How The Beatles got their logo | A Vinyl Rewind special

Have you ever thought about how The Beatles got their logo? Well wonder no more, The Vinyl Geek did the research for you, enjoy! #TheBeatles #Vinyl #musichistory
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Vinyl Rewind is your home for vinyl related content on KZbin. Each week, new uploads feature vinyl-based music reviews, artist interviews, contests, cocktails and collecting tips, for both the novice and expert collectors. Vinyl Rewind is dedicated to preserving an analogue lifestyle in the digital age. Watch-Listen-Learn
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[@Kezzeract]

The "T" in the logo always reminded me of the top of a shirt collar and tie, that The Beatles had just started wearing.

[@boomerguy9935]

The suit and tie outfit was Epstein's idea. He didn't even want them to smoke in public because he wanted them to have a "clean" reputation as opposed to the "bad boys", Rolling Stones. After Epstein died, the Fab Four made their own decisions about fashion and image.

[@evanchook]

As a graphic designer and a huge Beatles fan, this video went directly to my favorites folder

[@vinniemorciglio4632]

As a designer too, I am still trying to figure out what font they used as a base.

[@ToonsCraft1]

Same. Good to see fellow graphic designers around here.

[@TheAgeOfAnalog]

same

[@AlexThe1Menace]

Ayy me too.

[@LennyJohnson5]

I think it's just an old-fashioned signwriter's interpretation of a generic serif face; these guys had usually been apprenticed to someone who had been apprenticed to someone..... and every signwriter would have his own version that had evolved over the decades. I assume so anyway. There are certainly echoes of Garamond, Times and Baskerville in there.

[@ronniek7426]

A professional drummer & video tech operator on tours. i work with Paul & Ringo, and i never knew this, thanks for the great info keep it up

[@horowizard]

I"m fairly sure that Ludwig Drum sales skyrocketed thanks to The Beatles.

[@staxtics]

horowizard So did Rickenbacker and Hofner thanks to their association with Lennon & McCartney respectively. At the same time their prices skyrocketed.

As well as Gretsch due to George using their guitars (IIRC).

[@boomerguy9935]

William F. Ludwig said that after the Ed Sullivan Show, they had to hire more people to work two extra shifts everyday, just to keep up with demand.

[@chrisdelisle3954]

You think you know everything you need to know about the Beatles and this video comes along. Thank you!

[@mrfester42]

I saw them on Ed Sullivan on TV as it happened and I DO know everything I need to know about the Beatles. I.E. Paul McCartney had a step sister who he used to9 get along with but they haven't spoken for decades... OR At one time before he lived in The Dakota in N.Y.C., John Lennon went house hunting in Rockland County, NY (a suburb of N.Y.C.) ... OR George Harrison actually played guitar in a band publicly in Illinois BEFORE the Beatles had their U.S. debut in February 1964.

[@mooglemy3813]

@@mrfester42 Thanx for being humble, should change 42 to 45 and your handle would make sense.

[@thomascars1]

Just heard that Geoff Emerick passed over, may he rest in peace :(

[@barnabyaprobert5159]

Geoff also invented the "ADT" (Automatic Double Track) which saved John from resinging lead parts during recordings.

[@boxinghistorian2629]

Sad news rest in peace pal

[@cuda426hemi]

No Barnaby - that was Ken Towsnend. 🎧

[@cuda426hemi]

* Townsend

[@cuda426hemi]

Boy oh boy WWE - Geoff was one of the last insiders that were 'there' making history and in Geoff's case = breaking every rule the suits told you not to - close mic-ing de-tuned drums with Fairchild compressor - putting mics inside the bells of horns and whacking them with compression on and on.. The club is getting smaller. 🍎

[@PixelGameSquad]

I needed this video today ✔️

[@michaelwilson2340]

There should be a drummer version of It Might Get Loud. Imagine Ringo, Neal Peart and Dave Grohl in the same room sharing stories and drumming styles!

[@aideywatts8513]

Michael Wilson perfect!

[@michaelwilson2340]

Thanks! I just wish it would actually happen! All three of them are nice guys as well.

[@chrisofnottingham]

Ringo: Still setting up, Neal?

[@michaelwilson2340]

I can actually see that happening! Good one!

[@alexk.6388]

That would be so awesome!

[@coreyferguson401]

The Ludwig Drum Factory in Chicago did not put the Logo on the product until April 1964. Mr William Ludwig Sr. thought it was not in good taste and felt the front of the drum head was for the placement of the artist name only, however a Ludwig logo decal was placed on the product because Mr Ludwig's son, William Ludwig Jr. felt it would be good for business. It was only after the Ed Sullivan appearance that the company placed their logo on the front of their new drum sets. I talked with Mr Ludwig Sr. about that in early 1973 when I visited the factory. The hardware on the sets also became much thinner by mid 1964. The quality of these drum sets were amazing up to April of 1964. As part of a deal with Ringo Starr and the promotions of the Ludwig product , Ringo was invited to the factory in early September 1964 and presented with a top of the line Ludwig Snare. Sales took off for Ludwig and their small operation grew from forty people to couple of hundred to keep up with sales. Everyone that aspired to become a drummer wanted the black oyster finish. Things were good until they found out you needed to have expensive lessons to learn how to read music and hundreds of hours of practice to play them properly lol. Great video guys.

[@klcheshire]

Some albums that I recommend or love to see you review: Who's Next - Tha Who (1971) Buffalo Springfield - Buffalo Springfield (1966) Heart Shaped World - Chris Isaak (1989) The Nightfly - Donald Fagen (1982) Motion Picture Soundtrack to SHAFT - Isaac Hayes (1971) Pink Moon - Nick Drake (1972) ...and so many others. Forgive me if you've covered any of these already. I'm catching up on your videos as quickly as I can. You always look like you're having such a great time. Keep up the great work!

[@imannonymous7707]

Dude if u created this channel with no experience....well it's just amazing....its very professional and legit......great vid

[@paulisthelegend]

Incredible logo. So glad this video came out

[@Missjunebugfreak]

As always, great video. Also R.I.P. Geoff Emerick.

[@vootee1]

Thanks, June. Geoff's book of his Beatles experiences, "Here, There, and Everywhere,..." was great.

[@Missjunebugfreak]

I haven't read that one yet but I'll be sure to look for it soon. Geoff seemed to be a very lovely man. It's still such a shock that he's gone.

[@thekitowl]

vootee1 yes & Paul has a very clean colon .

[@DodgerFanAD_23]

Great Video ! One of the most Iconic Band logos ever and one of my favorite bands for life.

[@darrinlawton2748]

Simply brilliant.....The best music vlog on the net bar none.

[@fanboy2015]

Brilliant video. Finally a concise history of the logo.

[@abbysweat9202]

I really like this channel and I really appreciate all the effort put into it. I just stumbled on this channel today when I chased some Tame Impala down a rabbit hole and I don’t usually leave a lot of KZbin comments but I’m a firm believer that the world would be a better place if people didn’t keep their mouths shut when they enjoy or appreciate things. We all love to speak up when we have something critical to say but maybe not so much when it’s positive, for whatever reason. There are a lot of channels kind of like this one but I find the stories just a little bit more interesting and researched and I really, really enjoy the host. I don’t get that “music snob” feeling that we are all so familiar with...it just feels like how people actually talk to friends and family about music...like someone who just really enjoys music and wants to share that with people. I’m so happy I found this today, I think you are dope and I learned some stuff too 😊 thanks!!

[@john-paulnagel2732]

Love it By the way I was Born September 6,1958 One Month before John and Paul met at a Church Social. My Name John-Paul George Nagel And Oh yes My Dog I had in the Seventies What to Name Him? What else, “ Ringo!”

[@john-paulnagel2732]

Barry McCormick Your Right Not Perfect Like You! But would I wanna be? No! Ever!!!!!!!!!!!

[@john-paulnagel2732]

Rubber Soul Cool

[@john-paulnagel2732]

Barry McCormick God Bless Brother

[@fastcakes]

You are a star, always posting entertaining content.

[@ThePercyGreen]

Great work as always mate

[@michaeleuefueno3517]

Hi Eric. Russ Lease made my Beatles Ludwig logo for my 1997 Precision/Lawton/Ludwig Oyster Black Kit. 👍🎉🥁

[@boomerguy9935]

I was 14 years old when I watched them live on The Ed Sullivan Show. My entire high school was talking about this show at school the next day. Our parents on the other hand, had no idea what we were talking about. The following year, the move Hard Day's Night came out and we were all in heaven. I still have all my vinyl records from back then -- actually, my daughter has possession of them with instructions to never sell them. Wonderful times in spite of the Cold War, JFK's assassination and other sad things.

[@jmad627]

Loved this one mate. Always was a fan of the now iconic bass drum logo. Thanks for the interesting tidbits.

[@hewgrebe4771]

Such a good story. Leaving the Ludwig at the top and the Beatles on the outer skin. Awesome.

[@ep61611]

Very interesting documentary. I was 8 years old when the Beatles made their entrance in America, so I pretty much grew up with them - I couldn't get away from them. They were redundantly "everywhere" during their heyday. But they were probably the best group during the time they were together. Although no one of my generation couldn't go anywhere without seeing "Beatles this" and hearing "Beatles that", the whole world was emotionally distraught when they broke up. It was the end of an era. Then when John bought it in 1983, the last hopes of a reunion died with him.

[@wordsmith57]

That was delightful. Thank you!

[@michaelinminn]

Vinyl Rewind; love your post. All I need to know. Thanks.

[@tiedyemanatee9291]

Awesome vids man. Good work

[@Ptpop]

Very cool. This lifted my spirits. Thanks

[@dbuck01]

Nice job! High quality work-I wish you many views.

[@stevenfloury6351]

I hope your channel will be big in the future. Thanks for the videos.

[@ColeStudiman]

Love the effort you put into your videos 💕

[@davecostello560]

It was used for the titles of the Let It Be film in 1970, but I don't think it appeared anywhere else during the band's lifetime. Great video!

[@ClarenceFisher]

except for some album covers and the drum, I haven't seen it much either

[@mckayman24]

HAPPY BIRTHDAY LENNON!!!

[@klcheshire]

I just discovered your channel, and I am thoroughly enjoying the videos. I'm really not sure why I haven't come across it before now. There are several things I want to comment on, but some videos are years old so it would probably be moot. Keep up the great work and I'll be keeping an eye out. Great Job!!!

[@jamiegcooke]

The T always reminded me of the neck of a guitar, you can see half of the top and where it goes to the body

[@eddiedeezen5132]

EXCELLENT VIDEO. THANKS!!!!

[@gerrycoogan6544]

Excellent video, Geek. I enjoyed that and also learned something I've often wondered about. Cheers, dude. :)

[@bobnelson9480]

Great work! Now we need a video describing the "Vinyl Rewind" logo - haha. And long live The Beat-les...

[@sachmotee]

Excellent. Watching and read everything I can grab Ithem. Good research.

[@alexhatfield2987]

Slick production about a powerful icon image seared into my mind’s eye when I was a boy.....a long time ago...

[@rogandbingofbingalahtravel3680]

Awesome info!

[@dixielandfarm]

I had NO idea about this - very interesting! Great job, Eric!

[@TRICK-OR-TREAT236]

THAT ANTENNA BUG LOGO IS VERY RARE BUT I JUST HAPPEN TO OWN ONE.

[@BillLarkinmusic]

Woke up to this today. Pretty cool info thanks!

[@yrulooknatme]

just great stuff!!

[@keith1222]

Good video mate!

[@beatlefan713]

To me the “T” was to represent the suits with ties they now wear and emphasize their clean cut appearance and the Mersey Beat

[@Sergio24Calado]

God damn it, man... This channel is so cool!

[@StephenFinkNRP]

I bought one of the Beatlesuits drumheads for my Ludwig kit. Just have to finish cleaning up the bass drum and it will be installed.

[@RoxxHoffner]

Very cool. Thank you.

[@GraceToo_]

Found your channel a few days ago and loving it!

[@drutgat2]

Fantastic. Many thanks for this. American football team owner Jim Irsay has one of the logos, I think, as well as some of George and John's guitars, and that $2M Ringo drum kit.

[@jomama01]

Beatles Gear great book on this and guitars used by the Fab Four.

[@elizabeths4371]

Very informative and interesting. I've never thought about the logo or the drum kit before now

[@AmpasaurusWrecks]

Wow, well researched, good job!

[@wmg1958]

Fun and informative. Thanks!

[@jamesdunn9714]

Well presented.

[@IzzyWizzy1982]

Great work and hey, you taught me something about The Beatles I didn’t know 😀

[@dpjellema]

Nice video! I love to see you trying something new.

[@dnstone1127]

Never even thought about the Beatles logo before but yes it is iconic.

[@joedee9811]

Great video! Would love to see some more solo Beatle stuff on the channel too

[@susancorgi]

The Beatles was meant to be big! Everything just fell into place. Like the logo is just so perfect! And just how the hell the old days did all the graphic without computers so perfectly?! Nothing but admire for those art designers in the old days.

[@williambagley5415]

Great Logo 😎

[@jobarrios]

This was awesome!

[@nedd.8479]

A video on how the Rolling Stones got their logo would be cool.

[@ceejay1794]

Come on guys.....take 5 (sorry....🙃) give The Beatles five seconds......

[@vinniemorciglio4632]

It was designed by John Pasche.

[@vinniemorciglio4632]

It's Micks' (Big) mouth, of course, LMAO!

[@johnnycalvino7490]

Vinnie Morciglio DUH! Really, you don't say?! Next you'll be saying "The Beatles' logo is the name of the band of course, LMAO". When the OP said "how the Rolling Stones got their logo", that obviously didn't mean what their logo was., it meant HOW they got the logo (the clue's in the word "how") ie who came up with the idea, who designed it etc. Did you not even watch this video?

[@vinniemorciglio4632]

DUH! Read this article........you do know how to read as well as watch something here......do you? www.adweek.com/brand-marketing/how-mick-jaggers-mouth-became-rolling-stones-legendary-logo-165928/

[@stevenedwards4470]

That was interesting. I've been guitar centric all my life but this is fun to know.

[@timburr4453]

There's something so iconic about the Beatles logo. The T almost reminds me of a cross, as in they truly are the Gods of music. It's just so distinct and has a bit of a royal feel to it as well. Simple but powerful. However I mostly associate it with the pre 1966 Beatles when they were still performing live and you would see it at the front of Ringo's drum kit. Don't believe Pete Best had anything at the front of his drum kit but I have seen some pictures of an old logo they used pre Ringo but it looked a bit mod-ish. I think they used to hang it up on the wall of the cavern behind them before playing. www.beatlesbible.com/wp/media/620405-beatles-cavern_01.jpg

[@Hot18Shot]

I always wondered where the logo came from, being a graphic design geek and Beatles fan of course. Hell, I always make sure to download the custom font on design programs just for the hell of it.

[@Mike-0201]

Great job!!!!! On a related story to this, how about doing the drum logo for the original 1977 Broadway Beatlemania drum set. I believe the original was based on The Beatles but was changed during the run of the show. Also the Broadway show used the updated Lugwig logo in the early run as well.

[@claymanbob1]

Good video!

[@williambuchan4778]

Their Haircuts next please! Who What Where. George's hair was not easy to create with their 'Moptop' early style. From the back it was a right dog's dinner. Paul had the best, not that long at all until '69. Every hair on their bonce was quite literally tweeked & teased. Yup, more on Haircuts please

[@leonardomapache]

This was a good viedo. Thanks, Robbie Rotten.

[@alfiec2103]

Yay another Beatles video remember me from the live stream I asked you to sing yellow Submarine

[@cuda426hemi]

Eddie Stokes should have a book about him. There seems to be very little out there about him but we've ALL seen his lettering. Word is he came in on his spare or lunch time to paint logos for Ivor so this was just another logo. He did promo Beatle drum heads as well which aren't mentioned here or by the referenced Mr Expert-pants. Eddie also did Keith's double bass drum set THE ~ WHO, and he did Ginger Baker's 'Ginger ~ Baker' double set and others as well and you can see the stylistic similarities in the serifs and thickness of the type style. 🥁

[@studio-flash]

Kiss logo is another intersting story.

[@russianbacon2231]

Hey there, new to the channel but can't help but notice you haven't done reviews for the wall, tommy, quadrophenia, a night at the opera as well as many more iconic concept albums. One band to keep an eye out for is wax fang, they became popular from an episode of american dad, with only 4 studio albums in limited print it may be hard to come across them but they don't have anywhere near the following they deserve and maybe your show could shine some light on them. Keep up the amazing work!

[@serkin2988]

With the Beatles vs Meet the Beatles PLEASE

[@qwertyiuwg4uwtwthn]

Exactly

[@cajunqueen5125]

Nope, not for me; MTB isn't something they planned, worked on, or intended to be released; it's a hybrid nothing that has more to do with USA Capitol than with the beatles. Has the same status for me as, say, RockNRoll music: a release that's not really part of the Beatles canon per se, and more a product of the corporate world rather than the artistic world. As such, not really on my radar.

[@esketit9961]

i have a Meet the Beatles vinyl, it has all the songs on With the Beatles along with their singles This Boy and I Want To Hold Your Hand.

[@56gha]

@@esketit9961 sorry, but that's not the case: "With The Beatles" has "Devil In Her Heart", "Money (That's What I Want)", "Please Mister Postman", "Roll Over Beethoven" and "You Really Got A Hold On Me" and those 5 songs haven't been released on "Meet The Beatles".

[@dominiclewington]

Rumour is that this is where McCartney and the rest of The Beatles first met Faul!

[@Mantrooo]

Hey man I love your videos. I have seen in some of them that you have RHCP records behind you occasionally and would love to see you do a video on any Red Hot Chili Peppers album!

[@roni6135]

We're back on track babayyy

[@LennyJohnson5]

Nice vid, and I love Russ's site too - he's a real enthusiast. What I want to know is.... who painted the 'Walrus', 'All You Need is Love' red 'Love' drumhead, and where is it now?

[@artamussumatra6286]

Great video! 😁👍

[@vinniemorciglio4632]

Very cool info. I always figured they were hand painted because of the different thicknesses, but surprised there wasn't a master silk screen for it at any point. I prefer the thinner versions.

[@danielallan5058]

They can't be screen printed because the res heads need tuning,It would break up when the resistance changed on the surface of the head.. its why a lot of bands magic marker logos on,..it means you can just touch it up with pen now and then!

[@vinniemorciglio4632]

I would think it would depend on the type of ink used. I would have to think what ever ink/paint was used to put it on by hand would have to have a screen/stencil usable version. Ringo said the Ludwig logo could be removed, so a vinyl sticker? My friend makes professional drums, I will ask him. I know he has overlays for when he gigs with different cover bands that are printed that he attaches to the drum, (We are both graphic Artists in the printing industry), so there had to be a 60's equivalent.

[@mooglemy3813]

Yeah Good One.

[@dimitreze]

nice video ☺

[@marktokarski3939]

Interesting ... "Paul" McCartney is actually a set of twins we call Paul and Mike. Original Paul, the guy most seen in Hard Day's Night, was gradually eased out, but they both appeared until about 1990. Now I am seeing more and more "Mike" in the earlier photos, as in this video. Are they doing a memory wipe on us?

[@abc456f]

Did you know the moon is made of cheese?

[@billentsminger3360]

well done and interesting

[@lizwynaco2222]

Thumbs up number 1000....weeeeeeee!

[@ketchup5344]

Brilliant ✌🏽

[@chrisofnottingham]

With Ringo and Charlie Watts, I am always amazed how small their kit is considering how much great music they made.

[@boomerguy9935]

Check out all of the drummers at that time. Their skills were big and they didn't need to rely on huge sets. Look at Santana, Led Zeppelin, Chicago Transit Authority aka Chicago, and on and on. Talent will always prove itself.

[@ianrutherford878]

'The official logo used today is a MAGALAMATION of all these different logos'

[@MarcoPolo-je5ej]

Good video. 🥁👍

[@ninja51ify]

on my birthday may 12 the made the beatles logo , damn I wish I knew that when I worked for one of the biggest music icons Dick Clark back in 2001, I could have told my boss .

[@Mynamesalexa]

Dallas Arbiter also market Sound City, Hi Watt, and Marshall anps

[@richardgoldman8761]

Arthur F. Scaltrito And Ivor designed a set of drums that bore his surname.

[@Mynamesalexa]

@@richardgoldman8761 At a Baker Gurvitz concert (1975) I caught 2 drumsticks. They said Dallas Arbiter Ginger Baker on them

[@horstbaur7797]

To Michael Wilson (below): what a fantastic idea! Is there any possibility to make this a reality?

[@wolfereese3692]

Nice set design. What cameras did you use, for both the video recording (or which digital effect) and the still image at the “subscribe” ending?

[@popeyethegrump1952]

Everything you need to know is on TheBeatlesBible.com, where everybody gets their information to make videos on

[@lucasdiego5028]

I think that the first album in fact to use this logo was The 20 Greatest Hits (1982)

[@1sttvbn]

Interesting