How This Indoor Vertical Farm Makes Perfect Japanese Strawberries - Vendors

Oishii Berry founder Hiroki Koga combines Japanese strawberry cultivation techniques with the technology of a first-of-its-kind indoor vertical strawberry farm in America to create the highest quality strawberry possible. The engineered berries go through a meticulous growth and monitoring process from seed to finished product. The result is a strawberry with a consistent and optimal size, flavor, and texture. To learn more go to www.oishiiberr...
Credits:
Director/Producer: McGraw Wolfman
Camera: Murilo Ferreira, McGraw Wolfman
Editor: Yoshio Kohashi
Executive Producer: Stephen Pelletteri
Development Producer: McGraw Wolfman
Coordinating Producer: Stefania Orrù
Audience Engagement: Daniel Geneen, Terri Ciccone
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[@jtetsuya]

Hiroki is the future of vertical farming. People are laughing now and focusing on the price of the strawberries, but I'm more impressed by the technologies he's utilizing. He brought up a good point about how it's expensive right now, but this is how a lot of innovative tech begins. Think about how much a 20gb flashdrive cost 10-15 years ago, now it's such a negligible amount and you can get massive storage for a fraction of the price. Even 3D-printing a few years ago seemed crazy at a ridiculous price point, but now you can get one for your home for a couple hundred dollars. Thanks for this video Eater, I enjoyed it!

[@rickmccutchan4419]

They can't scale this operation.... too much manual labor. They would need to automate the process in picking and packing. The other point is that they may not want to reduce the cost... Be very elite brand.

[@Kitajima2]

@John James Rambo Have you had both? From what I understand, indoor vertical farming makes it easier to control very specific qualities of flavor and texture

[@Kitajima2]

@John James Rambo I think what sucks in the US is that the laws surrounding "organic" labeling aren't very strict, and many people end up paying organic prices for products that are anything but. I try to do my research. I'm sure I've had aeroponically or hydroponically grown produce, but I couldn't place the flavor since I haven't deliberately sought them out

[@Kitajima2]

@John James Rambo Oh for sure. You seem like the type of person who has read Guns, Germs, and Steel, but so much of Japan's history and culture can be traced from their lack of natural resources (aside from the coastal seas, of course) Edit: Just realized we both said "Oh for sure". Sounds like a circlejerk, but I say that all the time

[@NinjaKing000]

Damn.... that's some quality control and management.

[@chrisayala4287]

@Mobile Games has

[@Kai_soze]

These fruits are really expensive but the taste difference between grocery bought fruits and these “designer” fruits is immense. They do melons and grapes too the juiciness and taste meters are off the charts.

[@noobex018]

This is normal in Japan, especially involving food.

[@airamona]

Agree. The attention to details is unmatched.

[@Ricardo8388]

@@noobex018 Rather eat a bowl of strawberries everynight than 1 time a month these special ones. There is no place for hyper expensive fruits when half the world is starving to death.

[@TranslucentJuice]

That procedure that they called "plantlet", is actually called Tissue Culture. You provide all the materials the little plant needs and it then can live inside a small closed cell for a long time and can also be cloned out in the same way for duplicating the sample. :) I love plants.

[@sophien5416]

Thank you for this information

[@sneauxday7002]

i think its called plantlet

[@bengozzy408]

Yeah, and that's not "soil" that it's growing in. Just saying

[@doit5084]

I would think you love cars

[@TranslucentJuice]

@UCfTGMAo0hzxC7Vpp-zbvvxg Why would that cross my mind? It's science and culture has no place in science. You clearly don't understand that. You just want to argue on the internet.

[@CountryLivingFarm]

The way you share real-life farming experiences makes your content relatable and authentic

[@frusology8502]

"You can’t eat a hundred lemons at a time but you can eat 100 oishii berries” my man, those are 450 dollars XD

[@mon6745]

$450 daw-lers???!??!??!?! 🤯🤯🤯

[@bradypetty5434]

@Md Mansoor wow quick maths

[@NinjaKing000]

Buy a ps5 instead.... who want to be healthy, am I right? :D

[@Kai_soze]

@Md Mansoor people with money buy these expensive fruits as gifts or something. Shows great respect and kind of a hard flex lol

[@macfacers]

It's still cheap compared to Japanese grapes at $57 a piece or $2000 a kilo (2.2 pounds). kzbin.info/www/bejne/fHikl41jhbmUhLc

[@mooomanx]

When the reading came out 10.5 Brix, everyone stood up and low key had a panic attack lmao

[@EAster33]

That’s the whole point of having standardized testing. Lol hard to cheat.

[@garysakakihara8275]

Wow, what a great video on growing strawberries in a controlled environment. I'm a retired strawberry farmer from Central Coast area of CA. Always felt at some point in time current system of growing strawberries needed to change, as input cost, environmental factors......are to the point were alternatives production methods become viable. Great job. Wish you much success.

[@mon6745]

I can't wait to taste these when I win the hunger games at the Capitol

[@MonkeyDLuffy-nj2px]

Wtf moment, did you compete in the hunger games 5 days ago? :D

[@mon6745]

@@MonkeyDLuffy-nj2px scheduled for 2022... just wait

[@jadaj]

not if i win first

[@jadaj]

what a min-this comment is 2 months old . i thought this was new 😳

[@Mineat]

I thought the prize was a bowl of nightlock. 🤣

[@craiglister6732]

I know it's not one, but he looks like he's wearing a chick-fil-a mask.

[@BasicallyGrim]

I litterally couldn't stop thinking that lmao

[@randomrangoon5476]

My first thought when I saw that mask.

[@vazjc]

Yes, that's what I thought.

[@twoplustwo07]

INR

[@NeonKue]

It's for your pleasure...

[@SplashAttackTCG]

*The sweetness gun and me need to go on a date to the supermarket.*

[@miamiwax5504]

I'm gonna hold the produce section at walmart hostage with the sweetness gun! 🤣

[@diqy94]

I need that sweetness gun to taste on a girl before I make her my girlfriend...

[@Kai_soze]

You’d be in for a rough surpise

[@kemmer8l]

Lol use your nose 👃🏻

[@gilangnurjihadt.2210]

This will be like my new reason to leave my room

[@fuwanep]

Eater Director: Aannd cut. Hours later... *someone got fired for bringing 10.5*

[@kelvinfernandez4058]

Director: Annnd Cut a few seconds later: someone jumps off the ledge of the building because they just got fired

[@qxezwcs]

Being fired is bad for family honor... most likely the person voluntarily committed seppuku on a rush before getting fired to restore lost honor.

[@ladboii2901]

@@qxezwcs bruh,,,,

[@ummulsalwa7276]

I had a bit of experiences working both in food production (factory) and plant culture (laboratory) before. Totally understand every single explanation that he stated for every step and procedure. Such a tedious work you and your team had done. Absolutely impressive. Amazing efforts. Bless you and your team. Cc: Mr. Hiroki Koga

[@elhambromell1179]

Are the crops you grew genetically modified? Is that something you know ?

[@yehezkiel444]

we dont care about the brix test *whisper oh its 10.5. *laugh maniacally

[@Mitnixbinichfroh]

According to wikipedia, a brix of 12 (8=low 12=normal 16=high 18=extrem) is normal for strawberries :D lol he got us there

[@delilahmercurysamsons6334]

He's just being the typical overachiever Asian that he is..And to an Asian, esp a Japanese, excellence is everything..

[@SplashAttackTCG]

This was knowledge and appreciation I did not know I needed.

[@tengkualiff]

Props to the production team and the ones featured in the video. Huge respect for people who strive to innovate their industries! Very well made video.

[@xoxofashiondiva]

I’ve never had japanese strawberries before but i remember growing them in my backyard one summer. We barely harvested 10 in total, and they were all so small and looked insignificant, but i remember tasting one and they were SO juicy and super sweet. I don’t like supermarket strawberries to this day because nothing compares to what i had when i grew them myself

[@knockhello2604]

Where yiu grey the seeds

[@sophien5416]

Yeah where I am most strawberries are sour. Even when I go to pick it at the farm and I don't know why.

[@weggmyegg5459]

I think you just grew wild strawberries small and tart but still sweet

[@JohnSmith-zy1ur]

Hope you grow some again and enjoy them soon!

[@diegoguzman8843]

Well that's maybe because your strawberry had fewer to no chemicals sprayed on it and well depending on where your from, the taste varies from place to place, depending on farm regulations. Tbh it's best to grow your own food.

[@DanielBartholomew1]

So impressive to see the level of attention and detail that goes into this operation. Really enjoyed this video.

[@daanstam6697]

They should really share knowledge about the bee pollination. That is so incredibly important for everyone's future.

[@deebahra4777]

Yes i agree. Can anyone elaborate their thoughts on the process?

[@jonathanclark6489]

They probably have their own small, indoor bee colony

[@ericlotze7724]

but mah InteLectUal ProPerTy

[@Arch.JosephChua]

I doubt they use bees. They probably just dont want to share information on how they pollinate it. They probably shake their plants or use wind or blowers to spread out the pollens.

[@pehlevanismail]

@@jonathanclark6489 bumblebee

[@TreDogOfficial]

It's good to see some real investment in horticulture like this

[@famousbowl9926]

Then you must not be looking for it..

[@Fuphyter]

There are a lot of farms where I grew up. Strawberry season was awesome. When my kids were young we would go pick them ourselves. Of course the kids ate quite a few before packing 2 quarts. Red fingers, shirts and face. Loved it

[@hamburger-fries]

I own a restaurant in Tokushima Japan and we get this variety of strawberries at wholesale or even better than wholesale. Sometimes we simply trade coffee and fresh-baked bakery items for these strawberries. They smell and taste so good you cant help but shiver and shake with "yummmm".

[@Citex61]

Liar

[@aitorbleda8267]

@@Citex61 It does check...

[@NeonKue]

Growing any plant indoor under controlled variables will always produce the top tier quality form.

[@fenrirgg]

In looks, but many varieties grown under the harsh nature conditions would beat the taste every time.

[@dakshjhamb5514]

@@fenrirgg no it's not it's not about swords or diomond . In that scenario your statement is right but living plants are like babies .

[@Sergeantpaprika]

Omg that dessert is so gorgeous 🤭

[@tylererin5601]

This is so beautiful, I really hope in my lifetime we will see a world of vertical farming, it's so clean in there

[@julia1999rene]

I just found this channel and I am honestly a little obsessed

[@nawec8484]

I like the diversity of the staff

[@burropoco]

'Japanese' is literally a synonym for quality and Next Level attention to detail. In my lifetime if ever I get to go to the Moon or Mars I'll 100% be going on a Japanese built spacecraft 😄

[@wabisabi6802]

Check out Japan's helicopter carriers. The deck is like straight at a ruler. 👌

[@SoyMungbean-jy6dh]

I very much admire him and his company. Thank you for this video.

[@dwr44]

One berry has the carbon footprint of a small city.

[@Nivvya]

Actually the carbon footprint of hydroponic and aeroponic crops are significantly lower

[@mihiec]

Yes that true!

[@mentiaier9708]

This is so not environmental friendly , but the effort and business ethic is much appreciated.

[@sirflimflam]

Definitely a very Japanese process. Especially that price tag.

[@ibrahimalibrahim4916]

Your story not about strawberry but its about life style and how u can make your self proud about what u do all respect my friend

[@sophien5416]

The Japanese are so good at making things fancy. Looks yummy 😋 😍 😊

[@The_power22]

When I lived in japan, corner store markets had strawberries and they had such an amazing flavor, smaller than American strawberries, but had such an amazing flavor.

[@zacharytaylor3632]

9:00 "lemme just put my hair on the 100$ berry"

[@NopeJustMe]

He has bees pollinating in an enclosed environment. I would love to see how he did this. Also, with how sterile and clean everything is. I wonder if his bees are more susceptible to infection or mites. It’s so interesting, wish he could discuss it in more detail.

[@chitoborja76]

I’m wondering if it relates to Paul Stamets approach using fungal mycelium that help bees fight off infection and mites while at the same time guiding the bees to the flower

[@Arch.JosephChua]

I doubt they use bees. Bees cannot survive in that small farm. They probably just shake their plants or blow wind across to pollinate the flowers.

[@Breeze4ever888]

@@Arch.JosephChua They do use bees to pollinate indoor grow houses. They must have a portable pollination hive and bring it in. The bees do their thing, they go back into the hive and the hive is taken away. How the do it successfully... who knows. But it beats hand pollinating every flower 😅.

[@melanin_bodega]

@@Breeze4ever888 You are spot on. Now the next question is how to bees survive in a enclosed environment like this.

[@odinmatanguihan5086]

someone commented that 100 of these cost 450 dollars. If you can sell em at that price, hand-pollinating them individually doesn't seem so bad.

[@joymae]

They Japanese really do know the quality of good food

[@jaliscopow6814]

I don’t think they ever been to Mexico

[@Danny-vd1nj]

Finally !!!! Japanese quality fruit in North America.

[@davedragomir6632]

50 dollars for 8 strawberries. No one will buy that.

[@Danny-vd1nj]

@@davedragomir6632 i was in Tokyo in 2019 and it was $8 for 6.It's sooo worth it.

[@ronnie8722]

they charge $50+ for 8 strawberries. when they crack the code to make 40 for $5 I'm totally invested

[@davidk4082]

Lol 40 for 5$ is fast food price. These strawberries are like Gucci or Louis Vuitton. Are you waiting for A5 wagyu to be sold in supermarkets too?

[@burgernthemomrailer]

Poor people

[@madafrackers8756]

@@burgernthemomrailer Guess you'd pay $100 for a banana if it had been grown under fascinating conditions and sold in a neat wooden box and tasted a little better than regular bananas.

[@burgernthemomrailer]

@@madafrackers8756 you won’t? Lmao poor

[@madafrackers8756]

@@burgernthemomrailer Oh we have a comedian here, you're sooo funny

[@camperista]

Adds 200g of sugar to the berries. "Need to adjust then sweetness of the berries with acidity"

[@fannindao2066]

I need that sweetness gun to bring to the supermarket

[@justmacgyver963]

I've never had a light red strawberry be super sweet.

[@tszkwanwong3598]

Japanese strawberries are REALLY good, but really expensive, too.

[@Allsurrender]

You gonna compete in the market, you either go quantity or quality. Japanese farmers surely take the quality side.

[@eternalcrusader7907]

Everything in japan is expensive😂

[@couch_potato_v1826]

Not really, In Japan you can get 8-10 strawberries for around 300 yen, about 3 dollars. There are expensive variants, but the cheaper ones are available as well.

[@onexpressocafe1821]

Japanese all care about high quality in their foods and all their foods are high quality.

[@aak8297]

Not that good, I can have 1kg of good strawberries for the price of 5 of those.

[@veniceitalyvlog]

This is my dream, to have a strawberry farm one day. I love to eat strawberries. Excellent video.

[@zebanon5]

19:54 As a lab tech, I was very surprised to see a refractometer being used. Last time I used one of those, I was measuring the specific gravity of something much less sweet.

[@Thepursuitofbirdieness]

Exactly what I'm thinking, I use refractometer to measure gravity of H2SO4 in lead batteries 🤣 it's surprising for sure

[@yg853]

I felt how happy he was when he told the bee story lol

[@Passionforfoodrecipes]

Some might say humans could be spending these resources slightly wiser, but hey these do look *BERRY* good!

[@majoroldladyakamom6948]

Graham... really? Your continued old jokes are not berry much appreciated.

[@jonnyboithefish]

@@majoroldladyakamom6948 ok that's the last straw... berry.

[@oneplus1987]

@@jonnyboithefish Give it a Berry-eak!!

[@adnanchinisi7871]

You mean in a wiser way; you can't spend something wiser.

[@MessyTimes]

I love the obsessive attention to detail.

[@CanadianPrepper]

Why so secretive about the bees? 10:45

[@angelogonzalez4734]

They are mistreating the bees. Obvs.

[@kabangukabangu2529]

I love that they are not wasting anything

[@Splexsychiick]

The way he freaked out over the first test...its like he thought his entire empire would crumble

[@avaford9092]

That laugh made me think I was going to get fired.... I and I don't even work there 😂😂😂

[@kwadjookai8172]

Well he did say his strawberries were from 11 to 20 so at 10.5 that means he is a liar

[@mathayognabitwin4560]

@@kwadjookai8172 Round it up Man!

[@a.f.2330]

@@kwadjookai8172 I mean, on average they're around that range; no one would fault him for one berry falling short since that average was probably determined using thousands of berries but yeah, the timing of that 10.5 wasn't so great

[@MrYsosad]

man, if only the people in charge of the pandemic measurements had this kind of quality control. Milions of cases? Nah, dis fine.

[@kasipagvlogs6307]

Im supporter of this channel becuz many of fruit can watch , i love fruit

[@888pil]

these strawberries look amazing but $50 feeds me for like 3 weeks. Maybe someday

[@ladboii2901]

Grow cabbage,mango trees, apple trees, wheat, paddy and chicken is way cheaper than this

[@thuongvo2210]

But it’s extremely delicious Once I’m you have tried, you will know

[@architectinth]

The price is insane, but if you're selling, more power to you. I love strawberries!

[@hariyadhuvanshi]

This is not Farming. This is Intensive Care Unit (ICU) of Strawberries.

[@monicanan8282]

😂😂

[@albertotr1]

Yeah, the color grading is everywhere in this video - what the hell is the actual color?

[@johntitor1237]

Im pretty sure someone filmed this in S-Log and the editor had no idea how to color grade properly or had reference pictures.

[@Navimumbhai]

Probably The editor gave up half way. And had to get the video out.

[@estherkim6738]

I think that's the normal color of the special berries..the American strawberrids are a normal vivid red

[@rjpcam]

@@estherkim6738 no, the correction is definitely off. From a video editors point of view, the color and saturation are way off.

[@rottendoubt]

they are bright red just like a normal strawberry: www.oishiiberry.com/

[@fredrikmudas]

This is the late game of started valley when you can grow whole year

[@chloehennessey6813]

I have tons of wild strawberries in my back yard. I let the deer eat them every summer.

[@kynijava817]

Thank you for doing something nice for wildlife!

[@limhelium990]

Hmm skeptical tough. 1 ton is 1000kg. Tons at least 2000kg worth of strawberry.

[@kisunamayan]

oh dear you are lovely

[@CodeforFoo]

@@limhelium990 'tons' means more than 1 ton. But yea, you won't get the saying anyway. >_>

[@heatherwaldorf]

@@limhelium990 studying for IELTS, dweeb?

[@mishaelfernandez1]

When they put it in the chillers you’d think they were moving around organs for transplant 😆🤙🏼

[@AhhhSukeSuke]

🤑 At $50 USD for 10 strawberries..... Better protect that product

[@cellwithinacell]

@@AhhhSukeSuke That's more than 6 USD a berry, hell yeah you better protect my berries.

[@bradleyvincent3905]

Learning about the bee pollination would be an incredible story

[@EliasH-video]

Did they shoot in log and forget to correct it? The color is way weird

[@estherkim6738]

No they're normal, you can see the American berries have vivid red color

[@rjpcam]

@@estherkim6738 I'm not too sure. Yes their color is less saturated, but the grading/correction seems off. It seems to lack saturation/vibrance

[@rottendoubt]

yeah the color is definitely off. check the photos on their site: www.oishiiberry.com/

[@gremsta]

@@rottendoubt Those pictures have been edited. The ones in this video are true to colour... Japanese strawberries are some of the most anemic looking strawberries in the world, some are even white.

[@avaford9092]

The lack of red really makes me question the strawberry quality. I've tasted some really delicious locally grown Australian berries, super red and some can get quite big. His crop don't look rip... Like they've been picked too early.

[@Tonyhouse1168]

EATER, more of these please!!

[@peter_parkour]

This video is too desaturated. Those strawberries look anemic because of the editing smh.

[@jesscorbin5981]

Somebody evidently thought California grown, are better

[@africalenisi]

That was fantastic. Thanks 🙏🏿

[@Zuul47]

The delivery containers like they’re selling the best drugs.

[@The3Shogun]

Everybody: “These strawberries are so sweet” Restaurant: adds 5LBs of sugar. Lol

[@wtsang1]

It's literally like the HIVE from resident evil, you have levels to the facility, decontamination zones etc. the only difference is that they are cultivating strawberries not the T-Virus

[@Xainfinen]

Well, that's really how most labs looks like. At least the ones that have decontamination zones as well as that white/grey hospital look. Sad part of RE2R is that the Hive was smaller than it should realistically be, it should've been fine with that size if they were just researching virus and testing on animals no bigger than mice, but the facility had ready to ship B.O.Ws and others section for B.O.Ws disposal, enhancement trials and anti B.O.W weapons. It definitely missed the Lickers and weapons R&D wings of the original, and with the new aesthetic they would've been amazing.

[@vanrosauch5659]

I love Strawberries before they are ripe and when COOKED

[@rjpcam]

Great doc! Would love to see this with some more satiration/viberance and color correction to really see the strawberries pop!

[@nadyaplaska]

The green/yellow color correction was irking me so much too

[@MrSpot41]

Well, very interesting video and an inspirational young fellow. Well done.

[@MrEasiertolie]

Thought he was wearing a Chick-fil-A mask.

[@richardcooney7789]

Great show

[@drskelebone]

I wish this had had some note about how covid was affecting their business. I'd like to see stuff like this become more regular, but I'm not sure anyone has time for $50 strawberries right now (at least in my circle of people).

[@kwidyast1297]

So coool that detail oriented for the quality control! Wanna eat that strawberry!

[@RenatoColorado]

this is getting very interesting, when you grow the product at a certain temperature is a big deal, but you can boil them for 20 minutes with 1/4 of a pound of sugar and it does not change the quality and the flavor of the strawberry?.....

[@nhtathinfbntb2746]

great story of Oishii Berry!

[@serg1813141]

Wow the facility is very Japanese, I dig it.

[@Kimtekz]

hes going to change the world for better fruits :)

[@davedragomir6632]

Unfortunately only a small fraction of the people will buy those 50 dollars for 8 strawberries. Changing the world for the better is not that. If this dude was trying to create cheap strawberries so that everyone can buy them cheaper that would have been changing the world in a good way.

[@michelleroxy21]

Mmmm. 🤤 I need to experience these in my life. I would be all about the peaches as well! vertical indoor farming is the way of the future. Better crops & better for the environment. 💖

[@Akshay-pc3yc]

true!

[@mgeorge.4257]

50 dolars for 11. Not ok.

[@george-alexandrubitu8678]

makes the world a better place :))))))))

[@Splexsychiick]

Something about the messy hair chef is unsettling. He seems like a perfectionist so I doubt he would put out food with hair in it but i wish he put his hair in one or wear a net/hat?

[@NoraDalila]

Idk i feel like you’re nitpicking

[@dakshjhamb5514]

Same feeling

[@richardsmithers5868]

I've had Japanese strawberries before. Really delicious and sweet!

[@richardsmithers5868]

@Ramen Lover For 1 or for a package? I've always thought the price was reasonable for the quality of the strawberry's taste. Try the Japanese grapes, really sweet grapes that have a texture like a gummy candy, another favorite of mine, but they are a premium product and also a bit higher priced than normal grapes, but again well worth it in my opinion.

[@Fellowtellurian]

We know quality exists, we just can't afford it because 60% of the population is surviving of starvation wages.

[@herzogsbuick]

considering 5 or 10 generations ago, 95% of the population was one bad harvest away from starvation, I call that a win

[@Fellowtellurian]

@@herzogsbuick Okay. Tell that to Jeff Bezos while he pays someone to watch them eat a piece of artwork meant to resemble a steak. The point is that some people have too much while millions of others have too few. The situation we find ourselves in is not a "win." Hate to break it to you Jay, but you are the 99%, not the 1%.

[@Casey_Bass]

Yeah, that's definitely not true, stop believing the news, any developed country is weathering this just fine, I'm so tired of the sheep in this world

[@Fellowtellurian]

@@Casey_Bass I don't need to watch the "media" to experience poverty F face. I have two college degrees and only "made it" out of low wage work this year at age 30. Housing was 60% of my pay, basic food and cheap clothes were another 20%, and insurance was another 10% or more. I haven't been on a vacation or hand enough income to buy gifts for my family for their birthday and do everything I can to save every nickel I make so I can get into a house and out of the rental market. Meanwhile, a house that cost 125,000 when my parents were my age, costs half a million or more now, making the first step onto the ladder of building equity all but impossible. How about you shut your mouth and look at the actually numbers our generation is facing rather than complain like an old person about how "hard it was in your day" K, great, thanks. F off.

[@Fellowtellurian]

@@Casey_Bass I also had to take on 100,000 in student loan debt in order to get out of the starvation wage economy and into a career that pays. The upfront capital costs required today to advance in society is astronomically high. Of course, there are people in the world that are worse off, and I empathize with them and would never do what you are doing and say "your lived experience is not true" How about you get off Parlor and go back to your suburban house in IDK, butt F nowhere where the rents and housing costs are cheap but you end up working at a chicken farm or car manufacturing plant. No thank you.

[@zeskamartiono711]

Japanese people are above and beyond lol props to them

[@MrAlvinSinfulSong]

Hiroki is kawaii :D

[@j565tyty]

Great video! I love the entertaining informative vids on food you guys do thank you so much! ❤️

[@airamona]

This is one of those luxury items where the prices matches the quality and the amount of work and care put into it.

[@sokhengjx]

As a food lover, $50 for a box of this high quality strawberries, I’m in. But it’s not for everyday things, it’s more like a special treat. 😂 where can I buy this?

[@mgeorge.4257]

The ideea is to make real food for a good price. But man 50 $ for 11? This is not real. I love strawberry grown în the sumer whit natural light and soil, and cost 2-3 $.

[@treshonhful]

@@mgeorge.4257 don’t forget the pesticides

[@kristineducusin1822]

At Mitsuwa.

[@marklorenz4302]

This is incredible. The logistics behind this are insane and the attention to detail are awe inspiring. Not only that, but getting the folks that work there to care enough about the product ... that's difficult ... the MBA paid off on that alone. Also, 50 bucks is reasonable for what you get - 30-40 is the standard retail price here in Japan, and they are nowhere near this level, which is Isetan-level for half the price. They're using growth media the works ... I'm sure he's doing OK, but the overheads are going to be pretty high (cooling etc.). I'm interested in the closed bee system. I'm using a semi-closed system now, but not for strawberries. This was a great vid, really informative and well put together.

[@TylerDurden404]

How to create closed and semi closed system?

[@riceball4u172]

The female scientists at 4:13 is extremely cute! Beauty and brain!

[@overthenever4262]

WoW , That was friggin awesome!

[@esthercook3086]

delicious recipe.It's so perfect! friend. learned a lot to day. It looks Thank you so delicious. 🍓🍓🍓💕💕💕

[@gracie2375]

Awesome! Why aren't they redder in color? I will watch to the end...

[@this.is.lapc506]

This deserves my attention a lot. It would be so nice to have those produced here in Costa Rica.

[@nat_hayes]

its kinda crazy how far Japanese culture has excelled the agricultural significance of the strawberry in their country, especially when in the recent past they were posed as like a bitter item because they were received in cans on import. Definitely sure theres like a short 9 minute doc on the whole subject... The Algo slowly at work

[@andreshernandez3724]

Very cool and impressive. However it makes me wonder what the carbon footprint of the enterprise could be per yield. On the one hand, the fine control probably allows for higher yield than outside, but on the other other the required energy to control the environment is high.

[@wekaa7815]

lf course! stuff like the air conditioning and water control definetly leaves a lot of carbon footprint. if it were to be estimated I guess its around the size of a target or medium shopping center. But this kind of facility are still pretty one of a kind, I don't think it's a big problem. they can probably reduce it in the future

[@jackwyatt1218]

Don't you have anything more to be concerned about? Man has negligible effect on the warming and cooling if the earth.

[@recoil53]

@@jackwyatt1218 Reality has a way of winning, no matter how much you want to live in a dream world.

[@recoil53]

A properly built building can maintain temperature pretty well on it's own. Yes it costs energy, but done right it's not huge. They aren't running a very dirty engine over a field over and over. They aren't tilling soil which releases water and carbons. They aren't flying a plane over head for pesticides. Water usage is a lot lower.

[@eunicearcilla2321]

Dudes living my dream...always wanted to improve local produce in my country

[@valterzc8187]

Vertical farming is extremely expensive, I have my doubts if it is a good idea when you have to give not just fertilizers but even the light to the plants, I am curious to know much it will cost you until it reaches the market.

[@fenrirgg]

Me too, but if they sell 8 strawberries for $5 I bet the cost of producing is extremely high, I would even guess they are operating at loss (probably more than two thirds of the product just rott on the shelves) so the markets are ordering the product as a "show item", those are fillers to lure the clients to think the other products are reasonably priced and buy more. An important market product for fancy stores, but they need few packets for it.

[@kyle_wan3329]

He is so good looking btw just like his strawberries 👌

[@vilijanac]

Same with tomatos, the good varieaty over 90% ripe, can smell from afar.