How I Attract Clients With Loom Recordings (Watch me do it)

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In this video, Charlie is going to show you his process for recording website reviews for potential clients, which is a fantastic way to reach out while adding value.
Here are the 12 Questions to ask yourself when critiquing a site:
1. Does the UX guide the user to the desired conversion?
2. Is the design modern or outdated?
3. Is the copy benefit-focused?
4. Does the site communicate what they do in under 5 seconds?
5. Is there good legibility?
6. Are the CTA's clear?
7. Is the branding appropriate?
8. Is there a clear hierarchy of information?
9. Are the images and graphics high quality
10. Is the layout easy to navigate?
11. Is the site responsive?
12. Is there proof of credibility?
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[@FluxAcademy]

Here are the 12 Questions to ask yourself when critiquing a site: 1. Does the UX guide the user to the desired conversion? 2. Is the design modern or outdated? 3. Is the copy benefit-focused? 4. Does the site communicate what they do in under 5 seconds? 5. Is there good legibility? 6. Are the CTA's clear? 7. Is the branding appropriate? 8. Is there a clear hierarchy of information? 9. Are the images and graphics high quality 10. Is the layout easy to navigate? 11. Is the site responsive? 12. Is there proof of credibility? Find this helpful? Then make sure to check out Charlie’s channel kzbin.info

[@Waqas4hmed]

Amazing content by the way. Much appreciated that you guys are releasing consistently 👌

[@sophiethuhiennguyen8359]

Another amazing video with a lot of Value! Never thought of this before!! Great idea!!

[@mcleung63]

I love this! I would love to watch a series of KZbin videos like this, to not only help with loom calls but also to improve my own web design. Any suggestions or hopefully new content on critiquing local websites?

[@juls2334]

Brilliant idea! Thanks for sharing, Charlie!

[@mcloud1234]

Thank you, Charlie! A nice proposition to follow!

[@thinkexpand4597]

A tremendous amount of value. Great! Love the demo videos you did. Thanks.

[@samuelburger421]

Thank you for showing us this straightforward but effective way of finding new clients. Now my question is, if the website only has a few smaller design flaws, do you still make a completly new website for them or do you only adjust the design of the existing one?

[@amossymindset]

Amazing! I can't wait to get started with this!

[@blomqvistdigital]

Thank you for this video! If there are just a few issues with the website like the Dentist example in the video, do you offer a to do a complete website redesign with the tools you are comfortable with or do you go into their old code and modify it? I imagine that most people use Wordpress but I kinda like using Webflow. How do you combat this?

[@benemarci1996]

Awesome content. Thank you very much for helping us grow!

[@CharlieOsborne]

Pleasure!

[@TechPlaza01]

I always wait for your videos

[@ritualfitnessco.4044]

I found this so incredibly insightful as a UX Designer who is just venturing into the freelance world. One question I have (for anyone) is: after suggesting these edits to a website, do you personally go in and make the changes, or leave that up to the client and the specific platform the website is hosted on?

[@SergeantNeo97]

Don't make any changes yet, first wait for the client to reply and want the website to be made because if you make the website before they even say yes, you will just be wasting your time

[@creativelucia6046]

I learnt a lot from this. Thanks a lot. But I can't find the checklist you talked about

[@Waqas4hmed]

Please do a video for pricing too. New Web design. Redesign. Etc. For instance for the dental how much should I tell them when they contacted me and ask about the price or something.

[@wiktorjarosz7099]

What is the data on this approach? How many of them do you send? What percentage replies? What percentage are you able to get on the phone? How does it compare to cold calling or emailing?

[@josselincol]

Same questions!

[@ilamalihilustan22]

Following. Is there any data available on HubSpot or Google?

[@cjd98]

Great vid! Actually applicable advice.

[@justdari633]

@CharlieOsborne how are you sending these videos? directly from Loom? in and email? with a specific subject line?

[@gediminasulbikas9774]

Thanks for a great video! Where and how do you send the loom in order to get them viewed? Whats the further process to follow up? Thanks!

[@RepliQvideos]

Just wanted to say, your video's got us intrigued. Our tool for video outreach scale Loom recordigs, just record once and within minutes you have hundreds of personalized videos. Ever tried something like that?

[@Bob-qf5ue]

Hi, I love the video and your Freedom Roadmap PDF. It's very inspiring. I've created a lead list and want to start with Loom Calls. How would you draft an email for these potential customers?

[@aramv898]

Thank you for sharing the video! But if you can help with understand this QUESTION : I am selling on webflow Only what if most or few of these websites has been build with different platforms wouldn't that be such a waste?

[@excmax]

Great idea to show actual live Looms you've recorded for your potential customers! Can you share, please, the stat about how many actual clients you've got after sending, let's say, 50 looms?

[@gennyg8662]

Max, I bet it's all about the title of an email, I had as little as 5% and as many as 35% open rates with the cold emailing (± 200 emails). Thus, we are not even talking about watching the content and becoming clients.

[@ilamalihilustan22]

@@gennyg8662 How long are you using this method? I have one small tip for you: instead of just emailing, try calling the customer. That'll improve your chances of viewing the Loom video and closing the deal.

[@khanabdulrehman26]

@@ilamalihilustan22 How do we call them, when the clients are living in a completely different country?

[@OneBrighDay]

I’m curious about your conversation rate on these. Like 1 for every 20? Second do you include a lot of text in your email? Like main points screenshots, so it’s not just trashed as spam.

[@Agileslick]

Thanks for the video. Please let us know when you add the link for the checklist mate

[@CharlieOsborne]

Here are the 12 Questions to ask yourself when critiquing a site: 1. Does the UX guide the user to the desired conversion? 2. Is the design modern or outdated? 3. Is the copy benefit-focused? 4. Does the site communicate what they do in under 5 seconds? 5. Is there good legibility? 6. Are the CTA's clear? 7. Is the branding appropriate? 8. Is there a clear hierarchy of information? 9. Are the images and graphics high quality 10. Is the layout easy to navigate? 11. Is the site responsive? 12. Is there proof of credibility?

[@Agileslick]

@@CharlieOsborne Cheers for that Charlie, I am starting to use this technique next week 💪🏼

[@verysuccessfulmom]

Excellent, Excellent!! thank you!!

[@FluxAcademy]

Glad it helped!

[@mariuspopescu5865]

Great Video Charlie, I love that in even 5 minutes you can offer quite some value to a potential client. How are you sending the loom videos to these businesses afterward? (is it by email?)

[@CharlieOsborne]

Send the Loom in any way you can. Social channels is best in my experience

[@dennisguerrerocom]

@@CharlieOsborne hey love the video I tried this with the basic loom account sending by email, I am not getting any views on it , do you think Is because I have the basic plan for loom and doesn’t show the image of the video I think it’s called thumbnail image of loom or something , what are your thoughts ?

[@CharlieOsborne]

@@dennisguerrerocom try sending it to them on social channels as well with a friendly and non spammy message. Also send a follow up email. This will help open rate. But be ready for some to simply not open it.

[@HikaruAkitsuki]

I'm a beginner yet so I have no credentials to try this out yet. But if I can gain experience, I will definitely do that.

[@dee6176]

Great video charlie. How do you get the loom video across to the prospective clients? I was thinking by mail but the thought of the videos also going unopened or being marked as spam came across my mind.

[@ilamalihilustan22]

did you mean physical mailing or e-mail?

[@onurazorqs9516]

I thought the same.

[@dogacimen6851]

thats a risk ur gonna have to take, chanches It might get reported as spam is actually more if you send a text email.

[@dyaonna]

Do you teach this in any of your courses in flux academy?

[@elainelambert9756]

How are you getting the Loom video to the prospects? My guess is that you're emailing it to them, but won't they see that as spam and be leery of clicking on a link? What's your success rate using this method?

[@kierankelly520]

Good question. I've tried the above method before and got a very low open rate to my emails. Also, I got very few people to actually view the video. I was thinking it may be a better idea to start a conversation first via email and ask them if you can do something to show them the fixes that could be implemented. My research was only on 20 looms.

[@ilamalihilustan22]

@@kierankelly520 What if you phone the customer to view your Freebie Loom?

[@kierankelly520]

@@ilamalihilustan22 yes, probably a good idea. It's getting close to cold calling though. I think I was looking for something that saved me picking up the phone. I suppose though, this is of real value and is a way to engage client easily.

[@filetmignon9978]

theres a way to put the loom in the email as a gif thumbnail so it won't be as suspicious, esp as the prospect will see their site in the thumbnail

[@ezyderaaf]

Hey Charlie, great tips and video overall. However, would it be more efficient to send out messages first to ask if this is something that they'd even be interested in receiving? My reasoning is that a quick intro message would probably take a couple minutes to write and send. Whereas a good loom video critique would take at least 10 minutes or so (including preparation, actual critique, any retakes etc). By sending out messages first we'd be able to reach more people much faster and also filter out the ones who aren't interested in receiving the loom videos. And then we can focus more effort on the ones that are interested by sending them the loom video. Just a thought I had regarding this method. Anyone got feedback or experience on this?

[@CharlieOsborne]

Hi mate, love this thought. I think it's an approach you could try if you felt this was taking too much time. There are a few reasons you would want to go direct to loom however: 1. Response rate is an issue - Meaning: asking if people want a site critique will only yield a certain number of responses. Whereas sending a Loom criqitue and providing value upfront will make you stand out. 2. The Loom introduces you to them and showcases your unique qualities off the bat, creating a better first impression than a cold email. 3. There is also the speed of simply sending once and moving on to the next. By creating an additional step of asking first you're effectively adding more time to each loom you do. My advice here would be to get stuck in and get really good at sending looms quickly and professionally. The more the better. The skills will transfer to other parts of your offering. Thanks again for the question and good luck!

[@dougscott188]

You will get a no. The video unsolicited differentiates you from others, shows your expertise and demonstrates value since you are giving free advice.

[@ezyderaaf]

Solid feedback and advice there! I appreciate it, I'll go direct to loom then in that case. Once again, thanks for clarifying that and sharing this insight with us!

[@ranjanmangla]

@@CharlieOsborne Loving this method Charlie. Learning Web Design, gonna use it for my first web design client But here's a Question, The loom way is a pretty good way to have someone enter in your sales process. But I want to know, how you use close client in the next step? And thank you for the quality content you're producing, will love to see more from you!

[@PolymathHero]

@@CharlieOsborne Charlie, I sent about 19 cold looms yesterday all personalized. Yet, only one person viewed a loom. What do you think of this? Think I should send more? How many does it take to get one reply? I thought cold looms are supposed to have a higher response rate?

[@svensmediahouse]

what font is that my friend!

[@inskribe_]

Hey borther, have you thought about possibly putting together a discord communnity. A Dicord community would be a great way for your audience to come together with like-minded people and help each other grow. Food for thought. Also, they have a new "beta" feature for a subscription based tier system that can be set up similar to pateron.

[@CharlieOsborne]

Thanks for the thought man. I'll look into this 👍🏼

[@user-ki4ft9ql1k]

I have a question if I find a client should I create another website for him or developping his own website?

[@rababelimrani-jx9bc]

I have a question I'm not sure if you mentioned it, where are we supposed to send these videos? In an email or somewhere else?

[@shadab_0706]

yes, I am also wondering... BTW are you also in the web Designing space?

[@onurazorqs9516]

It would be helpfull if you showed us also how you contact the client with your link and how they respond. Because I think most of them will think the messagr is a scam because there is a link included. How do you message them? Thanks

[@kingdomcreativestudio]

I have the same question.

[@khanabdulrehman26]

Exactly I wanna know about this too!

[@bigrforever]

Just a quick question. i went onto the London Dental Centre Site. Not much has changed about it. Did they respond to your offer?

[@filetmignon9978]

it was probably just a demo for the video and he didn't actually send it as he probably is already busy with existing client work.

[@khanabdulrehman26]

I wanna know how you send this to clients?

[@moodcatching]

The thumbnail says "attact" :D but thanks for the informative video :)

[@hippopotamusbosch]

At least he’s not attacking them. 😂

[@singhhoop]

How do you send this to them? Email?

[@MrSxiong85]

Is a 5 minute Loom too long? My current target is 2.5 min. I send Loom in the second follow-up email(first email will broadly state issues). Therefore there's no need to introduce myself.

[@koomey]

We do this and have had success from it, I’m thinking of maybe sending from a different domain email rather than my agency one, just in case it gets reported for spam? What do you think?

[@yuvrajchavan7999]

Hey Michael! Can you please share the number of looms you sent and the success rate? It would be really helpful to know the %. Thanks!

[@koomey]

@@yuvrajchavan7999 No worries, it's about a 70% success rate from 'cold emailing' with Loom site reviews.

[@filetmignon9978]

@@koomey 70%? What does the structure of the emails look like that you send? Others in the comments are reporting much lower numbers

[@koomey]

@@filetmignon9978 the email is only a couple of lines, the content this in the loom screen recording. Still getting a high uptake from this method.

[@user-hc3rs7vs3p]

How do you message them 🤔🤔

[@Ujjayofficial]

What software did you use to make the talking head video?

[@eflatagency]

Loom

[@asmi1]

Update your thumbnail mate!

[@krishcshah]

What's wrong?

[@asmi1]

@@krishcshah the text on the thumbnail was "Attackting clients using loom". Just a small typo.

[@reecegunningham]

Where's the link?

[@CharlieOsborne]

Here are the 12 Questions to ask yourself when critiquing a site: 1. Does the UX guide the user to the desired conversion? 2. Is the design modern or outdated? 3. Is the copy benefit-focused? 4. Does the site communicate what they do in under 5 seconds? 5. Is there good legibility? 6. Are the CTA's clear? 7. Is the branding appropriate? 8. Is there a clear hierarchy of information? 9. Are the images and graphics high quality 10. Is the layout easy to navigate? 11. Is the site responsive? 12. Is there proof of credibility?

[@Lavonne1]

Are sponsored by loom in anyway?

[@Fostit]

I don't think so, Charlie has a channel where he shows how he uses Loom to find clients.

[@miguel213]

Glad you're not attacking your clients...

[@Nodsaibot]

just gotta get control of those UUHHMMS

[@lionbreeda2776]

attracting*

[@NhanNguyen-ti8xm]

tôi cũng đang ở Đà Nẵng Việt Nam hâhha

[@KabbaModern03]

Thumbnail confused me lol

[@MirabelJ]

Great ideas, but... what if the selected potential client responds something like: "Thanks for taking the time to review our site. We agree with most of your remarks and have passed your comments over to our web designer who will update the site accordingly." ? Also, in this presentation although all suggested changes are of course valid, there seem to be quite a few personal statements like - "I would probably do ...", "I like that a lot..." or "My expectation is...", or even "I quite like something more challenging like...". These may sound more like expressing a personal view rather than UX standard requirements. Sorry for being somewhat sceptical about cold emails and please excuse my critique ☺ These were just my thoughts while I was watching the video and of course this is my personal opinion which may or may not be correct. Love the channel. 🧡

[@kisms8590]

This is great, but you're missing something so biz vital. You didn't even mention how you logistically execute this, and if you do it before getting prospect to agree to see it. Anyone watching this w/o experience would not do that and spin wheels until they failed. Major major omission in this otherwise helpful video. Also, how do you do outreach? Also nothing mentioned. Ofc I wouod know how to execute, but for your audience, they wouldnt be clear and ultimately hit walls. Anyone who relies to my comment I can mention answers to what was lacking in video, if I spot it. GL everyone.

[@whiteswordwarrior9995]

I make looms like these and they totally don't work, which is ironically why i came to youtube... this would land me 0 clients

[@sophiedehaan9687]

Change the title in the vid before its too late ;) 'attactive?'

[@Splandid_1]

make a long story short, i'm curious how much succes you will have with such a long video, i left, sorry

[@AnhPhanViet-mz5dx]

Oh wow, you were in my country when doing this video. What a surprise!!! 🇻🇳🤌