B2B Marketing Strategy: How To Get More Leads For B2B Businesses

Quality leads are something every SaaS founder and SaaS business could use more of.
It’s a noisy world out there and there are so many different channels than ever (e.g. TikTok). So if you’re a B2B SaaS Company, what channels should you focus on to generate more B2B leads? In today’s Unstoppable Sunday episode, I’m going to dig into the 3 most important channels you should focus on in your B2B marketing strategy to help you get more leads and accelerate the growth of your SaaS business.
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[@user-gp6gb4dr4m]

Late to the game but really enjoyed this video. I'm not the founder, but as a marketing manager, I've leaned into LinkedIn and webinars heavily early on. Webinars, especially, have been incredible both from a lead-gen perspective and a trust-building perspective (and they help us stand out from competitors which never hurts). I've mostly used email to drive webinar registration, send one-off links to blogs, etc. but will definitely be focusing on nurturing leads in the next phase of our marketing strategy. Thanks again

[@TKKader]

Boom!!

[@rscotten]

Bravo, TK. Bravo. Customers need to know you before they trust you. You're a legend.

[@TKKader]

Boom!! And thank you for the kind words!

[@gagemarshall1635]

Dude your channel is friggin amazing thank you so much for this content. I will be taking your coaching program when I have more time on my hands.

[@TKKader]

SO glad to hear you’re getting value from the channel! I look forward to working together!

[@AdityaBhave.]

I am almost on the same phase of business as your content on youtube..implementing so many things which I am learning from you..it works..simply gold bro..thanks a lot TK Kader..cheers 👍

[@TKKader]

Boom! So good to hear that!

[@marcusravi1684]

What are you working on?

[@talentcheetah]

YES AND AMEN! Thank you, TK. A true Gem as always!

[@TKKader]

Appreciate you watching and your kind words!

[@paulinakaulard3626]

Thank you! I applied for an internship and as case stuy I have to find new potential costumers for their B2B Business and I had no idea where to start! Thank you for inspiering me and that i could lern from you!

[@TKKader]

Best of luck!

[@AlokKumar-rc2wb]

TK - I just came across your channel. Super high quality advise! Thank you!

[@TKKader]

So glad!

[@SandeepSingh-fb4ex]

wow.TK bhai. I have been missing this from so long. Glad u came up brilliant information

[@TKKader]

Glad you’re getting value!

[@RichardStiennon]

TK. I just finished the first cohort of the Linkedin Creator Accelerator Program. I learned that the optimum posting frequency is FOUR times a week. In the ten week program I gained 5,000 followers, 400 connections, and ihad ncredible engagement. One post got 252K views!

[@TKKader]

As with most channels, consistency is key, and the creator program encourages that. I’m not surprised by your results and am super pumped for you. Onwards!

[@aaimmao]

YES!! Very good direction TK 👏

[@TKKader]

Means so much!

[@sreenathanvkat8761]

Hai TK your video information is so powerful. Eye opening. This is the first video i have started watching in learning on sales and marketing. Thanks. Keep going

[@TKKader]

Glad to hear that!

[@Mumtaza_Iswanda]

Thank you so much for this video man, really appreciate the efforts and the insights

[@TKKader]

You bet!

[@gabrielm54]

Really good content, congrats man

[@TKKader]

Glad you’re getting value!

[@neverquit2470]

Happily subscribed your YT channel 😊

[@TKKader]

Welcome to the community!

[@user-df9vp4fo1v]

Awesome, Really worth watching...

[@TKKader]

Glad you enjoyed it

[@shawneilbailey-gordon4255]

Very great advice. Im excited to Keep learning from you! New subscriber here

[@TKKader]

Welcome aboard!

[@allthingsnad]

Loved it 😊

[@TKKader]

So glad!

[@justinoliver8235]

thankyou man. cheers.

[@TKKader]

You're welcome!

[@user-wk5ws8iv4e]

this is gold omg

[@TKKader]

Glad you’re getting value!

[@polavenki]

Wow fedex mail as outbound channel. Didn’t think it works. Nice tip.

[@TKKader]

Glad it was helpful!

[@alannaagbayani351]

YES!

[@TKKader]

🙏🏼

[@mersyscampustutorials9558]

Yesss!!!!

[@TKKader]

🙏🏼

[@GraceKilibata]

Yes

[@TKKader]

🙏🏼

[@user-gh1hm2dm5x]

yes!

[@TKKader]

Awesome!

[@GideonShalwick]

Awesome video again cheers TK! When do you think it would be better to use use KZbin instead of LinkedIn for the first option in your video? Does it depend on where your ICP is hanging out? Of if you're good with video, would KZbin make more sense than LinkedIn? I'm deciding on which option to focus on right now :)

[@TKKader]

KZbin is the slowest past to results, it's a long play and it takes time to build an audience and serious commitment to get the momentum going. WIth that said, it is very powerful if you're game to take on the project.

[@GideonShalwick]

@@TKKader ​ I'm game! I already have a 40k audience here... however, probably not as well aligned with my ICP. Nonetheless, I don't have to start from zero! Have you ever used paid ads to get results faster here on KZbin? Like, sending ads to your top performing videos for example...

[@keshavkhaneja]

YESSIR!!

[@TKKader]

🙏🏼

[@sinisterMOS]

YES!!

[@TKKader]

🙏🏼

[@andrew_bermudez]

Yes!!!

[@TKKader]

🙏🏼

[@PerrinCarrell]

TK, super solid info. Wtf goes in the FedEx envelops, though??

[@TKKader]

A copy of your Manifesto.

[@wanderlustbytrendz]

Amazing. For the outbound, how do you think one can get gather emails ethically?

[@TKKader]

Ethically is a loaded word. You can use data services that give Outbound emails. If you want 100% legit, your best bet is to do Inbound Marketing where people voluntarily opt-in to your email communication.

[@bbates]

Yea

[@TKKader]

🤗

[@jankryca6543]

YES)

[@TKKader]

🤗

[@NYchalktalk]

What is your next step if the prospect doesn't reply after the fedex envelope?

[@TKKader]

Follow up

[@noamay]

Is it also a good strategy program when you don't have a saas (yet) but want to sell online programs 😬

[@TKKader]

A lot of what I share are core business principles that works for different kinds of businesses. My specific experience and success is in SaaS so that is what I focus on.

[@pristineprodetailing3051]

Is it a good idea to hire a paid promotion company for SaaS companies?

[@TKKader]

Once you’ve proven product market fit.

[@michaelaubry1338]

Looking lean, you been hitting the gym bro?

[@TKKader]

Yeah I work out 💪.

[@toyvania]

But email is a part of the inbound process...hmmm. I agree with the rest.

[@TKKader]

Unless it’s outbound.

[@deadgambler]

Lip sync with AI

[@Princekr09876]

Dont kill your Sleep bro 😢 see your dark circles it clearly shows you aren't sleeping properly.

[@TKKader]

I try my best. Some nights I sleep well, other nights I don't. Building companies is hard work! Thank you for your kind words and reminder. I appreciate it.

[@anizudeen9989]

Great content but please avoid the marker to demonstrate as it irritates to the ear

[@TKKader]

Sorry man, I like my markers. If it irritates you, you'll have to get your free content elsewhere...

[@KevinMDowney]

Email + BDR

[@cuoreviola89]

what is BDR?

[@KevinMDowney]

@@cuoreviola89 Business Development Representative Aka Telemarketer 2.0

[@cryzz0n]

YES!!

[@TKKader]

🤗

[@abimbolalukman9208]

Yes

[@TKKader]

🤗

[@johnbrowning1350]

Yes

[@TKKader]

🤗

[@user-vb2fr2wn4e]

Yes

[@TKKader]

🙏🏼