How Kevin Feige KILLED the MCU

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🎬 Dear Kevin Feige, in this FIlmSpeak video essay we discuss how Kevin Feige Killed the MCU and why the MCU is truly dead.
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In this MCU video essay, I'm discussing the Marvel Cinematic Universe (MCU) and the pitiful spiral of Marvel's empire. The MCU is dead. I go over the reasons why the MCU is failing and give some suggestions on how to fix it, even though it's safe to say that Marvel's best days are behind them.
The Marvel Cinematic Universe is one of the biggest and most popular franchises in the world, but it's failing because of a strict adherence to "The Plan," with little room for creativity and character. From overworked VFX artists, to a lack of director input in projects such as Nia DaCosta's The Marvels, an unwillingness to reboot the X-Men and prioritize the Fantastic Four, to the cameo mess that is the Multiverse, the MCU is in shambles and there's no one else to blame but Kevin Feige himself. lnstead of using the Multiverse to explore endless possibilities that are largely solo films, Kevin Feige and the Marvel brain trust have only used it in the cheapest and laziest way possible. A lot of people say that the mcu phase 4 sucks, the mcu phase 5 sucks, the mcu is a disaster, and it's easy to understand why...because it is. In this video, I discuss the reasons why the MCU is failing and how Marvel is an empire in ruins. From multiverses to Kang to secret wars, Phase 4 and Phase 5, and beyond, I cover everything you need to know about the current state of the MCU in this mcu video essay and analysis.
#mcu #kevinfeige #videoessay #marvel #explained #phase4 #themarvels #multiverse #phase5 #mcumultiverse #analysis #movies #podcast #xmen
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[@FilmSpeak]

What do you guys think about the current state of the MCU? Is it truly dead or is there still hope? Comment below! 💥Your browser is holding you back. Level up with Opera here: opr.as/Opera-browser-FilmSpeak

[@trevturp6891]

The MCU is truly dead and Kevin Fucknut is the reason why.

[@anantonyproduction]

​@@trevturp6891is not Kevin's fault its Michael Waldron he should not be writing kang dynasty.

[@HishamA.N_Comicbroe]

​@@trevturp6891Calm down bruv. He's the reason it was flourishing too. They've clearly seen the reception & are pivoting for a change.

[@redmondbaker8496]

No it's the higher ups at Disney

[@johna6670]

It's dead. Go woke, go broke.

[@TimLSim]

If we’re talking about what *nearly* killed the MCU after Endgame, it’s not mainly Kevin Feige but the Disney executives and their greed. Greed being an all-too-common reason for what start the downfall of so many great things we experience in life.

[@MistaZULE]

Film is art, and as soon as it becomes a product being marketed towards investors in conferences and presentations you've lost the point. Marvel films used to be cinema, but now they're a product sold to investors to increase the profits of Disney executives. There's no heart anymore. It's all about the money.

[@Ignoreduser]

What are you talking about? It’s his fault, he’s in charge of the MCU and its direction. He shared responsibility with an executive and then was given full control after Endgame.

[@jacosisaba]

If he doesn't get the blame for this garbage then he doesn't get the praise for the Infinity Saga. It's was the Disney Execs that was the main cause. You see how dumb that sounds? He's the head of the studio, it's on him.

[@caylya7869]

It’s his fault as well bro. You can’t think someone has nothing be blamed for when it shows that person is still involved. If it wasn’t his fault he would call it out or actually try to not intervene that much.

[@just_some_greek_dude]

Marvel movie succeeding : "praise our lord Kevin" Marvel movie failing:"damm executives"

[@_M....]

The irony of it all is that everything after Endgame feels like random stuff thrown against the wall with zero planning. The projects don't have a single coherent narrative thread between them and major developments that should impact the wider universe are completely forgotten from project to project.

[@Sidera17]

It would have been so amazing for Phase 4 to have individual stories again like a Phase 1 (Shang Chi was sort of this way minus the end credits). Introduce some new characters, but the common thread is the aftermath of the Blip and how it has changed the world. These would have self-contained and the audience reception could have determined who to continue to follow. The older Marvel characters with completed character arcs could have shown up as cameos or as mentor figures, depending on the movie, or for an Avengers-level threat. This would have kept the audience on their toes and appreciated when an Infinity character returned. The remaining major Infinity Arc characters with more to contribute (like Wanda or Dr. Strange) could have been key players in Avengers-level threats, We didn't need to immediately go into the multiverse as a result of what the Avengers did. We needed to explore the consequences of the Blip. The heroes and villains forged in thew new world after the Blip occurred due to the circumstances of the Blip. Extending out from there, you could explore the X-Men or Inhumans-type vibe (maybe the Blip did it with cosmic energy), or the rise of a villain with motivations who ultimately does something to unlock multiversal power, becoming the next Thanos-level threat. Also, they needed a new Big Three to establish to follow as the anchors amidst the other heroes. I didn't care for seeing every character pass a torch or grow old and bitter or be somehow connected to a previous one.

[@palmmahir3888]

Kevin Feige is the one who killed the MCU? I thought it was Disney.

[@DayTripperrr]

He’s an extension of Disney’s extreme liberal beliefs and propaganda

[@trevturp6891]

The MCU was doing fine after Disney bought it. When Kevin Fucknut got his damned hands on The MCU, he destroyed it.

[@TevyaSmolka]

@@trevturp6891but he created the mcu.

[@palmmahir3888]

@@trevturp6891 Add on to Tevya, he has a clear vision for the universe in phase 1-3, on top of that he found the Russo brothers as well.

[@-Titan29-]

​@@trevturp6891Literally he's been there since X-Men what are you on?

[@darrylstephens1145]

Thank you FilmSpeak, you voiced my exact issue with bringing in Fox’s X-Men through multiverse. I hate the idea honestly. I wanted fresh, MCU take on X-Men more to the comics, not variants 🤦🏾‍♂️

[@gabrielhagedorn5942]

Honestly, I felt similarly towards No Way Home. It was cool to see the three Spider-Men get back together and the movie as a whole was still good, but I wanted to see new renditions of those classic Spider-Man villains.

[@michaeljosephjackson2364]

​@gabrielhagedorn5942 because Kevin told willem dafoe and alfred molina can't be replaced they played their role too good

[@Ignoreduser]

@@gabrielhagedorn5942 the “Home” series sucked, it was built on a crappy foundation that’s why it’s the trilogy is an origin story for Tom’s spider-man ie a waste of time. The goofy marvel multiverse saved Sony’s Spider-Man with the spectacle of all the live action Spider-Man (Sony) and the “Miles Morales” movies.

[@sarov7658]

X people are done for

[@Ignoreduser]

@@sarov7658 The MCU is finished. As much as I want them to reap what they’ve sown, the “X-people” will draw audiences back in. If “Deadpool 3” is good it’ll trick people back in seats.

[@11Icazo22]

Great Video. Unfortunately, it's been reported that shareholders forced Feige's hand in announcing the next phase, including projects that were not even in development. I don't thinks it's entirely fair to blame him for that specifically, since he was forced into it. The rest of the video I agree with though.

[@Vor567tez]

Let's not forget Kevin was the one under who's guidance we got 10 yrs of successful MCU run.

[@Ignoreduser]

@@Vor567tezis right he’s full responsible for literally everything after Endgame.

[@rachelvoiles9699]

Kang can’t be recast, unless he’s convicted. He’s got a character clause in his contract. Something Evans sparked when he was recast in Captain America. So the only chance they’ve got of recasting is hinged upon the Good Samaritan clause that would void the contract if he’s convicted of a crime.

[@TomCruz54321]

I've long suspected that "The Lineup" is really for the shareholders not the fans. Hype is the real currency of the stock market.

[@simonfernandes6809]

​@@rachelvoiles9699Majors has now been convicted and dropped by Marvel.

[@saisanjeevani2247]

They seriously should focus more on x men and ff4 at this point. FF4 comic saved marvel back in the day, so it'll be a nice touch if the movie saves MCU

[@dr.boring7022]

They already had like 3 F4 movies fail though. They really need to make this one hit to bring it back.

[@dcmastermindfirst9418]

Lol one hit isn't gonna save them.​@dr.boring7022

[@mackchats6520]

Phase 4 should have been completely dedicated to building the X-men world solely, while giving everything else in the MCU a cooling off period, let the X-men discover the multiverse, that would explain their absence from the last 3 phases and then in Phase 5 start to combine them all, a missed opportunity.

[@booziebadazz1692]

The marvels was perfect especially because of that, I don’t mind a slow pace keep in mind COVID really impacted it

[@mackchats6520]

@@booziebadazz1692 Not my cup of tea but glad you liked it

[@themanofshadows]

They couldn’t use the mutants just yet, that’s why they’re waiting until phase 6 and beyond.

[@mackchats6520]

@@themanofshadows They could, they just didn't.

[@narcisosanz8137]

In my perfect world, Captain Marvel 2 would be one of the first entries to Phase 4. It would try to fix her character and the movie would start with her being as overpowered and cold as people thought she was the first time around (maybe piercing through a spaceship to save people from another planet, but scaring them off in the process), then she would return to Earth for whatever reason, learning that the snaps created mutants as a side effect and she would have to face Rogue who, mislead by Mystique, would take Carol's powers away and then have a redemption arc along the story. And that's it. Maybe Monica would receive her powers through Rogue while trying to save Carol, then Carol would have to trust Monica and rebuild their relationship till her powers were back by the end of the movie. Then they'd have infinite ways to introduce the X-Men. Maybe Magneto could have a modernized adaptation of his origin with Hydra instead of Nazis while Professor X could be focused on gathering mutants in the five years jump.

[@txrcher]

"... because the character matters more." Great line. If only they had remembered that when they should have recast T'Challa.

[@agenerichuman]

Yeah, that might be a controversial opinion but I agree. It's a tragedy that Chadwick Boseman died. But would be have really wanted the character to die with him? With a project this large, I don't know that it would be smart to kill off every character whose actor died. In the comics, these characters are always larger than life and they're written and drawn by a wide variety of people. Comics don't usually stop because someone involved dies. I get not recasting him right away though.

[@sarov7658]

@@agenerichuman yea the overreaction

[@thepubknight6144]

My issue the same people bitched and moaned about a Tony Stark variant then because big KZbin channels/content click bait farms kept lying about A iron man variant played by Tom Cruise in the MCU and people ate it up and wanted it How can you be a successful movie studio if you're taking cues from moronic shill channels who make up shit to get ad revenue? One minute people want a end game type of film...then they complain about tv shows and movies being a end game cash cow

[@brucecrawford_17]

With respect, you’re putting the wrongful blame on Kevin Feige. Yes, he’s head of Marvel Studios, but it was Bob Chapek and Bob Iger who spread Feige too thin with all the Disney Plus Marvel shows and mandated that he have them. Feige doesn’t have time to oversee everything that comes out in the MCU.

[@user-bt9yh8jn1q]

When MCU is successful Marvel NPCs: Good Job Kevin When MCU is TRASH GARBAGE Marvel NPCs:It's not Kevin's fault😂😂😂😂😂😂

[@michaelmcgee2026]

The woke BS was feige's idea

[@sadarumhogai9337]

kevin isnt responsible for the sucess just the downfall, kevin only took over in totality in 2019

[@keithck3720]

This. When it was just MCU movies, Feige had enough time to do proper QA. Once he also had to oversee all the Disney+ shows too, he couldn't possibly hold everything to the same high quality.

[@NotSoSvenn]

not to mention the firing of james gunn didnt seem like a feige choice and he was suppose to help run the mcu

[@keithck3720]

I might be wrong but I'm not sure it was Feige's idea to have a plan. To me, this screams Disney meddling and wanting to not only keep the gravy train rolling but to make the gravy train bigger with Disney+ shows.

[@djdubc09271]

It wasn't. Dude don't know wtf he's talking about. Disney CEO literally came out and revealed what was wrong.

[@trevturp6891]

@@djdubc09271 Facts

[@trevturp6891]

@@djdubc09271 Exactly

[@trevturp6891]

@@djdubc09271 Agreed

[@thepubknight6144]

​@@djdubc09271 Never seen so many people defending a shitty CEO

[@TevyaSmolka]

Honestly for me I loved guardians of the galaxy volume 3 it was really awesome.

[@redmondbaker8496]

Guardians 3 was the exception not the rule. It's a holdout from phase 3

[@TevyaSmolka]

@@redmondbaker8496 technically guardians 3 is from phase 5 this year not phase 3.

[@ironbro2794]

​@@TevyaSmolkaI think he means that it feels like a movie from Phase 3 - the golden days of the MCU.

[@TevyaSmolka]

@@ironbro2794 ah gotcha that makes sense.

[@booziebadazz1692]

I was just thinking about how James Gunn is metaphorically rocket raccoon and the other animals in cages are the directors or creatives that Marvel/Disney(high evolutionary) kills but rocket ends up killing him and escaping so I was just thinking I should rewatch because that’s pretty heavy

[@bartplays3392]

Been waiting for someone to make a video about this specific topic for a while now and FINALLY you did it!

[@alexanderpabon2933]

It's really hard to blame one individual for the failure of a franchise. Movies are created by the team, and, therefore, the fault lies within the creative team. So far, the MCU lacks a leading man/woman who fills Iron Man and Captain American roles. As a result, every subsequent sequel feels as pointless as the last one. With no roles assigned to these protagonists, it feels like they don't serve a purpose to the universe and will just be forgotten about until the next Avengers movie (probably). The question then becomes, why should we watch these movies if they are just disposable products? While some might say for their entertainment factor, Marvel hasn't produced an entertaining movie in quite a bit. Sure, they might make a good movie every once in and while, but they're inconsistency in doing so has made the audience distrust them. So, in conclusion, Marvel needs to decide who their main characters are and stop with the smorgasbord approach so they can get back on track. EDIT: Nowhere did I say that Feige doesn't deserve to shoulder some of the blame. Read before you comment.

[@narcisosanz8137]

I don't know. Kevin received all the praise for the first three parts of the MCU as the "brilliant mind" behind it. Now that Marvel movies became nothing but everything wrong with phases one, two and three, I think it's fitting to put the blame on him as well. He got more and more control over the years. People tend to forgot, but I remember how Joss Whedon was bummed out after Age of Ultron BECAUSE of studio interference, Feige's interference. Same for Patty Jenkins leaving The Dark World so Marvel could release that shit. The problem is, as said in the video, how everything feels so over produced now. Phase One, the Guardians movies and Winter Soldier (and Infinity War) were good because there were filmmakers doing their job. They have a heart. The more interference a movie gets, the more it will feel disjointed, silly, etc. And that's what's happening right now. They won't let the crew do their job, they'll fix it in post. Then the screenwriters will have to keep rewriting shit even after filming is done, directors will butch the movie to add any stupid scene the producers feel like adding, FX team will overwork because Marvel can't decide if Hella will face Thor in an alley, a cliff or Asgard and everything will look like an unfinished mess because of it. Marvel looks more and more cheap looking over the years when budget is getting bigger everytime. Even Sam Raimi, who's a great director, released a shitty movie under the MCU, way worse than Spider-Man 3 and even worse looking. What I mean is, they should go back to basics, creating an outline of where the universe is going and allowing creatives to create so they get to find new protagonists to this universe and the next saga. For the most part, Marvel Comics never needed Iron Man and Captain to keep going and I think the MCU can do the same.

[@naimulislamrumi3028]

Idk, didn't you listen to the video? Kevin Faige is THE autocratic creative team. Nia DaCosta said, "it's his film". Also, if he can receive the praises as the God who helmed the Infinity Saga, then he sure deserves the blame.

[@jacosisaba]

Well everyone sure likes to give him all the praise for the Infinity Saga so how is it not fair to give him all the blame. He doesn't get to be called the greatest studio producer for the first part of the MCU while the absolute garbage he's made is pushed under the rug.

[@milkshake3853]

So, suddenly all the writes became bad? Like Sam, the fucking creator of the most aclaimed trilogy of super heroes movies? The girl who directed candyman and is know for making good movies since her debuty? Suddenly, those writers e and directors became bad? When the only thing in commum is that kevin is there to intervine?

[@ashlingeorge6576]

Excuses Excuses. It was obviously Kevin Feige. The Director of THE MARVELS said that THE MARVELS is Kevin Feige's movie and that its his production and guess what? It FLOPPED harder.

[@Dragonten312]

Feige isn't the problem - it's Bob Chapek. Chapek came in and decided to have every minor MCU character have a spinoff series so they could flood Disney+ with content. Feige couldn't oversee everything and quality dipped.

[@thepubknight6144]

Thank you It's downright frightening how many people go out of their way NOT to blame Bob Iger or Bob Chapek

[@PanBami2023]

They're all the problem tbh, The execs think marvel is just a cookie machine that will sell regardless of how shit the cookies are and how many of them you make. Feige is the problem because the creative direction has been less than poor. Every major movie outside of No Way Home (Sony) and Guardians 3 (Gunn) has just been a creative disaster. The shows are even worse, it's so obvious they just want cheap copycat more diverse replacements for the original avenger heroes. Iron man gets a black female replacement, captain america gets a black replacement, hawkeye gets a female replacement. Even captain marvel has already been replaced by a pakistani replacement. It's just getting ridiculous and not cause of the race but because they aren't giving these people their own identity. Why make a new Iron man if you could make an original character? Like I get that the OG cast was probably done with the characters and wanted out, but don't just replace them with the exact same characters but a different look. Sam was a character in his own right but the Falcon was completely discarded to make him the new Captain America. The same goes for Shuri and then I haven't even talked about the absolute massacre of characters like Docter Strange, Wanda and Thor (who also had a short female replacement). There's just no creative drive anymore to make any interesting new characters just the same but with different looks.

[@DougieYT]

@@thepubknight6144It’s all of their faults Marvel fell off.

[@eazye1083]

I think the train analogy at the end was perfect. For those that have been watching from the beginning we still have a deep love for the MCU and want them to course correct. But it’s getting harder and harder to stay on that train.

[@marcusdrake2400]

Marvel needs to change the way they do things. For one, stop going into production with half baked scripts, plan ahead, give writers more time to write a cohesive narrative and that will lead to less reshoots & less likely to put more money on the budget. That’s why Loki was as good as it was

[@patarp1350]

Nope the solution is cancel everything including the terribly bad Deadpool, Fantastic "Captian America" / Falcon movie, Eric. Reboot now and revast all characters to save the MCU from being trash entire since Endgame (inc Captain Marvel 1). Either retell Phase 4 or do a current DC reboot.

[@spiderjump]

the mcu should have taken a break for 3 years . take the time to plan out the overall story arc and plan 3 movies and gauge the reaction from the fans.no streaming shows ...

[@theanatomyoffilmandcinema]

Fantastic video! I definitely agree, really think it’s important to understand the issues associated with Marvel’s plan. They plan so far ahead to the point where it is truly impossible for them to naturally stimulate interesting stories without making them feel forced into some grand plot.

[@brucecrawford_17]

It's because greedy Disney wants quantity and not quality now.

[@TomCruz54321]

I agree. In the beginning I was excited for the announcement of the lineups, but it ended up hurting them later on. For example they clearly didn't have a good story for Ant-Man, they only released it because it was in the lineup. It felt like an obligation rather than a creative decision.

[@theanatomyoffilmandcinema]

@@TomCruz54321 definitely. This not only leads to that movie feeling way too different from prior ant man films, but it also makes general audiences disregard anything that is not marketed as relating to the grand plan

[@stopculture]

The book you mentioned states that Feige always exerted far more control over Marvel Studios movies than your average film exec or producer. It was always that way.

[@spritvio639]

Listen, I have my own problems with the modern MCU. But, a lot of these videos I see not just from this channel but also from a lot of others is that they just repeat the same thing. While some of that is true like the movies and shows just aren't as good as they used to be. A lot of them come out as contradictory or just not true. A lot of people like to say, "The MCU feels disconnected" but also say, "Everything feels like it's just building up to a grand plan". "The MCU should diversify itself and focus more on solo projects", "Where are we going? There's no clear thread like Thanos or the Infinity Stones.", "You're relying on the Multiverse too much", "It's supposed to be the Multiverse Saga, but the Multiverse is barely in any projects", etc. If I was Marvel, I would be confused because of all the mixed signals everyone is throwing at me. I would also be confused because some of the problems people are saying, just aren't true. The MCU does have solo projects that are self-contained like Thor 4, Shang Chi, and GOTG 3. It also has projects that are connected to the wider plot like NWH, Loki and Dr. Strange 2. So I'm not really sure what people are talking about when they try to say one side doesn't exist.

[@DavidMartinez-ce3lp]

Both the side stories and interconnected stories have the same problems. Mistreatment of the characters and the universe. Doesn't really matter if it looks like they have a plan. It's not working. Thor 4 was a failure that continued the trend of making Thor into a complete idiot. No Way Home was actively changed because they were so desperate to have the power of nostalgia from the other Spidermen. This actively hurt the story of Dr. Strange 2 which was supposed to be much more connected to the events of No Way Home. Reduced Dr. Strange to a secondary character in his own film. Loki was meh at best. The events of Loki seem to only sort of matter in Ant Man 3, and that was another failure. And Kang was defeated yet again. The reason it's not so simple is because there are so many damn problems with everything the MCU is putting out. None of it is working. People aren't showing up, but they are full steam ahead. Not changing a damn thing. Just putting more content out.

[@mutalemwananshiku4098]

@@DavidMartinez-ce3lp least in thor 4 the character has his hammer back and a renewed purpse. Also strange was the lead character of his film people who say he wasnt are being morons. Actually people have shown up.

[@DavidMartinez-ce3lp]

@mutalemwananshiku4098 Thor is an absolute fool in Thor 4, and his "purpose" doesn't fit with his character. Not a natural progression of the character. Makes no sense. It bombed. Dr. Strange was sidelined in order to prop up Scarlett Witch. No big journey for strange, just a side mission and then he didn't even defeat the villain. She just defeated herself. This movie was such a waste of potential in every sense. It too failed to make enough money. Another failure. Just a freaking mess.

[@mutalemwananshiku4098]

@@DavidMartinez-ce3lp his new purpose is to be hero to other alien races. It made 760 million it didnt bomb. No big journey? he goes from being afraid of letting go of his past and by the end makes peace with it. If strange didnt show up to empower america she would have been dead. Wanda killing herself is similar to doc ock defeating himself in spider-man 2.

[@mattyboyb523]

I happen to agree with much of what’s been said here. The blame does need to be appropriately spread out but ultimately Feige needed to step up and say “this isn’t right and this won’t work” but he didn’t. He put his stamp of approval on projects and he now needs to answer for it. With regard to some of the details being mentioned, I know it’s not confirmed but there are two rumors out there that seem to have a good shot at being true: 1, there’s some sort of contract they haven’t been able to get around with regard to the original Mutant characters & actors who portrayed them that has Marvel handcuffed until 2025 2, Majors may have a deal that says he and only he gets to play any and all Kang variants through a certain time. Basically they’ll have to cut ties if they want to move on with a variant and if he gets out of this mess they will have walked away from one of the better actors in Hollywood(he’s perfect for this role, similar to RDJ as Tony Stark or Cumberbach as S Strange)

[@agentofchaos7456]

The X-Men were recast in the prequel films and the TV shows Legion and Gifted, which was co-produced by Marvel. So that literally makes no sense. Acting contracts don't even work like that. The Kang thing sounds like BS too.

[@SaveDareDevil-Mx]

Yo miss me with that stamp of aproval bullshit, my dad tries to bring up the same shit but it’s a mute, outdated, & misinformed point. With all the pressure from execs above him, who the hell is Kevin to put a seal of approval on anything even if he legally could. *^Answer me that question in all seriousness.* …Wtf do u think would happen if he said no to something that Bob iger mandated…. *The greedy evil genius asshole would just have to remind Kevin how he personally helped Kevin cut ties to ike Perlmutter… twice…

[@ethanbrunt7755]

One problem is over saturation. What makes something valuable is scarcity. If everyone had a Rolex, it wouldn’t be special

[@didrikschubertsson8673]

About why Jonathan Majors isn't recast. According to the Weekly Planets segment " Hot scoop or a shot of poop" Majors can't be recast. Because of the nature of multiverse, Majors was afraid to be recast so he put in his contract that ONLY he could play Kang in live action.

[@Mr.LegendDude]

I partially agree with you but Kevin Feige isn't necessarily the problem. 600 new shows and movies and... CONTENT... were greenlit because 80% of his power over the damn franchise was taken away by Bob Chapek. Nothing he could do. Feige only announced Kang Dynasty and Secret Wars because it would've been leaked online the day before. Nothing he could do. Taika Waititi almost had full creative control of Love and Respect and look where that went. Nothing Feige could do. Marvel needs to make good movies... but I don't think letting everyone just play around without no plan is the solution. Marvel needs Kevin... We all do...

[@iluvchess14736]

I think its really interesting that most of the time these videos about how phase 4 has no plan but you explained how its too planned

[@morganqorishchi8181]

Something that has contributed to burnout with the MCU for a lot of people I know is the unrelenting pace at which content is coming out. There's so many shows and movies people can't keep up. Disney execs may think we all have the money and time for that and I understand that Disney's sole motive is to make a profit, but they would honestly make more profit with a few quality products rather than a deluge of mostly okay-ish ones.

[@ftwnoobbuster]

The Fantastic 4 or the X-Men really should be the main characters that we follow (I would have said Black Panther or Dr. Strange but they messed that up). The Fantastic 4 definitely should be the main focus going forward imo

[@mutalemwananshiku4098]

How have they messed up doctor strange ? And black panther is right now their most dominant franchise. Alsp the f4 are coming.

[@jcasali3391]

i disagree if it wernt for Fegie i wount of seen Tobey Maguire and Willem Dafoe return after 20 Years in No Way Home since 2007 im glad they did that my love for the Raimi films returned in this film

[@trevturp6891]

That movie was made by Sony, not that hack and if it weren’t for Feige, then the continuity of The Raimi Movies and The Webb Movies wouldn’t have been contradicted by Spider-Man Yes Way Godawful.

[@Ryder_OMEGA]

Old is gold, the new generation of writers and leaders just dropped the ball and lost it.

[@TheMarine316]

Feige didn’t kill the MCU, it was running perfectly until all his authority was taken away by Chapek

[@kentdrawsit3813]

As Iman Vellani has said we have no choice but to be patient and wait for the actual projects to come. She and the entire studios are very much aware of the criticism and Marvel is working very hard to write actual good projects so it's good they are delaying majority of them.

[@mattyg4682]

The thing I don’t get why make project no one gave a fk about. They lost fans within an spam of 2 years. No way home was when fans actually came back it wasn’t forced woke it was good story telling and nostalgia that brought fans to invest. Now I would watch a thing they make because they hiring these woke writers that hate the source material and just writing story’s that society don’t even fk with. So they write for a delusional group of minority that’s what Disney is now an delusional group of minorities.

[@callumpenman6957]

Interesting. I really like and appreciate this video. The inflexibility of 'The Plan' compared to what it was before, the argument for recasting Kang instead of panic switching to Doom, (reminiscent of Neve Campbell as a reaction to Barrera's and Ortega's departure from Scream 7) rather than serving the character and story, all brilliantly argued and well thought out. I would make 2 observations. 1. Victoria Alonso, purely from a business standpoint, (morally and personally may be different) needed to go. And that firing had little to nothing to do with VFX issues. They happened long before she went, and continue long after. It had to do with repping another studio at an Awards event and the perception of that. 2. Curious how in this entire video there is no mention of Bob Chapek and the consistent allusion to Kevin Feige having overall control-when it's well documented that they are mutually exclusive. The overruse of Disney+ as a Marvel jockey for a vast array of content that isn't great, and dilutes the brand? Chapek was the one who had control over that, and switched priority to it, made decisions to dump Pixar and Black Widow on Streaming, worsening relations between talent and Pixar. The installing of financiers in place of creatives-in a move that won't be fully wrung of consequences until his demanded slate finishes in 2025-leading to a loss of oversight and creative and quality control. Chapek. Don't get me wrong, as said above, I think you make some excellent points and arguments, and I agree with a lot of them. And I am not proposing all blame gets laid at 1 man's feet, but there is an undeniable correlation between the couple of decisions above, and the quality decline of Marvel. Your heading is also blatant clickbait, as, thankfully, you don't actually argue the title-I feared it would be the Star Wars/DC fan trajectory of we loved Rian, until we hated the Last Jedi, now he's the worst thing to ever happen to the brand (have you not seen RoS?) and should never touch it again. It's not dead. It's at a crossroads, but hopefully, with creative control returned, in 2025, with the benefit of a break, we can get back to what we loved for a decade.

[@_M....]

Finally someone said it, the FOX-Men need to be a thing of the past. Why the hell are they dragging out legacy charaters from a franchise that had to be reset a few times, where a mere third or so of the movies were any good or even well received at the box office and most of the characters were not done any justice to begin with?

[@jahirflores2938]

The MCU has to end. This is Disney’s fault because since they have no creativity with their animation side of things, they leaned too hard on the mcu therefore milking it and putting Feige in a tough position. But to me, the MCU has to end. Bring all the characters back (avengers, X-men, everyone) in a couple of years so it doesn’t get old and make people hype about them making more movies.

[@matthewroth1]

It's also too much content too quickly, forcing people to watch Disney+ shows to keep up with the movies and overall storyline. I blame Disney and their greed more so than Kevin. This whole mess would've been avoided if the Disney+ shows were not directly connected to the main MCU story and after Endgame, the MCU took a break for a year or two then started individual movies again with the X-Men or Fantastic Four, slowly incorporating back characters from the Infinity Saga after they built up these new characters and introduced Kang or Doom. It would've felt like a much more natural progression. The movies now are stepping stones, there's no individual identity or soul in any of them, even when you bring in a wacky, cool, unique director like Sam Raimi.

[@sabrinahansen2112]

I completely agree! If they wanna do disney shows, then fine, but the audience should be able to watch the movies, without having to watch any show to keep up with it. I honestly believe disney was what ruined everything

[@baldomiropoopito812]

The X-men and Spider-man were more popular than the Avengers especially during the 90's and together with the first Blade movie paved the way for Superhero movies. Its kinda disrespectful when they're just gonna multiverse the X-men into existence especially when the X-men were one of the pioneers of superhero movies 'cause remember unlike the Avengers they didn't need to make individual films to establish the group. Thats how popular they were back then, that even as a group you can still know who's who.

[@ajdz1840]

The MCU should never have tried to outdo Endgame and the Infinity Saga straight after it ended. The Eternals should have been where the Eternals realised humans are worthwhile and the Avengers triumphing over Thanos proved it. Then there should have been some kind of Intergalactic Council that decided Earth deserved protection and the Celestials left Earth alone instead of laying an egg in it. This should have closed off all the cosmic storylines for Phase 4 and 5. Then the MCU could have given audiences a rest and become more grounded again instead of the tedious and expensive CG crapfests they've been for too long.

[@IsaiahSenku]

I honestly dont think recasting kang will change anything in the story aspect, the character(s) is set in stone whether majors plays him or not.

[@xtaylor4123]

There should not be constant news of new plot leaks, cast and crew of Kang Dynasty and Sercet Wars. Marvel needs to focus on making the slate they have now the best it can be and not securing the next far away end of saga event.

[@YourBlackLocal]

“Every movie stood out.” A lot of revisionist history here.

[@alexman378]

Yup, when you play Iron Man, next to Captain America, next to Guardians of the Galaxy, next to Dr Strange, next to Black Panther, it’s really easy to confuse which is which.

[@YourBlackLocal]

@@alexman378Right… because that’s what he’s referring to even though he’s clearly talking about the style of the films. Your explanation is exactly the same as it is now.

[@alexman378]

@@YourBlackLocal Uhhh, yeah, that’s also what I’m saying. Watch all four of those, even one scene from each, and go ahead and tell me they’re all within the same style.

[@YourBlackLocal]

@@alexman378 Except you’ve just ignored Age of Ultron, The Avengers, Antman, and the Thor movies. All shot in the same generic style.

[@rafaelmarkos4489]

​@@YourBlackLocalKenneth Brannagh's directing shows in the first Thor movie - it's the second one that looks bland. Both Avengers movies are recognizable Wheedon's work. And Ant Man could have been great, but that's when the MCU started showing that Feige was going to have the last word. Still, it does look unique, purely because it is about Ant Man.

[@philbattiste9649]

In many ways, Marvel's success defeated them. They got so used to winning that they forgot how to recover from a loss.

[@StephanGraffeo]

The only reason we haven't gotten a proper introduction of mutants in the MCU is because of a prior contractual obligation stating that nobody could be recast before 2025. It's how we're able to get the Deadpool 3 film that we're getting, since you can do a whole film about mutants and the multiverse without recasting anybody and violating said contract.

[@agentofchaos7456]

The X-Men were recast in the prequel movies and in the TV shows (Legion and Gifted), which were co-produced by Marvel. What you're saying is pure nonsense. LMAO acting contracts don't even work like that. You are lying through your teeth.

[@StephanGraffeo]

@@agentofchaos7456 Copy and paste this string of words into your search bar, and you will get a link to the article I've tried showing you 22 times now: r/MarvelStudiosSpoilers/comments/w9ki1f/update_contractual_obligations_to_fox_producers/?rdt=48886 Due to a contact that was put into place before Fox was bought out by Disney, the prequel actors cannot be recast before 2025 because of plans at the time to expand the franchise past movies like Dark Phoenix. I get that things can be hard to understand on the internet from time to time, but just ask for clarification if you're confused instead of whatever you're doing now. I have nothing to gain from "lying through my teeth", I'm just engaging in the conversation at hand.

[@kevinmilhim646]

I don't remember where I heard this quote from, I think it was something related to Teenage Mutant Ninja Turtles, but I think about every time I hear about people meticulously planning ahead. It goes like this: "The measure of a good leader is not by how well the plan goes, but by how well they are able to adapt when the plan inevitably goes wrong." Course correction is a vital skill for massive projects like the MCU, and Kevin Feige announcing films and shows so far in advance is like the exact opposite of that.

[@ralphangel561]

The Disney+ shows started to distort the vision of the cinematic experience because everyone didn't have subscriptions to keep up with stories.

[@toxicheadshot360]

Him taking a back seat is the reason things are trash, to much things being worked on so he is stretched thin and not being able to over see the stuff

[@CharlieHepp]

But Marvel Studios didn't sprint after the endgame. They had a COVID-imposed break, the longest in MCU history. And fans did miss them as seen by the success of early phase 4 in the covid era. The problems didn't catch up to Marvel Studios until the second-weekend drop of Multiverse of Madness and 2025. There should not be constant news of new plot leaks, cast and crew of the Kang Dynasty, and Secret Wars. Marvel needs to focus on making the slate they have now the best it can be and not securing the next far-away end-of-saga event. Great video man. I have hands down watched it already. It's crazy that Kevin Feige went from being one of the most trustable producers in Hollywood by the fans to a massive hack I think you gotta take a nuanced stance at the MCU from both a creative and financial perspective. The BRAND is strong...because your video exists. Only the Irrelevant dies these days and the MCU is far from it. What I think is the problem is SCOPE and FOCUS. Before, the MCU was limited by its infancy. Now, with all the confidence, money, and freedom, there was far less discipline in managing the direction of the Universe. I think what happened is that Covid made them panic, and then they over-corrected with the Disney Plus shows (except Loki, Hawkeye, Ms. Marvel, and WandaVision) and they took WAY too long to get back on track because they had already committed time, money and resources. I think that it needs to be considered HOW QUICKLY we react versus how much time it takes to create a quality movie and or show. It also needs to be considered that Disney's invisible hand is ALWAYS pulling away from creative quality with its overbearing presence. People have been saying the MCU is dead for 2 years!!!! It isn't dead. I think they can turn it around at the drop of a single movie and some excellent choices after that and there is no other product on EARTH that can say that or do that right now. Call me a contrarian. I hear a LOT of talk about why people don't like The Marvels. What I don't hear a lot about is people like me: Zero complaints about The Marvels because I walked away after Thor 4. Hell for all I know I'd love The Marvels. But after The Eternals, Black Widow, Dr. Strange 2, and Thor 4, I was done. Happy to take my Iron Man 1 to Endgame ball and walk away. I didn't skip The Marvels because of The Marvels. I skipped The Marvels because of what came before The Marvels. With respect, you’re putting the wrongful blame on Kevin Feige. Yes, he’s head of Marvel Studios, but it was Bob Chapek and Bob Iger who spread Feige too thin with all the Disney Plus Marvel shows and mandated that he have them. Feige doesn’t have time to oversee everything that comes out in the MCU. The MCU is in better shape than the DCEU. I disagree that Doom should be in the Fantastic Four. Introduce him right, not just in the first Fantastic Four film like every other Fantastic Four film where he is defeated from the start. Thanos wasn't defeated directly in the Avengers. Fans are upset Kang has been defeated so often Kevin Fraud doesn’t own The Success of The Infinity Saga, Ike Perlmutter, Jon Favreau, James Gunn, Joss Whedon, and The Russo Brothers on the success of The Infinity Saga. Disney killed the MCU after Stan Lee died. I’m sure this video is insightful and probably raises some good points but man… you’re leaning really heavily toward clickbait with that title and thumbnail. I thought Chepak killed the MCU? Let 'em die man...m-she-u is done. Do not recast yet. Learn from pirates. The upcoming MCU projects are What If Season 2, echo, Deadpool, Armour Wars, blade, Captain America Brave New World, Spiderman Freshman Year, X-Men 1997, and Thunderbolts. That's plenty of projects that don't need Kang even mentioned to wait until after this trial. Slow down productions and push the Kang dynasty back as needed. It's odd how many white MCU fans are so quick to recast black actors like Majors and Boseman. Slow down production and wait. After the trial recast or rehire Most of y’all say that you don’t care about Marvel now but when Deadpool 3, Fantastic 4, and the next two Avengers movies come out y’all will be there opening weekend, stop kidding yourselves y’all still care for this franchise.

[@TF2CrunchyFrog]

I'm fine with "a plan" when it means planning ahead, because if you need to coordinate so many characters and plot threads you can't do _Lost_ series formulate, which was: Just keep adding more characters and "mysteries" and hope at some point it will all magically fall in place (it won't), instead of bits of Lore contradicting each other. But the problem of having A PLAN in capital letters that everything must bow to is... look, if you've ever played a tabletop roleplaying game, where the gamemaster is supposed to problem the worldbuilding framework and a character-driven story that changes according to what the players do in it with their characters. But you know what happens if you have a bad gamemaster who wrote what is basically a novel and expects the player characters to become mere puppets in the gamemaster's grand design who should play out the scene the way the GM envisioned them beforehand. And every deviation from the path is blocked or punished. Look, plot-driven stories can work just fine and be interesting: Just look at the James Bond movies, where James Bond is basically a cypher who does not need character development... he's there to solve the problem posed by the villain. Same goes for any Disaster genre movie, where things happen to random protagonists. Or most Murder Mystery plots, where the detective may have persnal quirks but the character arrives fully formed with the goal to solve the mystery. But the MCU has always been character-driven, an ensemble piece, a tapestry and mosaic of individual stories, heroes and villains, coming together. The Loki series remembered this.

[@YuzuMelodious]

Interesting. In addition, there's also another negative side effect to having a "plan". More specifically, a misplaced plan as I would refer it. As part of the way the show, How I Met Your Mother ended, was due to the creators having had planned ahead as to how they wanted to end the last few minutes of the show. It may have been part of the plan but it regressed 3 of the main characters & did one major character dirty. I also agree in that part of what made the first 3 phases of the MCU was through a character driven choice of storytelling.

[@TheDCbiz]

But marvel studios didn't sprint after endgame. They had a covid imposed break, longest in mcu history. And fans did miss them as seen by the success of early phase 4 in the covid era. The problems didn't catch up to marvel studios until second weekend drop of multiverse of madness and 2022.

[@alextorres8635]

I think you gotta take a nuanced stance at the MCU from both a creative and financial perspective. The BRAND is strong...because your video exists. Only the Irrelevant dies these days and the MCU is far from it. What I think is the problem is SCOPE and FOCUS. Before, the MCU was limited by its infancy. Now, with all the confidence, money and freedom, there was far less discipline in managing the direction of the Universe. I think what happened is that Covid made them panic, and then they over-corrected with the Disney Plus shows (except Loki, Hawkeye, Ms Marvel, WandaVision) and they took WAY too long to get back on track because they had already committed time, money and resources. I think that it needs to be considered HOW QUICKLY we react versus how much time it takes to create a quality movie and or show. It also needs to be considered that Disney's invisible hand is ALWAYS pulling away from creative quality with it's overbearing presence. People have been saying the MCU is dead for 2 years!!!! It isn't dead. I think they can turn it around at the drop of a single movie and some excellent choices after that and there is no other product on EARTH that can say that or do that right now. Call me a contrarian.

[@dcmastermindfirst9418]

Lol the mcu is definitely irrelevant now. The world has moved on and found other things to watch.

[@alextorres8635]

@@dcmastermindfirst9418 if it had you wouldn't be bothering to comment. You don't meme irrelevant IP. You meme shit people care about.

[@seanbrazell7095]

How do you improvise when improvisation makes for effects burnout as you said in this video?

[@FilmSpeak]

Well there's improvising on a macro level ("The Plan" and allowing creatives the freedom to tell stories and let that be the guiding force) and then there's making changes last minute when you've already finished principle photography.

[@tylerhackner9731]

I feel like MCU is never truly over but it has ebbs and flows

[@trevturp6891]

The MCU is truly over.

[@IsaiahSenku]

Yea I do think the pandemic caused some problems but I'm putting hopium faith in phase 5 and 6 to get better

[@akshadganachari3904]

True, and even these guys know. But you know..... where will they get the content to generate views?

[@theanatomyoffilmandcinema]

I feel like they really should end it permanently with Secret Wars. The size of it is just getting way too big.

[@415Dwilliams]

I think they should have recast T'challa. No disrespect to Chadwick. Feige and Coogler put their heads together and decided against it.

[@nicholasdoucet673]

I’m sure this video is insightful and probably raises some good points but man… you’re leaning real heavy toward clickbait with that title and thumbnail.

[@captainblighe7297]

Imo a smart move for any ceo or corporation that owns a studio and or set of rights to a character would be very simple. Ask them to make whatever films and shows, ask for updates every so often to see how they’re getting on, give them the monetary wealth they need but lightly enforce a limit on the time and money they have, not a deadline or low amount but just something to not give them unchecked power. Because sometimes creatives get too in depth with their stuff when it’s not needed, I know.

[@KuroOokami167]

Okay, does anyone that says Thor 2 didn't work actually have a video or something to explain how and why? Because I actually enjoyed it, especially for the Loki parts, and I want to understand what makes it so bad. I'll grant you, it is not the strongest film, but I see it as average at worst. Is there a detailed breakdown somewhere that says more that just, "It didn't work," because that explains nothing, yet it's all I ever hear. I'm more frustrated I don't have an explanation than anything. Like, I'd put Thor 2 above Captain Marvel, the Eternals, Hawkeye, She-Hulk, Dr. Strange 2 and Ms Marvel from what I've seen, and I could even explain why on all those, but I just want to understand what makes Thor 2 the dog y'all absolutely have to kick in any Marvel discussion.

[@anthonyroeback308]

It would be good if Marvel would use the blast from Thanos’ use of the stones as a reason why some people become mutants. Even those who were born since the snap. They would be teenagers now which is perfect for times for mutants to gain their powers.

[@ragingshibe]

The big issue is not only the fact Fiege announced too much about the new Saga, but at the same time, few writers and directors are even following that plan in the first place. The only projects that have been truly dedicated to the Multiverse saga was Multiverse of Madness, WandaVision, Loki, Quantimania, and maybe Falcon and the Winter Soldier. Everything else has either been epilogue/concluding stories for the old heroes like GOTG 3 and Thor 4 or entirely independent stories for the new heroes that have zero to do with the saga like She Hulk, Moon Night, and Shang Chi. And theres no way those projects didnt get released with Kevin's approval, which means even he's taking half-measures towards the saga.

[@MoManiaTV]

The Golden age of the MCU will be remembered

[@mutalemwananshiku4098]

The "golden age" was perfect u know.

[@bizzybrown5701]

The Marvels was decent and it wasn’t made specifically for me. I didn’t play with Barbies when I was a kid because they were not tailored to me but I never hated that my sisters had a shit ton of them

[@Wnston55]

Marvel/Disney needs a soft reboot. From the recent formulaic movies, over-saturation with Disney Plus, Jonathan Majors-Kane situation and the influx new unpopular female characters I don’t see them fixing this without a reboot. Use Deadpool then the X-Men for a soft reboot, keep what works drop what doesn’t and tell good stand alone stories again. And please God please start casting younger actors. There should be no reason why we’re hearing rumors of 50 year old Pedro Pascal playing Reed Richards.

[@TheDCbiz]

I disagree that doom should be in fantastic four. Introduce him right, not just in the first fantastic four film like every other fantastic four film where he is defeated from the start. Thanos wasn't defeated directly in the Avengers. Fans are upset kang has been defeated so often

[@krishnakapadia146]

Just hear this out When the trailer was gonna come for Avengers 4 which was endgame we weren't sure about the name at all until the trailer And now we know the titles of movies coming after 3 and 4 yrs

[@FilmSpeak]

Yep EXACTLY and how much fun was the time of speculation and uncertainty! It added to the anticipation.

[@eliud2099]

Don’t get it twisted homie, Iron man 3 didn’t work either

[@river.]

I still remember seeing Avengers 1 in the theatre, it was my first Hollywood movie experience. I was just 10 years old at the time and watched only Iron Man, and it holds a special place in my heart. I don't know why I would ever watch another Avengers anymore, none of the current characters are as interesting/inspiring.

[@ingobernoble2678]

Feige won't let the Fox X Men go because that's how he got his start producing super hero films. I'm sure in his own private head canon those will always be "his" Xmen

[@dcmastermindfirst9418]

Lol those X men films were all rubbish. The mcu is dead. Most people have lost interest

[@abdulazimnaushad]

Problem with X-Men is there’s apparently a clause in the old actors' agreements that they cannot be recast until 2025 or 2026

[@agentofchaos7456]

That's been disproven. If that were true than why were many of the X-Men recast in the prequel films? They were also recast in the TV shows, which were co-produced by Marvel.

[@austinhassler7283]

10:30 that’s because Bob Chapek wanted Quality over Quantity. Now there’s only 1 MCU movie next year because Bob Iger put it that way

[@KuroOokami167]

Good points. But I also argue that Kevin has done nothing with most of the films and shows to forward any of his plan and no one is connected enough to add to the plan effectively which has led to major failures throughout the phases after Endgame. One issue is despite knowing that we're supposed to go towards Kang and Secret Wars via the multiverse is that the multiverse has been subverted as an expectation in Far From Home, and resolved across several different properties as a threat. How are we supposed to take Kang seriously when Ant-Man has already defeated a variant of him that was exiled, and every other hero has already fixed their own multiverse problems on their solo adventures? No one has really suffered any meaningful loss or anything besides Loki. Loki has been the only one to sacrifice anything to the cause which, after everything, feels like things are somehow only just beginning. That's another problem: nothing has forwarded anything towards a bigger picture. Nearly everything is self contained to a fault. Wanda's character in Dr. Strange 2 was a betrayal to who she ended WandaVision as, resulting in her death of character as well as her literal death, which would be monumentally stupid to undo at this point because anything, even a variant would pretty much just hand wave her existence like Vision 2.0! I wonder if he'll ever show up in anything ever again and if he'll just end up like his wife: turned villain in this ill constructed plot that defeats and betrays his entire purpose and character. I mean, yeah, there is something to be said about them trying to fit things to the plan they've laid out, and they definitely should have kept everything under wraps until things were ready. However, I find it incredibly difficult to say than any plan has been acted on until Loki really. Everything else just feels like filler in a multiverse that should be expanding, but isn’t. We do definitely need more solo stories to focus on their own stakes and problems, but we also need the cratives to effectively communicate to each other whatever plans they do have so that the actions and characters are consistent within the world of the MCU, so that things can actually push forward, puzzle pieces fit together and then we can all get hyped for the next event. I know there are good points in this video, but I think whatever plan they did have fell apart years ago, so much so that I don't really see how it can be said that they're trying to stick to something. I don't see a plan. I see a release schedule, and then I see a discombobulated mess next to that schedule. All I know is that communication and collaboration is not a thing happening with whatever powers that are responsible, and they definitely need to fix that.

[@jesse_cole]

Cringey "letter." Sounds like something I wrote to Santa Clause when I was four.

[@Omnigreen]

The problem is not that, problem is that they focused on lame characters instead of comics icons like Nova, Ghost Rider, F4 etc. and instead gave us Echo, Agatha, Ms Marvel etc.

[@FilmSpeak]

I kinda hint at that in here, but yeah...they're trying to make c-list heroes a-listers and it's not working. It also doesn't help when they aren't setting up those characters to succeed because they're not given enough development.

[@nalday2534]

Ms Marvel literally has better comics than Nova or Ghost Rider wtf you talking about

[@Omnigreen]

@@nalday2534 better for what auditory? Teen girls?

[@nalday2534]

@@Omnigreen ahhh yes the good old demographic bs. As if the entire point of art isn't to shed light on experiences that are different from yours

[@thereyofwater]

Can't wait for next year when a new project comes out and it's titled "THE MCU SAVED?!"

[@TomCruz54321]

📌I agree. In the beginning I was excited for the announcement of the lineups, but it ended up hurting them later on. For example they clearly didn't have a good story for Ant-Man, they only released it because it was in the lineup. It felt like an obligation rather than a creative decision.

[@trampotrav4350]

It wouldn't be fair to recast Majors because if he is innocent that would permanently stain his career

[@Mike-gl2pf]

8:50 Civil War didn’t make the Avengers lose in Infinity War. Iron Man was literally the only Avenger who wasn’t fighting in Wakanda so no they weren’t divided. I do agree that people over exaggerate how planned the story of the MCU is.

[@theflash9767]

The insightful critique of the current state of the Marvel Cinematic Universe (MCU) underscores a fundamental shift needed in its approach to filmmaking. To elevate the quality of cinema within the MCU, a more thoughtful and deliberate process is essential, starting with the script and extending to the VFX. A hiatus, followed by a focus on characters like the Fantastic Four and the X-Men, could provide a much-needed reset. The MCU's storytelling has become predictably formulaic, and this needs addressing. Each character should be unique, embodying their distinct qualities from the comics. The over-reliance on humor, especially in serious scenes, detracts from the narrative's depth and emotional impact. Comedy has its place, but it should not undermine the gravity of pivotal moments. Stories must have real stakes to engage the audience genuinely, something that has been noticeably absent in recent MCU offerings. The treatment of the multiverse concept is another area requiring reevaluation. Rather than being a mere gimmick, it should be explored with the seriousness and creativity it deserves, opening avenues for fresh, compelling narratives. Directorial freedom is crucial for the artistic integrity of each film. Directors should be empowered to imprint their unique vision on their projects, moving away from the current 'cookie-cutter' and 'assembly line' approach. This change would allow each movie to retain its identity, making the MCU a tapestry of diverse, yet interconnected stories. The tendency of the MCU to make every character quippy, akin to Tony Stark, has led to a homogenization of character voices, making them feel less distinct. This approach, while initially refreshing, has become stale over time. Each character needs to be true to their essence, contributing to a richer, more varied cinematic universe. Furthermore, the current strategy of using each MCU movie primarily as a setup for future installments has diluted the impact of individual films. Audiences are left feeling like they are watching extended trailers rather than complete, self-contained stories. This approach not only undermines the narrative strength of each film but also diminishes audience interest and investment. In conclusion, the MCU faces several challenges, but they are not insurmountable. By focusing on character-driven storytelling, allowing for creative freedom, and treating each film as a unique piece of cinema rather than just a cog in a larger machine, the MCU can regain its former glory and continue to captivate audiences worldwide.

[@mutalemwananshiku4098]

Honestly i dont think aside from quantumania and love and thunder that humor has undercut any dramatic scenes. Raimi, coogler, gunn, zhao were given creative freedom There have been plenty of mcu films thatbwere standalone and not every character is a comedian.

[@aunknownspecies4153]

I think the mcu is not dead or dying I truly just think the mcu has the same problem anything that runs this long would have which is a few less successful books in a series of books the comics had the same issue and plus having to change almost all their plans because of the pandemic and bad new leadership and plus every time anyone online make negative news about the mcu they have to change their plans again in the background which is why nothing feels connected we are way to harsh on some of these projects I think Falcon and the Winter Soldier is a good show it’s just isn’t great but people hate it for some reason I think moon knight was good not great but people hate it, Hawkeye was good not great but people hate it I’ve seen the marvels it’s a ok movie not bad not horrible the only things I can sincerely say was actually bad was “Secret Invasion” and “She Hulk”marvel is no where as bad as dc which has had almost 83% of its movies to be very bad though I think gunn will change that

[@JeSuisSamEtJeMangeMonCaca]

X-Men movies wouldn’t have worked in the context of the MCU where superheroes are praised for their differences while X-Men are hated for their difference. It wouldn’t have worked to include the X-Men just now.

[@GaboCO316]

imagine being kevin feige and having to read an ad read in your mail lmao

[@marcusdrake2400]

The Marvels is probably the last Marvel movie made in the Chapek era. I think the films afterwards like Capt America 4, Thunderbolts, Blade & Fantastic 4 is really where we gonna see the change Iger was talking about

[@TheBigGlober68]

Great vid man. I have hands down watched it already.

[@M567dk]

It's one thing to let the creator be the creators in their projects, but as long as it can connect to the overall story and makes sense to the audiences is what I am asking.

[@allendean9807]

Remember when Thor the dark world was considered a less than great film? Now, compared to the Marvels, it’s a masterpiece

[@mutalemwananshiku4098]

Thor the dark world is still boring. The marvels is better.

[@trentmonaghan179]

Also, that was a good point about how Marvel is bringing back the old Fox legacy characters, which were okay at the time, but Marvel should bring in an entire rebooted X-Men improving upon the old Bryan Singer X-Men.

[@LionHeartSamy]

13:04 "To cap it all off I don't know why Kevin you drew out integrating the X-Men into the MCU for so long" This line reminds me of the fact that everyone thought they were going to start integrating X-Men into the MCU, and instead we get a Ralph Bohner

[@PARAMYTAS]

Fiege had the chance to leave after Endgame. He didn’t and now he gets the coffee for Disney

[@AugustCrossroads]

He had a contract with Iger's predecessor

[@JcgLounge]

“Johnathan Majors is a great actor. But he’s replaceable because the character comes first.” Funny. I wish more people felt that way about Chadwick Boseman and Black Panther.

[@maelguiraud3568]

that is ironic but he did die.

[@JcgLounge]

@@maelguiraud3568 Yeah. But you know who else died recently? The man who played General Thunderbolt Ross. And when he passed on he was quickly recasted.

[@AugustCrossroads]

​@@JcgLoungewho's that

[@JcgLounge]

@@AugustCrossroads William Hurt. The actor for General Ross. He passed away but nobody said that Disney shouldn't recast him. And Disney wasted no time, as they got Harrison Ford to take the role. So Griffin is kinda right. The character comes first. But Disney and Marvel Studios didn't think about that for T'Challa/Black Panther. So why is it that General Ross is different? And will they have the guts to replace Majors with a new actor for Kang?

[@AugustCrossroads]

@@JcgLounge No I meant who tf is General Ross? I thought he's a sokovia guy in the hulk comics not an mcu NPC

[@barsgul9370]

its a bit odd how this guy makes a video called "the best of the mcu" for loki only to make a video called "mcu is dead" just 3 weeks later

[@MikeySmash13]

Idk if you’re being literal when you’re “writing a letter to Kevin Feige” or not but I agree with your points. There are more issues you didn’t point out but that’s fine. Let’s just replace “Kevin Feige” with “shareholders, Disney, Bob Iger, etc etc” because let’s be real, Kevin making all these decisions. He’s really just a cog in a giant machine sadly.

[@FoxsDumbSeriesMaker]

Ironically, given what this video is about, my disinterest in the current MCU is the _lack_ of a plan in these movies and shows. To me, Marvel Studios doesn't seem to have a clear idea of what the big plan actually is. They're just throwing ideas at the wall and introducing new characters so that they can all come together for ... something later on. The Infinity saga was really interesting because everything connected so well and it all came together when Thanos and the Infinity Stones had to be dealt with. Endgame isn't even one of my favourite movies (it pales in comparison to Infinity War), but it was without a doubt a grand finale to the series. Right now, we have Kang (or multiple Kangs?) and vague multiverse stuff to wonder about, with the possibility of that not even happening (due to real life circumstances) and having, uh ... Doctor Doom appear? _Maybe?_ Along with a bunch of new young Avengers in the C-Lister range of relevancy? Not entirely sure what's happening at the moment. Perhaps it's my own fault for not being interested enough to keep up with everything going on in the MCU--skipping shows like She Hulk--to know what exactly the plan is. Movies such as Ant-Man and Dr. Strange originally worked because the MCU was on a pedestal back then. There was real hype during that time and people were interested in this universe. Super Hero fatigue wasn't fully setting in yet. These days, those movies don't really do much for viewers without all of the hype for a bigger and grander event. Without heavy hitters like Iron Man, Captain America, etc, these "smaller" movies simply don't interest people as much. And this is coming from someone who _likes_ the characters and live action portrayals of Ant-Man and Dr. Strange.

[@tatsuyaarai6029]

One of the exciting moments of phase4 was they cast X-men’s quicksilver/Pietro in Wanda Vision. Trivia is fun. I don’t need tightly interconnected stories and characters all across MCU.

[@HishamA.N_Comicbroe]

Love your vids bro this is crazy bait. Especially since you made a video on Loki too.

[@christian8657]

This "letter" is aimed at the wrong person, Bob Iger and Bob Chapek took this franchise in the wrong direction and drove it to the grave. I very much agree things need fixing, and I have faith Marvel will be revived somehow, someway, but the CEO's are to blame, Kevin Feige is the reason any of this has been remotely good in the first place.

[@ize33]

Kang cant be re-cast because Jonathan Majors has a clause in his contract which say only he can play Kang. Hence why most of the variants look like him, so they must want to use Doctor Doom to escape that block of re-casting Kang.

[@ize33]

Not to mention Bob Iger has a bigger part to play in the crap that is going on that Kevin Feige.

[@noahtennant]

It’s not all Kevin Feige, it’s mainly the marvel committee constantly rewriting and changing everything. The directors and writers aren’t given full control and can’t express their own creative visions because the higher ups make all the decisions.

[@fd35g3]

After watching the end of Loki S2, they have setup things to unscrew their failures at least. Elizabeth Olsen has teased House of M being used. Both events could rewrite the disaster they created.

[@davemckansas4654]

There was a Creative Committee that Feige answered to thru phase 3. That wasn't just him. It's after the Committee was disbanded, and Feige was left alone, that things went downhill.

[@ashlingeorge6576]

Excuses Excuses. It was obviously Kevin Feige. The Director of THE MARVELS said that THE MARVELS is Kevin Feige's movie and that its his production and guess what? It FLOPPED harder.

[@mutalemwananshiku4098]

Really cause the comitee was disbanded after phase 2 and phase 3 has the best received films in the franchise during commitee we had directors leave like edgar wright, jon favreau, patty jenkins joss whedon it got better in phase 3.

[@mr.iiconic]

Isn't this the exact opposite of the usual marvel phase 4 critique, that it's directionless and has no plan?

[@trentmonaghan179]

Good video. Also, as the old saying goes, sometimes it's easier to see things clearer looking from the outside in than it is from looking from the inside out.

[@SpammytheHedgehog]

Disney killed the MCU after Stan Lee died.

[@trevturp6891]

Correction, Kevin Feige killed The MCU, after Stan Lee died.

[@aoovs]

I thought JM had a clause in his contract where ONLY he could play Kang?