How The Try Guys BREAK the Rules | Ft. Zach Kornfeld

Zach Kornfeld cut his teeth making viral videos for ‪@BuzzFeedVideo‬ as part of the comedy group ‪@tryguys‬. But The Try Guys left Buzzfeed in 2018 to start their own company.
In this episode, Zach sits down with host Jack Conte to watch the first 1 minute 15 seconds of an episode from Zach's cult classic series Candid Competition. They discuss how Zach meticulously structures the intro to hook the audience, when he sticks to the rules of KZbin and when he breaks them, and why going viral is no longer his goal.
Featured video: • Which Store Makes The ...
------
Watch bonus material and join The Try Guys community at / tryguys
For more ways to grow your creative business, visit creatorhub.pat...

[@sarcasmdrips]

i love whenever someone gives Zach a chance to talk about these kind of details, underrated king

[@daveSoupy]

thank you for saying "it's not really viral anymore they're just popular."

[@alexacruz1119]

Watching Zach speak so passionately about the production and postproduction of videos really makes me hope that one day he can direct a feature film. He really knows the craft

[@jmason1770]

I thought this would be about the *Fan Fiction* when they said it's about sandwiches!! I've learned so much about the Try Guys' content making process from this interview, Keith & Zach interview on Colin and Samir, YB's editing videos, YB's interview on The Editing Podcast and Rachel talking about W.A.R. and Phoning It In on YCSWU. There is so much hard work that goes into their videos. They are lucky to have such a great team!!

[@HunterPanoch]

As a film student, this is actually a master class broken down beautifully for simple understanding- I love how Zachs brain works: so intricate and textbook but put into such simple goofy vids I love it, and I can REALLY see it as a student of film myself

[@SakuraPixie]

I could watch these two break down candid competition for 12 hours or however long it took. This was fascinating!

[@choirmeyer]

This interview is fantastic, and it was great to see Zach in his element.

[@ouranhostphan1018]

I always knew these guys put so much thought and technique into their videos, but hearing Zach talk about everything is so incredible. As someone who wants to do this, I always love hearing people talk about their craft.

[@heyshepard]

I'm really impressed with Jack's interview skills

[@WickedZzzZzzz]

This is amazing. I know the guys are always talking about their editing and just how amazing it is, but as someone so far removed from this world, I never really truly absorbed that. This is the best display of how talented the guys and their editors and even their entire team are to make their videos. The thought and care that goes into “stupid” videos is incredible.

[@Itsrei98.]

That's why people love the try guys. They put effort to there work. Kodus to you for heloing us see parts to parts of our favorite videos from the Try Guys! 💜💙💚

[@sharonrenold]

This might be the best piece of content ever created. THANK YOU for giving us a glimpse into Zach's brain!!!! 😱😱😍😍

[@evapoythress2053]

it's rather fascinating how much detail goes into it all just to make it more "palatable," to keep everyone engaged. and the musicality! it's really art. this is a great video!

[@Jshina10]

Absolutely loved this! You asked fantastic questions, and I love how Zach broke down every detail.

[@gabiluch87]

I love Zach's videos, his ideas are so freaking funny and goofy... "Candid Competition" is unironically one of my favorite Try Guys series, and I love to hear Zach talk about it.

[@lydsri]

I desperately want more Zach Kornfeld interviews, pleaaaaase.

[@amandagosio]

I’ve always really loved Zach, even just for his intelligence with the internet media space!!

[@findparadise]

It's so nice seeing someone fully appreciate all the thought that goes into his process. As a creative, I find this all so fascinating and relatable

[@jessiciamurray8006]

He he. Anal Proclivity I love that Zach both takes himself very seriously but not the least bit serious at the same time! I personally think this is the charm of the Try Guys over all! The recognition of the absurdity of their jobs while having a passion for the craft!

[@ivanbrezakbrkan]

I love these conversation - this one is a KZbin masterclass! Now I just need a podcast version to bookmark parts in Snipd 😊 Kudos to the accompanying graphics

[@ofthenearfuture]

This was an incredibly good conversation and video! I've been a big Try Guys (and Zach) fan for a long time, and I've heard some of these anecdotes about his work and process before, but this was a much deeper dive and candid (lol) look behind the scenes. Super cool. I've also been following Jack's music for a long time too but didn't know this channel existed! Can't wait to go back and watch the old videos, lots of really interesting looking ones.

[@makariespe]

This was so wonderful!! Such a good job at showcasing all of the effort and heart that goes into 1 minute of a “stupid KZbin video”. ❤❤❤

[@marshmallowsandtrash]

This was amazing and so inspiring. I love both their artistic brains and seeing them dissect together was so fun!

[@CardinalDrake]

They put so much thought in to their videos and they're so well structured. I think that's why they have such staying power, these guys know what they're doing on a fundamental level.

[@bailee333]

Love all these technical interviews the try guys have been doing lately! It’s been super interesting to see behind the scenes of some of my favorite videos

[@moodybookworm7856]

I'd love a longer version of this or part 2 😮

[@cameronwertenberger8941]

These videos have all been bangers, thank you for putting them out!

[@angrymikko]

These are so rare and special breakdowns. Please please make more of these if at all possible.

[@sarahmarie345]

This was fascinating! Would love to have a part 2 to get through more bullets! 👏👏👏

[@mitica-mar]

Zach has become my favorite try guy because of all this he talks about. He has a passion and he is self aware that his talents are wasted in KZbin but still creates meaning and incredible videos using all of his resources and bringing people together to make chaotic yet extremely well organized productions. Bravo! The King Zach!

[@dbest7]

Ned Fulmer jumpscare

[@lemonadeslices]

would love to see zach return for more of these!!!

[@alanaperry7936]

Thank you for the inside look on such an intricate process. Love the Try Guys. Love the video.

[@hollyerin897]

Love learning about the cinema stuff Zach is so considered and thought out 😮😊

[@Dancing_Alone_wRentals]

All the videos on your channel offer moments where learning comes to the forefront. They are super to watch even a year after they were first posted. Good teaching can defy time. tHanks for the videos

[@mreflow]

These videos are amazing! Thanks so much for doing these. I can't get enough of them!

[@TheSMrox]

"the most base youtube content possible which is sit at a table and eat sandwiches" direct to camera is such a funny keith dig

[@EllieR52]

Zach needs to do an online course on skillshare. This is soooo informative!

[@ranplan]

So good, love the energy between you two. Inspiring and gives me a lot to think about.

[@boopmcgoo]

idk bout y'all but I'd be more than happy to listen to Zach talk about film making for hours so go right ahead and make this a series lol

[@SeekersofUnity]

Killed it Jack . Awesome convo.

[@DASBookbinding]

I’m loving this channel. I would love to see you interview This Old Tony to see how you interview a pair of hands:). Plus would like to hear from one person teams - for instance, how do they get validation of ideas etc with no one to nut things out with.

[@EverythingsBeenDone]

This was GREAT!

[@angelacarrerarivera]

Wow! This was so good, so amazing interview, i had never looked at all the details that make a video experience work

[@tcpcoty]

I love learning all these BTS details ❤

[@dianneandsuroy]

Really enjoyed this interview, thanks!

[@queenchaeyeon]

"unless it's this"😂 Love you Zack

[@missaprilfool120]

Such interesting conversation, I didn't even noticed that was almost half an hour long. 😅

[@W1SEthat]

So much to learn from this video. Love it!

[@lupindraws]

Zach presents himself as such a dingus, but he's actually a creative king. Exceptional.

[@hconf]

You’re doing great work here. I love what you pointed out in the video and the production and post etc. Thanks from someone who knows nothing about this.

[@NBTJacklyn]

Would love to seee an interview like this with Marques/MKBHD Such an inspiring vid

[@deeyantism]

Candid Competition is actually genius

[@benjaimen]

lol at zach making the same dig as casey "i hate long interviews - except for this"

[@sabrod92]

You're killing it man. You are going to be on the top.

[@meghanp6278]

Psychological thriller. A cinephile who while filming a passion project goes viral for the wrong reason. Then he slowly goes crazy trying to prove his passion of cinema while being misunderstood in viral videos….

[@liz93419]

I think we just need zach to make a movie already.

[@TM.BECK14]

He made a short film recently but I think it may still be in post production atm. Hope he gets to work on a feature film soon too!

[@xorderofchaosx]

candid competition is genius, its the best series try guys has

[@sauanakid]

Zach is so wonderful and talented!

[@hconf]

Jack, I don’t think it’s necessarily insecurity or need of validation to want people to know the work you put in. It could be that you have a need to be fully seen or fully understood. Or maybe it’s a mix of both! I think the point of this video demonstrates that… that the details are what make things great and pointing them out makes most people appreciate the art and craft that much more.

[@emmaputt2183]

This was awesome to Watch.

[@CAPUCHAMAN]

Love the show, keep it up !

[@amandagustafsson8253]

I really like to ser this serious side of Zach 🎉 so fun to see how much thought there is behind everything

[@DtotheLA]

Great interview 🎉

[@ranplan]

Watching the Digital Spaghetti channel makes me want to dedicate my life to KZbin just so I can one day be a guest on this show answering all of Jack’s questions!

[@ApequH]

I love candid competition because it's so weird

[@JuMixBoox]

Wow, watching this really makes me want to be creative and edit some videos.

[@quirkyblackenby]

This makes me wanna watch candid competition now because I never click on the videos because of the thumbnails and titles.

[@goinggrimy]

I loved seeing Zach talk about process and changing direction, it's important for all parts of life, in the creative field or not. I also absolutely love all of the more story driven parts of Try Guys videos. The absurdity makes them really fun! I love Candid Competition.

[@ellieisanerd]

This is great!

[@DefinitelyNotAilaHOlson]

Viral really is about the spread, not the views. To be viral, something needs to inspire you to share it with virtually everyone you know. But viral doesn't translate to loyalty to the creator. Popular is a better term for high views of content that isn't viral.

[@MakeSomething]

Every single video here is a course I'd pay to watch.

[@8cupsCoffee]

Disney DILF was not in my lexicon before watching this video

[@patriciamooney928]

Ok. Zach. This is why your videos are more interesting than GMM or GMMORE. LOVE IT!

[@LoredanaLenghel]

Fascinating to see how different this is compared to Casey Neistat's process.

[@deeyantism]

Now people in the comments, I encourage y’all to watch the Try Guys’ without a recipe series!

[@TwoPeasInAPod]

*i literally edit my music in my videos he same way! just because it feels right *

[@THuuDo]

🤔 a lot of talk about candid competition lately…..

[@togeproductions6013]

My dude what’s up with Deadwax?? Been waiting forever for so little news

[@parvindersingh532]

Guy escaped can't stop by rhcp matrix of copyright 😂

[@teamlining7685]

is that why zach keeps painting his nails? he's rebelling?

[@sorayaaskari9171]

💗

[@StreetBeefsScorpio]

One of the other Tru Guys broke some rules too

[@SomethingWagging]

Has anyone seen the new show Drag Me to Dinner? It looks like someone wants to make a Try Guys video who doesn't know how to make a Try Guys Video. They should have hired Zach.

[@AutumnMercer-b3k]

weow

[@shoot_with_michael]

PLEASE GET RYAN NG FILM