How to Test Facebook Ads Creative in 2024

[@DaraDenney]

How are you testing your creatives in 2024? Does this differ from what you're doing?

[@luxurrico4842]

Hey just out of curiosity what’s your filming setup? Looks great! How do you set it up so you bounce between face only to screen/face shots?

[@AniruddhaMishra]

@@luxurrico4842 via Loom?

[@RiassiClever2024]

50 $ for camapgne includ how many adsett ?

[@DaraDenney]

@@RiassiClever2024 depends on the number of creative tests you have, really depends on the overall budget.

[@RiassiClever2024]

wht du think about 1 camp / 5 adset and everyadset get 2 creatives / like budget 10 $ for every adset ? is that good even im testing that and get sale from the first day i lanch it , do u think is that good and make for us utube vd talking about the first day we make sales , and tnks for you response hun

[@maomaogaosiu]

I'm a simple person, I see Dara posts, I click immediately

[@xenabss]

The only honest ad advertiser out there. Wish I had found your channel sooner. Would have saved me lots

[@benoitverhaegen4456]

This video pops as the first organic result on Google when searching for "ad creatives to test" (location MTL, Canada). Props on that.

[@DaraDenney]

Love to hear this

[@HamzaAhmed-ij8nj]

@@DaraDenney also here in Pakistan it appears first

[@turningpointdigital]

Hi! I have a couple of questions. You say a good starting budget is $50 a day for testing, is this specific to a certain industry? Say e-commerce or a brand with national reach? What if it's a local small business that only services the immediate area, would a lower budget of say $10 - $20 a day work for that? Also, when you mention analyzing your creatives to make iterations you say "we're starting to see results and we have a few winners and few things that didn't work so well" How can you tell what's a winner and what doesn't work so well? What numbers are you looking for? clicks, reach, cpc? Especially if you're using CBO and it's just not spending on certain ads, does that mean the ad isn't working? Thanks in advance

[@matthewaw8398]

Hey Dara, I am facing a challenge with a client and I wanted to get your professional opinion on it. My client suggests that when we do creative testing, we should look at secondary metrics first like CTR%, Hook rates and hold rates instead of the main conversion metric like CPL or ROAS. His rationale is that CPMs change depending on Meta. But, the CTR and Hook/Hold rate would be a better indicator of performance early on and lets us iterate on the creatives faster. Whereas, what I think makes more sense, which is to look at CPL and then up the funnel at secondary metrics as an indicator/benchmark for further creative reiterations. However, he says that this approach needs much more $ for testing phase otherwise way too biased to “luck”. And that the only ones who move to next rounds happen to get the “first lead” - which might not indicate a strong ad. He’s under the notion that the best ads have the best CTR%, hook rate and hold rate. But, I believe that these secondary metrics correlate very little to CPL success (except maybe hook rates) and are to be used more for creative iteration benchmarking. What do you think?

[@DaraDenney]

The best way would be to show him the data to prove your point!

[@AlinaKaltseva]

Hi Dara, and thank you so much for this video. I have a couple of questions for you. First, what does "DD" mean in the names of your campaigns? And what's your formula for naming campaigns, ad sets, and ads? Secondly, if you spend $200 daily for testing one ad, how do you determine when to switch off this ad? What is your limit?

[@ambitiouskids7806]

DD is her initials, I find lots of contractors / agency's do that, they put their initials on the campaign.

[@foxyroxy212006]

Just discovered your channel and I’m in love! Thank you so much for the level of detail, it’s so so helpful. 🤗❤️

[@gabibilling7960]

👋 re: iterations - quick question! @DaraDenney How do you test the iterations? Eg. I have just run a new creative test in a new ad set, and have a clear winner. I've come up with iterations that I want to test next. Do I add those creatives into the original ad set? Or create a new ad set for the iterations, and leave the original ad set alone/attempt to scale it? I'm a founder and learn so much from your videos - thank you 🙏

[@SeekoGT]

Dara, thanks a lot for these uploads! Somehow they're exactly what I need in my marketing journey 💪🏾

[@DaraDenney]

Happy to hear that!

[@adenecom]

3:2:2 method with broad targeting is the only thing we're using now, and occasionally an A+ shopping campaign. The problem with A+ campaigns is they tend to focus more on mid/bottom funnel which, from past experience has made them less consistent/fatigue faster even though results are typically good short term.

[@oliverjrgensen7512]

I tried alot of different stuff. Right now im running a A+ that is fully broad as my scale campaign, and 3:2:2 for testing. But for another country im only doing the 3:2:2, so i still dont really know whats best.

[@zakistar]

@@oliverjrgensen7512what is 3:2:2 ?

[@cherrypop78]

​@@oliverjrgensen7512what is A+

[@EmmaCook-o6j]

so glad i found you dara! thank you for sharing your learnings. they are really helping.

[@andrebaialardi]

Pure Gold. Great explanation

[@HajnalkaGodanyi]

Hi, super useful video, love it, thank you! When you test a creative and it is successful do you copy the ad or the ad set to the main campaign? Is there anything to watch out for when moving creatives from testing campaign to min campaign?

[@Aberaeron82]

This landed perfectly. Great tutorial for those working in growth and creative testing. My key takeaway from this video is to try bigger swing combos. Thanks Dara!

[@DaraDenney]

So glad to hear that!

[@heidiholidays]

Can you explain one thing@@DaraDenney . If all your experiments are being done in a test campaign that is broad. How do you test for MOFU and BOFU creative - who's audiences are going to be custom instead? And second question, do you scale your broad spend by scaling the winners in your experiment campaign or do you have a separate broad campaign you transfer the winners to? Thanks as always.

[@DaraDenney]

Honestly, there really isn't much of a difference between creative for MOFU and BOFU and what works in prospecting. ANd for scaling: I do both.

[@mino_preneur]

how you move the winning ad from testing campaign into winning campaign?

[@ChelseaMck]

Just killer, as always! Suer appreciate your level of detail.

[@ClientKeeper]

This is one of the best videos I’ve ever watched

[@adamk7981]

My framework is similar to yours, however I'm trying to mix my test audiences by differing ad sets targeted to broad and lookalike. Great video!

[@DaraDenney]

I have heard of some people doing that, especially for smaller brands.

[@harshruia2]

Love it, you’re the best ❤

[@LyAds-w6e]

Hi Dara, are the different ad sets in a testing campaign targeting the same audience? If so, will they not compete with each other?

[@guilhem69]

this video is pure gold ! exactly what i was looking for, thanks for all this information

[@nasrodineelghalbzouri4849]

you said minimum $50 per day for creative testing... but is it $50 per Adset ? or the campaign?

[@yana_zuro]

Thanks Dara! Once you've found the winner, do you copy that to the existing ad group in scale prospecting campaign or new ad group?

[@d28k83]

Second this

[@asimonna1]

third this

[@tonysachin9574]

@@asimonna1 +1

[@ritaainsworth]

Thank you Dara! Great to know about the bigger budgets.

[@magdalenaheronczaplicka6865]

Your materials are great! I am starting with my new shop and was thinking to use Agency to help me with campaigns, but all interviews I had, they are still using interest, remarketing, etc...wonder if they are outdated or more advanced ;) I rather prefer simplicity and the way how you show this speaks to me better (I am from the old times marketer, already 15 yrs in ecomm, but try to learn new things). now wonder, if how to structure for my shop with more SKUs. want to do some creative test but maybe at the beginning it iwll be better to do catalog ads - as you mentionned in this video. Thank you for your feedback if possible :)

[@muhammadomar997]

Solid insights and a world of possibilities! Thanks Dara

[@alejandromendez5426]

Hello Dara, thanks for the video! Just one question: Have you seen that meta spends all the daily budget of the adset in just one ad and the other ads get no spend? When that happens, do you assume that Meta is right and the other ads were likely to perform worse or do you manually turn off the ad that is getting all the budget just to see how the others work? Sometimes I feel like my tests are not working because some ads are not even getting the chance from Meta.

[@Cece-fr7bp]

Dara..You make learning so fun and informative. Thank you truly

[@deanfrostmarketing]

Question. I have a main campaign. It has 2 video ads working well. I have my testing campaign. Inside the testing campaign, I might find a winner. What am I doing with it? Leaving it to run & scale within that testing campaign? or am I adding it to my main campaign and turning it off inside the testing campaign even tho it's working?

[@yordanboradzhiev2712]

I was wondering exactly the same thing. Hope Dara can answer it. :)

[@michaelmcnish9367]

This is absolutely GOLD.

[@Chasedlightphotography]

Dara, great video but how would you modify the testing with a new brand without any real customer data. This makes great sense when there is data to assess but as a new brand what defines a successful creative with very little data. Also would you recommend a new brand to open up as broadly as possible to test or would it make more sense if we know our target customer to start there? Thank you for putting these videos out!

[@avinashdwivedi2233]

Hey, Thanks for creating videos, I found it very useful. Keep creating more content for us, Love you!

[@1234shkm]

Thanks for a great video, Dara! For your creative tests, how are you testing out ad copy (headlines and descriptions)? Is each ad set a different set of ad copy or are they all the same?

[@tiknius]

When you have a winning creative test do you continue to invest in it to scale horizontally or just adapt this creative to your main performance campaign? If you continue spending on the creative test for it to become performance ad set will this make your ads compete to each other?

[@JonatasMesquita1]

YOU DROP SO MUCH VALUE YOU DON'T EVEN KNOW

[@ammeilali4371]

Love the video! Quick question - you mentioned you have an ASC campaign for winning creatives and a testing campaign. Are you using just regular, broad ADV+ for the testing campaign?

[@jacksonstorey4369]

Hey Dara, could you explain how you’re dripping creative in advantage plus shopping campaigns? Are you just using good creatives as the intro cards? Thanks for the help!

[@alsherwinramosyeo2972]

so how do you determine which ads win? ctr? clicks? cpc? also each adset = 1 creative(ads), how do you determine which adset/creative won?

[@luisafarias6104]

Dara, could you please talk about whitelisting?

[@hermannbatt]

Hi Dara, thank you very much for your video. Your videos are really helpful. I also have a main campaign and a testing campaign like you. My question is, how do you upload the successful creatives from the testing campaign to the main campaign? Do you simply create a new ad in the main campaign?

[@Historia.wprostych.slowach]

You should take post id and move the ad to the main campaign

[@cubicleight]

SUPER LIKED THIS VIDEO

[@yubangonzalez2364]

How do you scale the winning creatives? And how are you testing does winning creative like going fully broad no interest?

[@music4liferecords1]

The one thing I don't see in none of the videos is that she says when testing, you create adsets for each ad your testing. Now my question is, can i use different creatives in each ad set while using 2 or 3 primary texts and 2 or 3 call to actions? Or should i use the same single primary texts and same CTA for each ad set / creative i am testing? This is the only thing i am missing. I have experience in fb ads, but this is a new store, so how should i go about this? PLEASE HELP! THANK YOU

[@CateWright-gy6ii]

How do you define success for test creatives, compared to the business-as-usual ads / evergreen winners? Do you just roll winning test variants into evergreen to see how they perform or do you use benchmarks?

[@MrLlewtanner]

thanks so much dara, super helpful. what would you suggest for a new brand that only has a small budget - we are only on 50 per day, so not much else to work with and don't want to spread our budget too thin

[@zippyatthetube]

Hey thanks for sharing. Re $200/day, is that per ad iteration or for per ad set? And targeting higher funnel (reach, engagement), mid (clicks) or lower funnel metric (conversion)?

[@MyCrashBoomBang]

How do you approach auction overlap during testing? How many adsets do you test at a time?

[@igordeoliveirasa6674]

Im crazy about seeing your new structure! 😊

[@DaraDenney]

Coming out soon!

[@lakerboyng]

So I've been working with a client who is running a lot of creative but with a 5k monthly budget, it feels like overkill to have a testing campaign. I just have add new creatives to the core campaign. Is there any value in test campaigns at this scale?

[@igordeoliveirasa6674]

that was a great question! I would like to know about it.

[@SkySocialAssistant]

This is a good question. I am also curious about this

[@lorenabravo-echeverria2266]

Thank you so much for this video! Just suscribed! Quick question, if I have two campaigns (one to test new ads & one to run winning ads) that have the same audience (using mainly broad, most of US, and age 45-65+), will there be an issue of audience overlap and affect their performance? Any help would be greatly appreciated :)

[@user-jy2ci5ox9v]

You didnt explain what objective to test creatives in for say an e commerce site where the essential goal is to have a purchase. But would you still pick an expensive conversions campaign or test under a different objective that is cheaper say landing page views.

[@welucid]

Great video! You really covered a lot! Quick question - once the ad is proven to work do you move it to ASC, or 'main' campaign, or just scale testing ad set?

[@DaraDenney]

I scale it up in the testing campaign AND move it to the ASC.

[@welucid]

@@DaraDenney thanks!

[@d28k83]

ASC?

[@zakistar]

Advantage shoping campaing​@@d28k83

[@digitalkenzieroo]

Not sure if I missed it, but are you testing in a traffic campaign or is it still optimizing for purchases?

[@FerencSijat]

Very, very interesting insights. Thank you very much for sharing.

[@exeriox]

For the iterations within an adset, the spend may not be equal. So the metrics may not be immediately comparable if one variation didn't spend much compared to another. How do you assess this?

[@mervinyong9322]

Hi Dara, I have an ASC Campaign in USA and another campaign doing creative testing. each time there is a conversion on my testing campaign, I will duplicate the creative into the ASC campaign. Within the ASC campaign, there is 1 creative that is converting very well and taking up 90% of the budget. hence, any of the duplicated "good performing" creatives don't get much budget or traffic. is that normal? is there a way to fix it? maybe move to CBO instead of ASC+? I sell apparel D2C.

[@reycabedesign]

Hello, can someone help me? I'm running a campaign with the goal of getting conversions. I'd like to create a new ad set to test a new creative, but I can't duplicate the existing ad set. I can only duplicate the campaign or the ad. I've noticed that for some objectives on Facebook Ads, the ad set is already merged with the campaign, such as for the conversions objective. Does anyone know how to solve this issue? To test, should I duplicate the entire campaign or insert the new creative into the existing campaign?

[@prudenandsmith-official]

Sweeet vid @DaraDenney ! One Q though, say you have a variety of offers that are quite different from each other, do you create seperate campaigns for each? We're a jewellery brand starting out with meta this past year. So for example, having one testing campaign for engagement rings then testing creatives for this per adset, then another for mens jewellery, or would you just put all the adsets together in one? Sorry if it's a basic Q!

[@mmcghee5209]

Amazing value. Thanks

[@DaraDenney]

Glad it was helpful!

[@Polo30250]

Nice video ! Thx you. How you process for test audiences ? For example in high ticket, we don’t convert in first time, so it’s difficult to validate or not an audiences 😅 And actually DABA don’t work in this account Thx a lot !

[@igordeoliveirasa6674]

its a good question about high ticket!

[@cerisful]

so helpful!!! thank you

[@SkySocialAssistant]

Thank you Dara for sharing this tips

[@pressvinyl4420]

You need a mic that reduces the resonance of the room. It's borderline reverb.

[@danwestaway]

Would you still recommend broad targeting for a brand spending 1k a month?

[@keenenwalker8708]

Do you do Dynamic creatives? Or, not necessarily dynamic creatives but how you can just add multiple ad copies/headlines to one video? I've been testing that but i cannot figure for the life of me how to get post IDs from the different variations lol.

[@xeniakonukhova4043]

Yo are a genius! Thank you for the lesson from Ukraine!)

[@larraib]

Dara. Is. A. Gem.

[@tarekalfakhry7323]

Is there overlap between broad ads sets ?

[@clement.rovere]

I have the same question !

[@Benzogotbands]

U rule thanks 🙏🏽 🎉

[@RiassiClever2024]

50 $ for camapgne includ how many adsett ?

[@simondewaele6116]

How do you manage A/B tests? Because these can only be done on campaign or ad set level. So 1 test then creates 2 ad sets...

[@camillabrandao_ads]

Great video Dara!

[@DaraDenney]

Thank you!!

[@ManoharSurya]

awesome content dara 5 start 🌟🌟🌟🌟🌟

[@akathmadeviad312]

Can we test different ad formats in one test? Like Feature benefit video ad, static ad, carousel ad formats in one test? Do you recommend that?

[@mohankumar-fn4kl]

Hey, If i found a winning creative, Whats the next step? To increase that ad set budget higher or to add this creative to the higher budget ad set?

[@hansonhansoff4662]

Another amazing Video Dara, I have a question: Do all ads in the Adv+ campaign (aka not the testing campaign) share the SAME adset? Or does each ad sit in its own adset? Thank you!!!!

[@henkiehendrik]

Adv+ campaign doesn't allow you to create ad sets, only ads/creatives

[@fractalarbitrage]

Around 11 the mott and bow isnt good for smaller brands, this impudes the question is radical copy differences or visual / scene more important for smaller brand testing, or don’t ab test too much and keep variations radical as in entirely nee concepts each creative test thanks

[@amolsonawane4686]

Hi dara, great content. I just want to know you start your ad testing campaign 1st then you start your TOF/MOF/BOF campaign or run all campaign simultaneously

[@DaraDenney]

I don't use TOF / MOF/ BOF anymore. New structure video coming soon...

[@harshruia2]

@@DaraDenneywe need this soon !!!

[@saimeghana6263]

Hey dara, what structure would you recomend for a new brand that never ran ads before? Should I start with awareness/traffic for first week?

[@DaraDenney]

I would not, it won’t lead to sales. Use conversion/sales campaigns if you want sales.

[@dimanikitin8278]

Hi, thanks for the valuable info! I have a question though. How do you determine a winner among ad variants within one ad set, if the AB testing takes place on the ad set level? Since you AB test two or more different ad sets, ads in each ad set are shown to a separate part of your audience. But the ads within on ad set will be shown to the same users, and the results may not be objective. Or am I missing something?

[@mitchandrew3249]

I was thinking exactly this as well. Does anyone have an answer/perspective?

[@GCCAds123]

Amazing content, i wish the soud were much better. I had a hard time focusing 100%

[@DaraDenney]

Working on it!!

[@larisadigital]

Is broad targeting but actually I would say is 'detailed targeting' audience as your creative and copy speaks to a specific audience?

[@user-gi5qp3mw8z]

Hey Dara I found your channel 2 days ago and find it really helpful. I am interested in buying your course, but first i want to check will I get all updates for free if I chose 3 payments option?

[@damiena.avalos9379]

Do some ad creatives for hotels or resorts please

[@AnabellaLamarche]

Why not use facebook A/B testing function?

[@fractalarbitrage]

Im a tiktok media buyer, just curious if you cover that at all or snapchat or mainly focus on the meta channel, excellent content thanks

[@franziskosanchezdelao703]

need that Dara Denney course asap!

[@stegramarketing]

What about Lead ads ? For small companies ? Is 50€ also the minimum or less ?

[@coapa_760]

wih advantage. how many ads can i have in an adset. should i run 2 adsets even if its the same targeting

[@kkhdelivery6208]

Dara is my fb queen

[@anetakostic]

Dara, for retargeting campaign do you also recommend individual ad sets for each creative or not?

[@kylechristiansuarez579]

I really like your shoutout to Charley T HAHA u know he's against that hahha. But both of your strategies guys are really working for me :))

[@DaraDenney]

More than one way CAN work.

[@kylechristiansuarez579]

​@@DaraDenney Hundred % agree. So what I do is I use all of your strategies. You Dara, Charley & Alex and etc.

[@vincenthuygens-chipper]

Do you rather use 3-5 creative variants or a Dynamic creative? Would love to know cuz different people use DCT and others use 3-5creatives in an adset.

[@DaraDenney]

I don't use DCT!

[@vincenthuygens-chipper]

@@DaraDenney never? What's your take on it? Less control or?

[@kristoforuric8712]

i have e come store , can i test ad creative like this for different products in one campaign, and then duplicate winers in adv+? ps. amazing work content . thank u!!!

[@andipinkuni]

Help! Only one out of 3 of my creatives have impressions but Facebook says all 3 creatives are active? Is something wrong ??

[@igordeoliveirasa6674]

Dara, I enjoy you style of splitting tests into multiple ABO adsets. But I would like to know if you also receive that warning about "Fragmented Audience" in your account. I always receive this warning and I would like to know if I just have to ignore and remain hopeful.. Thanks!

[@everyoneisonsteroids2720]

Brought is more scalable than advantage plus audience’s keeping profitability in mind?

[@DaraDenney]

Impossible to say, I imagine it will be different for each account.

[@everyoneisonsteroids2720]

@@DaraDenney Thank you for replying🙏

[@tonysachin9574]

Hi Dara, how can we scale the creatives after we find the winning creative? Can I use USC to scale up the campaigns?

[@DaraDenney]

I would scale them up in their ad set AND add them to ASC

[@user-bc1pm8yu5b]

Do you separate products into their own campaigns?