How I create lookalike audiences for music ads in 2024

[@Dihmarko]

I'd consider Japan a tier 1 country even though apple music is more popular there , it's mostly premium subscribers.

[@threethievesmusic]

Legend, thanks for this Tom.

[@tomdupreeiii]

Appreciate the kind words!

[@mixourband]

Great stuff man.

[@tomdupreeiii]

Appreciate it!

[@youmeandtheidiots-ug3vn]

Hey Tom . Love you. LAL are pointless imo. I think they may have been relevant once, but are built in to how a cold target Campaign learns now. If we are promoting something niche and want to make use of an audience we gathered from a previous Campaign, simply duplicate the campaign that had the audience conversion you want and use that as the starting point.

[@NewMarshallPlan]

Hi Tom, very useful this! Questions: 1) when you have a lot of data in your pixel and running a campaign for a NEW song, do you prefer selecting your audience like this OVER selecting an audience using 'normal' similar artists kind of targeting? 2) Or do you use both approaches in different ad sets and let them 'fight it out'?

[@tomdupreeiii]

Great question! I use both approaches in different ad sets and let the fight it out.

[@NewMarshallPlan]

​@tomdupreeiii thanks Tom! Will try that too in a next campaign!

[@xaviarmusic]

I’m gonna revisit using lookalike audiences again, I do open targeting already so might be worth trying it out again.

[@tomdupreeiii]

I think it's definitely worth revisiting.

[@xaviarmusic]

@@tomdupreeiii I might even try lookalikes on a new release to see if it can improve performance

[@MusicByDiZZY_]

Thanks brother

[@tomdupreeiii]

No problem!

[@wardach]

Do you get your best cost per conversion with the lookalike audiences vs interest based targeting?