How Luxottica Dominates Sunglasses

The fashion industry is one of the most romanticized yet ruthless markets out there. Competition is unrelenting, fashion trends are notoriously fleeting, and an impending recession threatens to destabilize an already volatile industry
But there’s one product category that remains immune to these challenges: eyewear. While most other categories in the clothing industry continue to struggle, profit margins across major eyewear brands are fat and healthy, driven by prices that have never been higher.
The reality behind this anomaly lies with one company: Luxottica, a company whose reach is as vast as it is invisible to the average shopper. Today, nearly 1.4 billion people around the world wear Luxottica glasses, many doing so without even knowing it. Over the years, the company has quietly grown to control over 80% of major eyewear brands, from popular labels like Ray-Ban and Oakley to high-end names like Prada, Versace, and Chanel.
So, how is it that one company has managed to amass such a significant grip over its industry? And what were the strategies that the company used in doing so? In this episode, we’ll examine the rise of Luxottica and study the chess moves that its founder orchestrated to establish Luxottica as the uncontested monopoly provider of glasses around the world
Chapters:
00:00 An Invisible Empire
03:19 Crafting a Visual Illusion
09:12 From Turnarouns to Hostile Takeovers
18:25 Stifling Competition

[@darksoul1381]

I’m surprised the EU basically leaves them alone even to this day.

[@Noah_Banyas]

They probably are very kind towards the EU

[@NobodyInTraining]

Can you please stop putting out this brilliant content if you're not going to promote it anywhere? They will not come just because you build it. Post this on the modernmba subreddit or literally anywhere, stop praying to the algorithm. I'd hate to see you give up on this channel just because you never got traction. Nobody knows about you! This is A+++ content! Stop making content for a week! Promote it somewhere!

[@ternaknft]

As an optometry business owner, this video is very good

[@goldfishbrainjohn2462]

Are you still there? It's been 5 months since this video released. I really love this kind of content! Could you produce more like this?

[@gingerrhizome3303]

Excellent documentary. Thank you.

[@tatealfrobinson]

Really excellent video. wishing the channel the best of luck

[@lorenzo.]

Agree with the other comments, nicely done!

[@meijboomm]

Great video! Monopoly's should be forbidden

[@bluetrane65]

I just subscribed and hit the bell for all notifications. Your channel is that revolutionary 🔥

[@monkmane2345]

Dude this channel had so much potential, why did y'all quit?????

[@Archer-hg9rw]

Wow this quality video only has 5k views what’s wrong with the algorithm?

[@Ninja8021]

Let's not forget that they also own EyeMed insurance lol. Literally it is still super expensive for prescription lenses with insurance 🙄

[@gingerrhizome3303]

Honestly, I wish companies like this would at least help blind children in third world countries. There is a need for braille books, audio books, trained teachers, blind schools. And be actively involved in helping elderly with cataracts, glaucoma, eye diseases. They could do a Robin Hood kind of scheme where yes, they are overcharging us in USA/ Europe but doing a lot of good in developing nations.

[@social-media-police]

Luxocttica - We filed a report to the European Union on this company as it clearly has a monopoly which is forbidden under EU law. Furthermore, the company he most wanted to buy was Maui Jim, and they told him to f*** off. So then he tried to buy the factory that made the Maui Jim frames in Italy and failed. Maui Jim of course are famous for their real glass sunglasses, rather than plastic. Eventually the EU will get around to breaking up his company, the sooner the better. He simply obtained the license to the brand and then destroys the quality of the glasses but maintains the price levels so for example Ray Bans that were worn by pilots years ago were the real deal. What you would buy now is way inferior. Not happy with that, he then starts to own all the retailers like Sunglasses Hut, for example.

[@purplepotato8849]

Damn that dude is stone cold.

[@markamd1]

Luxotica is pure Evil. RIP Oakley.

[@walter_the_danger]

cry harder