How one Fortnite item saved the entire AXE brand…

In this video, we dive into the Mistaverse marketing campaign, a collaboration between AXE, Bugha, and Atlas Creative in Fortnite. Learn how interactive marketing campaigns can elevate brand awareness and engagement.
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[@Squilliamツ]

Me and the bros did not call this axe, we called it febreeze💀

[@YellowFellowXD]

i thought i was the only one T_T

[@Itzparidise]

We called it Lysol

[@saber512]

I called it inhaler 💀

[@Itzparidise]

@@saber512 💀

[@Manopat243]

We called it Med Mist

[@PianoGecko]

calling it rn this gonna be one of those vids that gets a few views the first day then just blows up all of a sudden

[@MarketingwRocky]

Thank you!

[@DXPHXNKGXY]

Called it!

[@Mr_pea_manxd]

Not really.​@@DXPHXNKGXY

[@prxzmsAU]

Bro, i think you either have telepathy, or should start gambling because ur predictions are insane.

[@Theguywhieditz]

I'm here as proof this

[@MPFett]

I deadass thought this was a video game video essay channel until I got an in depth marketing lesson 😭😭 Really good vid bro, feels like I learned more from you than I did during my entire semester of Marketing II.

[@MarketingwRocky]

Thanks for your kind words!

[@sumanthmoole]

such a well written video about a field that i would otherwise have no interest in, keep it up dude i’m excited to see where you go!

[@MarketingwRocky]

Thank you!

[@NBerryGD]

Hella underrated, u deserve much more than just 12 likes. Amazing editing and overall video :3

[@MarketingwRocky]

Appreciate it!

[@Theguywhieditz]

Bro youtube algorithm sucks

[@elite8226]

Maybe if they didn’t make the smell so strong to the point where you gotta walk out the room then maybe there sales will skyrocket idk just an idea 🤔

[@Ktulu-17]

I find it funny that AXE choose a demographic that doesn't wear deodorant

[@OlivatorXL]

Lmao

[@n0v_moon]

slap juice bottles remind me of SunnyD

[@Trentic]

Seems like you hit the stride on this one, congrats man, would love to hear more video game marketing stories from you.

[@MarketingwRocky]

Thank you! I’ve got a new one coming soon.

[@RouxTheKitsune]

I don't like the way you talked about Atlas. You talked about them as if they were some genius prodigy that has singlehandedly pioneered the consept of "Fortnite Creative maps" Like they were the only ones who ever thought about this. When Atlas is only like, the third most successful Creative team. You have Wert, Team PWR, KKSlider, DolphinDom, Maka, And TPG/Mustard started Jogo recently too.

[@MarketingwRocky]

Good to know, thank you for your input. If I’m being honest, I did not spend much of my researching time on atlas in particular. The way I talked about them was mostly just for the storyline. Next time I’ll make sure to fact check myself!

[@RouxTheKitsune]

@@MarketingwRocky Sorry if I sounded Hostile, im just very patinate about this kinda stuff. People literally make their full time careers around Creative/UEFN and its not taken very seriously. One of the things I do for a job is the like "Grunt Work" of the Creative community, (like a Cleanup artist in the animation field), and alot of outsiders just see it as me playing some videogame with a map creator.

[@sn1perb0t]

This video deserves more likes, great job!

[@MarketingwRocky]

Thanks for your support.

[@Crumpetssupreme]

I thought this was from a popular channel, you deserve more recognition

[@MarketingwRocky]

Thank you!

[@azaan6291]

underrated channel

[@InputWindow-oz7cr]

500 subs? Criminally underrated. Huge stuff you’re covering here, great video man.

[@MarketingwRocky]

Thank you so much!

[@jackibear17]

ngl i called it med mist

[@gogetathestrongestfusion]

I just assumed it was inspired but Ty the resident evil first aid spray.

[@YellowFellowXD]

wait what i thought this guy had like thousands of subs but nah ur hella underrated

[@MarketingwRocky]

Thank you brotha

[@theotheslav]

the vid is fantastic but the amount of minecraft sound effects is oversaturated lol you gon blow up if you keep this up and extra kudos if you experiment with the editing style!

[@DilSnaps]

this video could get some views man, good video

[@MarketingwRocky]

Very kind words, thank you!

[@1toWON]

I came here for Fortnite but stayed for the nerd stuff, thats a big accomplishment imo haha. If you keep the videos this quality you’re gonna grow a lot

[@MarketingwRocky]

Thank you!

[@fortniteplayer8388]

Nah I called it axed first day of the season 😂

[@lycancrystal]

We called it mist

[@AndrewTota]

We called it perfume in Egypt

[@PineappleSquuid]

This is actually hilarious

[@Aarush999]

Pretty sue Axe saw that Fortnite players never touch deodrant and decied to make a change

[@Yes1-2-2-1]

HAPPY 460 SUBSCRIBERS (just subbed)

[@MarketingwRocky]

Thank you!

[@Yes1-2-2-1]

@@MarketingwRocky YO NO WAY A CELEBRITY NOTICED ME

[@TaeGamez]

the joke was medmist was called axe? me and my friends called it air head sour spray

[@ModeratorGT]

you deserve way more attention.

[@MarketingwRocky]

Thank you!

[@BSENJOYER1]

My duo called it in a strange way

[@blackjeans7]

wym

[@okaythen00]

i called it bug spray

[@hehasnolips1371]

They needed that advertisement because nobody is buying axe 😂

[@MarketingwRocky]

But it worked! 😂

[@LASTHOPE-Wolf]

I've always called it med mist no nick names or anything and I never knew of axe making fortnite maps 😭

[@D3V0NL4ZY]

Ngl when i saw medmist I thought about what would it taste like and I thought of mint taste and smell

[@kyogre342]

This is such a stretch 😂

[@s4ggydraws65]

In austrALIA its called lynx not axe

[@panosparaskevopoulos5043]

Ok. I don’t want to be that guy, but you can’t tell me he has less than 1k subscribers

[@MarketingwRocky]

Thank you for your support!

[@itszerocrew]

Amazing Video!

[@KRG23]

Bro did u get a business degree to make these vids??

[@MedPak420]

Idk bro the mistaverse sounds musty af

[@Jakxy]

"SOMEBODY SMELL LIKE SHIIIIIIIIIIIIIIIIIIIIIIIIIT"

[@T3AMSTORM]

We call it LYNX

[@user-rk1us9qz4z]

Do u mean lynx

[@blainemartin77]

WTF why Axe?

[@rileyboyz9036]

floopa bruh

[@xXXEnderCraftXXx]

Never seen this.

[@JuanIgnacioNoguéRodriguez]

Nice

[@Danielson200]

💀

[@FreeFormVideos11]

a little game fortnite🤣

[@MarketingwRocky]

Yes, only the biggest game in the world…

[@FreeFormVideos11]

@@MarketingwRockyactually Minecraft has the most players and I think Fortnite is 3th in the list of biggest games ever.🤓🙃

[@Jolopizza]

This is bleach to me

[@veerzmeerz]

I subbed this is a w video

[@Apple37709]

i'm your 464th subscriber

[@fbi8309]

ts gotta be a joke

[@Salakedy]

500th subscriber

[@bitterfn]

@rifty