Why Nonalcoholic Beer Is So Popular Now | WSJ The Economics Of

[@wsj]

The case for wine with less alcohol-and fewer calories: on.wsj.com/4fjLMEx

[@frang340]

Make a video. We not reading

[@V3ritas1989]

no is fine, thanks! The only one not knowing how to read is @frang340

[@rossw5576]

Because non alcoholic beer is healthier than tap water.

[@salometipsandtricks2786]

From that time Jesus began to preach and say “Repent [change your inner self-your old way of thinking, regret past sins, live your life in a way that proves repentance; seek God’s purpose for your life], for the kingdom of heaven is at hand.

[@KlausKokholmPetersen]

The problem with non-alcoholic wine is that it's expensive and tastes awful. It's just not worthwasting money on.

[@AnotherAnon735]

Why did you title this video "Why Nonalcoholic Beer Is So Popular Now" if you weren't going to address that question at all and were just going to advertise this brand for 7 minutes?

[@princetandukar9290]

As Ronaldo said, drink water!!! Dont start drinking this if you dont drink alcohol. However if you are trying to lower your alcohol consumption, this is a good alternative!!

[@zack256300]

True that...😅

[@kevnev342]

People cant drink what they want

[@Hans-gb4mv]

Well, it's mostly water...

[@idontknowman420]

Ronaldo was talking about soft drinks, not alcohol free beer. This is a great drink to have if yiu just want to have sth nice and it's pretty much alcohol and sugar free. It's not just a sibstitute

[@mavlod]

"A single mistake could make alcoholic beer, ruining the batch" ohh nooo

[@ellicel]

😂😂😂

[@brunosco]

😂

[@SunnyMcvin]

If they don't have appropriate permissions for alcoholic products then sure, it might be bad for them.. Although I've only seen only alcoholic beer companies make this stuff anyways, atleast in my country.

[@myanonymous-zj3tr]

Anyways

[@news2hedz227]

This beer is actually very very good. I am someone who doesn't drink alcohol but likes the taste of beer. Alcohol is hard on the waistline and at 43 I need to be conscious of this.

[@bngr_bngr]

Beer is only hard on the waistline if you drink a lot of beer.

[@seelowgo]

As someone who has struggled with alcohol this has been a welcome alternative.

[@lastsovietspy]

but the question is, does it has calories? if it does it will make you fat in both ways hahahah

[@alberts9781]

​@@lastsovietspygenerally non alcoholic beers are far lower calorie, because the alcohol contains a large portion of the calories

[@MrCrazyjoe259]

@@alberts9781 But it still has a considerable amount because of the grain, even NA beers are typically over 100 calories.

[@Ted_Livingston]

Athletic sponsors a lot of the local races here in CT and give away a huge amount of their beer for free. I would never have tried it otherwise but now I am hooked on lemon radler. If you’re ever running a race in CT, check to see if they’ll be there so you can try it for free

[@goodweight]

what's CT?

[@zack256300]

CT - Abbreviation for the state of Connecticut ​@@goodweight

[@ehwhateverlol]

@@goodweight Connecticut

[@shan504]

What kind of races?

[@news2hedz227]

Never tried that flavor. Nice! Love their Hazy IPA.

[@tofuyam7361]

i just drink water for free

[@colecalame5815]

Said with the spirit of a TRUE American Alcoholic 🇺🇸🦅🎇

[@jumbomuffin1316]

Sadly even water isn’t free anymore

[@Bjorngrim74]

Bet you think boiled chicken is spicy too. Everything has its place.

[@kifkroker6483]

Yo do know that even alcohol is mostly made of water!

[@MrCrazyjoe259]

I really don't understand all the hate around NA beer. A lot of people actually enjoy the flavor of beer but would prefer to stay sober. When people say "what's the point if you're not getting buzzed?" kinda makes me think they're actually just self reporting as alcoholic. I decided to stop using alcohol years ago, but these products let me enjoy a brew without dealing with the very real consequences of consuming alcohol. Sure, NA beer is more expensive so I just don't purchase it every time I go grocery shopping, but the fact that its even an option is something to appreciate.

[@DanielNunez-tz7qb]

I’m someone that only drinks every three months or so, usually on special occasions, and I think NA beer is stupid, unless you’re someone struggling with an addiction to alcohol

[@miguelbaca8086]

I’ve largely cut out alcohol in favor of those THC infused non-alcoholic drinks, a little buzz and no hang over is perfect

[@polishedmeat6399]

i cant be hating on that, wish they had that in europe already man.

[@Majerly_Annoyed]

I honestly haven't heard about this beer company until seeing this video. I recently gave up alcohol for no particular reason other than it just wasn't doing it for me anymore. But I have quickly learned that there still is a time and a place where having what appears to be an alcoholic drink in your hand is easier than explaining why you didn't order a drink. I do like the taste of beer, and having a beer or 4 while hanging around the pool is enjoyable to me, but my body doesn't react well anymore. I am going to grab a 6-pack of Athletic and see how we make out.

[@RAZ423]

Real athletes drink water.

[@damnjustassignmeone]

What a killjoy

[@Ale-bj7nd]

I drink tap water 99% of the time and im not even and athlete

[@damnjustassignmeone]

@@Ale-bj7nd Ok

[@robinjackson7540]

Facts, but that’s branding 101 for you, companies understand the psychology of how we innately associate ourselves with what we agree with. Lol, I wonder how many non athletic people buy this brand 🤔

[@damnjustassignmeone]

@ Get over the fact that this is named “Athletic.” I drink it sometimes bc it’s the best non-alcoholic beer, and I like the taste, not because of its name.

[@gmac8586]

You know why non alcoholic beer is my preference? It's not sweet. I don't like soda pop. I don't want the sugar nor the sweetness. I will have a third of a glass of wine with my steak, but with my burger I'll have an entire bottle or can of low alcohol or a non alcoholic beer. I will drink alcohol for celebrating or for special occasions. But when I want something to drink, water and sparkling water (which I also drink) can get boring. I would see beverages like Coke and Pepsi challenged. Their sweetness ruins food. Non alcoholic beer is what I turn to. I also don't get the buzz.

[@Buff_Cupcake]

I love how basically we are heading towards the Synthahol referenced in Star Trek

[@ErickOberholtzer]

Its a good product. It helped me wean off the social changes when i stopped drinking in my mid 20s. I dont drink it as much as i used to.

[@apergiel]

I used to drink NA beer, till the price went higher than regular beer. It's ok but not that ok.

[@AndreaDoesYoga]

Surprising, but love that healthy options are booming! 🍻

[@ItWastheEconomyStupid]

Non-alcoholic beer has been quite popular in Egypt for decades, not surprised it's becoming more popular in the West.

[@michaelnarouz2283]

Birell 😂

[@idontknowman420]

it has also been quite popular in Germany for ages. I guess it's mainly about loving beer, but noz wanting to get drunk and the first part is kind of part of the German DNA 😂

[@sjanex]

Because they’re all moving to the west 😶

[@adriancooper78]

Surprisingly, after watching this segment on the Wall Street Journal, I went out, and I tried this non-alcoholic beer. I went to a Citarella in Southampton, New York, not so far from where I live. I do prefer to craft beers, but this is in a class by itself. The IPA has a nice fruity flavor and the hoppy-ness of a lite IPA with alcohol. Wow, I can't believe I missed the boat from the beginning with this product!!!

[@caseclosed9342]

All in 7 hours?

[@adriancooper78]

@caseclosed9342 Yep! A good non-alcoholic beer. Case closed.🥴

[@bngr_bngr]

With the number of carbs and calories this beer can make a person fat that drinks several of these per day😂

[@PharmacyAve]

Never understood the point of beer without alcohol

[@liamh6686]

- People who want to quit alcohol - People who enjoy beer without alcohol - People who wants to find an entry to alcoholic beer

[@kifkroker6483]

Then perhaps you need to get out more!

[@varunnaik7015]

Personally, I like the taste of beer but don't want any of the negative health effects of alcohol

[@cath1none]

lol

[@PharmacyAve]

@@kifkroker6483 get out where ? Thats like eating a meal with no meat

[@JacksonMcgarvey2665]

Why drink something that replicates something you avoid? if you don’t like beer or alcohol why drink something that tastes the same????

[@stopkafirophobia]

Hmmm … maybe because you like the flavour and ritual of drinking beer but you don’t want or can’t tolerate alcohol? 🤔

[@maxasaurus3008]

Yep, it’s beyond me. I don’t drink and I’m not a fan of the taste of beer so rock on that you can make money selling that stuff. It takes all kinds to turn the world. 🤙🏻

[@MegaWilderness]

It's not a nitch, it's niche

[@MaKa-en8cw]

As a not native speaker I was confused about this :D

[@eddiemalvin]

In the US, "Nich" and "Neesh" are both acceptable pronunciations of the word "niche" with the former actually being the only version published in dictionaries until the 19th century.

[@MegaWilderness]

@eddiemalvin It's a French word. There is only one way to pronounce it correctly

[@jumbomuffin1316]

Imagine wasting 3-7 gallons of water for 1 gallon of nonalcoholic beer..

[@dampaul13]

You really don't want to know how much water is used to make normal beer, especially with smaller breweries. The more you know!

[@adamloepker8057]

This is exciting, I might have to try some of this.

[@Friedrich-cp4mz]

Alcoholic beer in Germany has been marketed and often used instead of Gatorade / other sports drinks for a while now

[@miguelangeldiaz811]

I mean, drink alcohol if you want, but many people identify with talking better care of ourselves and reducing out alcohol intake. Alcohol can be very destructive, or just make you not feel good in the best case (plus all the things it does to your digestive and nervous systems). I do appreciate alternatives like this, sparkling water and kombucha. Still drink but not too much.

[@InStevenWeTrust]

I bought this because I'm an athlete. It keeps me hydrated during my workouts.

[@Eric-Marsh]

Non-alcoholic beer is popular in many European countries. In Spain 17% of beer sold is non-alcoholic. There are eight or ten different non-alcoholic brands on my the shelves at my Spanish supermarket.

[@SuperMogul]

Nice, I've been drinking Non alcoholic beverages for years.

[@AKU666]

"How much non-alcoholic beer can Americans actually tolerate" I like this quote.

[@Jonny-o3l]

A lot of people are also quitting drinking because it's a poison that causes cancer. This may also explain the loss of profits for the poison sellers.

[@bnwo]

If you pause at 4:55, I notice that picture of the beers at whole foods have them on sale...

[@AlanSmith88888]

Everybody wants to stay healthy.

[@tukayz254]

They want the taste without the many negative effects and risks of alcohol

[@paulreed2204]

This is not beer it’s a soft drink surely?

[@highcue]

Although the name might lead one to believe that a non-alcoholic beverage contains no measurable alcohol, this is not true. Technically speaking, there is no such thing as non-alcoholic beer because beer contains alcohol by definition.

[@ChiArt-vh2uo]

@@highcue Yep I remember seeing this somewhere. Isn't it because It has such a minuscule a level of alcohol so little that It would take cases upon cases of drinks to even get tipsy?

[@maxasaurus3008]

I have to agree but never call me Shirley.

[@MrCrazyjoe259]

No, it's definitely still beer because its brewed the same way beer is, and it still has the character of beer and is certainly not soda.

[@dampaul13]

@@highcue Bananas and other fruits have trace amounts of alcohol.

[@hypnotechno]

awesome!

[@DavidB-j3p]

So you get the calories but no buzz, and are paying the price of regular beer. Drink diet soda or something if you really need a flavored drink

[@Karaon]

One mistake is not ruining the batch by making it alcoholic. It's making it alcoholic, still a beer, I don't see anything ruined, just different. Call it second category product for 1/4 the price and I take it all

[@Edsen-qm5tw]

wow - ultra processed drinks

[@bryanalstoncoxing]

Best Day is by far my favorite NA beer, it tastes exactly like regular beer but it doesn’t have the weird aftertaste that Athletic has. Has anyone tried it?

[@johnsohn6139]

Honestly their next step is to move into alcoholic drinks. A really low carb beer and call it “Boozy Athlete” or really make a large switch by making vodka or tequila, which is super popular amongst low carb style diets, to continue with the healthy trend of being able to drink. Another thing they could possibly start producing is a nonalcoholic electrolyte recovery beer. Very odd, but in 2018 I believe the German Olympian team drank like 5000 gallons of nonalcoholic beer, and salt used to be put in beer to help with the harsh commercial taste of beer after prohibition according to Google’s ai. This could help them compete in a new category altogether fighting against Gatorade and Powerade

[@caseclosed9342]

I’ve had it before. It’s not too bad.

[@frederikheymans]

Hey Athletic Brewery, when will your products be available in South Africa?

[@seattlekarim964]

I'm a fan.

[@johnnyappleseed9568]

The orange can is fire

[@sirchums]

Beer for lunch? Beer at 5pm at work? Both great times for a beer 🍻

[@user-hr7kf6wq6p]

Nonalcoholic Beer is not popular, everyone I know only drinks beer with alcohol.

[@bysshe51]

Non alcoholic is 1% of the beer market. Awesome but… won’t move Heinekens stock price.

[@goodweight]

H. is abomination, not a beer.

[@CrimsonAlchemist]

Don't people drink beer to get drunk? And won't this still give you beer belly?

[@MrCrazyjoe259]

for some people, sure, but other people like me actually like beer as a beverage and would prefer to stay sober.

[@pl5861]

I have to wonder (as someone who doesn't drink) What is the point of having a beer if not for the alcohol?

[@gunnerglory]

Because a grown adult like me doesn't want to go to a social gathering and drink a Shirley Temple like a 5 year old

[@pl5861]

@@gunnerglory You've heard of an adult beverage called tea, right?

[@gunnerglory]

​@pl5861 Who wants to drink tea at a bar or a wedding? Why does it bother you so much that some people choose to enjoy non alcoholic beer?

[@xcel5203]

If you wanted to get seriously drunk you could drink whisky ; beer has a unique taste different from whiskey.

[@MrCrazyjoe259]

Simple, because some people like the flavor of beer and want to stay sober.

[@LL-hj8lp]

I’ve switched to Sparkling water when I need a drink in my hand.

[@goodweight]

great idea and it works! Much cheaper too!

[@stopkafirophobia]

Good for you!

[@s.m.naimulhaque6522]

Now I know why athletic is popular non-alcoholic beer, but I still don't know why non-alcoholic beer is becoming more popular these days. Such a waste of time

[@mightymagnus]

Don't be stuck at work at 17:00 (5 pm), take a walk back home and cook your favorite meal instead.

[@sbkpilot1]

I tried non alcohol beer, never again... I had to throw it down the drain it was so bad. Also, NA beer is high carb which is not healthy.

[@Sjalabais]

Above all else, I now want to try one of these.

[@now2307]

What are the ingredients? What is the process? Is it money’s worth?

[@patrickp8315]

Water is best; healthiest and cheapest.

[@youknowme1475]

how popular is Clausthaler non-alco in US?

[@damnjustassignmeone]

Not very popular. It exists, but it’s not in the top 10 for non-alcoholic beer.

[@At_the_Garden]

May not be popular but is a very good na beer.

[@lvglvg3684]

I’d drink Butterbeer everyday if it was commercialized 😋

[@Edsen-qm5tw]

Im torn - its better than soda but worse than (flavoured) water, coffee or tea. It also lacks the "buzz" of traditional stuff. It never really worked with cocktails, so its a risky bet.

[@gmatthews7632]

I used to drink Heineken, then they launched alcohol free. I used that to wean myself off beer. That served its purpose now I don’t drink either. Not sure this helps Heineken shareholders….

[@MrGreenvalley2]

I drink their non-alcoholic beer instead of coke when i drive. So it works.

[@vsznry]

Tom Holland with #BERO

[@-Katastrophe]

Doesn't help that heineken smells like body odor and tastes like it, too.

[@TilmanBaumann]

Muslims love it. They are skeptical abut traditional alcohol free beer.

[@GTSongwriter]

Can we legally bring non-alcoholic beer to work?

[@rockys7726]

If it's non alcoholic somebody forgot to tell the retailers. Some states still require you to be 21 to buy non alcoholic beer simply because it still has like 1% alcohol. So I can't just go buy it without an ID.

[@incyphe]

Maybe my expectation was too high, but Athletic beer doesn't taste good at all. It tastes very flat. It lacks umami flavor that is present in pretty much all decent beer.

[@auro1986]

wsj, go tell coca cola and pepsi to sell fruit beer

[@bngr_bngr]

I rather have a Diet Pepsi than a nonalcoholic beer.

[@jesus2621]

I drink beer with alcohol like a real man

[@CursedBYYCapitalism]

We want it in Bangladesh

[@JasonScott_tt]

I want to thank the Lord Jesus Christ for hearing and answering my prayers, thank You, Lord! May the Holy Spirit continue to guide us in sharing Your unconditional love. On another note, trusting the process really does bring great rewards. Working with Melissa Jonas Richard has positively impacted my financial journey, and her advice has helped me grow. If you’re considering a change, don’t hesitate and stay disciplined it could be just the opportunity you’ve been looking for!

[@JenniferLyn1919]

Oh my goodness, I’m so happy to hear that! Melissa is amazing. I was skeptical at first, but her approach to crypto and stock investments is next level. I started small, but now my portfolio is way better than I ever imagined. She’s really professional and has been verified by major agencies like the Financial Conduct Authority (FCA) and the U.S. Securities and Exchange Commission (SEC). Honestly, I wouldn’t have believed it if I hadn’t experienced it myself.

[@GaryBrooksMan]

Same here! I heard about her from a colleague at work, and I’m from the UK, by the way. Melissa is incredibly skilled, and what I love is that she’s honest and transparent. It’s not some quick schemes you see everywhere, she really educates you along the way. I’m seeing consistent returns every month. I’m so grateful!

[@AriaCoxxx]

G’day from Sydney! I can’t thank Melissa enough, she has such a good grasp of the markets and knows exactly when to move. I was drowning in debt, but now I’m living comfortably and my portfolio’s been doing really well over the past year thanks to her advice. She’s got a proven strategy, and it’s backed by multiple agencies like Forbes , the International Blockchain Association, Wall Street Financial Insights and even ASIC has also endorsed her expertise. The woman is verified!

[@chawenhalo0089]

" I feel sorry for people who don't drink. They wake up in the morning, and that's the best they're going to feel all day". Oscar Wilde or someone clever 😊

[@cheshire147]

Yah i have seen its growth....i want the abv but for other ok.

[@royfajardo586]

Americas relationship with alcohol and demonizing of other drugs to include nicotine still amazes me. Athletic really lead the charge for a sober market and alcoholic companies started to figure out the money in NA.

[@ChiArt-vh2uo]

Its funny because even though nicotine is looked down upon, it's had a resurgence through vaping and pouches, to the point where it feels like just as many people do those things as there were cigarette smokers before 2015.

[@royfajardo586]

@ no kidding. But the same arguments of making it too appealing to kids doesn’t apply to alcohol. Even though alcohol is served in any color or flavor under the sun, has more of a hepatic cancer risk than smoking does lung cancer, and is advertised publicly to all ages, it remains a golden child.

[@Carlosbnker]

bro at the end mention the good times to have alcohol beer

[@KreweOfBridge]

Sure Jan

[@nataliemanzo34]

i’m a non alcoholic 😢

[@BETTERWORLDSGT]

I'd rather drink the stuff that makes me feel funny!

[@rolfkrajewski4975]

I dont know anyone who drinks non alcoholic beer

[@SuperMogul]

I do, you need to get out more!

[@The38alt]

So basically pop without the carbonation and cost 2x as much as pop

[@MrCrazyjoe259]

Its definitely still beer, its good.

[@traveltectours6561]

If you can control your mind, you can control the addiction of anything

[@damnjustassignmeone]

Thanks doctor

[@teenchai]

Non alcohol? What's the point?

[@stopkafirophobia]

Spoken like a true alcoholic! 🫡

[@rashedmusic41]

nice..

[@hhydar883]

Yeah athletes love drinking non-alcoholic chemicals to stay fit and healthy

[@ZhyarKamal]

Oh no the C word

[@kentstructures4388]

I doubt this is beer.. This is a highly flavored and processed drink..

[@jonathanstreet3234]

So, this whole video is an advert.

[@karlstrauss2330]

Non-alcoholic beer is just like regular beer with all of the flaws and none of the benefits

[@usename12345]

Japan offers a wide variety of non-alcoholic beer brands, including some organic options. I recommend 龍馬 1865, which is only 12kcal/100ml 😊

[@oliviao2238]

We have seen this before; it is likely a fad- a drink that was once cool for hipsters but has now gone mainstream.

[@PS-js9oh]

Do some trials ..find one you like. It might surprise you... and your liver. The taste has greatly improved. Personally ..stumbled on and imported Italian Peroni 0 / 0.

[@dampaul13]

What great insight! How do you explain the decades of growing sales volume of N/A beers in Germany?

[@glellio88]

No one actually drinks this, I've seen it around a long time.

[@DeCypher67_]

Whole foods, what kind of beef drinker buys at Whole foods … who uses whole foods as a place to get statistics on beer sales .. coming from a beer distributor owner . I know it’s different per state, but please camon guys

[@brandonvukelich3283]

So this is basically beer-flavored pop or carbonated water. I'd rather just drink water or iced tea.

[@MrCrazyjoe259]

you've clearly never tried it. Athletic is definitely real beer.

[@dampaul13]

Good for you!

[@Geschichtelehrer]

Gösser Naturradler ist kein Bier...

[@avengemybreath3084]

Because we created so many alcoholics

[@Edsen-qm5tw]

its almost as unhealthy because of the yeast, they are just sucessful because the milennials like the indie design cans

[@dampaul13]

Yeast is unhealthy? Really? How? I'd love to know! Please, tell us more!

[@brianmaluleka9189]

The driver

[@Ld_277]

This is absolutely an ad. I've never seen a single person in my life order or drink this beer. There is no non-alcoholic beer revolution.

[@c433z]

I wouldn't order it when I'm out but I definitely buy it at the store. I'd say maybe 1/4 of my friends regularly drink NA beer. It's really nice after a workout when you're still a bit dehydrated. Or if it's a little close to bedtime and you wanna drink a beer without affecting your sleep quality.

[@alexmodnueldo8493]

Well if this guy says he hasn't seen anyone get this drink then clearly wsj is making up the numbers. No other possible explanation.

[@rickyrico900]

@@alexmodnueldo8493both can be true. Definitely seems like it paints this specific brand in a very good light. Either way, having 1/100th of alcoholic beer sales isn’t a revolution by any means. Even at the current unsustainable growth rate it would takes decades to get close. Once it cracks 10% of regular beer sales maybe we can talk.

[@Ld_277]

@@alexmodnueldo8493 hello ceo of athletic brewing

[@americraft2948]

In counties like Germany and Spain non alcoholic beer has been over 10% of the overall alcohol beer market. France it's already 5%, the US is about 2% but can see it being 10% of the overall US beer market in 4-5yrs

[@bot64397]

"focus on this nitch" I have never heard anyone pronounce niche that way 🤔🤔🤔

[@Konglomerant]

A hoppy seltzer water…whomp whomp…