How Japanese Pronounce Japanese Car Brands // Nissan, Datsun, Toyota, etc.

How Japanese pronounce Japanese car brands. Have you ever wondered how to pronounce Japanese car brands? In the last vide I shared Japanese brands you pronounce wrong, and you seemed to enjoyed. So this time I'm sharing 10 Japanese car brands you pronounce wrong, with showing you more pitch accent.
Did you know how to pronounce Toyota in Japanese?
Similar videos:
10 Japanese Brands You Pronounce Wrong!
• 10 Japanese Brands You...
15 Japanese Words You Use Everyday
• 15 Japanese Words You ...
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[@AsagisLifeNoBSJapan]

What's up Asaginators! Do you remember Momo from Post Pet? 🐻 My Instagram: asagine Twitter: asagine_T

[@spinnymathingy3149]

One question please, why do Japanese car brands seem to always badge and name their cars in English characters instead of Japanese characters ?

[@nobbyt9150]

@@spinnymathingy3149 To sell products for abroad,so need to be recognized for more people. 海外用の製品は、より多くの人に認知してもらう必要が有りますので。

[@spinnymathingy3149]

@@nobbyt9150 yes that’s understandable, cars exported could have English or other names (i remember cars made here in Australia had many different names when they were exported) What I’m wondering about is why for the enormous local Japanese car market that the millions of cars don’t have Japanese characters for names ? As the Japanese people seem to have a lot of pride for their culture ?

[@nobbyt9150]

@@spinnymathingy3149 For Japanese people,English characters are cool ,longing for. Even domestic market,almost car products are named and lettered in English. So it's very rare having Japanese name. Toyota is 豊田,Nissan is 日産,Honda is 本田 .If these Japanese characters badge are fixed on a car bonnet,it's not natural for Japanese people. But we Japanese have pride about Kanji,hiragana and kataka. There are many trains only you can see in Japan…ひかり、のぞみ、こだま、やまびこ 、あずさand more. I know two motor cycle nameed 隼(Hayabusa),刀( Katana) lettered on it's body.

[@spinnymathingy3149]

@@nobbyt9150 thanks for that explanation, I’ve always wondered about it, I’m in Australia, here we have a lot of used sports cars imported from Japan (ones that were not sold new here , personally I’ve imported a Mazda RX7, and it always puzzled me that all writing, badging ect was all English) Any how, have a great day 👍👍🇦🇺🇦🇺

[@kd2239]

1:22 HONDA 2:14 NISSAN 3:07 DATSUN 3:59 TOYOTA 4:51 LEXUS 6:02 SUBARU 6:34 MITSUBISHI 7:21 MAZDA 8:22 DAIHATSU 9:12 YAMAHA

[@AshikJonathan]

You good sir have a great day sir.

[@carpediem7654]

Not all heros wear capes.

[@supersabrosinho]

Rambling is rampant on KZbin. Could've been a 20 secs video instead of 10 mins. You da man! Thanks

[@lucienl9465]

add a "Slow" in front of each brand. then you are then correct

[@turtlepeak6130]

legend

[@SwapPartLLC]

I love how it wasn't just a video telling us the correct pronunciations, but also a history lesson. 😍

[@iviav0072]

It might be correct Japanese pronunciation, but it's not correct English pronunciation.

[@anniewilkes6011]

Point is we say it wrong

[@iviav0072]

@@anniewilkes6011 no, the point is words have several pronunciations... The original language is the original pronunciation.. But even that changes, and then every other language that translated it. The way we pronounce it is the English translation, there's also a spanish one, a German one, and so on. The point of words is to share messages, not to see who pronounces what the best.

[@arushkumar262]

Simp

[@RedStallion2000]

@@iviav0072 Actually, if you don't want to be an arrogant tool, you'd try to pronounce the words the Japanese way after you learn the proper pronunciation.

[@sopadesopita]

thank you for also providing history!! very helpful and helps me remember !

[@r53caspar]

This is wonderful! Well informed and great presentation!

[@michaelcaine8311]

Lovely to hear a Japanese native teach the correct pronunciation. The origin stories were a treat too. Thanks

[@jonesy4588]

any way you pronounce it , it stills comes up crap

[@ElroyMcDuff]

@@jonesy4588 Compared to what?

[@Vickzq]

I just realized how swiss (old german) is perfect for pronounciation... except _datsun_ which would need to be written _datto-san_ to say it that way 😂

[@yuriysymko4932]

@@jonesy4588 compared to Germans yeah they're crap but compared to American they're like Bentleys

[@guymansonjr4780]

Plus, she's lovely.

[@timduvall4910]

Thank you. My father spoke fluent Japanese as he was a Canadian raised in Japan. He pronounced the names as you do. However, many companies in the USA said he was wrong in his pronunciation. I always knew he was correct.

[@jeremyemilio9378]

Racism

[@shawnm5692]

@@jeremyemilio9378 no

[@berniesutton7277]

@@jeremyemilio9378 what??? Go back to the dictionary and properly learn the meaning of racism

[@cvpiguy]

@@jeremyemilio9378 what???😂😂😂

[@li_tsz_fung]

@Haxkarl Just speak Japanese to them　違う！日本語わかる？これはニッサンだ、ニイサンではない

[@araalbertbb]

Thank you Asagi, your video was very informative 🙏

[@veritassyfer1185]

This was very informative. I had no idea I was pronouncing the names wrong. Appreciate the history behind these companies too.

[@pilotlars]

Very interesting! The German pronunciations are much closer to your native ones. It helps that both japanese and German have harsh abrupt consonants and short clipped vowels. "Mazda" is "Mahts-da" for instance.

[@t1h3b3]

Waren auch meine Gedanken ;)

[@hadifelani]

Same for Indonesian language 😁 We pronounce consonants as it is written unlike English.

[@matorix003]

Ein Laich, ein Teich, ein Kommentarbereich

[@bidartbauer8581]

Only english speaking people pronounce everything bad, im spanish native speaker and the pronunciations are almost the same too

[@teeKeri]

I wanted to hear Suzuki and Kawasaki too ♥

[@H-M-78]

Yes, please

[@jpsholland]

And Ikegami, (professional cameras)

[@jimbokern2033]

Yeah that would be cool

[@H-M-78]

I want to hear -"ninja" too (with aggressive voice)

[@elimalinsky7069]

Also Isuzu and Hino.

[@BhaaskarDesai]

l'am always keen on learning the exact pronunciation for different words in different languages. This is primarily because every word has a meaning because of which it was named to something or someone in the first place. There are many languages where if a certain word is pronounced incorrectly, its meaning changes altogetherly. Thank you for this wonderful information Asagi. :))

[@RivasMusic7]

That’s so true, thanks for the video very informative 👍

[@yeroun1974]

“Datsun saves!” was the catchphrase they were sold by in 1974 in the US during the first oil crisis. It was a big hit. It was a Smart marketing move to replace the word “Jesus” with “Datsun” and present the car as “the savior” for the crisis.

[@Bert_de_Wit]

Asagi is REALLY nice to listen to. Beautiful English, so easy to understand her. And she seems like such a nice person too!

[@albertsmith99]

simpin'

[@SoberCake]

@@albertsmith99not a bad thing

[@Adrian_Nel]

@Bert de Wit, totally, huh?!? By the way, are you American, of Dutch decent?

[@DMan-it5tq]

Lol what a simp

[@Bert_de_Wit]

@@Adrian_Nel HI friend. I'm Dutch, as in, Amsterdam Netherlands.

[@jdiango]

Very informative. Great video Asagi

[@yamatha1474]

Thanks for the video. I enjoyed the history and you are very good at keeping it interesting

[@jesusallerdiez]

As an Spanish I feel amazed how similar we pronounce it compared to the original

[@speedbully_84]

Yes, same here. Maybe 1 or 2 that had small variations, but most was much closer to the origin than the english version. And I live in Scandinavia btw.

[@sergeyromashkin7876]

Russians here too. 🤔

[@vinikampferherzbarros27]

I'm a Brazilian Portuguese speaker and the pronounce is the same too.

[@justinfufun5483]

And Ireland, much closer than the American translations given

[@speedbully_84]

Sounds like USA is the odd one out 😛

[@PastaCouch]

Nice hair Asagi

[@philproffitt8363]

Yes...just like MISA from Band-Maid. Sultry/Kawaii.

[@user-ws3sl9xi7y]

Nice elbow

[@hillarysudeikis2264]

Repent from sin and turn to Lord Jesus Christ everyone time IS RUNNING OUT, soon the triple six beast mark will be implemented and many will take it and disqualify themselves from going to Heaven, if anyone takes the mark and the ‘medicine’ they are forcing on anyone they will go to the lake of fire, don’t take them, be very very very careful!💜❤️✝️

[@telsonmandizadza2488]

Wow that was educational thanks Asagi for this great work

[@danlarkin]

Very interesting and informative, thank you!

[@francescocupelli1280]

I have to confess I watch these videos only to enjoy Asagi’s stunning kindness. I thing I would keep listening to her even if she spoke Japanese all the time, without understanding a single word

[@chrisreed3572]

Me too…yea her ‘kindness’ holy cow is she kind

[@Jinsun202]

@@chrisreed3572 LOL

[@kabysummit5801]

The whole video is about pointing out the differences in pronunciation without any understanding as to why. When in Japan, speak as the locals do. When in the US, do the same

[@ilpoheikkila4773]

WOW! That Japanese way to say those brands sounds almost always like the way we say them in Finnish here in Finland! I didn’t know that before.

[@jjborenfff]

You haven't heard of Katosiko Takakumi?

[@adamjohannesen8215]

Loved your explanation. And the background music

[@CarCultureThailand]

Good in depth Explanation! really useful indeed.

[@lanedj801]

Language lessons are always fun. Glad to see you researched these and gave the history of its name.

[@liquidsatan666]

One thing I've noticed as a car enthusiast and host of a ridiculously small automotive review channel: people from North America tend to pronounce Nissan as (nii-san) which is older brother in Japanese. However, I've noticed that British and most Commonwealth nations tend to pronounce it (nissin, with short "i"s). This cracks me up, as, at least in New Jersey, Nissin is a company that makes instant ramen!🤣🤣🤣

[@AKRex]

“How about some insta-ramen with your car?” ☝🏼😂

[@hillarysudeikis2264]

Repent from sin and turn to Lord Jesus Christ everyone time IS RUNNING OUT, soon the triple six beast mark will be implemented and many will take it and disqualify themselves from going to Heaven, if anyone takes the mark and the ‘medicine’ they are forcing on anyone they will go to the lake of fire, don’t take them, be very very very careful!💜❤️✝️

[@tren133]

British/Commonwealth people also pronounce Hyundai as "Hi - Yun - Die" for some reason. Americans usually pronounce it "Hon Day", so kind of similar to how we pronounce Honda. I once asked a Korean guy how they pronounce Hyundai, and the way he said it was essentially "Hon Day", same as the US pronounciation.

[@gustavobrtt]

In Brazil we say Nissan as said in video.

[@KaitouKaiju]

Nissin is the Japanese company that invented instant ramen

[@subhashappana1019]

Arigatou Asagi-san, this was a very useful short video. Thank you again.

[@antwoinemarshall4955]

Very interesting and informative. Thank you.

[@aefvindicator]

As an Australian, I found your pronunciations very familiar for the most part. I think the only differences where the inflections at the end. It is amazing how critical these seem to be in Japanese. For daily Aussie speaking, the final syllable in most words is optional, if not interchangeable. 😆

[@nikkirazelli3250]

UK English sounds pretty close to most. Seems mostly US English that are further away

[@cherepaha3]

Australia is only for those who inject themselves

[@helljester8097]

Same here, I grew up in Singapore and my second language is French. These prononciations sounds more familiar than the American ones.

[@kaitanaka3468]

What about eyezuzu (Isuzu)?

[@MatrixRage]

I agree, To my (American) ears, her pronunciation for at least half sound almost identical, but I agree that to a Japanese native, we lack the distinct separation and sharp inflection, which does seem to be critical to their language.

[@tymtrppr3]

Okay this is ridiculously informative. Feel like I just got a history lesson and learned some native japanese at the same time. Very cool

[@robijakus6860]

you english is very beautiful btw still having that very rich and tasteful japanese accent but also finding the balance to be perfectly understandable and clear. truly wonderous

[@arkotk]

Don't know how I came to this channel, but it's an absolute joy to watch and listen to this young woman. ♥️

[@1969Risky]

Hi Asagi, In Australia a slang nickname for a Datsun car is "Datto". Even when in the early 1980's, the name changed to Nissan, we still called them Datto's. Very enjoyable & informative video.

[@threesomemonkey8780]

🤣🤣🤣 as an old man I can confirm that fact. Maaate 👏🏽👏🏽👏🏽🤙🏽🍻🇦🇺

[@alanharrison573]

Never heard of Datto. I'm Australian.

[@jsquared1013]

@@alanharrison573 I've heard of Aussies calling Datsuns "Dattos" and I'm from the US

[@1969Risky]

@@alanharrison573 You have to be kidding or have never owned one!

[@JJSmith1100]

Sounds right Australians are very lazy at speaking and shortening every word they can. Like calling a petrol/gas station a "servo" if I am right, and what's that you call a liquor store again? Just teasing, just stuff I heard from other KZbin channels.

[@lesalmin]

I'm happy to learn that here in Finland we pronounce most of those names quite correctly. We only seem to have bigger problems with Datsun and Mazda and minor ones with Daihatsu.

[@Mario-ur8ti]

Actually same here in Nigeria. I think the Americans are mutilating everything :)

[@michaeldahla7118]

In sweden its only Mazda that we pronounce "incorrectly"

[@InvincibleAkuma]

Datsun in katakana is ダットサン, Japanese people pronounce “to” out when they see a T in a word.

[@Mario-ur8ti]

@@rowanscott915 which is ?

[@allanmacbadger5692]

Datu-san

[@Wonderpalm1979]

Love your clear, careful and charming presentation style

[@paulfisher9527]

Thanks for the great lesson! I will share some of these

[@11211lcb]

Thank you. However to be clear, we Americans procounce these names differently because the importers of these brands taught how how they want us to pronounce the names.

[@billbrasky1288]

Exactly. The companies decide how they want us to pronounce it. If we always hear it a certain way in their advertisements, that’s how we’ll pronounce it. Nissan markets themselves as “NEE-sahn” in the U.S. so that’s how we say it. Same applies for Honda and the rest.

[@redeye--2753]

Coming from a german speaking part of Switzerland I was surprised how close we pronounce Japanese brands to the original one. In the same time I recognized how many Japanese brands are so popular here in Switzerland, not only cars. I for myself have two digital cameras, one is from Fuji and the other one from Nikon. Two analog cameras from Pentax and Canon. My TV is from Sony as well as my Hi-Fi set 😊

[@xdeekay8850]

Ich bin mir sicher das trifft auf Datsun nicht zu

[@matthiasmartin1975]

Same here. I think it has something to do with the fact that we Swiss tend to pronounce words on the first sillable.

[@danielhoffmann67]

In my opinion here in northern Germany we also pronounce most of these japanese brands relativley close to their original. So it's not so much a topic of Switzerland but more of the german language in general. By the way: Japanese brands are very popular not only in Switzerland but in the whole world.

[@skayofox]

@@xdeekay8850 Jup, Datsun war wirklich unerwartet, aber alle anderen sind erstaunlich nah dran. Ist auch mir aufgefallen :D

[@micktaylorwolfcreekmechanical]

@@danielhoffmann67 Japanese and German cars from the 80s and 90s were made to last forever brilliant engineering now cars are made to replace every 5yrs, I also have a Mercedes-Benz 220 from 1964 that will live forever and a 1990 Toyota Landcruiser that will live forever, its a shame to look at what were some car company's that made cars to last a life time to what they have become now. BMW and Mercedes are unreliable and over priced now for what they are and a new Toyota Landcruiser costs more than a Mercedes or BMW

[@BuckingBronco]

Very interesting content! Thanks for sharing this. I love the language.

[@catchthewave2172]

thank you, your videos are very relaxing

[@reaperpatriot]

Love the video,Asagi. Keep it up with these awesome videos. Love the history of this Japanese brands too. Also looking amazing too.

[@AsagisLifeNoBSJapan]

Hi Reaper. Glad you enjoyed!

[@lefteris426]

I'm greek and greek is my native language so watching this video I was very surprised at how close our pronunciation of car brands is, being a huge car enthusiast this makes me a little proud😂

[@a124kun]

Same here! I'm from Belarus, and I've always noticed how we are coming closer to original brand name than English speakers. Not only with these Japanese brands, also with Volkswagen, Škoda and BMW all pronounced as "intended". It's kinda funny but also somewhat reassuring 😄

[@Hoggaforfan]

Same in Sweden

[@loadcorruption1680]

Same with french weirdly, we have pronunciations a lot closer to japanese than english.

[@MietoK]

Yeah, same in Finland.

[@TheHighborn]

same as a Hungarian. I hear mostly Americans pronounce it weirdly

[@leletipiham8156]

Yes, some names become general and universal for the whole world. The words and pronunciations are changed from tradition style to international style, so everybody can say it easier.

[@gundamt437]

That's basically ignorance. Changing it to make it sound so that everyone will understand, is very odd. It's like changing "lion" to say "Leon"...the animal doesn't change, but saying it correctly is also good. Japanese named their cars, some of them are in fact peoples names as in the video, imagine someone changed your name from how it sounds, just to make it "easier", when all they can do is just learn the correct pronunciation.

[@leletipiham8156]

@@gundamt437 me too don't want to incorrectly but happens sorry for inconvenience

[@debussy69]

Delightful and informative

[@patrickomeagher9868]

Great video. I'm a car lover and I lived in Japan for 14 years, 12 in Nara and 2 in Osaka. Japan makes some of the world's best cars. There is all sorts of media dedicated to JDM (Japanese Domestic Market) cars and a lot of clubs full of people devoted to them. I've owned 3 Hondas, including my current daily driver, and most of my extended family drive Toyotas and Subarus. I remember seeing a lot of car models in Japan that are not exported to the US and being frustrated that I didn't have a Japanese driver's license. This video reminded me of my friends in Japan correcting my pronunciation and explaining the brand names to me. Thank you for the nostalgia. 😀

[@Lewis-4]

We aren’t mispronouncing anything. These companies pronounce their own name differently in different countries in their very own marketing. That’s the issue; these companies can’t even decide how they want their own names pronounced.

[@BlueZirnitra]

It's not that they cant decide, it's that its ridiculous to expect (and care about) people knowing the precise pronunciation of hundreds of different languages that you may not even be aware a company hails from. Japanese don't pronounce foreign company names correctly either, no one is expected to. Like, OK, we know how to pronounce these words the way a Japanese person does, but apart from the fact that they're not real Japanese words anyway, do we now move on to learning how to pronounce Greek companies, Egyptian companies, Thai companies, Korean companies, Hungarian etc...as well? No way, no one switches between a huge array of accents to suit each different word and its origins. Hence this lady probably pronounces McDonalds as "Makodoranudsu" like most JP people do, while soapboxing about pronunciation.

[@TheRspct2all]

This was great! Thank you

[@cogentdynamics]

Wonderful video. You are great and I appreciate the lessons.

[@IQof3.0]

Not only is she beautiful, she has an awesome accent.

[@szpflyer4367]

Even with two-plus decades of living in Japan, I learned a lot from Asagi's presentation. Hatsudouki = engine? Wow, I didn't know that one! And more. Thank you, Asagiさん, for making this video. I know you worked hard on this production. In future episodes, may I suggest proofreading your copy for typos, such as appeared here at 5:46 (author not auther) and at 6:44 (family not fammily). Although these kind of mistakes do not diminish the usefulness of the information you provide, eliminating such typos would enhance the brand you are building. がんばってください！

[@zakari_rai]

First time viewer here, I was caught off guard by that intro 😆 Subscribed!

[@thomasschmitz3765]

How more japanese can a video can get when the first bit you hear is an apology should anyone feel offended. And how positive and even funny you come acroos. Wonderful! :-) This is an absolutely amazing video, as you not just explain how to pronounce japanese car brands but why it's pronounced this way. An extra bonus for this fancy stuff that appears here and there, such as shaking the video or let these cute little bits and pieces appear. Please, please, please keep up with it 🙂

[@Mullikia]

Yup...I would have been like, "oh, you're offended,?" "you'll get over it."

[@cjoe840106]

Thank you for this video. I love Japanese language. Funny that the Hungarian pronunciationis actually very close to yours. I never had a Lexus, but when I purchased my first car, a Honda, they had a little ceremony. Well, no pretty ladies or champagne but there was that huge ribbon on it and they took a picture of me :) I don’t know if other Honda dealers do that too, but it was nice.

[@washitokusei6801]

I'd imagine anyone whose first language is anything other than English has no trouble with Japanese pronunciation. As a Finnish speaker Japanese and especially the Polynesian languages like Hawai'ian or Maori are easy for me to pronounce.

[@user-vm5ud4xw6n]

Thank you for sharing the correct pronunciation of these names. If I ever make it to Japan (not likely since I can’t handle being cooped up in a flying tin can 35,000 miles in the air) I promise I will start learning Japanese before I go. Your voice is so musical and pretty you could easily record yourself reading children’s books. I would listen to them!

[@s-c..]

The flying tin cans are better than the rolling tin cans : ) If you can address your fear of flying first you can reward yourself with a trip to Japan! If you just learn a bit of Japanese you’ll still be too afraid to go. And you don’t *need to speak Japanese to be blown away by the country and its people! Best of luck ❤

[@briseboy]

@@s-c.. Have no fear that he will invade Japan. Even if his flight BEGAN in Japan, should he fly around the world to it, he would overshoot it by 10,000 miles.landing in Europe or Africa. He has NO concept of early grade school geography or distance, and thus most likely lost when out of sight of his home. Tin is an element absent in vehicles except as a component of solder, so there is vanishingly little existing in automobiles OR airplanes. He appears to be practicing his "pickup" technique through commenting in youtube. Since he parrots what THOUSANDS of others do in comments, it is unlikely any female possessing a brain would fall for his flirtations. However, some invertebrates Do have brains, several whose neural tissue merely surrounds the mouth. You may be observing one of these commenting, seeking to reproduce with anything they sensed moving.

[@tarickabouldahab4938]

Excellent presentation informative after years of not kowning true value of names .

[@commonisekaihero4745]

This was a great video and I was surprised to find out that here in Australia (and the UK) many of these pronunciations where actually very close.

[@martinneumann7783]

While listening to you, I recognised that the “doitsko” German pronunciation is closer to nihongo than the English one. I drive a Citroën that is in fact a Toyota Aygo. Thanks Asagi, this was very interesting! 😊

[@Smokeyjoe90]

So my new year resolution is to try and be less ignorant so instead of mimicking her accent, I want to say what an enjoyable vid and your English is amazing..... thanks for sharing/uploading 👍

[@cyrusvincentbas2754]

Very nice video. Very informative. Thank you.

[@6St6Jimmy6]

As a Finnish it's always so funny how English speakers always use double vowels or consonants in places where there isn't any, but when there actually is then they somehow struggle to read it or add them out of nowhere. So can well relate to some of these moments of wondering how they say things. Like it's freaking written in the text how it's but they really like to add or remove something :D

[@jdjd1190]

What are you on about ??

[@bartofii]

I feel like this needs some explicit examples

[@mikehawk.]

As an English speaker I have no idea what any of those words mean

[@BriShep123]

@@bartofii like Nissan, english: Neeeeesaaahn.

[@BriShep123]

I think Scandinavians pronounce all of these correctly except Datsun.

[@Yorgos2007]

As an enthusiast of Mazda cars and owner of four Mazdas at the moment (a new 3, a Premacy, an MX5 NBFL and an 323 BF) I used to pronounce it Matsuda because I am grateful for Matsuda-san for having founded this company for me 🙂

[@c4n15lupu5]

The rust is also very grateful for Matsuda for being exist

[@Yorgos2007]

@@c4n15lupu5 Urban legend. My 37 years old 323 has no rust at all. You should take care of your car, rule no.1: keep it in a dry garage, and you will never know what rust is ;)

[@c4n15lupu5]

@Yorgos2007 im the scrapyard owner since 2015. I've cancelled over 2k cars. most rotten are unfortunately matsudas. that's my legend, my friend

[@Yorgos2007]

@@c4n15lupu5 None of them was kept in garage I guess :)

[@NegerKim]

@@Yorgos2007 Mazdas are rust buckets, there's no way around it. Look at the GG1, there's hardly any left on the roads anymore, it bet it'll be completely gone in less than 10 years.

[@jonskitch8082]

Thank you for sharing - Love you ♥️

[@HermanSteytler]

Thank you very. I found your explanation very interesting.

[@BennoWitter]

I really loved the history and explanations behind the company names.

[@asianconnection7701]

Lexus is made in JAPAN?

[@Bjervus]

Hi from Sweden! When I hear you pronounce the names in your Language. It's incredible how similar we pronounce it here in Sweden.

[@OjStudios]

Same thing for us Finns. American english mostly butchers foreign name pronounciation. Glad to get some recognition for our harder European pronounciation.

[@PlayWaves1]

@@OjStudios Brits butcher it just as much as Americans. Americans actually say Nissan correct (knee-sawn), Brits say it wrong (nih-sin).

[@Commandovah]

Honda @1:20 Nissan @2:12 Datsun @3:06 Toyota @3:58 Lexus @4:49 Subaru @6:00 Mitsubishi @6:32 Mazda @7:19 Daihatsu @8:20 Yamaha @9:10

[@twilightzone7219]

Beautifully presented. Well done. do more videos.

[@chrivo1975]

I am from Austria and I'd say the German language lends itself more to pronouncing the names more closely to the correct Japanese way...

[@bigbenhgy]

Hungarian too. Why would anyone say niisan for nissan? It has 2 s.

[@SansAziza]

@@bigbenhgy We have words like "colonel" and "bologna" that's why.....

[@ERTChimpanzee]

@@SansAziza Bologna is pronounced as Bolonja lol.

[@caleblane7619]

Germans Never Can be Wrong Can They 😄 🤣 😂 😆 😄 Jerks.

[@classifiedinformation6353]

Asagi, This was an interesting video.The Japanese laguage was enough to satisfy me, but the additional information about Japanese companies was a wonderful addition. Being an owner of a Honda, I will try to pronounce the name as a Japanese person would. I value your videos with Japanese laguage as the topic. They are educational and entertaining. John

[@markrobertson7299]

Dude, u trynna write a letter or what wit ur goddamn name at end....bruh come on...................Unless ur 50 years old or sum

[@powbobs]

@@markrobertson7299 Says the guy who writes ‘trynna’. LOL!!!

[@AKRex]

@@powbobs you cannot make this stuff up 😂

[@michaelrmurphy2734]

I think "Hun-da" is more like it.

[@aidarsays]

I prefer people who are polite and a little formal, but yes, John was unnecessary. But he means well, right

[@CloudStrifeCosplay]

i always love to make people notice, that italian language and japanese language have a lot in common when we talk about pronunciation. So its VERY easy for any italian to guess most of the japanese words right (if written in romaji) aside for the accent of course, and a couple more think like U and I not being said in some cases.

[@NVidiero]

Same for spanish speakers

[@Skeware]

I think it's very cool to listen to the original pronunciation of things. As a portuguese and english speaker, I think the differences are very minimal on many of these cases.

[@evor6s]

As an owner of a Subaru Impreza, and a lover of many and many other Japanese cars, I love learning how to pronounce the brand names properly. Though here in the UK I would probably be looked at like a numpty when I pronounce it as it is in Japanese. I have been trying to learn Japanese for the past 3 years too, and even little things like this i feel help me in remembering correct pronunciations when it comes to speaking

[@BlueZirnitra]

You would, just as a Japanese person would if they started to pronounce everything American or British in a forced accent, in their own country. She pronounces foreign (to her) brands wrong in this very video and even struggles to say the brands the "wrong way" because it is not natural to change the way you speak for each word. It's ludicrous to expect people to learn the origin of every brand and how natives say it, and anyone who did would look weird and be wasting a lot of time on being pedantic.

[@Aethid]

@@dzevadbayraktar322 The vowel in sit, kit, and kid is not the same as the Japanese "i" in Nikon...

[@philproffitt8363]

I remember when that plane full of old Nissan gearbox parts exploded in mid-air. Man...it was 'Raining Datsun Cogs'

[@user-ws3sl9xi7y]

Holy shit no way actually? When did it happen??

[@philproffitt8363]

@@user-ws3sl9xi7y 🤣

[@abonnieforclyde2802]

Pfffft! Man, I was just thinking it's been a long time since I blew Pepsi out my nose. Thanks! 🤣

[@norberttoth1324]

Here in Hungary we only have minor issues about pronouncing these nice japanese car names. Thank you for the explanations of the pronounciations and the historical background as well. :)

[@bedeviermedrano9803]

Thank you Asagi San for the correct pronunciation and the history lesson! You are very beautiful, educated and very talented! I learned a lot today! I myself owned three Toyota cars in the past, a Toyota Land Cruiser and a Toyota Corolla and a Toyota Camry! At present, I own a Toyota RAV4 and a Toyota Fortuner!

[@joeykoch5664]

The "Why so dramatic!?" After the "Yamahaaa" 🤣 was so funny. I am Dutch and in my specific dialect we are known for pronouncoing vowels really long, so we would probably sound like Yaaamaaahaaaaa to Japanese natives🤣👍

[@marmotamarmota1598]

i think the dramatic comes from the sound when the yamaha motrocycle pass you by.. its sound like this :"yyyamahaaaaa..." :D

[@vrfan]

I did the Mazda museum tour in 2018 in Hiroshima. Must have been aimed at us foreigners because the guide pronounced the name as "Mazda" not "Matsuda". :) Thanks for uploading these videos about common brand names.

[@_-MiamiVice-_]

My mother wanted a new car 15 years ago. She wanted a VW polo, i convinced her to get a mazda 3 series sport, in black. I cannot believe 15 years later it still looks pleasant to the eye, and is a joy to drive. Not to mention if you love the 80s or miami vice, the blue-orange dashboard lights will be an absolute joy to your eyes.

[@nasserkamya2721]

Hi, Japanese language sounds like Luganda language here in Uganda because we have names like NAKATO (a girl) and KATO (a boy), KYOTO which is a cooking stove. We also have kahonda village, I have noticed some of the last Japanese names sound and written more like in Luganda. I am very impressed with your lessons, thanks and keep us posted with more Japanese language.

[@cebuwulfkiba2495]

“Honda is a common last name” Well it’s a common car here in the US too 😂😂

[@ThatguyPurps]

No its not... 🤣 US has Acura 🤷‍♂️🤣🤪

[@cebuwulfkiba2495]

@@ThatguyPurps tf are you talking about

[@ThatguyPurps]

@@cebuwulfkiba2495 that the US don't have Honda driving around everywhere, they have Acura.

[@cebuwulfkiba2495]

@@ThatguyPurps you’re high. 29.1 Million Honda’s have been driven in the US.

[@ThatguyPurps]

@@cebuwulfkiba2495 of a population of over 300million... only ever having 30 million Honda's driven there hardly makes it "common"..... but besides that you clearly missed the whole Acura/Honda joke

[@Terrry3373]

Very informative❤

[@vickyburton2434]

Thank you for this video! I love your English.

[@TexasStrong-ez9jv]

You should hear how we pronounce some of them in Texas. I was taught that when Nissan 1st sent cars to the U.S. they called them Datsuns to protect they company name if they failed. After they proved popular, they switched back to Nissan. For a while ( in the early 80's I think ) they actually used both names on their cars until dropping Datsun for good. You could buy a Nissan Datsun Maxima.

[@tren133]

I always found it odd that most Americans pronounce Toyota as "Toy Ota", sort of 2 syllables smashed together, even though the word is clearly made up of 3 distinct syllables, To, Yo, and Ta. I'm essentially a native US english speaker but I can never quite pronounce it the way most Americans do. Although the odd thing is the Japanese word for Toyota (or Toyoda) is from just 2 kanji characters. The Kanji characters are derived from Chinese, and in Chinese, every character has a single syllable. So if you want to know how many syllables a word or sentence has, just count the characters, and that's how many syllables. However, over time, the Japanese language has diverged far enough that a single character can now have multiple syllables. Honda's kanji name has 2 characters, and it also has 2 syllables. Toyota's kanji name also has 2 characters, but it has 3 syllables when pronounced. Mitsubishi's kanji name ALSO only has the 2 syllables (one for 3, one for diamond), but when pronounced, it has 4 syllables!

[@peterroberts4415]

Cue Jeremy Clarksons American accent

[@fubartotale3389]

Just to be clear, Acura was the first premium Japanese brand, and after seeing Honda's sucess, Toyota followed with Lexus and then Nissan with Infinity. These brands are only sold in America as far as I know because the thinking is that Americans won't pay a premium price for a Honda or Toyota. As a longtime Subaru enthusiast, I appreciate the correct pronounciation, but I don't think I can manage it.

[@Twitmuvafkintweet]

Found this very informative and interesting as i have a like for origin of words. Its good to know that ive been pronouncing brands correctly all this time that ive been correcting friends 🤣

[@fredcj8]

This is very well researched considering shes included the meaning and what inspired the brand. well done.

[@alistairshanks5099]

As an English speaker when you see a word spelled with the standard alphabet, you tend to pronounce that word as those letters usually sound out in English. This would happen with any other foreign language as well. Even in the English-speaking world, there are differences in pronunciation of the same words depending on the country and even within England itself, the same word will be pronounced differently between the various regions. When I was at school and we had to do a foreign language I found it almost impossible to make the sounds necessary to pronounce the word properly and it was worse if I was trying to read it because my brain was saying to me those letters are not meant to sound that way. I think people who can speak several languages fluently are very talented. With regard to the car brands discussed, I will add that in Australia most of those brands have shortened slang names among those who discuss cars as that is common with many things in Australia.

[@Amelie12]

wait a minute, dont include all of other foreign languages. most of them, like German, has the pronounciation similar to japanese cause the letters sound familiar, for the most part only english speaks the letters way differently. but i bet this is because the romanisation was not done for english speakers, but for all other languages. maybe it has also to do with americans that like to throw bombs, they dont wanted to include them, i dunno

[@billbrasky1288]

I think the America pronunciations just follow how those companies advertise themselves in the U.S. That’s how they are pronounced in ads so that’s how we say them.

[@BlueZirnitra]

Yes, the Japanese do this too. English words ending in S are usually pronounced with a "-su" that doesn't belong. International corporations don't really have "Japanese" or "English" names anyway, most of them are nonsense cobbled together from people's names and not words from any language. People aren't going to memorise the nationality of every brand and the linguistic rules of every language to pronounce them all as a native would. All this video really says is "Hmm, we pronounce these words with a Japanese accent. Why doesn't everyone else?".

[@hnlpharmd]

@@BlueZirnitra Yes, agreed. I studied Japanese at a high level at a full-immersion school, so I'm well aware of the correct pronunciations, but expecting a non-Japanese speaker to code switch into a perfect Japanese accent in the middle of a sentence is very unrealistic, and would also come off as incredibly pretentious. Japanese speakers certainly don't do this when using English words, and instead base the pronunciations off of katakana syllables, which leads to an EXTREMELY rough approximation that is nigh-unintelligible to those not familiar with Japanese. If Japanese insist on us pronouncing their brands with native proficiency, then I likewise insist they reciprocate the effort by pronouncing all English words like a native English speaker. Fair is fair.

[@BlueZirnitra]

@@hnlpharmd that's right. I'm sure many of us are familiar with words and phrases that we deliberately don't pronounce as a native would. Like where I live,most people pronounce fajita correctly, jalapeño half way correctly, but paella completely incorrectly. I just go with those pronunciations because being pedantic isn't worth derailing a conversation.

[@Luscious3174]

Ah yes Yamaha - the company that will offer you a motorcycle, boat engine, grand piano and audiophile speakers just to name four. Many Japanese companies diversify their products (Mitsubishi/Suzuki/Sharp do it also) probably to cater to more than one market. The Japanese domestic market is not quite the same as foreign markets - that's generally why many car models only sold in Japan aren't available in the US and elsewhere.

[@gnarlykoala]

Yamaha also makes very good racecar engines.

[@Beatbassbusta]

yamaha had mixer grinder

[@SimbaOS]

It's always good to learn new things. Thank you for this little language and history lesson.

[@dwighttaylor5107]

Love your videos. Awesome

[@TheCyberMantis]

Great video! Good job on the editing. Very nice. I like Japanese products. I go out of my way to buy stuff made in Japan. I have two Toyota cars, and a Honda motorcycle. They are great. Cheers from the USA! ( I have been watching the Olympics everyday on tv. Go JAPAN! )

[@AsagisLifeNoBSJapan]

Wow. You own many! Cheers.

[@DungarooAdventures]

Great video - very interesting. Please do a video on pronouncing Japanese video characters - eg. Ryu, Akita etc

[@EL-9999]

In the US, when people buy Lexus, they usually get a big red bow on their vehicles and some freebies (like Lexus cups or key chain). Some people also get their photos taken. I bought my Lexus and signed paperwork at 8pm (after closing time). So I didn’t get that giant red bow. But the sales manager offered to wash and vacuum my old vehicle while I drove the new Lexus home. Next morning the sales person picked me up from my house so I could drive my old car back home. He gave me 2 key covers, and also got a new license frame (because I didn’t like the dealer license frame), and a set of wheel lock.

[@ihop4no14]

Here in the U.S. when you buy a Lexus, they have a "ceremony" - it's the Sales Manager dancing all the way to the bank with that big, fat check! Ha ha! Great video. You clarified the correct pronunciation of a few names that often get mispronounced outside of Japan. Of course different regions of the U.S. and even Canada take it one step further. For example, most people in the U.S. pronounce "Mazda" as "Mahz - Da" whereas people in Canada & northern parts of the U.S. pronounce the name "MASS - Da" with the "MASS" sounding like a huge collection of something, like a mass collection of comic books or even a mass in a Catholic church. Keep up the good work! Sayonara!

[@lyianx]

Canada, Europe, and i think Australia all pronounce it with "mass". Always seemed weird to me.

[@galeanaka3597]

I love "Old brother" cars! Specially the Nissan Skyline, beautiful machine!

[@keithammleter3824]

It sounds like we in Australia get it mostly right, but it is hard for us to master the Japanese staccato - constant syllable length way of pronounciation. A leap forward occurred about 35 years ago when Toshiba Head Office sent a new manager to take over their Australian branch. On discovering we mangled the pronouncing of "Toshiba", he initiated a saturation TV advertising campaign: "Not tosh-ee-bah, tosh-ib-a". It was a complete surprise to us Aussies and all who were alive then remember it, though the once major Toshiba electrical & electronics brand has dissappeared from the market. Asagi's talking about Datsun reminds me of an old joke that probably only Australians can understand: One time there was a shortage of Nissan transmissions in Australia, and people were getting fed up not being able to drive their cars. A quick thinking businessman went to Japan and bought up a large quantity of second hand Nissan transmissions. Being a bit dodgy he chartered an old Douglas DC3 aeroplane to fly them back to Australia. Passing over Vietnam, the old plane developed trouble in one engine, and the pilot ordered the crew to jetison cargo so that he could maintain altitude. Down below, the peasants looked up and exclaimed "Ahh! It raining dats-un cogs!"

[@georgekhoza4613]

Thank you for sharing

[@jeffmoosa4591]

You are very sweet in your pronunciation in both English and Japanese. Thanks for sharing.

[@ozalba]

Love this, Asagi. It sounds like you're referring a lot to what I would think of as American pronunciation, where /o/ becomes /a/. My Scottish pronunciation is a lot closer to the Japanese, but the rhythm and clipped vowels may be different. I've long been fascinated by the way Japanese people pronounce some English words, and this helped me understand - particularly "Dattuson" 🙂 One comment about your English pronunciation though, if I may: the x in "luxury" should be pronounced exactly as the x in Lexus/luxus. A lot of English-speaking people do change it to a "g" sound, also saying eggsit instead of exit (I realised a couple of years ago that I was doing it 😳), but there is no reason for it.

[@trueaussie9230]

I think Asagi has made the mistake, common among those whose 1st language is not English, of believing that American pronunciation is 'world standard'. Australian pronunciation of those brands is very close, if not identical, to Asagi's. US cultural colonisation of the world must be resisted and eliminated.

[@Rai_S82]

I'm English and I thought the same thing 😉

[@ReneWeber]

@@trueaussie9230 I fully agree with you.

[@haph2087]

@@trueaussie9230 Sure, it's fair to say that, but I'd like to point out two things: one: the US population is more than twice the population of New Zealand, Australia, the UK, Ireland, and Canada combined. two: the US population does *not* have a single accent, and pronunciations can vary wildly depending on where you are. I don't think it's unreasonable to, when interested in discussing how English speakers say a word, start by looking at the US. Of course, there are other countries, and more importantly, there are more than one accent, but it isn't a that large of a problem to use the US as a default example. *The main focus of this video was to discuss how Japanese people say the names of these companies, not how English speakers say the names,* and the "US" accent (whatever that's supposed to mean), was meant merely as a comparative example. That being said, I definitely agree that the cultural influence of globalization of media is an issue that should be discussed, and I agree that the US gets a potentially unfair advantage in the culture of "speaking English". The way that the US government has developed political power, and the way that US companies have used foreign investments has led to impacts on culture for which discussions should be had. Globalization of culture has lead to strange effects everywhere, and is a large cultural issue, whether it is good or bad, and how to fix or change it is very unclear.

[@trueaussie9230]

@@haph2087 Boy. You sure have a lot of free time on your hands, typing out such a screed. I have much better things to do than to spend time addressing all of the irrelevancies you've put forward. However: 1) if 'population size' is of any relevance Americans had best start learning Hindi - or at least Indian-English. 2) I've not so much as suggested there is only 1 'American pronunciation'. 3) there can be no dispute that American 'culture' has infected far too much of the world, annihilating much older and richer TRUE cultures.