How Minimalist is DISRUPTING India’s Skincare Market | GrowthX Wireframe

[@MasterShubhanshu]

Minimalist Wisely copied ORDINARY and went ahead by highlighting ingredients. They saw people were getting lot conscious about Ingredients inside and focused on that. Also their tagline "Hide Nothing" is marketing genius.

[@niharkalyan8496]

Minimalist is actually really good. Nice research.

[@Sonalika_thangjam]

I've been struggling from last 7years with pimples, acne and pimples marks. I tried all possible brands I can try that include dermat too. Finally,my friend introduced me to this brand. I purchased the acne prone skincare set ,in just two months my pimples were gone, no more active pimples and acne since last one month. I'm extremely happy that this brand saves my skin and boosts confidence in me. *This is my real experience*

[@shreyasshetty1587]

" nakal karne ke liye bhi akal chaiye " and these guys had that AKAL to "get insipred " by The Ordinary effectively.

[@shubhangibajpai8272]

And that too with affordable price

[@BhoomiArora-v1w]

Insane insights! Recently bought their sunscreen and it works so well.

[@vishnumate13]

There products are actually good!

[@KaranNagarajan]

Bro didn't go minimal on the insights tho.

[@sauravsingh8534]

Some people are saying they researched , they brought The ordinary brand in india and mostly their products and formulations little differently , so they just copied a international brand and brought it here

[@romaamarnani]

Came here to say that. Yes, the space was empty and they claimed it but they just copied ordinary to the T

[@thebusinessclub882]

What's the profit of minimalist on the revenue of 360 cr?

[@911scimitar]

you are misleading with these titles, they made 100 crores in 8 month? Thats just revenue right? are they profitable or do the losses run in crores as well. are they just another VC ponzi scheme?

[@ashutoshmishra-0271]

The b5 moisturizer and salicylic acid face wash from minimalist are best

[@yogitasajwan9676]

I have Minimalist grow since its inception. I absolutely love the brand! ❤

[@Manoj8]

Really Insightful I did not know about this brand Ordered something from them after watching the video Great insights ❤🎉

[@santhoshthadishetty]

Happy consumer of Minimalist

[@SupriyaRani-p4z]

OMyGod I personally love minimalist

[@SupriyaRani-p4z]

✨✨✨三三ᕕ( ᐛ )ᕗ

[@prajwalhegde7057]

Product is at the core of brand management.

[@_trendy_ensemble]

Next Derma Co...

[@LEADERSAKSHI]

What about derma co?

[@musafirgauravv]

Ordinary ko copy karlia bhai directly,

[@HUMANIST_101]

This is really a marketing influence channel in the guise of business education channel. Right?

[@tirthbhavsar8332]

There products might have suited others but for me, it was a complete disaster my acne outbreak worsen after using there products .

[@lakshy900]

i agree with you I didn’t use any of their products bit i have seen some reviews they are terrible

[@sainisaha5023]

​@@lakshy900cause maybe you didn't follow the instructions. See those are ACTIVE ingredients which can be harmful if used in wrong way.

[@sharadtiwari9885]

I experienced an acne breakout when I started using their moisturizer, but their salicylic acid face wash has been the best for me. My skin is very sensitive and reacts with acne to most products, but this face wash worked exactly as claimed. Since then, I’ve started using it daily.

[@shubhangibajpai8272]

No matter the brand, you need to follow some basic strategy while using actives. If you start using an active with a higher percentage, there's a 100% chance that it will worsen your skin. Start with low percentage. But if it doesn't happen with any other brand with the same actives and same percent, then maybe the brand itself didn't suit you and there's nothing wrong with that.

[@shriyabhardwaj7111]

I don’t know how they are disrupting the market but clearly I personally did not like their products at all. I am not at all drugstore user but always open to new one upcoming brands with more sustainable ingredients. I still have one moisturiser which feels like a patty on the skin. I do believe that the marketing done for this has more heights than the products and it’s true value is being overhyped.

[@js20038]

I have used their skin serum. It's superb

[@abheetnigam]

Insights on Steroids 💯

[@suyashgaikwad2564]

Again no 1080 premium nor 2160p. WTF

[@MultiKidblaze]

This is just a rip off of “the ordinary” brand. Right from formulation to packaging, I believe everything was just copied and pasted.

[@mohitsajwan2553]

Great research boss ❤

[@HealthBeautyGlow]

Minimalist just copied and rebranded the "Ordinary" Brand. Even the packaging is the same ... lol

[@Greekhistoryyy]

Ordinary ki copy hai bhai.. Us time yaha tha nh aisa lockdown me logo ki thodi awareness badhi skincare ko loge.. Price bhi iske ordinary jaise the.. Bus Phir sept 2020 me start hua tha ye.. Ho gaya kam

[@RohitKumar-sn7ch]

I have 1 minimalistic face wash it's not bad 😌

[@TheConcernedIndian]

New episode of Wireframe, I am happy 💙

[@raginiyadav5717]

Good insight about the product

[@Saurabh-gx3of]

But you didn’t talk about the quality of the product, how it is great? Do they have RnD department? Or they are just copying other brands and just playing with Good design,packaging and marketing

[@sainisaha5023]

They surely have R&D department cause their products are inspired by ordinary but not an exact copy. They made their products suited to indian skin which ordinary isn't. Some products of ordinary is not brown skin friendly but minimalist is. So they researched a lot on formulation which is proved by the loyal customer.

[@anavgoel]

It aint disrupting shit

[@Shubham69405]

Bro there's a mistake in the title

[@vijaykumaryadav2425]

Very good intro of the products

[@Lifelong-Vidyarthi]

Their products seems good to me, but Dot & Key suits more, Why not a wireframe about Dot & Key.

[@shazzy.s]

Copy cats, they copy an American skin care brand called The Ordinary.

[@arunimashrivastva3319]

They copied ordinary but done fab job 😊😊