How I Built an Audience for my Photography

Real-world advice to elevate your photography and boost your print sales:
www.scottfrench.art/art-photo...
Lots of requests for more videos about how I sell my photography prints. This one covers probably the most important aspect of print sales-how to start building an audience of people who love your work. I go over the steps needed to turn social media followers into eventual buyers. Let me know what you think in the comments. Like and subscribe if you found it helpful.
My Website: www.scottfrench.art
Instagram: / dscottfrench
Email: [e-mail]
Additional Footage: artlist.io/
Music: artlist.io/
Magiksolo - "Air"
Kevin Graham - "Rae"

[@scottfrenchart]

I've had a lot of questions about finding buyers for your work. This video shows one of the best ways to build an audience and get your first sales. Let me know if you'd like to see more videos on selling prints.

[@shanebakerstudios]

Scott, I'm launching my first print sales. Of all the videos I've looked through for some insight, yours were the best. I loved that it highlighted your start and you also shared what did NOT work. I appreciate you taking the time to make this video and share some insight to help others like myself out.

[@scottfrenchart]

Awesome, thank you! Good luck with your launch.

[@Kdavi2612]

Always excited when I see you posted a video

[@scottfrenchart]

Thanks...great to hear!

[@mattmjlg5053]

Your videos are so inspiring I’m going through a major depression 😞from being so poor I happen to get compliments on my photography all the time and I’m hoping I can make money

[@scottfrenchart]

Hey Matt...stick with it. Photography has really made a difference for me. Hope everything works out for you.

[@ovidiu.solcan]

great info Scott! also applies to painting or in my case collages. thanks for sharing!

[@scottfrenchart]

You’re welcome! It’s great to hear from other types of artists.

[@RobRubinoff]

Just came across your channel and am just launching my store to sell my photography via canvas prints, framed prints, etc. I'm orig. from Miami and saw what looked like a lot of art deco / south beach prints in your b-roll. well done and thanks for the actionable info!

[@scottfrenchart]

Thanks for watching! Good luck with your launch.

[@sd-mv2zf]

Keep doing videos like this and you’ll grow your channel fast. I subscribed

[@scottfrenchart]

Thanks so much…great to have you as a subscriber :)

[@jesusrobles1856]

Solid

[@scottfrenchart]

Thanks!

[@Bosmanneggie]

This is actually a usefull video. On my website I have blogpost about the backstory of some photos. It could be useful to connect dots a start building on getting (more) buyers for my photos. Thanks for this video 😊

[@scottfrenchart]

I appreciate you watching...Glad it was helpful!

[@KahruSuomiPerkele]

Thank you for proving us that once again facebook/instagram ads are pointless, a waste of time and money.

[@scottfrenchart]

My point was more that ads don't work for instant sales but they are good for lead generation and building an audience which you can nurture and sell to over time.

[@bizpixvegas7651]

Hi Scott, your videos are very insightful, practical and actionable. Thank you for doing these videos. What other avenues of sales are you exploring, or is that for future videos?

[@scottfrenchart]

Thanks! Glad you found the videos helpful. I've pretty much sold almost all my work online at this point. Building up your mailing list with giveaways is a great starting point (you have to clean the list regularly). If you keep marketing to that list you get buyers and referrals. For the future, I'm considering partnering with some people in the interior design trade. That's a whole other way of doing business though.

[@bizpixvegas7651]

@@scottfrenchart Thank you.

[@mikehoughton7109]

Great video as always Scott! One question, since you are in the lower mainland, I am in the interior, who do you use for your on demand printer? Thanks, Mike

[@scottfrenchart]

Thanks so much, Mike! I only offer limited edition prints for sale and recommend most others do the same. That requires at minimum that you include a numbered COA which has the print's details. While there are some great printers in Vancouver, none are really set up to offer that. I have tested and was happy with the quality and packaging from Tricera. I think they can ship on your behalf but for me I'd still have the issue with the COA. There is a POD company in Toronto called Print Partner which I have also tested. They do good work and allow you to use their COA template which you can access from their website. Hope that helps.

[@markvandenberg4606]

Inspired by your videos I decided to finally give it a go after a couple of years on Instagram in which I built up over 8,000 followers. I know demand for my photography niche is there, but unfortunately after building a really nice website, a big giveaway splash and 47 sign-ups to my e-mail list, it was mostly crickets when I launched. (Well, SOME interest and one $175 sale, but NOT 4 grand worth of revenues…) I concluded quickly that, no, this is not a passive income stream, as you say. I’ll keep at it, even if it’s only a side gig for me. Another splash around Black Friday will hopefully seal a few more sales. Thanks for the good tips!

[@scottfrenchart]

Hey Mark, good to hear from you again. Congrats on your launch! Most photographers have never sold a print so making your first sale is an accomplishment. It's definitely not passive income. There's a lot that goes into a successful launch. I alluded to this in the video but some of it comes down to your audience. I've starting working with some photographers and one of the things we consider is how often your audience buys art. Someone can have a connection to your work without being an art lover but if they typically buy art for their home or office, it helps. In my last video I talked a little about using room mockups to show what my work looks like in different room settings. I've found that makes a big difference. Also, not exactly sure how you set up your giveaway but there are tactics to increase your signup rate.

[@pierrehotpixel]

Very nice series. Which website platform did you use to build your website Scott?

[@scottfrenchart]

Thanks! My main website is Wix but I use Shopify for my e-commerce store.

[@johndwilliams]

Most sensible advice on photographic print sales out there. Tired of 'advice' from excitable young girls trying to sell their art.🙄

[@scottfrenchart]

Thanks so much! Glad you found it helpful.

[@johndwilliams]

@@scottfrenchart I had sold a few prints on Etsy but now I’ve retired you’ve inspired me and just in the process of putting a website together.

[@scottfrenchart]

Good luck with it!

[@Alisha-vy5lb]

what about people stealing photos on fb or instagram? any issues

[@scottfrenchart]

I've taken precautions on my website and store to prevent downloads. But if someone wants to make a lo-rez screenshot from Instagram and print it out themselves rather than buying a much better quality version of the real thing, not much I can do. I don't really worry about it.