How I Plan, Organize, & Create My Marketing Plan Content [Blog, Instagram + YouTube!]

[@a.barrington9123]

Sorry but I had to go back and rewatch that puppy on the treadmill A FEW TIMES. Love it!

[@AshlynWrites]

lol always here for the dog GIFs

[@csicorporation]

I, Carol, was scrolling KZbin last night for a website promotion strategies to see what's out there and Boom! Your other video popped up. I watched and then binges on ALL your goodness. You had me at "pray for . . ." YOU are truly a Godsend because YOU are totally awesome. I love your videos, the total cuteness in your accent and how you lay it all out. It made me rethink a couple things and refine others. Thank you for being you!

[@AshlynWrites]

Carol! What a precious note to read. Please know I'm always down to answer questions over here-I get to them as fast as I can! Thank you for your kind words, sister. :) Our God is GOOD!

[@csicorporation]

@@AshlynWrites thank you for your reply. Keep doing and being your awesome self 👏

[@rowanwoolsey3184]

I got so excited when you grabbed the camera to show us your LY's calendar. It was so spontaneous! I loved it!

[@AshlynWrites]

HA! You know, just making the best of the ~office decor~ that's been laying on my floor for 2 weeks now. ;)

[@rowanwoolsey3184]

@@AshlynWrites hahahaha! Yes. That's moving life for sure. :)

[@mrmaurice8951]

Have a merry Christmas Ashlyn, and I wish you all the best for 2021! 🚀

[@AshlynWrites]

Thank you so much buddy! Wishing all the best to you, too! :)

[@mrmaurice8951]

Great video Ashlyn, failing to plan, is planning to fail! I'm ready for 2021 :)

[@AshlynWrites]

Definitely one of the most truthful adages about planning. :) You and me both!

[@laurarensing2051]

Thank you so much for sharing! This is perfect timing!

[@AshlynWrites]

You’re so welcome, Laura! Enjoy the last few weeks of the year as you plan ... hopefully with a warm beverage nearby ☕️:)

[@CaraBrandonCreations]

Great video :) I have a question, I have an Etsy shop /website and I create new items monthly. Do you have a recommendation for using your strategy on a monthly basis? I am so overwhelmed With creating new items for my shop/site, writing blog content, email content , KZbin videos, running my FB group, creating social marketing posts, scheduling , etc etc. I'm not sure how to get ahead of the curve 😳😳😳

[@katiesinclairart]

Oh my goodness these strategies and tips are GOLD. I consider myself a pretty organized and strategic person but WOW these tips are so so good! I'll be implementing these to plan my 2021 :)

[@AshlynWrites]

Oh Katie, I appreciate that! I'm like you ... I'm pretty type A/organized but when I learn new tricks about planning I get so excited baha

[@TrischanaDavies]

Hey Ashlyn!!!!! You "SMASH" everything you touch and your techniques, courses, and products constantly save me and my biz...SO THANK YOU SO VERY MUCH. You are a true blessing to my "country girl heart"! After PTL, I have my wall calendar and I've been planning, and I feel like you've provided me with access to that spreadsheet derivative, but I can't seem to find it...am I making this up (the spreadsheet access part...lol)?

[@AshlynWrites]

Trischana! Welp, you just made my day ... just really really thankful for your kind words! I would loooove to help you with the spreadsheet! Can you email Rach on my team ([e-mail]) and we can make sure to get this over to you! Cheering you on!

[@greenhousestudio]

champagne campaign! 🍾

[@AshlynWrites]

Could have also called it “sparkling white grape juice campaign” for the current stage I’m in 🤰🏼 but it works!

[@greenhousestudio]

@@AshlynWrites Children test us before they're even on the outside! 💜😉

[@andreanyberg7428]

Love it! Makes sense and sounds like a fantastic plan.

[@AshlynWrites]

Andrea! I'm glad this was helpful to you ... let me know if you have any questions!! :)

[@foreverpawsitivek9academy114]

I am loving the spreadsheet idea...do you have a template of it to help a disorganized soul get rolling and stay on track?

[@AshlynWrites]

Omg, buddy, I have SO been there. Ok, I think I have something that will help-if you look under step 4 in this post (ashlynwrites.com/marketing-plan-and-editorial-calendar/) you will find the spreadsheet with a quick walk through of how it set it up for yourself! Let me know if this helps! :)

[@EmmaCOW93]

I'm struggling with understanding the concept of launching my one-on-one services when they are actually always available for booking. So how do you add in the urgency or time limit factor? Do you have any videos on this general topic?

[@AshlynWrites]

Love this EJ. Yes ... here's a video I did on it: kzbin.info/www/bejne/i6SsnIKpeNWKjbs But essentially, you DO need to add urgency and scarcity. The good news? You have innate, built-in urgency AND time limit. You, my friend, are not a robot or do not have infinite time. You have-by nature of being a service provider-a cap on the # of clients you can take on. Talk that up: you can only take X clients a quarter. You should also be raising your prices every year (some people say a couple of times a year), so boom, there's another element of urgency. I'd build mini-pressure launches where you can-work to fill a quarter (or as much as you can), then service them. Do another campaign, service them. You can always have that application funnel up, but run pressurized launches around it. You can play around with adding bonuses during those campaigns, too. Does that help?

[@EmmaCOW93]

@@AshlynWrites It ABSOLUTELY helps. Thank you so much Ashlyn :)

[@emilydowell2500]

Ordering that calendar. Thanks Ashlyn! Inspired to make some kick butt 2021 goals!

[@AshlynWrites]

Emily! Yesss... you got this sister! Let me know when you have it filled out :)

[@wendy-fitfabwebsites795]

Folder duplicating tip for you. If you sync your Google drive (or a few folders) to your computer, you can copy/paste the folder and it will have all your files and structures... Even Google docs and sheets. Then because it's synced it will be uploaded to your drive in moments (depending on the speed of your internet).

[@AshlynWrites]

Thank you, Wendy! I ~loooove~ using Google drive, i'm glad you do too!

[@wendy-fitfabwebsites795]

I've been a happy Google girl since i got my invitation for a Gmail account back in 2005. I eagerly try their new products so drive has been in my Arsenal for many, many years.

[@moyewaller5404]

This was such a fun and informative video! I'm working on my marketing strategy for the year and I got hung up. I run a product based business and until this year, I've pretty much had very little presence on any social media platform. I launched a website to sort of show the behind the scenes of my business and how I manage a household and a business while homeschooling my kiddos. I didn't create the website with the intent to sell my products on it (although I may mention from time to time), but really to create a community for moms with a similar lifestyle. I love the idea of 4 campaigns a year, but can't figure out what I would be "launching." I would love your thoughts. Also, fellow Alabama girl here! 😊 We're Bama fans, but my besties all happen to be Auburn fans, so that's fun! 🤪 Thanks for adding so much value to your community. ❤

[@AshlynWrites]

Thanks so much for your comment, buddy! :) Without knowing much about your product, I would say that you would push some sort of discount/sale/package as your launch campaigns. I hope that helps! Go tigers! :)

[@moyewaller5404]

@@AshlynWrites Thanks so much! I have an online retail shop where I sale mostly women's clothing and shoes. I could definitely push big quarterly sales! Thanks for getting my wheels turning! And, congratulations on baby #2! Take care!

[@a.barrington9123]

Okay, so as I'm looking at this, I'm wondering how you work in client work (if you still do that?) My BIGGEST struggle with content planning is how schedule it in around my mountains of client work.

[@AshlynWrites]

YES-we do still do that ... although it's not just me anymore, it's a little "boutique agency" of copywriters. Personally, my brain can.not.handle 1) AW content creation and 2) client work on the same day. I've tried, I can't do it. My brain works better if I stay on ONE or the other. I give 1 day, sometimes 1.5 days out of the week FULLY to client work. I give about 2 days each week FULLY to AW content creation. Have you ever watched my video on day batching and theme days?

[@a.barrington9123]

@@AshlynWrites You know, come to think of it-I vaguely remember that video. I need to rewatch! My brain is the same, so hard to jump from one task to another. I like the phrasing "boutique agency!"

[@lesliecaroline3108]

Can a launch campaign be adapted for service providers that are local businesses? I like your system/strategy. So I am trying to figure out how I could apply this for my clients....maybe if we could launch a “deal/giveaway”. The only thing is that I heard we have to be very careful doing giveaways on Facebook....Sorry. Sort of thinking out loud here.

[@AshlynWrites]

Leslie! Great question! :) I think that this system can work for any creatives small business, so yes, I think it would work for you! I think a deal or discount is a great idea. I hope this helps! :)

[@yensounta6501]

What's the name of the person who introduced you to this system? Sunny Linerdoozee? I couldn't catch it. Thanks!

[@AshlynWrites]

Yensoun! Oh boy, I can talk a little bit fast sometimes! In this video I'm talking through my Quarterly Campaign Champagne system-you can find the blog post for this video here: wp.me/p8W2yM-1uo - maybe this will help, too! :)

[@yensounta6501]

@@AshlynWrites Thanks! I mean the name of the person you got the spreadsheet organization system from... It was a woman.. I couldn't catch it and it's not credited on the blogpost.

[@annawest5514]

@@yensounta6501 Sunny Lenarduzzi ✔

[@yensounta6501]

@@annawest5514 Thanks, Anna!

[@julieberry1683]

What if I have a service based IT company? No launches.

[@AshlynWrites]

I'm pro launching services. :) A launch is JUST a fancy word for marketing campaign, and even if your service is an evergreen, bread-and-butter offer, you still need to be creating messaging campaigns and having pressurized weeks spotted throughout the year where you're saying "hey attention everyone, I do this service, we have X spots next quarter, and that's it, here's how you get a spot." We have the agency side of my business mostly on a funnel , but when I had no products, I still created campaigns around my copywriting services to push and book out.

[@thecgroupstudio]

Great content. But I drink champagne everyday 🍸🥂

[@AshlynWrites]

Well, Kathryn, you must have great taste! ;)

[@Tanmayeeeee]

The links in resources are not working Please can you fix this bug?

[@86Tija]

👏

[@AshlynWrites]

Right back at ya, friend! 👏👏