How Money Changed America's Biggest Awards, The Oscars

The #Oscars are the Super Bowl of #arts and #entertainment, and in more ways than one. Not only is there high viewership and great anticipation for the annual showcase of superstars, but an insane amount of #money gets spent campaigning for victory. #Bloomberg Originals takes a deep dive into what it really takes to bring home a little gold man.
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[@business]

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[@posthocprior]

Bloomberg should do a statistical analysis of the correlation between the amount spent and the likelihood of winning an Oscar. That is, is there a correlation between spending more and having a greater likelihood of winning an Oscar?

[@endgamefond]

AGREED. I WANNA SEE THIS STUDY AS WELL.

[@merrymachiavelli2041]

The problem is, as the video mentions, a dataset of money spent doesn't exist. The big studios presumably know what they spent, but not anyone else. You could compare the overall budget of the film, but that'd be skewed by the cost of production (which is inevitably going to be higher for superhero films vs. biopics...etc)

[@posthocprior]

@@merrymachiavelli2041 Good points. You could simply pick of one metric that all advertising budgets use (say, print advertising). Also, a standard method to compare within groups in is either to use a normalized distance metric (eg, z score) or, if this isn't possible, use the ratio of the amount spent divided by the total spent to make the film.

[@judigemini178]

Wasn't that the point of covering the whole Harvey weinstein stuff? They also mentioned how secretive it all is...dude just watch the video or pay attention

[@davidyolchuyev2905]

The answer is no. Non of the superhero movies got Oscars and they got the highest expenses.

[@hanochkurian5933]

8:56 Love the ending😂😂

[@hellawolf]

Answer: A soul

[@alimfuzzy]

A lot of actors who have been nominated have said theyve lost work because they now command more money. Not sure how that works, maybe their agents stop accepting lesser paying roles or its just perception that they need more pay and dont offer roles to rhem. It's a double edged sword.

[@roxy5588]

It costs millions to win a Oscar. You have to run a smart campaign that is very convincing and pitching those people to see your movie. Getting nominated is one of the biggest challenges as well.

[@GeorgeMillerAtkinson]

This is 100% not true, this whole documentary is not true. if it was true Barbie and so many others would have won a LOT more Oscars.

[@edum.6353]

the fact that this entire video is an AD to remind us that the oscars still exist is mind-blowing. I forgot about the oscars long time ago.

[@RudieObias]

Is this video sponsored content?

[@kalindudissanayake389]

Lol. Well said

[@user-hm5wl1uh9g]

Interesting, informative & entertaining - nice job 😊

[@jimysk8er]

how could they possibly rationalize a single academy member voting on a movie they haven't watched. That should be the bare minimum to even have your vote count for something. You are literally voting on an artistic media. You wouldn't expect a judge in a sculpture contest to base themselves off of the pamphlet at the giftshop!

[@roadrollerdio565]

The problem is the academy is full of working professionals-writers, actors, directors, cinematographers, vfx artists, production designers, editors and so on, so unlike a jury at a festival or film critics, it is literally not their job to be watching every movie that comes out for an award that doesn't pay them to do so in their spare time. It's just impractical.

[@mattie4149]

I want to thank my dog Spider…that’s what I heard. 😂😂😂

[@marcfrederic1168]

Grammy next 😎😎, this was dope

[@gjd424]

“Hollywood is like high school with money” 🤣💯

[@user-hz6vm7xh8m]

Every industry has awards and they are all for sale.

[@shmookins]

What I like about such awards is they tell me about smaller productions that I didn't know about.

[@eldios831]

I thought all you needed was talent

[@judigemini178]

😆 yeah and a "good work ethic"

[@shmookins]

And how do you pick among a pool of talent?

[@eldios831]

@@shmookins talented people in a big auditions can always shine....Lots of great theatre people that are frustrated...some grind hard to get there but few less privileged ones and less talented get there....and even when the grinding ones get there they are frustrated and get to depression levels......We know about it but its the way it is

[@shmookins]

@@eldios831 Yes. It is a tough business (getting constantly personally rejected, and being always hunting for the next job). And there are thousands of amazing actors and editors, etc. out there. The way I see it, is you need to get lucky by being part of a popular production. Otherwise, you won't be noticed to the masses. As for awards, again, how do you choose in art? Is it the people that made the most expensive movies? Or the most watched? It isn't easy picking standards for art/entertainment. Damned if you do, damned if you don't. The methods mentioned in this video are all about exposure; getting as many people to see your work.

[@ryanortiz2648]

@@eldios831No, it’s how it is now.

[@aadirao9401]

This is brilliant.

[@samrai7275]

RRR was a great film, still they endup spending 80+crore for oscar awards. sad reality

[@mastvideos6298]

For music 😂😂

[@BarryAllen-jg4jc]

RRR is the dumbest film ever made

[@saxmanphd]

What is the ROI for campaigns?

[@vamsigchowdhary3257]

Publicity

[@andrimufid2195]

3:35 Interesting

[@SkiddosSiren]

Do more of this on filmy business in the future

[@reneeleerykers6762]

Oprah shafted the actresses Monique etcetera when they didn't do the advertising circuit

[@high_maintenance]

Mook was roasting the police he’s funny af. He lives in a nice luxury building but looks like he got into a domestic dispute and brought the property value down. Maybe he won an housing lottery.

[@Fuhnance]

This whole argument is kind of proven false by the success of small movies at the Oscars. Moonlight, EEAO, The Whale, etc. All else equal, seems like small movies actually outperform the studios with huge budgets.

[@cuffpen9803]

Really depends as there are many categories for which companies fight for from year to year. Letting some of the smaller films win within that spectrum is definitely possible as long as the companies get what they want.

[@SteelShirt99]

You also have to account the constant Diversity Pandering the Academy will do to especially in the last 5-10yrs to avoid critique of Bias and White Supremacy. Not saying that Non-white movies are not deserving but the lack of huge marketing budget is made up for by this many a times, especially recently.

[@angelsunemtoledocabllero5801]

Those were small movies in terms of budget but the studios spend a lot on the Oscar marketing of those films. Sometimes a lot more than the budget. Similar case with Shakespeare in love

[@elainegoldman3413]

Excellent take on the reality of make believe. Just the right blend of facts and a sense of humor by the writer.

[@user-wx7kw8sh5t]

Ask RRR movie producers & Indian director Rajamouli😂

[@indianapapi]

Just like anything in America, it's for sale!

[@psp785]

You buy it

[@chiblackjesus]

Everytime I hear oscar campaigning I remember how everyone was surprised that Halle Berry won best actress coz she didn't campaign

[@kingstonstreet3726]

I don’t believe in any award show

[@christianaguilera1469]

They didn't have to mention the slap. That was pathetic way of trying to seem funny.

[@jillvalentine5706]

Or you can you just act better and make better movies and save all that money . Everyone wins😂

[@tobipradasri4089]

Emma stone has the 3 nominations and one win which she deserved but please give Glen Close an Oscar already

[@tashkenty]

They used money perhaps to purchase 2nd Oscar’s for Best Original Song and Best Actress this 2024

[@user-uq2hx4lc1j]

Senora

[@franklinblunt69]

it's not really money but how employed when wasted & worse for immorality

[@user-uq2hx4lc1j]

Theatre

[@vokasimid5330]

That's why i stop watching

[@user-uq2hx4lc1j]

MacDonald realty LLC

[@electrikoptik]

How to win an oscar? Make a woke film

[@janechoy2073]

What does "woke" mean? anything that is not white or male or straight?

[@Mkaela90]

At least it’s an industry that’s making jobs .

[@v.dany7568]

​@janechoy2073 forcing an agenda. Movies like Little Women, american History X talk about political matters but dont force it down ur throats, so nobody calls it woke. When u change a characters race, gender just to diversify its called woke. Choose people based on their skills not based on their race or gender.

[@RudieObias]

@@v.dany7568 I think you're assuming just because it's a man and he's white that he got their based on his skills and talent. And if they're there and they're a person of color or a woman (or both), they got there because it was some sort of diversity hire. 🤔

[@v.dany7568]

@RudieObias I don't. I know some people do, but it's obvious when diversity is forced. When you change the race of a historical character, it becomes very evident. Diversity is great when done right.

[@Zwei480]

First, you need to be woke

[@lexm17]

You don’t even know what that means