How The US Army Uses Video Games To Attract Gen Z

We take a look at how the US Army uses its esports team to engage with the next generation of soldiers - Generation Z - on Twitch and video game conventions.
MORE INSIDER NEWS VIDEOS:
Former Secret Service Agent Explains What It Takes To Secure An Inauguration
• Former Secret Service ...
Tattoo Artists Are Covering Up Racist Symbols For Free
• Tattoo Artists Are Cov...
Teaching Cops Not To Shoot: How Baltimore Implemented Police Reform | Systemic
• Teaching Cops Not To S...
------------------------------------------------------
#Army #Esports #InsiderNews
Insider's mission is to inform and inspire.
Subscribe to our channel and visit us at: www.insider.co...
Insider on Facebook: / insider
Insider on Twitter: / insidernews
Insider on Instagram: / insider
Insider on Snapchat: / 4020934530
Insider on Amazon Prime: www.amazon.com...
Insider on TikTok: / insider
How The US Army Uses Video Games To Attract Gen Z

[@Harris.azj.97]

hey kid wanna play search and destroy in real life *caution no respawns*

[@Mrtnz17]

😂

[@markgeorge447]

🤣🤣🤣🤣🤣

[@isasaparov2655]

Ni

[@isasaparov2655]

Ger

[@isasaparov2655]

Mon

[@alexpeters3244]

Imagine playing warzone and a guy in your party starts trying to recruit you lmaoooo.

[@RockStar85674]

or in Minecraft 🤣

[@user-qt2yi1tz4g]

"Hey gg bro, u know whats also fun? killing civilians in the middle east haha are you interested?" 🥺👉👈

[@hrsharora339]

Gulag

[@specialprojectsdevgroup]

@@user-qt2yi1tz4g FUD

[@user-qt2yi1tz4g]

@@specialprojectsdevgroup ?

[@DATAN420]

So basically just propaganda for Gen Z

[@juanbazan2377]

LMFAOOO

[@luxionica]

this is so manipulative imagine approaching someone who just wants to play a game and being like "hey you enjoy shooting virtual people from a couch come get PTSD from shooting real people in a desert"

[@quinx5251]

Theres more to it than just getting ptsd. Consider the benefits as well. The benefits outweigh the risks

[@GustavoGomes-nn5np]

@@quinx5251 BeNeFiTs Yeah maybe i gonna lost my leg but hey i have 3 dollars and a title that is associated with world war 2

[@quinx5251]

@@GustavoGomes-nn5np you dont know much, do you? Im not gonna start an argument. Just learn a bit.

[@thiefsleef6752]

there are more trades in the military than just shooting people, developing other skills

[@joejoey7272]

@@quinx5251 I wouldn’t call it benefits , it gives great opportunities for people but the problem of veteran poverty and homelessness needs to be solved

[@stephenmcnally7083]

The army did this in the early 2000s. They made a tactical FPS called America's Army and it actually did attract some gamers to join the Army.

[@bluezy710]

That's because it was a specific game created for that specific reason and everybody knew it was created by the Army for recruitment.

[@joshguy2177]

@@bluezy710 yeah and they made it surprisingly realistic from what I remember. Like with how you treat the wounded.

[@Jabrozke]

Very little. Those ones it did are the same idiots who ran in the open and got killed cause they did that in the game for real. Americas army should've been used to bring awareness / honor the troops not used to recruit children. That's where they fucked up. If they ever bring the game back ( doubtful ) use it to honor / celebrate men and woman who serve never again use it to recruit.

[@Jabrozke]

​@joshguy2177 there was nothing realistic about it. It was a generic shooter hence why hardly anyone played it after aa3

[@joshguy2177]

@@Jabrozke aa3 is what I was referring to.

[@malakit1te921]

If my asian parent's see this they be like: Yes, my son could be finally useful.

[@Myth--]

lol

[@alifr4088]

So true

[@Kamarov]

“You look like you play Call of Duty” *Imagine that soldier is actually a PUBG gamer*

[@Kamarov]

0:08 btw

[@randomduck8679]

Usually that'd be an insult

[@mrpotato456]

The US army is desperate lol

[@DanyBizzyD]

Yeah dude, it is so LAME honestly. US army esports team gtfo lol

[@lordsteppergod7269]

They became so desperate that they've become woke and are trying to appeal to SJWs

[@yonosapungga]

Usa itself is desperate

[@bluezy710]

Of course. With all these transgenders trying to get in, we're gonna lose a war in 10 min.

[@mojomojo2]

Its not desperate its actually very smart ... Warfare is very different now days most fighting it done on screen an controller. The cia and military has had there hands in video games for long time black ops 2 was the real known of them when they told Activision to put drone in the game to get the players used to controlling drones by controller and on screen... I think its very smart ... I dont understand why ppl try to make kids soft . we need young men in our military

[@poorpiti6553]

There's no way they think your average gamer is a suitable pick for a soldier.

[@theral056]

Great drone pilots though. If you find a gamer who is also amoral the PTSD isn't even a factor, it's win-win.

[@lazyman2451]

Gamers in real life: "WHY DO I FEEL PAIN AAHAHHHHHHH!!!" Commander on the mic: "STRIKE INCOMMINNG!!!"

[@CEOofIsaac]

imagine being a mod in their chat and just muting someone for saying how many warcrimes did you commit in iran

[@LordBandit200]

Damn, that's evil, recruiting kids that don't know anything about the world.

[@SammyxSweetheart.02]

Theyre not kids though. You have to be 18 to join the army, theyre recruiting adults

[@hydroxyl5130]

@@SammyxSweetheart.02 lots of people as young as like 8 or 9 play fortnite and league, both of which were shown in the video. They literally were like "people were concerned we were trying to groom kids so now we dont but we just do when they bump into us"

[@SammyxSweetheart.02]

@@hydroxyl5130 But when they turn 18 they decide for themselves whether they want to join the military or not. Its not like those recruiters are threatening them to join

[@andrewsoon8062]

@@SammyxSweetheart.02 They brainwash kids from the very beginning. Suicide bombers make decisions under their childhood influences and so do people who join the army. Kids are not told that war is more than defense and anti-terrorism and when they're in the recruitment office, those officers LIE to them. The US military even conducted dangerous experiments on unknowing soldiers. Lyndon B Johnson's administration sent more and more men to Vietnam mainly to delay their unavoidable shame. They prohibit abortion, keep the college fees unbearable, so there are millions of young men desperate enough to join the military. HOW DARE YOU say that they're deciding for themselves? You have to have no sympathy for those who are manipulated since a young age and have no financial advantages, to be able to say that.

[@andrewsoon8062]

lol and some idiots think when they grow up they suddenly gain self-consciousness and the ability of critical thinking, so that there's no moral problems.

[@jkayy1628]

I have one word to describe how I feel. Bruh.

[@bryngoldsmith1848]

Why aren’t they playing something like rainbow 6

[@tacticalbacon7386]

You'd think they could at least do that and not COD. Something like Squad is what they should really be playing.

[@prefrontalcortex2602]

Because they literally skimming for top streaming games so they can hook a wider audience. They dont care how games relate to real life they just want more pigs for the slaughter since literally not even 1% will actually join esport who intend to be apart of the team

[@xknightmare013]

This is more like a recruiter job than anything

[@bert2thejack611]

This is literally that scene from The Simpsons

[@lazyman2451]

Dead ass 🤣🤣🤣

[@veganpepperoni]

Kek

[@13daprofessor]

This would make more sense if video-games were being used to help soldiers, give them something to keep their minds of other things and dump some aggression.

[@marydillon3039]

So totally agree with you what a great idea

[@freeross371]

From gamers to soldiers? Is this a joke? You're comparing real life combat to a COD match?

[@somo4227]

they are just trying to apeal to zoomers new media=new ways to recruit they will obiously get training like other recruits

[@jerryberry2982]

Gaming is not a medium to find suitable soldiers for war. It’s more of a medium to appeal to potential recruits. The main demographic of recruits are 16-18 year olds and they play a lot of games.

[@marydillon3039]

Totally agree this is just so unrealistic

[@doshpits]

loool they've been reduced to this now huh? grooming cod addicts? dammm

[@Thomas-fk6ep]

This is insane. Thanks for the insight! Great reporting.

[@midnightdavy5784]

Hey kiddo. It's gonna be 3 months in Iraq. Then 3 weeks in fortnite. Sounds good?

[@felixf4378]

The army is nothing like a video game. You will never see a 32" monitor ever again once you are recruited. The army is mostly grunt work. If you want a career join the air force or the navy and get a very high score on the test.

[@NeoDeity]

^

[@johndyer5045]

Look, I'm not a recruiter or anything, just a normal guy. But maybe I can change your opinion on this. Is the Army eSports team an effective or morally just recruitment tactic? Perhaps not. Is the Army anything like video games? Hell no. But I will say that when I was in a low point in my life, the Army helped me get back on track and provided me with food, shelter, steady pay, fitness, free school, and a strong sense of belonging and satisfaction for my work. When in garrison, it's a normal 9-5 job with one month of PTO per year plus holidays. Sure, five years ago when I was a brand new private I had to do shitty gruntwork, get yelled at, and go on long deployments. It comes with the territory. But in hindsight, it made me a stronger person who more strongly appreciates the things I've been given. Not everyone in the military has it the same as I do, but most days I return from work in one of my two very nice cars to a home that is paid for, a wife that is financially supported, cook dinner with food bought at a discount, do college schoolwork that I get paid extra to do, and watch movies and play games on not one, but *gasp* two 32" monitors. And when I leave the Army, I'll have relevant job experience in my field and a security clearance that can land me 100k+ per year salary. When people say the U.S. has the greatest military on earth, this is a big reason why. It's not just the fancy jets, ships, and guns. It's the quality of life, training, and support that each soldier gets. Can the government do a better job at supporting our veterans? Sure, but we are already light years ahead of other countries in terms of support for our service members. Ultimately this is the goal of the US Army eSports team. Their mission is to get young people to understand that serving your country is not all about shooting guns and killing terrorists. It's building a successful life for yourself through training, education, and financial stability. Thanks for coming to my TED Talk.

[@GardenGhost404]

Nah, I’ll try my luck at community college lmao

[@mr.light7979]

@@GardenGhost404 part or full time?

[@ANonymous-vu5zn]

What a desperate move

[@CheeseShady]

"Best call of duty player" *plays apex legends"

[@LilDeath-cc7wy]

True they have season 3 gameplay

[@just_bored3467]

I love the fact that they are using all steel series peripherals. Finally some representation for them!

[@Ax22001]

Best call of duty player *nothing but apex footage*

[@lameafricangamer9852]

They showed some COD gameplay, but ik ur joking lmao

[@GardenGhost404]

Me and the boys giving the military recruiter the classic cod chat lobby treatment 😎😎😎

[@disembodiednarrator]

I wonder what army veterans think about all this

[@Lo.0se]

gamers are proven to have a advantage over the typical civilian, a Ukrainian tanker driving a Bradley recently took out a T90 using methods he learned in a video game, for those who don't know, a Bradley is a predominately a infantry transport, a T90 is one of Russia's largest/advanced tanks. he took out their optics, he knew exactly where to hit from playing a tank sim, bohemia interactive (i think) are commissioned by the military to produce accurate simulations for training purposes, I always had a theory that the government pushes these games to our youth to subliminally train them in tactics and perhaps even desensitize them.

[@xternalpunk]

Absolutely the biggest waste of money!!!! No way this gets enough contracts to be worth the millions plus this is costing tax payers.

[@xternalpunk]

@@eliteplayer7600 wow sounds like you are a naive child who doesn't know how the world operates. it's an effective marketing strategy to get kids who are more than likely qualified to join due to their age. My issue is these recruiters or soldiers whichever they are can do this crap in their off time they should not be getting paid to play video games it is the military we are paid to train to fight not to play freaking video games!

[@lameafricangamer9852]

@@xternalpunk bruh moment

[@andromedamessier3176]

@@xternalpunk look I heard the army is also using VR to control unmanned plane and a gaming like console to control a laser. Therefore, I say knowing how to play game is probably the future. I wouldn’t mind tax money going into technology like this.

[@deadtreebark]

Love it or hate, Military is better than staying in your home town working a crap job

[@azhari7968]

This is like the army players on SAO GGO

[@alifr4088]

But no respawn and shion~~~

[@azazel166]

Honestly the pawn recruiters don't have to try so hard, just find all the kids who can't afford to study and don't know what to do with their lives.

[@eliptic9858]

Taking advantage of impressionable kids, that's the US Army alright.

[@rasheedjeffries5754]

The army is not the only organization that does this. Plenty of organization do this.

[@BayAreaPolice]

Tax dollars at work.

[@v1d638]

This is BS

[@archimedesbird3439]

People refusing to serve in a military is what's know as an *informed choice*

[@rebels_rhapsody708]

This is genius. Evil cause they're targeting YOUNG naive gamers who think war is cool BECAUSE of the games they play and have no clue what they're actually siging up for, but genius none the less

[@user-tp6xo7td2q]

Next report : us army vs russian army 30v30 Call of duty match

[@damienmarquez4317]

All the cod sweats are just tingling

[@constipatedparker5879]

I'd like to see them play Spec Ops: the line for once

[@lawerencelinton6596]

Me - What did you do when you served? Solider - I played fortnite

[@danfawks7164]

If i played modern warfare 2 do i count as a veteran?

[@tangiblerukipoker5571]

I don't think this is gonna work , i mean game isn't real life

[@danielangeldev8447]

this is disgusting honestly...

[@BayAreaPolice]

This is where our hard-earned money goes. Taxes..

[@RockStar85674]

Just imagine: *evil voice*: "Hey zoomer! Im a boomer with nice game stuff from US Army and NOW im manipulating your mind to recrut to the BEST ARMY IN THE WORLD!!! WOAHAHAHAH!!!!" Khm-khm... *kindly voice*: "Can you give me some med kits a bit?" 🤣🤣🤣🤣🤣🤣🤣

[@farzet3937]

Talks about army yet shows U.S Marines in the intro

[@brandon55703]

I got no complaints I always wanted to join the Marines when I was 12 years old and I was a youngster at the time and there are kids like myself that’s does wanna join but thru video games I never saw this coming at all

[@LycanrocNight]

Experience you won't forget

[@ursulasmith6402]

No, this is not necessary, the problem is MEPS. There are not real doctors there, ASWAB test is very difficult. No calculator allowed. I sure don't want to count on my fingers the whole day. The word is spreading. .. ASWAB needs to be abolished. Moreover, many recruits are passing MEPS and after basic training, arriving at their first duty station, they turn sour. MEPS needs to be redesigned.

[@joejoey7272]

They are going to have a huge problem with zoomers. Imagine a drill Sargent yelling at a zoomer or giving a zoomer an MRE that’s not Vegan are gluten-free 😂

[@AntonVasilev-t3m]

I ve seen a vegan in russian army several years ago. He had to eat only mres during camp in the steppes for a month. It was such a sad sight bc he had to eat only jam, biscuits and vegetable caviar(which are 10% of mre) and swap the rest with comrades(all main meals contains meat).

[@NiGoes]

Me:There’s oil in video games USA army: bet say less

[@PsyMongSki]

ah yes restricting it to ver 18s.. that will work just like it has done with all the games like cod and GTA because nobody younger than 18 manage to play them......

[@marydillon3039]

This is the worst craziest idea I've ever heard... Get them off the computer they can't face reality.... The military is a lot harder and not a game.

[@Solisium-Channel]

Me: Fine but I need 100 lives and cheat codes Army Recruiter: sure thing, why not, sign your ass here.

[@TungNgo-e1h]

If they are deployable, what will they be doing once they are deployed? Gaming?

[@123GOHANZ]

Damn they must really be desperate for recruits...

[@buckshot6481]

The Russians are going to eat our lunch ! 🤪

[@kthm4095]

Very interesting topic

[@mtndewurface]

I had a dude trying to recruit me on battlefield 4

[@rollye4857]

Sorry jews, zoomers wont fall for this

[@ibp2.082]

bro they got specs ops dude to go from killing terrorist to recruiting kids.

[@ED-yz6jn]

What's the discord link pls ?

[@Mantis_Shrimp99]

Imagine getting washed because you couldn’t get a dub in war zone 💀💀

[@procrastinates]

I bet they play World of Warcrimes.

[@leoleo-kp9lf]

Bro these guys are insane

[@gyabiin4825]

Disgusting and PATHETIC

[@TheRoadrunn]

Bro if they give some expensive CSGO skin i would glady join them

[@johnparker7663]

Soldier dont take a drugs from games

[@jacobbateson8215]

Had one stop by our arma unit recently haha

[@FunnyStrange888]

Shame on them.

[@TheSoldierinus]

Americas army had to be sacrificed for some stupid esports

[@yonatanmakara6856]

I try to join but i coulnt passed the asvab test lol. I wanted to make a career out of it. Oh well

[@HighAltitudeEnjoyer]

lol this is so funny yet interesting at the same time

[@koxi3788]

Its looks so funny army playing games

[@TheDonkey-v7g]

Search Noam chomsky

[@saint5382]

I always think about this now its real..Good

[@markoviar6577]

video anda sangat bagus dan mempunyai mesej yang luas terima kasih

[@stuffthings9618]

Well congrats to the soldiers for landing such a chill job but this is hecka manipulative.

[@swiftassociates]

This is not a good idea

[@spooder-man8160]

Can there be a flight simulator emulated to be like cod I want to go to the Air Force :;)

[@sweatyninja9755]

They gonna make robots and let epsorts players control them

[@delroku]

Lied the recruiter did Real people with families these are

[@conorbray2330]

I think the af just started their esports team

[@bigclutchking2784]

If the government were to pay the people risking their lives more money, then it would influence a lot more people to join the army. The average is so low and with this economy it is so hard to be able to support a family. There is a lot of trades to learn but in the meantime before you further your education you have to survive off of that money. They need to make more money to appeal to the family man or woman.

[@BayAreaPolice]

Our hard tax dollars at work.

[@mustafemohamed210]

Truly a disgusting organisation. To think they've turned to convincing gamers to join is the lowest of lows. This is simply propaganda but of the more insidious variety that masquerades as fun.

[@lightning4406]

Yesssssssssssss I wanna go!

[@elMackigan]

Propaganda

[@Icebolt058]

World of War Crimes POGGERS

[@tummygaming9667]

Splitgate Arena Warfare at 3:31

[@arialblack3279]

cursed

[@codenameuniccorn2412]

I don’t think skinny nerds are the idea solider

[@AlboManny]

Hey US army, I’m not a US citizen, but I have a 1.70 k/d on Cold War., hit me up and I’ll go shoot some bad guys, but I like having two days as rest days.

[@bexsushi9710]

L

[@jeremymorales7129]

Danm signed me up

[@ED-yz6jn]

Tks us army 💪🔥

[@scomany4714]

Hay kid wanna serve the big satan?

[@electronsd]

What are you talking about

[@thuyduyentran1496]

Ew!