The TRUTH About Designer Sunglasses

[@latristessdurera8763]

Fun fact. Commercial Pilots are no longer allowed to wear polarised sunglasses. At certain angles the polarisation blanks out the digital screens in the cockpit.

[@bonniea8189]

Yep, anyone wearing polarized lenses can experience this by looking at their phone and then tilting their head to the side

[@DustyTheDog]

@@bonniea8189 this really only works with LCD panels. LED and OLED panels do not pass the light through a polarizing filter, like LCD. I can see my Galaxy S20 FE at any angle outside with my sunglasses. It has an OLED screen.

[@bonniea8189]

@@DustyTheDog Interesting. Yeah I've noticed it with some car console displays and even some gas pump screens

[@sylvisterling8782]

@@DustyTheDog I test for polarization when I am sorting glasses, by holding the glasses up to my computer screen and then rotating them. They black out at certain angles.

[@elysiumsnakefarm1185]

This is a common fact to those in da biz 😋 This is because Aviation screens on dashboards already have VERTICAL polarization, which blocks VERTICAL glare. Sunglass polarization blocks HORIZONTAL glare, so if you combine the two you get total blockage, which equals a blank dial to us. Thankfully, there are plenty of unpolarized Aviator and other Style options 😉 Polarization is not ideal for people with moderate-severe astigmatism OR sports folks, as polarization will mess with your depth perception slightly.

[@spaghettisama]

I work as an optician and the one thing I can confirm is that pretty much every frame we get is sent to us by Luxottica. Ray-Bans, Polo Ralph Laurent, Armani, Vogue... All these brands come from Luxottica. And all our materials, lenses, and machines are all Essilor. Only corp name I see besides those two are Optiplus, which I do think is a Belgian company specifically.

[@cjewe1z]

So, are these the only companies that we can get the best sunglasses from?

[@MarcelNL]

Am going to check the video later, but are the factories situated in Vietnam? There you can get all sorts of expensive sunglasses for $6 or so. Brand clothing and bags also are insanely cheap there. My wife and I went home with our suitcases full of Gucci, Northface, Armani and other brands of clothes.

[@MR04B]

@@cjewe1zDefinitely not. Brands like Cartier, Dior, MJ, LV, etc are not owned by them. Of course there are companies/brands that are actually independent like Charmant, Morel, Serengeti, etc.

[@highsoflyify]

​@@MR04B They are not owned by them, but they are produced by them because they have the license. So in the end almost everything is 'Made by Luxoticca'

[@louisrafaelcom]

I've had several aliexpress glasses tested by opticians and the lowest result was UV380. It doesn't make sense for a company to specifically run a factory line that doesn't comply. That would increase their costs more than simply producing UV-protective lenses across the board. If you want to save money on sunglasses, order the cheap ones and have them tested - most opticians will test for free and it just takes a minute.

[@impossiblewhopper1691]

thanks if this is real

[@louisrafaelcom]

@@impossiblewhopper1691 100% is. Try it. I thought surely living in Switzerland this would mean some dumb fee (which of course would be negligible compared with the difference to buying fancy shades at full price), but no, even here they tested them for free.

[@WinstonOBoogie_]

UV absorption is only one aspect though. The overall quality and durability is a major factor in pricing a pair of sunglasses. Like most consumer goods, we get what we pay for. Better quality frames will hold their adjustments better, have better lens materials and the finish on the frames will be more durable. If you get a better pair, frequently you can get a replacement part from the manufacturer to replace a broken one instead of throwing them away. Those are only some of the benefits of buying better quality like just about everything else.

[@christhompson6010]

@@WinstonOBoogie_ Yes build quality is important. But i've noticed that quality is starting to take a backseat to profit. and this is with high end stuff Costa, Revo, Ray Ban. All this as the price increases.

[@Karras353]

@@WinstonOBoogie_ If a single company has too much dominance of the high end and also happens to be a prestige brand, it’s pretty much impossible to say they “you get what you pay for”. The prestige and quality aspects are too intermingled but it is likely that a good portion of the price tag is for brand recognition alone.

[@benjaminwhite9423]

Had my wayfarers over 10 years now and despite really not taking care of them-they live in my rucksack that's used daily, and they don't often get put in the case, they've been dropped many times but apart from a few scratches to the frame they are in great condition. The lenses are a mineral glass so don't scratch, and the frame is a cut and shaped acetate (not injection plastic as mentioned) the plastic is sort of translucent red when held up to a very bright light on my black ones, it feels like a quality material in a way most plastics don't. The original wayfarer is the strongest, hardest wearing set of eyewear I've ever had my hands on. That said, not all raybans are as hard wearing, the carbon ones are prone to falling apart and a lot of the newer designs have plastic lenses and feature more injection moulding.

[@MrViolence999]

OP which wayfarers do you have? Can you drop a link? Or brand and model name

[@hollywoodsalad2670]

@@MrViolence999 Pls don’t wear the same sunglasses for 10 years because the sun lenses all have expire dates, about 3-5 years. I learned from this handmade brand called NYBK and their products served me well over many years.

[@007cheburashka]

@@hollywoodsalad2670 sounds like a bunch of bs. If the lens is glass you especially have nothing to worry about.

[@hollywoodsalad2670]

@@007cheburashka lol googling ‘sunglasses lens expiration’ would help ignorance

[@queso1281]

Fun fact, the carbon fiber ones are one of the few styles of ray bans made in China, while similar styles made in Italy rarely have those quality issues

[@WouldntULikeToKnow.]

Thank you, macular degeneration runs in my family. My grandmother went blind for the last decade of her life and really struggled, so experiencing that is one of my greatest fears. But I still want to avoid giving my money to monopolies! I will definitely be checking out Sunski!

[@badreddinegacem]

What sunglasses did you settle on? And r they uv400 and polarized?

[@idraote]

I have an easy compromise. I buy quality expensive glasses (I am in Italy, therefore Luxottica-Essilor are EVERYWHERE) but I choose an evergreen style for the frame. If my retailer has them, I'll take something from an old collection and it will be cheaper. I always go to the same retailer. They appreciate regular customers and they will go out of their way to treat me well. Then there's maintenance. Sunglasses are worn when it's hot. Sweat is horribly acidic and it will ruin your glasses in no time. When I come home, I wash them in warm (not hot, just tepid) water with baby mild soap. It takes 90 seconds, it takes away all stains and it makes your glasses last. I have had glasses for more than ten years and they look new.

[@porichkaa]

hey, this was informative. thanks!

[@DezaRay24]

I had my Rx put in a pair of Ray-bans for summer wear. I’ll definitely remember this to help keep them looking great between use as my plan is to just replace my Rx in them each year, so it will be more affordable for me.

[@Sheogoratful]

Unless your sunglasses have regular glasses lens or have an anti reflex treatment it's ok to do that

[@idraote]

@@Sheogoratful you can wash them even with treated lenses. That is why you need to use tepid water and very mild soap.

[@samueljason8437]

Sorry to break the bad news however the reason most brands and "falling apart" is due to luxottica lowering quality to make LVMH one of the most profitable companies on the planet. I have 50 year old RayBans that look new. I live and sweat in Miami Fl. I bought a New pair of Aviators in 2020 and they are pitting, poorly crafted, and literally...Falling apart.Luxottica ruined many fine brands in order to make a buck! Your advice about rinsing is good. Cheers.

[@triadwarfare]

For those who are bragging that they still have functioning frames: I still use the same frame I had in 2016 and it was a generic no-brand name that cost $10 including compatible lens and prescription and I am still using it to this day. I did have to replace the lens in 2019 though, because I needed to have my lenses corrected.

[@livefastdiequick]

They probably lasted you because you’re a nerd that doesn’t go outside or take your glasses off unless you are going to be in the same room as a mirror

[@sylvisterling8782]

I'll see your 2016 frames and raise you my great great grandmother's Victorian gold=plated spectacle frames. I had them re-lensed and now wear them when doing cosplay. I have six or seven pairs of Victorian frames. Those puppies were built to LAST!

[@ava5199]

Lol. They are brainwashed.

[@polishtheday]

I had prescription lenses put in Prada frames I paid $20 for at an auction. They’re at least twenty years old and a style that’s no longer being made so whenever I’m ask where I got them I just say they’re vintage.

[@jacknick429]

I have a pair of Rayban New Wayfarer’s I bought in 2010 - Aaaaaand I still look just like Jack Nicholson when I wear ‘em !!!!

[@hhhenge]

I recently bought Akila sun glasses, LA based small company doing luxury quality sunglasses for around $120. Really pleased with them

[@Jvega001]

I have huf x Akila sun glasses a while back and still have them

[@lchenny8288]

What kind did you get

[@hhhenge]

@@lchenny8288 I got the Legacy pair, in black. just the most boring ones they had lol

[@hommeboyy]

I have a few pairs from them too. They’re really nice quality for the price

[@lbjoshbal]

For 120 bucks theyre still expensive like raybans right?

[@lacrosse8011]

Costco is the go to place for these type of glasses. Bought a par of Maui Jim's for $99 when the normally retail for $250

[@Blazerghost]

Finding sunglasses that fit is more of a struggle than avoiding luxottica. There are a lot of excellent smaller brands out there now.

[@LaurentiusTriarius]

New in the box, I only buy vuarnet sunglasses, they feature mineral glass and it's a family owned business since the beginning. Super high quality

[@zsoltmajtenyi7838]

For example? How would a simple buyer like me could identify that I buy something not from these monopolistic guys but I support with my purchase a small alternative company?

[@Blazerghost]

@@theOGabcduong Yes but you can’t adjust the size of a frame/lense…

[@gmonkman]

@@codex6594 So errr ... are you saying that all those companies do their own manufacturing? I smell rebrands - which isn't a problem - but I get the feeling that you think all those companies DO manufacture the lenses. Hell, they may do - but ... have you checked?

[@SilverSamurai12]

Good video. As someone that used to work in optical, I'm glad you touched on luxxotica not simply raising prices and not caring about quality at all. Lots of people seem to think this is the case. Not trying to excuse their practices (which suck btw), but if their stuff was junk, the major fashion brands (Dior, Armani, etc.) would leave. As you mentioned, they have a reputation to keep. Unfortunately, the quality of Oakley's has sucked since the takeover. I'm hoping mine last for a loooong time.

[@sylvisterling8782]

You and I have the same experience! Read my large post elsewhere in this comment section.

[@jonevansauthor]

Ok that's the bit that bothers me - Oakleys have/might have gone downhill. The ones I had failed because the arms touched the inside of the lens for no apparent reason and rubbed the coating. Was the coating also bad? It did wear away fairly easily which makes me wonder if they dropped quality. What sort of quality issues do you think Oakley have now? People who buy glasses from Armani don't get my sympathy. It'd be like buying a bicycle from Lamborghini and wondering why it wasn't any good.

[@Budfrog23]

I have several pairs of Ray Bans and they are decent but I recently bought a pair of Bolle Safety - Contour Safety Glasses - Polarised mainly for golf and cycling. I've been blown away by the quality and they don't look like safeties, and for a tad over £35 they are excellent value.

[@loganthecarguy9109]

I really liked this video but I feel it’s maybe a touch exaggerated although not far off. I personally work for Sunglass Hut and very much understand half of what we sell isn’t amazing quality for what you pay but there are brands that are an exception. Persol, for example, is one brand that we sell that often integrates glass lenses and better yet most of the product is hand-made, with additional benefits like a modular arm that can expand to fit larger faces better. On sale, if you are patient you can get Persols for about $150-200 USD for a pair of fully handmade Italian glasses with huge historical significance, that better yet uses Acetate a much higher quality way of making plastic glasses is a very good deal. On top of that if you do end up breaking them we have a generous 1-year breakage warranty that allows you to have an allowance of half of what you originally paid for a pair of glasses towards any of your choice. Furthermore, you don't need to spend $200 on a pair of glasses through Luxottica, we have a lot of brands such as Polo, Arnette, and Vogue which often fall into the $100 if you aren't picky about models. On top of that, I would like to mention Luxottica whilst owning a large market share doesn’t ultimately limit competition, there is still a very saturated amount of competitors which offer great sunglasses for great deals a favorite of mine right now is Kiaura eyewear, where prices can readily be available for around $150. Funny enough similarly priced to most of our Rayban's, similarly most brands that incorporate similar quality materials aren't that much cheaper if you are comparing apples to apples. This was very well touched upon till the end of the video but I feel this needs to be emphasized more because Luxottica ultimately doesn’t have influence to the extent that they are the only ones providing halfway decent sunglasses. Lastly, I think something that is important is understanding how sunglasses are made, there is a technic called plastic injection which is what most Sunglasses incorporate, whilst you can buy a $50 pair of sunglasses the chances being are plastic injected is a more cost-effective way of producing pairs. Most nicer glasses are acetate which is a method that requires a lot more effort to produce but also makes your more expensive pairs more durable and prone to future wear, Acetate is a process that is furthermore complicated in the instance that you want frames in tortoise colors or unconventional colors, often requiring a high degree of physical input to produce. Whilst you are correct that UV 400 protection is readily available ultimately these lenses can’t be compared, factors such as the materials, lens category, and the polarisation technology aren’t great on cheaper pairs, so much to the extent I wouldn’t recommend cycling with cheaper pairs as your supermarket lenses often affect your depth perception, especially inexpensive polarised supermarket sunglasses.

[@CorinnaOnTheRun]

Super interesting insider info. Thanks.

[@loganthecarguy9109]

@@CorinnaOnTheRun For sure, just feel its tricky to make a full judgment without knowing all these factors

[@realacrossestrings]

This is cool info! I just got some handmade Persols and I’m a huge fan of them

[@llamallama9637]

Love my Persol El Professor sunglasses. They really are quality.

[@J3unG]

Yeh...60 Minutes did a report on this about 10 years ago. It's good this info is updated with your report. Keep up the good work, bro!!!!

[@floppybopnopfloppybopnop440]

In that picture Dylan wasn't wearing Raybans. He did wear them at some point in 1965 a year before he found the slightly more chic and iconic glasses which I still haven't found.

[@amytownsend8455]

I didn't think anyone else would notice lol

[@floppybopnopfloppybopnop440]

@@amytownsend8455 haha yeah just wanted to let others know. :)

[@pdcichosz]

Likely 1st Ray-Ban Caribbean or some copycat.

[@butchgreene]

Would have been nice to accompany the article with a list of companies NOT owned by Luxottica like Smith Optics, 100%, Rudy Project, Maui Jim, Spy Optics, etc

[@shecockband]

Look into Kering. They own Gucci, YSL and now Maui Jim

[@notanartist4273]

Marcolin have Tom Ford, Anyhow I don’t think the man who made the video is a professional in the eyewear industry tho

[@MS-df7wp]

This problem also stretches to regular glasses where prescription glasses are so expensive

[@martaluterek9008]

Yep, and prescription sunglasses are even more expensive than both combined (from my experience at least)

[@FutureProofTV]

Heya! Funnily enough, we started the process of writing a script for a prescription glasses video and realized we'd be covering a lot of the same stuff 🤣 thanks for joining us here, Mikayla ✌️

[@MS-df7wp]

@@FutureProofTV lol yeah it’s basically the same problem at that point and I have to go to the box stores because I’ve tried online and couldn’t wear it because the lenses were wrong so that’s been a disaster. At least I try to keep my glasses until they literally break before getting a new pair

[@dentjoener]

Man, I wear mine for like 10 years. The only reason I can (barely) justify spending half a grand on them. I do have a -5 so if you don't want fishbowls, and do care about some anti reflective properties, you'll pay. One lens is more than the frame they're in...

[@martaluterek9008]

@@dentjoener I have a -5 too so I feel you, actually with my newest glasses the lenses cost 10x the frame, lol. My issue also is that my prescription used to change almost every year, it only stabilized about 2 years ago. At least in my country in Europe prescription glasses are actually a little bit cheaper than in the US (but probably comparably expensive if you take into account what people earn).

[@bofud]

I'm not really a brand kinda guy. I do like some local brands but generally it's not something I pay a lot of attention to I think I owned 20 different pair of sunglasses over the course of my 30 years on this planet. They kept breaking. I thought that's just me being silly, not treating them very well. So why would I go for expensive sunglasses if they'll only last me a year? Well one year my sunglasses broke again but this time it was very apparent that it was due to their low quality. They just disintegrated over time. Okay, I told myself, I'm gonna give this ONE shot and go for expensive sunglasses and see how long they'll last me. I didn't think it was gonna be a good economic decision for me because I'd have to basically wear them for 10+ years to justify the 150 euro price tag for a pair of original wayfarers. (calculating one 15 euro pair of sunglasses every year, which honestly was quite realistic) Anyway I bought them, knowing I'd probably take better care of a more luxury item. That was like 6 years ago and I've owned the same pair of wayfareres since then. So by that calculation it's only 4 more years until it wasn't only a better ecologic but also a better economic decision to get expensive sunglasses. Just thought this was an interesting observation. The reason they last longer I think, is split between on the one hand taking better care of them and on the other hand them being better quality.

[@JackHsu83]

I had my previous wayfarer for about six years. And the only reason I had to replace them was because I left them in a rental car accidentally. Designer sunglasses aren't that expensive if you think about their cost per year (like $10) over their lifespan. This is how everything should be viewed.

[@sylvisterling8782]

I completely agree! For regular wear, I wear Versace or Armani. For sunglasses, Ray Bans. They LAST!

[@00Foxhound]

Wayfarers are still handmade in Italy

[@samueljason8437]

Plus You spend $ and tend to take better care of them! Don't Buy New. Buy, well taking care of vintage. Avoid luxottica! They have lowered the quality to SHITE!

[@lokon1979]

Same here but with my prescription glasses. I had always bought cheap and they usually last just 3-4 years and starts to corrode, coating peels off (I always wear wire frames). Then one time I also told myself ok I try a designer brand once and see how it goes, that was in about 2012-2014 and I’m still wearing the same frame! Changed the lens once as the coating started wearing off. It’s D&G and I don’t even like the brand, but the frame suits me. Wore it for over 10 hours a day for 10 years, the frame still looks new it’s amazing. Only thing that wore off is the small printed logo which in fact I’m glad it’s off!!

[@simonhodgetts6530]

I bought some Persol folding sunglasses - not the Steve McQueen model, but the original style. They’re extremely well made, timeless, and will last decades. Bought 2nd hand for a fraction of the full price. Very happy with them!

[@brown22sugar25]

Same but I did get the Steve McQueen ones

[@maxvalentine8010]

Persol is owned by luxxotica lol

[@LorianandLothric]

@@maxvalentine8010It’s the best Luxoticca brand

[@journeymanedc]

Randolph Engineering makes phenomenal aviator sunglasses and offer a lifetime warranty on their frames which makes up for the high cost in my opinion. They're also one of the few higher end brands not under the Luxotica umbrella.

[@swirlybirds55555]

I bought serengetis because high quality, good technology and not Luxottica

[@journeymanedc]

@@swirlybirds55555 I hadn't heard of them before but they look like a great option as well!

[@pmwaffle9348]

Loads of high end independent brands exist, but they're more expensive than mainstream high end

[@jicalzad]

although i agree that their one of the few high quality sunglass manufacturers out there, their hike in prices in the past 3 to 5 years have definitely been noticeable. I don't think their manufacturing processes or technology has changed much, if at all. Of course, i'm sure they have to eventually give their employees raises every once in a while. Having said that, i've purchased 2 different sunglasses from them in the past 5 years and can vouch for their quality and classic styling. I probably would purchase from them more often if they were a bit cheaper.

[@naterardin8053]

I just got a pair and the build quality is insane compared to the ray bans I used to have.

[@sheralbee]

I love love love my Sunski sunglasses, they are my first pair of good quality sunnies and are a game changer while driving. Plus they are a great shape and thus flattering worn. I’m coming around to not just believing but also practicing doing some reading/learning and investing in quality. As long as I am thoughtful with my quality items, I know they’ll last me a long while :)

[@barbietripping]

🎉 congrats on your play button! Even happier knowing I’ve been wearing Sunski for 4 years now

[@FutureProofTV]

Hey thanks so much! We really appreciate the support 😊

[@MrBadgers]

I still like my Goodr shades, and price is pretty hard to beat. Same deal 1% 4 the planet, carbon neutral, etc. etc. fun colors

[@FutureProofTV]

Nice!!! Fun colors is hard to beat... 😅 Thanks for joining us here!

[@HEMAYATC]

I was looking for someone to mention Goodr! I’ve been using them for years now because they are perfect for running and being active. No slip or bounce and they have a huge selection of colors. My one complaint is that the lenses get scratched up too easily, so I try to be careful with them.

[@jonevansauthor]

Ok, I want wraparound but Goodr do have a pair called VOIGHT-KAMPFF VISION which tickles my fancy :D

[@Yance_000]

Roka is a high quality manufacturer of glasses as well as triathlon gear in Austin Texas. Good to support local companies that make high quality products

[@FutureProofTV]

That's awesome to hear! We're learning of a bunch of small lense manufacturers all around the globe through this video which rocks 💪 thanks for sharing!

[@Bettinasisrg]

I get migraines bad, and a friend gave me their old Smith sunglasses and it was a game changer. Well years and many scratches later I needed a new pair and fainted when I found they're $400!!!! So did a bunch of research and found a $15 pair which worked just as good! I just couldn't justify that much even though it was for medical purposes.

[@R1val909]

What brand?

[@arvi6847]

I have sunski,and loving the quality and what the brand stands for. Thanks to you i found them,and i feel good every time i use them. Never buying the expensive brands, for me anyways. Buying another sunski coz they give back to the planet,why not !😊

[@Cjaz84]

Optician here at a private practice. Luxottica is evil and most raybans are shit. I would never spend my own money on one unless I get a hella deal. Maui Jim is my jam and worth the price. But anyways. At our place raybans are always half off because we understand how marked up the products are. Essilor lenses are great when the lab puts out decent work. We do have a high redo rate.

[@timofeigarbuzov]

guys i'm sure you'll get to a million and beyond! just bcause it's so interesting to listen to you and look at these graphs

[@brandondegraaf]

I bought Polaroid sunglasses six years ago. If they can't polarize then nobody can. They patented the process. The glasses have been with me to some rough places, all kinds of weather, crammed into my backpack, smacked in the face by vegetation and bumblebees, dropped on rocks, and they remain in good condition. The price was very fair.

[@J3unG]

I got polarized glasses for $1 at the $1 store. They work great and I don't give a fuck if I lose, break or destroy them. They're sunglasses and they serve a purpose that is not flexing or fashion.

[@rickyprice3156]

I actually recently got some Sunski's--highly recommended for quality, style, and price 👌

[@thinkinggrin165]

Yes the price. It just shows how much profit is made by this Monopoly when the rest is made to look like garbage.

[@masons3994]

I have a pair of Rayban polarized folding wayfarer, spent $220 I think in store. Bought them 7 years ago and have used them almost every day, taken them everywhere I've gone and they’re still holding up great and I still absolutely love them. Fit me well, love the look, and work good. While i'm sure it cost them nothing to make and there is better options out there, i'm happy with my purchase

[@nickyjames1985]

That's the reason why they Mark up the price, because their customers only buy once every 5 or so years. Creed Aventus for example costs 400bucks but 100ml lasts you years whereas CK eternity is 10bucks but you're spraying it every 20mins and you'll spend 400bucks on the CK over a year or 2

[@elysiumsnakefarm1185]

If Ray Ban made the folding wayfarer polarized in tortoise shell...I'd already have them

[@hawkinsmitch]

@@nickyjames1985 agree, that's exactly how I justify buying Creed and Ray-Ban. Quality, that lasts and provides me utility/value over a longer period.

[@nickyjames1985]

@@hawkinsmitch I'm a vintage Carrera guy myself I enjoy the fact I'm wearing 40+ year old eyewear that's still going in great shape, however I've got no issue with modern Ray Ban or Carrera quality there really hasn't been that much change over the years apart from the addition of nylon frames in some models which are trash

[@alexandrademartini7496]

I was given some as a gift. I am a teacher and have worn them every day for 5 years and they are in perfect shape. I’m also legally blind and can see very well through them.

[@davestagner]

I recently got a set of Maui Jims with prescription lenses - an independent company not owned by E.L. They cost, erm, a LOT. But they are hands down the best glasses I’ve ever owned, even with commercial prescription brands. After doing a multi-day road trip in them, I think it was worth every penny.

[@dimitar297]

I've never worn sunglasses in my life. What's the appeal?

[@davestagner]

@@dimitar297 Reducing brightness and glare. My glasses have polarized lenses, which reduce stray light. Here’s an easy experiment - put on a pair of polarized sunglasses, and go look at some clouds. They’ll immediately appear much sharper and well-defined. This is true of all sorts of things. I feel safer driving on a sunny day with polarized glasses on, because I can see far better.

[@NoNo-uy2bq]

@@dimitar297not having to deal with the sun? Looks?

[@rogergrant455]

First off let me say that i'm a sunglasses man! I can't wear Rayband or Oakley (made by same company) because they give me headaches........wear them for a week, I get a headache. Stop wearing them for two weeks everything good! Start back wearing them and headaches again. I did this for three occasions and the headaches kept returning so I was done with them. I stepped up a notch and wear Maui Jim or Vuarnets and no problem! AHHH, peace! I spoke to a sales rep in a local sunglasses store about it and she said that the level of the filter and the quality of the lens on the MJ's in particular (Not saying that V isn't great) is way superior than Rb or Oakley. My eyes and my head tend to agree! If you can wear Rb or Oakley then kuddos to you but not for me. Blessings!

[@Joeink100]

I have some prescription 2-4-2 sunglasses from superdry they were expensive but they have lasted ages and I mostly wear them in night clubs when on drugs

[@mickyday2008]

I’ve had great service from Oakley in the UK when my sunglasses broke. Either fixed free of charge or for a nominal charge. Very impressed.

[@wiskeeamazingdancer4964]

And here I thought EL were quick to take down the video.

[@bradhend]

I was hoping to hear about the mid range shades. Like Shadyrays or Knockarounds. Covered the high end and the cheap junk, but there's a middle ground that got overlooked.

[@fluffy13bondjames92]

I have some of the Ventura? I believe shadyrays they are a lot like the wayfarers really good I’ve had them for about a year

[@umamaheshwarreddy]

Came here looking for a comment mentioning Knockaround. When I first heard of them through an Instagram ad in 2021, I wanted to give it a shot and bought a pair of wayfarers and aviators, still in great shape. Definitely recommend them.

[@iioaneb]

Loved your video! In actively trying to avoid E.L. I found Tens and INVU. I prefer Tens while on vacation because of their amazingly cool filter which instantly puts me in a good mood, but wear INVU regularly for the polarized lens.

[@TKO-1503]

Idk why the algorithm recommended your channel to me, however I'm glad it did. You have content on your channel i never knew I was interested in or would be in. I have been binging your content, very methodical and well put together the quality of your videos is simple yet so good. Keep it up man! You got a new subscriber!

[@toniceyewearamerica9369]

I am want to thank you for telling the truth about EL. EL has made it next to impossible for our sunglass line, "Tonic Eyewear" to be offered to consumers in select stores because of their monopolistic attitude. There are brands out there that are higher quality than anything EL offers. Ours being one of them. Hopefully, someone gets the word to end this Standard Oil of Eyewear.

[@PuppyTeethVEVO69]

Commenting now before watching a minute of it: I so so so so hope Levi shows us the Oakley founder/CEO's mansion. It's horrific and amazing.

[@FutureProofTV]

Fuuuuuuu we totally should have!!

[@thru_and_thru]

Yeah this guy is pretty shady. He knew about Lance Armstrong's doping and kept it quiet and silenced some Oakley employees as Lance was propelling the sale of their glasses like no other. I'm pretty sure Lance was single handedly responsible for a lot of Oakley's success before the sale to Luxotica.

[@callumgill7019]

@@thru_and_thru everyone in cycling was doping. Almost every single sports top competition is riddled with PEDs. None of this is secret

[@kevincompagno5348]

It's a nice video, but you left out a lot of informations that can help understanding why certain glasses are better than others: repairability, customer support, hinges material and hinges type, different types of plastic (e.g. acetate it's actually a good material for a sunglasses, it's not injection molded, the frame it's cut from a single sheet of acetate) and, most importantly, lens quality (The uv rating it's only part of what makes a lens a good lens). Also at 2:27 it's true only in some countries i'm afraid, i'm an optician and official rayban reseller, but my shops are not own in any way by luxottica

[@Abelicious_]

I recently bought a pair of Maui Jims. Really happy with them

[@FutureProofTV]

Glad you're enjoying them! Thanks for taking the time to join us here, Abel 🤗

[@oime1233]

From a french guy, I buy only Moscot brand (eye and sun glasses with Nikon glasses), created in 1915, in New York, the original creator of the Wayfarers (please check this out), but to bad, the design got stolen....Lemtosh are Iconics, last for ever, and real after sales services from their retailers, you may change parts if necessary....pricy but worth it, by the way, the Pirate wears only that brand.

[@droppenheimer1]

Johnny doesn't wear only that brand, but yeah, Moscot is high quality.

[@ShadeReview]

Thanks so much for talking about why you want to avoid buying cheep or fake sunglasses! Our vision is way to important to risk with sketchy sunglasses! EDIT: @11:10 in the video he shows the RB3025 for $139 but then compares them to a special Copper Gradient Flash color way that was $234 But the exact Large Metal Gold G15 Lens pair from 2011 that was $139 is now $163 on their official website. Ether way great video!

[@shadereviewstore1849]

..

[@dr.kawasaki7380]

*Oh boy, someone's on the A-list black list now* 😆

[@FutureProofTV]

👀👀 if we don't post next week you know what happened

[@rachel3760]

I bought a pair of Suncloud glasses after seeing them recommended on Reddit. I have super sensitive blue eyes, my optometrist told me I have "absolutely no natural sun protection" in my eyes. And I absolutely love them! They're not the cheapest but I treat them like crap and they still fit with no scratches.

[@Yixdy]

Grey eyes (and to a lesser extent, blue) are that 'color' because they have no melanin, or no color actually. Same reason the sky is blue. Anyways, no melanin, no sunlight getting reflected back away from your eyes. But yeah, the snow flashbangs me several times a year

[@keysersoze503]

Luxxotica is basically the Mafia of eyewear. As for paying 100s of dollars for sunglasses, how lousy do you feel after you lose them? No thanks. My range is not too cheap. Not too expensive.

[@definingslawek4731]

Is that later part true? I was told that the uv protection labels on sunglasses are totally misleading considering any piece of plastic you put infront of your eyes will offer you that protection, it's not like the plastic lenses on the expensive ray bans have some magic coating that stop UV but cheap sunglasses don't.

[@viniciusacmauro]

I feel you should have talked more about the tech behind high quality lenses and frames. I did a lot of research before buying my last pair and the difference in quality between the cheap DTC glasses I got and a RayBan seemed quite small. Even though the video mentions that there are good DTC brands it takes too long to nail the main point, in my opinion - that not only RayBans and friends are bad for the industry, they are also mostly overpriced.

[@viniciusacmauro]

@Beaverish Buck Teeth What would be the lie my friend?

[@frankiesilverman]

I used to deliver food to the Essilor building in Irving, TX…it too was dark and mysterious lol

[@spencerwooters965]

I have the original Wayfayer Ran Bans. I wore them my whole time in the Marine Corp because they didn't scratch and didn't fog up as bad as the ESS glasses. I got a lot of crap, but they never broke. Even being the front man in the stack watching doors blow up 6' in front of me w/out the blast blanket.

[@joermnyc]

It’s not just sunglasses, it’s frames for prescription glasses too. Rather than pay almost a grand for 2 pairs of glasses with transitions lenses (bright sunlight is not so great for my eyes), I checked out online glasses places and picked Zenni… got pretty much the same thing (couldn’t find polarized transitions, is that not a thing anymore?), but for $250 for 2 pairs. (My daughter wrecked my old glasses, best to have a backup. So far they are holding up about a year later. I never liked the plastic ones, always get metal.)

[@jonevansauthor]

I think Zenni were set up specifically to counter this trend of outrageous markups on spectacles, weren't they? I could of course be confusing them with another company.

[@toniceyewearamerica9369]

Tonic Eyewear, we have a copper and a grey polarized transitions.

[@grayhalf1854]

I bought a pair of sunglasses yesterday from Marks and Spencer in the UK, just £7.50. I'm assuming that they satisfy all regulations re UV filtering etc and they look ok. Why would I pay more?

[@andrewwilks2700]

I love the old Wayfarers without the RayBan logo on the arm. I have a stash to last me the rest of my life.

[@sylvisterling8782]

I have a pair of 1930's style frames... seriously ancient (they have CELLULOID nosepieces!!) that are the earliest RayBan frames out there! They are an unusual shape, but are gold-plated with the OLD style temples, thin metal with curling ear hooks! Took them to an antiques dealer and he said they were genuine! I'm hanging onto these babies!

[@Lioralon1]

I think the sensible solution is to buy mid-tear sunglasses. Those are connected to a name with a reputation and are safe to use (and will probably last a while) without paying for designer brands. It's true that if it's not regulated it could be a problem, but sunglasses are some the worst price mark-up goods- they're dirt cheap to make and there's absolutely no reason in the world to pay 200$ for them.

[@jonevansauthor]

My first Oakleys lasted 13 years before the coating finally gave out. My new ones 12 months. I'm now about to replace the lenses with secondary market ones, which I hope are fine (they're about a quarter of the price, and should still be good quality polarized lenses...) The problem is, there's no way of knowing, if there's as good, or if Oakley are still making good lenses. I check out Sunski, and they don't make wraparound glasses so I'll stick with Oakley. Sungod also look good, but I like my sunglasses to cover the sides of my eyes. I'd rather have Oakleys cheaper models than buy a Wayfarer shape that doesn't protect me from all angles. Sadly, Sungod don't do the Oakley style of wraparounds although they do do massive cycling and skiing goggles but you've got to be pretty blase to wear cycling glasses day to day. The person I know who does a) does a lot of long distance road cycling and b) has expensive prescription Oakleys. What I don't know about the lenses is whether or not the hardening coatings and general clarity is much different. Oakley claim to have developed good lens tech, which may be true but I can't be sure either way (I think it *was* legit but I don't entirely trust Luxxotica). Will my new lenses be any good at all? I'm not sure I'll know to be honest.

[@jicalzad]

i do think Oakley prizm sunglasses are some of the better, if not best, lenses on the market. I can't really find anyone else making those types of quality lenses for a cheaper price than Oakley. For me, it's the Oakley lenses that i like most. Their frames aren't anything special.

[@jonevansauthor]

@@jicalzad I was dragged back to the thread by someone else's comment. I bought lenses for my old Conductor 8 that were aftermarket, because I didn't want to pay the outrageous price of Oakleys. They didn't fit properly though, it was a serious let down. I found an Oakley forum after this that could have helped me find a more reputable third party supplier - the problem with the lenses I had was they were the right shape, but the edge was too thick to fit in the groove in the frame so they could never have fitted properly, and they fell out. Several times. In the end, during a 50% sale I bought Oakley Plazma Prizm Polarized which are usually £190... but I got them far far cheaper as they had a massive sale on. They still have a sale on, or they have a new sale on so my advice is to only ever buy when they're on sale tbh. Much like I would never buy a sofa unless it was on sale, or a takeaway pizza.

[@willcookmakeup]

That’s why I never purchase any lenses from Luxottica. If I’m gonna splurge on a pair of lux sunnies I’m going with Tom Ford is LVs as theirs are made in house. Def a significant price increase from anything you’d get from Prada or DG but I find the quality is incomparable to that of in house made lenses

[@hanwagu9967]

the funny thing Luxottica owned retail shops like Sunglass Hut sell Tom Ford sunnies. It's all incestuous.

[@dimaua1830]

I ve been wearing Julbo mountaneering sungkasses for the last 10 years. Lenses are scratched so maybe time change soon.

[@NJRey]

Back in college in 2005 I tried Julbo, a French company that makes Mountaineering sunglasses, and they have more affordable street shades, best quality and they cost less than half of Rayban or oakley, Julbo still sells expensive models, understandable if you will need them to protect your eyes while climbing the Everest, but their everyday styles are very affordable and have the same tech... I don't mind paying a price for quality, but paying just because of the name on the temple is ridiculous

[@andreagriffiths3512]

I’ve just bought some prescription sunnies from Zenni because I do not have $400-1000 to spend. It’s damned scary. The costs are insane!

[@mrrolandlawrence]

i know a guy who works in the eye industry as a wholesaler and the frames have markups of 1500& > 10000%s. the frames are stamped out, high volume & for pennies. the hinges are low cost, they will always be a weak point of failure. screws are made small on purpose because the thread will sheer off after a set time. UV400 protection is not exactly hard either to apply as a coating. what would be more fancy is to apply the opitcal coatings that people like canon / nikon apply that harden the surface of the glass to make it more scratch resistant & for optical reasons.

[@owenhowever1958]

early here yet again, said the video was privated for a second lmao what was that about or was it on my end. anyway great to see another upload

[@Bat_Boy]

For about 30-60 mins.

[@FutureProofTV]

Hey there! The video was originally published in a lower quality than we usually upload in so we re-uploaded ✌️ hope this clears things up!

[@owenhowever1958]

@@FutureProofTV oh i see congrats to the team on the play button by the way!

[@FutureProofTV]

@@owenhowever1958 Thanks so much, Owen!

[@raytsh]

Yeah, they are all made by the same company. I found our about this a few years ago and, since then, I'm actively trying to avoid anything made by Luxottica when I need new glasses or sunglasses. For the lenses, I try to stick to Zeiss, I hope they are still independent, but I'm not sure, haha.

[@thetaomega7816]

why do want to avoid them? is there some shady practice to didnt like?

[@raytsh]

@@thetaomega7816 It is clear as glass that there are some shady things going on as illustrated in the video.

[@Xandrapeach]

I love giving insightful comments that let creators know exactly what I like about their stuff, but all I can say for this is.... Good. Very good. Also, how future proof is the cannabis industry?

[@JD-cf3mv]

Maybe I missed it. But would love to know the mark up on the hi end branded sun glasses. Ok so you’re paying for a better quality lens but the plastic!!! I’ve also heard that most hi end sunglasses are made by just a few manufacturers who make most of the designs for the various fashion ‘labels’

[@virajpatel_]

I ordered a pair from some local manufacturer online, they had good reviews and the sunglasses cost me around ₹ 800/- (or 10$) and they are all features loaded, UV 400 polarization etc., and somehow I feel better wearing those than my brother's ray ben aviators, my brother also told me the same, so unless you want that big name "Ray - Ban" or " D & G ", you can find yourself some really good pair for around 10-30$ with same and even better lenses than these brands.

[@enterusername8756]

what brand

[@virajpatel_]

@@enterusername8756 royal son

[@Wollmütze-l5w]

What about Privé Revaux? I have several of those sunglasses. They sport an classic aviator frame in stainless steel and you can change the lenses if you bring them to the optician. Those Privé Revaux have antireflective from the back, are polarised, scratch resistent and have UV400. Obviously polymer lenses. The frame is stainless steel and one can change the lenses. They cost me 15$ new.

[@fragrantfrog1648]

I literally liked this video. Like literally irl and I like literally liked the video by liking the like button with like my fingers. I also typed out words to like literally leave a comment. I’m also like literally subscribed because I like you and your videos so much, Levi.

[@bhatch]

Anyone have advice for how to avoid Luxottica for prescription glasses/sunglasses? All my local eye doctor / prescription glasses stores seem to be owned by Luxottica and only offer their brands, and all the online newbie retailers (like Sunski, Goodr) just don't offer prescription lenses as an option at all

[@JJ-nu8qi]

That's pretty much what I ran into. I have some prescription wiley x that are for work that arnt to bad.

[@toniceyewearamerica9369]

At Tonic Eyewear, we offer prescriptions using polarized photochromic (transitions) lenses.

[@giorgiaolivotto8442]

Hi there, loved the video and also have a small part of this story that might interest you! So, I live in the province where Luxottica was founded and still has a lot of its original factories: it's called Belluno and it's mostly known for Cortina and the Dolomites. One of the reasons why Luxottica was that successful is that the area already had a tradition of making good quality eyewear since pre-industrial times. While at the beginning, during the Italian economic boom, the presence of such a successful business was good for our mountainous and marginal territory, the population in the last decades has grown more and more dependent on it, with a good portion of the working class being employed in Luxottica and a lot of other smaller business working in the supply chain. The big issue is that this giant is shaping from the core how our province is developing, without giving back enough and preparing a future where younger generations will be still more dependent on it. And while a lot of us youngsters are leaving because here is either Luxottica or a very precarious job position, we fear what kind of damage to the economy some sort of delocalisation could cause. Despite this, we are resilient, resourceful and have the luck to live in one of the richer areas of Europe (northern Italy): I can't imagine the impact that corporations like this can cause to poorer areas of the world 😢

[@chubbyjohnson5480]

I've got a pair of very old Baloramas from Ray-Ban, back when Bausch and Lomb made them. I don't know what I'd do if I had to try to replace them.

[@Cali_90s]

i subed man. i liked the video about the water bottles, and this one too. keep it up man.

[@puali00]

I work for Ray-Ban, I love the brand but the company practices are lame. Not a fan of how they handled Oakley at all, but I guess that’s just capitalism & strategy for ya.

[@thetruthserum2816]

I've used the ZZ Top song "Cheap Sunglasses" as my motto for some time. I get the cheap polarized UV rated glasses, and replace them at the first sign of scratches... It eliminates the dread of losing, scratching, or damaging an expensive pair...

[@blacktiger2154]

I’d love it if there was a place where you could specifically find alternatives to hyped, admittedly good but insanely pricey products that are just as good or even just almost as good but more affordable for the everyday person 👀

[@snuffspoon]

Google

[@blacktiger2154]

@@snuffspoon bro I’m lazy!

[@seanfraser9162]

Congrats on your 100k. I really enjoy your work. Keep going.

[@AudioFileZ]

Which Wayfarers by B&L (yes, Luxottica) feature glass instead of polycarbonate lens? I thought all did, but now I'm not so sure.

[@Jeffrey.e]

Huh, I didn’t know that the cheap, freebie sunglasses could potentially be harmful. That’s like all I use since I have like 4 pairs! May need to look into that more (although truly I don’t wear sunglasses that much and they mostly sit in my car and get put on during *particulalry* bright days while I’m driving)

[@mostguitarswins]

This was interesting and answered a lot of questions I had. I would have liked it if he had focused more on affordable sunglasses with acceptable quality though. Near the end he mentions only one brand, ie Sunski, and while they are less expensive than Ray Ban $60-$100 is not what I consider affordable. If you look around there are less expensive choices.

[@TheJhtlag]

I would think for this article to be complete, one would mention 5-6 affordable brands, mentioning one is just weird if not being a tout.

[@lopes.altamiro]

0 second of video and I hitted "Subscribe". You're good dude

[@NileshR12]

What I would like to know is what sunglass brands produce stylish polarized sunglasses for guys on a budget. The only ones I've liked styles from are Privé Revaux & Shady Rays, along with some other brands not owned by eyewear conglomerates. Even Privé Revaux is owned by an eyewear conglomerate, but they make their lenses with 100% UVA & UVB protection & they're polarized for under $50

[@chrisheraldo3943]

Been using oakleys for sports because of their contrast enhancing lens. Now I'm trying a pair from Fuse which are more affordable but have the same tech.

[@YoSpiff]

For riding my bicycle or driving I use a $20 USD pair of Milwaukee safety glasses from Home Depot. As good as any purpose specific sunglasses I've ever had. In fact, the only pair of Oakleys I've had fell apart within a year.

[@sylvisterling8782]

What was not mentioned specifically is that Luxxotica now OWNS the Sunglass Hut AND LensCrafters! They MAY also own Pearle Vision (not sure). I am a member of the Lions Clubs, and I accept, sort, repair, grade and package used eyeglasses (over a thousand pairs a month) to be sent to specialists in the Lions Club, who then further sort them by prescription, and send the glasses overseas to third world countries to provide vision for people too poor to afford eye care. Thus, I come across a LOT of glasses! I agree with this guy that Luxxotica is a gigantic "octopus" controlling the glasses market but also they DO provide excellent quality. I can tell just by touch alone that Ray Ban, Versace, Oakley, Coach, Dolce & Gabbana, Brooks Brothers, Armani, Armani Exchange, Deneuve, Gucci and many other top label brands are owned by Luxxotica AND that they are high quality. Knock-offs exist, and I generally can find them immediately. I deplore Luxxotica's business practices (as an INDIVIDUAL! I do NOT speak for Lions Clubs!) but yes, their quality IS maintained. If you want to avoid Luxxotica, then EyeBobs, Eye Buy Direct, and the brand he mentioned and a number of other Internet based companies DO sell non Luxxotica eyeglasses.

[@GeordsYouTube]

I used to wear Ray Ban 3179s Polarized lenses recommended by an optician due to my photophobia, I wore them for 19 years eventually had to replace them due to the lens delaminating. I now wear Ray Ban new wayfarers again polarised and I hope they last 19 years, although I now want a pair of Caravans or some randolph engineering aviators

[@ShootingUtah]

Occasionally you can find brands like skeleton sunglasses that are made in luxottica factories in Italy but in the beginning only cost like $35. If you go to their website now they charge over $200 for the same models I bought for $35. Now I'm left searching for cheap sunglasses made in Italy rather than China.

[@nothomelessonyoutube]

Why don't you just pay more for better sunglasses

[@xylo5750]

@@nothomelessonyoutube because they aren't better sunglasses... Did you not watch the video?

[@nothomelessonyoutube]

@@xylo5750 I did but I have also touched real ray bans, Gucci, and Louis Vuitton sunglasses. They just are better than your 20-70 dollar bullshit. Oakley another glasses company owned by luxottica. Are awesome they worked amazing for me. If you want better shit you gotta pay more and do research.

[@dorisw5558]

I still own an old pair of Bausch and Lomb wayfairers which I bought on a stay in the US. They’re over 30 years old now

[@FuDiep]

5:28 Captain* Jack Sparrow

[@FutureProofTV]

How could we forget his official title 😭😪

[@omeee]

I buy exclusively Markus T frames. They are made very well and completely in Germany. As sun glasses I have Ray Bans but the glass is replaced with Zeiss.

[@robertwilliam2618]

Very "eye opening" video. Thanks

[@taylorhorner1065]

Just bought a pair of Native sunglasses recently. I like em. Idk anything about em. Anyone else know about em?

[@RoseWillowstone]

Welp, I just watched this video on the day that I decided to overcome my fear of sunglasses and buy the ones I really liked from my local drugstore. I guess it was a bit of a mistake but at least I'm happy that I'm not delusion in beign afraid to wear sunglasses because they trick the iris into opening more due to the dimmer light and thus damaging the eyes. But I kinda got them because it's hard for me to find ones that fit me and I found them and secondly, I thought they'd help with my potential sun allergy.

[@japython]

I would like to add acetate is not the same as plastic, also when it comes to Ray Bans I only buy pre Luxottica Bausch & Lomb Era sunglasses, that or Ratti Era Persol sunglasses

[@tomnordstrom1213]

Do you know anything about RIA brand sunglasses . Relatively new brand promoted for sports especially tennis and pickle ball.Price point $199 . The have Zeiss lens. Interestingly made in Italy . I don’t know if they are in the Luxottica ? vertical company ?

[@ZesPak]

I'm going to shout out William Painter here. We've got 3 pairs of them and they look great and are amazingly built. Gone through many pairs before but can't seem to break these. I've got a pair of similar Armani's and the build quality is night and day.

[@warwick3000]

I’ve bought Prada & Jimmy Choo glasses to see and they kinda fell apart super easy (I’ve been creatively trying to fix em myself). I found that the “cheap” ones I bought amazon have lasted me way longer but of course I went to optician to put perscription + polarization (or just perscription on them).

[@warwick3000]

Idk if it’s the ADHD or me just being rly clumsy but I’ve broken a lot of like delicate luxury things; found that sometimes the build quality in some “off brand” things are much better.

[@RobotsWithKnivesCartoons]

I just bought some O'Neal sunglasses from REI and from what I can tell they aren't owned by Luxottica, they seem better built then my last pair (can't remember the brand but they were like $40 also from REI) which broke in one of those X-ray bins in an airport, both this and the last pair are polarized. The value compared to Luxottica brands seems pretty good so long as they hold up, on sale they were maybe around twice the cost of my other pair but at least they are under $100

[@hagbard72]

Been using a pair of very cheap sunglasses for nearly a decade. Stopped because I didn't know if they have UV protection. Had them checked by an optometrist yesterday and they didn't let any UV pass so back to wearing them. I really like them so glad I didn't have to toss them.

[@BijanIzadi]

Hey don’t just call it “this thing” say what it is. 11:30 its the wayback machine and they need support