How TikTok is CHANGING Mainstream Rap

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By the way, if this is your first time watching one of my videos, my name is Curtiss King. I'm an Independent Rapper, Music Producer, and KZbinr. My goal is to make you think, laugh and motivate you daily. If you need a channel that constantly keeps you motivated, in a good mood, and speaks to deep thoughts of creatives, consider subscribing.
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[@offrecordsounds]

LOVE CURTISS 💛 one of the best voices in modern hiphop media :’)

[@CurtissKingTV]

Thank you for the hard work you put into this post fam. Always a pleasure to do commentary on💎🛠️

[@oneplatformonevoice6905]

@@CurtissKingTVGreetings! What’s your email 📧 fam, I wana submit some ideas to you that I think you would find interesting!

[@SherriB33377]

@@CurtissKingTV new subscriber here. Check out 3 independent artist that dropped a song just today and please let me know how you would rate the bars in this song? Your video from 7yrs ago popped up after I watched this video in my utube feed where you did a video counting bars in a song. Tom McDonald comes right out of gate spitting out bars then Adam Calhoun and of Course DaX. Song is amazing the things they cover in 31/2 mins. Black and White please check it out and if you like it please share it thank you. 🙏🙏🏾

[@caysomusic]

"artists, producers, be easy on yourselves. the people who have positioned themselves to be experts at breaking an artist, are struggling right now"

[@divinesoul7]

I think this is what’s wrong with popular music in the social media era. It started with song length going from 4+ minutes down to just over 2 minutes. Modern music feels more like the background music for a tv commercial than anything else to me. Pretty soon we’re going to be full circle back to ringtone length songs. How can you adequately convey the emotion that will resonate with an audience for decades in 2 minutes? Songs should be about storytelling with a beginning, a middle and an end just like a movie. But maybe that’s just a sign that I’m really getting old because I despise TikTok.

[@simplyme1705]

I think you’re onto something but also consider a lot of Motown oldies songs were short and you felt them. I think you’re either telling a story with emotion or you’re not….but I’m wondering if it’s about attention span and lack of connection.

[@GNOBNX]

Preach!…Their songs are literally 2 minute loops with goofy self degrading chants.👊🏽

[@GNOBNX]

@@simplyme1705 you’ve definitely got a point with the attention span deficit. Meanwhile their connection is real, as they’re leading themselves to early graves. That generation’s dying at a much early age than any other generation.

[@Yhuntermusic]

No cap, this is THEE most important video on KZbin for us all right now!!!

[@CurtissKingTV]

My guy! I appreciate you as always 🙏🏽🛠️

[@Yhuntermusic]

@@CurtissKingTV Yessir my dude!!

[@tbj4855]

TikTok made people not even care about good music anymore

[@TekkLuthor]

Because they don't go on there to listen to music

[@davemerkury]

My attention span is short when it comes to music nowadays...but really in everything lol. It's hard work to keep focused on things without reaching for a cellphone or any other distraction 😅

[@jymeeverse]

Idk It don’t feel right anymore .. how do we get people to listen past that 30 secs?? Or to care in the first place

[@CurtissKingTV]

I would say for independent rappers it would make a lot more sense to take advantage of the free reach TT provides, but to not lean entirely into it when promoting your music. Finding ways to provide value on other platforms including your website is a better long term plan. I also think varying your content offering is key. Creating Genius style lyric breakdown videos. Performing more than just the catchiest part on these platforms. Also, keeping in mind that certain demographics, usually younger ones, are known to have shorter attention spans. So some of this is a part of a larger issue in society at large.

[@jymeeverse]

@@CurtissKingTV wow thanks for the advice Mr. Curtis!! I’ve been a big fan of yours for sometime now and I think I speak for everyone when I say we appreciate all that u do for us 🙌🏼 never stop being great 💪🏼✌🏼

[@prod.a.b.i.l1930]

I've been on a break from Tik Tok for the last 2 months, and honestly, it's felt like such a weight of my chest cause I don't know what songs are currently being played to death. I don't have to worry about who is currently going to be a rapper of the week or a what anyone is doing. I'm just enjoying creating what I want in my own space and I couldn't be happier

[@m.d.5050]

People only know the popular line of a song they go to concerts where these artist are performing and only scream one line after that it's silence this just happened to Latto with "Put IT On The Floor" while she was performing.

[@akkhan7335]

People judge artists off popular songs and not their whole entire catalog, this what tik tok has done helped you gain clout while ruining your attention span

[@richardonwuchekwa5124]

When tiktok trend started going crazy I already knew alot of big rappers will struggle.

[@Enatural_7]

I's surprised that Coi Leray wasn't mentioned. She's probably one of the biggest Tik Tok artist.

[@JusBaddMusic]

I hope this year is a turning point for hip and pop music and that we can get back to focusing on art more than gimmicks not saying gimmicks don't have a place or purpose just saying they shouldn't have been top priority.

[@ThisIsDeth]

I hope but if history has taught us anything it's that once the box is open you cant close it again. its like the industry has backed itself into a corner. Things are about to get dicey

[@arseeoliveira6934]

It won't be. It's gonna take a while

[@rayrizzol]

TikTok is just like SoundCloud when it comes to rapping how they put you in a box and say you’re a TikTok rapper like they did with some people when it came to SoundCloud

[@manniking233]

SoundCloud was more suitable for artists to talk with their fans and bounce ideas off with comments till they got better. TikTok, with its cruel algorithm, is an impersonal son ofabitch that turns the fans into unpredictable monsters that the rapper needs to keep guessing and reading to find what they want. Thus, rappers only can achieve the barest minimum it would take to keep a consumer's attention, instead of the SoundCloud sound, where you could double down on what the fans liked hard and push risky experiments on them to see how they reacted. TikTok is so ruthless it kills any desire for rappers to experiment artistically but restricts them to just guessing and only trying out stuff that makes economic sense, even it is artistically bankrupt nonsense.

[@greyjaye7115]

glad to see your videos are getting more views, honestly I didn't know I need this kind of producer content until you started pumping it out

[@TheThinkingMansTemplar]

"Very different " super sus.😅😅😅

[@mexicoamerica.]

I feel like in 10 year’s we won’t have any rap super stars like Drake or Kendrick coming out, because there are so many new artist blowing up each week through TikTok that it’s hard for a majority of people to focus on one- and the ones that do seemingly have longevity always end up either getting locked up or killed

[@PeterParker-xv9mo]

It's kinda like how the internet killed the porn star. Haha

[@manniking233]

​@@PeterParker-xv9mo. Finally, someone calls that out. 😂😂😂😂😂😂😂😂😂

[@wb3213]

@@PeterParker-xv9mo 🎶🎶Internet killed the Porn star Internet killed the Porn star 🎶🎶In my mind and in my car We can't rewind we've gone too far 🎶🎶Oh, a, a, a, oh Oh, a, a, a, oh🎶🎶

[@PeterParker-xv9mo]

@@wb3213 internet killed the pornstar 🎶

[@TekkLuthor]

​@PeterParker-xv9mo every time I look up pron I see a new girl and I would've only clicked on their video for the thumbnail

[@goodfellabeatsss]

Boioioing 😂😂

[@AfroDevil]

Simply put society is just has many different forms of media that are on demand that rap and music as a whole have to compete with. The people's attention span is short nowadays.

[@CradleofSound]

Tik tok ruins songs

[@usher-p]

Grow up.. let kids be kids and grow up

[@jyking9150]

@@usher-p bruh tbh some kids been even saying the same shit fam

[@GNOBNX]

THIS GENERATION IS RUINING ART!

[@beatbuildersstudio]

As humans we think we are special. Every generation says that the current generation is ruining music. It’s the same ol. Tik Tok isn’t ruining songs. If that was the case even good songs played on Tik Tok would be ruined.

[@dionjohnson1713]

@usher-p he's right though 🤣

[@ralphdelgado8232]

Thanks for putting it into perspective 💯

[@saintkevinofficial]

Your channel is probably the best channel I've run into in a while. Extremely insightful my man. I'm tapped in.💯

[@supertsigma6864]

Did a Beat for a song I finished, but before I upload it, I gotta obey the creative energies that prompt me to use a different approach. Time for Curtspiration.

[@ybnsbuda]

I really enjoy your reaction videos🔥🔥they are different and fresh

[@CurtissKingTV]

I appreciate you watching them 🙏🏽🛠️

[@ThisIsDeth]

Another banger Curtiss, i like your positive outlook. I'm off to go try some wild shit and see what sticks

[@blake2442]

Really digging your content.

[@HyBrid803]

This was great!

[@demensionluckey]

ilove your platform Curtis very useful to those who are DIY thank you

[@AsTrOPlaNZ]

"you niggas be different" 😂😂😂😂

[@ncadden]

Rema = Calm Down is a perfect example..

[@amancalledhawk5575]

Yo there’s a producer who made hella money on TikTok he had beat titled i quit my job

[@kingkyoga9263]

Lol….One of my artsy musician friends would always tell me “Don’t make music for the fans”, When I first started music it didn’t make any sense to me….now it totally does.

[@shayanagriffin]

I’ve noticed that artists have ads on TikTok now. Drake has one for his album.

[@annie22krm]

great topic

[@akimhamlet5092]

Lmao that Munch video... Weird this generation

[@tbj4855]

I can’t wait till we get out of the Vibe /TikTok era and rappers get back to hood song writing

[@manniking233]

I used to cry about Vine dying but TikTok has made me rethink that stance. Maybe, Vine dying saved hip-hop for a few more years.

[@orosalsero]

Is it for better or worse, Bad Bunny got famous on KZbin.

[@prod.illysochilly]

I’m bout to make 30sec songs now. Lol 😂

[@Lomakeitsnow]

W video gotta tune in more 🔥

[@djbigmaulik]

Good To Know!

[@uniquefrom99doors]

TikTok is a tool just like everything else. I got beat sales through it and worked with artists all over using it. I feel like it come back to building a fan base and not just watching numbers. You can made a song blow up dont mean you are popping.

[@MegaPsycho84]

I still don’t understand the appeal of Tik tok

[@pos2402]

The music industry, the music, the message, the rappers are garbage, no soul whatsoever. The whole thing needs to be destroyed and rebuilt.

[@DojaGotBeatx]

Greatest intro ever!😂😂

[@CurtissKingTV]

😂😂

[@daveyleeriot]

I'm only creating 59 second songs from now on 😅

[@TheThinkingMansTemplar]

I promise they are going to make an AI rapper ans prefect it to match the algorithm and its over.. labels will make their own rappers..

[@PeterParker-xv9mo]

There's already an ai rapper. He got videos too. Look em up 😅

[@macavelli8905]

Observation valid

[@ProdbyPackTV]

Ice Spice : “WOULD” 7:34 🤭

[@CurtissKingTV]

🤣🤣🤣🤣🤣🤣🤣🤣 I’m over here rehearsing for the show and saw this update. Damn near forgot my lyrics 😭

[@phantomdreamer5305]

I paid money for a ticket ninja you sing eff all that

[@itsrlyshad]

😌

[@txddyfarquh3916]

#Boioioying 😂😂😂😂 #trends #GIMMICKS #kefe

[@KshonDaModern]

so are influencers the ones that can break artists

[@CurtissKingTV]

I think they can be a helpful part of the promotional process. But I don’t think we should make them our singular focus because as influencers they don’t have a singular role. They are usually loyal to their sponsors and core audience. So relying on them to break our music is a risky game of dependency. I think it’s much better to create content outside of just your music that increases YOUR influence. That way you can break your own music.

[@KshonDaModern]

@@CurtissKingTV so could starting a beat channel work

[@T1C3]

Lucky 777, create til your hearts content, feed the machine, but only what you'd like to feed it.

[@holy3594]

I dont use tik tok so idk much

[@traezaX1]

TikTok 😑😑😑😑

[@sendhelpJoey]

Just come out sing for 15sec and leave probably sing it again. Next show..

[@txddyfarquh3916]

As popular as Tiktok is today?, i dont even use that schitt lol.... i end up seeing some of that schitt shared via IG or KZbin

[@tlunceford77]

Bad Habits is a really good song, when you listen to the whole song 🤦🏾‍♀️. I could sang the whole thing.

[@insaneduece7541]

IDK if they know but boioioing means a gay man in prison 🤷🏿‍♂️

[@billwang3720]

I aint gonna lie those first two songs beats sound the same

[@eliekurtz]

The music quality will go down and down because of this

[@billwang3720]

All you gotta do to break an artist is find somebody with talent this new music esp rap music is boring

[@AO-pn2uo]

Meh i dont listen to mainstream much anyway, let 'em have at it 😅

[@jokerbeatzholyjesusinspira7581]

I hope we are not gonna end up making 1mn music now😂😂😂😂

[@CurtissKingTV]

😂 you KNOW it’s coming

[@djtakesnorequests]

Great content, bro.

[@d.o.b.]

Create the 🌊🌊🌊🌊🌊🌊🌊🌊🌊Anyone who wants to join me hit me up..let's go. Thank You Again Curtis for the insight and support 🙌🏾💪🏾💎🏆

[@shuvonbamberg4368]

I notice there’s always an attack on black music. Always some propaganda aimed at our music. Feels like labels & big companies want to water us down solely because black people created it. And it seems black people are completely clueless to that. Like we don’t know we’re under attack by higher ups.