How I: Write press releases to get international media coverage

My Plus One and Airspruce founder and media professional, Clare Freeman, outlines how to write a great press release, tools to reach journalists, and use media relationships to get startups international coverage in publications like how she was able to get featured in The New York Times magazine and Condé Nast Traveler.
How I: is a video series where entrepreneurs share their tips, hacks, and lessons learned.
Resources:
Learn about our programs at goo.gle/3QyCHym
airspruce.me
www.myplusone.net
Chapters:
0:00 - Intro
0:40 - Why write press releases?
1:16 - How to write a press release
1:32 - Step 1: Plan your message
3:14 - Step 2: Summarize your message
3:25 - Step 3: Provide more detail
6:06 - Step 4: Notes to editors
6:32 - Step 5: Distribute
7:48 - Tools to reach journalists
Subscribe to Google for Developers → goo.gle/developers"
How I: is a video series where entrepreneurs share their tips, hacks, and lessons learned. See full playlist at goo.gl/42KKTj or learn about our programs at g.co/launch.

[@super_coop9925]

Thank you, this is a very informative presentation. I'm just finishing a book on this topic and your expertise has thoroughly helped.

[@maritimesentrymaritimesent5801]

Great Job, very meticulous in description and much appreciated.

[@SharlaSellsStl]

Good stuff! I watched it twice. Thanks for sharing your information and experience.

[@ourevergreenhome]

Very useful, practical and helpful. Thank you very much for sharing!

[@beyondfit2366]

Amazing info with great format! Love it :)

[@rchm7294]

Very helpful information, thank you very much!

[@lesliemoran4412]

This is the suitable weblog for anyone who wants to find out about this topic. You realize so much its almost exhausting to argue with you (not that I truly would wantHaHa). You positively put a new spin on a subject thats been written about for years. Great stuff, just nice!

[@storytimewithl.b.hamilton5151]

Thank you so much! It was very helpful!

[@DavidCashProductions]

This was extremely helpful! Thank You!

[@NormYip]

Thank you Clare for this very informative video.

[@TheSaurav384]

Very helpful. Thank you Claire.

[@ErnieHernandezdesigner]

I will try these tips. Thanks Claire

[@pamelaorock3444]

God bless u. Very helpful information

[@shaynasmiley]

Thanks for all the great info!

[@damilolaoladehin3070]

Helpful tips. Thank you.

[@jozos247]

Thankyou so much, very helpful

[@joelschueler2852]

Thank you Ms Freeman

[@RinnoNovalRN]

I'm looking for press release tutorial for music artist. but it's ok it's sort of helping

[@ReformationsGlassArt]

Thank you for this

[@edjanenicole3264]

This was helpful. Thank you

[@ChristianGUlloa-xi4uh]

Where can I get a copy of this example document?

[@jamess5542]

What platform would you suggest would be the best platform to submit a press release to?

[@nublex]

thank you very much.

[@cliffordrogers2734]

Just what I was looking for

[@lonnie3rdfinch869]

>> thank you traversal editior how to write press release& launch start time date .

[@voxlabnet]

Skip to 1:56 for the content to start

[@ReformationsGlassArt]

what's everyone's favourite press release platform ?

[@marierezacova900]

But then I, I turned up the radio And hear a bunch of... that's got no soul All pop and hip-hop but no damn rock n roll THANK YOU, Kid Rock. This is so true, and so sad. I believe it's partly because indiepop is considered (mislabeled) rock today (i.e. 21 Pilots and Lorde)

[@syedtube5583]

I am 😊 can brother get it done 😊 power gods I am 😊 make sure so all you can get you started with brother get it done 😊

[@syedtube5583]

Google account myself my account google account myself and others who are you doing 😊 recommended for one I am 😊

[@syedtube5583]

Every time come true thanks again 😊 brother can all time favorite saw you my number and account information collected brother can catching feelings fair use laws because not hack my account 😊 😊 😊 😊 😊 😊 😊 😊 😊😃

[@bagpussmacfarlan9008]

The life of a startup....both the links to her sites have gone :( Better luck next time...

[@hassan123456killa]

myplusone.com I think she has developed some vibrating toys.