How NordVPN went from B2C to B2B

Today, we're joined by Rytis Meskauskas, Chief Revenue Officer at NordVPN.
Rytis opens up about NordVPN's strategic entrance into the B2B market.
Because you see - NordVPN initially serviced the B2C market only.
It is then through a fascinating journey from recognizing the untapped potential in their existing B2C base, that they decided to launch a dedicated B2B SaaS offering.
In today’s conversation will be talking about:
1) How they went about identifying the B2B opportunity within a B2C framework 2) The challenges of attacking the B2B market from zero 3) Mastering the art of running parallel B2C and B2B strategies without losing focus.
So please enjoy my conversation with Rytis!