WHY Rappers SUCK At Promoting Their Music

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By the way, if this is your first time watching one of my videos, my name is Curtiss King. I'm an Independent Rapper, Music Producer, and KZbinr. My goal is to make you think, laugh and motivate you daily. If you need a channel that constantly keeps you motivated, in a good mood, and speaks to deep thoughts of creatives, consider subscribing.
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[@CurtissKingTV]

DIYer Merchandise 👕🛠️ diyermerch.com

[@CurtissKingTV]

@@jazzampa I’m not talking to every musician, I’m talking specifically to Rappers with this message. Generalized Traction is not my goal, turning you “on” is not my goal, perfect aim and precision is my goal. My advice to you, upload a profile picture if your personal goal is traction. 250k subscribers, I’m doing just fine 😆

[@Ripknoxx]

You essentially have to be a content creator in order to make it in music. It's not about how good you are anymore. It's about how much people like you. Your talent isn't really important anymore as long as you can get people to like you. Some people don't like showing everything about their lives on the internet which in term makes them feel like it's pointless.

[@RyzeHendricksTV]

Great video man, the game has changed, it's bigger than the music, gota connect with fans past the music, and that's thru content creation, I've grown to 7.4 million followers on tiktok, 1.2 million on Facebook, almost a milli on Instagram, all thru content creation connecting with fans 🙏🏾

[@CurtissKingTV]

My guy you have been killing it too! Supremely proud to witness you trailblaze the way that you have.

[@joshuaB.Nicholas]

This is facts tho he’s right on that

[@GwizProducer84]

One thing I’ll add though is if you are tryna get your music heard keep the content based around that. I’ve seen so many producers get a buzz off of hoping on viral content/producer drama etc…. Then the music stuff does terrible Put out what you wanna be known for Otherwise ur gonna be chasing trends

[@CurtissKingTV]

Great point

[@GwizProducer84]

Thanks bro

[@joshuaB.Nicholas]

Yeah you have a point

[@joshuaB.Nicholas]

See i seen producers on ig do this, and get into drama.

[@lovely1762]

Sometimes it has to do with multiple reasons. 1. Overstaturated music market 2. Work ethic/attitude 3. No diversity in music 4. Inflated egos 5. Doesn't know the meaning of "patience" and "hardwork".

[@keeptrxllbeats4201]

Facts

[@MrHnic313]

I’ve been improving my sound but my promotion sucks! I just had a convo with my lady where I said that I’m tired of the insecurities and bad habits stopping me from being who I’ve always been 😤

[@keeptrxllbeats4201]

Me tooo

[@domlucidxo]

holy relatable

[@beatbuildersstudio]

I think why the marketing part seems to lack is because artist are mainly at the business alone. It can be frustrating to have to work equally on marketing when all you want to do is create. Companies get big with teams. Most content doesn't put enough emphasis on having a team in place.

[@cubbdacrossfacecrippler]

Boom. Nailed it.

[@joshuaB.Nicholas]

@@prodqualityTrue

[@keeptrxllbeats4201]

Yeahh that’s the hardest part of it damn and plus we ain’t go no team

[@T1C3]

Yea the music speaking for itself is over, unless you already have a base that's already ready to listen to you. Stay visible, stay dangerous. However you can, make it happen.

[@youngiconzent246]

What a lot of indie artists that you say looking for roll outs & wanting to meet deadlines are the ones that be looking for overnight success, these are the ones who think that if they drop a song at the same time as someone else & try to upstage them from what they do they would gain traction with going viral, lots of them don't even care about marketing in less than two week & they ain't reaching the number of viewers they were looking for they going ghost again till they release another track instead of pushing the same track for the whole year.

[@joshuaB.Nicholas]

You not lying I don’t want overnight success I just want the views to roll in a couple weeks

[@Laylu]

I hate when unsigned artist or a artist with 1,000 + followers be like ( I gotta ask my manager if we could work together ) smfh , yall dont like working with other artist.

[@joshuaB.Nicholas]

Also hate that shit tho they can’t just collaborate like normal musicians

[@keeptrxllbeats4201]

Yo but how did you get a manager bro I’m curious with it

[@RuslanKD]

This maybe my favorite video from you yet my brother!

[@CurtissKingTV]

Man, when I get these type of comments from my guy I know I got something special. Thank you fam 🙏🏽

[@chymarsowell]

Perfect metaphor & perfect explanation/expansion

[@swandaley]

I feel this video, but I’ve grown to hate making content. I just love really making music.

[@CurtissKingTV]

What you just described is the foundation of new content. To me that’s the beauty of the time we live in. You can easily start a video with a hook that says “I really hate music content…so I’m doing this instead….”

[@tobistar274]

Your content speak volumes bro! Very motivational. Tones of artists need to know this.

[@MrMartellSincere]

I'm very thankful as a small content creator with nearly 5k followers on TikTok, 2k on Instagram and roughly 4k on Twitter X. I love connect with the people

[@IAMThreeFiveOfficial]

So True Bro, wow the evolution of the game is REAL.

[@Frederick831]

I JUST TUNED INTO YOUR CHANNEL AND YOU ARE GIVING EXCELLENT ADVICE AND YOUR CONTENT IS GREAT‼️YOU ARE CORRECT IN ADVISING ARTISTS TO BECOME MORE CREATIVE AND AND OPEN UP NOT ONLY ABOUT THE MUSIC, BUT THE PROCESS OF HOW IT CAME TO BE AND OTHER RELATABLE INFORMATION ABOUT YOUR MUSIC!! THANKS, MY MAN, FOR THE ENLIGHTENING INFORMATION. YOU THA "BOMMMBBB‼️🔥‼️🔥‼️

[@economicsofentertainment]

I love this and I worked at a major for a few years. One thing I noticed in terms of attitude between rappers and other artists (sometimes not always) was the “I am too cool for school attitude”. Almost like some people didn’t want to be seen as trying (or in their eyes desperate).

[@youngiconzent246]

Thanks curtis for the regular videos, i've learned so many things from most of your videos, keep up the good works..

[@gamingwhileitshot8040]

Very good analogy 👏🏽 in this video 👍🏽

[@YoungSchemeOfficial]

Amazing content

[@Ayop574]

This vid most def got me to subscribe an it was very helpful‼️‼️

[@MIKExANGEL]

I just subscribed bro I love what your doing

[@doommega]

another Fantastic Video from the fantastic Curtiss King

[@CurtissKingTV]

Thank you my friend 🙏🏽🛠️

[@chymarsowell]

Amman I appreciate you

[@simplyelwin]

sharing this with the homies

[@CurtissKingTV]

Appreciate you fam!

[@HeyListen919]

Baked beans smacc 🤤

[@GALINDOANTHONYI]

My promotion is commenting on your post!! Lol

[@T1C3]

A Light bulb just blossomed. Thank You 🔨🔧

[@AKSourGod]

🔥🔥🔥🔥🔥

[@JakjonezDb]

Found yo book on Amazon good looking brudda motivation like a mf listening to yo shit on the road from mt Shasta back to sac🔥🔥👌🏾🙏🏾

[@NOIRsDuff]

True

[@makinoutmakinout2056]

I have been making content for years and for some reasons I can not get good at it

[@keeptrxllbeats4201]

We just have to push through

[@stereo-soulsoundsystem5070]

bunch of Busch Beans is going in the lexicon

[@okaydmuzikkk6771]

Bruh said... 0.003$ 😂😂😂 😂😂

[@carterswonderfulwackyworld3583]

I drop two tracks a month with no music videos and only use paid social media ads, and I do very well in streams and got a cool small fan base now. I know I still have a ways to go tho, but you can be low key and still accumulate fans, just gotta make good art, promote and pop out every now and then. My next strategy is merch and music videos next summer. This a marathon not short sprint. 🏁

[@ROCcityhotboyBAM]

👍🏾

[@jameyroberti1517]

any suggestions about when the algorithm doesnt push ur stuff?

[@CurtissKingTV]

Make better content, keep tinkering, and stay consistent.

[@cubbdacrossfacecrippler]

You're the algorithm. The work you put into pushing your stuff is a big part of that. If the Internet algorithm doesn't work for you then constantly go out amongst the people and push it. Every event that you can get to take your merch and music. Make sure the music is good too.

[@jameyroberti1517]

for sure @@CurtissKingTV

[@woahdaniel]

So basically you have 2 options. 1. Get good at making content (you can get good in 1 year with consistency and hard work, so people will hear your music while you’re in your prime) 2. Reinvent the wheel and come up with something that revolutionizes music (could probably take you your entire life and your music probably won’t be heard until you die) What’s your pick?

[@joshuaB.Nicholas]

1 cause 2 damn sure not happening by then I’ll have a wife,and shit then I don’t be in the studio like that.I’m focused on making good music

[@keeptrxllbeats4201]

1

[@theboy2023beyond]

don't generalize it you need to see kendrick live

[@BKLYN_TZU]

Let's keep it a bean all these people that are blowing up like Russ and Kato are non black show me a black artists that's doing these miracles then it's plausible those non black artists are tapped into something totally different

[@CurtissKingTV]

Yeah, as a Black creator myself I'm not denying the existence of a price gap for different types of content creators based upon their race and appeal to specific demographics. My question is, why do I feel entitled to have the same access to that capital and audience to validate my success? I myself accounted for $70K in DistroKid affiliate sign ups and I'm on retainer as a Black content creator. The gentleman in the pinned comment above is also a brotha that's getting to it. Truth be told, in our space of music there's simply not enough creators that look like us, to back your statement as a fact. They can't pay who they don't see.

[@scottjunior5479]

LaRussel, Saba, Chance (before he signed), Tobi Lou, Smino … I can go on but it’s possible

[@RepeatFactor2]

Keep telling yourself that your skin color is why your music isn’t popular and it’ll keep being your reality. N*gas wanna blame everything for their situation except themselves.

[@chiefchristopherkru2676]

Umm... Correction, the payout is $0.00FOUR, Curtis 😒 😅😅

[@jaklair]

40th