How this fashion influencer makes money through her Instagram posts

Danielle Bernstein is behind the blog "WeWoreWhat," and documents her life through her social media accounts, blog, podcast, and KZbin channel.

[@ritamix33]

I have no idea who the hell she is

[@alfwinnn4224]

They mentioned that in the beginning...

[@prometheus5700]

I have no idea WHAT the hell she is

[@m.y.ohara-smith2912]

@@prometheus5700 she is a fashion niche Instagram influencer.

[@MrM0nt3]

It is ok if you don’t. She is still getting paid! So, someone knows who she is!!

[@SoulHealerMichael]

😂😂😂😂😂😂😂sand

[@keilanatalierose]

interesting how different she looks in real life versus her instagram. must be using a lot of filters

[@lovedove2661]

keilanatalierose she looks younger on her instagram but old in real life. Alot of filters I guess!

[@AM-lz5yn]

she always has her sunglasses on in her pics so you don't see her full face

[@JenLion]

I have seen her in real life and she looks beautiful just saying

[@ariannareardon6055]

Facetune and other fake shit

[@maerunway8694]

She looks pretty beautiful in this video, I wonder how she looks on IG for you to say that

[@sianbennett-rodgers]

Keep it real. So authentic? Really? Danielle photoshops the crap out of her instagram. Go to Getty and BFA and she looks totally different. Which is more ironic when she pushes fitness all the time.

[@blessinglindsay4155]

Sian Rodgers okay but who doesn’t now days. Not that serious

[@0scJohnson0]

If you’re a rich kid you can blog all day and doors will open to you based on connections

[@michaelcervini3963]

0scJohnson0 LITERALLY

[@amypepper]

0scJohnson0 ju

[@radka2065]

Ohh this was so far from truth it hurt

[@kaitlyn8593]

she has a podcast, brand collabs, a youtube channel, blog, 1.8 mil followers, a clothing line etc. but ultimately, if she's posting things that people don't like, her following will go down. Social media is everywhere and she's making money from posting pics to instagram, maybe more should adapt instead of complain. also if you think it's easy, it's really not. These people spend hours just to post a few pictures. and YES everything IS based on connections, not sure why you're so surprised. I mean it's honestly no different than being self-employed. Her product is HER.

[@ivyrainbitch]

James Franko right she tripping

[@vickeevee5118]

aw man...she's only 25? She looks older....

[@leisurelyurs]

i think what;s being said here is that she made it to the 30 under 30 when she was 25, not shes currently 25.....or i hope shes not.......

[@trinigurl5135]

Vickee Yang she do 😩

[@ariannareardon6055]

Tons of makeup and fake shit

[@ye23.]

White ppl age like milk

[@atee_80]

mmm cheese

[@Garland67]

This whole thing rubs me the wrong way. She doesn't mention anything about giving back to the world, it's all about nice things, money and media attention. I find influencers who constantly take selfies to be narcissistic. There's no modesty here for sure.

[@tiorimas]

It's the fashion industry, wtf did you expect?!

[@radka2065]

I am small (30k) travel influencer but I also do some fashion posts.. I feel like the new wave of us are trying to actually educate people on topics that we find important.. at lesst im trying.

[@DogEatNow]

Why do you have to give money back once you become rich? Lol morality??? Fuck that

[@opencase9903]

Garland5 This whole thing rubs me the wrong way because an “influencer” is literally someone with no hard skills, no talent, no nothing. Just look pretty and know how to say airhead shit and post lots of pictures

[@kaitlyn8593]

LOL Just because you get rich doesn't mean you have to share your wealth with the rest of the world.. Sure it'd be nice to give back to the world, but you can do that anyways, you don't have to be rich. Don't EXPECT an influencer to be a role model. They're humans just like us.

[@vulgarbeauty2354]

She looks a lot older here omg, and she's not a stick figure like I thought. Her insta is very deceiving!😱😱😱

[@1963zinnia]

Vulgar Beauty phone filter app and photo editing will airbrush your photo or video to fake perfection!

[@blueshoes915]

It’s nice to know you don’t have to be drop dead gorgeous to be a social media influencer. She seems like a normal girl who decided to do what she loved and is succeeding at it. Also, good to see she was clothed vs so many people on instagram half naked. Good for her! Be the boss!

[@JJ-yu6og]

She looks like she's in her mid thirties. There's nothing wrong with being in your thirties, nothing at all, but if your in your mid-twenties and you look like in your mid-30s, that's not always a good thing.

[@nadjak3410]

Tell that Paul Rudd who has always looked way older but is now crushing it at age 50 while yall will age like milk after 40

[@bootscooty]

@@nadjak3410 Paul Rudd has always been my dream fuck

[@CherryBlossomBlyue]

Some pwople just look older they cant help that. I do think its her hair colour, make up and style that make her look older though

[@saylorwerthington7971]

Holy hell her face in real life vs her face on Instagram 😳😳😳

[@ariannareardon6055]

Wow Danielle Bernstein.... looks so much different in this segment than instagram... wow.

[@moricantos]

Why does she look 35

[@bauthentic333]

Cuz she's white 🙄

[@Eu-cj8vt]

moricantos cuz she is actually 35

[@froyokid]

@@Eu-cj8vt shes only 26

[@ittybittymouthful]

Seriously, she looks a decade older. Forget fashion, she needs to focus on some skincare & botox.

[@anothereero]

Wow. She looks 30-40 pounds lighter in her Instagram photos.

[@nicolelynn8494]

anothereero you can see the bent lines where she edits her figure

[@sabrinasanchez5042]

That’s because she photoshops her pics. She’s been caught and she’s admitted it herself.

[@karlamendez9200]

That's what I was wondering as well and that's really dangerous considering she might have younger followers. I also find it odd that she talks so much about being authentic and real.

[@m.y.ohara-smith2912]

It seems the Insta photos are stretched out vertically? Maybe its her face affixed to a stunt model body....also looks like photoshopped cheekbones. I would just hire models if I were her and enjoy life.

[@m.y.ohara-smith2912]

Models weigh 78-85 lbs (well below 100lbs) and look like 12 year olds in real life. She must look "fat" as a healthy and thin normal person in comparison.

[@ariannareardon6055]

Her "company" just copies other designers especially jewelry what a joke

[@debbiewilson4688]

Fast fashion is destroying more than our planet..our own humanity.

[@justg94]

She photoshops and filters her instagram photos so much coz she doesn't look elegant or classy in real life

[@JenLion]

Dani Mark I see her all the time and she does looks good in person maybe is the camera here

[@travelfoodielove]

Dani Mark lmao

[@ariannareardon6055]

yeah its hard to actually look good! Just toss some makeup on this pig

[@felipeortiz5168]

Damn at least it works and gives her a shit ton of money lol

[@l.pmoonstone5067]

Iife itself is an illusion anyways.

[@s0fa274]

"being real to my followers" - this statement is so overused 🙄

[@everlastinggobstopper6879]

Influencer marketing is starting to decline...brands are now becoming aware of the fake followers...i guarantee you that out of her 1.2 Million followers that about 40-50% are fake..

[@catherinegarnett-santiago8500]

what do u mean fake followers? ppl with multiple profiles that follow them?

[@AM-lz5yn]

no it's not starting to decline. look at all the hottest clothing and makeup brands for girls/women that have exploded over the last few years it's all because of influencers.

[@justicewarrior9187]

Just like pewdiepie subscribers

[@LizzyFitzpatrick]

it’s definitely just getting started.... but I agree with the fake follower thing but I think it just makes it easier for brands to know who to NOT work with... idk tho what do I know hahaha

[@JudiJoseph]

I don't think it's on the decline. It's just getting started tbh. They're just going to be more careful on who they choose for their brands.

[@bngzone]

Did I just hear “I really work hard”? Really. God bless your thumb.

[@frenchie2700]

She does. That is how she got there.

[@preferredguyforyou]

Ms.Si everyone works hard in life. If you're envious about their achievements why don't you just focus on your personal life and make it better rather than demeaning people's achievements.

[@AM-lz5yn]

if it's so easy to get to where she is why don't you try it.

[@valvacious2793]

Ms. SI - I am sure going to a lot of fashion shows, dinners, parties etc is still work for someone in the entertainment/Instagram fashion arena.. Getting hair and makeup done, plus wardrobe can be stressful.

[@ariannareardon6055]

she has to also put on fuck loads of makeup and make an effort to make herself seem more attractive... that's alot of work from what I am seeing

[@zahrawilliams1356]

I don't know how I got on this, but I watched it and I have to say... i can't believe this is what the world has come to. I guess I shouldn't be surprised in the era of the Kardashians. I want more depth for myself and my future kids.

[@arriere100]

The reason why bloggers/influencers are now the go to of brands and designers is because they are cheaper. If they get an actress etc. they would pay them millions, contracts that are so long but limited exposure unless if they are kardashian w/ an everyday show. they can change influencers any time of the day if they don't feel this certain influencer anymore, and the brands get to be exposed more. they can reach every country, like get from asia, europe, usa etc etc

[@CherryBlossomBlyue]

Also, as crazy as it seems influencers tend to have a bigger fanbase in a way.

[@MrsCrawford]

I feel like anybody who says 'I work hard' does not in fact work hard

[@CCJohannaJames]

Am I the only one feeling overwhelmed?

[@sadychanel23235]

DennygirlJO no your not

[@AM-lz5yn]

their days seem crazy but fun

[@SASSY13169]

Yep! I think the sad part in all of this is that no questions who makes those clothes, how much those factory workers are paid and what conditions do they work in. People are so blinded by everything that goes on behind the scenes, they just see sparkle and shiny objects.

[@prometheus5700]

yeah maybe. I'm not, for sure

[@teknodisko]

I feel like this "business" is very volatile.

[@stonecake313]

Wow, she’s so young and accomplished so much. Social media has really opened the doors for people to be their own bosses and create opportunities that may have once been impossible.

[@th3azscorpio]

That's why I don't completely nag on social media. It's opened the door to so many cool new career opportunities that are limitless.

[@snowbird1485]

She´s 25??? really? looks at least 35-38!

[@bootscooty]

It's the cake makeup and the heavy fashion focused lifestyle

[@shatakshinegi2103]

bruh! she is well known for stealing designs from small brands and not giving credit until she is dragged by the people

[@hibafatima5887]

And the catfish of the year goes to...

[@Missmvmaria]

Congratulations to you girl, not many young women like your age can be proud to have built such a business.

[@larrymoonlight2786]

Its build on her appearance that's not hard work

[@Missmvmaria]

If is not hard work, everyone will have a business like her, but not everyone is capable to become popular like she did.

[@meilindu7139]

MariaV I don’t know what she’s specifically influencing? Filtering and faking photos, is something the majority do. Intelligence is definitely not a quality that many young women want to possess nowadays. But I guess you are right deceiving dumb women with false advertisement and making money out of it.

[@caraglelabo497]

MariaV agreed but everyone was so negative on here. Smh

[@evileyez504]

Step one being rich, step two be white, step three be marginally attractive

[@pagethreemodel]

There are a lot of successful non white influencers. You need to work on your self esteem.

[@angelita2213]

@@pagethreemodel fr people cry racism everyday

[@LoveFamke]

never seen her before LOL

[@genesiswarner5967]

Hats off to her. She saw an opportunity and made it work in a big way. Love that she ends the interview with "being a boss". Sad that people, most of them women, came to this video just to voice negativity. Support a fellow sister, don't drag her down for being successful...she just gained a new follower. :)

[@ohmygollyahottamale5812]

Genesis Warner yes I'm being dragged in the comments for admiring her accomplishments. All the hate brought me to check her out and her channel!

[@travelfoodielove]

When the young overfiltered influencer looks way older than the hot reporter....

[@hpofficcial]

look at what attitude can do... she doesn't even look like a model

[@ariannareardon6055]

she looks like my aunt that works at IHOP

[@KCSimsStarter]

🌴

[@hikkrzminzzy5946]

Raw Cienna it makes me think the people I know that are gorgeous in real life should really go for this industry 😊

[@cutienerdgirl]

That's the point, they want real looking people to try on the clothes so real people will have courage enough to wear it.

[@m.y.ohara-smith2912]

Attitude IS the problem with America. It is run and influenced by assholes with "attitude" ...don't buy it.

[@tT-hw8yu]

Fast forwarded thru this segment on ABC Nightline. Thought it was a disgrace to the news show.

[@brandy6814]

So many toxic comments. 😒 I've never seen her Instagram, but she looks beautiful, healthy, radiant here. If she didn't filter herself she'd still look great. I wouldn't begrudge her the success she's legitimately earning, from her consistency and dedication to her brand.

[@becksthefoodartist9714]

wow i have never seen so much negetavity in my life , people are outchea hating on this girl just because she made a career you guys couldnt cut . sorry if you losing but she is living a confortable life while some of you look 25 and your bank balance is screaming 25

[@BenjaminLee2009]

she literally just needs to enjoy life to get paid. while we the peasents have to enter hell from 9-5 to get money.

[@ambakaur3436]

Im not sure why the hate towards her face.. I’m happy an average looking girl can look like a model with the choice of clothes. She has a great dressing sense & body is amazing without any surgical procedure.

[@leisurelyurs]

lol the number of her followers are still the same since the show, and it's already October 2018..... lol

[@therainchannel8272]

They buy followers

[@bascal133]

Remember she is NOT a gal just like you trying to make it in the city, she’s a millionaire managing her social media to make money. All the results of market research and a corporate master plan

[@whatdoyousay4236]

No self-made New Yorker owns high-fashion clothes, sits front row at NYFW and has an apartment where they can turn their second room into a shoe closet at 24. She didn't earn this by Instagramming. FIRST she had the money and the clothes, and then she became a blogger. Think about it - if she wasn't rich to begin with, what would she have Instagrammed about? Her entire gram is of high-fashion, which she ALREADY owned. It's the same Kylie-Jenner-is-self-made debate. No one is saying she isn't rich or successful - but let's not say she's self-made. This is sub-par reported, sub-par investigated, stupid and misleading news. It's infuriating to watch this stuff - do real, authentic people! I would love to see someone's success who earned it by being authentic!

[@MariaCruz]

This girl is pure talent ! She has worked her butt off to kick off a career that many people fail at and has been able to succeed in it. Just because she is not in an office from 9-5pm doesn’t mean that she doesn’t work! Try to put yourself in her shoes for at least a week and you will realize that is not as easy or glamours as it seems.

[@eivr.l]

Spot on! I hope it was really easy for us to manage and market products through social media pages.

[@Nicole-in5od]

I use to follow her but then she flipped out one day on social media because someone said the same thing as her in their post. Something simple like "I like this too." She flipped out, said the F word about a hundred times and called this chick out and dragged her.

[@skinnyfurby6543]

Just because the girl said she liked her post??

[@user-ii6cj8gi8u]

1:58 I think she generally thinks less than an average person.

[@KammSnow95]

I’m here grinding trying to get a PhD and will never make more than what she makes in a year.

[@user-rk6dc4if1j]

Yeah she looks waaayy heavier here lmao. She still looks good but definitely a difference

[@peppa_pig_]

dream HOBBY.. I love fashion and follow all these airheads but I'm still pursuing a career to make a living...not everyone is this privileged

[@AM-lz5yn]

lol she makes 7 figures doing this and you're calling it a hobby lmao people like you just love to lose

[@ariannareardon6055]

mommy and daddy got her the apartment and shoes, the rest is talk

[@ariannareardon6055]

@@lizziedohner3448 Instagram did not.

[@lizziedohner3448]

@@ariannareardon6055 unless you have prove that her parents are on the apartment lease

[@ariannareardon6055]

@@lizziedohner3448 You're proving that you're gullible.

[@LEGASItv]

Two words that almost always paradoxical - "influencers" and "authentic."

[@johngablesmith4671]

Over 7 figures a year? Damn!

[@ariannareardon6055]

fiction her parents have money

[@melinmotherhoodyt]

No, it's called hard work. Try it. @@ariannareardon6055

[@JF-cr9uz]

Very smart..... noticeably thinner and nicely photoshopped on IG

[@preferredguyforyou]

Why are there so many hates out here? God people, if you can't be happy for someone's achievements, better keep s low profile and don't blurt out your insensitive comments. Live and let live!

[@TheBlackVelveteen]

Something that she glazed over in her coming-up story is how she survived in NYC for 2 semesters blogging. Was she already making enough money off her blog to live? Or was she being funded by wealthy parents who could afford to support a child in one of the most expensive cities on earth, with the constant rotation of new items needed to jumpstart a blog?

[@StarzRayne22]

She looks so old for 24

[@nanapearlpearl2696]

StarzRayne22 hard work can age you. She probably spend more hours working then sleeping.

[@ariannareardon6055]

@@nanapearlpearl2696 than* and probably not

[@Bmedina29]

NanaPearl pearl Yeah changing into 7 different outfits a day sure is hardwork.😥

[@m.y.ohara-smith2912]

I am not trying to be mean about her. I am exasperated that money changes everything. There are other influencers similarly making loot from liquor brands. Just shocking how near impenetrable industries now suck up. Social media ain't that great. It is making local monsters out of everyday people. Nothing worse than a "friend" with 300 likes to another selfie on Facebook thinking she has celeb status.

[@katiapardal1342]

“ I really work hard, I’ll usually go to a show dressed by the designer” Okay then 🙄

[@CarolsVideos]

Selling products and taking pictures of yourself is literally what she gets paid millions to do. I do believe that she works hard in the sense that she is constantly contributing to her job/source of income, and basically built her own business off of something so simple. It's rather smart, really... but she sounds smart about the business she's involved in, which is fashion. Seems like she has a passion for it. She sounds very knowledgeable. It's just insane how much money they make off of one post but whatever, that's life. They post, people buy, and that's how this particular market works. It's just such a fake life and those following her I hope realize that if they buy a pair of shoes that she advertises that they won't automatically have this lavish lifestyle.

[@hayaglamazonluxe]

Yeah I think you made a fair point but another thing with her is she has been very consistent across the years that's also what counts. People need fashion recommendations so they will get it from someone, may as well be her.

[@eatinginthegym]

She's part of a system of affiliated advertisers

[@Trashpanda888]

Take it how you want to, but these girls are entrepreneurs. Who knows what they do with their money or what kind of philanthropic hobbies they have going on behind closed door. This is the new wave of business.

[@verydenise]

Why do people always say mean things about her? These comments are awful. She is beautiful and creative. Get over yourselves.

[@Lola-cw5bc]

The fact that she constantly has to say she’s “real” reaffirms she’s not, and she knows it. Lol this is a joke. I’m ready for this Instagram craze to be over.

[@boogiehighroller]

Instagram is here to stay. How’s those 2 years been for ya Lola

[@TsetsiStoyanova]

i wish I had that many Instagram followers!

[@beautifulworld4712]

An influencer, sorry

[@randomgameing9350]

No

[@emilyloves1000]

I've been following her for a while. I really like her style and think she has a strong work ethic. She knows what she's doing, although her job description may sound shallow or unrealistic...

[@MichelleCoxPhotography]

I work with so many fashion bloggers... and I am excited to see that it is really being more mainstream and recognized.

[@jacksawyer8494]

I love seeing all these young entrepreneurs.

[@kellypeters8409]

So she approves of people being harmed by poor working conditions like those in H&M factories.

[@BreakingTheGrid_OnYou]

This Is ridiculous 😂 it's clothes! The thing is we as a society made this a thing lmao

[@nadjak3410]

You mean like art, architecture, literature, music...? Things that humans enjoy for their beauty without necessarily being functional?

[@Santafefashionweek]

We love that you covered this topic!

[@lindapuertesdeals6006]

Unbelievable what society can come to when instagram girls, from.porn to soft porn to fashion to makeup all end up making redicilous money. And you have school teachers and professors starving

[@joanannewallace]

Makes a change to have a young woman who looks normal and down to earth. Love her look more than the models are wearing.

[@mantamakes2864]

Y’all needa stop attacking her in the comments. She seems to love her job, worked hard to get to where she is, and sustains a huge social media presence over a long period of time. She’s out here living her best life while y’all do nun by try to drag her down.

[@gracebediako1666]

She's my age, very inspirational . I want clothing and jewelry store. something like h&m and charlotte russe.

[@loujon191]

like omg. She works so hard

[@milivanilli1979]

Wow! I have no idea who she is. But she looks nothing like her pictures in the interview. 🤔 Interesting

[@IlhaamOR]

Soooo many trolls and haters commenting here; cant you simply be happy for her good fortune..

[@user-ii6cj8gi8u]

ILhaam Oz No.

[@IlhaamOR]

J. R then why are you here

[@user-ii6cj8gi8u]

ILhaam Oz I was bored.

[@IlhaamOR]

J. R and you are still here

[@user-ii6cj8gi8u]

ILhaam Oz I get a message every time someone reacts to my comments.

[@CearionUy]

Influencer marketing will still be here for the coming years and it looks like it's going to stay for a very long time. To avoid working with fake influencers platforms such as the _influencerauditor_ can definitely help in identifying the real and the fake.

[@ilovetheweeknd3412]

She legit looks so different in real life. She legit is so pale instead of what her instagram image pushes.

[@chikFromMTL]

Don't hate the player, hate the game!

[@Minaajaas]

Always loved her style but I‘m truly disappointed how much she photoshops herself in her instagram pictures .. She looks like a different person in this interview! Such a bad example for younger girls who look up to her! Just the reminder we needed to acknowledge the fact how fake social media is ..

[@sylvievicenza179]

What are we celebrating here? Someone that has saved lives because she did find a cure for a illness, for helping kids in ghettos, for promoting school for girls in difficultly. Nope! Just someone narcissist. Is this what the world is about?

[@lornaceaser1]

"I like to pay for things" said no poor person ever.

[@taliadorr6928]

Why is she getting so much hate? You guys are just jealous you don’t have her job

[@badassjacob1]

This is so superficial it's sad

[@ByDaniSimone]

You have to have a bit of money to do this. To start you’re buying stuff on your own (kinda like a stylist buying things for shoots) then you’re posting the pictures. Being real I’d only be keeping a few things.

[@B-ch6uk]

It's ridiculous how much "influencers" make for doing practically nothing

[@samiah1661]

And just 3 months later, she got caught COPYING designers. "Unintentionally copying" someone is not worth the bad reputation you cannot shake off. She made her college FIT look bad.

[@ycppppp]

she's unethical for promoting bad companies like h&m and fiji water.

[@ClaudiaRodriguez-gb9oo]

So sad this college dropout is getting more money than a teacher :(

[@twice_velvet]

when you're an entrepreneur there is no cap off to how much you can make because you have multiple streams of income, while teachers have one, taxes.

[@mumspaghet]

yikes. and she steals from other designers

[@drgfitdds]

It's funny that she makes herself looks so thin on instagram, when in real life not so much

[@dontknow9197]

Free things for rich people 🤷‍♀️

[@boston07able]

So happy to see young women succeed like this but hate to say she looks like she’s in her 40’s I could be the life style. Keep going girl 💪

[@yesvember11]

Fun fact: she’s been in a ton of schedules for copying other actual designers designs. Girly is an influencer but a designer she is not.

[@michellevallejo4269]

She is super rude, full of photoshop and copied the design of actually talented people for her collections

[@Tatyanak409]

she seems awesome and real. thank u for disclosing your percentage. like 99.9% of influencers WOULD NEVER say what it is. i never understand why. we obv know you are making a crap ton of money so why be soooo secretive about it

[@ben_jamin4529]

She dresses terrible.

[@GymclassDiesel]

ABC is documenting the documenters documenting her and she is documenting herself. Who is in charge here.....

[@SUGAR_XYLER]

Have it all Lose it all

[@aliaelborai]

This fur coat makes me wanna throw up Her soul is not very pretty i find, i was happy to see this video and realize the gap between the character and the instagram account

[@jomoland]

Her outfit she had on in the car interview 🤢

[@napperforlife2020]

She is known as the influencer that photoshops all her pictures.

[@chronicfish]

This would be my worst nightmare. Give me a camper van and the outdoors any day

[@valerievalerie4366]

Right!