how Liquid Guild actually works.

[@AddressTheElephant]

Hey guys, Mikkel here. Just swinging by to say thanks to @Max for a great chat, and thanks to everyone here and in Twitch chat for all the kind (and slightly thirsty) words! Watching it back, I can tell how nervous I was, hah. It was a super interesting conversation, and I definitely can't wait to brew a bit more on this topic and see where it takes me. Thanks a lot for taking the time!

[@swishjournalisten]

I can't wait for your reporting, your progress and your future projects. But for the love of god, that stash looks like a Adof Hitlers stash - please fix it.

[@Keldonnation]

You asked some awesome questions glad this got to happen!

[@nicki6355]

If you're ever publishing an article or the likes about this topic, I think a lot would be really interested in reading it! Great questions!

[@doug2464]

This was a really great conversations!

[@Daniel-ld7xs]

Interesting moustache choice I must say... LOL

[@TheJunken2]

11:52: "No amount of skill is worth an asshole" This is getting added to my favorite quotes!

[@LimitMaximum]

Fronk W

[@FistmanTV21]

Frank W

[@lunaticgmd6427]

Frank W

[@Arithawn84]

Dang Fronk got on this quick it just happened yesterday. Good job Fronk.

[@Erik_Arnqvist]

Franklin built different

[@Clariuswow]

Fronk the GOAT

[@joey-zo8ic]

don't listen to them Fronk. STAY SMALL

[@Arithawn84]

@@joey-zo8ic but he's not a shaman....

[@icresp4263]

He loves doing this sort of stuff

[@frankdaviel1347]

This is gold, this can work in many industry groups. I'm an aspiring operations manager and I found this incredibility useful.

[@TheGImp1214]

This is awesome i love that you took him up on his interview

[@alexspace92]

this is one of my fav things max has done on his stream, absolute banger

[@Zuthorn]

Fronk if you edited this you are my hero.

[@patpowell862]

Max really should consider writing a book about His journey from player to RWF guild leader. I would pay for the book definitely.

[@Floober903]

People forget about scripe lol

[@MrFrank2251991]

@@Floober903he wrote a book?

[@Floober903]

@@MrFrank2251991 nah he just has more wins and has been doing it longer maybe? He just never capitalized on it like max did

[@stumie1699]

@@Floober903 Well obviously but I think people just find max personable

[@Floober903]

@@stumie1699 yeah I agree. I just think it’s crazy that scripe could have done what max did but the difference in personality and goals etc was different

[@tewkyelgn]

Absolutely banger video. I remembered the referenced conversation and was hoping someday to hear it expanded upon. Great to see it so literally delved in to so directly. 10/10

[@joshcameron2719]

I work in performance psychology, and this has been something that I have been able to see Max and Liquid Guild do really well, great interview!

[@Yadfamily]

As a teacher we are aught to preferentially use positive correction... instead of "don't run" ...say "please walk" ... the negative can cause defensiveness and sometimes less clear of expectation... by telling them what to do to make it correct it is more respectful, more likely to get the behavior... Takes a while to train it but huge difference if you can get there.

[@kerwynbrat5771]

This was so excellent. As a guild lead it really resonated with me when Max talked about how hard it is to remove a player. I agree, it is the most brutal thing to do. We share very similar views on how our teams work. We work on respect rather than dictatorial (or toxic and abusive).

[@galleo9462]

I may give u shit sometimes max because obviously gotta keep it interesting but you and your guild as a whole genuinely are fun to watch in world first streams bc I can feel the trust and the realistic behaviors you guys show each other like actual comrades as opposed to just co workers trying to get the work day over with each of you feels real so a video like this is really nice to watch

[@Th3ilo]

this was a really awesome video, i know it's maybe not something everyone comes for on you channel but i thought i was a cool way to get a inside to the top raiding guild workflow. thank you and shout out denmark!!! :D

[@tristanbue63]

Really awesome video Max and Mikkel, always enjoy seeing behind the curtain a bit if you will. Useful for many leadership applications thanks Max for being awesome as well as the whole TL guild.

[@andrewryan3202]

fronk is really in a league of his own from other editors. can we put him in a hall of fame

[@cabobs2000]

Famed editor of video

[@PijanTheDrunk]

there is a book called Critical Conversations that's about effective communication in high stress situations. You may find it interesting.

[@MarsziParszi]

Cool recommendation!

[@DrT741]

Do you mean Crucial Conversations? I was just recommended that book!

[@Mindseas]

This was fascinating, thank you both (all) for doing this!

[@dudmuster2459]

This interview is a real in depth behind the scenes and I love it

[@JakeSezz]

One helluva W, Max. Says more about you & your character by electing to participate than a lot of other things you could do.

[@septicoo]

This tier ..listening to Liquid streams..if felt like you guys are a big happy family.The vibes you gave have been incredible.

[@wtff]

This was a really insightful interview and interesting to watch. Great job Mikkel!

[@florianvialou3870]

A M A Z I N G video. Thank you Max and of course Mikkel for making that video happen. Very very interesting

[@Its_Revan]

I really enjoyed this talk and would love to see more like this. Would be REALLY interesting to do a similar talk with this guy with someone from Echo here too.

[@minasokoni]

Max would make one hell of an Engineering Manager.

[@PijanTheDrunk]

I've been brought in to consult a number of teams across several companies and it is always interesting to hear the thought process of other leaders. Every group is a bit different, but it seems like the same strategies work in 90% of cases.

[@arednie]

This was gold. Thank you both. If only the whole wow community could understand and employ these principals at whatever level they play at, we would all be better off.

[@tekkaoz]

This is really interesting, so glad Max is willing to talk about things like this.

[@ac.f.525]

As someone who’s worked in DevEx, and a bunch of things in an around this, I’ve just got to say this interview and this interviewer is incredible. The questions he’s asking might not seem obvious to everyone, even if they’re in software but holy shit. A+ and props to max for agreeing to do this. He might not see the universality of what he’s talking about, but damn I hope he does, and I hope he can recognize that he’s a good leader

[@gopherboat1375]

This is by far and away the best video you'll ever upload pack it up its done

[@undine120]

Oddly enough my brother's path was going from a top-of-server guild leader back in Vanilla->WotLK to being a restaurant GM/regional restaurant manager, and part of his learning people leadership came from WoW and he applied it to restaurants (the other part came from a degree in restaurant management). My Dad's PhD was in leadership development, so something about apples and trees.

[@mrsdilley]

I LOVE this video! such a healthy conversation for leadership!

[@Milo3o3]

#1 All Time Content that's come out of this page.

[@RZethusE]

Damn good interview. vEry insightful.

[@bashendriks4211]

this video is an actual gem.

[@durmiun]

"Extreme ownership", or as I like to call it as one of the veterans at my job, "social tanking". I know that I have the credibility and the social standing to weather the storm of accepting blame externally, while internally on our team we can quickly and safely work out whatever went wrong and the newer team members don't need to stress over a simple mistake impacting their job. Everyone produces better code, the team gels better, we all win.

[@Fleato]

idk if a group being tight knit and friends and all that makes them better per say, but it absolutely makes it more enjoyable, people are happier to be there, people are more likely to stay at it for longer and so on.

[@Zerssco]

Absolute Banger this was

[@b4nk3r15]

Shout out for Extreme Ownership! New guy didn’t step in the soak circle? GOOD. Jocko approves.

[@shantihittv]

I love how psychological is spelled wrong in the intro.

[@fronk_inc]

farmed u for an interaction ez

[@Kjord]

@@fronk_inc pls oceanfrank we need a DRAGONFLIGHT REWIND

[@nickbertucci995]

Extreme ownership by jacko willink and Leif babin is a solid audio book that goes into some of the concepts discussed in this vid.

[@meh23p]

9:03 Max saying “football” for the Danish guy’s benefit. 💜

[@rybr3ad]

Was able to see this Interview twice and it was hilarious for people to just think WHO IS THIS and then start saying hes hot lol

[@rinleez]

How do people not know it's Kungen?

[@bmo14lax]

Twitch mind span+ IQ literally has a ceiling. Thats about it 😂

[@suciumanu241]

I'm a masters student in culture and communication and am writing my semester paper on cross-cultural communication and community formation within wow. Let me tell you, I struck gold right now!! This is so interesting!!!

[@danny7694]

"the process of extreme ownership" was really interesting to me, I find myself always wanting to push to get better and admitting mistakes and saying to myself im trolling and I know better. My guildies though they'd prefer to shove the blame to someone else. How do I get them to a point where they too can admit their mistakes? Its not even like it matters that much and I don't see how you can learn from it if you constantly conciously or sub conciously push blame on to others for your mistakes.

[@AmeAilav]

I would like to read his research, sounds interesting!

[@booradley6832]

It freezes at 32F/0C Next question?

[@Brainman234]

The EU direct thing is definitley a culture thing. Iworked 3 years in the US and it was HELL to get good feedback in a short amount of time. People often thought i was rude or insensitive when i brought up matters directly and tried to find a solution fast rather than going through all the "nice communication". Even though my tone was friendly and positive - people often felt there was some hidden negative meaning behind it. BUT - EU players are more direct yes but they are also MUCH more Toxic - Especially Eastern European countrys, Finnish players, Germans and French - where i have to say French players are some of the worst tbh right next to the Eastern and German players.

[@rinleez]

This was actually a great watch. Owning my mistakes always seemed the natural and sensible thing to do - I absolutely hate people who never admit to messing up. I guess that's not really an issue at such a high level because it's literally people at work and if you have the skill and intelligence to get to this point, you surely know better and how to behave. If you're in a top 20-50 guild where you literally pay to play and get nothing out of it, you can simply get away with being an asshole. P.S. I really like the vibe balance in Liquid's comms. Shits and giggles when you're just learning the fight, but then it's all business when they get a whiff of a possible kill. Perfect balance for work atmosphere and performance.

[@MALITH666]

Yes its EU culture. I moved to Germany, and you will feel the change instantly. Its part of their life, they will tell things directly to you and thats all in good intentions nothing personal. But its a huge culture change. Many things in US where people roll there eyes and go, a German would tell straight to your face. Again not in animosity. Its just how it is.

[@Spitfiren]

People forget the US is basically 10x the size of Europe. Being from Europe I've had the chance to work with people from both East & West coast as well as Minneapolis and the difference is quite huge. New Yorkers are very direct, Minnesottans are the exact opposite and always try to be as polite as possible and West-costians are somewhere in the middle. It's the same in Europe tbh, you'll never hear an englishman be direct, but the dutch are extremely direct etc. There's also the factor of how big of a city you come from, cause chances are the bigger it is the more direct you are

[@bmo14lax]

​@@Spitfirennailed it. Everyone disregards the sizes of the individual states that make up the US. The US is just huge compared to every country in Europe. You have so many different factors going on in different states.

[@iamSpook3y]

Can't lie this was a super interesting video and a real good insight.

[@lilSlaske]

Love this video. Just a great listen for me in The morning

[@Painchiller]

Thanks fronk. That was fast 😊

[@Fallingmedic]

Max spitting jockos extreme ownership in the first 5 min. Hell yeah.

[@Mboyd203]

When is the talk about WW monk coming? Wasn’t that like a couple weeks ago?

[@Narthe.]

This is a great interview, love the insight.

[@streep5779]

The bit about asking people about the best person in their guild randomly is pure gold. It's so true in so many contexts. You wouldn't immediately say that the person who's kind of a dick is the best guy on your team/whatever you're in. You're going to give the one that's making you succeed as a group. Not Dave in his socks and sandals and convention hoodie who might be really good on an individual level but isn't holding the group up.

[@BurntToast256]

This interview was fascinating.

[@Kechavx]

Mikkel the goat, hope all is well, big love

[@Manzanahh]

awesome video, was very interesting

[@polowy9126]

Great interview! Unfortunate that chat was mega cringe the entire time

[@rahyrarpg1600]

Yeah the obsession with Mikkel's appearance is just straight up creepy

[@mikegribble5508]

Okay, let's talk about that desktop wallpaper... is that on Wallpaper Engine? If not, where can I find it?

[@NovembersDooom]

This was a great video

[@luiscruzgimenez3382]

i was poached twice in all the years i played wow, and tbh the EGO boost is insane, but because in IRL i was a 4 star football player in texas my ego was in check, because i played behind a 5 star player, so i learned that someone out there is always better, so don't get confy.

[@ThePandaMike]

Extreme ownership. Exactly how I run my team at work and how I ran things back in the old WoW days. This is the way.

[@penelopeelayne9157]

I am officially a Liquid fan.

[@LuisGarcia-op9pl]

Every single guild in the South American servers should watch at least half of this video...

[@MrAndresFX]

Certified Banger

[@phillipschmidt6295]

One of your best.

[@Feldsomethin]

2:50 - Max is a Jocko Podcast listener 🎉

[@joh80]

Super intresting vid.

[@NTTTTTT52]

good talk

[@munka5527]

love this shit just yappin

[@rockitrockets8782]

I can imagine that it is a whole lot easier to manage a mainly US guild with the large majority having the same culture, language etc. America, albeit being a large country with some culture variations, it is in fact just one country. EU guilds have players with a vast amount of culture clashes, language barriers, different politics and country economies where players might only bond over the love of the game/the love of competitive gameplay.

[@JJJBunney001]

People arent that different, people accross the world in the same age range genrally enjoy similar things. Someone from the netherlands and someone from italy could still bond over a shared love of movies, music, games, sports etc. And usually orgs require members to speak a particular language and its usually English so the language barrier isnt as bad

[@bneva123]

Part of the trial is if you can survive MNS

[@Gudwin2334]

This is a really fascinating subject. It's interesting to see how these kinds of leadership skills translate to a capitalist economy and job market.

[@Fleato]

I think I end up on the opposite end of the spectrum where I am overly self critical and at times I end up in a frustration spiral at myself. this was especially the case with me on mythic sire while playing disc priest. anyone who plays disc during spirit shell knows, that 1 gcd out of place and your ss is fucked and the raid is going to feel it. at times those fucks ups actually get me anxious leading to more fuck ups. hell I remember when I was trialing for my guild in CN at one point I like hit my desk when I fucked up and surprisingly some people actually took that well and referenced it years later because they were like " yeah one of the reasons we took you was because of that, it showed you are self critical and know when you fuck up and are disappointed in it" which is true but I don thtink they knew it kinda leans too far in that direction. a bonus of being like this though is that when you do have something to say about a situation not being on you, people actually take you seriously.

[@kaybailey-jones3740]

So….I believe players don’t get the chance the learn in an environment that is open like this? I created a guild with a mindset in mind, which was come with no knowledge and if you don’t know ask, or learn by pulling? It’s hard as we also have newbies who are very much more “Ahhh come on you all know this”, well, people don’t and people learn differently. And sometimes to make things easier or understandable you have to just do it, watch, repeat, suggest, learn.

[@kattatonik2356]

Young dip hit that skip

[@stonksftw]

Dodgeball reminds me of echo vs limit 😂 The global gym 😂

[@Insivius]

Love me some Phsycological Safety

[@antoinehsc.2492]

It has been a while Ive wanted to hear max or scripe talk about how it is to manage who gets on the roster and who gets kicked. A while back it felt like the big echo (/method) roster almost never changed and some players would never leave but then the competition ramped and you could see the roster change and evolve, and it just seemed brutal o One day max might need to kick firedup or THD, like scripe might need to kick Gingi or meeres. It is unlikely right now but in 5-10 years ? Also maybe max or scripe will retire before that ?

[@murrloc1859]

And this is why I will always root for Max

[@Daihuu]

Came for the max interview, stayed for the hot interviewer.

[@seifyk]

On military, they dont really do the scream in your face boot camp stuff like they did in the 00s and before.

[@smokerzchoise]

All of this, you can take with you to your work place, social life and everywhere else. =)

[@jonkristiankveli6870]

i can only speak from my perspective, in sports, playing on the best national team in volleyball back in my youth. i played better at direct msg if i did something wrong/fucked up more then the around the bush approach, i am scandinavian. so direct atleast used to be the norm back then

[@slingerland3g]

The top 1% of the player base are so good they have the ability to correct themselves and at the same time correct of "fix" issues in their raid/M+. Taking constructive criticism and addressing it is tantamount. Any guild that has defeated any Mythic raid and then goes to have beers afterwards and have a great time with their members is far better than any other guild that shuts down and they each go back to their rooms, just saying.

[@theodicy4]

Make a mistake, you're not allowed to make mistakes, you get removed from the core group.

[@Gupanski]

Instead of researching how Liquid works, maybe he should research how Twitch chats work because I swear, there are so many idiotic people in the chat. As soon as he came up, literally a few seconds later, the verdict came in: "big sex offender vibes".

[@kristianakerhagen]

Awesome

[@Real_Gron]

with is helpful af

[@Legendarybball0315]

Managing my guild made me a manager at my job hahahah

[@koldx111]

Do Liquid players get paid a salary outside World first race?

[@Lionelhutz-attorney-at-law]

Great job Fronk. Now you get to eat.

[@HowToPenguin]

Wait who is the 5 time brawlhalla world champion he was talking about, that they recruited? ^^

[@michaelsdrone870]

Boomie, played warrior this tier

[@HowToPenguin]

@@michaelsdrone870 yes but the name

[@Jessica-JoshBelton]

I wanna know how much liquid gets paid and how much you get on what u do etc

[@Legendarybball0315]

Interesting mustachio

[@mythiccx7434]

My man read the Jocko willink book