How I Built KIND Into A Multibillion-Dollar Business

What does it take to transform an idea into a multibillion-dollar business? It starts with passion, perseverance, and most of all-kindness. Daniel Lubetzky has always believed that businesses are a vessel for social change and that each entrepreneur pursing their vision has a higher purpose to bring people together.
Born in Mexico, Lubetzky was raised in a Jewish family. His father was a Holocaust survivor and taught Daniel the value of being kind to others, which served as a large part in his father’s survival.
Daniel made it his life’s mission to spread peace and kindness. He grew up believing he would devote his life to resolving the Arab-Israeli conflict and launched a food business to bring people together that subsequently led to KIND Snacks- a brand that is emblematic of doing something kind for your body and takes pride in transparency by using ingredients you can see and pronounce. Today, Daniel’s vision is thriving and has turned into a multi-billion dollar endeavor.
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How I Built KIND Into a Multi-Billion Business

[@janetmacias5807]

I’m a Flight Attendant and he was on my flight from Aspen to LA and let me say he is a very humble man and gave KIND bars to everyone onboard!

[@jont2576]

How did u know who he was? I didn't even know what kind was until recently. Lemme tell u I wouldn't have recognised Larry Ellison if I bumped into him on the street and I and the world has been using JavaScript for 20 years.

[@alexsokolov5407]

@@jont2576 Huh? Maybe because she remembered the face of a dude who gave out Kind Bars to everyone on a flight? Or Maybe he said he was the owner of the company before giving out Kind bars? Not too hard to figure out lol

[@HopeForTheHighway]

Whats your insta

[@justdidthis]

Same! This man is so cool and humble! I met him at an event and he was so down to earth, I didn’t even realize until watching Shark Tank who he is! 🤣

[@ShacklefordR]

@@justdidthis dude was savage on Shark Tank where he tried to buy out the utility patient out from a single mom and cut her out...

[@pialove3988]

This is inspiring. I see so many business owners turned over to showing off and being cruel. It is always nice to see a person who won with KINDNESS.

[@xubarney1326]

kindness is king. karma is real... so those ppl you talked about... it'll come back at them...

[@dayvidsdays5644]

So AWESOME to see a fellow immigrant or person from an immigrant family succeed in this country :)

[@adrianmoore5677]

It's actually very common. A lot of people come to the US and see opportunity that many people born and raised here, take for granted.

[@dayvidsdays5644]

@@adrianmoore5677 Right! I think there's the assumptions or stigmas that opposes that in recent days.

[@AlexWilliams-qf3rp]

@connor If only some "T-people" understood that....This is what makes AMERICA GREAT!!!!

[@drawingangel2]

If we think about it.. aren't we all technically immigrants? 😆

[@spinthatmetalfreak]

He succeeded with HEART.

[@daviddeutscher1267]

Now this is the KIND of video everyone can learn something from!

[@chrislanejones]

Make a company that is unkind to others' wallets. I get so mad when my wife buys them.

[@controversialzimbabwetv6807]

@@chrislanejones Marketing!

[@nannychats3322]

Funny how food was never a thought for him and now, one of the most well known bars internationally.

[@kamu747]

Heard of it today for the first time watching this clip. Seems great. It's impressive how a simple idea using simple ingredients has had a massive impact in the respective areas where the Bars successfully sell. Inspiring.

[@goodenergi]

Love that the founder is Mexican. Need more representation like this ✨💛

[@microesfera100]

Free inmigration if you want more

[@pedropascual8726]

I know you from you tube. cuando nos casamos pues jajaja be safe in Oaxaca.

[@Luniel11]

A Jewish mexican too, a very multicultural man

[@geekedmaxx]

Yea A white mexican

[@sanansa4567]

i buy Kind Bars because they have flavors you can't get in other brands (such as Savory) Sometimes I need a snack and don't want a sugary bar.

[@moneybee]

Raising the *BAR* for entrepreneurs everywhere! Great video!

[@chrislanejones]

He raised the bar by selling a bar that becomes unkind to the wallet.

[@xubarney1326]

@@chrislanejones lmfao hahahhaha

[@samschnitzler7106]

Proud to see how proud you're with your Jewish heritage! And proud of the business you built. In my office we only have mini kind bars in the coffee room.

[@FrankChouFinance]

Daniel is such an inspiration and I love his guest appearances on Shark Tank!

[@LivingtheDRdream]

Wow I’m curious, was he a shark ? Did he invest in anyone ideas?

[@FrankChouFinance]

@@LivingtheDRdream yes, he was a guest a few times and did a couple of deals including some with Laurie

[@Talkinglife]

It always starts small

[@kinorinadiy]

Love the brand's message and origin story. I remember kind handing out free bars at my university several years back! They are definitely kind in their business values as well.

[@honeybdream]

I KIND of learned something new‼️✅

[@yaserchow]

I love kind bars. I love them even more that I know the founder is Mexican. What a story.

[@yaserchow]

@Win From Within He's both Jewish and Mexican.

[@mar7268]

@Win From Within Mexican is a nationality not a race. Believe it or not you can be Mexican and ethnically Jewish just like he is. He is Mexican and Jewish

[@999bigsky]

Is he Hispanic or solely Jewish Caucasian?

[@mar7268]

@@999bigsky he would be both. Hispanic because he’s Mexican but also Jewish and Caucasian.

[@chelseaap]

It dosnt matter he has an accent. I had this debate about Jesus being white it wouldn't matter if he was he still died for our sins.

[@TheBartLEGEND]

A very inspiring story 👍 I love their dark chocolate & peanut butter bar.

[@alukardFE]

He seems like a nice person

[@Luniel11]

A kind person

[@HangDoSomething]

I love Kind bars, we had them at my last company. They are absolutely delicious, but I wish they were wrapped in paper or some other sustainable material rather than plastic. Plastic offers the transparency for customers to see the delicious ingredients but maybe in the future, they’ll be in paper but a small window of plastic. Love them!

[@chiganuggoo9929]

they obviously listened..packaging much more sustainable now!

[@thinguy1426]

HOW MANY OF YOU WANT MORE INSPING JOURNEY LIKE THIS $$

[@jessicacole8404]

*I can't afford to but KIND bars very often, but I have always enjoyed eating them, and I will buy more now that I know the story.*

[@bronsondiamond2025]

I've always wanted to start a wholesome nutritious bar business and then I saw KIND bars on retail shelves as I grew older and I was like "man how I could I possibly compete?" so I switched over to supplements lolol. Anyway, I can't complain. This man is amazing. His story and and his mission are bar none. I mean what a great company.

[@CO-OPNEWS-wn9us]

Carpe diem

[@WattsOnWax]

There’s always room for more nutrition bars

[@Je.rone_]

This is awesome, i couldn't imagine building a multi-billion dollar business

[@chrislanejones]

I can, have you seen the price of these bars.

[@twdjt6245]

@@chrislanejones have you also seen the ingredients of the bars? They’re like 75% almonds/cashews. I wouldn’t underestimate how much they cost to produce compared to your oat-filled similarly marketed bars (Cliff bars would be a good example). Cant expect better /costlier ingredients and not to pay a premium for that.

[@gregoryvierra6114]

Dang Chris, give it a break already. If you’re going broke because of the purchase of some KIND bars then you may want to reevaluate things.

[@ibn-henryab-abdurrahman8999]

It was some kind writing from all of you !

[@xubarney1326]

@@gregoryvierra6114 hahahaha😂😂😂🤣

[@israelmondragon6195]

I love his story I’m going to start selling them in my vending machine lol

[@CO-OPNEWS-wn9us]

Well done. I am working on my startup idea. It will be a platform for people to meet people to dine with and restaurants to fill their seats.

[@nicolebond3992]

I have always loved the wholesomeness of the product, but now that I know the story behind it, I appreciate the brand even more.

[@josephcoatofmanycolors]

I pray for all future millionaires/billionaires we are going to make it 🙏🏾 by GOD’S Grace.

[@Kerpaltheballer]

Wouldn’t all future millionaires imply you’ve already made it?

[@thuyvinguyen6998]

I love kind -I only wish that their oats were organic for the high price. Oats are sprayed with glyphosate if they are not organic

[@ABBasketball23]

Dark choc nuts and sea salt is 🔥 thank you!

[@doronuzan]

This is the KIND of video everyone can learn something from

[@joshuawilliams3200]

These bars almost broke my dam teeth 🤣

[@davidasingleton8943]

L☠️L

[@marcusp961]

Seems like a genuine dude

[@KaylaRoseCampbell]

What a cool guy. Deserves all of his success!

[@Hustle601]

I love this company. I have bought some of these products in the past, but after seeing this video I want to support even more.

[@paulykums-eo5mj]

Go get it! Great inspiration

[@Sharibaby80]

Okay I bought kind bars because I kept hearing nutritionists recommend them but after seeing the back story I am just a super fan. Thanks!

[@ProSuccess]

all i can say is awesome. you are such an inspiration. im from Philippines and very inspired by your story. Be KIND!

[@chrisadolf9988]

Amazing story from kind-hearted man

[@sierragonzales7833]

Alot of that money is probably me lol I love those bars

[@adrianmoore5677]

They actually do taste really good.

[@san7sun]

True to his company's name he sounds genuinely kind and ethical. Side note: In these times of artificial valuation, feels nice when talks of +ve cashflows and +ve EBITDA :)

[@cynthiajacobs8895]

Seems like such a nice man that had good parents. May God bless you and your family 😇 awesome 😎 video and very encouraging.

[@micahdesforges6332]

Great story. Would love to help promote the brand in Canada. I think there is room to grow it

[@rheagalsim7497]

KIND and STRONG on the packaging just make this bar a product and brand leader in it's own right.

[@justindchaney]

TheKIND Blueberry Vanilla Breakfast bar seriously makes up for the majority of my solid diet. Those things are incredible.

[@chowtime91]

Genuine question - it stood out to me that he said Israelis and their Arab neighbors... would there be a reason he said that instead of Israelis and Palestinians?

[@TNexpert]

Awesome guy everyone should be kind like him Props!

[@iamjabby3688]

Yes we need to be kinder

[@atypicaladult8720]

Hard work and a positive mindset always pays off.

[@CO-OPNEWS-wn9us]

Carpe diem

[@theanimeprime4763]

If you’re here. We will make it

[@homodeus8713]

What a wonderful man.

[@FinancialShinanigan]

The kindest shark ever

[@444truthteller]

Kind is like one of the best bars i’ve ever had.

[@twdjt6245]

Agreed. Literally just ordered a few boxes of their chocolate sea salt bars before popping on here and seeing this video. Love that they’re so low in sugar that I can give one to my little brother and he thinks he’s getting a treat like a candy bar , when it’s relatively way healthier lol

[@paulykums-eo5mj]

Awwwwwn that's soooooo generous of you sir! The world needs your KIND within these uncertain times

[@twdjt6245]

Lol literally just ordered a few boxes of their bars on Amazon. KZbin be trippin

[@chrislanejones]

One Kind bar cost about $3.50 USD!!! 💵💵💸... This is why this guy is rich and the poor are forced to go with unhealthier choices. Next time a company brags about doing well think about how many people are actually losing out. Maybe "Kind for the soul and Unkind to the wallet" should be this company's mantra.

[@MostlyPeacefulNinja]

I mean, I don't really buy into the whole "mission" of the company or his background story tbh... BUT you can always create your own bars, sell them cheaper and see if you can last in business.

[@BeHumb13]

I LUVV the dark choc bars & cereal & the apple almond(?) Cereal. Honey! You make mornings whenever I can get my hands on em 😄 #KIND 💖

[@EvelynDHaene]

This is very inspiring and I know that I’m going to get there soon.

[@CashisKingtrucking]

ONLY 5 grams of sugar. This is considered somewhat healthy. No wonder we have a diabetes problem in this country.

[@antiwiseclock1499]

A 330ml can of coke has 35 grams of sugar in it.

[@homodeus8713]

That's jus over a teaspoon; a lot of you don't take sugar but not much if you eat other processed foods, especially I you lot in America.

[@lolamaven3971]

We love to see it! Such a great story behind the brand

[@waynet3534]

I agree!!!

[@EtherealPanda218]

This is super inspirational. Truly KINDness is what we need to be spreading right now during COVID.

[@raymondcunanan5016]

So love these bars! Very inspiring story!

[@markangelo9068]

Raising the BAR for entrepreneurs and investors everywhere! ! Very Brilliant,thanks for the video

[@mariamjohnson9771]

Going through the comment sections makes me realize that some people are still lost in the financial world

[@markangelo9068]

@@mariamjohnson9771 Invest wisely friends!! I have tried trading on my own and sold most of my assets but failed. nobody can be too perfect !!

[@mustaphahussain2103]

@@markangelo9068 Lol what did you invest on? you speak about trading !!!! You are a Gambler? LOL

[@mariamjohnson9771]

@@markangelo9068 You are into forex trading i guess !! I have tried trading on my own and got some little profits though It was a professional trader Richard Kennedy that was recommended here on KZbin that I followed up that helped me to be back on track again. He provides accurate trade signals and makes favourable ROI. I have been trading with him for the past three months. He’s very honest, reliable and trustworthy to deal with. I strongly recommend you go for his guidance.absolutely safe and secured as you don't have to send anyone money for investment

[@higguma]

So this who made the nastiest bar I've ever had. This thing was torture when it showed up in my lunchbox.

[@tati6213]

The chocolate breakfast bars are the best bars I've ever eaten, but unfortunately they are not sold in my country :(

[@Reconseal4050]

My favorite is Pomegranate Blueberry Pistachio!

[@aspire081989]

the moment he said he was born at Jewish community, tht says it all. Jewish r great at business

[@juzersj]

Inspirational story well done

[@chulangaaverilhettiarachch3267]

To the person reading this: Even though I don’t know you, I wish you the best of what life has to offer ❤

[@paolabueso]

Excellent video! Thank you so much for sharing this. 😀🙌🙌🙌

[@santo9032]

WHAT A BEAUTIFUL STORY

[@jilliankalla7987]

I would like to thank you for your outstanding contribution in the society.your platform has been amazing, your workers have been punctual and all the creative team-work has been amazing.her teams dedication to work is resulting in an increase output for the company,which is increasing the clients base. We expect to grow in the future if you deliver the same quality of work. I'm blessed to have you as my manager.

[@justinwickler4652]

Bitcoin investment is all about dedication and risk taking because if there is no risk there will be no reward.

[@jamesmichael3484]

I heard alot of good testimonies about her platform then I gave her a try after days of trading with Katherine Nora I got a profitable returns straight into my account.

[@katherinenora6982]

At first I was afraid to invest in her platform until she proved me that real brokers exist within two weeks interval of mining in her company.

[@thomaswalter6347]

I regretted why I didn't start when I was introduced to her platform but anyway I understand how it works now.

[@kimbleyjohn9377]

It's not good to depend on one source of income Bitcoin will help you achieve your goals as a newbie.

[@saracornejo2361]

I💞this KIND BAR is not too sweet and it Has All Good Ingredients. Nutrients and my Kiddos 9 and 10 yrs. They Love them. Bonus Why I Buy them its because it doesn't taste like Cardboard. Thank U Daniel💙💙💙😉

[@carollynnberwindscheffler398]

I admire him so much. I basically had no family didn't know my heritage but just recently I found out I'm Jewish. I'm over 50 still alone no family and pray I find love before I die. I just wish I knew more about my people.

[@bullionmaster]

a woman like u deserves lots of love, carolyn...🌹

[@zen811547]

Kind bars are awesome but it’s not too kind to my wallet 🙃

[@BrainyFactuals]

Very inspirational

[@saviolicious5]

I love this product

[@jonoda894]

And what about the plastic? wrappings around these bars! Do they make it safe for the environment to dispose of?

[@paradox5434]

It is a business with a known brand and wrapper not restarting the brand for pollution and more expensive costs

[@Mingota100]

Awesome, just awesome!

[@SoCalFreelance]

CNBC needs to fact check all these "I started the business with $10,000" stories. Like Trump's business origination story, you will find most of them are fake or highly exaggerated.

[@bangladeshirealtor]

lol yea they don’t mention i had to take hundreds of thousands to millions of dollars of loans to scale it to its current level

[@SethHutchins]

I’m definitely buying some tomorrow.

[@alwynjohn-thesimpleinvesto4730]

Great content, love the videos!!

[@teenytinytoons]

Read his book!

[@andis9076]

When is the IPO?

[@universeofopulence]

...mars company bought it

[@crontainer8950]

can u guys PLEASE bring the frozen smoothie bowls back PLEASE

[@origamicaptain5664]

While I do like his energy, I feel the “mission“ element is a bit empty. It’s just a snack bar. If they donated some amount of each bar to a charity or something then maybe it would ring a bit more true.

[@soojoe]

Very inspirational!

[@technologyweknow313]

Love it ❤️❤️❤️

[@Here4TheHeckOfIt]

Love Kind bars ❤

[@astridrojass]

TREAT PEOPLE WITH KINDNESS! a Harry Styles x KIND collaboration would feel authentic

[@victoriatheophilus38]

This is amazing

[@miadahhajbi6442]

The only problem you facing you choose kind to name your company it’s not match with what you doing

[@troypolamalukingtroytrojan9477]

I don't even see Kind bars in stores.

[@alan-di5ww]

then costco comes in with the kirkland bars

[@VictorUmeh]

Be Kind ❤❤

[@CaseyBurnsInvesting]

Jeez. Initially low profile businesses can net you a huge profit.

[@oliveoil3917]

How are you everywhere?

[@CaseyBurnsInvesting]

@@oliveoil3917 🤖

[@chareec]

So inspiring‼️

[@abrahamkim1078]

Kind lists dark chocolate as their ingredient. It is not real chocolate. Fraudulent claim that has been addressed a few times, but they keep mislabeling, misleading their customers.

[@jr321]

Creo que la idea la tomo de unos dulces mexicanos que se venden por todos lados, siempre los mas listos hacen dinero como Steve Jobs, Elon M., etc, donde ellos tomaron ideas de otros...

[@hansonng2804]

i was at the td bank bike tour in astoria and he was giving out kind bars and i was helping out and he gave me a kind bike shirt. He is very Kind no pun intended

[@abcdefghi9]

He looks like a cool guy.

[@forevercovfefe9369]

Very inspirational story. If only more immigrants that come here were like him..learn our language, work hard and see the beauty of America instead of the millions who arrive illegally and jump onto the welfare rolls.

[@QQRDQQ]

such an amazing human, ty kindly

[@michellepascual1679]

Yes yes yes!!! I love this.