How Hyperbeard Became Mexico's Top Game Publisher

How Portfolio LTV and a modern-day growth stack helped Hyperbeard win in Mexico as the country's biggest mobile games publisher!
In today's discussion we speak with the CEO of Hyperbeard, Alex Kozachenko. Also, with two of Hyperbeard's partners Chris Farm, CEO of Tenjin and Nick Lim, President at Sonamine.
📌 Topics Covered:
- The concept of Portfolio LTV and its impact on mobile game success.
- How Hyperbeard leverages a portfolio of games to drive higher overall LTV.
- The role of modern technical growth stacks in today's competitive market.
- Insights from Mexico's largest games publisher, Hyperbeard, and their strategic partnerships with Tenjin and Sonamine.
- Real-world examples and case studies demonstrating effective user acquisition and monetization strategies.
🌟 Guest Speakers:
- Alex Kozachenko - CEO of Hyperbeard: Learn how Hyperbeard has achieved over 250 million downloads and their approach to maintaining a portfolio of engaging games.
- Chris Farm - CEO of Tenjin: Discover how Tenjin's mobile measurement solutions help developers understand their users and optimize their growth strategies.
- Nick Lim - President of Sonamine: Get insights into how data analytics and monetization consulting can transform game development and user engagement.
🎥 Highlights:
- The significance of user acquisition and cross-promotion within a game portfolio.
- How to effectively use data and analytics to boost game performance.
- Strategies to maximize LTV in a changing privacy landscape.
Whether you're a game developer, marketer, or simply passionate about the gaming industry, this discussion is packed with valuable insights and actionable advice to help you succeed in the mobile gaming world.
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#MobileGames #GameDevelopment #PortfolioLTV #UserAcquisition #Monetization #GamingIndustry #Hyperbeard #Tenjin #Sonomine
Outline:
0:00 Intro
2:50 Hyperbeard business overview
5:38 How Hyperbeard works with Sonamine
7:00 What does an MMP do? How has the role changed since IDFA deprecation?
8:35 Hyperbeard relationship with Tenjin and the concept of Portfolio LTV
11:30 JK recap of the concept of Portfolio LTV
14:22 The feeder principle in gaming e.g., Whiteout Survival and Total War
16:55 How to choose an MMP like Tenjin | BI dev services, expand UA pool/costs per attribution
18:50 Deep dive into how Sonamine works with Hyperbeard on data infrastructure and analysis
25:27 How Tenjin provides data analytics infrastructure
26:45 Sonamine services explained by Alex/Hyperbeard
28:06 How to calculate Portfolio LTV
31:16 How has UA changed since IDFA deprecation? How to succeed in UA today?
32:43 What does a UA Growth Stack look like?
36:16 How does Tenjin differ from other MMPs and offer much lower prices?
39:42 What scale advantages does a company like Hyperbeard see?
45:10 Big upcoming trends and changes coming up
👇 EPISODE LINKS:
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