How Starbucks Built a Global Brand, UCLA

Starbucks Chairman, President and CEO Howard Schultz in conversation with Dean Judy D. Olian
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[@korea1927]

"I followed up my dreams and I had a little bit of luck." I think what he said is what we all need to have in our minds. We need to be confident and passionate about our future, at the same time stay humble for a little bit of luck to come.

[@devendrapandey3450]

i want to see where are you now . what have you become

[@sheereen-gy9ih]

World loves Howard he is genuine he is loving he is caring too much

[@jiwonkim5315]

“Share your blanket with 5 other ppl” is a great takeaway.

[@hayaglamazonluxe]

What a powerful talk. He seems like a nice bloke!

[@sterlingmichaels]

Howard Schultz is my Ultimate Hero!

[@aaddrr1977]

What a fantastic business and leader!

[@damnkatt]

This was inspiring. As an older college student I must admit that I will be researching Starbucks as a possible company to work for upon graduation, if they continue to follow H. Shultz vision. This was awesome thanks for posting it.

[@bertlammens4392]

S Williams hes quitting as ceo again

[@dreddythedragon]

what a great speaker

[@mercurichinc]

impressive present.

[@marctoews]

Very interesting .

[@louiscartman4811]

They got lucky and had massive expansion just as Friends was making hanging around in a coffee shop trendy .

[@manns101101]

It's funny you say that - I've always thought Friends added to our coffee shop culture - sit in a coffee shop all day and it's sooo cool, haha. And because people are generally mindless they want to do the same as they see on TV. I'm sure Starbucks would not have had such huge growth if it wasn't for Friends. Well spotted.

[@louiscartman4811]

Its not cool and they should have all went to a bar lol

[@ryanc8437]

One of the dumber comments I've ever seen on the Internet. You've obviously never run a business.

[@DustinKoffman]

Shareholders who work at Starbucks love it, and love Mr. Shultz. I think that speaks for itself.

[@EdithWiethorn]

All public forum venues need to be aware of the way they mike presenters. This video, like most, is 75% effective because people normally do not articulate very well. The few videos that do get the mikes right really stand out. Why are they so rare?

[@assasan1]

whens the next shareholder meeting?

[@man11withaplan]

@tennis12456 It is very easy to blame other people for an individual's error and mistakes. What really defines a person is the willingness to take an critic's hate and discontent and prove them wrong. And being able to admit when the individual is wrong

[@tennis12456]

I think the only reason people hate on him is because they are jealous of where he is at. This is a man of extraordinary vision, talent, tenacity, and creativeness. Even if he were the biggest scumbag in the world you can't take away those qualities from him

[@antonioalejandrogonzalezca8691]

tennis12456 totally true!

[@doombybbr]

@tennis12456 probably because of the price of cofee.

[@okeduok]

yeah, thats true

[@floopy312]

Recorded in 2008

[@Az260790UK]

The sound quality is sooooooooooooooooooooooooooooooooooo bad!

[@Nomoreidsleft]

@shieldsuma Yemeni.

[@harshitguy]

o K

[@candacewebb120]

Starbucks ✨ ☕

[@CarweeklyCoUk]

because they have paid practically no tax in the uk for the past 14 years and employ mainly immigrants in all their shops in london

[@vamsilanke1663]

starbucks💗

[@DH1986]

I'm not going to sit here and praise how great Starbucks is, but they pay their employees fair, and most people as a whole seem to enjoy it.

[@hansonkewl06]

Howard Schultz is not as good as Mark Cuban in leading a basketball team, but he sure is a great Starbucks leader as the CEO.

[@shotbyjesse70]

Walter Turner - "If you think that the corporations would have made work reforms without pressure from the unions, then you think dog poop is sweet wild honey."

[@rocaho001]

@KPKonliner Going to starbucks has 0 prestige lol. Why does everyone think that spending $5 on a cup of coffee makes you automatically rich or something?

[@dany281092]

We want our fukn sonics

[@deepakchapagain1360]

Good leader but I don’t really understand why every time every speech mostly tell their family background and mostly mention very poor.

[@kschoeck]

Starbucks hater! You have to respect him for leading one of the world's most recognizable brands.

[@Obadayasuchiang06]

share it only when you're successful ...........or else you'll be broke

[@TheVarskvlavtbichuna]

you need to understand one point here, it is not about coffee and high quality coffee delivered to middle class with good customer service, it about how much money they can suck out from this business, they will build zillion coffee shops as longs as they make profit, and nobody will (and already do not) care about quality and the rest, this was just mean (marketing strategy) to achieve result. they arn't worried if they will become another macdonalds or not, they even want it for more moeny

[@zivkovicable]

Hate to break it to you, but "queers" are not just welcomed but targeted by McDonalds in advertising campaigns. They actually spend money to try to get them to eat in their restaurants. They also have a programme for gay employees called "The McDonald's Gay, Lesbian & Allies Network". Where are you going to eat now? Your options are getting smaller every day.

[@shibbyhibby]

Some people hate Howard Schultz because he ruined the Sonics.

[@KASHMIRBBC]

Hate Starbucks they don't pay tax in uk

[@ProdigalSon16]

@shibbyhibby Thats why I hate his guts

[@7mykitchen7]

I don't know how can you say that you value your employees and pay them min wage and hire them part-time. You discriminate older people and almost never hire anyone over 30 . On top of this your food is full of GMO, your milk is with rBGH, your coffee beans have cancer causing Acrylamide.