How This 26-Year-Old Turned $100 Into A $100 Million-Dollar Company

Justin Mares is the founder and CEO of Kettle and Fire, the fastest-growing bone broth brand in the country.
Justin validated the idea for Kettle and Fire in just 2 weeks and for less than $100, and within 10 months of starting his business, he was making 7 figures in sales.
Today his company has raised over $20M, and you can find their products all over the US in stores like Whole Foods and Sprouts.
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0:00 Intro
0:27 How Justin validated his business idea with $100
4:50 How Justin got his first 100 customers
7:09 How to double down in business

[@manotsi]

The great thing about youtube is that if you don't have a mentor, you can literally just watch videos like this and learn from successful people's experiences. Great vid btw :D

[@noahkagan]

Amen

[@WorldReligion]

All you need is Noah.

[@MakingitinHolland]

Great discussion, and a lot of key takeaways! I think the biggest one is basically to sell before you build. I also do agree the validation period is so so important.

[@overcomeego3893]

Bro seriously you dropping dope content and they are truly helping me, i have limitations where online platforms dont do well here in my country.

[@teamwpventure]

This guy is sharp. Great clip Noah!

[@CosmonautCoding]

Tons of valuable pieces of information in this. Thank you!

[@aaliaahamed2718]

Thanks for sharing this! Quite helpful 💫

[@distracteddave]

I love this, thanks Noah!!

[@GoFastJames]

This is a really good one. Dealing with retail chain stores can be challenging. Been dealing with beverage space on and off for years, a very competitive space. The question of what's next energy drinks was one of the last big ones, flavored sparkling water has been up and coming. CBD was going good till most chains not picking it up just yet, direct sales have difficulties like credit card processing, limited with running ads, limited to selling on your own website vs Amazon as an option. So been feeling like nootropic drinks are up and coming, not sure the next big thing like the energy drink category was but it's like a leg off of it.

[@BSPoK]

Did he write and/or is there a book that outlines his process? The three key points that I would love to learn more on are product validation process, process to build an initial customer base and growing the customer base. Because, more than the idea, the process and it’s execution is what made the whole thing successful..

[@chrislanejones]

This bone broth is a great idea, there's a high validity in this product. I have a friend that does nothing but talking about cooking steak.

[@mrsickotrading]

great video noah

[@rexjantze296]

This video and the content on this channel (I've only watched three videos so far and am now binging) is so damn good! My brain is storming again and I love the feeling! The first principle I keep coming up here is to solve your own pain points and then figure out if there's a market.

[@Felipe-km4uq]

Great One!

[@constantine2061]

Kettle and Fire reminds me of Starbucks, it's amazing how they're able to sell a carton for $7

[@Abhi-ir8pq]

Great Video!

[@kagi95]

Can't believe I'm watching this for free. Value packed video. Thanks Noah! (btw, my first name is Kagan, the etymology is different but we share a common name!)

[@noahkagan]

Hell yea. Kagan is a great name. Glad you enjoyed the video

[@natoum.780]

Great segment

[@Cali_Girl1]

Another great video!

[@pharmacistv]

This video is underrated!

[@noahkagan]

Blush. Just launched and happy y’all are enjoying it.

[@netrowex]

Well done. Congrats! Thank you noah for this great video.

[@noahkagan]

Yay. I’m glad you enjoyed it.

[@AmanBansil]

cool interview. helpful to see others create their vision into reality.

[@epicgardening]

The thumbnail 😂

[@metal0artist0kyle]

Kevin what are you doin over here dude?!

[@GrowWithWill]

Preorders are the way. Great interview. You should see if you can get Pat Walls on as he recently did a successful presale to launch.

[@BSPoK]

Do you have any book recommandations that outlines that process? The three key points that I would love to learn more on are product validation process, process to build an initial customer base and growing the customer base. Because, more than the idea, the process and it’s execution is what made the whole thing successful..

[@ashwinkrishnaradhakrishnan9720]

Just love such videos

[@EmilyAndersonHQ]

Such a great video. Great reminder to not reinvent the wheel.. find a problem & solve it, period.

[@maroonsimon4978]

+1920

[@maroonsimon4978]

542

[@maroonsimon4978]

2872

[@BostonSpeaks]

Next time I go to Wholefoods: eyes the bone broth even though I don’t usually get it 😂

[@availanila]

I love it, I usually make it for myself for dying bones. But am not in that country so I know I won't find his unless I go to specialty stores and they'll be so expensive.

[@simplycb7494]

I am watching this in the kitchen while cooking rice with his bone broth lol

[@ACYYZ]

I didn't hear this in the video but it would have been helpful to know what Justin did when customers went to the initial landing page and placed their orders. From what I understand there wasn't an actual product at that point so did he tell customers that the product was still in development. Or I suppose would the landing page have made it clear that the product didn't exist yet? Would love to know the answer if anyone knows.

[@BSparksGaming]

My Channel is geared towards helping channels grow on YT and I think this is a great topic to bring up. I love how he mentioned that rather than putting more money into the broth product continue to expand, such as soups. Definitely gets your mind going. So how does this relate to being a YT creator... I think the sooner we can turn our channels into a business the better. However, I think this video is a good reminder to be innovative and punch fear in the face if we want to be different. Awesome video and very inspirational.

[@inlovewiththailand]

What a lame way of promoting your channel.

[@Amir4Yemen]

Already having my 7-figure real life business, started filling the notebooks with remarks.. Somehow KZbin recommended Noah, started a new notebook...Next week launching my new online business... Shabbat shalom

[@noahkagan]

So glad you’re here brother.

[@ursulaamy8254]

Loving your content! I run a small business on Etsy at the moment called LittleThingsInLifeUK. I am launching my website in January thanks to your videos! I would just love to have the courage to create KZbin content...

[@everything90tv]

Noah, do you give personal advice or direction?

[@njwebwiz]

So the initial step is to spend $100 on PPC ads that drive to a landing page to take pre-orders to validate? Do you actually charge people's credit cards or just get their info? How do you respond when they ask "When do I get the product I ordered? Would this technique work for digital products (eBooks, online courses, etc.)?

[@marencruickshank]

Following.

[@othmane-mezian]

This is used for digital products too

[@stephenhall4225]

Do more videos like this please

[@jont2576]

Less than 2 weeks wow!!!!!!!!!

[@matthewduffy550]

What happened to Haul Drop? Sounded like a good idea and just seemed like it disappeared (I ask because you mention it again in this video).

[@sahbishnu2581]

Yes, i want how do apply ?

[@shaneholbeck6697]

His market research method sounds Ryan Lavesque influenced

[@bengreeley5681]

Yeah Dropbox vibes

[@cryptoflippodcast]

*Step 1: Solve a problem* *Step 2: Get your first 100 customers* *Step 3: 100 Million Dollars* 😏😏

[@eyob8969]

step 4: first billion costumers step 5: 100 quintillion dollars 😏😏

[@keenangrant7780]

@@eyob8969 damn right

[@noahkagan]

Hahaha

[@eyob8969]

@@keenangrant7780 Step 6: First quintillion costumers Step 7: 100 Sextillion dollars 😏😏

[@jumhed994]

Step 3 is usually '???'

[@desmondlittle6676]

How did you sell your products

[@overcomeego3893]

I have a full time job and a business on the side selling supplements, it's really good but business is slow because I dont get much time after work to sell. Online is a no no in my country. Fb doesn't allow me to post the product. Any guidance?

[@nbtino73]

Reach out to influencers to do affiliate marketing. Amazon may be of interest, buying ads and raising awareness in comments and email marketing. Reach out to local grocery stores, gyms and vitamin/health stores if you can. How are you making the supplements?

[@SilverScalesofrage]

How exactly did he scale a product that he had to make?

[@JadeTrading]

$100 million? My goodness 👀

[@marcusaureliusregulus2833]

20 million starbucks coffee!!! 100 years = 36525 days => 2,000,000/36525 = approx 250 starbucks/day!!! For 100 years!!! N if you drink 20 cent iced coffee, you can have 6500 cups/day!!!

[@azam987654321]

jade choi the gold diggaaaaa

[@heene]

What is bone broth? I've never heard of it.

[@HotBreathPod]

Is Noah drinking water out of a beer bottle?

[@desirepoem-formybabyangeli1212]

It would be nice- if they have vegan lines as well!

[@cosimo8854]

@Noah Kagan Fake comment

[@xavier.7371]

Legends have it. Those two be drinking right from birth.

[@XPLAINMYNAME]

Bruh that’s water

[@jjadams2850]

Great content. You've earned a subscriber. How can I get on your show once I get rich?

[@noahkagan]

Hell yea man. Email me Noah @ okdork :)

[@jjadams2850]

@@noahkagan will do 😁

[@overcomeego3893]

What water are you drinking there bro?

[@irondogallen6213]

You've shortened the videos too much imo

[@johnbull7874]

Please I don't understand it, please help me get registered

[@Tidaltwist]

7:00 Uber is worth 78B not 10-20B 😄

[@saad9736]

Hi Future billionaires

[@saad9736]

I hate scammers

[@ironfistfreddie]

I don't get how bone broth is big business...... if you go to China, Vietnam, Thailand, S.Korea, Japan...... we make bone broth and soup stock from the bones left over from the meat we eat from the last meal. Don't Americans buy and cook meat anymore......??

[@Pyasa.shaitan]

Yep every single one of 330 million people can become multi millionaires. Hardwork pays.

[@maroonsimon4978]

+1920

[@maroonsimon4978]

542

[@maroonsimon4978]

2872

[@runthomas]

he makes bone broth.... wow... my uncle makes dog food..

[@HariHari-gn2cn]

ஹரி

[@daksh4299]

2nd comment

[@robertbrennen2099]

Very nice 😍💋 💝💖♥️❤️

[@1astrocytecell780]

Isn't the world going vegan??? Bone broth doesn't seem vegan.

[@LuluFrance]

When a person being interviewed is that arrogant to slug a drink on camera while being interviewed... CLICK... OFF

[@eyob8969]

Both are drinking

[@Player1GamingChannel]

He may be thirsty.

[@cosimo8854]

It's an informal interview on zoom. Even in a presidential debate people have drinks.

[@brianchaplin183]

Drinking isn’t allowed on a zoom interview?

[@frankj479]

I mean he does have a 100 million dollar business...