How the 'Dad Shoe' trend made New Balance $5.3 BILLION!

Ever wondered why New Balance has become a household sensation that's on the rise year after year? Reeling in a whopping $5.3 Billion in revenue in 2022 alone, a 21% increase on the year prior.
What's the deal with those quirky chicken prints inside some of their shoeboxes?
And just how drastically has the ‘dad shoe’ trend impacted the brand?
Well, we are about to dive into the captivating story of New Balance to uncover all the juicy details behind its global successes.
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💡 ‪@BrandBreakdown‬ makes fascinating mini-documentaries about well known brands & businesses.
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the story of new balance
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[@BrandBreakdown]

Feeling inspired? Check out our video on the amazing story of IKEA: kzbin.info/www/bejne/e6fbmn-Ol69gnpo

[@arishizhar5715]

The production quality of this is really good. I thought this was some 100k+ sub channel

[@BrandBreakdown]

That’s awesome! Really pleased you like the video 👌🏼

[@heyayran]

Wow great storytelling

[@BrandBreakdown]

Thank you very much, glad you liked it!

[@DaLink25]

“Ever wonder why New Balance has become a household sensation that’s one the rise year after year?” No, but now I do. Also, like I said before(I think), it’s pronounced Ni-Kee, not Mike with an N.

[@BrandBreakdown]

It's a remarkable story. I can't believe they we're operating with a team of 6 for so long! Ahaha I think we may have to agree to disagree on the 'Nike' v.s. 'Ni-Kee' debate. Here in the UK we typically pronounce it as Mike with an N! 😂

[@DaLink25]

@@BrandBreakdown : That’s what I thought. But you’re right, it is an incredible story.