How Keith Lee Failed

[@jouelzy]

If you miss my videos join my Patreon for more exclusive content patreon.com/jouelzy

[@samacha9055]

They want to believe Keith Lee is their friend who likes to eat, not a business person with a content strategy.

[@saga960]

Which, honestly is the beauty of simple marketing. Making things seem personal, like their buying time with Mr Lee, and not him as a brand.

[@Nappy2theRoot]

​@saga960 but it may not sustain him as a business man.

[@deevyne89]

@@saga960it’s not the safest to not do research on places he promotes though. He has too many followers to not have strategy beyond being relatable. He recently shouted out a restaurant that has given several people food poisoning and that’s not safe.

[@lindsayjeanius]

This !!! ☝🏽☝🏽☝🏽🙏🏽

[@TheRaraReport]

Y’all so miserable

[@ariesmry]

So people are mad bc they don't now what a cultural strategist is, and they don't realize that most influencers have businesses that they must scale up as their following grows.

[@KoreaMojo]

People are already mad and looking for an acceptable outlet. Most of what makes them, us, mad is our own ignorance.

[@leahh.6277]

Men..often attack women for ignore women for their advice or suggestions but let a man say it and they jump on board like it's the best idea since sliced bread

[@ryss335]

Exactly!

[@Catsaresupreme]

The real problem is that an educated black women critiqued black man.

[@RDCFemmes]

you know what they say, those useless degrees....

[@TheeJessieWoo]

DING DING DING!!!!!!!

[@Tephiffany]

​@@TheeJessieWoohey seeester!

[@andreyamatthew2006]

Exactly!

[@Colourmechoco]

lol um... why not? Chile please...

[@Sharebear3093]

The lack of comprehension people have on social media nowadays never ceases to amaze me. This was a really good video honestly

[@youtubecommoner]

this is so smart! And strategic as hell!! His team better take notes, you’re doing free consulting right now

[@Intentionaltia]

Exactly!

[@jab0623]

This is a true word!! Jouelzy stays dropping gems of knowledge…for free!

[@atiana7]

I’m saying! But these menzzz wouldn’t see the point even if it punched them in the face…

[@NatashasWay]

You’re making too much sense for the simple minded men you’re referencing. Their loss that they’re not able or willing to comprehend what your positive message is. Per usual your content always makes my day. Thank you Jouelzy!

[@cv8499]

You are 100% correct. It was one thing when he had a smaller following and everything was more manageable. But how do people not understand that as he levels up, he's going to need help? Instead of having to beg people for appropriate recommendations, he could have someone doing the research for him. And him being "of the culture" doesn't mean he's intimately acquainted with the local culture everywhere he goes, or the kind of effects his presence will have. Like that one bakery he went to that was being run out of their garage--those people ended up having to move after Keith's review because so many people were showing up to this family's house, they got in trouble. And when he came to NYC, he got yelled at so much for not going to the right borough or ordering the right thing (the infamous salmon chopped cheese incident) that he got disgusted and left. Someone to help coordinate this stuff could help him avoid these pitfalls. And how are these men saying why can't he just stay this small-time humble guy? Keith Lee himself has stated his goals as being grander than that. This man is thinking future TV shows and growth. Maybe those men have a hard time dreaming big, but that doesn't mean Keith does.

[@sweedy3333]

Every single cent of this 💯

[@arianna5270]

Absolutely! I live in The Bay and he left after making a couple stops because the recs he received were primarily struggling businesses and pop ups rather than the actual well put together businesses that deserve a bit more shine. Had he had somebody to sit down do the research that would have been a completely different story.

[@Leezy24]

⁠​⁠@@arianna5270Serious question though, wasn’t his thing always helping struggling businesses? Like he’d sprinkle in a couple chains and some places that were real put together, but all in all, it’s always been struggling businesses that were the primary focus. While I do think he should get someone to help research, his whole thing is getting recs, going in blind, and rating. Idk, I just don’t think people were gonna be happy no matter what he did.

[@A.MoniqueN]

Right! I live in the DFW & the food tour here (in my opinion) was so all over the place because the city is so huge & there are so many smaller cities/suburbs within the metroplex, therefore, it’s easy to get overwhelmed with all the choices. Because of this, it turns into driving an hour plus each direction for mediocre food or food that isn’t the best representation of the city. If more research was done, it my opinion, it would avoid the pointless trips that result in a rating that isn’t constructive. Don’t get me wrong a couple of the restaurants that were rated deserved their shine but there were restaurants that weren’t able to be reviewed simply because proper planning/research wasn’t done. Better planning would make for a more seamless, coherent food tour.

[@cv8499]

@@Leezy24 Yeah, but struggling because they're not great at marketing and no one knows about them, or because they're in an out-of-the-way location. Something like that. Not struggling because they're a hot mess. His goal is different then, say, Bar Rescue, in which the host goes in to help a business that is struggling because it's being completely mismanaged, so they show up to fix it. That's not Keith's bag.

[@shelceyhampton5253]

You better know Guy Fieri got a researcher for Triple D!!! Keith Lee is headed to or at that level. He should be able to walk in the kitchen and show his face bc the work has been done upfront! Ppl be slow man lol

[@plutonian_accountant]

Exactly!!!!!

[@lrs1519]

YES!!! That’s all KL is about to do.

[@Lonerstoner21]

Do you guys realize there’s also a lot of KZbinrs who have amassed millions of followers who travel across the world do food tours…. he honestly needs to link up with them to learn how they’re getting it done. Guy Fieri’s business and its structure was based on television decades ago. He needs to link up with people who do social media to learn from that structure because it’s completely different .

[@MsVRenee]

I think the whole issue really is a lack of vocabulary and a lack of understanding of said vocabulary

[@FTYC2022]

Right, unfortunately this exhibits the level of education many bm possess.

[@msjrene05]

Yes, these men are really struggling intellectually lol.

[@msjrene05]

Yes, these men are really struggling intellectually lol.

[@IAmJustR]

it's embarrassing tbh

[@jab0623]

You are exactly correct! Men folks didn’t understand the phrase“cultural strategist” and instead of quickly googling the phrase, they pulled out their little phones, “created content” while missing the whole damn point of what Jouelzy was saying! Those men are just mad wrong and it’s driving me crazy!!

[@adreannahalliman]

This was really well done, and I appreciate you highlighting that he is a celebrity. People thinking he is not and that he’s a “normal person” is so bizarre to me.

[@MrsTrippleA3]

Great point. I think Keith Lee has done a good job of fooling people into thinking that he is just a regular guy. I actually think he likes it that way as part of his brand. The parasocial relationship between him and of his audience has a huge part to play in his success. IMO, he should really make himself a bit more inaccessible to his audience because of the point that Joulezy made about rage baiting restaurant suggestions.

[@BrotherOshow7]

I called him a celeb on a different video and people under my comment started a whole debate about whether he was a celeb or not.

[@everythingispolitics6526]

You handled that really well. No man bashing, no click bait. The integrity of your brand is still in check. That's how it's done. Those males can learn a thing or two from Keith - who looks to be leading a beautiful family life. Happy to see it. 💐

[@MakaykayLAMB]

I don’t even care about Keith Lee. I just wanna watch whatever your create. Glad you’re back mama.

[@sepharcallwood2422]

This is me.

[@uBaphiwe]

Ahaha same. Could listen to her speak / share a thought process any day

[@johns9428]

No one cares about you lol. This take is dumb

[@TheSz2012]

The internet is full of folks who are committed to misunderstanding. They are on edge and ready to take any statement as a negative. I'm sorry that your explanation was necessary in a way but I'm glad you broke it down for anyone who was open to learning something about how these systems work.

[@Shortie9096]

It’s not push back to him getting a Cultural Strategist, it’s push back to YOU saying he needs a Cultural Strategist.

[@LBYRNTH_]

And their anger is still misplaced and doesn't change their lack of overall comprehension. How is that something to be mad about?

[@onlyalisaawilliams]

I’m a DMV native , and yes a Black woman. Your critique was spot on. The DMV=Maryland, DC, and Northern VA .. It’s a very transient area because of DC, but filled with Natives, and you need a very good cultural strategist to help what Keith was attempting to do here . The areas are somewhat the same vibe, but still extremely different, and yes that’s odd considering the size.. parts of Baltimore natives speak with an accent unlike 25 miles away don’t . The style of music celebrated is different 25 miles away , one part loves GoGo, 20 miles away hates it. The style of cultural dress differs depending on the county. When Keith said he doesn’t partake in seafood “I knew it wasn’t going to go well,, Maryland is a seafood capital, and the rest of the area indulges heavy because the Chesapeake Bay surrounds us all.. He got recommendations from Ticktock,, you need a a person with a knowledge of historical background, and much knowledge in cultural norms ..lastly,,, the Black boy’s coming for you has helped prove BM as a collective aren’t good at strategy , they never was, but I hold out hope one day they will get a clue… oh yeah the DMV isn’t special with this vast unique urban differences , many other places are the same ,, hence the reason he need’s a cultural strategist to help guide him for continued success.

[@plutonian_accountant]

You're speaking straight facts!!

[@mamaneedsagrande]

As a DC native, I 100% agree with you! You summed it up perfectly!

[@tnorristowler]

I completely agree. I’m in AVA and he needed to break this area into smaller parts and get recommendations from other foodies/strategist from the area.

[@SixFives5StarChic]

MD native area here!! Just ten miles outside of DC and I love gogo but I also love seafood!! You speaking straight faxxxx

[@GoziTV]

Working SMARTER and not HARDER is like kryptonite to some people unfortunately. They want to humble people straight to the ground 🙄🫠🥴

[@Latoya4]

Oh this shade of blue on your lids is pretty.

[@LisePlansandJournals]

Very!

[@IrbyyTV]

I feel like there’s this weird thing where a lot of ppl (men) tend to mistake benevolence for infantilism to the point to where any criticism of him is an attack.

[@KAW1239]

I'm not on social media at all, so this breakdown was illuminating to me. It's scary to think that productive criticism and feedback are viewed as "hateration." I'm convinced some people simply do not want to grow, and they project their insecurities on others, including influencers. Sigh.

[@amarie_2]

Naw, this was nothing but black manosphere looking for an excuse to tear down black women and that’s that. It’s sad.

[@keesee4141]

When they say they don’t care about our degrees and proceed to misunderstand logical arguments….. it makes perfect sense. Disclaimer: In no way am I saying if you don’t go to college, you won’t be able to comprehend her content, but what I am saying is that a group of people demeaning the value of education being the very group having a hard time comprehending an educated take is very telling.

[@leonfrancis3418]

You want to be mean and elitist while not wanting to be mean and elitist. Lol.

[@AlluminaOnyxia]

They aren't rejecting indoctrination. They are rejecting diligence and personal development. That's clear.

[@keesee4141]

@@leonfrancis3418 a college degree is not an accomplishment for the elite and has not been for decades.

[@fae3821]

That part! Don't listen to that random guy😂 he's feeling called out

[@cautrey8925]

The irony is so rich, you can almost taste it

[@1jazziplaylist]

I’m a black woman who worked in Maternal health on a community level (also from the DMV) I had to talk culture classes all the time. For my own people in my area 😅

[@zackeryjasmine]

Well said! You stood on business with the way you articulated and defended your position. I really like your content.

[@harriyanna]

leaving a comment right now to push the video out; i will be back later tonight after studying!!!!

[@heresene]

I forgot you have a child under 5, grateful for your time

[@sailorthesis]

What you meant was clear in the original tik tok.... but always good to see you and thank you for breaking it down for those that struggled lmao

[@bigelowkaryn]

Thank you for defining the DMV correctly. I can’t stand when people define the DMV as all of VA or MD

[@moneypro85]

Agreed

[@onlyalisaawilliams]

DMV native here , I cosigned this comment. It’s not all of Maryland, and especially not all of VA, considering VA has northern , and southern parts. The southern isn’t included at all , and Baltimore is a different “country” on its own , and I didn’t misspell “county” I meant country ,, if we’re going to be real ,

[@bigelowkaryn]

@@onlyalisaawilliams when I was a child, I thought Baltimore was a state. Maryland and Baltimore are two different places 😂

[@SixFives5StarChic]

@@onlyalisaawilliamsso true

[@KingofReads]

Your comment about baiting him to give a negative response isn’t talked about enough. You ate this.

[@rosaperks1873]

Why do people think KL is above critique? But that is literally what he does for a living. He has literally made it out of a career and he is very influential . He is an image and product. This is why he marketing collaboration

[@pandaninja001]

the men are not well

[@ryss335]

They going worse every single day ngl

[@mizrelmizrel]

They really aren't 🤦🏾‍♀️

[@johns9428]

You should see the teenage black girls. All below in reading and math, while listening to sexy redd.

[@leynan-ev6rz]

This should be an eye-opening lesson for certain people. No, black women with advice to share are not being difficult when they do share. These dudes are just too egotistical and "challenged" to even listen to a woman's suggestions. Just listening to her feels like defeat and a threat.

[@gospel3067]

I'm not buying it. I'm highly educated so I'm looking for where Keith or his family asked for advice to be shared. I get it, this is the world of content creators. I'll keep it moving since I've replied to give it a boost. Good day.

[@michalovesanime]

​​@@gospel3067 omg so sad.. Some random black woman shared her opinion on the internet, like youre doing RIGHT HERE. Are you serious? Its the internet. It was honest real advice that he can take or leave. Keith probably wont even see it. ... Guess some people arent allowed to share an honest opinion on the free internet. She wasnt even being disrespectful. Im all for being sensitive but this is a bit overblown

[@queenofhearts2141]

@@gospel3067 When you’re a public facing figure who’s career hinges on the attention of the public, creating content for the public to see, you should expect the public to respond to your content with varying levels of critique & feedback.

[@TCt83067695]

What she says here, as someone who didn't see the original, seems very reasonable and well articulated. That's why there's zero backlash on this video. Perhaps if she articulated her points in the same way in the original video, she wouldn't have had the onslaught. Is that a possibility?

[@ButterflyBree]

I agree with you. As Keith Lee's platform and influence continues to grow he definitely needs to hire someone who can do extensive research on the restaurants and business, prior to his visits. This would save him time, energy, and other resources and make his reviews more efficient. I'm an Atlanta native and Atlanta was more authentic before the film industry and so many people came here. I don't eat at amy of those popular, celebrity owned restaurants. They're too crowded and many of them don't give value based food or services.

[@martinadrea8867]

Whew, I think you lost half of these people because the vocabulary and comprehension is declining….“Words mean things”

[@iiamAtlanta]

If people really listened to understand instead of listening to respond there wouldn’t be any outrage. Social media can be so annoying and it seems like people love to be upset just to talk down to others. This was a very informative video and your suggestion will be very helpful to not only Kieth Lee’s brand but others.

[@MrAndrebroussard]

The idea that folks that don’t even know Keith Lee is running to his defense without understanding the content is celebrity worship. Keith Lee can fight his own battles and no one elected these dudes as Captain Save-A-Ho. This just proves that folks need a job and a hobby. Please get off these social media platforms because folks are taking this way too seriously.

[@beigenegress2979]

Your hair looks gorgeous 😍🥰

[@jouelzy]

Thank you!!

[@JauMillennia34]

I think alot of the misinterpretation and outrage simply came from the term "Cultural strategist". I don think alot of those people (both male & female) watch your video in entirety. They simply reacted off of you saying "keith lee need a cultural strategist" and reacted on some "he's from the culture".Your sentiment was 100% current though. I think the job term you were referring to was the trigger word.I can see why that 1 sentence rub people wrong but i also completely agree with you sentiment. Keith lee definitely needs a strategist for each region beacause not having one is starting to affect his reviews & overall business

[@ClassyGyal]

Coming from a Marketing background i choose not to give free advive to content creators, even though i really want to at times, cos the fact is that people want to skip the marketing part and cannot handle constructive criticism. Whether you are a bricks and mortar business, a personal brand/content creator the foundation of your success always rests on your marketing. Alot of people dont understand that and dont want to pay for a solid marketing team. They expect the customers/consumers to do the legwork and wonder why they dont get past the 3rd quarter.

[@violetk8025]

I honestly interpreted his comment as he didn’t want to review business he knew he would give a bad review and potentially have negative consequences 🤷🏾‍♀️

[@smarti1144]

Because shots ring out.

[@19GENESE13]

I understand that & agree, but he also could have just.... not mentioned them. He went out of his way to say the food wasn't good AND he even posted pictures of food he didn't even purchase. He got it from Google/IG pet his own words. The backlash from the tour could have been largely avoided.

[@Geena860]

I think even Keith would agree with you saying his past tours failed hence why he calls his new tour redemption. Ppl took what you said wayyy out of context. You are pretty savvy and smart, he should have you consult or take note on this video.

[@syckindahead]

Thank you for breaking down the purpose of a brand strategist.

[@monzorella1]

Its crazy the difference in reaction to the exact same message from a different demographic. WILD!!!!

[@yageshabazz3456]

All this discourse happening because some folks can’t comprehend words to save their lives. Some children really should have been left behind.

[@amarie_2]

I’m only six minutes into the video, but (lawd forgive me), but are these people stupid or something? I’m not understanding why what you are saying is so odd? It’s a mature take and an intelligent one. Keith Lee and other black influencers like him are beyond “homegrown”, they’re brands now. So, it would behoove them to strategize. What’s so wrong with that? Why because it’s coming from a black woman’s mouth?

[@BluejThompson]

I bet he hire a cultural strategist though!

[@noeland8129]

One of the doctors at a hospital i worked at was a consultant on greys anatomy! U def need ppl with inside scoop. Im shocked he doesnt link with smaller creators to help guide him

[@Tauheedah]

They didn’t want to understand you so many people are ready to argue first instead of actually processing the words.

[@Shay416]

Because they literally can't 😂 when people don't read or listen they think their uneducated opinion matters

[@elleezus]

Okay the editing is on point!! Love me a Jouelzy video

[@cosmosprincess20]

I just LOVE your use of language to convey your thoughts

[@QuirkyTJones]

But he didn’t have to make that disclaimer about his experience in the dmv if he really wanted to protect the business owners. He definitely likes rage baiting wether he admits or not

[@deevyne89]

I’m so glad you made this video. I blocked that insufferable dread head dude a long time ago. He clearly doesn’t like women. I agree with Keith Lee needing to do more research on restaurants before visiting. One of the places he shouted out in DC has health code violations and has given me and several others severe food poisoning. Once you have 16M+ followers you have to start becoming more mindful about the businesses you promote.

[@Piasays]

I want Keith to make a video saying he got a cultural strategist so they could gag

[@delle3955]

💯

[@msarieskat]

They need structure. He is now a brand and has become big business .

[@brookesmith6998]

I saw the notification and clicked immediately. Thanks Jouelzy!

[@Scriven42]

"How dare you use modern business labels to describe what this man does and needs!" Do they know they could just not...? It'd be much nicer if they just didn't...

[@Leaology]

It’s the lack of critical thinking for me. I remember the your TikTok and there was no bashing. It was just a suggestion and advice in order to help him be successful and fans took it to another place.

[@TheBadDoll]

SHE’S BAAAAAAAACK 🙏🏾😭😭😭

[@millennialluxe]

Honey BM don’t know what you meant by that. Not the 3rd grade reading level crew

[@FTYC2022]

😂😂😂

[@RachaelCrump21]

🤣🤣🤣

[@Firstandfinest08]

The way I cackled at this 🤣🤣🤣🤭

[@ryss335]

🤣🤣

[@Shay416]

3rd grade is even generous

[@luckyarchery]

Everything you said was perfectly stated. Furthermore, people are acting like Keith Lee can't simultaneously hire a professional to do research for his videos while also getting recommendations from his comments. I can't overstate how many times I've seen influencers prompt engagement in their comments while also having a team handling the responsibility so that their time and efforts aren't wasted. They just don't like a black woman with a valid point.

[@migoreng7789]

ppl would be surprised how many tiktokers started out their accounts already having a team behind them. their success was planned. sometimes the 'i was a just a regular girl...' story is not that truthful... keith's level of influence is impossible to handle without support. i think that whoever was upset with what you said didn't bother to understand what you even meant :/

[@lrs1519]

They don’t like it when you’re right boo. You are spitting right now. Everything you said is helpful. I’m also so glad you brought up his wife and children trailing him. After while she’s gonna stop going if he doesn’t get his machine better oiled bc it sounds like these tours are a waste of time for all involved. Yall know how annoying traveling with young children is?! There is no strategy beforehand and it more than shows.

[@urbanflight820]

Brava, Jouelzy! Well done. Sidenote: you hair looks fantastic and you look great!

[@THembrey313]

This was great, the men and young ppl actually didn’t understand and that’s a commentary on intellectual ability

[@teacherspetism]

You know what the REAL issue is…he’s not trying to build a brand…he’s just doing his thing, so take from it whatever you will…one of the reasons why I’m not crazy about his gig, but I do like HIM…he doesn’t have enough of a palette for me to care where’s he is eating because it’s usually the same type of cuisine. I think you see more for him than he does…my 2cents…

[@qoqopepper]

DMV = DC; PG County; Montgomery County, MD and Northern VA

[@Polgeoastro]

If I was Keith Lee I’d watch this video and say immediately say “You’re HIRED!!. You know your stuff. I’m not sure why all the outrage but this was solid advice. He’s big enough now to need a fully equipped and capable team

[@VandyVanity]

I’m surprised he hasn’t moved the suggestion box out of comments and DMs by now. If there were an external form to fill out, people who actually care will take time actually do it. He has to scale down his accessibility.

[@chrys8478]

Yes! Excited to hear your thoughts! 💕

[@camlatchford6182]

as always, another fascinating and informative video from you!!!

[@dreaminspiredbk]

i agree with you. a normal human being doesn't get offended when he's not recognized as a celebrity 👀. he was able to grow as a content creator doing something he enjoys but he will eventually need to shift how he operates in order to maintain his business. having advisors, whatever he chooses to call them, is in his best interest.

[@khlikb8796]

Right on time ! Come get me through the rest of this work day Sis 💅🏽 😂

[@daniellepeters6271]

Guy Fiery is not doing diners drive ins and dives off of instagram suggestions and 10 hour drives

[@Lonerstoner21]

Exactly and diners drive-ins and dives has been on at a minimum a decade or more. Made off of a network structure that’s been around for decades prior to that. Two completely different lanes but individuals doing the same thing. Completely different type of people watching and who would even be interested

[@BkGoodBoyBad]

“Look in those comments, pause” UM enough said. I’m over and and ALL grown ass men who feel the need to say “pause” (almost always arbitrarily) during conversations. BYE. And I’m a Black man myself 😅🤷🏾‍♂️🤦🏾‍♂️

[@FashionAddict411]

like literally every food travel show has some type of coordinator, producer, or some type of local guide to show them through the city and the food that they're about to eat. It would actually make his content better and this is not a new concept, it's actually expected

[@aimeedinov7029]

Every travel/food show has some kind of fixer/consultant they hire for different areas. The US is a big country and it’s understandable that you’d need to help research an area and its nuances. This was good advice, but people on the internet can make anything into a controversy.

[@athennobi4640]

🗣️🗣️ Wake up babe! New Jouelzy upload!!! 🧎🏾‍♂️

[@applesandlemoncake]

Let me know when you start your branding masterclass I will be one of the FIRST to sign up!! We need voices like yours in the branding/advertising/marketing space because I could listen to you ALL DAY. :)

[@nova8339]

This is another example of how black women try to help black man or the community at large and then they are villainized for it. I really hope Keith and his team sees your video because this was absolutely valuable and you're literally trying to help him and his team and his family be safer be better and grow and yet the outrage machine was activated. this is why for the most part the community is starting to decenter men and worry about growing and influencing and improving ourselves as women, women businesses and women creators. when we try to help the other side they don't take us seriously, they get mad and as you said and then when a man says the same thing it's automatic gospel. it's exhausting, the fact that you had to make this a video explaining what you meant in your first video when it was actually clear in the first place is sad... because at the end of the day the men don't get it... most of them I should say As I said I hope Keith and his family his team sees your video make the changes and I hope they grow

[@joyous1011]

Your ABSOLUTELY right sis! These simple men heard you say " culture " and assumed you meant our culture. To them a blk man dont need to be taught our culture, cause he is the culture. Smh, just like most men hearing one word and running with it. Instead of listening with OPEN ears...smh

[@simabaker]

So well said!!!! Also… love your makeup and cardigan! May I ask where you got the sweater? 🌻

[@Akathemelmann]

I think we need to have the conversation about these women hating men cause chile… it’s exhausting

[@Shay416]

Naw it's 2024 we ignore them now lol. We roll our eyes, keep our peace and keep pushing bc they ain't doing nothing with themselves

[@Alien_Super_Star]

Joulezy! Love this video, you are always so concise and I learn so much from you!

[@lorettahoffmann4226]

I think it might be because there is some thing about the cultural programming of men that makes it difficult for them to ask for help. When you take race into account, black men, generally speaking are not taught to ask for help at higher rates than other people because of the dehumanization that is popular in American culture. While it’s not the only reason you can see this reflected in the higher rates of prostate cancer, other types of cancer and illnesses, that black men experience. Black men dying at younger ages than the average man. It’s a matter of systemic deprivation, but also of interpersonal cycles of behavior that have been passed down through the generations. To be honest, I hope that Keith takes your advice, but I also hope that these men can take this as a learning lesson to tap into their community in a healthy way, even if it makes them uncomfortable. But that’s work and sometimes people are not ready to do that uncomfortable work.

[@maxxedtfout]

I agree with EVERYTHING you said. Half of the people getting bent out of shape have never been to the DMV....

[@ieshathegirlInevahad]

Most do not understand that you have to spend $ to make money. If that means expanding your team to grow and bring in the experts needed, so be it so you can meet the next milestone you have claimed for yourself and your business. I commented before the whole video finished...I cannot believe you have to explain this!

[@AlexanderRi4408]

Your advice made too much sense. That’s why these idiots didn’t get it.

[@montysellers9202]

@jouelzy very well said queen from start to finish

[@Oscarnodwannabe]

This is a great video!

[@camalcina]

A lot of people have these para social relationships with social media influencers because more times than not they start off just like them. A regular every day person probably working a 9 to 5 so when it is suggested that this person that they’ve created this “friendship“ with should expand they don’t want that. Keith Lee is no longer the regular every day guy eating food in a car. Keith Lee is a brain and people need to understand that and with that comes people who pay to strategize.

[@diamcole]

2:43 DMV native here! You explained it very well 👏

[@RespectfullyNikki]

This is like getting mad at someone for suggesting an overwhelmed wealthy Mom with kids and a newborn hire help to make her life flow.

[@stmlifestyle3349]

I love the sleeves on your cardigan. The little sunflowers are perfect

[@ciera8552]

Beautifully... and intellectually said! Valuable and constructive feedback given your own personal experience. My prayer is that this video reaches him or someone on his team. I think it is incredibly substantive and helpful. Keep being you, Joulzey! 🫶🏽

[@thatlovegirl12]

Keith Lee should collaborate with other existing food festivals in major US cities. I know in Atlanta we have a lot of successful food festivals. I love going to the ones at Atlantic Station. They do a Midnight Market where local restaurants host a pop up and they offer menu items that are $5 or less. Keith needs to do more collabs with larger organizations so he can build his reputation more. I feel like more people would attend these food festivals if Keith Lee was a special guest and maybe a judge of the food. He definitely needs to hire a creative agency. I work within this space professionally. I think Keith isn't aware of what is available for him.

[@alissamoon5812]

Bennie been mad since Drew got engaged lol. He needed someone else to talk about for engagement.

[@kym1988]

That angry male been on a hate tour since she got married. Video after video after video. He is DEHYDRATED!!!

[@kea768]

I need Keith Lee to get a hold of your content!!!

[@ThatGenXvirgo]

I haven’t watched your original TT vids yet but I can’t imagine a Joulzey take being taken out of context to the extent you speak of in this video unlesssssd, the people are intentionally misunderstanding you or…they’re stupid. It could be a little of both but also, they want rage bait content like you said. At any rate, I’ve been watching you your entire career and I have never not understood where you were coming from. I may not have always agreed with your takes but I always appreciate your dedication to research and presenting intelligent, well thought out content.

[@Pele-m1e]

Don’t delete the negative comments, Negative comments will affect peoples jobs😊 thanks to technology companies will see these comments and will not hire them.

[@joyous1011]

I hope Keith Lee sees this!! Im almost positive he will receive this advice with gratitude 🙌🏽