How Sports Megastore Decathlon Gets You To Spend More Than You Planned

Ever wonder why you always end up spending more time and money than you intended at Decathlon?
From a strategic store layout to striking signs that encourage product testing, we uncover the tactics deployed at Singapore’s largest Decathlon store that encourage shoppers to buy more.
Catch #OnTheRedDot’s series, You Think You Know (But You Have No Idea) on CNA Insider from Nov 29. In Season 2, we reveal more hidden stories behind megastores, libraries, car rentals, theme parks, and fast-food chains.
00:00 Introduction
01:15 Why do Decathlon outlets look different?
01:50 Strategy behind store layout
02:57 How try-out zones work
04:31 Why stores encourage you to touch products
05:28 Impulse buys at check out
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[@junhonglim9662]

we are forgetting at its very core , they offer great value for their products. go where find stuff cheap and good still can try.

[@comchadelalora]

Its fantastic. I enjoy going to Decathlon and buying what I need.

[@ErikaAngelika-qs7fj]

Millennials, at least in my circle, values experience more than physical things. That is actually a good strategy, decathlon lets you try their products!

[@BelajarEksporImpor]

you forgot to cover their strategy of flexible lifetime return policy for members, which hook many people to buy beyond what they need cause they feel they can just return it later if not needed

[@chowzisiong7800]

so in this case are these consumers really "spending more" though?

[@Jianfa88Tsai]

4:22 Psychology - Endowment effect where we make emotional connection to what we touch - max lifetime income by using pen and paper to take notes from lecture or books to study and touch the shoulder or arms of your loved ones daily to foster emotional closeness and maintain the relationship.

[@user-rh6ru5oz2o]

I see people here are too busy being contrarians than to see this as a learning opportunity

[@tkyap2524]

Tempting to buy is a marketing strategy. A compulsive spender is his own character.

[@bchpls24]

You need to focus when you shop. Write on a list and never go outside the list! If only a few items, never take a basket/trolley 😂

[@Ramy-ql3tr]

I am a lazy shopper. I buy what i want and get out.

[@kklum6998]

Yes. It seriously working.

[@anderuang]

Its like a childcare centre, parents just let their kids run around, cycle around anyhow throw their basketballs. I stop visiting decathlon.

[@MiloMontang]

am i the only one who get in into the store, take what i need.. pay.. and leave

[@bchpls24]

Me tooo! Put on earpiece and focus 😂

[@lordalfa600]

For cyclists, they now sponsor Team Decathlon AG2R La Mondiale for the 2024 World Tour. Can't wait to have them sell the RCR and XCR bikes.

[@dexz99]

bought tennis racket, badminton racket, track pants only used track pants after half a year

[@JUNITAMIRAH]

The basketball 🏀 up at the ceiling above the net 😮

[@supersucka]

I have discerning eyes. I only buy what i need.

[@alwinbenjamin]

🔥

[@soumyaranjanpati7197]

❤

[@user-cv7zs4jw4y]

not me coz decathlon stuff doesn't attract me yes it cheap but material quality is pretty low for some stuffs or it maybe cheap but some features maybe omitted example no pocket or inner lining for shorts. would prefer to spend a bit more elsewhere but get better quality stuffs.

[@ThomasThomas-be4sn]

But this is NOT happening to Malaysian stores. Why?😢

[@evitachimpun]

As absolutely every mall in the world?

[@yamahamt079]

Not a tourist friendly business in Singapore as they don't accept Cash post 3 years now for contactless payments.

[@edenassos]

Most tourists use cards, not sure what you're talking about.

[@yamahamt079]

@@edenassos Cards attract foreign exchange conversion rate as the card is from another country so best option is cash.

[@MrHighwaysg]

Which store is the biggest in Singapore!

[@lembahhijau6862]

Is there even winter in Singapore?

[@asfsfas2435]

That's what i thought.

[@jeremytube6170]

does decathlon accept cash?

[@user-qs3mw4uw1b]

Go Snow

[@adis.g6569]

I wandered, but still if I dont need, I wont buy

[@tayspiderx]

Same goes with Value Dollar. It’s cheap to begin with

[@danbacharach7650]

Weird, I was at Decathlon yesterday and didn't buy anything. A lot of cheap knock off stuff though.

[@wells7147]

I'm so happy I made productive decisions about my finances that changed my life forever,hoping to retire next year... Investment should always be on any creative man's heart for success in life.

[@findingpath8362]

I know nothing about investment and I'm keen on getting started. What are some strategies to get started?

[@KamranKhalil-br6dk]

As a beginner, the best you can do to yourself is to get a professional that will handle your account and minimize lost to it's nearest rate..

[@Kristenshwan]

All we need is the right advice on how to invest and we will be set for life, I have been making $18k weekly from trading and I'm happy about it

[@charles2395]

I'm guided by fergus Waylen an experienced coach with extensive financial market knowledge. While you can consider other options, his strategy has yielded positive results for me. he offers valuable insights, including entry and exit points

[@robertgreg6009]

A huge part of my growth has also come during this bear market. This year alone, I have scaled from $60k to $210k investing with Fergus Waylen

[@AdvanceBooster]

Now I know which area to avoid 😂

[@GachiTscho]

Not as effective as Apple helping me to save

[@isaacng315]

Goes against the philosophy of minimalism.

[@munster1404]

Fortunately, I'm not a sporty guy. Basically zero sports or strenuous activities outside of work so it's highly improbable that I will step into these stores.

[@1003willy]

their travel gear like bags, travel pouches etc is also cheap and useful... can find cold weather clothing, shoes and gloves etc, for warm weather they have light fabric bags and super breathable shirts

[@bchpls24]

​@@1003willyjacket from uniclo is pricier but much much better. Tried and tested.

[@TheCuratorIsHere]

Gross