How Luxottica Dominates Sunglasses

The fashion industry is one of the most romanticized yet ruthless markets out there. Competition is unrelenting, fashion trends are notoriously fleeting, and an impending recession threatens to destabilize an already volatile industry
But there’s one product category that remains immune to these challenges: eyewear. While most other categories in the clothing industry continue to struggle, profit margins across major eyewear brands are fat and healthy, driven by prices that have never been higher.
The reality behind this anomaly lies with one company: Luxottica, a company whose reach is as vast as it is invisible to the average shopper. Today, nearly 1.4 billion people around the world wear Luxottica glasses, many doing so without even knowing it. Over the years, the company has quietly grown to control over 80% of major eyewear brands, from popular labels like Ray-Ban and Oakley to high-end names like Prada, Versace, and Chanel.
So, how is it that one company has managed to amass such a significant grip over its industry? And what were the strategies that the company used in doing so? In this episode, we’ll examine the rise of Luxottica and study the chess moves that its founder orchestrated to establish Luxottica as the uncontested monopoly provider of glasses around the world
Chapters:
00:00 An Invisible Empire
03:19 Crafting a Visual Illusion
09:12 From Turnarouns to Hostile Takeovers
18:25 Stifling Competition

[@NobodyInTraining]

Can you please stop putting out this brilliant content if you're not going to promote it anywhere? They will not come just because you build it. Post this on the modernmba subreddit or literally anywhere, stop praying to the algorithm. I'd hate to see you give up on this channel just because you never got traction. Nobody knows about you! This is A+++ content! Stop making content for a week! Promote it somewhere!

[@darksoul1381]

I’m surprised the EU basically leaves them alone even to this day.

[@tatealfrobinson]

Really excellent video. wishing the channel the best of luck

[@goldfishbrainjohn2462]

Are you still there? It's been 5 months since this video released. I really love this kind of content! Could you produce more like this?

[@meijboomm]

Great video! Monopoly's should be forbidden

[@Ninja8021]

Let's not forget that they also own EyeMed insurance lol. Literally it is still super expensive for prescription lenses with insurance 🙄

[@purplepotato8849]

Damn that dude is stone cold.

[@SaradominOSRS]

I dont believe even the most hogh quality glasses cost $30 to make…….

[@trashcontent9637]

Cheaper?

[@kadajawi2]

Are you sure about that? Some Cartier glasses are handmade from gold, use diamonds... I reckon that costs more than 30 dollars. Other frames are handmade in Italy or better yet Japan, they are complicated to make, with carvings on titanium bits, inlays etc. They are polished for weeks in a tumbler, then handpolished again. Some frames are made from buffalo horns. Others combine materials like wood, carbon fiber, leather, titanium, gold. Now with Luxottica frames, yeah. Probably true. But there are significantly better brands out there.