How Kylie Jenner Became The Most Influential Person In Beauty

Kylie Jenner’s makeup company, Kylie Cosmetics, has quickly become one of the most successful brands in the beauty industry. What is it about the youngest Kar-Jenner sister that fans and followers adore?
Kylie’s brand and marketing are largely based on her massive social media following. Through her own personal brand, Kylie has brought influencer marketing to another level. But she couldn’t build a multi-million dollar company all on her own. Over the years, Kylie has worked with her sisters, Khloe, Kim, and Kourtney to create collaborations that helped her bring in even more fans and customers. Her recent collab with Kendall sold out in 24 hours!
Kylie has also expanded her brand by working with major labels and brands to establish a professional credibility among the beauty industry.
Building up one of the biggest social media followings in the world has helped Kylie to grow her business and her brand, allowing her to become the most influential person in beauty and cosmetics. Kylie has relied on both her skills and passion as well as the powerful women in her life to help her get to where she is today.
Do you think Kylie would be as successful without the support of her famous sisters and mother? Let us know your favorite Kylie Cosmetics collection in the comments and Subscribe to The Talko for more videos about your favorite stars, fashion, and pop culture.
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Written by: Laurie M.
Narrated by: Carmen Sandi
Edited by: Steven Suñe
For copyright matters please contact us at: [e-mail]
CHAPTERS:
0:00 INTRO
0:40 Behind the scenes kylie cosmetics
3:36 Collaborations
6:50 Kylie Success
8:43 The power of influence
11:17 Kylie Cosmetics Marketing
12:04 Successful Branding
13:24 A few Mistakes
14:20 Kylie Cosmetics
15:45 END

[@sethfreakinrollins9889]

She became a billionaire when she was barely stepping into adulthood. Everyone wishes to be in her position.

[@suyeesia7770]

Yes

[@May_belle]

You do know she isn't a billionaire right?

[@LilmissBia8]

Idc shes about 100m close to being a billionaire , if anything ima keep calling her one 😭

[@katlovespink]

😏✌🏽😗💫 sis I agree yuh

[@sthembele3967]

@@May_belle but she's still rich af

[@marytgavalon6902]

Honestly, even if people don’t like her, I get it. But let’s be honest, she is such an inspiration! ❤️

[@maheshwarivaranasi7078]

How shall I ask

[@Farah-yr2eu]

How I mean to put the truth her sister did work and she got the moneys

[@earthkeeper1]

How?

[@sthembele3967]

@@earthkeeper1 she started a empire at 17 most rich kids would just blow there parents money and not work but she worked

[@hamidaah]

Those saying the talko is obsessed no they are not they post about different matters at least you come here to know abt them

[@TyeArtisik]

They post about different things but they MOSTLY post about the K-arJen family..

[@juliannabigfootpena4284]

oh hey, you got a heart from The Talko lol😳💀💩

[@khadijahmusah8488]

She is beautiful. I think she achieve so much at a young age. She is influencing many girls.

[@mramericana1629]

Influence them to be plastic.

[@graphicsbytracy]

Influence them too beauty standards

[@um3564]

Influence them not to love themselves as they are and get surgeries telling them big lips small nose hourglass body small face is beautiful everyone is beautiful but who gon tell ppl

[@nhapham7397]

Jpnewpic88.men

[@jiyasharma2489]

She head a head start to her business cause of her sisters. I am a fan of the Kardashians. But i will not disagree with this fact.

[@atlight1977]

The talko, thank you so much for putting timestamp. It's not like I skip but it is good you did it.

[@elinafreimane8557]

I love your channel their is so much information!❤️

[@gloryaawuah65]

I love Kylieeeeee❤️

[@beautyshsh]

Me to. 😃💙

[@jasdeepkour8001]

Literally addicted to your videos (huh), everytime you come up new topics . "APPRECIATABLE WORK"

[@nishantkumar1723]

Behind every successful jenner kardasian is a successful jenner or kardasian....true af👏

[@user-dk3tc1mo9t]

Kylie is not a billionaire, I thought Forbes already explained this!

[@carolmerritt7152]

Me I know right

[@User24597]

She is, I saw that comment too but she got her proof she is. In 2020 though she had like 900 million

[@lizzy4868]

She’s still crazy rich tho

[@hellbyshortcake1321]

Even if she isnt. She is gonna become a billionaire lol bc she gets richer not poorer. i watched couple videos about her investigations and uhm. she really is smart

[@mermaidlu5125]

she actually losing money she's worth 700 mil now she was at 900 before

[@AlexAlex-sz2pc]

Marketing can only do so much even for Kylie. If she made quality products she would be so much richer, but all she does are cash grabs. People do realize that her products are shit and don't purchase again.

[@marilyn1984]

@NIALEAS THOMPSON ummm this person isn’t wrong nor being rude Kylie tends to actually focus more on the packaging rather than the actual product

[@Pathfinder2705]

@@marilyn1984 yes

[@benluca7332]

Sadly but TRUE...!!!! But i think that after all those COMPLAINING . bad Reviews and Comments they worked on it to BETTER the PRODUCTS... FENTY AND KKW are Good and Amazing Products .. They are Doing well bc of the Fact that they took it verry Serieuz like a PrO.. !!!. From Passion to Real Bizz . ✌ The Netherland.

[@meenashrivastava3543]

Like I said. Imma say it again. CAN WE JUST APPRECIATE THE FACT THAT THE TALKO ISN'T LETTING US GET BORED. PERIOD.

[@mamumaumau7205]

You were born boring you useless little groupie twit !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

[@alexvardaci9627]

You arr SOOO GOOOOD at making Videos!!!!! Pls teach me your waysss 😫🤩

[@mramericana1629]

Rihanna is now the most influential person in the beauty game.

[@fursspursbootsoops]

Dont think she is influential in beauty, fenty beauty changed the game kylies is just like every other line

[@navyturquoise7784]

TRUTH!!! RIHANNA CHANGE THE BEAUTY INDUSTRY

[@fursspursbootsoops]

@@navyturquoise7784 yes. Not just basic $20 lipkits. She got 50 foundation and concealer shades 😌😌😌

[@lucaff5899]

comparing a 32 year old women to 23 year old not fair.she have got her time to grow

[@laurentamonte5330]

Really? But why is Kylie talked so much about? No ones talking about Rihanna. Look at the number da

[@fursspursbootsoops]

@@laurentamonte5330 but are they talking about kylie in a negative or positive way

[@angieabsher]

It's nice to see a video on Kylie with a positive tone. Nice✨

[@moisemars6143]

i love your show you are truly amazing amazing work

[@natassiafisher366]

Love Kylie

[@xoxoaddi8677]

I love Kylie and she is influencing becoming so popular and so famous at such a young age and being the youngest to become so rich. She’s is a inspiration and shows that age doesn’t matter

[@merlia1307]

I love kylie and ofc stromiiiiii❤️❤️

[@SB-20]

I don’t even understand how she’s a self made billionaire.... self made billionaire for example is Oprah, madam C.J Walker

[@jigisabhuiya5436]

Is he a billionaire

[@TyeArtisik]

I'd go with Oprah for a better example

[@SB-20]

@@TyeArtisik true lemme change it I only said him because it was makeup

[@TyeArtisik]

@@SB-20 ohh, I get it

[@nhapham7397]

Jpnewpic88.men

[@kajaridey2583]

Kylie Jenner is basically a influencer born with golden spoon , increased the fame 👍🏻👍🏻👍🏻

[@pingevangelia]

One min lets go!!!

[@mrjoemarc]

She can become famous and rich because of her family is already got that fame. If i were being in a jenner or kardashian family's, i also can be famous and rich. You are so lucky born in jenner's family.

[@lucaff5899]

kourtney and khloe are not rich and succesful.having a business and shining is not a simple thing

[@blesbeauty1018]

@@lucaff5899 they are worth millions of dollars THEY ARE VERY RICH

[@lucaff5899]

@@blesbeauty1018 kylie made billions when she was just 18 or something.the millions were the net worth of kris kim kourtney and khloe.they may have given her money.but she had profits more than that.so its a win win

[@anime_slimes278]

@@lucaff5899 tru but all the kar/jenners are rich.they grew up on fame.Going on shows and other things give them money too.

[@FF_GAMEZYS3861]

"" To the 1 person reading this '''' "" You are cool and andoble stay safe ""💋💋

[@rizq480]

she's a great mom i think that's the only thing she's good at

[@jigisabhuiya5436]

Well its not easy running a billion dollar business

[@heatherschimmel6435]

Yea

[@xoxoaddi8677]

@@jigisabhuiya5436 your right

[@lucaff5899]

her billion dollar worth:am i a joke to u

[@xoxoaddi8677]

She’s good at many things I don’t think anyone can make this whole empire at 23

[@Slimebouncy]

awesome!!😀

[@kimmina8]

6:32 thank you for reminding me how i want to have a older sister😥

[@tiktokversus8648]

I have 5 older sisters and who tf would like that

[@jermainelindo6944]

kylie

[@hannahkins8828]

Hello talko!!

[@khansakhan6238]

Queen👸👑

[@darwinwatterson3612]

who is the narrator ? I love her voice.

[@_bhaddkidd4l_418]

ilysm thetalko you have all the latest drama or details

[@matthewphilipwells]

Elite level of skincare. *cough* walnut scrub

[@kimwest6256]

If kylie doesn't launch 30 shade than people say that she doesn't care about brown skin and now fenty come on guys

[@Lucy-up1eg]

It might have taken kylie longer to fame or success without her family

[@apurvasingh1479]

I just Love Kylie ❤️... She's amazing ❤️...

[@mamumaumau7205]

No, you are just bored and real stupid........

[@christianmunoz6515]

I think a Kylie men’s would do very well , like body wash and cologne etc.

[@TinaLouise73]

That thumbnail pic of Kylie Jenner looks a lot like Ariana Grande!

[@nezarizmarichladnik8556]

With a lot of help

[@bax2603]

Wasn't rocket science to figure out how she become more popular

[@kciee6258]

True, considering she already had a pretty big platform

[@graphicsbytracy]

ummmm... because she got pretty privilege

[@skaireyez4575]

Fake pretty privilege.

[@varsharaghuwanshi5637]

I love her!! Strong,Succesful and Independent!💕

[@xoxoaddi8677]

I love Kylie so much 😘

[@mamumaumau7205]

You don't know SQUAT groupie...Stay stupid and shallow, no one cares......

[@VibinnnwitLik]

U mean badgirlriri

[@nagpalpriya32]

Kids learn everything. She learned Business from Her Mom

[@rhg8557]

She could raise so much awareness to such important issues (environmental, social, political, etc)...yet she chooses not to...I just don't get it

[@redarX]

Yes

[@laurentamonte5330]

hmmm...let me enlighten you...She's young and having fun doing what she ;loves and naturally was born to do. She's definitely being primed for something that will change the world. Maybe even be a President someday. Yeah, she had to be born with the KarJenner family, its her destiny.

[@rhg8557]

@@bigpoppa02 famous people like her have a lot of influence (hundreds of millions of people), they have a lot of power to change the world for a better place raiding awareness to important issues...choosing not to do so is not good. She has the power to change things for the better with a single post. She chooses to sell her products.

[@rhg8557]

@@laurentamonte5330 hi Lauren, let me enlighten you back☺️. We all the responsability of trying to make this world a better place, especially given the current problems we are facing, she could raise awareness to a lot of important issues, therefore enlightening her fans🙃 choosing not to is not good🤔. I don't want you, Lauren, to feel attacked, I'm not attacking you, I'm just expressing my opinion.

[@emai3913]

You want a 23 year old girl to teach full grown adults about politics? People barely take her seriously as a business woman

[@mariyamfatima3469]

She is gorgeous Intelligent and a super mom

[@mamumaumau7205]

Nope, you are just weak and really, really stupid !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

[@tarekkhalaf6026]

Such a powerful women

[@mamumaumau7205]

Wrong groupie, you are just weak and stupid.......

[@IAFMASON]

Luv

[@waddafuniture7026]

Wooow

[@roshansingh7135]

Again kylie 😂😂😂

[@skaireyez4575]

I don't like her but its good to see some positive stuff about her.

[@ashleycarey7913]

4:46 did she just say eyegloss???

[@daveandilab3950]

"Yes that's collection with a k" it does'nt even start with a k😂

[@liampayne6076]

That's called talent and family support is important so don't make it she didn't did it on her own it's not because of her mom famous obviously it helps and not because of kuwtk

[@harpervaughan5976]

Andddd all of her moeny

[@jambread8332]

7:25 You're welcome

[@pattibates9407]

Where’s Stassi baby?

[@simykaur4627]

Kardashians Jenner sisters are always best and have talent ... Independent women's... I always get motivation when i read them or see their videos

[@Exolblink616]

Yeah she inspires me every day

[@adriennea758]

Is she a billionaire or nah I'm slow.

[@Handle852]

She is the youngest billionaire in the worLD,with the networth 1billion$

[@jigglypuff2499]

Hi ur the the second commenter

[@wrasslemania4735]

kzbin.info/www/bejne/g6imoIqFgtqkmNU

[@anyawilson6867]

@@Handle852 no she not she lied about that her net worth is 900%

[@Handle852]

@@anyawilson6867 ?

[@xyzzamayecalacat4110]

My mommy! Ahahaha I'm just kiddding

[@zionnmarbury1268]

It's weird how you make videos dissing her then make one complimenting her achievements

[@princessdestinylovexoxo]

Kylie Is My Idol And My Role Model She Is Very Inspiration To Me I Love Her I Am A Huge Kylie Fan And Stan She Has Achieve So Much At 23 And She Definitely One Of My Female Role Models And Influencers :):)

[@mamumaumau7205]

Nope, sorry little miss groupie idiot clone...She is an overrated, no talent little skank and you are total fool.....PERIOD !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

[@nikasbunni3965]

Claim your “here before a thousand likes” ticket here!

[@Mikey-ye2uj]

All this Channel doses is talk in cycles !!!

[@LizzyTexasMade]

Beauty no. Plastic maybe.

[@davegreenbrown3331]

My dad hates the Kardashians. Boo to him

[@vrindamanchanda4779]

Wow boo to the man who does so much for you for some family that got famous because of a sex tape? Very cool I must say!

[@May_belle]

@@vrindamanchanda4779 Right? He literally gave you life, but oh well

[@icantthinkofagoodname9599]

Your dad is smart

[@lucaff5899]

there are many rich kids who have money yet still they dont shine.she had money and connections but still she deserves cuz she made that money into bigger.rich kids too are hardworking.

[@elaine77987]

Nah! I don’t think so.

[@vrindamanchanda4779]

I admire her and all but didn't she lie about her worth? Forbes confirmed that she wasn't a billionaire? Correct me if I'm wrong :)

[@May_belle]

Yup

[@Keana_xhope]

James Charles is better with beauty like I'm just being serious

[@carolmerritt7152]

No lie

[@Keana_xhope]

@@carolmerritt7152 I mean with color and art make up she is just doing normal and get is drawing so good on his face

[@shampersaud2763]

CONGRATULATIONS AND BEST WISHES TO KYLIES SUCCESS BUT WISH SHE CAN BE HAPPY IN HER LOVE LIFE . I PICKED UP ON HER, AS I AM INTUITIVE. I THINK KYLIE IS DEEPLY IN LOVE WITH STORMI WEBSTER' S DAD AND THEY STOOD LOYAL TO EACH OTHER WHICH IS VERY GOOD .BUT TRAVIS SCOTT IS NOT GOING WITH HER ON VACATIONS AND KYLIE SEEMS THE AFFECTIONATE GIRL, VERY YOUNG AND FILLED WITH ENERGY FOR HER MAN BUT HE IS SOMEWHAT ALOOF AND IT SEEMS SHE IS MISSING OUT ON HIM. THAT ASPECT OF HER LIFE SEEMS INADEQUATE. BUT I SINCERELY WISH THEM BOTH LASTING TRUE LOVE FILLED WITH PASSION AND AFFECTIONS. YOU CAN HAVE ALL THE FAME, FINANCIAL SUCCESSES BUT NOT HAVING THE LOVE AS EXPECTED CAN BE VERY LONELY AND DISAPPOINTING. BUT KYLIE IS CERTAINLY HANDLING EVERYTHING WELL IN HER STRIDES.

[@Keana_xhope]

Let's be serious James Charles is better with beauty and make up then Kylie I mean she doesn't do tutorial maybe she doesn't even know how to do anything with makeup maybe just wants money when she doesn't know how to use it like -_-

[@carolmerritt7152]

No cap

[@Keana_xhope]

@@carolmerritt7152 ok

[@suziweboaz2331]

Your right she's inspirational proving that no matter how stupid or spoiled or in love with yourself you can make a boatload of money. I have no ill feelings toward her but dang she needs to go to school so she won't keep appearing ignorant. However she's beautiful and a fantastic mom.Kylie I think your clever enough to educate yourself so people wont think you're only able to carry on a convo that your know more than lipstick. Show you daughter something she'll be proud about. Kim is working on herself and I'm very proud of her. Rock on little mama! Good luck and good lips!!

[@smallbrain-op7sx]

5mins

[@Kyrie7871]

repent and be baptized Follow the ten Commandments

[@Kyrie7871]

@Jordan N Parks yay

[@royaltylove5546]

Im 32secs early

[@YUHSTARLIGHT]

How is she a billionaire if her products flop and it had many problems? And she's not self-made she has a famous family and they helped her and self-made is when you make something out of nothing

[@dsanchez9703]

Agree!

[@dsanchez9703]

I would agree with this video if da Kardashian clan had never met Plastic Surgeons

[@TyeArtisik]

Ikr

[@KOST1110]

she is "" influntial "" only because she is associated with a powerfull and well known surname ..........

[@elizabethwangare9700]

Rihanna is still the best

[@christineschaos]

She's fake! Literally, nothing but makeup. I'll give her she's good at business, but literally she puts out photo shopped photos. She's not a self made billionaire she wouldn't have anything if she wasn't related to the Kardashian name.

[@emai3913]

When did she say that she was self made? And her platform is built around make up, that’s all she’s meant to be about

[@highpriestessflow]

I understand being insecure and having something to feel better about yourself, but she overlines her lips waaaay too much. Or she used to, anyway, and it gave her the duck look. And whyyyy did she ruin her pretty face with all those injections (cheeks look awful). She was sooo much prettier before all the plastic.

[@gtariazza1575]

Hi

[@Araa.r]

She isnt self made billionaire right??😐?

[@macsaucee4447]

Honestly I don’t mind that the talko posts a majority of these types of videos. For some reason they calm my anxiety LMAOO

[@marielfelipe127]

I mean it's easy for her to be a billioner because she was already born with money and her perentsand sisters are multi multi millionaires

[@saralibby4686]

Plastic surgery and bloated fish lips are beautiful ❤️

[@ajaykrish2600]

Kylie plastics the most popular cosmetics

[@elsiemerquita6180]

OMG blowing her own horn. Her product is not welknown in Canada. How can the consumers be guaranteed the product is good if it is just a year or so launched in the international market compared to other products such as Estee Lauder, Coco Chanel, Clinique, Elizabeth Arden and many more these companies are sold billions of good stuff and they operate more than a decades.If am the consumer I still go to a company that has been proven a good stuff.

[@josuereyes8355]

Omg 33s ago🤭🤭

[@jessjackson7937]

1 min ago

[@magdalenacoric8876]

7157 viewer hehehhehe

[@Raheelirfan371]

Second 🥈

[@jigglypuff2499]

I'm 3rd

[@sameersiddique4107]

Good #p11knowledge

[@laurentamonte5330]

She’s young. Give her time to mature. Look at Angelina Jolie for example. Since Kylie for her age had accomplished a lot, ok mostly for her own gain. But what an accomplishment huh? I’m sure when matures her focus will be for humanity. There’s only one way to go for her and that is up! She is primed for bigger and better things, she will change the world for the better! I told you so.

[@maggiejane2192]

Am i the only one who thinks her cosmetic products are overpriced lmao

[@smallbrain-op7sx]

Some but like a eyeliner for 10$ is pretty normal

[@Handle852]

Furst

[@jigglypuff2499]

In 3rd

[@Handle852]

@@jigglypuff2499 Really?

[@jigglypuff2499]

@@Handle852 I'm third i forgot to edit it 😅

[@Handle852]

@@jigglypuff2499 Oh