How This Artist Grew 2,000,000 Spotify Listeners Using ONLY Ads

Jend (Nico) was able to grow to 2 million monthly listeners on Spotify using Meta ads. When we filmed this video he had 1.8 million, but at the time of upload he has 2 million!
Jend Blueprint: geni.us/iG1jIbH
Jend Spotify: geni.us/yBbtr
🚀 Spotify Growth Machine Course: geni.us/Spotif...
🏆 Hire us to run your ads: geni.us/Forbid...
🌍 Best website / store / funnels for music artists: geni.us/MusicF... (get your 14-day FREE trial!)
👥 Fan Growth Machine: geni.us/FanGro...
🎬 KZbin Growth Machine: geni.us/YouTub...
💿 The best Spotify playlist service: geni.us/Partne...
🧑‍💻 Consultations: geni.us/GSCons...
📰Join the FREE Music Marketing Monday newsletter here: geni.us/GSNews...
⌨️ Chat in the community (FREE): geni.us/GSComm...
🎤 Modern Music Marketing Podcast: geni.us/MMMPod...
►► Get 15% off Melodist music distribution with code ANDREW15 here: geni.us/Melodist
►► Hypeddit Free Trial: geni.us/Hypeddit
►► Smart Noise Trial: geni.us/SmartN...
►► FeatureFM: feature.fm/and... - use code ASOUTH30 for 30% off for any annual plan!
►► Get 10% off Artist.Tools here: geni.us/Artist...
Get more from me:
TikTok: / andrew.southworth
IG: / andrew.southworth
FB: / generastudios
Twitter: / southwortha
Website: generastudios....
Blog: musicgrowthmac...
Contact Me: [e-mail]
#MusicMarketing #MusicPromotion #SpotifyMarketing #SpotifyPromotion #MusicGrowthMachine
PS: Some of the links in this description are affiliate links I may receive a kickback from! I only recommend products I would happily share with my friends and family.

[@AndrewSouthworth]

When we filmed this video he had 1.8 million, but at the time of upload he has 2 million! 🚀 Spotify Growth Machine Course: geni.us/SpotifyGrowthMachine 🏆 Hire us to run your ads: geni.us/ForbidMedia 🌍 Best website / store / funnels for music artists: geni.us/MusicFunnels (get your 14-day FREE trial!) 👥 Fan Growth Machine: geni.us/FanGrowthMachine 🎬 KZbin Growth Machine: geni.us/KZbinGrowthMachine 💿 The best Spotify playlist service: geni.us/PartneredProjects 🧑‍💻 Consultations: geni.us/GSConsulting 📰Join the FREE Music Marketing Monday newsletter here: geni.us/GSNewsletter ⌨ Chat in the community (FREE): geni.us/GSCommunity 🎤 Modern Music Marketing Podcast: geni.us/MMMPodcast

[@SilentHunter737]

does Spotify pay more in the teir 2 market?

[@jendbeats]

Thank you so much for having me!!

[@AndrewSouthworth]

Thanks for coming on and sharing! Was great chatting with you.

[@LuffyAkAMaDGuY]

Which distrubitor?

[@tomfuble]

Well done Jend. Killing it brother 👌

[@mckanemusic]

This was so fun to watch. Both of you are so likable and smart. Really appreciate you both taking the time to share this.

[@kaisersnap]

Loved this video because you demonstrated that there’s more than one way to growth these days when most people are saying that making loads of social media videos is the only way.

[@SouhailEntertainment]

00:00:00 - Nico's One-Minute Music Marketing Advice 00:00:35 - Introduction to Nico and His Music Journey 00:01:08 - Nico's Early Music Beginnings and Experimentation 00:02:44 - Balancing Music with Education and Career Aspirations 00:03:45 - Discovering and Using Facebook Ads for Music Promotion 00:05:36 - Committing to Music as a Business and Consistent Releases 00:07:18 - Challenges of Social Media Content Creation for Electronic Artists 00:08:51 - The Struggle of Maintaining Consistent Viral Success 00:09:24 - Balancing Quality and Quantity in Music Releases 00:10:30 - Avoiding Bad Record Deals and the Pitfalls of the Music Industry 00:13:27 - The Role of Playlist Promotion and PR in Music Marketing 00:14:36 - Using SubmitHub and Other Platforms for Playlist Submissions 00:15:38 - The Importance of Evolving and Improving Music Over Time 00:16:50 - Focusing on General Listeners vs. Sound Engineers in Music Production 00:17:47 - Efficient Workflow for Creating and Testing Music Ideas 00:19:21 - The Concept of Spotify Trigger Countries for Algorithm Growth 00:20:43 - Rapid Growth in Monthly Listeners and Key Milestones 00:21:52 - The Power of Facebook Ads in Achieving Music Virality 00:23:03 - Working with Different Music Genres and Their Unique Challenges 00:25:00 - Targeting Broad Audiences in Facebook Ads for Niche Genres 00:26:17 - The Learning Curve and Accessibility of Facebook Ads 00:27:57 - The Addictive Nature of Successful Music Marketing 00:28:31 - The Benefits of Having Your Own Spotify Playlist 00:30:37 - Using Playlist Curation Platforms for Additional Revenue 00:32:47 - Advantages of Having Playlists for Promoting New Releases 00:33:21 - Trading Playlist Spots with Other Curators 00:34:41 - Risks of Accepting Payments for Playlist Placement 00:35:16 - Nico's Final Thoughts and Plugging His Music and Blueprint

[@mckanemusic]

Jend is so likable. You too Andrew. Felt like I was just sitting in a room listening to two really nice, smart people talking about music. How fun. Thank you both for sharing.

[@AndrewSouthworth]

Thanks man I appreciate that! Glad you enjoyed the chat.

[@CodingPhase]

Electronic music is really the cheat code 😅 #1 most songs are in English also it's mostly just beats. #2 Don't need to spend money on music videos Running ads for music Don't really work for every genre and countries. I spent like $5k promoting songs on spotify and have found no success. Then I created a edm track 😅 and it really got 20x more results on ads...

[@CodingPhase]

Oh forgot to say this my music channel is joeelantracks

[@joshuamathermusic]

Yeah this seems to be the thru line with a lot of the advice I see. Every time there's a massive success story its EDM. I'd love to see someone focus on a campaign for a singer/songwriter, rapper, etc.

[@cblanchhiphop]

Did you use marquee, etc.? I found the built in Spotify tools aren't too cost effective now. Trying to find the best use of ad spend!

[@rvdetk883]

@@joshuamathermusic or, you could draw this conclusion: people don't want singer/songwriters, rappers etc. They want EDM music.

[@pourdawockslow]

@@rvdetk883 so ppl should switch their genre simply for profit?

[@956hungryhowie]

Super encouraging to hear your don’t have to be a slave to the algo 🔥

[@guilhermelazzari760]

Jend’s community is awesome and he’s got so many insights for independent artists!

[@arthurstanley4039]

How do you join? Got the ebook and everything but can't figure it out! Haha, cheers :)

[@s3nm3tsu]

i really appreciate you having helpful info right at the start of the video and later going in depth, im getting tired of watching clickbaity videos padded an unnecessary amount... your videos have always felt very genuine to me

[@dariomargeli]

Long video, a bit pointless, and then realizing that he doesn't share how exactly he has setup his ad campaigns and how much he spends on them. I have ad campaigns but plays don't blow up. I get clicks but they don't translate into plays. When an artist like him is very genre-specific, I think it is easier. When you are very creative and your music doesn't exactly fit a genre then it doesn't work as well. He should have been more specific about his ad setup

[@LILWHIPMUSIC]

i am an advertising pro and just keep in mind that if you use targeted locations it really helps and andrew has a video on how to do that. kzbin.info/www/bejne/oZavf4tpnr-mp9Esi=nsKGDLd0dpnqHgF1

[@BlahFreakinBlah]

Agreed. Maddeningly unspecific.

[@jfunn]

I’m kind of disappointed that this didn’t really scratch the surface on how he sets up his FB campaigns to achieve his sub 10 cent ads im ngl!! I would’ve loved to hear more about his actual ad set strategies. Good info nonetheless.

[@WAVESustainableEntertainment]

buy his book. i did and im finding it pretty useful

[@sportsareforwomen3428]

Who's book?​@@WAVESustainableEntertainment

[@matias9929]

Where i can find his book?

[@MitroWave]

i'm doing ads for 4 cents and i know i can get better results - just surprising to see people think 6-7 cents is very good

[@lyonwaves5934]

@@MitroWave first of all, awesome music, if you dont mind me asking, what advice do you have for someone who wants to also reach 4 cents

[@valious]

video's getting better and better bro! good stuff

[@specialforcesofliberty1615]

Ask your guest how much money they are spending on Ads. Do not leave it vague. Get them to provide actual dollar amounts.

[@jasminedtucker]

That's the part they always leave out. He's spending thousands monthly I can assure you. It's takes that much to gain decent traction.

[@specialforcesofliberty1615]

@@jasminedtucker That is correct

[@FX-ri3dn]

This was a good interview, thank you. Great motivation for another camera-shy person who doesn't know how to create content.

[@rickkramer5599]

Great example and good advice. His book is also very helpful to structure your release and ad strategy so I’d recommend to read it! 🙏🏻

[@jerzybulx]

3M now damn!

[@DravekMusic]

Hi Andrew. I have a bit off topic question. In a collaborative Spotify playlist, if the creator of the playlist leaves it, does the other collaborator take the ability to change playlist's name, cover artwork and to add another collaborator? Because only the creator can do all these. Or he just continues to have the ability to add/remove songs and only this?

[@mightbefire]

what about the fact that playlists will give you less engaged listeners, which means lower save rates, lower streams per listener ? won't that negatively affect the way Spotify sees the song?

[@djangomclear_rocks]

Super nice interview! Loving his lean and simple approach.

[@MartinYamMoller]

Hey Andrew, great interview. I learned a lot... was really surprised that you said that most of your ad spend budget is in Brazil and Mexico 19:32 .... coz all I've heard is to stick to T1 countries and that everywhere else has lots of bots, that will waste your budget. Or does conversion campaigns reduce the bot-attacks?

[@Tabortan-b1h]

Incredibly helpful and such a great pod 🙌🏼 Nicos knowledge is really great and your chemistry in this conversation is really great to listen to :) thanks Andrew

[@skillfew]

Hey Jend & Andrew, how much money do you put into promoting a playlist and what would be considered a good cost/result (click on the landing page) & cost/playlist save?

[@f4llenstarr]

timestamps would be great

[@joshuamathermusic]

I love your videos. Would you ever consider doing a case study on a singer and how they could create a campaign? I think if its any kind of singer/songwriter, whether that's pop, rock, metal, rap, whatever there would be a lot of use across those genres? Just feels like there's a bit of a disconnect with how EDM can promote vs singer/creators. As always, thanks for what you do Andrew!!

[@jamest3336]

sketch in midi is great too, i think the track ideas really flow when there is that initial foundation AND you get a groove going

[@mrfleamino9350]

thank you guys

[@yobrepus]

So true about the vocal thing. You have to make sure the vocals work (have the nerve and emotion) before committing all that time and effort to finishing a track. You don't even need finished lyrics for this, I find. Another thing is the arrangement - which also has to work in the demo/midi version. If not, you'll never know if it can be mixed well and if it's viable at all. If you like your demo more than your finished track - you may have abandoned ideas in terms of arrangement and vocal phrasings that were there in the demo and lyrics, that made you want to proceed with it. Even with rock and band music these days, it's an iterative process, where songwriting, recording and arrangement blends into one large thing.

[@viciousv9671]

3m by now congrats

[@maksymv]

Nice video! You mentioned a guy is making 30K per month with playlists... how many of them he handles? Thanks

[@ayMillmusic]

Great chat! Really awesome to listen to this while eating dinner 🤟. Super inspiring too!

[@speedcrawlmusic]

Thanks for this interview! Love seeing these different perspectives 🤝

[@jamest3336]

how can we optimise for CPA. The headline and ad copy CTAs can't really change that much. then there is a dropoff on the hypeddit link page

[@Webbstur]

But where are the 2 million monthly listeners coming from? Is it algorithmic playlists, was he added to an editorial playlist, did radio playlists kick in? What was it

[@Tati_ig_]

This video was very inspiring. I relate to this artist so much

[@VictoriaWhitlock]

This is funny cause Jesse cannon just released a video where his friends try to convince him that ads aren’t completely pointless

[@MusicByDiZZY_]

He is the biggest cringe lord “social media expert” on KZbin frfr 😂

[@Malekai43]

@@MusicByDiZZY_ Jesse Cannons advice is highly useful for organic promotion and hell you can even incorporate a lot of it to ads but if you get to understand what he's actually saying outside of the persona you can see where he's coming from.

[@AndrewSouthworth]

haha yeah I saw that and was like 'wow perfect timing'. Jesse and I actually agree on most things, we just disagree about ads. He's not totally against ads, he's against them for new artists, and that is the area him and I don't align. We get along quite well though, every time him and I are on a Zoom call we end up chatting for like 3 hours lol

[@alisashamrow]

Learned so much from this. Thank you. Would you recommend targeting Mexico and Brazil for Spotify Showcase campaigns as well as FB ads?

[@tha_westguy]

Showcase is too expensive. Just do Meta ads

[@alisashamrow]

@@tha_westguy thanks. What about targeting Mexico and Brazil vs US?

[@thisisZOA]

Andrew how do you increase budget on a winning ad without it interfering the cost? I've changed the budget before on an ad set and then it all sudden got crazy expensive lol

[@DavinciB]

Hey what’s a good cost per click for tone den Spotify meta ads ?

[@connermannie6223]

Incredible advise. My only question is how much initial investment went into running all these Ads? That's got to be spendy!

[@jameyroberti1517]

just ran my first meta ad. didnt do well but it helped watching ur video to start

[@Ecstratone]

How many streams per day does it take for the spotify algorithm to kick in?

[@ill.anatomy]

kzbin.info/www/bejne/pYPHlmRmZbODe7M

[@juniordunkley2751]

Yeah keep working hard it man you will soon hit the big time man

[@christianmcp]

Thank you for this, it’s so helpful!!

[@AndrewSouthworth]

Thanks!

[@voyy2631]

great podcast!

[@AndrewSouthworth]

thank you!

[@officialgruber]

Can you show how to add and use facebook\meta pixel on Distrokid and use it on ads? They made some changes and nothing works :(

[@wilhelmrosenthal1305]

Great content

[@Filipurelindmusic]

Would love if you did a video when you are showing HOW to start pushing with ads & spending 150 dollors the first day just to see where your music is mostly likely to hit & then the second day how you are trying to minimise the cost & amount of different ads to be able to decrease the total cost & to specify your ads targeting. Love your videos & your content its really helpful!!! :D All the best // Filipurelindmusic from Sweden

[@flippermx0123]

Which is his artist profile?

[@thereesebonneau]

This video has given me so much hope. Thank you

[@MattLeFaitMusic]

Great video! Is there any great workaround yet for Christian artists? Ever since FB blocked us targeting it’s become difficult. I’ve tried similar things we’d all like (crossover artists, chick fil a, etc haha).

[@AndrewSouthworth]

The similar things approach can work for sure, but there aren't any good targets directly. One approach I tend to use for Christian music is just to ignore the fact its Christian entirely and just promote it by similar artists and genres. This won't work if the song is SUPER Christian (like Faith+1 from South Park lol), but if its just faith inspired this can work great. So many people are Christian as well. But even for non Christians they won't care if the song is religious as long as they like the music itself and the lyrics aren't super in their face about the faith aspect.

[@MattLeFaitMusic]

@@AndrewSouthworth Ok that’s great to know! Haha good old South Park 😂

[@iloathbirdsss]

Thanks Andrew!

[@robinmorgan5624]

Amazing pod !

[@AndrewSouthworth]

thank you!

[@ZdenoMucina]

great interview :)

[@wystannelson649]

NIce chat, I have seen his ads promoting his service, so I was interested, I checked him out and I put his page though artist tools and it says he's on at least 3 botted playlists. What is with that?

[@AndrewSouthworth]

I just looked it up. They appear to be on the smaller side and further down on his 'discovered on' section, meaning they're not contributing much to his listener data at all. My guess is he probably had nothing to do with those playlists. Taylor Swift is on 221 botted playlists, and almost every artist i've looked up with more than a few hundred thousand monthly listeners is on at least 1 botted playlist according to Artist Tools. For more info you'd probably have to ask Jend.

[@Justforcoms]

He now has 2 million monthly listeners, do you think 3 botted playlists is a lot for 2 million listeners? Botted playlists include popular music so that it looks like a good playlist to people who might want to pay for the service. Big artists are probably in hundreds of botted playlists

[@AndrewSouthworth]

These playlists are pretty small, it seems like they're making almost no impact to his monthly listener count. There is no way to know for 100% if a playlist is botted or not, so often we're going with our best guess. Some playlists show on Artist Tools as botted but might not be, others don't show they're botted but actually are. Artist Tools says Taylor Swift in is 221 botted playlists, but she could be on more or less. It also matters a lot how large the playlists are. A lot of rappers have been caught botting in the past. Not necessarily botted playlists always, but sometimes just straight up bots to their profile directly.

[@Justforcoms]

@@AndrewSouthworth sorry I was replying to the original comment and my question was rhetorical - I think it’s a drop in the ocean 🌊

[@Dub321]

I make everything from scratch and I drop a song every week. It's working out great for me on a lot of levels.

[@AndrewSouthworth]

Nice! It can work for some people, but for most it isn't feasible (especially in certain genres). At the end of the day if something works for you, do it. Even if some KZbinr says it's not a good idea lol

[@Dub321]

@AndrewSouthworth dude. Thanks for replying. I've gotten myself to 30k+ monthly listeners 100% organically and decided after watching this video I wanted to try to run my first paid ad. I spent the entire day trying to figure out how to navigate meta ads manager and business manager and add a pixel.. I couldn't figure it out and all I accomplished was nearly having a panic attack. I could use some help. I'm normally pretty savvy at this kind of thing but like i said, i wasted the entire day and got nothing done. Your one on ones appear to be booked out for weeks.. Much love..

[@dxlphdayana8360]

Jends blueprint link isn't working! I was excited to see what it has to say

[@AndrewSouthworth]

Its working for me, not sure why it isn't working for you :( . Here's the direct url: indepenjend.com

[@Great.Francis]

Maybe one or two exemples of the Ads could be useful. As you don’t show your face, what kind of ads has performed ?

[@AndrewSouthworth]

Great question. You can check out his ads in the Facebook ad library, all ads are public information. It's a great tool for spying on other people's ads haha. Here's his: facebook.com/ads/library/?active_status=all&ad_type=all&country=ALL&view_all_page_id=107016143995306&sort_data[direction]=desc&sort_data[mode]=relevancy_monthly_grouped&search_type=page&media_type=all

[@Great.Francis]

Didn’t know that Fb As Library ! Thanks Andrew for your feedbacks. Love your content. Keep going on !

[@Variable1000]

@@AndrewSouthworth Is there a way to see what performance goal was chosen ? Which matching interest were chosen etc.. Or is it just the eu countries and age of audience ? I can't seem to find much information on the facebook ad library.. Am I doing something wrong ?

[@specialforcesofliberty1615]

This is a good interview

[@JakeXDMusic]

Being an Emo Rap artist is really hard in the ad universe. there actually is no targeting for artist like us or targeting for the gernre at all. only ones are travis scott and benny blanco lol

[@AndrewSouthworth]

Yeah emo rap genuinely is one of the more difficult genres when it comes to targeting. Often I go for things like Post Malone, MGK, Travis Scott, Emo -> Rap, Emo -> Hip-Hop, etc. Definitely feel free to broaden the scope a bit, even though you can't target it directly the fans of emo rap live within other targets that you can use.

[@JakeXDMusic]

@@AndrewSouthworth thank you for the input. I’ll definitely try that that! I have one last simple question. My link visits aren’t turning into clicks on hypeddit, really just with Facebook. Could it be the ad treating my audience as a suggestion?

[@zurielauguiste]

How much would you say you’ve spent to get where you are?

[@jannesaar690]

Would be interesting to know how much he spent on adds in two years. :) Awesome conversation, thank you!

[@WAVESustainableEntertainment]

in his book he said he was putting aside like $600-$800 every month for promoting each song he would release

[@jannesaar690]

@@WAVESustainableEntertainment Good to know, thank you!

[@alexmcgourty6763]

what is the content of the ads??? why not preview some?? this is the most important Q for probably everyone

[@CaptainCrooner]

Good one. A lot of insights

[@jamest3336]

1) spend thousands

[@metalxmetalxmetalxmetalx]

Ikr and get nothing in return

[@7Tapes]

It’s not about returns it’s about results and growing a real fanbase that can eventually give you consistent streams (royalties), buy your merch, go to your tours etc. music is a long term investment unless you want to go for the free/slow/sad way to grow

[@VioletRobots]

Thank you for the tips boys.

[@Cole_365]

💀🤣 legend for being shy and still finding a way

[@AndrewSouthworth]

haha thanks. I used to have a super bad stutter, and went to speech classes as a kid to fix it. Nobody would have ever expected i'd end up being someone thats on camera regularly, interviewing people etc.

[@Cole_365]

Damn would never have guessed it. I have been watching your stuff since the Covid days keep up the amazing work brother!

[@FabianBeerli]

so would you recommend running ads to brazil and mexico? i was only targeting high paying countries to get a better ROAS. i triggered the algorythm and i am pleased with the results. But if i would have run ads to brazil and mexico im sure i would have received alot of more streams directly from the ads, or i would have had to spend less to get the same amount of streams. But my thought process was i want to get pushed in the top paying countries from the algorythm. But if i get picked up in brazil and then from there in the top paying countries i suggest the ROAS of the ads will stil be better because the cost to advertise in Brazil is much less. what is your take on this? PS: I have a budget of about 1k per month

[@jendbeats]

hey man, i personally recommend running both. I always have a part of my ads targeted towards the high paying countries (Tier 1) but as you said its also more expensive to target to. The other part of my ads are set to target “Tier 2” countries which is the same list of countries plus the lower paying-but much cheaper to target to countries. This is to get as much traction on the song when it comes out so the odds of it getting into the algorithm later on are higher.

[@AndrewSouthworth]

I agree with Jend's comment. If you can get an amazing cost in Tier 1 only, great. But if you can drastically lower the cost with Tier 2 it makes sense if the goal is algorithmic growth. Sometimes Tier 1 is much more expensive than Tier 2, but sometimes the difference is quite small (and very rarely, some songs do better in Tier 1 markets). The only exception to Tier 2 is if you have a larger strategy that benefits from having more Tier 1 fans. Some artists are willing to tolerate a very high cost in a specific city because they want to grow a market for a tour, which can make sense. But even still, doing a split strategy often still makes sense.

[@Bigchillin111]

How does he have that many listeners yet Spotify hasn’t put him on any curated playlists?

[@valious]

maybe you can add some chapters in the video :)

[@20thingsgoing62]

What was his high school side hustle? 😅

[@RiffSharkMusic]

25:00 funny thing: I just finished promoting my metal/jazz song and the audience with metal AND jazz performed the worst 🤣

[@carlosmingeli]

So, he runs ads on facebook. It's the same thing as hyppedit.

[@AndrewSouthworth]

Yeah he runs Facebook ads. I wouldn't call it the same thing as Hypeddit, but it's that same type of campaign. Hypeddit is a great entry point into this stuff. Once you're familiar with the principles you can go off on your own and build campaigns from scratch, with full control over the entire campaign.

[@RobinJohnson]

People who know Marshmello is. He came out

[@AndrewSouthworth]

Oh wow, didn't know that! Last I checked there were just unofficial rumors.

[@GiovanniBottan]

My bois

[@basil_kewes]

Kk thanks

[@tvman7916]

If 2 million people listening a month isn't enough to live off just put me out of my misery now

[@AndrewSouthworth]

haha it depends how much you need to live. This is likely at least 6 million streams per month, which is between $12k and $18k per month on Spotify alone. Now it just depends on what the expenses are to get to that point and how much is left over.

[@Jgbaileymusic]

Wonder how much he spent all up.

[@dtegg91]

A lot of the music, like Jend, is mindless vibe music. It's essential the new elevator music. I hate to break it to these artists despite their talents. It can get this many listeners because the music is utilitarian and can be played inoffensively in the background of a lot of places. If that is the point of him creating music then all the power to him. It's honestly a great business plan. But ask an artist like this to fill venues or go on tour, and you'll see what I mean. Huge rock bands who can sell out 1,000+ cap venues consistently and have been around for 20 years sometimes have fewer listeners than this guy.

[@AndrewSouthworth]

I don't think it's necessarily a good or a bad thing though. But you are 100% right about the touring thing, I know rock / metal artists with roughly the same number of monthly listeners selling out 10,000 to 20,000 seat arenas on tour. The reason why I say it's not good or bad, is because they're just different types of artists. Clearly there is a massive market for solid, catchy and simple EDM music for streaming, and artists like Jend are tapping into that. A lot of these EDM artists don't really want to tour anyways, but the ones that do end up going down the DJ path as well and build up that business too. To me comparing Jend to artists that sell out arenas is like comparing a touring artist to a session musician. Being a session musician isn't better or worse than being a famous artist, it's just a different path. It's better in certain ways and worse in other ways. As far as calling it 'mindless vibe music', I also don't think thats fair. It's just a different type of music. Not every song has to be a huge artistic statement with sophisticated and complex songwriting. A lot of electronic dance music is just making music that makes people feel good and that makes them want to dance.

[@gymdaley4776]

You don’t cover the specifics of implementing ads at all, or the economics of running ads and streaming revenue. Is what he doing profitable? Wtf, this builds no trust if you’re trying to establish credibility as an expert music marketer

[@BOF303]

no stats no nothing? this video sucks.

[@vervecurator]

Another pointless video that helps nobody!

[@AndrewSouthworth]

Seems like a lot of other people enjoyed this video and found that it helped them!

[@WAVESustainableEntertainment]

I bought @jendbeats book and it was super informative and actionable. I also bought Nic D's book. I recommend both!