How the USA’s Oldest Guitar Company Makes $2800 Instruments | So Expensive | Insider Business

[@danschoenharl3856]

Re: minute 2:27 ..., a correction. Spruce is used for the tops (soundboards, in general) and usually rosewood or mahogany is used for the backs (not bottoms) and sides. Martin uses other woods, but the iconic models use solid spruce tops with rosewood, or mahogany, back and sides and, invariably, a mahogany neck.

[@InstruMentalCase]

I never thought I’d be so triggered by hearing someone say “bottoms.”

[@danschoenharl3856]

There is a reason why great instruments are appreciated, and underappreciated. @@InstruMentalCase

[@flyonwall360]

The AI caption also said that they use a "plaque" machine. 😂

[@misterbeane]

Yeah, definitely a laughable error. At the same, though, in my 20 years of guitar playing, I'm not sure if I've ever seen a spruce-backed Martin. I suppose they exist? lol

[@metriczeppelin]

@@flyonwall360 Possibly a "plek" machine. It's a computerized device that scans the guitars neck and picks up any inconsistencies in the neck itself, and the position and level of the frets.

[@butchworm7793]

I was given a 1978 D35 back in 1996 and it literally changed my life. Two working fingers (out of 3 total) on my left hand from an accident in 95' so it had to be made into a left handed guitar. I play every day and also in a band. It has become my life, and after to my wife and kids, the most important thing in my life. I once waded into the 2006 flood up to my neck to retrieve it while it floated in my bedroom. Lost EVERYTHING but her. Thank you Martin for giving me a purpose!

[@sgenetti77]

"Instead of the buoyancy of a lime, I will reach for a Martin in a flood situation"-Mitch Hedberg, hopefully

[@TheStabbyCyclist]

I'm proud to own a Martin and it's clear that the makers take even more pride in their craft.

[@ialsorock]

Me too, my friend. Mine seems to sound better every day.

[@tommas2674]

suppose all the American made that was competitors went to china for covert pocket linings and perversion pay offs for corporates, from china...and our corrupt politicals.

[@rogerd9150]

Me too. Actually several. Well said!

[@sempero4355]

Same. So good. I only have two

[@ugosmith7529]

​@@rogerd9150I'll take one if you have extra 😂

[@omrinygate1356]

Small correction, spruce is definitely not used for the back of the guitar. Usually they match the wood of the side with the back

[@JoshChristiane]

Yeah Spruce is far too soft for the back. Mahogany back is fairly common for Martin's.

[@spongeorpete7289]

Yea I caught that as well.

[@unclejoeoakland]

That's the fun of fluff pieces like thus. Hearing a dulcet tone explain stuff and either explain the easter bunny or get stuff glaringly wrong.

[@mustakahmed9094]

​@@JoshChristiane Yess and sometimes Rosewood too!

[@78tag]

@@mustakahmed9094 ..and cedar but who's counting ?

[@luke7750]

As an owner of an HD-28 I’m so so happy to see the time and love that goes into making Martin Guitars.

[@edmondlau511]

Not sure if they still have them but I went on a factory tour in 2014. No fee for a tour. Pretty cool experience

[@bluegryp]

Have an HD-28 BLE with Brazilian rosewood. Love the HD-28.

[@Reiilmao]

it’s my dream to work here in the Nazareth factory. heading to luthier school this april !

[@michaelprozonic]

the factory is amazing Nazareth is beautiful and just over an hour from NYC and Philadelphia.

[@dontdoit6986]

Yup. Got into acoustic guitar playing in 2020, got the Martin in 2021. A 2021 D-18 standard that I absolutely adore.

[@marshalmcdonald7476]

I've played a couple of dozen Martin guitars in my life. They're so good they almost play themselves. Light as a feather yet extraordinarily sturdy with a truly magical feel and sound. Amazing instruments.

[@philipliethen519]

I do not entirely disagree, but the older models (such I am pleased to own) are more substantial in their construction. IMHO, lighter is not better.

[@marshalmcdonald7476]

I agree that lighter doesn't necessarily mean better. I've just always been amazed at how light they were while sounding so rich. I'm also astounded at how they stay in tune despite my heavy handed strumming and picking. Amazing instruments. I'm glad you have some of the older models you lucky fella. @@philipliethen519

[@beenaplumber8379]

A friend has a D-45, and when I've played it, the solid stiffness of its construction stood out, along with the instant power and sustain of each note. It does feel like it almost plays itself. That's the experience I had when I first played a Rickenbacker bass, and why that's been my go-to bass since 1989. A good instrument is like a good drummer - it makes me a better player.

[@marshalmcdonald7476]

@@philipliethen519 True. Its just that I was so surprised and fascinated that they could make such a light and great sounding instrument. Oh yeah I've played some great heavies too--Gibson Les Paul.

[@marshalmcdonald7476]

@@beenaplumber8379 Well-said. Instant power is right.

[@jconner3891]

I give props to Martin and Taylor for paying their workers what they are worth.

[@theConservationist]

In Mexico? Lol

[@jconner3891]

@@theConservationist what?

[@D0P1C3]

@@jconner3891 1:55 "martin employs around 900 people across its two factories in Nazareth Penssylvania and Navajoa Mexico" he probably meant that

[@jconner3891]

@@D0P1C3 that’s cool. I,didn’t know that. Thanks for the info. You play guitar ?

[@D0P1C3]

@@jconner3891 no talent for anything that comes even close to music but i do admire ppl who put hours on top of hours in learning and practice of playing guitar or any other instrument i was more curious about how they are made the process of that etc :)

[@jimphillippie9006]

I own two Martins. 1972 00014 and 1975 D-18. Both sound as good as when I bought them. In 2003 the 18 was inspected and cleaned up by Jim Bagget from Mass Street Music in Lawrence Kansas. It still looks and sounds great. My pride and joy. The 000-14 has never been into a luthier and still plays and sounds great. I had considered electrifying the D-18 with a LR Baggs system but have held back. You can’t go wrong with a Martin.

[@umbertosmith7014]

luck of the draw...Its not uncommon for guitars that age to need a good neck reset. But if your happy and it plays the way you like great. I have a soft spot for the 000 Mahogany bodies. I'm buying an old one if I ever own a Martin

[@PaisleyPatchouli]

I'm an avid Martin player, but I'm just as enthusiastic about my vintage Gibsons, Fenders, and others. I recently acquired a 1963 Martin model 5-16, which is a rare parlor-style guitar, having only 127 of the 5-16 model being produced in '63-'64. It will very likely stay with me until the end of my days. It's truly one of those things that you 'wish you could take with you'... ;)

[@ajsorensen2585]

This is really cool, best sounding and looking acoustic guitars in my opinion, really can't go wrong with a Martin - I've played and recorded hundred of them and from different eras, all sounded great! Thanks for making this insider! More like this : )

[@simonharrison9459]

Who ever narrates these business inside clips has the most soothing relaxing voice and is just so perfect to the roll.

[@ErickvdK]

Congrats! You just fell in love with a robot!😊

[@JackTheRabbitMusic]

and didn’t do her research

[@q_ayyah]

Thanks for the kind feedback!

[@angelicart.6]

@@JackTheRabbitMusic you sure did big guy

[@angelicart.6]

@@ErickvdK that’s not even a robot but I guess you’re always right!😊

[@vivien1252]

These are beautiful guitars built with love by awesome people who deserve every penny they are asking for. I have huge admiration for people working hard to build high end products that will outlive us all.

[@TotallyAHumanNotADog]

I own an HD-35; easily one of the best sounding and playing acoustic guitars I've experienced and I've been playing for almost 20 years.

[@peter-radiantpipes2800]

My first guitar was a Martin. Bought it new back in 1998 and still in perfect condition. Love it.

[@johnwattdotca]

If it's in perfect condition, does that mean you're not playing it?

[@rogerd9150]

Mine is a 1999. Love it!

[@IRequireMedication]

@@johnwattdotca One can do both, unless you're Chrissy Snow

[@therealtw90]

I find it incredibly interesting that several instrument companies are steeped in their own traditions. I believe its the secret to iconic sound, and I love that companies like Martin, Ziljiian, Taylor, etc have these tried methods, producing consistency and a unique sound that's the pilar of the brand. I don't know many other industries where the production method is fixed to produce a certain, consistent result, rather than being sacrificed in favor of profits. The businesses even encourage "tradesmen" of their craft and compensate for such expertise instead of hiring line workers. Its like one of the relics of America of old where we produced things of quality and craftsmanship, and if getting to that golden result costs "x amount", that's what it costs.

[@beenaplumber8379]

Musical instruments are unusual in that consumers are willing to pay the extra cost to get the best quality. Someone who is willing to pay $4k for a guitar will know if there's a quality issue. Good instruments will never go obsolete. Case study in consumer goods: There was a TV maker in the US called Curtis Mathes, "The most expensive television sets in the world, and darn well worth it." And they were, but cheaper TV's were getting bigger and lighter, and the sound and picture quality was similar. Curtis Mathes TV's were built to last and to be easily serviceable. But what do you do when technology changes and you're left with the most expensive fossil that isn't even cable-ready? Could anybody know in 1979 what features would be essential just a few years later? I look around my apartment and see a lot of nice things that are obsolete, even though they're not very old. My 1987 Rickenbacker 4003 will never become obsolete, but you never know with consumer goods. "Designed obsolescence" is a thing nowadays. It keeps companies in business if they can make their own products obsolete.

[@mattseaton3521]

So nice seeing companies full of 'lifers' like this. A rare thing these days. Says a lot about the product and the company.

[@parsnipfingers]

2:25 I think you’ll generally find the sides and back of a guitar to be of the same timber, and supplied rough-sawn as a set. The top is a separate piece and has different properties to the ribs/back, and is very commonly spruce or cedar.

[@alanparks7919]

I own two Martin guitars: a 52 year old 00-21 that I bought new, and a 1987 D28-12. I own Taylors, a Gibson, etc. While I love them all, if I had to own only one guitar, it would be a Martin.😊

[@DG-mv6zw]

My old friend gifted me a brand new Martin Dreadnaught junior to cheer me up after surgery and chemotherapy. Needless to say it did indeed cheer me up That was the guitar I wanted for ages.

[@rogerd9150]

Nice story!

[@soarornor]

That’s a good friend!

[@batglide5484]

Very happy for you! I hope the surgery and chemo were a great success.

[@Treezybreez]

Around fifteen years ago my dad took me to a Guitar Center. I went from guitar to guitar tuning and playing. Then I came to a plane looking Martin with a Spruce top and Black Walnut back and sides. Tuned it up and started to play. It sounded like five guitars in a cathedral. Sure wish I had purchased it.

[@jcnlaw]

The Martin Factory tour and museum are awesome!

[@RonBaker456]

Got my dream D41 Ambertone this year and it is like playing a Stradivarius violin (and I've done that too) and turns heads everywhere I play it. These are finely tuned, wonderfully balanced pieces of artwork fit for any museum, and some of the finest examples of American craftsmanship and history we have. We are planning in a trip to Nazareth for the tour in the next 18 months. No display at the country music hall of fame in Nashville had the impact on me that Hank Williams old D28 in a glass case did. I even wrote a song about it. It doesn't suck. :-) Long live Martin guitars.

[@boucherj2941]

Those Ambertones are beautiful. Congrats and happy playing dude

[@joeking433]

I'm impressed that they run their guitars through a Plek machine, as Gibson does. Those suckers cost like $250k. You get a VERY nice playing neck if it's been Plek'd!

[@IDiggPattyMayonnaise]

I think out of any guitar company they can afford it

[@beenaplumber8379]

They are selling a single guitar for that price.

[@teleguy5699]

@@beenaplumber8379 Solid wood Martin's can be bought under $1,500. Not bad for American made. Laminate sides for way less. In the hundreds.

[@beenaplumber8379]

@@teleguy5699 Really??? I thought about buying a Martin with my COVID stimulus money. I got a Roland synth and a Player series P-bass instead (love it - I'm a bassist). A Martin might be wasted on me though. I'm not that good. Though when I play my friend's D-45, somehow I play a lot better! (That's why my first bass is a Rick. It just pulls the perfect notes out of my hands!) Do laminate sides kill the sustain like a laminate top does? That's something I love about the few Martins I've played - great sustain, and the notes just pop out and fill the room. If I put money down for a Martin, that's what I'd want.

[@teleguy5699]

@@beenaplumber8379 I hear you. The Martin is too good for me too, but trying to get better. Being a lefty I'm almost forced into Martin or Taylor for relatively affordable acoustics. They are the only ones I can find many lefty options. A KZbin guy suggested I get a Yamaha when I was searching, but go to their site and they had 3 guitars. One Jumbo, which I didn't want and two If I remember under a thousand dollars which was below my price point.

[@timsmith8506]

Brand new guitar player that rewarded myself with a Martin after putting in some time every single day on my Strat. My father was a woodworker that build homes. He would’ve loved to see the pride that goes into these guitars. I’m so happy I purchased one. It definitely makes me glad I finally started playing at 43 years old!!

[@BrianWMay]

I love my CEO-7 and 000-28, they were expensive in UK, however you truly get what you pay for. They are a joy to own, play and even just plain look at. Bravo and thanks to all at CFM. Your efforts are appreciated world wide.

[@BulldoggerJK]

I want to make a trip to the UK to visit Atkin. I’m lucky enough to have an Atkin dealer 4 hours away. I’ve bought 2 of them in the last two months and have my eye on another. I bought a dreadnought and an OM. I’ll never play my Martins again. Alister is doing something right. If I lived in the UK, I’d be in real trouble.

[@andrewblack7852]

I hunted for 2 1/2 years and found my D 28 which is a used vintage guitar. When you find one and you love playing guitar it’s like meeting an old friend and a friend for life. They are art that lives in vibrates and can spread therapeutic joy to the player n listener

[@ron.v]

What a great video. I'll point out some things that caught my attention. This video says, "These tone woods are responsible for the clear, bell like tones that musicians ... say is the key difference in Martin's acoustic guitars." This is true but those tones would never be realized without the next step. @4:40 points out that "... the next step is the most crucial to Martin's signature sound, the bracing. This is where Martin shines above all other manufacturers. I've witnessed luthiers build guitars, seen numerous videos, and I've toured guitar manufacturers in person such as Gibson and others. My tour of Martin's Nazareth, PA factory made the difference in processes clear. Other makers carve the bracing based on general standards. Martin's brace carvers may do the same up to a point but on their premium guitars, they finish tuning the bracing based on the way is sounds! One of them showed me by holding the guitar top up and thumping it as he said, "Hear that? That's the sound of a properly carved brace." To become expert at brace carving requires a lot of training and experience as mentioned @5:59. Only Martin Guitars retains so many people whose families have worked at the same factory for generations. I've watched the men and women at Martin do things I've seen no other maker do or even know how to do. That's why you can pick up a relatively inexpensive Martin guitar, perhaps one made of plywood or non-wood materials, and it sounds wonderful. To make their top-of-the-line guitars sound even better, they use premium materials then really have to pour their hearts into them. @7:50 This video mentions that "Martin has started to incorporate robotics." True, not for the critical parts, though. On my tour, we were told the robots did the repetitive parts like polishing that can potentially injure workers. This is not only brilliant but it protects the workers. Finally, since this is a "Business Insider" video, I have to say that Chris Martin is a genius of a businessman. He realized a way to expand his family's classic guitar company without sacrificing quality. I'd say he's even improved on it by making higher quality affordable guitars for those who can't yet afford a high end Martin. When I told some retailers that my first Martin, a DM-28, was made of plywood (laminated mahogany), they didn't believe me. Chris's business has made and sold guitars made of various other materials including aluminum and they sound great. He brought Martin quality to the low-end guitar market making it available to all players.

[@mrericchwang]

Cool seeing one of my favorite brands on insider business. My OMJM and D42 are some of the best guitars I’ve ever played

[@fo76]

Four years ago, I bought a Martin 000-15SM, which is probably in the lower mid-price segment of Martin. When I ordered it, it felt almost decadent to me to spend so much money on an instrument. But I haven't regretted the purchase one single day... for me it's just the best sounding, most beautiful and best smelling guitar I ever played. The craftmanship is absolutely flawless, and, even though this is a rather understated model, it is a piece of art.

[@teleguy5699]

Just bought one myself. I love that understated beauty. The warm tone and sustain is amazing. Cheers!

[@michaelcurley7801]

6:46 The Spanish cedar rim is not perforated - Those are called "kerf" cuts

[@malte6834]

Video: The best marketing campaign hands down. Me: I want one right away (and I can't even play guitar)!

[@sagittated]

I started learning a couple years ago, and even beyond the magic of the instruments, the process of learning how to play them is really healthy for your brain. It forces the creation of new synaptic connections and makes your whole brain more flexible. Also, it's fun and rewarding. Highly recommend.

[@gfurstnsu]

An example of appreciation is the 1945 Martin D-18 that my dad purchased new in Lock Haven, Pennsylvania. He paid $85 dollars for the guitar and now it is worth more than $10,000. But more than the value is the history of this guitar. It is now being played in the third generation of our family, all of whom have enjoyed its tone and special smell. When I play it, the first thing that I do is smell the wonderful rich sound hole. It always reminds me of my father. I am now 82 years old and have passed it on to my nephew. He now plays it and I tell him stories of this guitar and where it has been over the years. Like the summer of 1963 when I hitchhiked around the western states. When I ran out of money I would play in a bar to get enough money to get to the next town. Or when I went on a canoe trip with it and it was thrown out of the canoe in the Delaware River rapids. I only thought of the guitar. Yes it was in the Geib case so it did not get wet! I now have other Martin guitars. One, a 0-18 dates back to the 1870s and others date back to the golden era of the 1930s. I love them all and returned to the factory last year to take a tour of the new factory. It was in a different location then my last visit in 1962 when I brought my dads war time guitar in for new frets, a job they did for free, as my dad the original owner was still alive then. So the Martin guitar has been in my blood since I was born and I will never forget the tone of my dad’s Martin guitar as he played in the night before going to bed. I do not know how Mr Martin put that tone into the guitar, but for me, it is magic!

[@stringpicker5468]

One of my mates is a licensed Martin repairer. They ain't all perfect and some years ago he began seeing neck issues-since corrected. He had a row with Chris Martin's wife who was representing them on a visit because he said- you had this great set up that never went wrong WTF did you change it for. Having said that he has also repaired 80 plus year old ones and still rates them very highly. The price is fair enough if you look at how much the materials alone cost. Quality spruce and East Indian rosewood (if you can get it) set would cost above $1000. I own a custom HD-28 like guitar. It would take a D-42 at least for me to swap, but I would buy a 28 if something happened to it. There are a few US boutique makers who have instruments of this quality or sometimes even better, but no one has bettered the D-45. There is a kind of sparkle in a top quality Martin sound that i rarely matched.

[@tipp55]

I've owned around 15 Martins in my lifetime, from an 00-18 to a D-45. I am 68 now and have just one remaining, a 2004 D18 V with an Adirondack top and scalloped bracing, which I will never sell. I enjoyed each and every one of my Martins down the years. I still love looking at, playing and listening to Martin guitars whenever I get the chance. They have a special place in my heart.

[@DanielJames-lf3tf]

In 2009 I decided to purchase my first high-end acoustic (more of an electric player). I had my sights set on an HD28V but did my due diligence and spent a couple days visiting each music store in my city and I must have played 30-40 Martins as well as guitars made by other brands. After all was said and done I left with a D18V that absolutely took the cake. Definitely a "made on a Wednesday" guitar. Gets better every time I play it. The newer D18s, with essentially the V specs, are fabulous guitars but I adore the hard V profile. Don't see myself letting this one go. Keep on picking!

[@rtroiani]

I live nearby the Nazareth factory. I highly recommend the tour. You can just talk to all the people as they are doing these jobs and ask any questions you like.

[@donbradman334]

I can't afford an American-made Martin but I have a solid wood Mexican one and it is the best sounding acoustic I have ever owned!

[@JackTheRabbitMusic]

Good. Get a Japanese made Yairi, or a Singapore made Maestro. Both are handmade by master luthiers. Yairi doesn’t even use power tools, it’s entirely done by hand. It’s a masterpiece. I highly recommend the FYM66HD, as I own one. The Maestro guitars are made by Hozen and his team, and are impeccable. They are fully alive, and both workshops tunes the tops and backs of their instruments. Martin is a joke.

[@donbradman334]

@@JackTheRabbitMusic nice flex, but if I can't afford an American-made Martin I can't afford those expensive boutique guitars either. But I'm happy for you.

[@JackTheRabbitMusic]

@@donbradman334 It’s no flex, dude. They’re less expensive than Martins are and twice the quality. Alvarez and Cort make some awesome guitars, too.

[@X_mano]

For beginner learning guitar just get a no name chinese guitar, they are cheap and get the job done(learning that is). Also, they boost the value of branded ones when you do have the talent and finance to possess them, you dont need me to tell you how different the in overall quality is.

[@lrseixas]

I really enjoyed the videos about Martin guitars in between the ads!

[@JackTheRabbitMusic]

Lol. The whole thing was an ad for Martin. Pure, 100% propaganda.

[@lhvent]

I have a Martin DX1RAE that sounds so good. It's not the most expensive, but it plays and sounds like a Martin.

[@colinlarkin5843]

Excellent- concise and informative- even as a long time Martin collector, I found it fascinating ❤

[@hangdogit]

I’m lucky enough to have three Martins - the best a 1969 Brazilian D-28 that I’ve had for 51 years. All three show traditional American craftsmanship at its best.

[@jw_au]

😮

[@davidb5659]

Aside from one or two factual errors (most glaring: Martin does not make guitars with spruce backs), this is the best look at Martin’s manufacturing processes I’ve seen - including Martin’s own mini-movies. Martin produces an astounding number of top-end instruments each year in Nazareth. Although, of course!, they have automated some of the processes involved in making these guitars, Martins are still essentially crafted by hand. Some smaller luthiers may have surpassed them in the overall tone and quality of their instruments, but I’m very proud to own a Martin and my OM-21 is by far my favorite guitar.

[@bi5048]

As the one who not a guitar player I’m very impressed with this video

[@JackTheRabbitMusic]

as one who is a guitar player, you shouldn’t be impressed at all.

[@michaelbarber1867]

I have my dad's 1958 D18, still in good condition and sounds great. My dad played country and bluegrass, passed away in 2005.

[@MikeM-uz4yb]

I'm not a musician, but one of my friend's play's a Martin--and, wow I'm always so impressed when he plays it.

[@stefanodelstef7988]

Having had several Martin guitars, I must admit that there's more to the sound. The playability of the neck and stability of the tone woods used is second to none. Obviously, I'm talking about the American made guitars!

[@SixStringTales]

There's nothing else like a Martin! I play mine every single day.

[@knottsscary]

Got my first little travel Martin at 16, been a fan ever since.

[@youtubeadmin.8673]

2:27 spruce is nvr used for guitar backs

[@markgin8884]

Great video tradition, workmanship, craftsmanship, new innovation we can all learn from this thank you

[@Panster7]

I love when people enjoy and are proud of their work

[@petertwining5729]

Awesome product and insight into the Martin Guitar. Great video.

[@adamstephenson7518]

I hope one day to own one. Those are beautiful guitars. I been playing for 20 years on a cheap Epiphone. So whenever I play a martin at a guitar store it blows my mind. So much fun to play. 🤙

[@jadenpeter3248]

Stephanie Kump rocks 🔥 4 months for 50 different patterns! Awesome!

[@TNTTruth1]

I love my Martin custom D, not a super expensive guitar, but it plays and sounds great!

[@ivanhigashi5691]

The guitar's backs are not done in spruce. They are usualy done with the same wood as the sides, with exception in the case of some 3 piece backs. Those are usualy done with rosewood and maple.

[@stephenhenion8304]

They don't make different guitars...They Make Great Guitars!!!

[@kiblerjim]

Very cool, thanks for sharing

[@VictorVectorMusic]

Spruce is used primarily as a top alone, never on the back. The backs and sides are usually either East Indian Rosewood or Mahogany.

[@zensational.]

My life gets a little better every day bec I have a C.F. Martin guitar. They age better than fine wine - they continually open up and noticeably sound better every single day.

[@Visions_in_Toyko]

I have both a Martin and a Taylor and I absolutely adore playing them both

[@danielschenker9874]

2:24 Spruce is not used for guitar backs/bottoms!

[@RDC_Autosports]

1:06 is that from “the net yankee workshop” opening credits?

[@HiThereFaceHere]

There is no guitar on earth that should be this price

[@leftyjcw7173]

I own 5 leftys. Including a D45. I dearly love Martins.

[@CraigAdamsMusic73]

I own a brand new Walnut (top, back and sides) Martin made in Nazareth, PA. Mahogany neck, Ebony fretboard. $1599. It's incredible. Have had it for a month and can tell I'll keep this one for life. You can find some special martins out there for a good price. Just gotta keep looking until one pops up. They definitely hole their value more so than other brands cause of the historic name.

[@pumpthewater419]

The narrator should be narrating audiobooks. Also an ASMR channel. Love the voice and accent!!!

[@q_ayyah]

Thanks so much! Appreciate the kind feedback 💚

[@bitburg40]

I’m currently a Taylor player but have tremendous appreciation for Martin guitars and their history. So maybe I’ll get a Martin soon.😁

[@jcarleezy]

11:55 wood is the original environmentally friendly and sustainable building material. Just need to make sure the rare/exotic trees that are harvest are replenished. No synthetics please.

[@davidnefesh]

Martin is a great American company with a historic tradition. Their U.S. made all-solid-wood guitars start at about $1500 - for their mahogany 15-series models. Their 17 series models are about $1800, my favorite models due to their shorter scale and thin satin finish. Now, a "Standard Series" model D18 is indeed about $2800. When you consider the hours and fine work that goes into it, and the expensive technology that facilitates the process, I don't think it's especially expensive for what you're getting. And the prices go up quickly from there to the $5000-10,000+ range - and then beyond that for more custom and one-off builds.

[@KC-we2dg]

I own a martin OOO-16 Streetmaster. Purchased it a few months ago. Love it sounds great very playable. Also love the smell of it. It wants to be played.🎉MARTIN GUITARS🎉

[@litemetal]

They make them out of Raw Trees, sourced from around the world, by professional buyers. Just the finishing process is worth a week’s pay. Take a growing tree and make a precision guitar , you’ll gladly pay the money necessary for a new Martin.🎉

[@nickklein4676]

Incredible guitars amazing craftsmanship from the USA. Timeless are always classic

[@JamesAllen-xk8bc]

I just bought a Martin. Yeah, it's a low end model, but it's a Martin, and I love the tone!

[@danielstoddart]

I know a little bit about acoustic guitar construction, but watching this I was a bit surprised by how late in the assembly process the pickguard is glued on. I would have thought that happens rather earlier than that close to the final QC inspection.

[@mandoist]

You're correct (about the "little bit" part)

[@danielstoddart]

@@mandoist I know I'm correct. Thanks for pointing that out. I just don't know what I would do if I didn't get that affirmation from a random KZbin commenter.

[@danielstoddart]

@pho-kingsoup8126 That makes sense to me.

[@SeeMick1]

They don't show it in the video, but finishing and buffing are among the last steps in construction, and the pickguard can't go on until that's happened, otherwise you'd end up applying the finish on top of the pickguard.

[@willperryman4559]

I have 2 Martin guitars that will go to my two sons, and then grandkids 🎶💖🎶 and both guitars are already 27 and 25 years old 😮 my J-41 is a Treasure to me 🎶💎🎶🇺🇸💖

[@Ryan-kw7gj]

Ive been playing guitar for 25 years and have never seen or heard of an acoustic guitar with e spruce back.

[@brushstroke3733]

$2800 really isn't that much money considering the labor that goes into making these fine instruments. They are meant to last a lifetime, if not several lifetimes. If you own it for eight years, that amounts to about $1/day. Less than your coffee.

[@morganghetti]

Martin makes aspirational guitars. But there are a lot of great guitar companies that make wonderful acoustics hut Martin is pretty much the standard for tradition and quality.

[@philipliethen519]

I love my ‘72 D35. However I have been as well if not more pleased w my Guild D50 & D55 (c2000).

[@kimbye1]

Digging the TOOL sticker @ 7:24

[@scottpitner4298]

Wow all around great company making great products! The pride of its employees makes sense

[@jacks5463]

My dad has a D28 and D35 and they are both extraordinary instruments. I actually play piano but even I can tell the difference in a Martin

[@miketuttle9319]

I have a 2017 D18, it is a great playing and sounding guitar. However, the binding has started to come loose at 3 of the 4 waist areas recently. This seems to be a common issue based on a little research, I wonder if a different glue was used for a period of time? It can be repaired, but kind of a bummer to have to pay a couple of hundred bucks or whatever on this new of a guitar.

[@JackTheRabbitMusic]

Nah. I’ve had three Martins, all Nazareth made…all three had issues. Martin is an expensive fire log.

[@G_Demolished]

If you bought it new it should be covered under warranty.

[@davidhale9672]

Martin will absolutely fix it. Just let them know. They stand by their work

[@miketuttle9319]

Thanks, I reach out to them.@@davidhale9672

[@jayflow7949]

6:36 Wow I Love Her Smile She’s So Proud & So She Should Be!!!!

[@werewolflover8636]

When I hear young people say they don’t care where their guitar is made, American craftsmen like these are the people you’re hurting! Buy American made instruments and other goods whenever possible! This is the only way to keep these companies in the USA and keep providing good jobs for American workers!

[@dalewier9735]

Hollow with middle range push. It has a specific sound but i have never played the really expensive Martins.

[@benphillips7448]

Just bought a D18 a few months back I will have this guitar the rest of my life

[@BugsyBologna]

It’s America. The only thing that isn’t expensive is “made in china”. Thanks Martin for paying your staff a livable wage.

[@norbitcleaverhook5040]

To be honest. Compared to many Chinese people, working in a guitar factory is probably a pretty good job. It's all in context to the local wage. I mean theoretically they could make Martin's in China, charge us 5000 dollars a guitar like they do and make the Chinese workers rich. The quality would be probably perfect because the job would be highly appreciated. Even more so than the lucky buggers working in the U.S Martin factory.

[@DeeDee-lz8zx]

Martin does pay an average wage for the area. Start at $17 or so an hour for trainees. Never heard employees complain about pay or working conditions.

[@ChristIsLord7]

I have a custom ordered 1986 HD-35. Best guitar in the world.

[@rickkaylor8554]

I hope to get a Martin some day. They are fantastic instruments. I have two Taylor guitars and since I only live 1.5 miles from the Taylor factory I've been on their factory tour a few times. The Martin factory looks very similar.

[@pearlsbeforeswine60]

This was fascinating!!! I had a Martin 000 Custom that was really nice. It was very humidity sensitive though in a way my other guitars, a Guild, Gibson and Taylor, were not. I played it for about ten years,( then sold it to a friend in favor of a Zager EZ Play). He loves it. My all time favorite Martin was the so-caled Lady Martin 3/4 scale instrument.

[@nyc132132]

the only investable Martins are either vintage in very good shape or modern ones with interesting back and sides tonewoods - for example Brazilian rosewood (they start at like 15-20k a piece now) or sinker mahogany

[@Shade_razor-79]

My brother has a Martin acoustic d28…. Best acoustic guitar I’ve ever played and heard… if you could describe velvet as a sound this guitar is it

[@howardhughes7596]

Like many musicians I have several guitars, and my favorite is a 3/4 length Little Martin. It's a great little guitar and also about the cheapest Martin you can buy. I think I got it on sale for $350 new a decade or so ago. Made in Mexico.

[@darrenjones4989]

0:49 left handed... inverted?

[@DoIGetTube]

The Martin Delta Dash Two Eight (D-28) was THE go-to Martin Dreadnought, with or without herring-bone inlay on the soundboard, for YEARS! It was so popular, in fact, that Herren und Frauen Martin und Gesellschaft now also offer the SEVEN Dash Two Eight(7-28), which is seven eighths the size of the Delta Dash Two Eight, intended for those who need a smaller guitar but still insist on Dreadnought styling.

[@peterpulpitpounder]

Great Video. Go Martin! MADE IN THE USA!

[@paulheywood2116]

Love these videos on business and crafts

[@ricknorris1466]

They forgot to mention the Lifetime Warranty to the original purchaser. You can buy a cheaper sweatshop derived Guitar for much less but it will never appreciate like a Martin will and you won’t get the Lifetime Warranty as well.