How Russia has replaced Western brands | Business Beyond

Since big Western brands like McDonald’s pulled out of Russia, an array of copycat companies have replaced them. Instead of Starbucks, IKEA and Dunkin’ - Russia now has Stars Coffee, Swed House and Donutto. McDonald’s is now Vkusno I Tochka. CoolCola, Fancy and Sprint have replaced Coke, Fanta and Sprite.
So how do Russians feel about these look-alike newcomers? How are these companies able to copy the brands they replaced so closely? In this Business Beyond, we answer these questions with expert help.
We also look into how Russians are still managing to get hold of many Western products, despite the manufacturers refusing to sell to Russian retailers. And ask whether Western brands could ever make a return.
Subscribe: kzbin.info...
For more news go to: www.dw.com/en/
Follow DW on social media:
►Facebook: / deutschewellenews
►Twitter: / dwnews
►Instagram: / dwnews
►Twitch: / dwnews_hangout
Für Videos in deutscher Sprache besuchen Sie: / dwdeutsch

[@assessmentincharge]

It was a missed oppurtunity when they failed to rename starbucks as TSARBUCKS

[@boardcertifiable]

It was an obvious rebrand too.😂

[@TheRickyLevi]

The removed the “bucks” part of the name because they wanted to, supposedly, “show America that Russia doesn’t need its bucks.”

[@tamarasurnina_renovation]

This is genius! Unfortunately the guy who bought it was focused on being a superstar🤣

[@erikm9768]

lol

[@gabork5055]

And Kulak Cola. Or IKEndoitbetter. :D

[@magiyat]

This is the rant of an ex-boyfriend who dumped you and doesn’t want you back, but hates the fact that you moved on and are thriving.

[@mytarot2888]

👌👏👏👏

[@Decoy0527]

Summed up very well.

[@tuckerbugeater]

Why are they importing western good then? @@Decoy0527

[@J-fu7fm]

🤣

[@user71285]

Russia? Thriving? Absolutely delusional.

[@GIP9]

Забавный факт: когда ушла Кока-Кола, в России появилось 15 видов Кока-Колы, а оригинал по сути не уходил😂

[@Dirncol]

Оригинал идет из Казахстана по двойной цене.

[@kezypa7585]

@@Dirncolну сейчас она уже не настолько дорогая в некоторых магазинах

[@TVaRichOffical]

На самом деле когда купил Кока-колу импортную,мне она не понравилась,мне больше нравится Добрый кола +он дешевле

[@user-hn1mp5op4i]

​@@Dirncolне знаю как у вас но у нас оригинал сейчас в 2 раза дешевле чем до ухода из России

[@antonioconte3315]

Какой смысл травиться этим говном ? От него ты живешь меньше еще и платишь кучу денег

[@HuntezChannel]

I, as a Russian, will only say this: Even if you try to forbid us to buy something, you will not succeed. In addition to large brands, there is also a local one, which is better than global ones

[@illiag4]

Plus you have enough vodka for everyone

[@saltyboylecture1267]

Me when I lie

[@misterkrab674]

@@illiag4 По статистике Россия далеко не самая пьющая страна если что:))

[@illiag4]

@@misterkrab674 это если мистер сидр не считать?

[@johnhough7738]

So it's win/win for you and losses for the outsiders. Even better if you export and sell superior goods to the world markets; better yet if your prices are lower ...

[@chikukumar-tj1ml]

For local business guys, there couldn't have been better time than this conflict. Buying already established business and building upon that is the lottery of the century.

[@manup1931]

These businesses will stop existing the moment Russia wants the original brand's back in the country. And also face lawsuits.

[@user-qp8js5ps5c]

@@manup1931 And why would Russia want them back? Don't you think having Russian owners would be better for Russian economy, so money wouldn't go abroad?

[@vikramkumarp]

I hope it should happen in India and china.. it will be game change..

[@VilkatisJanis]

@@user-qp8js5ps5c taken in account corruption and stuff in russia, i am pretty certain quality of those replaced products are bond to go down, and not russian owners could be better , especially if they are globals, because they can bring in more investment..

[@Funktastico]

"local business guys" , you mean russian oligarchs

[@dingo1yongo]

If you abandon a business and someone takes it over, you can't blame them. The original brands were not pushed out, they made a choice to leave.

[@Delson868]

Some of them put into the contract a right to buy the business back later

[@choienputin-warcriminal5364]

They had no choice to pull out of Russia considering of Russian history of confiscating foreigners’ assets whenever Russian government wants! If these Western companies didn’t leave, their assets would eventually be confiscated, and they’ll lose everything anyway! There are no laws in Russia that protect foreigners’ properties! Even if there are such laws, Putin can change them anytime he wants!

[@ogagaohwosoro6963]

​@Delson868 continue dreaming mate, what about them not honouring their contract and pulling out ? There's no coming back for them

[@miloshp7399]

Ethical consumerism in the west. Illusion of true democracy.

[@Automedon2]

Plus, they SOLD all their Russian asserts, they weren't just sitting there empty for someone to take over.

[@PaulV.]

The reality: McDonalds - "sold" their chain for undisclosed price to their partner who was operating all McD joints in Siberia with the clause to get everything back by a first demand (a basic trust scheme). Coke, Pepsi - have just renamed their products sold in Russia retaining all their property and factories. IKEA - closed their stores but have kept all the malls they owned that were giving them 80% of profit. All former IKEA locations are not rented to anyone else and just kept "temporarily closed" (for now). KFC, Burger King, Subway, Apple, Mars, Heinz, Nestle etc. havent made even slightest changes to their businesses in Russia. "Company exodus from Russia" is just a PR stunt.

[@darianadurcik9751]

In Yekaterinburg, KFC has been rebranding to Rostic's recently, but the menu is the exact same as when it was KFC

[@avvaego]

In Yakutsk we still have KFC and Burger King. They didn’t even attempt to change their brand names nor menus

[@struvrim7637]

I read somewhere that Burger King simply said that the franchise corporation that operates in Russia simply refused to comply with the decision of the parent company and did not close the business, continuing to work and pay for the franchise. Like Burger King can't do anything about it, sorry.

[@rokity2706]

Ulyanovsk: Burger king is still here. KFC is still here. Macdonalds became a "Vkusno i tochka" but have the same menu. Nothing really changed here, even the costs here are not had a big changes. Actually, for me, after this poop begin the only thing changed is only internet treatment. (By the way, in our Burger King we have collab with Atomic Heart, lol)

[@zikkuraorgannon6680]

You got it a bit wrong: Coke and pepsi now are operated by the same company thats controls Dobriy juices. They were the ones who bought the facilities. Rostics is a company aquired bt KFC when it came to russia and now they have full control over the shops, starting to change the branding.

[@lollipopgirl4150]

I currently live and study in Moscow. I was mostly disturbed by the démission of Zara. Although, it’s been a while I didn’t shop there as the quality is quite poor. When they left, it was still weird, because Zara always felt like a backup plan. Now I have to shop more wisely. There is a large amount of amazing Russian brands that sell original and great clothing, but the price is naturally a little higher. I have observed that I have bought and consumed much less clothing this past 1,5 year, but the items I got are better and I wear them multiple time. So for me it was a big change toward thoughtful consumption, which I is great for my wallet, wardrobe and the planet

[@red-smith]

Харош, Зара - ширпотреб. Оч некачественное всё. hnm и то лучше был

[@user-gl9iw1fv2h]

I also live in Moscow, but my experience is exactly the opposite, there's so many branded clothes sold online at incredibly low prices, that I used all the space in my flat and forgot Zara ever existed. I agree offline shops are now sad and overpriced, but who needs them if it's so easy to buy from marketplaces like ozon?

[@ranelgallardo7031]

I’m surprised you can still access KZbin

[@NJS2011]

​@@ranelgallardo7031they're probably using VPN

[@grabelli]

​@@ranelgallardo7031this is so sad that Americans are that dumb to think that russia is equivalent to North Korea, when in reality, we get more opportunities and freedoms than you get.

[@Guildeteuton]

If you decide to not sell me your products, you’re loosing money. Not me None will never die for not eating big mac or drinking starbucks cofee 😏

[@lanagalizina4077]

More , we are absolutely happy ... kids wouldn't kill themselves with this garbage food

[@wizwizington1758]

yeah but in return they seem more moral

[@davidboskett5581]

I am glad there are corporations in the West who have principles that value more things than making money .But what you overlook is that for many companies they had no option but to leave. Either doing business was not worth it with the sanctions imposed or because they could face a consumer backlash in their home countries. And if their goods are still entering Russia through a third party I doubt they care about this either -it is more sales and profit to them

[@andrebyche31]

@@wizwizington1758 more moral? No one needs that

[@phoneblaster]

...top comment .

[@82boulou]

Chill DW , the Russians are losing McDonald's and you're losing German industrial base

[@SanctusPaulus1962]

How is Deutsche Welle losing its German "industrial base"? Wtf does that even mean?

[@82boulou]

@@SanctusPaulus1962 ( you ) referring to Germany . No need to swear intelegent man .

[@GIP9]

😂

[@hopefortheworld5296]

[@NordStar7]

Scholz is the German Gorbachev))))

[@MrXFlo]

It’s incredible how DW avoided the word China, in this 20minutes long video investigation. Top notch journalism!

[@AndyKos]

The majority of Western brands just sold their business to proxy companies, changed their names, and continued working in Russia as before. Other companies with "slow" management, like Ikea, terribly regret their decision.

[@user-gp2bu6ce7h]

I am from Moscow. To be honest, this comedy with the "withdrawal" from the Russian market is like an entertaining puzzle. You see how this or that department in the Mall closed, but suddenly after a while it opened, but the brand is already in Cyrillic or another name but the same colors and style, or, for example, Adidas and Puma stores closed, but after a while they a store "sporting goods" was opened in the place, in which this is all sold. Dozens of Chinese car brands have poured into the country, but you can buy any Western car from a dealer. Everything has gone up in price. You can call it a circus.

[@User-007imwnx]

Yes your country is a big circus.

[@Intel-i7-9700k]

I suppose capitalism and entrepreneurship having quite developed in Russia in the past three decades is a major factor here. A more socialist approach to this problem would have been a very complex problem to solve for the government.

[@Engifarting456]

rest of Europe also has massive price uprise

[@Intel-i7-9700k]

@@Engifarting456 Yes. And we are forced at gunpoint by Washington to not accept Russian gas through Nordstream 2 pipeline. What a clown show. Hopefully Europeans will wake up.

[@elenayantsen1076]

Я как раз в марте 2022 года собиралась купить мебель в новую квартиру в Икее. Пришлось поменять планы и купить мебель отечественного производства, нормального качества и вида. В этой истории пострадали только работники фабрики, что работает в России на Икею, надеюсь Икея без моих денег процветает.

[@EltaninMalfoy]

So, as someone originally from and now living in Moscow, I can say for sure: VERY FEW left the market. We still have evening here. Most products were and are still produced here in Moscow so it’s really just a change of packaging. So companies were sold for $1 that means the company has an opportunity to buy it back working 5-6 years for the same price. And they are going to do this: Russia is too big of a market to loose for everyone. So clothing brands (Hello Poland!) haven’t even changed the names of their chores, it’s ridiculous So, that’s it. Everyone is just pretending they’ve left the country when in fact they didn’t and have no intentions of doing so.

[@riverblack123]

Hi. How's life in the Russia at the moment? Is the financial situation of the population confortable? Is it safe? How does it compares to countries like Poland and Hungary? I apreciate if you could give me some insight. Thanks.

[@soulkeeper7796]

​@@riverblack123 Prices got up a bit (but some niche electronics got really expensive). In most regions there is nothing abnormal but there is some disturbance in regions near the border of Ukraine. I think it's comparable to Poland if you live in a big city. In small towns and rural areas it's not that great and people mostly leave to a regional center cities.

[@red-smith]

@@riverblack123 Кардинально ничего не поменялось

[@Skillividden]

@@riverblack123 For MOST people nothing changed, as, you know, Russian people were never financially safe. However, for the ridiculously thin category of Russian muddle class the situation changed for the worse. Significantly.

[@ericwong4213]

if you sell your house to your neighbor for $1, what is the chance for you to buy it back at the same price? 0.000%

[@willng247]

This is a win win situation for Russia, they can now develop their own brand which is what the large corporations tries to prevent.

[@annachoi9329]

Actually Russia always had own brands but they couldn’t compete with western . But for now, when some of brands replace their names , they no longer recognisable as before . So russian brands has a huge opportunity

[@Allford.adventures]

This is exactly what is happening ;) anyone who is saying different just wants KZbin clicks. I have been living in Russia for 8 years and it went through a change yep but now I see everything growing much faster and loads more new buildings, roads etc coming more and more.

[@Darkest_Soul_187]

Easier said than done. They might be able to copy western burgers, and candy bars, but not the western technology. Especially without the components.

[@alexpavljenko4528]

I live in Russia and I am very surprised by this whole circus. All these brands are not really gone - it looks like a farce. Small consumer goods have become somewhat more expensive, but not critically. The only thing that has gone up a lot is shoes from major brands like Adidas and Nike. For example, in 2021 I bought a pair of Reebok sneakers for $40, and in 2023 the same sneakers already cost $100. Also, many brands continue to work. For example, Milka or Mars chocolates have not disappeared anywhere and new flavors often come out. And the French Leroy Merlin works as before and probably thrives after the fictitious departure of Ikea. They left only as a furniture seller, but their shopping centers are working as before. In general, this is all hypocrisy.

[@hristorusinov8101]

$100 for original Reebok is good price. In Bulgaria they cost $150 and more, in last 2-3 years the prices are up.

[@alexpavljenko4528]

@@hristorusinov8101 yes i agree. but 100$ in russia it's not 100$ in other country. i think it's 1/5 from median month salary. and i think in bulgaria median month salary is higher than russia.

[@maddiller]

@@alexpavljenko4528 Ты смеёшься что ли? Средняя зарплата в Болгарии не выше среднероссийской. Это одна из беднейших стран Европы.

[@alexpavljenko4528]

@@maddiller раза в 2 там больше средняя зп в пересчете на евро. Было бы смешно, если б не было так грустно.

[@maddiller]

@@alexpavljenko4528 Болгария входит в Евросоюз, но не входит в Еврозону. У них своя валюта. Пересчитывать по курсу никогда ничего не нужно. Это, по-моему, уже даже пятиклассники знают. В прошлом году евро в России подорожал в два раза, но это не значит, что россияне стали жить в два раза беднее, а какие-нибудь испанцы в два раза богаче. Болгары в среднем живут значительно беднее россиян. В той же Сербии, если пересчитать их зарплаты в рубли по текущему курсу, то получится, что они очень хорошо зарабатывают. А на деле в России полно гастарбайтеров из Сербии. Особенно на северах.

[@allnamesaretaken]

The trademark aspect is difficult because McDonalds are not the only one with a 3 burger sandwich, Starbucks are not the only ones to sell coffee, IKEA are not the only ones to sell furniture, none of these companies, outside of their brand name own the rights to to their products. This why in the UK, you can buy similar looking products because similar looking is not an infringement on the trademark. All this show is that if people invest in their own country, you don't need global companies to take your money and transfer it to another country.

[@serebii666]

"you can buy similar looking products because similar looking is not an infringement on the trademark." But you cannot use packaging or design that could be mistaken for a competitor. That is the whole point of IP law and fraud protections. And you are wrong about furniture. Furniture absolutely is patented and subject to authorship rights. IKEA is itself notorious for plagiarizing iconic Scandinavian design from the 1930s-1970s especially the work of Saarinen, and has been sued and lost multiple times, being forced to change its designs, materials and/or methods of construction because of it. "All this show is that if people invest in their own country, you don't need global companies to take your money and transfer it to another country." Autarky has proven over and over and over to be the inferior system to free trade, if not only because no country exists that has all resources to fulfill all of its economic needs, let alone the skills, labour and legislation to allow it at scale. There is a reason the modern world is built on specialization. The ability to trade literally makes all actors better off. Just ask the Soviet Union how well they did on satisfying their consumer's needs (and even they still relied on their better educated and industrialized satellites for high quality imports).

[@4grammaton]

This is untrue, there are about 6 countries which are entirely resource self-sufficient, and Russia is one of them.

[@yaroslavx6447]

The only thing they didn’t invest any money, they simply acted like raiders, stole businesses like a mob would do

[@flowname]

@@serebii666 IP laws are not the laws of physics. Some of them are legalised extortion.

[@serebii666]

@@flowname what nonsense is this? The point is IP laws exist, period. And they are especially important for any developed country, that relies on high added-value for their economy. So OP's comment suggesting basic fraud is simply hilariously ignorant. And you better back up your claim of "legalized extortion". What does that even mean?

[@markwilliams8779]

This is good news for local business to bloom, create own brand and less dependence on western companies.

[@netizencapet]

Give time, sir.

[@onelov3288]

Yeaahh all copied 😆

[@ebiekem]

​@@netizencapetgive time for what? Face reality, the world does not evolve around the west. Take EVs for example. I'm certain the BMWs and Volkswagens are great, but NEWSFLASH: the BYDs and NEOs are coming and in some cases exceeded western. The Russians lose Apple, they gain Huawei, Transsion and local brands. Nike's gone? No prob, the Chinese have their brands. So, I'm certain that as time goes by the Russians will still be just fine.

[@ebiekem]

​@@onelov3288so?

[@Delson868]

Yes. Not only copies. A lot of new businesses appear. They actually helped to make Russian lazy politics start developing production

[@ianasol2]

Ikea hasn't produced furniture in Sweden for a long time, in Russian Ikea furniture was from Russia...

[@Automedon2]

The brands don't care if they're selling product. The withdrawing from Russia was just for public opinion. You can be darn sure they missed the revenue they lost, so if Armenia is suddenly buying lots of iPhones, they're ecstatic. You have to marvel at how quickly the rebranding took place. There's a million little details, from signage and packaging, to uniforms, to sourcing raw ingredients - all that seemed to happen overnight. Russia did what Americans dream of - replacing imported with domestic.

[@kevink3688]

**Average online shopping experience** People outside Russia: "Hmm.. Should I buy Coke or Pepsi?" People in Russia: "Should I buy British Coca-Cola or Georgian Coca-Cola?"

[@Timetraveler101]

Joke aside ..they do taste different..

[@user-yj7um6hv1d]

Actually, I've seen Sprite and Fanta from Iran, also Coca-Cola from Afghanistan (not joking). On the bottle it says "produced by Habib Gulzar non-alcoholic beverages ltd Bagrami industrial estate, Kabul, Afghanistan". We also have plenty of local versions of Coca-Cola (around 50 or so)

[@HakimOne]

@@Timetraveler101 in my country, coca-cola can & plastic bottles taste different. Can is a bit expensive & tastes good.

[@Timetraveler101]

@@HakimOne I have tried Coca-Cola …in Egypt , Peru Argentina , Uk Morocco ..Mexico ..they all taste different …& as u said expensive for the locals ….it’s easy to boil water for tea

[@user-wn1lv7tk6m]

E.g. Uzbekistan's pepsi contains 7g of sugar/100ml, but Kazakhstan's has 11g! I was quite shocked when saw this, thought all pepsi are similar

[@Zezi007G]

Hot dogs, hamburgers, and coffee are the most common fast food. For ordinary people, it is optimistic even if the trademark label is replaced, but the taste will be the same.

[@briannewton3535]

Taste is subjective. Here in the UK, I know I have several friends who like myself avoid Starbucks for example, not because of price, service or anything like that, it is because it is not good coffee (in our opinion). There are better high street alternatives, and independents can be better still. Some folk, including myself may not tell the difference if unknowingly have brands switched out with cheaper products, not that I select many food 'brands'.

[@balsarmy]

It won't be the same

[@calistusfrancis1340]

​@@balsarmywhy

[@D-E-S_8559]

@@balsarmy Yep! the labeling wont be the same --- funny thing is none of this so called "western luxury goods " are made in the West, MOST including even the frozen McDonald menu products are made in a third country often outside of the West. The same phenomenon happens in the labeling of supermarket own brands in the west, the products often come from the same factories production lines.... One good thing about corporate capitalism is that YOU CANNOT SANCTION GREED!

[@kzm-cb5mr]

@@balsarmyIt's the same, they just rebrand because they were bought by another investor, but the suppliers remain...

[@noisespektrum5416]

The West: let's boycott Russia....what can they do? Russia: Hold my Fancy cola

[@harvcv2241]

Most of those brands are things ANYONE can make. They are just an exercise in marketing! Who can't make burgers and coffee?! It takes absolutely nothing to open a coffee shop or a burger joint. The strength in brands like McDonalds and Starbucks for decades has been only 1 thing: Great marketing! The product itself is nothing special and certainly things anyone can make! The epitome of most western brands (especially USA ones) is summed up in the movie Air: Its about the marketing and not the quality of the shoe. Also, there is irony as in the case of other brands, like Apple (that proudly say at the back of the device "Designed in the USA and Made in China") where a MacBook Pro in Moscow this August 2023, costs LESS that one in the US or EU! Some people may wish that Russians will be miserable because there is no "real" Starbucks or that Russia will collapse because there is no McDonalds and Zara, but that is just wishful and naïve thinking.

[@SdbiblestudyChurch]

Just to be fair, there's probably some anxiety from Western brands about losing market share and messaging principles to lookalikes, especially if the lookalikes continue for a space of time and become more established or improved upon.

[@thegreatdane3627]

they will get over it, russia is a poor country anyway. And western trade with russia is going to end either way, russia is going back behind the iron curtain.

[@s9ka972]

@@thegreatdane3627 You hardly can think that way. China Turkey and Georgia aren't still sanctioned . All products reaches Russia via these countries .

[@peabase]

@@s9ka972 It depends on the product in question. These countries can't freely re-export sanctioned goods to Russia either, or the companies in question risk being sanctioned themselves. It also applies to intellectual property. Bigger companies quietly oblige.

[@kinngrimm]

@@s9ka972 Why would these nations be sanctioned? Having to pay fines because they broke sanctions ok (more to the point the individuals and companies that do so), but not therefor themselves being sanctioned.

[@s9ka972]

@@peabase I'm not lieing. Go to Russia , you easily get IKEA chair , Pepsi and iPhone

[@numenthehuman]

Russia running low on potatoes is the most ironic thing I've ever heard

[@user-qp8js5ps5c]

They most ironic it would be if that was Belarus.

[@megaotstoy]

most of potatoes being sold in Russian supermarkets are imported, like from Egypt

[@ABH565]

​@@megaotstoythis didnt just happen in Russia. There a potatoes shortage last year. It also affect developed country like Singapore.

[@Natalia-te2xn]

You have outdated information, potatoes and big mag have been there for half a year

[@angryralphs2516]

Russian farming is developing. West is not just aware of it. That country is large. Putin sign law that attracts people to cultivate barren lands. Even the lands farther from city.

[@kirilldegtyarev1754]

открою вам секрет - большинство людей в России смеются над теми, кто заказывает через интернет кока-колу из Грузии или бежит в Икею находясь на отдыхе в Турции. Поскольку большинство понимает, что кока-кола, которая сейчас называется иначе, производится на абсолютно тех же многочисленных российских заводах Кока-колы, по абсолютно тем же рецептам. И понимает, что Икея - это шведский бренд, но не менее половины товаров в её ассортименте в России были далеко не шведского производства, а российского, китайского и из других стран, и что эти товары по-прежнему продаются здесь. Есть люди, которым нравится бренд, особенно если это бренд из другой страны. Эти люди выглядят в глазах большинства, как папуасы с карго-культом (не хочу обидеть папуасов таким сравнением).

[@user-iv6ri7cg3x]

не, братан, норм колы у нас нет, добрый кола - отстой, но оригинальной все равно куча. хоть и дороже

[@kirilldegtyarev1754]

@@user-iv6ri7cg3x добрый кола -это напиток с тех же заводов, из тех же ингредиентов)

[@annaignatochkina3438]

I am Russian. Came back here after two years abroad. Concerning food chains that left I am using now other Russian stores. The taste is delicious, food menu is also better I feel. As a Russian customer I am satisfied.

[@user-ll8rj6xl3i]

А чё вернулся? Инклюзивные западные толлераст_ки не брали на работу за "оккупантский" акцент?

[@PivoLover4ever]

@@user-ll8rj6xl3i меганасрал

[@debbiecooper4395]

Well Russia is it's own country and can discount American patents. In fact they could have kept the original names and there is nothing America could do. Become fully independent of their own country and use whatever name they want even the original names. Countries do not have to abide by other countries patents, people chose to go along with it. Russia may actually find this liberating and realize they can cut their ties to the American stronghold. I'm Canadian by the way and considered geographically American of thee America's. I wish other countries would do this without sanctions. Do it themselves. And it's only criminal by the person who declares it as such. If Russia by it's own declaration decriminalizes things then it's not criminal. Russia law and not American law which it should have been to begin with.

[@Blacktolite]

You're absolutely right but what's the point of that when you just can make-up a new name with less headache

[@user-gh5je4qf4b]

❤

[@Delson868]

Most of the owners of the new businesses have money or houses in the West, so they don't realy want to get under sanctions. By the way, Tim Hortons is much better than Starbucks

[@8t12]

Сохранить имя компании, а потом платить кучу денег тому же Макдональдсу за копирайт? Спасибо, сами название придумаем

[@aleksandr4270]

❤❤❤

[@reorioOrion]

Europe can only dream of such a gift as Russia received. It is simply impossible to oust such a giant monopoly as McDonald's and its analogues from the market. No way, never. Because of this, small businesses and private, domestic entrepreneurs and brands suffer. In 1990-2000, there were a huge number of domestic brands in Russia. In 2000-2020, they were all supplanted by huge American and European monopolies, which, due to economies of scale (when, due to the quantity of products produced, it is possible to reduce the cost of its production and, as a result, reduce the prices of similar goods on the market, bankrupting small entrepreneurs), occupied almost the entire market RF. Now, I see how domestic brands, which I have not seen for a very long time, are blooming again. As for McDonald and other companies, many of them COMPLETELY transferred production to the Russian Federation. All equipment, meat production, hides, machines, factories. Due to the scale of the Russian Federation and its remoteness from Europe, they not only opened points in a distant country, but also opened all supply chains there. Thus, in order to produce a burger (for example), the Russian Federation does not even need to purchase its components in the West. All components (completely identical) are produced in the Russian Federation. If earlier, McDonald's (for example) paid only tax to the Russian Federation, and sent most of the profits from the Russian Federation, now, all profits remain within the Russian Federation, which makes it possible to increase wages, create new jobs in supply chains, and so on, and so on. Imagine that you have a company that produces money. And this company (with a full supply chain) operates on the territory of a certain country. Later, you decide to punish this country. And as punishment you're like, "I'M LEAVING!" And the country is like: “OK, in that case, I’m taking away your printing press and the entire production chain for money.” This is not a punishment, this is a golden shower-) I don’t know how much the American and European elite had to degrade to carry out such an epic shot in the foot. This is what will definitely go down in the history books as one of the most mediocre and ridiculous episodes of incompetence among politicians.

[@albertbarese3706]

are you serious?

[@reorioOrion]

@@albertbarese3706 What is wrong?

[@ticktockbam]

​@@albertbarese3706I mean, he's not wrong. Big brand companies usually just demolish the local competition wherever they set foot, unless the locals are renowned and specialized in the same thing, like Italy vs Domino's Pizza and Pizza Hut, or Mexico with Taco Bell. So, with that logic, small local businesses can bloom, which is good for the local economy, and the country gets to be more self sufficient and less prone to be affected by future international sanctions, which is one of the main cons of globalization and the reason why countries like the US are trying to become less reliant on China.

[@Stebetto3]

Hes kinda right. Only fools would trust russians. If I were to invest in Russia. I would make sure it's all minimal. If I have to scoot. Loss will be minimal. I would also smash all machinery so they can't be used

[@strigoiu13]

:))) nobody needs russia and alcoholic russians! chill! stay there and eat and drink your garbage. oh maybe germany needed the cheap gas :) but it is somehow still going through the pipes...

[@TatianaBobreneva]

This feeling, when I did live in Russia (6 years ago), I didn’t use any of those brands 😂🙈 in Russia plenty very good quality local brands… yes price is higher but I would say better. And now living in Cyprus I don’t like Zara definitely and don’t like ikea and Starbucks is very bad coffee for this money. So, yes it’s funny when people make out of this tragedy). What is worry me, is something different… the situation in the world not stable at all.

[@mashutka83]

Hi from Russia! The only 2 things I really miss are cheap fast flights to Europe and Visa cards.

[@arpanabinaswar1811]

Yeah I saw that when I visited in September. Visa Card didn't worked thankfully my Rupay Card worked. But the difficulty foreign Tourist will face is You Guys have Removed english from your Machines ( Metro Ticketing Machines ). Also the direct flights to Europe is also a Limiting factor for those who want to do a Round trip in Easteen Europe via Russia. You have to go via Turkey now

[@saint2867]

@@arpanabinaswar1811 Well, yes, silly of course...Maybe it's somehow programmatically connected and they'll add it, but obviously it's a bug.

[@nckh7]

Wish all sanctions countries would have the same mindset to replace all brands like this rather than depending on western countries

[@edmund6392]

Zero originality.

[@aku345]

@@edmund6392 it's business

[@edmund6392]

@@aku345 Russian way

[@tommwangi4302]

I agree Russia is doing soo well

[@Banana_Sundae__Forever]

Best let them pull out themselves. You lose no business trust and get all the infrastructure on the cheap.

[@underconstruction5532]

I think it's better for Russia,those western brands mostly produce in China or elsewhere. Rich Russians can get their western brands on holidays. Very good move for local businessmen.

[@user-gh5je4qf4b]

You said right. We didn’t notice the absence of these brands; personally, I’m glad that it all went away and others took their place. A holy place is never empty!!!😊

[@Delson868]

A lot of them had production in Russia. They had to sell their factories

[@eyeeyeoh]

Less competition for local businesses means they can import even cheaper goods from China and sell them at a premium. That’s what’s happening.

[@user-fz5ep9jz1q]

to pull out from the Russian market because of pressure from US politicians was the worst nightmare big brands found themselves in.

[@veronika1879]

Great to see smaller brands taking over.

[@prakorngirodkunkid7877]

In Thailand, Pizza Hut increase very expensive brand fee, So owner cancel Pizza Hut and change to Pizza Company brand. So Pizza Company brand is very popular. Pizza Hut almost lost from Thai market.

[@richerite]

Ok I checked, it’s literally called Pizza Company. So creative 😂

[@davidbunch1080]

Pizza Company is awesome. Hard working people, good food, good service

[@jakemeyer8188]

I love Pizza Company. Never was a Pizza Hut fan anyhow...

[@vannakkh964]

Yes, i like it better. Good taste for us Asian.

[@DineshTwanabasu]

Brands that betray their customers for political issue should never be protected.

[@SNEZNA9]

I agree!

[@Blacktolite]

That's why I don't understand that woman keeps saying we need these brands.... why do you need IKEA when you have a new swed that sells the same thing, Levi's that sells the same jeans👖 ❤ thisbia how Africa and south Americans live

[@tombranch2261]

Invading a neighbor and carrying out genocide is not a mere "political isue."

[@DineshTwanabasu]

@@tombranch2261 Oh really. Do u mean this the first country that is invaded on earth. COME ON MAN. West has invaded hundreds of countries and still invading n looting hundreds. Wake up man. World knows very whonare the most evil on earth.

[@SNEZNA9]

@@tombranch2261 oh dear. After all these years you could understand something. That’s all a political issue, always

[@ItsDeffoChris]

McDonalds and Starbucks leaving is no great loss. Hopefully they leave the rest of us Europeans too.

[@jovanaraljicviolin]

Finally time for them to expand their own economy and not fill pockets of western corporations

[@danielpang9078]

Russia: We used your trademarks, so what? Sanction us? 😄 The west: whatelse can we sanction?🤔

[@vervetech9395]

They only thing the west can do to stop this is sanction all neighboring countries around Russia but this would immediately be fatal for Western companies that's why they haven't. Sanctions work when it's few countries but when it's more countries, you're basically sanctioning yourself by cutting revenue from those huge markets. It's why the EU hasn't done anything about it, also they enjoy their companies still selling and profiting illegally. All they want is to look good in public and to be seen as defending European values not really hamper their economies as a result

[@serebii666]

"so what? Sanction us?" It simply ensures, from Russia's own side, that trade would not be able to resume. "The west: whatelse can we sanction?" There is a whole lot more to sanction. Russia is not even as sanctioned to the degree that Iran is. What a great job Russia is doing at digging it's long-term economic grave. When Putin said he wanted to bring back the Soviet Union, I guess people did not expect him to also bring back the SU's 1920s economy, lol

[@tommwangi4302]

😂😂😂

[@generalpierogi7781]

Lmao Russians are literally burning down bridges for the future, many of these companies want to do business with Russia but now they will be pissed at them

[@mora103]

What about that left testicle? Cough it up! 😠

[@manup1931]

The "we have McDonald's at home" meme just became real.

[@larry5692]

But its exactly the same.The company never left it just changed name and ownership.

[@serebii666]

@@larry5692 "The company never left it just changed name and ownership" It did however lose all access to Mcdonald's international logistics chain and procuring. Which is why the quality of the food dipped, so suddenly, especially the famous french fries, and why Govor had to acquire new logistics companies and distribution chains to supplant it. All of which of course make it fundamentally product, with none of Mcdonald's quality assurance, which is one of it's main draws internationally.

[@generalpierogi7781]

@@serebii666no don’t tell them the truth Russia is better off without the evil west

[@snowsnow4231]

@@serebii666 MacDonald's is so famous for its food quality. You must be joking, right? Same food that messes with hormones and causes obesity it apparently "high quality". Mkay.

[@mitchyoung93]

​@@serebii666Everything I've seen even from apolitical or tacitly anti Putin vloggers is that after some initial difficulties Vkusno I Tochka matches McDs to a very near degree.

[@yummytummy88]

Once the "brand" betrayed their loyal customer and leave due to foreign politics pressure, you will forever lose that customer for life. Its not just self sanction it rather self destruction because some politicians back home tells you what to do.

[@kcashow8418]

Most of the goods not related to technology are manufactured at factories in Russia. And the fact that the company left Russia means that they just temporarily transferred their factories to Local companies, of course, with the right to buy/return their production (as I know, Renault and McDonald's did this)

[@igory3789]

Mac really left the right to buy the business back within 15 years. But Renault not, they left Russia with big scandal, getting zero money and not allowed to buy their business back, because part of the business belongs to Moscow government and they strongly opposed to give this possibility to Renault.

[@ViolentCabbage-ym7ko]

If there's ever a mass exodus of Western brands against a country it deemed an enemy, Russia can simply export these brands instead

[@lonesoldier5165]

Yes they can but they will pay the price of the war and the economy is down to the floor and people starts to riot

[@GoGoPooerRangers]

You really don't understand how sanctions work or export bans, and intellectual property, do you?

[@Snipsnop260]

​@GoGoPooerRangers lol I think all of Asia understand these very well. Just bypass and ignore sanctions hahaha, and thank the good Americans and Europeans who have taken a major loss by sending in all the IP, know-how and infrastructure to Russia 😂😂

[@joelrios3704]

@@GoGoPooerRangers pretty sure Russia doesnt care about western sanctions or export bans. Also the west is losing power with each passing day, dedolarization is a welcome change promoted by the USA itself.

[@vervetech9395]

​@@GoGoPooerRangersThey work if the country they're sending their items to give a f*ck about western laws

[@elkanaajowi9093]

There's no special difference. The materials are mostly sourced locally, and the cooks are local. It is all in the head. This is good for the local economy. Self-sanctioning of some common goods is suicide to one party and a blessing to the locals.

[@s._3560]

Exactly, the interviewee nor the programme could not give much substantial factual evidence as to how different the products were in quality, taste or design. It is based on their own biased observations of perceived differences. Ikea, McDonalds and Zara are not exactly high tech industries that cannot be easily replicated.

[@theneedle6785]

"Something has to be done to enforce this!" What are you going to do, sanction them??? 🤣

[@MOC1987]

This boycott is the most ridiculous thing ever either way, no country ever has been boycotted like this before.

[@sibsqy]

*cough* South Africa pre-1990

[@annaziganshina1392]

Kuba, man

[@vandana3820]

They are not missing anything. Like in Brazil, McDonald and Starbucks doesn't make profit, because the Brazilians have the best food in the world, the fast-food is like homemade food, everything is fresh, fruits, vegetables, coffee....they have everything. They don't need junk, and they don't like it. They know what is good.

[@Delson868]

Yeah. Local food in Brazil is better and cheaper than Mac

[@user-nc7zw3lz2j]

And Starbucks in Russia had very poor taste plus was far more expensive than other networks....

[@Delson868]

@@user-nc7zw3lz2j I'd say that Starbucks everywhere has a poor taste and more expensive than others

[@ObzorchikSh]

Именно поэтому перед тем как открыть макдональдс у нас в городе пропали все другие точки пирожков с кофе за 40 рублей

[@user-qy5io4ke9e]

I live in a high developed agricultural region in Russia and buy only our Russin food. As for clothes a lot of Russian internet shops have appeared and this year I have bought more new dresses than ever before.

[@divpolitics9520]

What a story you should sell the rights

[@strigoiu13]

yeah fsb employees are the best!

[@Intel-i7-9700k]

@@divpolitics9520 Movies about Russia are a bit lacking in numbers. That is actually a great idea.

[@romangant5520]

As a Russian, I can say that it were some jokes and sadness at the beginning of leaving of brands , but now we just don’t care and if we want some Nike shoes, we will just buy them from Kazakhstan

[@Not_mceeo]

Well, as a russian middle class person I can admit that sanctions didn't really affect on me except for Ikea... I miss it... (and of course prices for gadgets became higher, but they are still affordable)

[@davidboskett5581]

Once you have lost your brand to a domestic one you are very unlikely to retrieve it as consumers will have got to enjoy the look, taste or whatever it might be of the local product and probably be beaten on price. As an example In countries where a copycat cat brand was developed and is able to outsell a well known product like McDonalds is in the Phillipines where the local Jolibee brand reigns supreme.This is partly due because Jollibee was able cater for local tastes as well as being cheaper. But I doubt whether relations between Russia and the West will recover for a long time even if the war ends soon.

[@rah1072]

You cannot call Jollibee a copycat of McDo; in fact it's the other way around. JBf first started out as an ice cream parlor that also served deserts, burgers and RICE meals, which are more favored by Asians in general (even for breakfast!). When they realized the lopsided preferences, they turn themselves into a burger joint. Later on, when JBf became successful selling their famous fried chicken rice meals and glass noodles, etc. McDo copied their menu. This shows the power of creative indigenous thinking!

[@RedBlackDish]

I am Russian. I cry everyday because I can't have a yellow M on my burger and there is no ZARA in my local mall. I think I suffer more than anyone! Please, send McFlurry, ASAP! I love Ikea so much, that I am wiling to sell you Harkov or Kiev for just ONE Ikea table!

[@ahmedatef441]

😂😂

[@ru-zg6yr]

Епануться 😂😂😂

[@MrNeversweat]

Not Russian

[@RedBlackDish]

@@MrNeversweat Who?

[@andys30us]

I think the love of McDonalds and Starbucks are probably why countries in the EU like America and Americans so much.

[@dhirajpersonal5034]

🇷🇺🇷🇺Russians are most loved by Indians🇮🇳🇮🇳 Come to India and see how much we love you

[@temchik_sweg]

I am from Russia and I can say that the same Coca Cola has not left because before the cola in the Russian Federation belonged to the company Kind and this company made juice also it belonged to bonaqua bonaqua water not as it did not change but the brand of Multifruit llc changed this company now owns the company good bonaqua and so on and good produces cola that is, they just changed and did not leave

[@triumphbobberbiker]

Here in Italy we under no sanctions and yet Starbucks cafes/shops are incredibly rare

[@Serge-cm5my]

Because you actually make real coffee

[@tfmihancea]

Because You are on that hardcore concentrated shuts of coffee my wife will eventualy kill me with.

[@mickimicki]

Because you have nice coffee there. (Almost as nice as Portuguese coffee 😉)

[@triumphbobberbiker]

@@tfmihancea the trick is drinking it from the small-size cups we have here. Small quantity at a time, and just two or three cups max per day.

[@triumphbobberbiker]

@@mickimicki I am curious to try it

[@NYCVideoRider]

The only thing I miss about IKEA is swedish meatballs.

[@bliza1999]

Yeah. We can buy nearly everything from ikea exept meatballs and those delicious garlic buns

[@kirilld6206]

@@bliza1999I saw some russian brands selling swedish meatballs probably the same or close to those as they were even 3 yrs ago made in RF anyway.

[@mitchellk.london6534]

You can eat Putin balls now, it should have some prigozhin ball in it too😅

[@mortie638]

@@mitchellk.london6534 Anglopoor, it’s a bit strange on your part to be obsessing about the Russian president’s testicles when you have far more pressing issues to contemplate. Like how to fix Broke Britain for starters. Your country has become a failed state and is fast going down the s*****r. The whole world is laughing at you, even your former colonies.

[@olekscap4620]

@@mitchellk.london6534 Putin balls with Teresa's juice. You're quite a gourmet, Mitchell. 🥴

[@tomassamel8880]

Low quality food is gone, what a loss...

[@edwinvargas7969]

The main lesson to learn here is the illusion of international brands being important. The days of international corporations are coming to an end, and instead, an emphasis of regional and local brands will be far more important.

[@SuperChodot]

Must be really hard to find recipes for cardboard tasteless burger patty. I bet they have to settle with real meat instead.

[@heartofsteel7821]

Russians are creating and selling. Good riddance of corrupted western goods. The evil west can feed on racist, exploitative, evil and hypocritical @$$es.

[@14534]

Bet they’re scavenging the booming Russian cemeteries for that “real meat”…

[@dipin2]

My grandmother always says never depend up on others. Stand in your own shoes.

[@user-ic6qn4wu5i]

Я, как русский бизнесмен, безумно благодарен западным компаниям за уход из России. Такое количество свободных ниш, просто подставляй карманы. Великолепно

[@viewornot9989]

насчет возможного возвращения иностранных брендов. если например сейчас вернулся бы макдональдс то ему пришлось бы думать как вытеснить с рынка его сегодняшний российский заменитель - "вкусно и точка". потому что она практически такая же как макдональдс. вместо кока-колы появилась "добрый кола" и сейчас когда в магазинах есть и то и то я покупаю "добрый кола" - она вкусная), удачно получилось у местного производителя заменить оригинальную колу.

[@TANCIK88]

Мне ещё Черноголовка зашла, тоже вкусная. Ну Добрый сейчас конечно номер 1.

[@dmitryunique6876]

так это тот же самый завод колы

[@viewornot9989]

@@dmitryunique6876 ожидаемо кмк - оборудование то им запретили вывозить.

[@RoadstersRegistry]

I don't even go to starbuck There are so many local coffee shops

[@starpergaming2688]

As Russian from Vladivostok I must say that our KFC is still better than American. And I enjoy it almost everyday. Never actually lived up to McDonald's hype. Never liked it. Tried once they opened. Still prefer burger King and KFC. And of course our pizza is far better

[@snowsnow4231]

Пицца в России лучшая в мире, в ЕС это просто пи3 да.

[@shareentaj8716]

It is always good to support local brands...now in middle east many are not biying from Western brands.. They are supporting local brands.

[@user-lz1ed7gn9q]

It's a funny film. Actually, all Americans living in Russia said that Russian products much better , healthier than in EU and even in America. Well, anyway I prefer clothes made in Russia.

[@boardcertifiable]

Lost opportunity for Russia to have named Starbucks to Tsarbucks.

[@SNEZNA9]

In Russian language this version do not sound so good and melodic and fun like in English unfortunately

[@smulestar]

Copied Comment

[@fritzzon]

​@@smulestarthey were made the same day

[@Automedon2]

@@fritzzon You can copy a comment a minute after the first one was made.

[@Delson868]

They didn't say that some brands sold their business to Russian men with a contract saying that they can buy it back later.

[@rebym]

Not mentioned in this video but one of the biggest changes in Russian consumer behaviour has been the move to Chinese cars. China has been a huge beneficiary of the sanctions. Russia is by far its largest export market for vehicles.

[@elizavetashulyndina8416]

I feel like you missed an important point in this report - many Western brands have rebranded themselves and did not leave the market, or sold their brands under conditions that they will be able to reclaim their business (i.e. McDonald's is rumored to be able to buy their assets back within the next 10-20 years). So in multiple cases, these 'replacement brands' are operated by the same people, and under the same standards as before the war, just under a different name.

[@louistan7560]

What do you expect? The demand is there. Their evacuation gives opportunities for locals to create, promote, and improve local brands and make them internationally recognized and accepted..

[@peabase]

Internationally recognised and accepted? Hogwash. They'll have to rebrand, and without the brand recognition, they'll have to start from scratch. With saturated markets, failure is a foregone conclusion.

[@GoGoPooerRangers]

They'll run out of ingredients or wear out the parts they need to maintain them.

[@haiqalfallah7143]

The west is importing necessity. Its important for the west to bring in money, but for the rest of the world we can cope without poisonous starbucks or McDonalds.

[@vervetech9395]

​@@peabaseThey'll raise enough capital to export to friendly countries and the global south that doesn't care about western sanctions. This has created the greatest opportunity for Russian companies to be relevant in Russia which is a huge market and its friendly nations

[@peabase]

@@vervetech9395 As I tried to explain, Western franchises -- the real thing -- have already saturated these "friendly" markets, making it an uphill struggle for the Russians to gain a foothold. Also, unlike Russia, these countries do recognise Western IP, so the Russian brands can't just copy established trademarks. A proper rebrand is necessary, in other words.

[@Uninfluenceable]

So we barred them from having junk food and low quality furniture? I mean, isn't the joke on us??? I would in no way be opposed if McDonalds and Starbucks was kicked out of the US, at least for a few years...

[@Automedon2]

H&M is junk, low quality fast fashion.

[@lolas1669]

You are right. IKEA is a very low quality furniture. In Russian IKEAs I liked only the department with Swedish food and canteen. The ground coffee they were selling in IKEA was off a very good quality, but furniture - NO! Even a desk lamp that I have bought there, it is falling apart every time when I slightly unintentionally push. I was always wondering why Russians loved to buy everything from IKEA, when pricetags for wardrobes and beds were quite high for such a poor quality furniture.

[@laraparshina9703]

Да, мебель ИКЕИ низкого качества. Построили дом 2 года назад, все купили в Икее, так как дешево. (5 спален, 2 санузла, кухня, зал) Более-менее оказалась мебель для улицы. Остальное дерьмо. Даже навес и тот не выдержал первого снега и порвался. Не успела только купить большой диван в зал. Купила производства России, и он идеальный по качеству!

[@johnnyrsv8045]

I would like to see McRussia in Brazil soon. Or Russia Fried Chicken. Honestly, if it was similar and for a better price, I wouldn't buy the originals anymore.

[@ninjagamings4997]

Here in india we had Abibas for Adidas, campa cola in place of coca cola etc since very long time😂

[@prick.donalds]

I was wondering - how can Coca Cola and McDonalds be a good thing? With obesity hitting record high (in USA, obesity is expected to hit 50% within 7 years from now) - would it not be a good idea to say no to fast food (regardless of their origin)?

[@prick.donalds]

@@Dobacat :In any case, I do agree that USA has established itself as a natural leader of "obesity" by overly promoting their öriginal "Coke" and "McDonalds" and "car dependency". The advice from their scientific community is however that people do NOT consume such products and to walk or bike as much as possible in order to preserve the general health of the society. We all need to fight obesity before it is too late. And maybe Mcdonalds and Coca Cola exiting (voluntarily) is a good start? It being replaced by other equivalent alternatives may result in the same deleterious effects as the original McDonalds and Coca Cola itself :(

[@snowsnow4231]

because people in Europe and US want to believe that Russia is somehow hurt, to justify themselves getting poorer and poorer from their own sanctions

[@rossengeorgiew9589]

Obesity my american friend is hitting 50% in the USA in the next 7 years for the last at least 10 years. Meanwhile the criteria for obesity was pulled a bit up under the pressure of your politicians. This material is made satisfying the western front. The comments that I am reading in russian were very positive on withdrawal from the McDonald's and Coca-Cola, exactly for the reason of the Russian children not getting close to obesity. And I am not russian - fyi

[@prick.donalds]

@@rossengeorgiew9589 I would advise you to educate yourself with the royal family of the UK, keeping in mind that the UK king is the commander in chief of the Commonwealth.

[@wolfswinkel8906]

The West thought Russian youths are like American youths that can riot and overthrow their president simply because there's no more McDonalds and Starbucks. 🤣

[@Antiklirikal1]

It's very funny to watch this report from Russia)) Western brands sell their brands for essentially 10% of their real value Some brands simply rename them and stay under new names doing the same as before Russian brands occupy the vacant niche New brands come from many non-Western countries and occupy the market Western brands that have gone away are still being bought out of habit... the market is changing and the habits and preferences of Russians are changing... in a year or two, Western brands will be forgotten. It will be very difficult for Western brands to return to an already occupied market and at the same time new administrative regulations will be introduced for such companies that have already conspired to leave at the same time. I am sure they will pay a deposit to the state so that they cannot leave without paying

[@DarkMartianFighter]

Lol. The majority of brands who “left” just renamed themselves and returned in 2-6 months. Groceries and fizzy drinks changes formulas by 1 gram and returned to the supermarket shelves under different names. 😅

[@curtisuwuigbe6343]

Why not show the effects on the Western brands for losing such a large, rich market in Russia???

[@mortanafidler]

And for Russian culture, in its core, it is shameful to be emotional about consumption of brands.

[@SanctusPaulus1962]

Then why are so many Russians obsessed with western brands like Adidas, Mercedes, iPhone etc.?

[@mortanafidler]

@@SanctusPaulus1962 new generation has grown on new values, true. But ask their parents and most likely they will shame their kids. The story with the sanctions due to war has raised some questions in the minds of Russian citizens. When brands go away, what is really important in life?

[@SanctusPaulus1962]

@@mortanafidler Well not being conscripted into the Russian army and forced to die in a pointless war for a murderous dictator is probably pretty important, for one.

[@struvrim7637]

@@SanctusPaulus1962 В России можно избежать службы в армии, есть много способов. Проще, чем во времена США и Вьетнама. Граница открыта, те, кто хотел избежать призыва, просто уехали, накопили 6 месяцев за границей и теперь их нельзя призывать, даже если эти люди вернутся обратно, пока не проживут больше полугода в России Насколько мне известно из открытых данных, в России на данный момент есть контрактная армия В Украине практикуется принудительный призыв на военную службу людей, которые вырываются на свободу и пытаются бежать, что, на мой взгляд, является большой ошибкой, огромной бомбой замедленного действия.

[@agarwalamit081]

Good to see Russia develop its own local brands. A humble beginning but surely they can establish their new brands in the times to come.

[@briannewton3535]

A humble beginning? Okay, I doubt these Russian brands will gain world acclaim, and sought by countries outside Russia.

[@bliza1999]

​@@briannewton3535world acclaim is not the goal. Self-sustainability is

[@briannewton3535]

@@bliza1999 Indeed, I think the brain drain of having a million talented educated and skilled young people (up to 35 yrs old) permanently leave the country at the beginning of this war wont help sustainability, neither will unfilled job vacancies being the worst since 1996 "...35% of companies were facing a labor shortage. “Russia has recorded its worst labor shortage since President Vladimir Putin first came to power,”. Their population demographics were not looking good before the war, and is looking worse now that quarter of a million men have been killed or injured since the beginning of this conflict. Taking a big hit on oil and coal revenues, their biggest export will also not help sustainability. I guess they will also need to learn self reliance on modern tech and develop this within Russia to aid self-sustainability, as the west will no longer supply them with these things.

[@vervetech9395]

​@@briannewton3535Let's see what the future brings instead of making convenient conclusions 😊

[@talisdorman.9796]

​@@briannewton3535 Even if they really lose a million skilled worker and another quarter million of them what's the true danger? From what I see, Russia is still business as usual. Matter of fact they are thriving.

[@matthew8618]

Честно, из-за уходов брендов ни жарко, ни холодно

[@verandi3882]

The loss of international fast food and coffee and clothes and furniture companies is completely irrelevant they can produce that domestically this is better for their economy. The only real possible downside is the tech sector and medicine since they dont produce that. Especially tech, but again tech industry is world wide mostly dependent on a few countries.

[@koshisunuwarrai]

the thing is people adapt to new situations and reality. That's human nature of survival and thrive.

[@udayaudugama]

This is the best thing that happened to Russia to develop its own brands in the short run and expand to the world in the long run. Asia & Africa markets will be the future for them and it seems they are on track. In the short run they will struggle but in the long run it will make them self-sufficient. Good example is India & China. Look at how their own brands/products have developed in last 10 years to world class.

[@16252]

Says someone confident that the Russian army will never invade India.

[@nvmtt1403]

@@16252 yes, we are.

[@poohthegreatslayer]

​@@16252they will not dare to do so

[@DaGoyDidGood]

A great example to all BRICS nations lol there are many in the west that are boycotting excessively priced goods on principle lol first McDonalds and Mercedes, the petrodollars and pounds hahahaha

[@DaGoyDidGood]

👏 well done 🇷🇺 😂

[@Peace88Hi]

Let is be clear that Russia did not force these companies out or asked them to leave. They all followed the orders of the US and EU. A decision that was based on emotion. I am sure those companies that pulled out are now regretting their decisions, despite others are expressing to miss them. Russia will come out strong. The whole world is not against Russia.

[@alexzzz1703]

As a citizen of Russia, the only things I miss are Zara, Bershka, and H&M. But on the other hand, I don’t want McDonald’s to return because “Tasty. And That's It” is much tastier in my opinion, and looking at the daily queues in these enterprises, I’m not the only one who thinks so

[@user-vr6zo1te5z]

Мне кажется это нищебродские бренды для молодежи

[@alexzzz1703]

@@user-vr6zo1te5z забавно это читать, зная что Россия одна из тех стран где большинство людей (я говорю про регионы) условную Зару относили к классу "люкс"

[@suv2w]

These names are gold! World of cubes, Donutto, Crunchy Dream, Tasty and that’s it 🤣 US comedy writers on strike are clearly plying their trade coming up with these

[@briannewton3535]

I think world of cubes is awesome. Other than one piece of lego type brick that is almost cube like, the rest are definitely not cubes. The comedic cluelessness of Russians trying to fill the void is awesome. There are a dozen names for an alternative to lego they could have chosen each being crappy, though infinitely better than World of Cubes

[@bliza1999]

​@@briannewton3535there's misunderstanding of russian language. Correct translation will be "toy blocks" not "cubes"

[@user_you2]

Ah, you don't get how they sound in Russian, so don't mind the meaning you hear.

[@mickimicki]

I was slightly confused watching this because (most of) the "original" brands were filmed at locations in Berlin, which I felt I recognised but didn't expect to see in a video about Russia. Took me a moment to realise that he was simply there for the visuals, and this is not a spooky case of "I feel like I've seen these Russian places before but I never set foot in the country!"

[@valkrsk]

DW are not welcomed in Russia any more. So they can only film in Berlin but not in Moscow.

[@Blacktolite]

DW like the BBC and many others are banned from Russia. Aljazeera is allowed

[@Delson868]

It's just Berlin is a part of Russia now 😁

[@ggerdagg]

No part of videos were from Russia and part from Berlin. Just Russian videos weren’t new

[@henk7356]

Thus I judge their documentary as biased. Most big brands made a deal with successors, thus there is nothing hidden. Only the brand owners who pulled out will loose and have no grounds to claim. @@valkrsk

[@user-ez5pl5iq1o]

Самое смешное, что фермы и фабрики, которые принадлежали McDonald’s в России, так и продолжают работать, выращивая картошку и тд и коров для бургеров, просто поменяли название и упаковку 😂Совершенно ничего не поменялось, продукцию не привозили из за границы, это все производилось и производится сейчас тут) кока кола как бренд ушла, но владельцы колы и бренда добрый(добрый был давно выкуплен владельцами колы) просто решили назвать эту же кока колу как ДОБРЫЙ КОЛА и поменять этикетку на добрый кола😅 а льют ту же колу, что и раньше , там том же заводе ) икеа так себе по качеству и ничего трагичного не случилось с ее уходом. За одежду не переживайте, мы все одеты 😂

[@Hainbane]

It is especially funny to see online products placing embargo for Ru segment. It surely saved me tons of money to just use them for free. Usually my consciousness nagged me to buy stuff but since I cant do...

[@threetwoonego323]

Я просто напомню, что ни один из брендов Россия не выгоняла. Ни одной фабрики не закрывала. Все ушли "сами" под давлением понятно кого, под угрозой прямых, вторичных и прочих санкций со стороны США. Немецкому народу пламенный привет.

[@christophstuwe4330]

Hey Bruder, gerne geschehen! Prost.

[@alexanderhomenko5769]

Remind me how many planes russia stole? Normal companies are fleeing from russia in order not to support murderers and terrorists!

[@bagumampenda2275]

There's the car industry too, whereby Chinese manufacturers have taken over western facilities and are now producing cars under Chinnese & Russian brand names. It's not full manufacturing yet. They essentially break down already assembled cars in China, parts are shipped and reassemble in Russia. This is to keep the plants running and people at work. The brand take overs, increased millitary spending & manufacturing and adopting and adapting to alternative markets has kept the Russian economy going. Western sanctions where falsely advertised.

[@chefchaudard3580]

Keep going? With the ruble at a record low and costs high because of a complex manufacturing process? Give me a break!

[@ahmedakhan1]

@@chefchaudard3580 Yes but Chinese manufacturing costs of automobiles is at least 25 percent lower then Europeans cost. So even with the low ruble Chinese cars in Russia are priced less then the western brands before the sanctions.

[@generalpierogi7781]

Lmao and how are these cars? Pieces of rubbish, but then again russians love to settle for mediocrity

[@flymetoneverland5488]

​@@ahmedakhan1no way, I bought a Chinese brand motorcycle and it was a rubbish

[@ahmedakhan1]

@@flymetoneverland5488 If Chinese products were "rubbish" then China would not be the manufacturer to the world.

[@MilitaryFootageArchive]

This santion brought a fortune for the Russia. Russia's local business is now booming than ever.

[@masterchuck8772]

That bloke saying 'This is not McDonald's' in the sulkyiest way is the best McDonald's ad I've ever seen. Imitation is the best form of admiration.

[@pustoy7863]

Отношусь к среднему классу. За исключением Икеи не жалею ни об одном ушедшем бренде. В Икее закупала массу дешёвого бытового ширпотреба, миленьких интерьерных мелочей и т.п. Было удобно, но не больше. Сейчас поняла, что эти же вещи можно приобрести у других, отечественных производителей. Мебель - да, наша дороже, но и часто долговечнее. Ладно, про Икею всё. Что касается макдака, колы, пепси и т.д., ни один человек, которого я лично знаю, не пострадал от их отсутствия и ребрендинга. Просто потому, что либо вообще их не употребляли, либо употребляли настолько редко, что отсутствие продукта не заметно в повседневном рационе. Мне вообще странно, кто может быть настолько зависимым от этого джанк-фуда, чтобы страдать даже от изменения вкуса, не то что от пропажи продукта с рынка. По поводу одежды: тут, конечно, где-то ощущается печаль, но, ходя по магазинам, я вижу много качественной одежды, обуви и аксессуаров. Возможно, те, кому важно щеголять лейблом, те расстроятся, но они и раньше спокойно катались в Милан на распродажу. Я за этикетками не гонялась никогда в жизни. Костюмчик должен сидеть, быть удобным и к месту. А эти потребности вполне покрывает параллельный импорт, турецкий трикотаж (очень, кстати, качественный) и отечественные молодые дизайнеры. Спортивная обувь у нас печальная, надеюсь, нагоним, а вот уличная (туфли, сапоги, босоножки) очень даже хорошая. Питерская колодка, словно мягкий тапочек. Так что своими силами и с помощью реальных партнёров Россия пройдёт через все западные санкции и бойкоты не моргнув и глазом.

[@Protesian14]

Может и пройдет. И убьет за это время миллионы людей. Гордиться нечем особо.

[@futurafrlx8874]

База. Жалко, что Inditex и Uniqlo ушли, остальное легко достать.

[@evil_empire1945]

​@@futurafrlx8874Uniqlo есть на Валдберис

[@user-qq9fp3fs3u]

почему-то эти долбаны -которые думали что поставят нас на колени с уходом этих производителей-не думали о том что скоро сами встанут на колени и будут неграм целовать ссанные ботинки-так им всем и надо -не будут слушать полоумного деда из америкосии-вот и зеля-наркоман и попрошайка-тоже думал что дед из америки прилетит в голубом вертолёте и поможет ему победить русских-дурачок-лучше бы яйцами продолжал играть на рояле-у него это лучше получалось-но никак не руководить страной-которую он привёл к полному краху

[@whiteswan5670]

В каких это русских магазинах вы одеваетесь? Их нет для среднего класса

[@martinkibe3304]

Massive win for local investers

[@Decoy0527]

Washington DC is finding out that sanctioning Cuba and Venezuela is easy. But sanctioning Russia, not so easy. And in some respects, the vassal nation of Germany is finding out that abiding by US sanctions hurts it more than the intended target. Time for German politicians to get a backbone and operate in their own best interests.

[@fritzzon]

Originally, when McDonald's got banned in Belarus, it was replaced with a cafe called "Galileo" Now, they made a knockoff called "Mak"