How StockX Built A Billion Dollar Sneaker Resale Empire

[@josegurrola9021]

How StockX lost your personal and financial data to hackers and didnt let you know before it was too late

[@fortnitekillsd5625]

100% no capping

[@uzissidehoe]

Bruh the sad part is they still haven’t even owned up to it they just sent an email a while ago and that’s it

[@gilbertoflores7397]

They didn't. They were hacked for passwords and email accounts. They sent an email telling you to change your password. But they said, no account/payment information tied to user names were compromised. What's funny is that this happens all the time with almost every other thing online, phone companies get hacked, banks, credit score companies. Your data is already out there.

[@keyonte8482]

Gilberto Flores they hacker purchase shoes from other people cards including mine but I got refunded before it happen

[@Existential_Dread]

But everything is fine and we must be inspired to do equally shady things. Ok? Stand in Line!

[@flipdijksterhuis9090]

The verification is just smelling the shoes and then say they are legit, that’s why there are so much fakes

[@Yerinjibbang]

lmfao

[@sneakerhype8899]

So true

[@henryseltzer1941]

Actually, the legit checking department is required to go through many different stages of checking, and smell is just one of the 11 stages of checking.

[@kiemenkevin9624]

Only 0,02% of StockX are fake

[@RM-lo9ob]

Broski that's not it

[@mwrskate]

Funny how they are worth over a billion dollars and they can’t even add 2FA after they got hacked

[@zyphert2325]

ong

[@Yerinjibbang]

oof

[@dai2393]

What is an 2FA

[@mwrskate]

​@@dai2393 it's when you log into your account and it asks you for a code before you can do anything

[@chipschan1866]

Shoe Pink or just 2 factor authentication

[@samuelredelsheimer2695]

Dead stock is when it hasn’t been worn

[@campkira]

dead stock don't mean it going pass the inspection.....

[@fortnitekillsd5625]

She totally butchered the attempt to explain deadstock

[@hiddenrainzz9679]

Thank you cause I almost lost it when she tried explaining it 😭😤

[@athoughtfulape]

Your comment doesn’t prove her wrong, though. The origin of the term “dead stock” is rooted in exactly what she mentioned: shoes that were never sold to customers and kept in either back rooms or basements. Check out the Complex Sneakers Podcast episode with DJ Clark Kent to hear his very similar explanation of this term.

[@danieldanielson2324]

What you’re thinking is deadstock “condition”. She is technically not wrong. Her definition implies something that is not on shelves and stored away in the literal sense. If said item is not worn, then it is in a DEADSTOCK CONDITION.

[@DoctorSoles11]

Glad I got to be featured in this video! Appreciate y’all!

[@TrueblueDC4L-G59]

Doctor!!!! You're the best! 👍🏼

[@an-9411]

ayyy

[@3rdworld-witch527]

"check out the chicks with 6000 sneakers, 5000 which were inherited" lmfaooo, they did no work...

[@Bruh-xs5dl]

1000 is still a lot

[@3rdworld-witch527]

@@Bruh-xs5dl im just saying its funny how 1 person did 5000, it took 3 or 4 of them to do 1000. Lol

[@campkira]

let face it... they only do it for the fame.... faker...

[@kiki69yearsago14]

@@campkira dont forget they also resell em, id just keep most of it especially if they belong to my dad or sum

[@Hhhhhbhhhh]

“sneaker reseller”

[@samnelson8927]

I know tons of people who sell fakes on stock x and have no problem

[@ikon1403]

Sam nelson bruh 🤦🏻‍♂️

[@eclipse6756]

Sam nelson how???

[@jrbnyc9898]

@@eclipse6756 good fakes r hard to spot. most times fakes are made with the same material using the same exact machines. fakes arent obvious anymore. check out sites like dhgate or aliexpress you will see a huge market of very good fakes.

[@topspot4834]

Doubtful

[@LeonardoDiax24]

Sam nelson stfu no you don’t

[@michael44rules]

This is why it’s important to invest properly into the right companies to be financially well off so your educated to buy & sell items like these

[@FormulaGaming1]

lmao stockx be pushing out fakes like no tomorrow i have had some of my things get authenticated in less than a minute. They cappin for real

[@campkira]

@@cn2673 it a rich people.... site..... since no way they can get those shoe at the store...

[@yebebe8068]

Carson D goat prices are horrible

[@Kzombie]

eBay is the way to go. Just return it if you can prove it’s fake. Most times it’s legit

[@carlitosmedina4795]

Carson D it’s not StockX making the prices

[@nickloomis6808]

Goat be waxing 😂😭

[@sodmecca9603]

A billion dollar sneaker company that doesn’t have a customer services number 😂

[@bretsmith2492]

So when you get scammed with a fake you can't call and complain

[@revthat4789]

I've sold sneakers there and my experience is great. However when it comes to buying you can never be sure for 100% they've sold you authentic product. The diversity of products and number of sales makes it very hard to make a proper authentication.

[@famb2k]

It is impossible to be perfect

[@trendthis364]

@@famb2k unless you authenticate from end to end on production side with blockchain

[@abotto35]

They purposely put in fake shoes stop

[@jean-phil]

Nike should put a unique number on every shoe that could be used to register online, some kind of License Key like for Windows.

[@whyteytheplug2875]

Rev That sht is what makes us think FLIGHT CLUB NEVER SOLD FAKES! Like how can we tell, u sayin SX is the only place that got fakes, doubt it

[@RossCampoli]

The sneaker resale market is something that I’ve been seeing more and more about (because I just bought a pair of Jordan 1’s). Applying their stock market framework (bids and asks) was not only good marketing and style, but it does create a de facto market value for the shoes. Even if some sneakerheads don’t like stockx, most of them now refer to the stockx price as the going rate of that shoe. Really cool way to improve the resale market of sneakers - or anything.

[@Asharnof]

Ross Campoli - Leadership & Business Videos the problem is that it’s unregulated, and that none of the buyer/seller base have enough research or data to trend against for a long enough period of time to make any sort of forecasting or predictions like you would on the actual stock market. Instead, everything is predicated by hype and hype alone. This is where the quants are missing, and with that, any real shot of being taken seriously as anything more than a place where predatory resellers capitalize on those who missed out on bigger releases because they don’t have bots. Also, Stock X is a garbage business that has been breached MULTIPLE TIMES and still doesn’t go to great lengths to protect its customers. You’re telling me a company worth billions of dollars can’t figure out 2FA for its customers????

[@RossCampoli]

Andreas S. Totally valid points, Andreas!

[@RubMySweatyThighs]

Its super easy to manipulate

[@fortnitekillsd5625]

@@RubMySweatyThighs The do that on the regular. after ya sell on the platform the bump your sold bid for $1-$100+. This is lack pf transparency

[@ninosoles3396]

If you use stockx as a price point you’re a clown, goat is 100% better

[@ThompterSHunson]

0:04 _"Smells good, ready to go."_ 😂 So this is the _"Our experts authenticate every product sold on StockX"_ thing StockX is heavily promoting on its site. 😂 Now I know! 😅✌

[@timh6792]

Thompter S. Hunson That is the Last of many steps. First they make sure it‘s legit then they make sure it‘s unworn. One way to do it is smelling

[@vintageindy]

Those chicks at the end: "So we were given 5,000 pairs of expensive shoes"

[@armaantiwana6909]

VTG INDY they shouldn’t have those

[@priceless2353]

Lmao that was so obnoxious

[@dathunderman4]

Literally definition of privilege

[@thecosmonaut4221]

She is using the word “dead stock” right tho in this scenario. The problems now a days the term is used for a shoe that is brand new

[@BrieoRobino]

Why is that a problem? The term has evolved into the modern day and just means a pair of shoes that never been worn.

[@thecosmonaut4221]

Plague Master oh no problem my guy I’m just pointing it out because I’m seeing a lot of people I. The comments saying “the girl doesn’t even know what deadstock means”

[@sadface]

@@thecosmonaut4221 yeah I am seeing a lot of those too, makes no sense because she was explaining the origin of the term. Now there is no true "dead stock" left so it just means unworn but it's because it evolved over time.

[@campkira]

clearly her dad try it on before...

[@obriantucker2256]

Just in case if you didn't catch it. Near the end of the video. The co-founder of stock X is basically saying is, if you think 200 dollars is expensive for a pair of shoes. If this guys future is realized. instead of paying the suggested retail price of 150 dollars for some travis Scott Jordan 1s, you would be paying the true retail/ market value price of 1.500 dollars. I never thought that sneakers may one day become a Luxury item only for the rich. But when you have people not of the culture, that does not give 2 F#$% about sneakers and is just there to manipulate the market and Drive up prices. These are the consequences.

[@gilbertoflores7397]

When Jordan's and kanye's shoes' MSRP is 200-250. Yeah they're luxury items. Shoes should cost that much, especially jordans, they're 30 year old shoe still being made with worse materials, and made in small quantities. So yes, only the rich who can afford to overpay for an average product will be able to buy certain shoes. That's how "the culture" has always been, the haves and the have nots. It's always been like that, its just more obvious now when only the rich are seem in the products, and you cant get them because they're sold out or too overpriced.

[@LaidBackBill92]

If StockX became the main "retailler" for certain limited sneakers then basically only the rich are gonna be able to cop them, that's what hes saying when he says "let the market decide" basically "the more excess money you have to spend then you will get every sneaker you want" absolute BS ! Let retail selling stay as it is because that way anyone and everyone has a chance of copping!!

[@Unknown16]

That's impossible because if there is a limited amount then you can't do that. Sellers will charge as much as they can get away with

[@LaidBackBill92]

@@Unknown16 I think you're missing my point. They are saying instead of retail being at a set price by the corporation at their stores, websites and retailers such as Footlocker and what not where they sell at the set price. That all shoes would automatically go into essentially a bidding war from the off, removing all probability for certain people to get the lucky W on SNKRS app or retail in general. Thats why I'm saying its BS.

[@aaronjames398]

The ppl can dictate the market. If ppl stop buying J’s for $170, watch Nike/Jordan lower it. Ppl are too dumb to realize that though.

[@jerrelncbg6240]

Its business. The people who value the sneaker the most deserve to have it if they are willing to pay the premium. You sound entitled. The company doesn't owe you a sneaker at a price you want to pay. But if they overprice thats a riak for them. The gentleman was just stating the obvious. People are willing to pay more so why not charge more. Some of their items can be considered high fashion like Gucci, LV etc

[@Ming-ti3tx]

0:02 can confirm thats the entire stockx authentication process

[@OwenRULESSS]

3% plus 14% transaction cost is crazy ... and their authentication isnt that good

[@BleedTheRic]

OwenRULESSS it’s 9.5% for shoes and that goes down as you sell more items

[@AliKhan04]

@@BleedTheRic yeah I pay 8.5% + 3% for PayPal processing. . Not bad at all

[@Rewelsworld]

Americo Sculati I’m level 4 I pay 8%

[@Xenon-4300]

The problem with this model and this doesn't really jive with the creators idealogy is that each shoe size can have wildy different pricing on stockx for the exact same shoe. Yes it is based on supply and demand, but it really doesn't set a market price. Also, it's just one website among dozens of major shoe re-sale sites. There is only one stock market. Major difference.

[@ApplicoInc]

We will definitely be seeing more marketplaces like StockX and GOAT pop up around any applicable niche. We recently saw Nike leave Amazon (a non niche marketplace) and now is the perfect time for them to acquire StockX and dominate sneaker/luxury goods marketplaces. We broke down why we think Nike should make an acquisition in this short video: kzbin.info/www/bejne/nomop2mYgbJnr7c

[@bendilo.20]

Nike acquiring StockX?

[@ApplicoInc]

@@fritzdeuces Foot Locker is already invested in StockX's competitor GOAT.

[@mocheen4837]

I purchased a pair from stockx and it was missing the vintage card, the box was broken in two spots and the papers inside were ripped up. I paid $320 for the shoes and was not impressed with what I received. Stockx said it passed their authentication process and would not do anything. I was at least expecting a discount or for them to send me the missing card. I will never buy from Stinkx again.

[@priceless2353]

It’s crazy how smart these ads are now South Park really nailed it like 4 years early

[@bradleynicholas457]

Amazing video as always! Keep ‘em coming 😬👍🏾

[@alexpardoe7584]

I’m so thrilled that these Detroit based companies are getting some recognition 😉

[@fortnitekillsd5625]

CNBC only liking comments that don't slate this 1min authentication site

[@uzissidehoe]

Fortnite Kills D Ik it’s so annoying

[@JDG707]

instagram ruined the sneaker culture and made it lame, everybody is a "sneakerhead" now

[@ip5799]

JDG707 that’s just life mate, good things come to an end. there will always be something new on the horizon that’s cool and interesting then it will become old and popular.

[@JDG707]

@@ip5799 *sigh*...you're right tho....

[@jinzhizhang8597]

Some Asian resell platforms only charge less than 2% seller fee but Stockx is charging 9.5% + 3%. This is how they built a BILLION Dollar empire.

[@joshmendoza5800]

What you mean get rid of the retail price ? That’s rich talking bozo !!!

[@aaronjames398]

Jordan gonna be costing $600+ day of release if he gets his way.

[@uzissidehoe]

How much you wanna bet they’re tryna act sophisticated in the video but when they’re not being filmed they spend about 10 seconds on each shoe

[@davahn122]

Gave me fake shoes and then told me to resale them back to them for less money

[@doublev1513]

All jokes aside, this is idea is amazing. Genius!

[@detailsmove]

I've had good and bad experiences with StockX; the worse recently was paying for a collab shoe but the seller didn't include all the accessories with the shoe and StockX told me that's okay when buying from them, wtf

[@bwdrives]

What shoe?

[@mocheen4837]

Stockx is a scam. I tried to sell a brand new pair of Travis Scott’s through them. They sent me a letter and said the box was damaged and wanted to deduct $100 from the sale price. I took pictures of the box and made a video when I packaged it and dropped it off to UPS. They sent a letter back saying they would honor the original price. Scammers.

[@Ifalere]

StockX is pretty cool. It’s like you buy a share (Sneaker) then sell it later when the share price increases

[@skurai]

great information, thanks

[@tydikmen9614]

Get 2FA and actually competent Customer Support

[@trendthis364]

Lol word

[@1way448]

What is 2FA?

[@trendthis364]

@@1way448 Two Factor Authentication

[@drowse5278]

You forgot to mention they also sell peoples account information!

[@cooper197]

Sneaker Discoveries theyyyyy don’t they got hacked once and since implemented security checks you’re dumb

[@qtz7556]

14:00 Linus Hypebeast.

[@terencehill9042]

😂😂😂

[@eli-nmusk2695]

All my respect goes to those girls that sold 250k just on IG

[@g0blin479]

This a paid sponsorship Stockx has fake shoes it’s all about GOAT APP

[@paddyharrigan1530]

G0BLiN I sell on goat but StockX is so much better for buying

[@uzissidehoe]

Blorgus I prefer to do the opposite 😂

[@fredk6992]

@@paddyharrigan1530 stocks get caught selling fakes so often

[@trendthis364]

@@fredk6992 facts

[@trendthis364]

Facts 💯

[@maleesha2004]

Excellent video! Very insightful about this company.

[@fakeartist7149]

When fakes have the same quality as reals, what are differences?

[@blackrevenue8421]

This is a brilliant idea that only he could have thought of... It's not a random idea

[@Artem-te1xn]

In the sneaker/reselling community, StockX is known for knocking down prices of certain shoes and having huge unnecessary fees, especially for European sellers/buyers. They also have terrible customer service

[@davidli7286]

stockx ad ends at 15:30

[@timfujio]

how do you determine which product is fake and which is real? It seems like an impossible task to shift through thousands of pieces.

[@theslayer2360]

This aged like milk 🥛

[@Bellz89]

Very interesting and insightful.

[@iProHydro]

Can’t wait for it to go public

[@IIIIALBYIIII]

Scott Cutler would be taking over as CEO. Cutler was formerly a Senior Vice President for the Americas at eBay. Prior to that, he was president of StubHub, and was an executive vice president at the New York Stock Exchang

[@zabadabadoo]

There are many accounts that have been hacked in stockx, there has been many people that have tried to also contact stockx but they just don't do anything! Till this day there were at least more than 6.8 million accounts that have been banned. There has also been reports of many sneakers being sold fake. So next time you think of buying from stockx be aware of this.

[@Jnevarez6]

Yes StockX is killing the Reselling Market.

[@Hhhhhbhhhh]

0:04 if that’s how they verify shoes I’m thinking twice about buying from stockx

[@yesirsky4456]

That’s actually a good technique to use, different shoe companies all have a unique smell to them, like Nike.

[@Hhhhhbhhhh]

Isaac A yeah but imagine they do nothing other than smelling it

[@yesirsky4456]

Gaator yeah, but they don’t

[@LearnToWin823]

For those sneakers heads, you better wear those super over priced shoes you paid for or else life will pass you by 💯😂😭

[@vampir7154]

Who tf is gonna put a shoe up to they nose and smell it and just be like: “sorry man, these ain’t legit, I can smell it”

[@oliverg6643]

Stock x needs to improve the buyers experience. I've ordered from there before and I've received shoes that were missing tissue paper from inside the box or had flaws not listed. If a shoe is marked dead stock it should come everything as if it was bought in store.

[@seize3]

Been using StockX for some time and while I like the platform, I have concerns. They have some serious privacy issues, selling fakes, data tracking issues, and transparency issues. Not too long ago, everybody's data was compromised. What was wrong with that was they took DAYS to notify everyone even though we all knew what was going on. And they didn't really say what they're going to do about it. When you look at how they verify sneakers, some of them take less than a minute authenticating them which is concerning. And that leads to fakes. 2nd, I look at the sales chart on the app and website which gives you the price and date of the transactions, it isn't accurate most of the time. How could I have the lowest ask at the time but then a sneaker gets sold for more than my ask? Also, it's supposed to be in chronological order so why am I seeing today's date then Nov 1, 2019 then today's date again? Makes no sense. Why I'm complaining is because this is a BILLION dollar company and I feel that these issues can EASILY be resolved

[@AshleyChuChu]

Not days to notify people, MONTHS. They withheld the information and released a mandatory password change

[@seize3]

@@AshleyChuChu oh wow, I was speaking from personal experience and others I knew. I didn't know they took months. To me, a mandatory password change is not enough. They could do a lot more

[@AshleyChuChu]

@@seize3 I think there was an article about it, that's how I knew. The second time they were caught I think so they had to release info about it. I agree, password change doesn't change anything, they need 2 step factor authentication

[@fpolloa]

Can somebody please explain why people would pay 600 bucks for sneakers?

[@ShiestySZN]

I don’t use stock x that much anymore they only sell your dead stock sneakers. goat app let’s you sell both used and dead stock shoes

[@dom2555]

I really hope this thing will not go bigger... A pair of shoes that goes for 1k just because some random rich kids are willing to spend that money for some shoes that should cost 100 bucks, It's like rich people deciding the price of bread for the poor

[@archuthanviji1962]

Supply and demand my friend

[@Apatty6127]

Then you might as well be complaining about the entire stock market yourself, because you’re basically saying billionaire investors and firms are the rich kids and they’re deciding the price of bread for the poor. You’re argument is illogical.

[@Beautyinwverything]

poor people should no buy what they can't afford

[@campkira]

it not just some random kid since they do sell it for millions unit resale per year....

[@tylermasters-barbosa3673]

@@Apatty6127 yea this guy has no clue lol

[@MikeWilliamsYoroomie]

Love this and such a great look behind the scenes of the business side of StockX.

[@dibarondj8790]

It makes it hard for real sneaker heads that actually wear there purchases to get what they want, however for the reseller it’s a dream. It has pluses and minuses depending on which side of the fence your on buyer or seller🤷🏽‍♂️

[@MsMasakryczna]

I wonder, how many plastic (correct me if i'm wrong) badges have to be produced to be added to each item/pair.

[@edr.2642]

I almost sent my Kawhi shoes here but the fees are just too much. Ebay is better as long as still have all the proofs.

[@Max-lf4br]

what im wondering is what happens to the stuff if it's said to be fake, does the seller get it back or what

[@jasonreed8304]

says wants to take away retail price but no one would be able to sell on there anymore

[@JendChow]

I've tried contacting StockX, but no response. I'd like to inquire about their "PayPal 3% Seller" fee. Why do they charge a 3% fee on the sale price and not the price after they subtract their 9% fees? I hope all sellers have noticed this and that this is not just being glossed over.

[@aniro5204]

i will never buy or sell anything off stockX, they're know to be cheeky

[@katrosea2378]

I cannot buy from stockx. The app cannot recognize my address in the Philippines. Idk if they ship here. Does anybody know?

[@kingstarsky9739]

Why does this news report sound like an ad? Why not report about the lack of authentication and security issues?

[@jesusalfaro6185]

StockX is like the Grand Exchange in Runescape.

[@WilliamSanOriginal]

StockX sells high quality replicas

[@youngt-roy8211]

William San not on every piece of clothing/pair of shoes. Are you dumb?

[@954scrappy]

Do u want a pair of black cement 3s?

[@linusrochelle9701]

Billion dollars and they can’t add 2fa

[@1thank2you3]

that's really smart. bc i've bought few things that was fake on ebay. it's really fraustrating, especially if you never saw the authentic one and have no real reference if the item you received is real or not. I don't want to spend hours and hours for the mp and like they say, "Authentic" ones. I'm willing to pay money for time saved.

[@LifeCoachJesse]

They inherited all the shoes??!! Wow 🔥🔥🔥

[@dsalpha18]

The problem is, if they became the true sellers, all resellers will be breadless.

[@WWMMWWWMMMWWWWMMMM]

Cashing in on those hype beasts

[@timothylumala1494]

Why would you spend over $100 for shoes?

[@memorydreamsadornas6107]

GOAT is way better than stockX. A lot of people can attest to that..

[@moelitos3069]

klekt all the way

[@jadenyuki3138]

Wow, i use this all the time to buy and resell.

[@mariopersaud6703]

So their goal was to eliminate the resell game and let them be the ones who make the price and sell direct.

[@acsin1125]

Waiting for when this bubble burst up and these shoe prices drop massively.

[@gomlbondoc]

“Smells good! Ready to go.” I’m concerned now....

[@RE2PECT]

Stock X had 2 data breached last year and didn’t do anything about it many users got there account hacked. People would go on a shopping spree with your stock X account.

[@markreynolds7890]

y r thy refering to it as a stock market? nobodys trading stocks?> y nt an exchange?

[@luke8838]

How much of this was shot in Toronto lol

[@iveslao]

Bought a pair of Nike with bunch of defects and StockX said they allow whatever Nike sells as long as it is authentic. Just FYI

[@vampire_workday]

“and the white man get paid off all of that” would have been nice to see some more diversity on the investors / founders side. since sneaker culture would not be were it is without the black community buying them and making them cool

[@spokoju8199]

They employ whatever specialist seems qualified enough to them amd skin colour shouldn't have anything to do with that. Employing someone only because they are black is racist.

[@actionjaxon517]

That statement about releasing the sneaker directly to them and "let the people determine the price" had to be on e of the most self serving statements I've ever heard in my life!!! Release it to them and it'll always be higher than retail SMH!!!

[@charliezachar157]

I’m just here for the comments and most of u passing the vibe check

[@michaelcrump7225]

Seems like their end goal is a slippery slope. Letting the market decide the price. Soon you’ll have $130 sneakers that will now retail at $700 Then all of a sudden truly no one will be able to afford these items except the upper class.

[@cooper197]

Reason number 1 they take 20% in fees

[@MINESKINGBG]

I love trading in stockx and if you know how to invest in stock market its like stockx. First in first out

[@nicholasadams3916]

What is meant by the sneaker market being worth 2 billion dollars? Like do all the outstanding sneakers being sold add up to be worth around 2 billion dollars?

[@vincefree]

I hate josh's idea in the end when he said that demand would set the retail price for the items in the future. that destroys the whole sneaker culture and only rich people who don't know about the shoe would cop

[@kerrypangan5236]

How many adds you going to play huh?

[@Levi-zn7yf]

Therealreal:Have returns if u get a fake StockX:Here is a 20 dollar gift card

[@stephenfarrington596]

StockX needs to get 2FA

[@invictus6360]

stock x is the worst since their data breach my emails and phone has been bombarded with crap. thansk to them

[@fakie88]

ds(dead stock) is where u dont wear ur shoes if u wear ur shoes there called unds(un deadstock)