How I Gained 468K LinkedIn Followers (and Make $1.1M/Month)

[@realmattgray]

I hope you all enjoy this video. We put a lot of intention into each step to help you grow to 100,000 followers on LinkedIn in just 90 days. My mission is to inspire 100 million founders to accomplish their dreams through proven systems. I hope this video empowers you to build a powerful LinkedIn presence and connect with like-minded professionals. Much love - let’s win together.

[@decisioncrew]

Amazing content Matt- thank you

[@LMWoodward]

Epic value on this video. Well done, Matt! 👏

[@therealedgardososa]

This video doesn’t have a ton of views, but it’s gold. The people watching are students of the game, not just casual observers.

[@realmattgray]

Thanks for tuning in!

[@NicolasCuartasV]

I can’t thank you enough, Matt! As a progressing entrepreneur I managed to hit my goals and take action in helping my family because of your valuable business knowledge. Let’s keep getting after it!

[@realmattgray]

Boom! Let's get it!

[@Hamzeee28]

This is crazy! Just 8 hours ago I was looking for a video about linkedin growth on your channel and now it's here! Can't wait to watch it and take action. Thanks!

[@realmattgray]

Awesome! Thank you! We got another banger dropping soon. Thanks for being part of the community. Let’s grow together!

[@Hamzeee28]

​@realmattgray I've watched this video multiple times already and it's my favorite video. I will definitely take action and looking forward to the next video. Also, I started watching your channel around your 4k subscriber mark and you've grown your subs so much! Congratulations! Please make a video on your KZbin content script/strategy when you hit 100k subs. I'm at 2k but about to shift content to B2B.

[@sgmaca]

I dont usually finish this kind of long videos 26 mins? lol who is watching that?, but this one is exception, i was going back and forth and taking notes. Thanks Matt for this gift.

[@realmattgray]

You're the best! Let’s get it.

[@mieloch1]

People that have normal attention spans lol

[@samsonadedayo2029]

Such a value packed post💯. This is why I look forward to getting your posts notifications everyday. Thanks, Matt!

[@realmattgray]

I appreciate that!

[@yvonne_adele]

Incredible, generous insights here, as always from Matt. From understanding hooks to the technical side of the algorithm, it's ALL HERE. Such a gem.

[@realmattgray]

🙌

[@HerveDaCosta]

Masterful! I am definitely checking you out now.

[@realmattgray]

Welcome aboard!

[@francisdalumpines173]

thank you so much Matt, I will follow this steps , subscribed to your newsletter too

[@realmattgray]

Awesome, thank you!

[@KristinaKatz-r1b]

I have just found you! Every minute of this video is SO precious, followed you everywhere 🎉🎉🎉😃😃😃 Thank you!!

[@realmattgray]

You are so welcome!

[@tsekoholdenison2797]

Thanks for the video. I am just starting out on Linkedin and your advice is what I need to grow my account and also add value to my followers. God bless you, Gray...

[@realmattgray]

Glad it was helpful!

[@AnastasiaResurrected_98]

Authenticity. Thats the word I want to own. Your advice is super practical and down to earth. I am neurodivergent wanting to help neurodivergent around the world. Currently have 800 contacts on LinkedIn. This autumn I want to reach 5k. Thank you !

[@realmattgray]

Go for it!

[@templaterguy]

I have subscribed to you on almost every platform, Matt. Your idea of systems well aligns with my products. And your content about business helps me grow as well. Thanks, Matt. Keep up on YT and post more handwritten posts on X.

[@realmattgray]

Awesome, thank you!

[@hotlineoperator]

Thanks for the good advice. My challenge is when I think about things too much - and then I don't have enough strength or self-confidence to implement good ideas.

[@realmattgray]

Just get started and be okay with being imperfect.

[@evanskariuki2799]

This is Gold. Thanks Matt.

[@realmattgray]

More to come!

[@brianbennett3267]

This video is a master class in reaching and growing audiences on social media generally but on LinkedIn specifically. Absolutely essential viewing for anyone attempting to gain attention on social media. Outstanding content far more relavant and actionable than any free content on the topic I've seen anywhere. Thank you so very, very much, Matt!

[@realmattgray]

My pleasure, Brian. Happy to hear you found it valuable 🔥

[@psychtunes9553]

This is the best and most informative video I have seen regarding copywriting on KZbin. I cannot wait to take action on this information. Thank you so much for this, Matt

[@realmattgray]

Best of luck!

[@QueenV14]

Just wrote my first LinkedIn post in 9 months, then this video pops up 💜🙏🏻

[@realmattgray]

love it!

[@paulrichardson6]

Matt, this was an absolute masterclass, thank you! Concise, clear, and to the point. Very useful!

[@realmattgray]

Let’s win together🏅

[@paulrichardson6]

@@realmattgray hell yeah! Excited to see the part 2 :) I've watched a few linkedin courses recently.. And this video was better than the paid courses. So huge props for that! "linkedin prioritises posts that people spend a lot of time on" - that single takeaway was worth watching the whole vid!

[@eithnekennedy2571]

Fantastic! One of the best video tutorials I have ever seen. Great content. Matt shares his knowledge generously. He's articulate, and relatable. Background music supports perfectly. I learned a lot! Now I'm going to apply it. Thanks so much, Matt.

[@realmattgray]

You're very welcome!

[@writingwithdeniserenee]

I am so thankful you and this particular video showed up in my feed today! I just set an intention to grow to my 1st mile marker of 5500 followers… And here you are, providing a blueprint for LinkedIn, which is the platform I’m focused on in conjunction with KZbin. Thank you for being so generous. I saved this so I can go back over everything with a notebook and pen and get to work!

[@realmattgray]

You are so welcome!

[@Robuilt]

This video was so good that I had to stop myself from hitting pause and going to LinkedIn to start posting (this happened multiple times during the video lol). Very inspiring. Thanks dude.

[@realmattgray]

Happy to hear the video motivates you to get started. Don't overthink it and go for it.

[@Robuilt]

@@realmattgray I did it! I’ve been posting every day since making this comment.

[@rohan_karunakaran]

Insane value here once again, Matt Gray. Let's GO

[@realmattgray]

Let's get it!

[@MarieCarolineKeszler]

Value packed and very practical. Thank you Matt. I'm going to dissect this video for 4 hours, create systems and frameworks, and nail LinkedIn 👌💪🙏👊

[@MarieCarolineKeszler]

BTW Matt, I've been waiting for this video for a while and you DELIVERED 🤩

[@realmattgray]

I love your energy and tenacity. I believe in you!

[@mischavandenburg]

Thank you for the insane value. You are a huge inspiration.

[@realmattgray]

My pleasure!

[@davidwalton1674]

Really well structured and clear - thanks Matt. Particularly 'What are you good at', 'What the world needs'... :)

[@realmattgray]

🙏

[@GinnyPark8380]

Appreciate your educational content. Watching your video made me realize why your content stuck with me, it's optimized to be bite-sized, sticky, and digestible. We hate to admit it, but many or even most browse through social media at the lazy state. That's why simple content seems to fare better on these platforms, attention spans are getting shorter and shorter. It is tragic, but this video made me learn how to navigate within the confines of the circumstances.

[@realmattgray]

Amazing - I think you're on the right track. Let's take massive action!

[@Surfpaints]

WoW! this is incredible well done Matt :) The AI of you talking nearly got me. A true Innovator and ahead of us but with valuable content bring it on all day

[@realmattgray]

Glad you enjoyed it!

[@tobiasburkhardt7602]

@@realmattgray Nice job indeed! How did you do it with the 2 different angles (one frontal talking head and one from the side)? Are these 2 different Avatars?

[@saqlainmushtaq6423]

absolute goldmine. Thanks for this.

[@realmattgray]

Glad you enjoyed it!

[@JackGamerEuphoriaDev]

Thanks a lot Matt. I was waiting for this video since your last one about all of that..

[@realmattgray]

Hope you enjoyed it!

[@shrutimangawa1486]

I have been following your content across platforms and I really look up to you and your content and trust me it’s gold. Putting your advice into action now and cannot wait to see the results for myself. One of the most important thing I loveee about your content is how relevant ur content is to your mission “ no fluff” . You prove this with every piece.

[@realmattgray]

I appreciate that! I work hard to ensure you get the lessons and actionable insights needed to make an impact in your life and business.

[@JordanBrown-d5v]

Founder OS Forever

[@realmattgray]

GOAT 🎯

[@ThoughtfulTechyCloud]

Incredible framework 🙌

[@realmattgray]

thanks for the love!

[@PrinceAkran]

Matt, you’re a genius. I’ve listened to you a lot, and it feels like you’re speaking a foreign language. How can I find someone to work with me from scratch?

[@realmattgray]

We help with this here www.founderos.com/course

[@AnastasiaResurrected_98]

With you I am going to be on FIRE ! Super greatful about finding your channel!

[@realmattgray]

Welcome aboard!

[@flowbusinessfunding546]

I am loving your content bro. Thank you.

[@realmattgray]

Let’s win together🏅

[@Poojakanth]

I saw this two days ago and am breaking out the action points, implementing it side by side. Its is also dense, and I am re watching it, to process it all it. This comment is to say thank you not only for the road map but for the belief too. Thank you:) Ya awesome:)

[@realmattgray]

That's kind of you - appreciate you taking action and implementing the learnings to make an impact!

[@digitalfaust4948]

LFG, this is pure gold!

[@realmattgray]

🙏

[@JordanBrown-d5v]

Founder OS Forever 🙌

[@realmattgray]

LET'S GET IT

[@ivanvrankovic5989]

Great video. Simple with a lot of value.

[@realmattgray]

Thanks and let's build!

[@shijilkumar]

00:01 Ultimate seven-step Guide to get your first 100,000 followers 02:06 Take a professional headshot for LinkedIn profile. 06:02 Developing the LinkedIn idea machine 08:19 Creating scroll-stopping hooks is key to engagement. 12:29 Long form Carousel format for LinkedIn content 14:22 Utilize hook stacking for LinkedIn growth 18:15 Avoid sharing external links in LinkedIn posts to prevent penalization and decrease in reach. 20:01 Share successes, struggles, and support for mutual growth 23:29 Establish core call to actions for audience engagement. 25:07 Growing your LinkedIn audience can drive real ROI for your business

[@realmattgray]

thanks for the breakdown!

[@olorenshaw.s]

This is awesome Matt! Just what I'm looking for to grow my business. Question: do you think the content I post needs to be about what my business does (carbon measurement for small business) or that's actually not the point?

[@realmattgray]

Yes make it related to how you make money so you can make your content hyper-profitable

[@franklinewanyama7111]

Omg, so much value in one video, woow

[@realmattgray]

Glad you found it helpful!

[@shaylanbridgemohun]

Thank you bro! I'm going into the life coaching space through personal development and mindset shifting. About 3 weeks ago, I started taking my LinkedIn more serious I grew my following my 150%, now on 950 by posting and sending out connections every week The mistake i see that ive made is im always posting in video format which is going to change Thank you for this insightful information. My goal is to build my personal brand and show people that i will bring positive change in their lives

[@realmattgray]

Yes written content performs much better than video content on LinkedIn

[@shaylanbridgemohun]

@realmattgray Thanks Matt!. Currently designing my template. Gonna be keeping it reels for Instagram and pictures for LinkedIn

[@MuhammadHRana]

What are your thoughts on Reader/Follower Fatigue from posting every day?

[@realmattgray]

Your true fans will enjoy your consistency

[@RexCarla]

It’s so wonderful to watch a insightful video. I found I’ve made a mistake, I put links to my previous post with great content, gaining lower views than my normal post. Should I delete it and repost it or just delete the links?

[@realmattgray]

Just keep creating new stuff o

[@Philameangrey]

Great info as always Sir.

[@realmattgray]

I'm glad you found it valuable, brother. Thank you for watching.

[@thegrowthcommunity]

This video is better than most courses. Well done Matt 👏

[@realmattgray]

Thanks! 😃 That was the goal

[@christina6532]

How often should we post? Weekly? Daily? Thanks so much for the outline!

[@realmattgray]

Daily

[@allthecommonsense]

4:33 wasn’t clear?

[@delbimore431]

Useful content, thank you, AI Matt 🤓

[@realmattgray]

It's the real Matt

[@Lisa_LaCroix]

Why are so many of us content creators Canadian 😂❤??? Really great breakdown of the system for creating!

[@realmattgray]

What other Canadians do you follow?

[@Lisa_LaCroix]

@@realmattgray Hmmm...Vanessa Lau (IG), Evan Carmichael (Entrpreneurship++), Jason Fung (Intermittent Fasting), Shan Boodram (Sexuality) and lots of smaller creators who have the telltale "aboot". As a previous film and tv actor in LA I always loved noting the talent from Canada that the American population seems to appreciate. 🙂

[@Lisa_LaCroix]

@@realmattgray Hmmm. I'm pretty sure I've replied to this a few times... oh well. :-)

[@bisyri.y]

Matt this is awesome

[@realmattgray]

Thanks so much!

[@noemchhunny]

Thanks Matt for your helpful video

[@realmattgray]

My pleasure!

[@577zkerr]

Question for you, Matt. What do you recommend for people trying to start that are really pressed for time. I have a day job and a family of four; should I post as often as I can, consistently within a certain cadence e.g. once a week, or consistently to a certain cadence e.g. every Monday at 7 a.m.? Or would you suggest something completely different? I'd appreciate your insight!

[@realmattgray]

I'd recommend you focus on batching a bunch of content for 1-2 months and then release content 5 days a week come month 2 and have a backlog so you're not on the content hamster wheel.

[@a.educate6172]

Hey Matt, I am huge fan of your content. can you please make a video about Twitter as well? you are rocking in Twitter also.

[@realmattgray]

Will do!

[@Tanmayeeeee]

Everyone talks about commenting I’ll curious if that’s important enough to spend 30-40min everyday commenting on others’ posts?

[@realmattgray]

I'd recommend at last 20 mins a day if you're just getting started to build connections and community

[@karenyu582]

This is amazing! Thank you Matt. I have already got more impression just by adding an image. You didn’t mention using sales navigator to do outreach. Do you recommend that?

[@realmattgray]

yes doing outreach is a great method of driving leads as well

[@joaojuliomenezes1861]

This video is gold

[@realmattgray]

Thanks for the love - check out my newest video. You’ll love it

[@awusacollins]

Thanks for these amazing tips

[@realmattgray]

Glad you like them!

[@zylerx]

Love from India ❤

[@realmattgray]

Much love!

[@tinkertable1977]

Thank you for such informative content. Do you have advice for growing a retail brand using LinkedIn?

[@realmattgray]

Yes, absolutely - but too much to just write in the comments :)

[@cristian_gomez]

Matt, another question: What do you recomend doing if I want to create content in 2 Different Languages? I know they added translation, but not sure how that works with the newsletter. I feel I'm missing half of my potential audience by not posting in my other language.

[@realmattgray]

I think it's most effective to post in the 1 language of your dream customer

[@EdLanceinSD]

I know I’m not like most people, I just don’t like those long posts where each line is double spaced. It’s a sure way to get me to not read it.

[@realmattgray]

noted

[@-Jason-L]

You are not your audience

[@AdalydGracia]

The thing is that LinkedIn is more for job seekers. Each platform has its niche. And they should leave the platform for what it is. And not take away space for those who are actually looking for work. The creators should look for other alternatives because then they will saturate the LinkedIn platform and end up damaging the platform, turning it into just another Instagram or Facebook.

[@realmattgray]

LinkedIn is a fantastic platform for creators

[@Brian-here]

No more "Creator Mode" in LinkedIn

[@realmattgray]

Noted

[@edsensation]

Linkedin Removed creative mode. How do we add the URLS under our name during each post?

[@realmattgray]

Might need to google that one. I think it can be added in your profile settings.

[@jazzgordan3589]

This might sound dumb but I can’t make out what pillar word you used. Sounds like “icky guy or guide” when referring to yours being “systems”. Thanks as well. Awesome video.

[@realmattgray]

Ikigai

[@as-cq9fn]

I am a content creator and entrepreneur. Which LinkedIn premium should i choose. I’m confused?

[@ben_s_cooper]

Pure gold

[@realmattgray]

thanks so much

[@owainlewis]

Absolutely love this content Matt. Thank you. You mentioned scheduled posts get less attention from LinkedIn. I've seen mixed opinions on this. Have you seen a big difference?

[@realmattgray]

Yes I avoid it - I have my team manually post everything

[@acfitweightloss]

this is gold

[@realmattgray]

Let's win together 🥇

[@J3zzy]

Great video 🙏 Do scheduled posts in LinkedIn app also get shadowban ?

[@realmattgray]

No I don't think so

[@sportingarenatv7495]

Thank you for sharing

[@realmattgray]

My pleasure

[@PauloRoberto-ng4ry]

very intelligent content

[@realmattgray]

Thanks that means a lot

[@anadecuartas]

Thank you Matt for sharing this actionable blueprint 💎 Can't wait to apply these tips on my LinkedIn and see it grow 🎉

[@realmattgray]

My pleasure! If you implement even 1/2 of this advice you’re going to CRUSH it. Let’s get it!

[@rohannayak7504]

great vid matt! One question, the creator mode has been removed by linkedin. What to do then

[@realmattgray]

If it's been removed then don't worry - just proceed with what you got

[@AnaLeiman]

Hi Matt! Thank you for the high-quality video, would be helpful though if you were explaining where that revenue comes from? You say that Steven G grew to 44k subscribers and 3m downloads of his podcast and 7m in revenue. But where does it come from? Followers does not always mean revenue. Is it from digital products and courses? Is it from ads or sponsorships is it from one on one work? That would be helpful!

[@realmattgray]

Thanks for the feedback!

[@theanniebauer]

Hey, Matt! Thanks for this awesome video. From the data I'm finding (and I could be wrong), Creator Mode went away in March, 2024 and Carousel Posts were eliminated and removed on December 14, 2023. This is coming directly from LinkedIn. Am I missing something here? Thanks for all that you do, and I'm implementing every step from this video that I can!

[@realmattgray]

Appreciate it, Annie. Creator Mode is no longer on LinkedIn, but you can still have Carousel Posts, upload it as a PDF document.

[@theanniebauer]

@@realmattgray Thanks for the reply! That's what I thought. I hope they add more text options as well . . . like bold, italics, etc.

[@arabtv9308]

How can we get the badge (Top voice) blue color

[@iamsteveolson]

It looks like creator mode is no longer available on LinkedIn. Do you know if they are replacing it with something different?

[@realmattgray]

I'll hit up some folks and ask

[@jason_r_ayers]

@@realmattgray LinkedIn removed the Creator Mode button in March of 2024 and now the button on your profile defaults to ‘Follow.’ They moved the About section up a bit so people can see what you are up to. Thanks for the detailed walkthrough - the style and editing are great.

[@iamsteveolson]

@@realmattgray Awesome thanks!!

[@bellabe2234]

They have removed the toggle, looks like as an alternative you can add followme button

[@TomeyTran]

What advice would you give to young people from thirld world countries to be wealthy with no money or connection?

[@realmattgray]

Work hard and have a clear vision

[@peacefulkamalesh]

You could've zoomed in on the thumbnail, can't see anything from that far.

[@realmattgray]

Thanks for your feedback. Getting 1% better every day.

[@vickrammohrrii]

What should a person write on linkedin if they dont know or have no work experience.

[@realmattgray]

write about what you're learning

[@wisdombuiltestate]

this is amazing

[@realmattgray]

Thanks for tuning in!

[@KILONEWTONS]

Nice

[@anastasiyatkachenko5368]

This. Is. SO. Fantastic that I'm actually shocked with how much I learned. This definitely felt like an extra mini-course, but it was so in-depth. Can't wait for the course to come out! Quick question, do you have any recommendations on texting services to be able to send out bulk texts to subscribers?

[@realmattgray]

Check out www.founderos.com/course

[@coachjenswolff]

Thanks, great video. The ck link did not work.

[@realmattgray]

Thanks for the heads up

[@JuanBarberis]

Is the $1.1M / Month exactly what you are making or more or less?

[@realmattgray]

It’s more now - but at the time yes

[@FloTimeNow]

But how does he ACTUALLY make money!

[@Rebecca-qg8pb]

But which niche is best for LinkedIn? Thats what bothers me 😢

[@realmattgray]

There is an opportunity for most niches on LinkedIn - it's a massive platform and you can carve your own lane

[@gabegoertzen6928]

Subscribed

[@realmattgray]

Let's go!

[@zairzubair1687]

How can i talk to you

[@realmattgray]

check out Founder OS

[@atlaseco]

Creator mode has been deleted . I asked Linkedin supoort.

[@realmattgray]

yes it has since i created this - the platforms change fast!

[@artificiyal]

now youre doing the same on youtube!!

[@realmattgray]

Slowly but surely

[@fhenixcalisto7509]

Not spending a cent on ads” not spending it on production either lol the ai looks tacky af, but i get why

[@realmattgray]

What AI?

[@KT97379]

Thank you for the detailed insights! But for a complete beginner, which one do you prefer - X or LinkedIn ? Thanks!

[@realmattgray]

I started on X

[@KT97379]

@@realmattgray ok thanks. Loving your content !

[@burlacucristian1612]

What about TikTok? Do you use TikTok? Best advice to grow?

[@realmattgray]

Stay tuned

[@burlacucristian1612]

@@realmattgray awesome.

[@tsekoholdenison2797]

Thanks for the video. I am just starting out on Linkedin and your advice is what I need to grow my account and also add value to my followers. God bless you, Gray...

[@realmattgray]

Good stuff!

[@RealityReload]

00:01 Ultimate seven-step Guide to get your first 100,000 followers 02:06 Take a professional headshot for LinkedIn profile. 06:02 Developing the LinkedIn idea machine 08:19 Creating scroll-stopping hooks is key to engagement. 12:29 Long form Carousel format for LinkedIn content 14:22 Utilize hook stacking for LinkedIn growth 18:15 Avoid sharing external links in LinkedIn posts to prevent penalization and decrease in reach. 20:01 Share successes, struggles, and support for mutual growth 23:29 Establish core call to actions for audience engagement. 25:07 Growing your LinkedIn audience can drive real ROI for your business

[@realmattgray]

🫡