How SMALL Channels Make BIG Money with Brand Deals

In this episode, Sean talks to Justin Moore about how small channels make big money with brand deals! ****** The Biggest Virtual Event for Content Creators is happening May 23 - 25
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This video is NOT sponsored. Some product links are affiliate links which means if you buy something we'll receive a small commission.
📒 Show Notes and Resources 📒
📘 Connect with Justin Moore
➡️ @CreatorWizard
➡️ pages.creatorwizard.com/join
➡️ www.branddealclass.com
⏱️ Timecodes ⏱️
00:00:00 - The Number One Mistake in Finding Brand Deals
00:05:50 - Why You Need to Learn UGC Content Creation
00:11:11 - The Mistakes of Influencer Marketing
00:16:27 - The Importance of a Media Kit
00:22:02 - Everything about Brand Partnerships You Need to Know
00:27:46 - Why Does Authenticity Matter?
00:33:12 - Why Are Affiliates So Important?
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About this video:
Welcome to the Think Media Podcast! In each episode, Sean Cannell from Think Media shares the importance of video marketing. This show will teach you the video marketing trends in 2024 and what is next for digital marketing. If you’re asking what are the social media marketing trends, then this video is for you.
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[@ThinkMediaPodcast]

Question of the Day ⚡ What was your biggest takeaway from this episode? Let us know! ⚡Join us for the #1 video marketing conference in the US for entrepreneurs 👉 GrowWithVideoLive.com

[@MassiveBoyVentures]

The terminology and motivation as a journeyman growing and developing my business that I'm on the right track.

[@emmadanyale]

My biggest takeaway is that I need to figure out how to use my content in multiple ways on many platforms, not just one YT video.

[@CreatorWizard]

Thanks so much for having me on again Sean! Always love chopping it up about sponsorship strategy! 🙏💪

[@mukondeleliratshilavhi5634]

Thank you for the value

[@muricanmike]

Would you know if the company paid Mike for the ads they ran since they would continue to make money off him from that one video? I am discussing this with brands at the moment. Trying to decide if this is a fight worth having.

[@ThinkMediaPodcast]

You crushed this interview. Thanks for adding so much value. 🙏🏻💯

[@diehardanglers]

I found the episode very interesting! Subscribed

[@CreatorWizard]

Appreciate that!!@@diehardanglers

[@NomadOverNormal]

I was doing six figure brand deals when I had 1,000 subscribers. When a brand approaches me caring about “sales” I love it. Because I say to them, “I can send people to your landing page, but I can’t make them click. There’s a lot of variables that I don’t control. However, if this is important to you, I’d love to help you with your overall funnel strategy and I believe I can improve it.” So while my channel is worth nothing to advertise on, I build them a ridiculous pipeline of content, messaging strategy and point-of-sale assets. This allows me to make a living doing what I love.

[@FrancescoMarelli84]

VRA Fam member here. Amazing how many golden nuggets we all can find the free content also .. wow ❤

[@furiousrobinson]

How long have you been in the VRA program?

[@PsychologyGem]

I am so happy to learn something new today. With small channels the more you learn the better.

[@CosmicEquestrian]

Incredibly helpful!

[@TheFunAccountant]

My exact questions about if you should publicised your beliefs at all has been answered, exactly what I needed to hear that 95% of brands prefer to be neutral. Fantastic episode, thank you.

[@jeannewarrenart]

Where is Heather torez? Curious why she hasn't been on think media?

[@thevaluespace]

By far one of the best insights into brand deals I’ve watched. Thanks for bringing Justin on Sean. Amazing knowledge

[@CreatorWizard]

Appreciate the kind words! Glad it was helpful!

[@ThinkMediaPodcast]

Glad you enjoyed it!

[@LyderProtacio]

Wow! So much valuable and practical information for new and small creators! Thank you, Sean and Justin! :)

[@CreatorWizard]

Glad it was helpful!

[@ThinkMediaPodcast]

Our pleasure!

[@busywithdogs]

I would love to learn more, please have him back on to talk about the Amazon live thing.

[@LilCraftyNook]

This is awesome!! Yes, I’ve always wanted to learn UGC but with the content I already have!! And yes absolutely I want to learn more about Amazon Live-streaming!!😃🙌🏻

[@BluePantherGraphics]

thank you. April is a lucky woman!

[@CreatorWizard]

Appreciate you but I'm the lucky one haha!

[@LeksVucko]

Yes, we definitely need episodes on Amazon live!

[@Thearnoldshandle]

While listening to this i reached out to a brand i was considering working with. and looked over their website read through their blog, learned they were about charity foundations, and sent in them an email targeting all the things i love about them, and what i think i could do to support their goals. awesome video! thanks guys!

[@CreatorWizard]

Absolutely love it. Well done!

[@artemorbid]

The value and information packed in this one video is truly magnificent. Thank you so much.

[@Vee_Riddlefun]

Thank you for providing great information ❤❤❤

[@diehardanglers]

Sean, thanks for always providing great information! I really enjoyed the episode.

[@Guuzaka]

1:06 April, I love that name. 🌼 I hate the actual month because she is unpredictable weatherwise! 🥶🥵 4:08 "They cared about who he was, and who he represented" 👏🏾 17:00 "If you have a media kit, with a pricing page, delete your pricing page because it is like walking into the doctor's office, and having him give you medications without you even telling him what the problem first is" 22:35 Very interesting conversation about how a creator should behave if they want Brand Deals, and how Brands, especially the large ones, extensively, and understandably audit creators. 🔍 47:00 Good thing I did not disregard the important of affiliate marketing, while listening up to this point, and how big it is, and will grow. 🛒

[@motionetwork]

so much free game, love it

[@CreatorWizard]

lesggooo

[@SpeakSpanishNow]

Definitely a Justin fan, but I'm REALLY watching the full version of this interview from a technical standpoint on packaging and delivery. When you watch for the process & NOT for the content. 😏😎🤫

[@HappyLittleLoopCrochet]

Unrelated but I was doing a bit of work when this video started. When I looked up I saw Justing and just thought Sean had shaved and wasn't wearing a hat today. Imagine my surprise when the split screen returned and it was just a before an after ad.

[@AuricUnity]

Great episode!

[@CreatorWizard]

thx dude!!

[@TheThoughtDonor]

Oh that hook

[@homemakingwithdenise]

Yes. Get Justin back about Amazon live.

[@kaspachessofficial]

*🌟 Hey aspiring creator! Remember, every big channel started small. Keep pushing and never give up! ✨💪*

[@adamfroman7983]

Is it possible to go to any “advertising agencies” to get sponsorship /brand deals? I thought that is where businesses go to advertise their business on all platforms even radio and billboards..Maybe they can even keep your information as just another outlet for the “advertising agency “?

[@CreatorWizard]

Yep. I talk about how to approach agencies as well in the masterclass Sean mentioned in the description!

[@overlandtowater]

Thank you very much, this is the inspiration I've been looking for. I am trying to grow my channel in the offroad/overland community and I'm very interested in UGC, so if I hear this correct UGC not necessarily going to make my channel grow but give genuine content for the brands? Would it be a bad idea to pitch for products instead of pay just starting out?

[@LilCraftyNook]

I wouldn’t. I would rather have cash then more stuff.

[@Practical_Dementia_Care]

Yes please.

[@1kfmn]

Amazon Live. Please break it down. Thank you

[@GRUBB-MUDD]

Nice upload yall

[@CreatorWizard]

Glad you enjoyed it!

[@CudaFishEStrories]

Yes

[@desco7628]

I like sponsorship;-) I’m in a band & I don’t care much about followers but brand trust me & got paid that way!!

[@Practical_Dementia_Care]

Excellent interview! Will have to listen again be he talks so fast. lol Stay true.

[@CreatorWizard]

haha sorry i just get excited talking about this stuff lol

[@Practical_Dementia_Care]

Np! Tons of good info. I tend to talk fast in person and too slow on videos. Have a great day. Stay true.

[@RPGElite]

😂. I'm weak. "I can't believe you're married and building a family." You have to laugh because if you don't you'll just cry. But these are the times in which we live where something like that would be considered radical even for a brand. Lord, keep the books.

[@Cows-and-Sows]

First comment

[@furiousrobinson]

That’s 🧢

[@Alltheworldsillz]

Brands need to get back to REAL UGC involving their real customers in their content. CGC needs to be encouraged more. I spent a year in the “UGC” community. It is extremely unprofessional and most creators lack knowledge. UGC is only geared towards big brands. Missing the opportunity to use your creator knowledge to help small, medium, or local businesses. CGC Creator Generated Content. Being able to educated the brand will maximize your income. Professionalism, showing the ability to create quality engaging content with a message not just a viral video. What is your ROI? Nothing absolutely NOTHING matters if the people giving you money aren’t making money. The worst advice is to get into UGC. Stop encouraging people to do these things. Brands are wasting money with people acting like they are creators. Stop telling people to spend hours on content for under $500 a video UGC pays crap unless you learn to outbound. Do you know how to grow a personal brand?

[@fasthowto]

Your guest has a counterfeit sm7b. Lol

[@772LivingWithLisa]

So I guess I'm screwed as an America first content creator.... and I would like a brand deal... I'll have to think about this.😂

[@watugondu]

Could I get sponsorship from brands with 47,000 subs on my you tube

[@Mikke-fh9vt]

My name is Mike but your definitely not talking about me

[@LogisticsWorldz]

So wait, I have 1844 subscribers and 181,000 total video views....I can get a brand deal maybe?

[@Father.Beocca]

$1000 an hour? That’s an absolute joke.

[@goingsolointhegarden]

I hate the idea of selling pointless junk to people, I turn down virtually all 'sponsorship' opportunities. Don't prostitute yourselves.

[@furiousrobinson]

That’s hate

[@YourDriverMike]

Makes sense, that’s why you and I decline 99% of pitches. In that case outbound leads are your best friend bc you only reach out to the potential brands that you’ve already pre approved!

[@goingsolointhegarden]

@@YourDriverMike Trying to find the right contact is next to impossible.