How Soccorro Ramos Built National Bookstore

National Bookstore is the biggest book store company in the Philippines. In 1942, Jose and Socorro Ramos opened a small bookstore at Escolta with a starting capital of around P211 pesos (55-60k in 2022).
In this video, I talk about the inspiring story of Socorro Ramos, and how she navigated through the challenges that life threw her way. This is the complete history of National Bookstore.
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⏰☀️ TIMESTAMPS
1:00 - Story of Socorro Ramos
3:00 - Love story of Jose & Socorro Ramos
3:40 - Panciteria Nacional
5:04 - National Bookstore opens
5:15 - Starting capital
5:21 - Why is it called National Bookstore?
5:56 - National Bookstore during World War 2
6:29 - Japanese censorship in the Philippines
7:23 - Selling slippers to Japanese soldiers
9:00 - National Bookstore sells Whiskey
11:00 - Rebuilding National Bookstore
11:59 - How Socorro Ramos secured the Hallmark license
14:10 - The open lot
14:38 - Other brands National Bookstore owns
14:41 - Anvil Publishing
14:44 - Powerbooks
14:49 - Art Bar
14:41 - Noteworthy
14:44- Gift Gate
14:59 - Swatch
15:01 - Hello Kitty
15:05 - Mining industry investments
15:29 - NBS College
15:45 - Socorro Ramos
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[@michwrites]

It isn't surprising that NBS had been and is still well-loved by Filipinos. Nanay Coring's story is so inspiring. Everytime I visit an NBS branch, I could feel how warm the environment is. You can really get the impression that the employees are well taken care of. They have camaraderie that only comes from a nurturing employer. They offer regularization (not contractual) complete with benefits. They even close the store from time to time for company-wide events, like Christmas parties.

[@BrandOrigins]

Agree!! You can really tell that they take care of their people. Inspiring! ❤️

[@imDarryl]

That's fax

[@calxxx]

Visiting an NBS store will never be the same again after watching this video ❤

[@BrandOrigins]

Haha! Thanks for watching! 😄

[@WorldWide3strada]

When I was a kid I thought national bookstore had every book in the world, because national... So I was real disappointed when I learned the truth.

[@BrandOrigins]

😂😂 Thanks for watching!!

[@liliansea5468]

This channel is so underrated. You deserve millions subs for this quality content. 💕

[@BrandOrigins]

Thank you so much! 😄

[@TheStereoScope]

Earned yourself a subscriber! I just recently got recommended on this channel, and the amount of information you put out is staggering. Thank you very much for sharing!

[@KuyaJessTV]

Nice video love this kind of content.Mrs.Soccoro's story indeed deserve a movie not just to inspire aspiring entrepreneurs but to show millennials and gen z how to be unstoppable to win in the game we all share called "Life".

[@GA-ow5im]

The story is really inspiring! But still credit to you sir for making it interesting! Delivery is great!👏🏻👏🏻👏🏻

[@albertlorenio3271]

Ang daming magagandang content creators isa na ito sa mga iyon...hindi kagaya nang iba na halatang trash...nice one brother 👍👍👍

[@KudaPsyche]

I hope op gains more subs because his videos are really great and informative. Thank you for another great vid 👍

[@arkcliref]

ah yes, that company where I buy gel pens.

[@definitelymaybe_cath]

Gusto ko talaga yung story ng National Bookstore, pero ito yung pinaka-detailed pa sa nalalaman kong story (from high school). I love it and thank you!

[@ikazuchioni]

Criminally underrated channel. As a young kid who loved books equally as toys, para akong nasa toy store kapag nasa NBS noong bata pa ako.

[@northorillan8788]

I love your channel! Esp listening to you and how you structure your videos. From the information to the scriptwriting, it really shows that you really think through your videos. Keep it up! Galing talaga!

[@BrandOrigins]

Aww thank you!! Really appreciate this ❤️

[@revinhatol]

Oh, man! Come to think of it, "Nanay Coring" would be 99 this year!

[@jecksonfloralde]

may pakain na namn sa branch..

[@aaronpaulobautista4693]

Interesting video! Commenting for the KZbin algorithm:)

[@talahari2441]

The content I was looking for

[@VanCalapanoGreenBarleyDealer]

wow... very inspiring pla po. Thank you so much for sharing this.

[@chiconium]

thanks national books store... dahil sayu naka pasa akosa board exam.. 1 book only i needed to buy .. then the rest will be good... license na din

[@BrandOrigins]

Congrats! 👏

[@chiconium]

@@BrandOrigins thanks po sir :)

[@chiconium]

@@BrandOrigins bumili po ako ng books about some problems po kasi na uubusan yung review center namin ng books po... so luckily i went to national books store and they have a book that what i have been looking for... that's why so much respect of this bookstore that help us students and reviewees...

[@valjeremytolosa9586]

bro I really love your content I listen to your podcasts then eventually found your youtube channel, I just found about Brand Origins from a reddit post. Your channel has a lot of potential, just need to work on the thumbnails being more clickable for the algorithm.

[@LeonahMagalona]

Love you videos, so happy to see you in KZbin. Your new subscriber! 😍

[@BrandOrigins]

Glad to have you here! Thank you so much!

[@LeonahMagalona]

@@BrandOrigins 😍

[@endersonshaskaumali4541]

Pls do an episode on Puregold

[@mathuang95]

They also own S&R, so an episode on them would be dope.

[@BrandOrigins]

Ohhh good idea!

[@jomarcalayag9684]

NDS is my paradise during my High School and College days. Whenever we need things for our school projects, this is where we automatically go to. One of the best buy we purchased was a whole cat skeleton for our Science project.

[@AmiSimp]

such a madman, still alive

[@landdeniega5433]

I missed this..!😄

[@mathuang95]

Thinking National Bookstore was the bookstore of the country, child!

[@tanukikobayashi]

Every once week, i always go here, randomly buy stuff~, Idk i might be running out of art supplies for school and my art hobbies or i am just comfortable being there

[@thejuke1sout]

this is my favorite episode

[@TheJusticeman10000]

Hoping you would have a video on how Lucky Me beat Maggi in the instant noodle market in the Philippines

[@vyneshindenmc6181]

Goldmine channel of entertainment

[@BrandOrigins]

Thank youuu!! 🥂

[@marydeths.3051]

thank youuu

[@nikko2434]

I hope you can cover The Morning Rush (Chico and Delamar) 😊

[@prinz7886]

Suggestion po May you do one for filinvest? Salamuch po

[@wheels_mac]

Magrerequest pa sana akong NBS, pero eto naaaa CDO kaya idol? Or Pampanga's Best next 👀

[@BrandOrigins]

Pwede! I'm curious about those two din. Thanks for watching! 🥂

[@JohnMichaelGadier]

5:40 HINDI KO KINAYA OMGGG 🤣 pero that makes sense nga namannn

[@BrandOrigins]

Hahaha sorryyy

[@jecksonfloralde]

fun fact: National Book Store also owned Art Bar, Kids Ink, Noteworthy and Powerbooks.

[@jecksonfloralde]

wag kau magalit kung puro school supplies na ang laman ng nbs, kasi humihina na po ang books dahil sa online world. and dont worry nandyan parin po ang powerbooks.

[@vidaflores5532]

💛🌸☀️

[@jimmadelo3893]

Can you make a video of Chatri Sityodtong or ONE Championship?

[@BrandOrigins]

Interesting! I'll add it to my list. Thanks for watching!

[@ljpatenio3187]

Partnership ba ang nbs

[@mkiel1981]

Make one about andoks. 😊

[@sablibratoski7622]

what a chad woman

[@valjeremytolosa9586]

do addidas, nike, and other shoe brands

[@blueturtlekhun]

Ascendance of a Bookstore

[@ljbunso4450]

Jan ako bumibili ng school supplies

[@glencarlomarcelo2736]

Hello po pwede pa request John gokongwei ty

[@BrandOrigins]

I'll work on it very soon! Thanks for watching!

[@glencarlomarcelo2736]

Thank you I appreciate

[@drewfishdesu]

hi idol

[@BrandOrigins]

👋 Thank you for watching!

[@hihellothere9569]

I mean.. the age gap is kinda odd

[@mathuang95]

13:08 HAHAHAHAAHAHA

[@BrandOrigins]

Hahaha couldn't help it when I saw it 😂

[@vlixy1.]

unfortunately national book store isnt even top 1000 corporations in terms of sales anymore

[@benjamingeneroso648]

Bookstore pero panay school and office supplies ang tinda?? Katawa lang ang National

[@jecksonfloralde]

para po hindi mapag iwanan ang nbs, humihina na rin po ang books so need nila mag isip para maka attract ng customer, and btw they owned Powerbooks lahat po yun books lang, salamat.

[@jecksonfloralde]

they also owned Art Bar, lahlat po yun art materials, ang galing nga ng NBS nd sila nagpapaiwan, aminin natin mahina na ang books dahil sa google.

[@jomarcalayag9684]

@@jecksonfloralde Agree, sales of hard copy books really went down, there are are now e-books and other form of soft copy materials online.

[@benjamingeneroso648]

@@jecksonfloralde Its time for them to omit the word bookstore. They should simply be called National na lang. or National school and office supplies...

[@imDarryl]

Nbs is the most convenient store unlike puregold novo etc.... It has all I need