How Millions Of Jeans Get Recycled Into New Pairs | World Wide Waste | Insider Business

We make more than a billion pairs of jeans every year. Like most clothing, the vast majority ends up in landfills. In Pakistan, which imports more used clothing than any other nation, one company has figured out a way to recycle old denim, saving water and energy.
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How Millions Of Jeans Get Recycled Into New Pairs | World Wide Waste | Insider Business

[@BusinessInsider]

We want your help expanding Insider's videos about the environment, climate change, and sustainability. Tell us your thoughts in this 2-3 minute survey: bit.ly/InsiderWWWsurvey 

Thanks so much!

[@wijn1008]

I love that message: "buy quallity over quantity" . I bought pairs of jeans that lasted me 1-2 years. And I've bought pairs of Levi's that lasted me 10 years. The problem I have now is that even those brands are using lesser quallity materials or using additives in their cotton mix that makes the final product weaker.

[@docferringer]

Women's jeans are the worst when it comes to low-quality denim. They can make that stuff half the thickness of men's jeans because women want something fashionable to wear most of the time, while men want something they can get dirty work in without having to worry if they are still presentable. Brush off the dust, chuck 'em in the wash, and pull out another pair for next time.

[@YamiSakanaShadowFish]

​@@docferringer Most of the time, women's jeans also have zero usable pockets...Unless I'm meant to wedge a dagger hidden in a lipstick in my right pocket 🤪 Took me several months to track down a thick canvas pair of pants I could wear through spiky scrub, for some reason even women's hunting pants were thinner than men's...(with a "flattering fit" and "breathable, chic design" - exactly what I need the next time I'm in tall grass and almost step on a snake 😅)

[@shanoukgaming6763]

No pockets on pants I have always felt like was a way to push purse sales to women. Why else would nearly all, clothes not have practical useable pockets? Also, I have jeans in excellent condition that are over 25 years old that I still wear.

[@John-hu9bo]

I bought a thick iron heart and jelado jeans. Payed like 250 Euro each and was very disappointed they didn't last longer than my others

[@ToudaHell]

​@@shanoukgaming6763please tell me where you got those jeans. Mine barely last 10 years even with repairs.

[@RGerard_Costa]

As a South Asian, I’m happy to see the trends in recycling stuff getting bigger and bigger in our region. Countries like India, Pakistan and Bangladesh are in the modern forefront of the environmental revolution.

[@mayurk8697]

Just say name of the country you belong instead of SA

[@Gg-ij7li]

Jesus loves you and is coming back soon! Believe in His death and resurrection and accept Him as your Lord and Saviour and be saved and abandon your sins and turn to Him! Have an amazing day!❤

[@hexacolor5713]

No europe is at the modern forefront

[@djidji12]

@@Gg-ij7li loll

[@lottnio8207]

Not really. European nations are far far ahead. But it’s good and essential that Asian countries do something as there is so many people there and every single country needs to do it’s share or we are all ruined.

[@imaneliaso2875]

Shout out to AFM for going into recycling of jeans ahead of everyone and for passing the business to the third generation.

[@sc5015]

"A simpler solution is to buy less" That would be easier if items were of higher quality and could last longer. Today's clothing sold by major retailers has suffered a noticeable decline in quality, but costs more than ever. The fabric used to make items have become thinner, less quality, and the garment is going to the landfill a lot sooner while still requiring the same amount of energy to manufacture.

[@monkehgamingofficial]

Then those items probably aren't denim and are probably more easily degradable lol

[@brick532]

If your looking for better quality denim per say you would typically look for jeans that cost around 2-3 hundred and and true denim made of 98-100 percent cotton.

[@ivanlagrossemoule]

@@brick532 True denim isn't even made out of cotton but hemp. Hemp is an incredibly good and long lasting material for clothing but it's mostly illegal. No one's going to lobby to produce something that reduces their profit margins though.

[@brick532]

@@ivanlagrossemoule i guess you could say it’s a modern way of looking at it lol

[@karolinakuc4783]

​@@ivanlagrossemouleIt is illegal only coz big pharma wants no CBD. That medicine would make their bussinesses buncrupt coz it is so good at treating various illnesses

[@RonSmith472]

If companies would stop coming out with something new every season they'd reduce the demand thereby reducing consumption.

[@SteveLEKORodrigue]

If consumers would not buy the new thing each season, companies would not change their offering each season.

[@beebee4334]

True but companies go out of business when they don’t meet the consumer demand. It’s the Consumer demand that drives the cycle, not really the reverse.

[@jnetwork3232]

Hun you don’t even understand capitalism so shush kid

[@camillac.s.279]

The problem is just .. “ a little more complicated “ .. and there are positive sides even in the production / consumption of clothes .. but I get your point . Let’s say we should calm down a bit with consumption . But to pretend an entire industry stop means also thousand , if not millions of job lost ‼️

[@PeterSramka]

@@beebee4334 You are 100% correct.

[@MayureshKadu]

As an Indian it is heartening to see our little brother moving on to more meaningful pursuits. Companies like AFM seem to be setting trends to be productive, supporting employment and being conscious of the environment - all at the same time. All the qualities of a trend setter. Keep going!

[@somerandomchannel382]

how much 'waste' does it take to recycle an old jeans trouser into new one? Water was mentioned but most all other information was left in the dark.

[@geekmails]

Pakistan is not brother.... It's a snake.

[@GuyFromPakistan-]

True we want peace with pakistan not war and i don't care if in comment few redical hindus talking shit cuz they don't have any idea what war means its a c if we don't get out of it then there's no future for india aswell for pakistan

[@ragabara1031]

@@somerandomchannel382 Not to mention companies like AFM are the exception, not the norm. They've managed to secure access to lucrative Western markets, importing high performance equipment to do their work, while no doubt using part of their revenue to keep local officials turned away from whatever violations they commit.

[@ragabara1031]

@@somerandomchannel382 If you approach the problem of sourcing water from a business perspective, it only makes sense to treat or "recycle" at most the amount of water that you don't want to buy. During planning you may want to overestimate your treatment plant capacity to align with your growth projections, but once you've reached the end of the forecast you may find yourself over capacity and unable to expand the facility for various reasons such as space and complexity. In that scenario then it makes business sense to simply dump your remaining waste water and buy the difference between the water originally delivered by the utility and your recycled water, eating the cost through profit margins. As a result you would likely be contributing even more untreated waste water than the other local industries combined, since the high cost of water treatment demands corresponding capacity, possibly orders of magnitude higher than local contemporaries. What seems like a relatively minor expense to purchase water on your balance sheet could dwarf their entire yearly revenues.

[@captainnemo8072]

Good job Pakistan. I bought a pair of jeans from a brand called Celio and was surprised to see they were made in Pakistan. As can be seen from this report, Pakistan has some visionary entrepreneurs who deserve better governance. It was also nice to see women in the workforce in such a conservative society. Best wishes from a Marathi Indian.

[@arcaetype]

👏🏽 it’s nice to see Pakistan have Pakistani female leaders contributing to this better world. And it nice to hear good news from the textile industry in Pakistan granted recent tragedies

[@mindkraftsmk3644]

Dear friend. Just an observation They are 3rd Generation in the family. Not new leader Maybe he is missing Son's, otherwise they would have been the 1st choice for him.

[@machumachu777]

Has it ever cross your mind that copy pasting random phrases this way does nothing to evangalise?

[@tupesourabh]

This is few and far in between..

[@Gr95dc]

@@mindkraftsmk3644 gross

[@ketrelsmith4371]

@@machumachu777 iiiiiii

[@imoutodaisuki]

I never throw away clothes until they are truly unusable. Even if there are holes, I'll still wear them at home. And if there's a big tear, I'll just sew it up. That's why I often wear old, sometimes ragged clothes when I'm at home.

[@koryteller8]

Same. And sometimes I turn the unusable clothes into cleaning rags

[@0151Master]

Same for me. Had a traffic accident and my jeans got a few holes because I scraped over the asphalt. Patched the bigger holes and now got a used-look jeans 😅👌

[@JusticeAlways]

I wear my old clothes to do tasks like working on cars /painting /etc...after that I use them for rags.

[@daviddefortier5970]

Yes, but if you buy high quality clothing they can last for over a decade before much deterioration. If you buy cheap, its usually only a few uses & already becomes rags. The mentality should be "less but long lasting because of quality"

[@stephanieyee9784]

Ditto. I am still wearing a sweatshirt I've had for over twenty years. I call it my Scungy. I also reuse plastic bags until they are unusable. Until they tear open and have holes in them.

[@leoNmore]

Proud to know that a Pakistani company is contributing towards sustainable fashion as well practicing 3Rs

[@nobodyspecial4702]

What part of making 32 million new jeans yearly and only using 8% recycled content is really helping that much?

[@velvetypotato711]

@@nobodyspecial4702 theoretically that's 2.5 million jeans worth of material. Not a lot but better than nothing. I would rather they use the supposed 30% blend though. But the real problem is polyester. Cotton already decomposes under the right conditions. Someone should come up with a way to decompose polyester faster and possibly pay for it with tax

[@oldironsides4107]

I know a multi billionaire involved in the Jean trade. With all of the money he makes he buys millions of plastic bottles and plastic nets and has a crew that goes out with ships Nd just dumps it into the ocean. The guys. Weirdo

[@JPumpkinKing]

I had no idea that happened with clothes donated to thrift shops. I guess I just assumed it all got sold. So glad it’s helping others around the world make a little money to live, and that others are recycling them.

[@user-eh2hj8bx6i]

Unfortunately it has destroyed local textile industries in Africa and has lowered the quality of life for many.

[@peacefulandsensationworld6315]

Waste products cause hazards environment, but the corruption criminals organization system use Green new deals are scams laundering money to themselves to stay in power control…

[@NyanyiC]

I stay in Sweden and thift shops are overflowing with clothes. There is only so many clothes people need

[@Tangobaldy]

Most of the clothes get scrapped

[@lovingtennessee7726]

@@Gg-ij7li nah imaginary friends are for children

[@HaggardPillockHD]

This is great use of recycling and high tech and this company deserves to become a global giant.

[@bigsmall246]

8% recycled material is quite shitty though

[@warfarenotwarfair5655]

@@bigsmall246 That is how all recycling is. Recycling is a massive scam for uninformed Millennials!

[@warfarenotwarfair5655]

This company has ZERO safety measures in place.

[@wildlifewarrior2670]

@@warfarenotwarfair5655 Hey Mister Safety

[@fynkozari9271]

Except the polluted river.

[@teenytinytoons]

I’ll never understand how they engineer these machines. It’s mind blowing.

[@Honesty001]

Good Work Pakistan keep going

[@indigoblur]

I literally can't understand how theres such a huge demand for new seasonal clothing, or people just throwing old clothes away at landfills. I try to buy most clothes second-hand now, and whatever is too torn or broken I turn into band patches, towels, rags, etc. Clothes are easy to repurpose if you have the ability to sew and mend.

[@hunnidfifth]

💯💯💯

[@winzyl9546]

I dont buy secondhand, but I buy quality clothes, almost ten years I still have the same clothes. I care little about whats in fashion, I already like my style why change it.

[@whitneybarbie]

I bought t shirts from Amazon they were twice more expensive they are 3 years old still look like new while the clothes from the Chinese shop are 2 years old faded I wonder if there is a good dye/paint for old clothes

[@beebee4334]

Simple way for consumers to reduce waste: Shop second hand on a regular basis. Fashion retailers make so many clothes because they are trying to meet consumer demand. If consumers shift a bit of their purchases to second hand, there would be some shifted impact to the demand for second hand items, as opposed to brand new items.

[@aaronfield7899]

Or you could just buy jeans that actually last for several years

[@carportchronicles1943]

I enjoy treasure hunting at thrift stores. I am always thrilled when I find something really nice for about one fifth what it cost new.

[@___beyondhorizon4664]

Brands have to buy in large quantities to get the lowest cost, it's the minimum quantity set by the factory. If brands place less units, the cost goes up. It's a vicious cycle. One way to aim in the future could be like a custom made order online. If 3 D printers are possible for other products, it could apply to garments. Fabrics dying is a major environment pollution

[@TheSongwritingCat]

Fast fashion prices are what is accessible to a lot of people. Unfortunately, those clothes have a shorter shelf life and they're also undesirable second hand. You can't solve the problems at the top from the bottom. Push for industry reforms, more legislation, and greater regulation.

[@mylesisthename]

This is nice to see how we can recycle these types of things!

[@Majorite]

​@@user-kw6ls6zh3nbot 💀

[@waynedlima2226]

Such an encouraging enterprise. Congratulations to my Pakistani Bros ! We your Indian brothers are so proud of you 👍🏽🙏🏽

[@sibylledecarlo7108]

Yeah for Recycling! We need more of this for clothes & everything! Food items & take out foods should not be in plastic! ☮🌏

[@reid.b2926]

seems like this in particular consumes more resources than it saves

[@mosar52]

I disagree. Recycling is needed, but it is like trying to pump water from a sinking ship without plugging the hole in the hull. what needs to stop is in this case "fast fashion" .

[@sibylledecarlo7108]

@@mosar52 I agree. Reduce fast fashion & buy less. I try to shop 2nd hand shops for clothes & home items when possible. ☮

[@pablodiaz5014]

​@@sibylledecarlo7108 fast fashion is a myth, made to increase the price of clothing

[@Imru_gamer]

Mashallah! Great job Pakistan and AFM? 💜💜🙏🙏

[@brick532]

These people work hard. They deserve a raise.

[@stephanieyee9784]

Well done AFM for investing in this huge plant and recycling program. It's good to see the old cotton garments being reused to make new ones. It's a shame man-made fibres are more difficult to recycle as there's so much of it. It's great to see AMF also treating the water they're using instead of dumping tainted water back into the waterways. SEA countries, along with many others around the world, really need to invest in water treatment facilities. Unfortunately the rivers are so filthy that I can't understand how people are still consuming it. I suppose they're used to it, which is just sad. Clean water for all should be a priority.

[@Erin-rg3dw]

I think they're using/drinking it because they don't have another option. Bottled water is expensive when you add it up

[@pettysamsu]

Im living in one of SEA countries, tbh i've never seen anyone drink from rivers 😅

[@user-cy1qe5hw8h]

I volunteer at a non profit thrift store and we send clothes we can’t sell abroad, im glad to see they can be reused

[@mohammadnashitsiddiqui2168]

Just make sure where they're sending it to. Some places recycle, some create landfills

[@xxlian_]

Quality over quantity 💯

[@cececola]

That's literally a vision with a mission. Kudos to their family business 👍❤️

[@scottfrance1400]

Good work Pakistan 👍

[@Thoran666]

The laser for the patterns is really neat.

[@RajatKumar-jn2bt]

What a great tech and sustainability incorporation! Can't believe it's in Pakistan. Kudos to the nation!

[@scz798]

It's nice to finally hear some hopeful news. I've been committed to buying less. I'll spend a bit more for higher quality that will last me a few years. It actually ends up saving me money.

[@anatasha5915]

Fantastic ! In Malaysia , there is a lot thrift stores selling used apparel . My family also running this business over three years .

[@kinjalgandhi909]

Totally agree with lines. "Buy less but buy good quality." In India Pakistan ( undivided bharat)we had this norm only. People used to wear Hand woven cotton or silk. But now as synthetic , dyed cloths are available in much cheaper rate, people are purchasing more and frequent. But no one thinks where does it go afterward? Developed countries send all these cloths to countries like India, pakistan, bangaladesh. But recycling also cost much. Cost in terms of energy, water pollution, air pollution.

[@Kathakathan11]

I still give the shorter dresses to cousins. I mean they are just best way to reuse it, and is good for bonding as sisters. Lot of dupattas are reused. But modern attire is more about combination and stuff, so I find it difficult to mix & match. Fast fashion is killing the plant and so are synthetic fabrics. I am cotton person, even if it at times makes me look baggy, I go for pure cotton as much as possible.

[@saiyidshahabrizvi5464]

Not "undivided Bharat" it is British India and before that it was the Mughal Empire

[@Jam-ku5tf]

When was it called undivided Bharat?

[@kinjalgandhi909]

Ok, we can call as Akhand Bharat. Bharat bhumi was there even before Britishers and Moghuls invaded. There were Maurya dynasty, Gupta dynasty, chalukyas, Pallavas, cholas, cheras , pandya and so many were rulling Bharat. King Ashoka's ( Ashoka the great) empire had spread and included a large part of today's India, Pakistan, Afghanistan, Baluchistan, Nepal, and Bengal. It was and still is a very rich civilization and we today are kids of that rich civilization and that's why we share same wisdom. I hope we learn history as it is and be proud of what our ancestors were.

[@Jam-ku5tf]

@@kinjalgandhi909 Afghanistan? I don't think so. Also many civilizations have come and gone no point in remembering if it can't be brought back

[@ulrikewatson7259]

Very interesting, had no idea all that is involved in making denim and here I thought cotton was such an easy product to recycle since it comes from nature. Thanks for making this documentary

[@michaeltreadwell777]

WOW, that was amazing ! Well done to AFM 🙂

[@gowtham1534]

It's good to see such a environmental friendly approach from AFM.. Pakistan need more such industries to transform itself into a developed nation..

[@Mellody8]

more of this and less scammer call centers please . stop trying to steal peoples money ffs

[@gennaterra]

Totally agree with her last statement. That's why I buy 300 dollar pair of jeans that I resell and they stay in use for decades.

[@3949zxcvbnm]

Ya buy more expensive jeans so it will end up at our factory and we can make more money from it. LOL

[@teage12]

As if the 300$ jeans was in any way produced more sustainable. It is not. The only difference to a 50$-jeans is that the profit margin is 250$ higher. The price is not an indicator for quality. Quality is. You have to make sure to buy from companies that actually sell good products and then never buy a jeans again and wear that one AS LONG AS POSSIBLE.

[@bankruptbroker2400]

Good theory mate. 300 dollars jeans will fall apart for me after 2 years. It happens always so just stopped buying them

[@stephanieyee9784]

No one should think they have to spend $300 on a pair of jeans in order to feel smug about reselling them a decade later. They were probably made in Bangladesh, Pakistan, India, China or Mexico. For a pittance. In a factory that underpaid the workers, used water like it was sand, dumped dirty water back into the waterways and used poisonous chemical dyes. They are Jeans.

[@Chahlie]

I thought I was being extravagant buying $100 jeans! I have 2 pairs on the go, one for 'good' which lasts 3 years, then is downgraded to gardening and 'at home' and lasts forever. Lois jeans from Montreal, their jeans are literally indestructible and they fit! Same with my boots, over $300 and last years. My favourite jackets are tweed from the thrift stores and go forever. :)

[@BillAngelos]

The guy moving the cart of jeans with his safety open toed sandals.

[@BEARMC27]

A clean cut toe is easier to stitch back on😆

[@romiarkan450]

Like holy shit would it kill to save some of the budget for a set of safety gear? Gloves, helmets, glasses, and boots for everyone on the floor?

[@devonteforeman]

Awesome I love seeing companies reuse materials that would often end up in landfills.

[@johcx1994]

Not saying its bad, but this is better than nothing. If only people really took reducing seriously, we can direct resources (both human and physical item resources) into making our planet a better place to live in.

[@ahotdj07]

Truly amazing on what they can do. I commend this company.

[@haelixa]

Wonderful to see AFM's efforts in recycling showcased. More news on these manufacturers is needed so that consumers can better understand what goes into our textiles. 🧬

[@yewrforstnaymhearyewrlayst5566]

Twill is one of the three major types of textile weaves, along with satin and plain weaves. The distinguishing characteristic of the twill weave is a diagonal rib pattern. Twill weaves have a distinct, often darker colored front side (called the wale) with a lighter back

[@uncannyfox]

Is that the same thing as a warp side and a weft side, or does that terminology only apply to denim?

[@HaggardPillockHD]

​@@uncannyfox can be applied to any piece of clothing with the same stitch. You also see it with some scarves

[@HaggardPillockHD]

Another characteristic is that it's strong

[@___beyondhorizon4664]

@@uncannyfox it's for all woven fabrics. Knits are spun with completely different machine and techniques

[@donnadees1971]

I am stunned by the magnitude of fabric and uses of the jeans. Kudos, and thank you for working, tho’ I know it’s hard work. I worked in a shirt factory once. Omg.

[@albireobowman]

Really like her opinion about buying a better quality products. It makes more sense for me to not purchasing low quality clothing. Thank you for sharing this insightful video😎🤝

[@youcanimaginetoo]

H&M is recycling because it started the problem. It produced cheap clothes that did not last and continuously pushed more products. Nice to see women working at afm. Interesting plant. It would be interesting to see what is happening in Africa. They are overwhelmed with cheap clothes that get sent there.

[@justme20306]

Amazing. Would love to see more content about Sustainability. I am so proud of AFM. 🎉

[@AmolSurve]

I came across sustainable fashion while doing a college project. I'm glad these guys are doing it.

[@tsb1]

More such innovative recycling machines and processes must be invented in order to reduce the waste burned on this planet.

[@yousafzai3699]

Pakistan is working hard on environmental sustainability and charity work across the globe. Good wishes for more success.

[@mrchaudhary.07]

I’m feeling proud to hear that this type of work is done in Pakistan also. Literally have tears in my eyes as now I have examples to tell world that how amazing my homeland is ❤

[@anonymousarmadillo6589]

Don't buy tea, otherwise your economy will collapse

[@WSPUNIT]

@@anonymousarmadillo6589 Theirs always a Indian hater. Shame on you.

[@Hacks00145]

Yeah, finally you are producing something good to society apart from terrorist

[@aroojtahira7823]

True 💕

[@aroojtahira7823]

@@WSPUNIT true they give jealous vibes ✨Haters gonna hate players gonna play✨

[@Sam-81_98]

Wow. Good job. Much required in today's world focused on consumption frenzy. Love from India.

[@neutral5376]

Lots of respect and good wishes for this company.

[@vickiesmith3021]

Absolutely fantastic 😍. Thank you so much for everything you are doing.

[@hassanshayegannik155]

Amazing and unbelievable. Such technology is a miracle. Bravo! Thanks!

[@arunad714]

Great work by AFM. 👌❤️

[@Planet_Cents]

Great video! Very straight to the point and well documented. We hope the video reaches as many people as possible, we would go ahead to add your video to one of our playlists to inspire more people that this is very serious and real problem. -Team PlanetCents

[@cranberriesdoodle1450]

This is a rare glimpse into Jay Leno's closet!

[@bittun1607]

Some good news from Pakistan. Good to know.

[@chris26bpm]

This is verry verry smart idea recycling old jeans and old clothes I give these people in Pakistan a lot of respect they are awesome people over there

[@dshivsagar]

Epic work.. thanks for the video.. ❤

[@martinandrew9163]

The failure of Silicon Valley Bank has torn into global markets, with investors ripping up their forecasts for further rises in interest rates and dumping bank stocks around the world. I'm at a crossroads deciding if to liquidate my dipping 200k stocck portfolio, what's the best way to take advantage of this bear market?

[@anitahart8313]

The SVB situation is a reminder that Fed hikes are having an effect, even if the economy has held up so far," It's precisely at times like these that investors need to be on guard against the next certainty. You don't have to act on every forecast, hence i will suggest you get yourself a financial-advisor.

[@jamealex1863]

@@anitahart8313 I agree, having a brokerage advisor for investing is genius! Amidst the financial crisis in 2008, was really having investing nightmare prior touching base with a advisor. In a nutshell, i've accrued over $850k with the help of my advisor from an initial $120k investment

[@jamealex1863]

@Emmanuel Alexander credits to Greg T. Martin FX, one of the best portfolio manager;s out there. He's well known, you should look him up.

[@deagratiasmatias9556]

@@jamealex1863 This recommendation literally came at the right time, I'm down by $6k in stocks this week alone.. its crazy! I just looked up Greg T. Martin FX online and researched his accreditation. He seem very proficient, I wrote him detailing my Fin-market goals and scheduled a call.

[@marksarah4486]

A perfect storm is brewing in the United States. Inflation, bank collapse, severe drought in the agricultural belt, recession, food shortages, diesel fuel and heating oil shortages, baby formula shortages, available automobile shortages and prices, the price of living place.

[@raulhande]

Commendable step from my neighbour .. love from India 🤗

[@rj20za]

I still wear my pair of jeans i got 7 years ago as a christmas gift. i dont see the need to buy new jeans when i've already got that one that still does the job.

[@XiaoYin]

This also provides more and safer jobs for the people there, kudos to AFM!

[@bailey27727]

This company proves you can do less harm if you just put in the work. We still have far to go with consumption, but this is great!

[@davidbb4053]

wonderful works and process!

[@user-fw4ck5zt7n]

respect and stunning !!!

[@Harthelos04]

2:19 my heart died when I saw Levi's. My 501's has lasted more than 30 years and still looks great today. Nevertheless, I'm still all for recycling.

[@audreyh6628]

I would say that is because they're vintage Levis when the denim was much better quality. You'll find the newer ones don't last anywhere near as long sadly

[@RahulSharma-vy6qz]

Wow ! Love from India ❤

[@AnthonyCasabar]

Very cool informative 😊 who agrees

[@user-fy7fw4cx2w]

This is sooo needed. It’s amazing

[@anlewi1]

I'm only a minute into the film but around here in the US in our neck of the country shredded jeans are used as home insulation. Not only is it recycling the jeans but since it's cotton it is better than breathing in old type insulation.

[@audreyh6628]

Also by only shredding and not remaking it into something else, you're not using even more resources like water to make a new product. This is a better solution. The best solution to reducing clothes waste is to make less clothes

[@amitabha546]

I am so happy to see the recycling of the old garments plants especially in my neighboring country, I try to recycle everything can, from last few years I haven't bought many clothes and also try to find pure cotton materials but in today's date it's very difficult.

[@basimpitzas]

As a Pakistani this makes me so proud

[@s9ka972]

As an Indian , this is gold mine for Pakistan if they invest it well.

[@saifahmed476]

@@s9ka972 exactly 💯 it's a huge market

[@s9ka972]

@@saifahmed476 Pakistan needs to subsidised this industry based on their export income.

[@TobinOsusky]

Everything about this is wonderful and i hope the trend amplifies and accelerates!

[@ginninadances]

This is such a sweet story :) so glad to see this company have so much positive impact :)

[@aitbenatlas382]

Great work!

[@CUMBICA1970]

I have 3 pair of jeans. One from 1988 (a Brazilian brand called Delhi) and two Uniqlos from 2002 (on a discount sale like 8 US bucks each.) Thank god planned obsolescence didn't hit jeans. Yet.

[@audreyh6628]

It has though. There is denim from the early 1900's that is still strong, where you can buy some from a fast fashion brand that will be unravelling in a year. Mostly the new stretch denims are crappy and thin, and also can't be recycled.

[@desidesigning]

Recycling in South Asian country is just amazing. Well done.

[@rubinashahid2633]

Wonderful good to know this is in pakistan ❤️ 😍 💖 ❣️ 💕

[@aimbotter100]

A ray of hope when all we see in cities are piles and piles of garbage . World needs to come together and become conscious consumers. conscious of the fact that simple decision like buying a new piece of cloth has its toll on our rivers, lands and air.

[@byJasJourney]

need more videos like this!!!

[@musaamurit]

This factory's amazingly tremendous 😮

[@prasanthchunduri3085]

Wow, great, wish we had such companies in India too.

[@vinoth06p656]

Team Insider.. If you're reading this, it'll be great if you could start a seperate channel that highlights recycling tech that's developed across all sectors, around the world. It will be very helpful for everyone.

[@arjunsodayi361]

Beautiful work simply beautiful amazing 👍

[@arjunsodayi361]

Thanku for liking my comments thanku sir ✌️

[@ryuukakhadijah7766]

That's awesome. We need this recycling culture to be practiced all over the world, instead of stuffing everything into landfills or incinerating them and caused the ozone to be thinner

[@janicemintz8592]

So interesting. AFM should be the leaders and teaching their techniques Worldwide. Thanks for the eye opener.

[@LogosMalobechannel]

Good jobs . I like this

[@NinjaForHire]

recycling the indigo is genius, i commend this process however i do feel there has to be a way of using more of the recycled cotton material into a product not just 30% max. there has to be a way to turn 100% into new thread alone.

[@pareshray842]

This is eye opening. Thanks for humble advise . You nail it .

[@drchemistry7930]

Appreciated that you are thinking about this planet. 👍

[@manavkamadiya5710]

Quite fascinating! I loved the work they are doing. We need more factories like this plus a global awareness about the damage cheap and fast fasion can do to our world.

[@zeAristotle]

Ironically, this doesn't seem sustainable either. We as consumers need to just consume less...

[@Krishabh_Agrawal]

This should be replicated everywhere

[@waseemkhan0312]

Well done Afm pakistani company. That's good technique to save water and reusing used clothes.

[@heavenlyblue]

That is quite impressive

[@tayyab1993]

Proud of my country ♥️🇵🇰

[@canadafree2087]

I am proud of you!

[@tbj4015]

Thats awesome❤❤❤

[@user-rc5yq6qn2e]

Incredible visioner. Thank You.