How I Optimize Facebook Ad Accounts

[@Tee.cooney]

Hey Dara, I'm 22, just starting my marketing agency, I want to just say thank you for your advice, not much people that are genuine enough to tell us their secrets. This video has given me such a great insight on how to run ads. Thank you

[@remogaming5577]

00:00 Optimizing Facebook ad accounts based on goals 01:33 There are four key optimizations for media buyers to make in their ad accounts. 03:08 Optimizing ad account by turning off non-performing ads 04:26 Scale up successful creative tests and adjust budgets based on results. 05:50 Optimizing ad accounts: Distribute, be flexible, add new creative tests 07:16 Optimizing ad accounts involves testing new strategies and focusing on creative. 08:34 Optimize Facebook and TikTok ad spend with Triple Whale and North Beam 09:55 Validating ad sets on third-party platforms is crucial for optimizing Facebook ad campaigns.

[@Nekomolla]

Hey, Dara, you are literally the hidden gem of FB Media Buying! I'm super grateful for what you do! A few quick questions: 1. Would you say that DCA is more effective than classic "ad set > separate ads" for accounts with less than 5k spend? 2. I always find that a super simple campaign structure works best for small accounts (less than 5k). Like, no retargeting campaigns, no testing campaigns, just one prospecting campaign with 1-2 ad sets and 2-3 ads each (or 1 DCA). Or even 1 ad sets with 2 ads in case of a super small budget (less than 2k). Do you agree here? 3. Does it even make sense to use broad for accounts with micro budgets of less than 2k? Or in your opinion, it’s better to focus on interest stacks / LALs with less than 20 mil people in em? From Japan with love!

[@ANGELINAGIVEAWAY12]

👍☝️ Feedback appreciated 🤗🤗🤗 Let's talk private 🍰✍️✍️

[@DemitheDaredevil]

Dara you are the best FB advertiser on KZbin, thank you forever. I have a question in regards to advertising for a small granola company: What is the lowest budget you think could work for a conversion campaign right now? Experts who work at FB have told me we are wasting money with $12/day running the conversion objective, and that we should just do traffic. But still, most sales have come from $12/day conversion campaigns, as well as sales coming from leadform campaigns. Though I don't believe they are enough to either get out of the learning phase or to get a positive ROAS. I appreciate any feedback!

[@akashdas1603]

I know it'd be weird to say, but thank you so much for existing ✨✨ & for ofc making these videos💯

[@DaraDenney]

omg thank you so much!!! This comment made my day :)

[@ANGELINAGIVEAWAY12]

👍☝️ Feedback appreciated 🤗🤗🤗 Let's talk private 🍰✍️✍️

[@johanajanedelacruz6745]

​@@DaraDenney hey, im a newbie can you make a new vid. about optimizing it but with a example of it? its a bigggg help for a newbie 😭

[@bekc1626]

I sell higher priced prints of my art ($500-$1000 each) and spend up to $50 pd on ads. I would sell between 1-5 prints per week and its very difficult to decide what is working and not working. So far the main thing is restarting the campaigns at least once per week which boosts sales for whatever reason. If I let one sit for 2 weeks I get 1 weeks worth of sales. There really is so little data for me to work with that over time I've actually concluded less and less from my add testing. So I have no idea how I could scale lol I just want consistency tbh.

[@harshjain8345]

You should rather work on leads ..serious interested buyers would contact you.. and you would know that they r serious and commited about buying your art and you can personally get in touch with them to you know kinda convince them .. And running ads with leads as objective would be cheaper and will get you more traction... Obviously there would be calls that you'll have to manage but it's worth trying it.. there r people i know who do it.. and this model works really well for them

[@bekc1626]

@@harshjain8345 oh my prints sell to people who don't contact me, they just buy through my website shop. My original works are 12k and those buyers will contact me. I don't advertise originals in fb ads. I had heard for a very long time that lead ads were a waste of time but I will look into them.

[@bekc1626]

@@harshjain8345 I thought lead objective targets those who have a habit of signing up to newsletters or clicking contact but excludes those who habitually buy online through the ads, those people are in the pool for the conversion objective, am I wrong?

[@filipsobczyk4292]

I have the same problem.

[@mohidabdullah9005]

You have to setup pixel for that you can easily monitor

[@dhirajdutta7881]

How do you increase the first time impression share? Results drop if there is low first time impression share.

[@lucasborthiry1455]

Great insight! And also great music Dara Thanks!

[@jakeblumes7793]

Another great video, Dara! I also look at the breakdowns and remove demos or placements with little spend or no leads.

[@vindo420]

Worth adding that too many changes is going to disrupt the machine learning /AI. Think of high budget changes (20%+) which will most likely get your ads out of the learning phase, this costs time and therefore money.

[@DaraDenney]

agreed!

[@kaneetazaragoza4843]

how long do you recommend to leave ads on that aren't generating leads before turning them off? I always turn by off by day two but Not sure if that is too soon?

[@maha_chalawi]

Hi Dara, when you say you move the winner ad sets to the main campaign but you keep them on. wouldn't they clash if two same ones are running for the same objective?

[@holistictrends]

Thanks for all you create, Dara! I'm curious: how much does event match quality factor into your optimization process?

[@Onlineshop378]

So u saying run more campaigns inorder to get optimized?

[@cheapystorelb2396]

Hello Dara, Thank you for your amazing content ! I have a question, for a brand new ecommerce ad account with literal 0 data and a small overall 1000$ budget , would you start things up with a traffic campaign to feed the pixel some data before starting conversion ads ? I know that going straight to conversions is the better choice but if the budget is small and limited, is there a threshold where a traffic campaign could somewhat benefit the conversion campaign initially ?

[@ANGELINAGIVEAWAY12]

👍☝️ Feedback appreciated 🤗🤗🤗 Let's talk private 🍰✍️✍️

[@manifestomarketing]

Thanks to your videos my team and I have gained a lot...A LOT of new knowledge that has given us the much needed confidence when engaging with new potential clients interested in this and other services we offer. You have truly given us a whole new perspective about what digital marketing truly is. PS. I feel like I'm your personal intern. :)

[@vinatienza421]

Hi Dara! Good day! Just wanted to ask if you have an optimization checklist document for all of your accounts based on KPIs? And how do you track every optimization you make on each account?

[@JetWabi]

How do you prevent and also get around fb bans??

[@LiamMarketing]

Hey, best method for preventing FB bans is to follow the policies they set out. Most notably no finance stuff, no crypto, no scammy-looking ads or websites. Verify your business manager by putting in your tax info and company info. Always create a backup business manager and ad accounts because sometimes facebook can fuck you for no reason

[@mehaks9366]

Hey Dara, How do we make sure the ads in our ad sets get some amount of equal spent. Is there a minimum spend limit at the ads level too? I feel FB starts to spend more on just one ad that is giving results but not a good ROAS so if any new creative is added it still keeps spending on the earlier one!

[@LiamMarketing]

Hey. I know exactly what you're talking about but 99% of the time facebook is getting it right with these situations and if you actually test this by duplicating your campaign and only running the ads that didn't get any spend, you'll see it for yourself.... (there is no min spend feature at ad level). If you make an ad that's genuinely better than the one getting all of the spend facebook reacts remarkably quickly. Try making variations on the ads that are working and dropping them in. If this still doesn't outperform your current best ad, try something completely different, totally out of the box. You will always find a better performing ad eventually.

[@claudi3ux]

Hey Dara! Do you use custom placements ratios or you only use 1 size? I'm asking because I'm curious if you're using the copy post ID method to keep the engagement. Thanks!

[@LiamMarketing]

Hey, the copy post ID method to keep engagement isn't as effective as you might think. You're best just testing creatives in your prospecting campaigns. If your ads are doing their job, people will engage anyway and purchase.... which does a lot more for the learnings on your account than post engagement. I would always recommend creating ads in 1:1 for feeds and 9:16 versions for stories. Hope that helps

[@redarkhunter]

What another masterclass of a video o_O I realise I was doing some things wrong or not in the correct order hahaha How can I become as strong as you ? I want to thank you kindly for your constant content on KZbin and the heart you pour into it. I'm hungry to become as expert as you are (and even greater to challenge you ✌😌) But I'm hitting a glass rooftops ATM. I've bought all the Formation and coaching possible in France and I'm at a point where I don't feel I progress as quickly as I want to. Can you recommend me super mega expert formation / coaching ? Do you do it sometimes yourself ? With much respect, Tom from France

[@ANGELINAGIVEAWAY12]

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[@itsJenn56]

@Dara Denney Curious if anything you do would be different for ads for course creators / evergreen webinar funnels? Those are the types of clients I work with mostly, not ecomm. I mostly run ads for webinar leads (prospecting) and then retargeting as well.

[@DaraDenney]

Not really, same stuff.

[@morganlilly4527]

Dara, what do you do if you have a campaign with tons of creatives but Facebook only spends on ONE creative (which also happens to be winning) but then effectively doesn't even test any of your other creatives or give them a chance?

[@DaraDenney]

This is why you need a creative testing campaign where you throttle money to these creatives. Watch my video about account structure, I go over this in detail!

[@kylus2677]

Hey nice content, you think a campain for 80 bucks daily getting 4 sales on the first 24 hours can scale further well? one thing thats bothering me is we have 3 creatives in that campain and the one creative thats creating all sales so far ( so facebook pumps most money in this creative) got a really bad ctr/cpc like 0,50 link click ctr. Creative 3 is creating the same amount of landing page views with only 500 impressions with a ctr of 2,5 to 3% and a cpc of 46 cent. I dont understand how this makes any sense to be honest. Why is the Creative that is statistically super bad generating all those sales and the one that is so good nothing....

[@ner2393]

Hi Dara, I'm using dynamic creatives in my ads. But Facebook spends most of the budget on one creative (out of 4-5). How do I stop this from happening? And how can I decide to scale/stop an ad if only one creative was pushed?

[@ANGELINAGIVEAWAY12]

👍☝️ Feedback appreciated 🤗🤗🤗 Let's talk private 🍰✍️✍️

[@LiamMarketing]

Hey. I know exactly what you're talking about but 99% of the time facebook is getting it right with these situations and if you actually test this by duplicating your campaign and only running the ads that didn't get any spend, you'll see it for yourself.... If you make an ad that's genuinely better than the one getting all of the spend facebook reacts remarkably quickly. Try making variations on the ads that are working and dropping them in.

[@soh1af]

Thanks for the value Dara! is there any solution for a disabled account with “failed” ID confirmation? Campaigns still active but i can’t edit or run new ads

[@DaraDenney]

OOOFF... not really sadly.

[@ANGELINAGIVEAWAY12]

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[@nmahtani91]

Hi Dara, When I do retargeting with a dynamic ad, most of the budget goes there, so I dont know if it makes sense to test new ads for the same ad set as the budget wont be used or test them in a different ad set. (but then will be putting them to compete). Thanks for the help

[@ANGELINAGIVEAWAY12]

👍☝️ Feedback appreciated 🤗🤗🤗 Let's talk private 🍰✍️✍️

[@anandabagusgekah9878]

Hey Dara! Thank you for this one; really helpful. If you can help me here I'm not sure on what to do if Facebook decided to allocate the most of the budget to a certain creative where that creative had an expensive CPR compared to the others. (I have 5 ads in an ad set). Should I keep the ad on? or should I try to gamble that the other creatives will perform better?

[@NadiaKlimentova]

Hello Dara What is your opinion on cost cap and bid cap ,which one is better

[@DaraDenney]

Neither, use lowest cost. But if you want to try one and lose money in the process, use cost caps.

[@NadiaKlimentova]

@@DaraDenney Thanks a lot ,i often see the highest spenders (100 K + a day ) they use Cost Cap

[@OmriAtar]

Bid caps with accelerated pacing if you are looking for scale.

[@DaraDenney]

@@OmriAtar I’ve done this before. Doesn’t always work.

[@kegzie09]

HOW DO WE KNOW IF AN AD IS PULLING ITS WEIGHT OR NOT?

[@morganlilly4527]

Hi Dara, is the creative testing campaign just for testing video creatives or is it also for testing captions/ad copy?

[@LiamMarketing]

Best to test everything in the creative testing campaign. Ad copy, video ads, image ads, hooks etc. Though I'd say only use a testing campaign if you have the budget for it. If you're spending less than 5k per month just test in your main prospecting campaign. If you just test 3 ads at a time they should all get a chance to run. Once you've turned ads off and dropped below the 3 ads level drop in your new creatives but try to keep below 4.... maybe 5 creative per adset. Hope this helps

[@Jzguan]

Dara, sorry can i ask.. how do you check the ads and adset, is it by weekly? or 14 days? cause when i check 7 days it's great, when it's 14 days it's poor.

[@Jzguan]

@daradenney504 scammer zzz

[@selinaeshraghi7481]

Hi Dara! Love your videos. Finally getting to try out what I'm learning on an account and your content helps me feel much more confident in my work. :) Question for you: If a client has high-ticket items (>$100 per product) and their budget isn't allowing ad sets to get out of learning due to the # of purchases being lower, should I ignore the fact that the ads are learning limited, or adjust the Conversion Event to something that isn't purchase (add to cart maybe?)

[@LiamMarketing]

Hey. As a general bit of advice, you should always optimise for purchase if that's your main goal. Don't worry about the learning phase and learning limited stuff, if your clients product is high ticket you would need a 5-10k min monthly budget to be hitting 50 optimisation events. Just focus on creative testing with broad audiences and optimise for the best CPC (most consistent and lowest cost). Hope that helps

[@funnellsites1557]

Great video!! I had a question? Are you guys on the Facebook Ads side (yes I still call it Facebook Ads lol) able to see who's in your auction? And if so how do you think about that and increased competition for audiences in general I know for Google Search Ads we're able to get that data on who's in our auctions bidding on our keywords. Thanks for all you do!🙌🏾💯

[@ANGELINAGIVEAWAY12]

👍☝️ Feedback appreciated 🤗🤗🤗 Let's talk private 🍰✍️✍️

[@cubicleight]

Exactly the video I need today.. I am learning a lot about Facebook ads this 2022 because of you, Dara. Thank you for creating this channel. My ads manager is more clean and consolidated now, and I'm getting better performance for the holidays. Should I scale every 2 days, or 4-5 days? ☺️

[@DaraDenney]

You're so welcome! I would say scale every 3 days if results look good :) Keep going!!

[@ANGELINAGIVEAWAY12]

👍☝️ Feedback appreciated 🤗🤗🤗 Let's talk private 🍰✍️✍️

[@FelixSchneyer]

Why do you work with TW only on campaign or adset level? The tracking differences also appear on the ad level, don't they? The final authority for a decision should always be TW, right?

[@DaraDenney]

I find that most of the time, the track can differ mostly on the ad set or campaign level. I def do look at the ad level, too!

[@ANGELINAGIVEAWAY12]

👍☝️ Feedback appreciated 🤗🤗🤗 Let's talk private 🍰✍️✍️

[@amolsonawane4686]

Hi Dara great video thanks for helping us. Can you create a video where you take clothing store as client & how you do FB ads for them. From A to Z.

[@DaraDenney]

Maybe! lol

[@ANGELINAGIVEAWAY12]

👍☝️ Feedback appreciated 🤗🤗🤗 Let's talk private 🍰✍️✍️

[@Jzguan]

Dara just wanna say thank u.. after so much of courses i went,, u are a true valueee n saver. Thanks for saving my years of doubts.. still waiting the community launch.. cant wait plzzz Btw have u tried trueroas?

[@DaraDenney]

You are so welcome! Community coming next month :)

[@Jzguan]

@@DaraDenneyawesome awesome.. lots of prosperity from Malaysia heheh

[@DaraDenney]

Never tried TrueRoas btw!

[@Jzguan]

@@DaraDenney they have great utm tracking functions.. founder is great

[@ANGELINAGIVEAWAY12]

👍☝️ Feedback appreciated 🤗🤗🤗 Let's talk private 🍰✍️✍️

[@Shygrief]

Hi Dara, thanks for the video! That moment when you understand you did everything right 😎

[@danielecordoni]

Hey Dara, thanks for your videos. I have some questions. 1. Do you use dynamic creatives for your tests? 2. For lead generation campaigns, do you use the same e-commerce structures? Thank you very much

[@DaraDenney]

Sometimes and yes

[@alexanderrankin4097]

Hi Dara I'd love to have a one on one call using mentorpass with you. Can we have a call before this, as I'd like this to be an on-going mentorship and want to see wether this makes sense in terms of what we want to achieve.

[@DaraDenney]

Email me at [e-mail]

[@ANGELINAGIVEAWAY12]

👍☝️ Feedback appreciated 🤗🤗🤗 Let's talk private 🍰✍️✍️

[@binhle-bj4qg]

my FB ad management in 2022: 1/ doing it like a robot, 2/ have clear KPI, be aware there will be fluctuation because we sell real thing to real people, 3/ Turn on, off, decrease, increase, add new creative. Repeat.4/ and go to sleep, don't touch it ))

[@DaraDenney]

What about 2023? :)

[@binhle-bj4qg]

@@DaraDenney almost forget, probably same for 2023. But definitely more emphasize on Creative, the data of 2022 told me what creative might work best. Batch Filming our Tiktok and Reels this weekend 🔥😆

[@ANGELINAGIVEAWAY12]

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[@kagus9]

Thanks!

[@kagus9]

​ @Dara Denney Do you know when A+ would be ready? We don't have that enabled yet

[@DaraDenney]

Some accounts have it, some don't. Hard to say when it will roll out!

[@ANGELINAGIVEAWAY12]

👍☝️ Feedback appreciated 🤗🤗🤗 Let's talk private 🍰✍️✍️

[@I_Am_Adrien]

Why should you never turn off a good ad

[@CMAnimation_official]

"Great video! It could have been even better if you spoke using your natural voice."

[@sikkinixxmc]

I have a small detail business, $30 a day lmao!

[@jonlee6114]

Speaking of not seeing results, this video has no views because it’s too niche, and you dont explain complex ideas well.

[@ManishKumar-pp9lb]

Hello handsome 💝

[@mertcanuslu7533]

⬆🐋 hahaha

[@DaraDenney]

YES LOL so glad someone caught that.

[@ANGELINAGIVEAWAY12]

👍☝️ Feedback appreciated 🤗🤗🤗 Let's talk private 🍰✍️✍️

[@howardmathews5572]

Wierd you mentioned Davie Fogarty 😅 there are WAY better guys at Facebook ads

[@supratip18]

Can you talk less and show more what you actually do by screen sharing ?

[@denizpamir]

Why do you speak like that?