Why Nonalcoholic Beer Is So Popular Now | WSJ The Economics Of

[@wsj]

The case for wine with less alcohol-and fewer calories: on.wsj.com/4fjLMEx

[@frang340]

Make a video. We not reading

[@V3ritas1989]

no is fine, thanks! The only one not knowing how to read is @frang340

[@rossw5576]

Because non alcoholic beer is healthier than tap water.

[@salometipsandtricks2786]

From that time Jesus began to preach and say “Repent [change your inner self-your old way of thinking, regret past sins, live your life in a way that proves repentance; seek God’s purpose for your life], for the kingdom of heaven is at hand.

[@KlausKokholmPetersen]

The problem with non-alcoholic wine is that it's expensive and tastes awful. It's just not worthwasting money on.

[@AnotherAnon735]

Why did you title this video "Why Nonalcoholic Beer Is So Popular Now" if you weren't going to address that question at all and were just going to advertise this brand for 7 minutes?

[@bigjunior2172]

clever marketing

[@Takeitlightly6]

This is an advertisement

[@Beast9894]

Thanks for saving me 7 mins

[@princetandukar9290]

As Ronaldo said, drink water!!! Dont start drinking this if you dont drink alcohol. However if you are trying to lower your alcohol consumption, this is a good alternative!!

[@zack256300]

True that...😅

[@kevnev342]

People cant drink what they want

[@Hans-gb4mv]

Well, it's mostly water...

[@idontknowman420]

Ronaldo was talking about soft drinks, not alcohol free beer. This is a great drink to have if you just want to have sth nice and it's pretty much alcohol and sugar free. It's not just a substitute

[@mimikolomamu]

How many want to live their live like Ronaldo? I mean he is doing it because he is an athlete who was paid millions. He had plenty of money to enjoy his life. How much money are you earning ?

[@news2hedz227]

This beer is actually very very good. I am someone who doesn't drink alcohol but likes the taste of beer. Alcohol is hard on the waistline and at 43 I need to be conscious of this.

[@bngr_bngr]

Beer is only hard on the waistline if you drink a lot of beer.

[@seelowgo]

As someone who has struggled with alcohol this has been a welcome alternative.

[@lastsovietspy]

but the question is, does it has calories? if it does it will make you fat in both ways hahahah

[@alberts9781]

​@@lastsovietspygenerally non alcoholic beers are far lower calorie, because the alcohol contains a large portion of the calories

[@MrCrazyjoe259]

@@alberts9781 But it still has a considerable amount because of the grain, even NA beers are typically over 100 calories.

[@mavlod]

"A single mistake could make alcoholic beer, ruining the batch" ohh nooo

[@ellicel]

😂😂😂

[@brunosco]

😂

[@SunnyMcvin]

If they don't have appropriate permissions for alcoholic products then sure, it might be bad for them.. Although I've only seen only alcoholic beer companies make this stuff anyways, atleast in my country.

[@myanonymous-zj3tr]

Anyways

[@Ted_Livingston]

Athletic sponsors a lot of the local races here in CT and give away a huge amount of their beer for free. I would never have tried it otherwise but now I am hooked on lemon radler. If you’re ever running a race in CT, check to see if they’ll be there so you can try it for free

[@goodweight]

what's CT?

[@zack256300]

CT - Abbreviation for the state of Connecticut ​@@goodweight

[@ehwhateverlol]

@@goodweight Connecticut

[@shan504]

What kind of races?

[@news2hedz227]

Never tried that flavor. Nice! Love their Hazy IPA.

[@MrCrazyjoe259]

I really don't understand all the hate around NA beer. A lot of people actually enjoy the flavor of beer but would prefer to stay sober. When people say "what's the point if you're not getting buzzed?" kinda makes me think they're actually just self reporting as alcoholic. I decided to stop using alcohol years ago, but these products let me enjoy a brew without dealing with the very real consequences of consuming alcohol. Sure, NA beer is more expensive so I just don't purchase it every time I go grocery shopping, but the fact that its even an option is something to appreciate.

[@DanielNunez-tz7qb]

I’m someone that only drinks every three months or so, usually on special occasions, and I think NA beer is stupid, unless you’re someone struggling with an addiction to alcohol

[@jcgw2]

​@@DanielNunez-tz7qbthat's because you don't like beer. That is like saying why would people drink diet coke if they aren't struggling with obesity?

[@tofuyam7361]

i just drink water for free

[@colecalame5815]

Said with the spirit of a TRUE American Alcoholic 🇺🇸🦅🎇

[@jumbomuffin1316]

Sadly even water isn’t free anymore

[@Bjorngrim74]

Bet you think boiled chicken is spicy too. Everything has its place.

[@kifkroker6483]

Yo do know that even alcohol is mostly made of water!

[@jcgw2]

Free water what kind of communist propaganda is that?

[@miguelbaca8086]

I’ve largely cut out alcohol in favor of those THC infused non-alcoholic drinks, a little buzz and no hang over is perfect

[@polishedmeat6399]

i cant be hating on that, wish they had that in europe already man.

[@jb8408]

I gave up drinking in 2018. Best decision of my life. I feel like myself again… The best version of myself. But I still like drinking beer. Love the flavor. I am so thankful for the NA beer boom.

[@ErickOberholtzer]

Its a good product. It helped me wean off the social changes when i stopped drinking in my mid 20s. I dont drink it as much as i used to.

[@Majerly_Annoyed]

I honestly haven't heard about this beer company until seeing this video. I recently gave up alcohol for no particular reason other than it just wasn't doing it for me anymore. But I have quickly learned that there still is a time and a place where having what appears to be an alcoholic drink in your hand is easier than explaining why you didn't order a drink. I do like the taste of beer, and having a beer or 4 while hanging around the pool is enjoyable to me, but my body doesn't react well anymore. I am going to grab a 6-pack of Athletic and see how we make out.

[@JamarD421]

It's been 2 weeks, how did you make out?

[@RAZ423]

Real athletes drink water.

[@damnjustassignmeone]

What a killjoy

[@Ale-bj7nd]

I drink tap water 99% of the time and im not even and athlete

[@damnjustassignmeone]

@@Ale-bj7nd Ok

[@robinjackson7540]

Facts, but that’s branding 101 for you, companies understand the psychology of how we innately associate ourselves with what we agree with. Lol, I wonder how many non athletic people buy this brand 🤔

[@damnjustassignmeone]

@ Get over the fact that this is named “Athletic.” I drink it sometimes bc it’s the best non-alcoholic beer, and I like the taste, not because of its name.

[@apergiel]

I used to drink NA beer, till the price went higher than regular beer. It's ok but not that ok.

[@Jonny-o3l]

A lot of people are also quitting drinking because it's a poison that causes cancer. This may also explain the loss of profits for the poison sellers.

[@AndreaDoesYoga]

Surprising, but love that healthy options are booming! 🍻

[@PharmacyAve]

Never understood the point of beer without alcohol

[@liamh6686]

- People who want to quit alcohol - People who enjoy beer without alcohol - People who wants to find an entry to alcoholic beer

[@kifkroker6483]

Then perhaps you need to get out more!

[@varunnaik7015]

Personally, I like the taste of beer but don't want any of the negative health effects of alcohol

[@capsaiciiin]

lol

[@PharmacyAve]

@@kifkroker6483 get out where ? Thats like eating a meal with no meat

[@adriancooper78]

Surprisingly, after watching this segment on the Wall Street Journal, I went out, and I tried this non-alcoholic beer. I went to a Citarella in Southampton, New York, not so far from where I live. I do prefer to craft beers, but this is in a class by itself. The IPA has a nice fruity flavor and the hoppy-ness of a lite IPA with alcohol. Wow, I can't believe I missed the boat from the beginning with this product!!!

[@caseclosed9342]

All in 7 hours?

[@adriancooper78]

@caseclosed9342 Yep! A good non-alcoholic beer. Case closed.🥴

[@bngr_bngr]

With the number of carbs and calories this beer can make a person fat that drinks several of these per day😂

[@miguelangeldiaz811]

I mean, drink alcohol if you want, but many people identify with talking better care of ourselves and reducing out alcohol intake. Alcohol can be very destructive, or just make you not feel good in the best case (plus all the things it does to your digestive and nervous systems). I do appreciate alternatives like this, sparkling water and kombucha. Still drink but not too much.

[@AKU666]

"How much non-alcoholic beer can Americans actually tolerate" I like this quote.

[@maxasaurus3008]

Yep, it’s beyond me. I don’t drink and I’m not a fan of the taste of beer so rock on that you can make money selling that stuff. It takes all kinds to turn the world. 🤙🏻

[@jcgw2]

That's how I feel about places that sell hot sauce.

[@Friedrich-cp4mz]

Alcoholic beer in Germany has been marketed and often used instead of Gatorade / other sports drinks for a while now

[@Buff_Cupcake]

I love how basically we are heading towards the Synthahol referenced in Star Trek

[@artemaverin59]

we need this brand in Spain!!🇪🇸

[@Eric-Marsh]

Non-alcoholic beer is popular in many European countries. In Spain 17% of beer sold is non-alcoholic. There are eight or ten different non-alcoholic brands on my the shelves at my Spanish supermarket.

[@peteaulit]

Now all those manufacturers need to get the price down to an acceptable level

[@bnwo]

If you pause at 4:55, I notice that picture of the beers at whole foods have them on sale...

[@SeraphineTheD6Queen]

"you wouldn't have an alcoholic beer for lunch while you're at work" you vastly underestimate my willingness to get day drunk

[@IncredibleIceCastle]

Ironically the narrator is a Brit, heralding from the most notorious midday drinkers in the world

[@leaf16nut]

Seek help, edge lord.

[@InStevenWeTrust]

I bought this because I'm an athlete. It keeps me hydrated during my workouts.

[@chawenhalo0089]

" I feel sorry for people who don't drink. They wake up in the morning, and that's the best they're going to feel all day". Oscar Wilde or someone clever 😊

[@radish6691]

The school lunch market is untapped; they should expand into that arena. Maybe bump off Capri Sun by introducing NA beer in pouches. Atlantic still has plenty of growth ahead of it.

[@adamloepker8057]

This is exciting, I might have to try some of this.

[@SuperMogul]

Nice, I've been drinking Non alcoholic beverages for years.

[@MegaWilderness]

It's not a nitch, it's niche

[@MaKa-en8cw]

As a not native speaker I was confused about this :D

[@eddiemalvin]

In the US, "Nich" and "Neesh" are both acceptable pronunciations of the word "niche" with the former actually being the only version published in dictionaries until the 19th century.

[@MegaWilderness]

@eddiemalvin It's a French word. There is only one way to pronounce it correctly

[@gsg9704]

everything was very clearly explained. I have just ONE question: Why Nonalcoholic Beer Is So Popular Now?????????????

[@jumbomuffin1316]

Imagine wasting 3-7 gallons of water for 1 gallon of nonalcoholic beer..

[@dampaul13]

You really don't want to know how much water is used to make normal beer, especially with smaller breweries. The more you know!

[@SeanLewisMedia]

@@dampaul13 how is that possible when to make a 5 gallon batch of home brew you only start with 7 gallons of water? Is there something Im missing? I get that you need to clean and sanitize using more water but not at the scale stated here.

[@Edsen-qm5tw]

Im torn - its better than soda but worse than (flavoured) water, coffee or tea. It also lacks the "buzz" of traditional stuff. It never really worked with cocktails, so its a risky bet.

[@JacksonMcgarvey2665]

Why drink something that replicates something you avoid? if you don’t like beer or alcohol why drink something that tastes the same????

[@stopkafirophobia]

Hmmm … maybe because you like the flavour and ritual of drinking beer but you don’t want or can’t tolerate alcohol? 🤔

[@jcgw2]

why would people use artificial sweeteners, when they are avoiding sugar. Why consume something that tastes the same. ? Or decaf coffee when avoiding caffeine. Etc. Allso beer doesn't taste like alcohol. Everclear like alcohol.

[@hypnotechno]

awesome!

[@AlanSmith88888]

Everybody wants to stay healthy.

[@johnsohn6139]

Honestly their next step is to move into alcoholic drinks. A really low carb beer and call it “Boozy Athlete” or really make a large switch by making vodka or tequila, which is super popular amongst low carb style diets, to continue with the healthy trend of being able to drink. Another thing they could possibly start producing is a nonalcoholic electrolyte recovery beer. Very odd, but in 2018 I believe the German Olympian team drank like 5000 gallons of nonalcoholic beer, and salt used to be put in beer to help with the harsh commercial taste of beer after prohibition according to Google’s ai. This could help them compete in a new category altogether fighting against Gatorade and Powerade

[@bryanalstoncoxing]

Best Day is by far my favorite NA beer, it tastes exactly like regular beer but it doesn’t have the weird aftertaste that Athletic has. Has anyone tried it?

[@Edsen-qm5tw]

wow - ultra processed drinks

[@KreweOfBridge]

Sure Jan

[@pheebsbee1280]

I ❤ non-alcoholic beer

[@NoahSpurrier]

Nonalcoholic beers can actually be quite nice. I’ve never had a nonalcoholic wine that was drinkable.

[@seattlekarim964]

I'm a fan.

[@gmac8586]

You know why non alcoholic beer is my preference? It's not sweet. I don't like soda pop. I don't want the sugar nor the sweetness. I will have a third of a glass of wine with my steak, but with my burger I'll have an entire bottle or can of low alcohol or a non alcoholic beer. I will drink alcohol for celebrating or for special occasions. But when I want something to drink, water and sparkling water (which I also drink) can get boring. I would see beverages like Coke and Pepsi challenged. Their sweetness ruins food. Non alcoholic beer is what I turn to. I also don't get the buzz.

[@youknowme1475]

how popular is Clausthaler non-alco in US?

[@damnjustassignmeone]

Not very popular. It exists, but it’s not in the top 10 for non-alcoholic beer.

[@At_the_Garden]

May not be popular but is a very good na beer.

[@vsznry]

Tom Holland with #BERO

[@sirchums]

Beer for lunch? Beer at 5pm at work? Both great times for a beer 🍻

[@pl5861]

I have to wonder (as someone who doesn't drink) What is the point of having a beer if not for the alcohol?

[@gunnerglory]

Because a grown adult like me doesn't want to go to a social gathering and drink a Shirley Temple like a 5 year old

[@pl5861]

@@gunnerglory You've heard of an adult beverage called tea, right?

[@gunnerglory]

​@pl5861 Who wants to drink tea at a bar or a wedding? Why does it bother you so much that some people choose to enjoy non alcoholic beer?

[@xcel5203]

If you wanted to get seriously drunk you could drink whisky ; beer has a unique taste different from whiskey.

[@MrCrazyjoe259]

Simple, because some people like the flavor of beer and want to stay sober.

[@SeanLewisMedia]

This is a wave like anything else and will stagger at some point.

[@caseclosed9342]

I’ve had it before. It’s not too bad.

[@frederikheymans]

Hey Athletic Brewery, when will your products be available in South Africa?

[@mex5341]

some NA Ipa's are rly good , almost the same as their alc. brothers

[@lvglvg3684]

I’d drink Butterbeer everyday if it was commercialized 😋

[@rockys7726]

If it's non alcoholic somebody forgot to tell the retailers. Some states still require you to be 21 to buy non alcoholic beer simply because it still has like 1% alcohol. So I can't just go buy it without an ID.

[@paulreed2204]

This is not beer it’s a soft drink surely?

[@highcue]

Although the name might lead one to believe that a non-alcoholic beverage contains no measurable alcohol, this is not true. Technically speaking, there is no such thing as non-alcoholic beer because beer contains alcohol by definition.

[@ChiArt-vh2uo]

@@highcue Yep I remember seeing this somewhere. Isn't it because It has such a minuscule a level of alcohol so little that It would take cases upon cases of drinks to even get tipsy?

[@maxasaurus3008]

I have to agree but never call me Shirley.

[@MrCrazyjoe259]

No, it's definitely still beer because its brewed the same way beer is, and it still has the character of beer and is certainly not soda.

[@dampaul13]

@@highcue Bananas and other fruits have trace amounts of alcohol.

[@johnnyappleseed9568]

The orange can is fire

[@DavidB-j3p]

So you get the calories but no buzz, and are paying the price of regular beer. Drink diet soda or something if you really need a flavored drink

[@jcgw2]

But diet soda is nasty🤢. People drink it for the flavor that's it.

[@Oyeseduck]

Missing a c in Busch 0:38

[@now2307]

What are the ingredients? What is the process? Is it money’s worth?

[@Ottophil]

Yeah…nobody would ever have a beer on lunch. What a crazy thing

[@eblasor]

Stress lies on the "slightly"

[@incyphe]

Maybe my expectation was too high, but Athletic beer doesn't taste good at all. It tastes very flat. It lacks umami flavor that is present in pretty much all decent beer.

[@jcgw2]

Depends on the one you get some are better than others.

[@terrencehuncho7416]

You can never convince me Beer tastes good enough for me to drink it without getting a reward in this case the reward is being high.

[@LL-hj8lp]

I’ve switched to Sparkling water when I need a drink in my hand.

[@goodweight]

great idea and it works! Much cheaper too!

[@stopkafirophobia]

Good for you!

[@Sjalabais]

Above all else, I now want to try one of these.

[@Karaon]

One mistake is not ruining the batch by making it alcoholic. It's making it alcoholic, still a beer, I don't see anything ruined, just different. Call it second category product for 1/4 the price and I take it all

[@jcgw2]

Honestly they should do that under a different brand

[@mightymagnus]

Don't be stuck at work at 17:00 (5 pm), take a walk back home and cook your favorite meal instead.

[@bysshe51]

Non alcoholic is 1% of the beer market. Awesome but… won’t move Heinekens stock price.

[@goodweight]

H. is abomination, not a beer.

[@BETTERWORLDSGT]

I'd rather drink the stuff that makes me feel funny!

[@jcgw2]

Have you tried Everclear. Is a much faster way to feel funny 🤣🤣

[@cheshire147]

Yah i have seen its growth....i want the abv but for other ok.

[@trailnscaleRC]

Hey Athletic! Please put your product in glass bottles. Thanks

[@sbkpilot1]

I tried non alcohol beer, never again... I had to throw it down the drain it was so bad. Also, NA beer is high carb which is not healthy.

[@karlstrauss2330]

Non-alcoholic beer is just like regular beer with all of the flaws and none of the benefits

[@kentstructures4388]

I doubt this is beer.. This is a highly flavored and processed drink..

[@YungNitrous]

I don't think I will ever understand the point of drinking non alcoholic beer

[@usename12345]

Japan offers a wide variety of non-alcoholic beer brands, including some organic options. I recommend 龍馬 1865, which is only 12kcal/100ml 😊

[@newyorkvisionary]

Athletic only makes NA beer, so you think it’d be good but it’s pretty mediocre. There are so many better options for NA beer.

[@ProperGirl-q3f]

Defeats the purpose entirely. You drink for the buzz not the bitter taste.

[@ThomasGilmore-fi6gb]

If you drink for the buzz, you might try learning to drink Everclear. Two tablespoons of that will buzz you more than a beer. BTW, who's driving 😮

[@IKNFLY666]

In Australia, we’ve been drinking the Bunderburg’s non-alcoholic ginger beer forever.

[@youtubeuseronlywatches]

Ginger flavoured fizzy drinks have been around forever, ginger beer has nothing to do with beer.

[@jonathanstreet3234]

So, this whole video is an advert.

[@royfajardo586]

Americas relationship with alcohol and demonizing of other drugs to include nicotine still amazes me. Athletic really lead the charge for a sober market and alcoholic companies started to figure out the money in NA.

[@ChiArt-vh2uo]

Its funny because even though nicotine is looked down upon, it's had a resurgence through vaping and pouches, to the point where it feels like just as many people do those things as there were cigarette smokers before 2015.

[@royfajardo586]

@ no kidding. But the same arguments of making it too appealing to kids doesn’t apply to alcohol. Even though alcohol is served in any color or flavor under the sun, has more of a hepatic cancer risk than smoking does lung cancer, and is advertised publicly to all ages, it remains a golden child.

[@user-hr7kf6wq6p]

Nonalcoholic Beer is not popular, everyone I know only drinks beer with alcohol.

[@-Katastrophe]

Doesn't help that heineken smells like body odor and tastes like it, too.

[@jcgw2]

Spoken like a true 5 year old

[@Mycatsbirthdayparty]

​@@jcgw2Cope. Beer tastes horrid. People drink it just to feel drunk. People associate non-alcoholic beers of feeling drunk so they drink it.

[@gmatthews7632]

I used to drink Heineken, then they launched alcohol free. I used that to wean myself off beer. That served its purpose now I don’t drink either. Not sure this helps Heineken shareholders….

[@MrGreenvalley2]

I drink their non-alcoholic beer instead of coke when i drive. So it works.

[@rashedmusic41]

nice..

[@CrimsonAlchemist]

Don't people drink beer to get drunk? And won't this still give you beer belly?

[@MrCrazyjoe259]

for some people, sure, but other people like me actually like beer as a beverage and would prefer to stay sober.

[@1yaya11]

​@@MrCrazyjoe259stay sober? Having 1 beer you'll be perfectly fine. Then switch to water . Your paying the same or more as a regular beer to "fit in"

[@MrCrazyjoe259]

@@1yaya11 When i say sober i mean having very little alcohol, if any, not the state or level of inebriation. Having one alcoholic drink counts as no longer being sober in this context. I don't drink beer to "fit in" because I simply enjoy beer _as a beverage_ . What exactly is so hard to understand about this?

[@jcgw2]

People drink Everclear to get drunk and nothing else. People drink beer for many reasons. For the taste, to fit in, as a paring with certain foods, etc

[@Ld_277]

This is absolutely an ad. I've never seen a single person in my life order or drink this beer. There is no non-alcoholic beer revolution.

[@c433z]

I wouldn't order it when I'm out but I definitely buy it at the store. I'd say maybe 1/4 of my friends regularly drink NA beer. It's really nice after a workout when you're still a bit dehydrated. Or if it's a little close to bedtime and you wanna drink a beer without affecting your sleep quality.

[@alexmodnueldo8493]

Well if this guy says he hasn't seen anyone get this drink then clearly wsj is making up the numbers. No other possible explanation.

[@rickyrico900]

@@alexmodnueldo8493both can be true. Definitely seems like it paints this specific brand in a very good light. Either way, having 1/100th of alcoholic beer sales isn’t a revolution by any means. Even at the current unsustainable growth rate it would takes decades to get close. Once it cracks 10% of regular beer sales maybe we can talk.

[@Ld_277]

@@alexmodnueldo8493 hello ceo of athletic brewing

[@americraft2948]

In counties like Germany and Spain non alcoholic beer has been over 10% of the overall alcohol beer market. France it's already 5%, the US is about 2% but can see it being 10% of the overall US beer market in 4-5yrs

[@unib4324]

How does non alcohelic and normal beer taste like

[@CursedBYYCapitalism]

We want it in Bangladesh

[@traveltectours6561]

If you can control your mind, you can control the addiction of anything

[@damnjustassignmeone]

Thanks doctor

[@rajeevm1989]

Literally an advertisement.

[@Carlosbnker]

bro at the end mention the good times to have alcohol beer

[@jesus2621]

I drink beer with alcohol like a real man

[@patrickp8315]

Water is best; healthiest and cheapest.

[@jcgw2]

Yeah so please never drink anything else for any reason.

[@oliviao2238]

We have seen this before; it is likely a fad- a drink that was once cool for hipsters but has now gone mainstream.

[@dampaul13]

What great insight! How do you explain the decades of growing sales volume of N/A beers in Germany?

[@TilmanBaumann]

Muslims love it. They are skeptical abut traditional alcohol free beer.