If you want to know more about the best writing platforms to build an audience, check out this other video I made: kzbin.info/www/bejne/eHa8ZnyJhsx4b8U
@jenlahr5 ай бұрын
Also. As a ghostwriter. If it’s good. The person you wrote for will pass your name around to their inner circle. Aka. More clients = more ghostwriting contracts
@DENADAGRACIA6 ай бұрын
Notes: What action do I need to take so that making more money happens naturally as a byproduct. What videos, podcasts? Doesn't matter, pick one, press publish. Organic takes time. Monetize what you're skilled at as a service to someone. It's easier to sell 1 person on 5K than many people on lower ticket offers. After you've been consistent for 3-6 months writing online every day, which pieces got the most likes/views/comments? Which stories you shared seemed to resonate most with people? Don't create in a vacuum. Get feedback. What is receiving the most high quality engagement? Educate potential customers on a problem they have or didn't know they have. Going viral is not the only skill. Also learn how to make compelling offers. Your first digital product = anything you've successfully done for yourself, explained to someone else. Templates, systems, docs. What am I doing for myself, and what could I package up for others? One product, one platform, one avatar/person, until you're loaded baby.
@valniles61006 ай бұрын
I watched this twice. I took detailed notes the second time and drew up my plan to follow through. Thank you!
@danwindler6 ай бұрын
Thanks Cole. It's funny how most people (myself included) have to hear the same thing, multiple times, for it to click. Appreciate your diligence and persistence.
@RealAmarSheth6 ай бұрын
So true.
@earleyad6 ай бұрын
Another banger, love that you’re putting out all these straightforward actionable advice videos. My biggest takeaway is that consistency and patience are key for any writing based business. Nothing happens “overnight”.
@shubhamdavey2 ай бұрын
@3:20, every form of content begins with writing. For videos and podcasts, one needs scripts.
@Sisanf6 ай бұрын
Banger!! Fantastic video man, literally dropping a decade of knowledge on us for free
@nicolascole776 ай бұрын
Appreciate it!
@Amelia_PC6 ай бұрын
Finally, these are some fantastic pieces of advice! I really wish I could find similarly insightful advice for comic, animation, and game artists.
@amyoungil6 ай бұрын
And filmmakers.
@ariekoprasethio3 ай бұрын
🎯 Key points for quick navigation: 00:00:00 *☕ Reflections on Writer's Fulfillment* - Discussion on the common question of achieving financial freedom as a writer, - Exploration of the speaker's journey from failures to success, - Emphasis on the importance of developing writing skills for monetization. 00:01:27 *✍️ The Power of a Daily Writing Habit* - Importance of consistent daily writing for achieving desired outcomes, - Clarification between outputs and inputs in achieving financial goals, - Recommendation to start writing online as the first actionable step. 00:03:28 *🎭 The Value of Ghostwriting* - Explanation of ghostwriting as an entry point for monetizing writing skills, - Comparison between selling services and digital products for income, - Insights on viewing ghostwriting as a dividend on writing skills. 00:05:36 *📰 Developing a Weekly Newsletter* - Strategy to identify successful content themes through analytics, - Encouragement to view writing as a business and gather audience feedback, - Practical advice on aligning newsletter content with reader engagement. 00:07:57 *💡 Creating an Irresistible Offer* - Stress on the skill of offer creation to unlock earning potential, - Importance of educating clients about problems they are unaware of, - Overview of mistakes by creators focusing solely on going viral. 00:09:20 *📦 Launching Digital Products* - Guidance on leveraging existing practices to create digital products, - Advice to use personal achievements as the basis for product creation, - Encouragement to begin digital product creation after audience growth. 00:11:27 *🚀 The One Product Strategy* - Introduction to a framework of focusing on one product, one avatar, one channel, - Explanation on how this approach drives revenue and simplifies actions, - Caution against spreading resources too thin across multiple products. 00:13:16 *🔄 Reflect and Reinvent* - Encouragement to periodically evaluate and adapt one's approach in business, - Sharing of the speaker's personal evolution and strategic decisions, - Final thoughts on how consistent effort over time ensures success as a writer. Made with HARPA AI
@FernandoLabastida36 ай бұрын
This is cool. The inputs vs. outputs thing is the analog of leading indicators vs. lagging indicators. Jerry Seinfeld nicely demonstrated this by having his yearly calendar filled up with continuing Xs day after day, which is when he would write jokes. The unbroken streak of Xs shows he was making progress on the way to becoming a top (or the top) comedian.
@lkostova6 ай бұрын
Love the new shipyard studio! Great job to Kevin Shen and the Dream Studio crew!
@mr.ibtasam5 ай бұрын
Thank God ! You started your own youtube channel... Big big fan by the way.
@nicolascole776 ай бұрын
Everyone who emails me asking for a Zoom coffee to "pick my brain," this video is for you ;)
@TalentEthos6 ай бұрын
Funny thing. I was sipping my morning brew while watching. I wondered if you had an empty cup prop. Lol Loved this video, your perspective, & teaching style. Your flipping the online writing world on its head. Nice!
@nicolascole776 ай бұрын
@@TalentEthosI didn’t actually! Real coffee. Required ✅
@FernandoLabastida36 ай бұрын
@@nicolascole77 French press or Aeropress?
@richardbracknell92146 ай бұрын
First to comment. I'll check back in when I've got some results. Thanks for the advice.
@nicolascole776 ай бұрын
please do!
@huwwrites6 ай бұрын
So much value, thanks Cole!
@EnglishFluencyFun19 күн бұрын
Pure gold!
@davidamzhustle5 ай бұрын
I appreciate you sharing all that! I’m a former digital marketer that pivoted into ecommerce/Amazon FBA. Writing is something I want to get better at and possibly revisit the marketing field. But just starting the habit is the writing is what I want to do. Current member of Typeshare!
@FinancialPsych101-iy9oi6 ай бұрын
This is excellent content! I am so excited. I now believe I can make a living writing. Here goes!
@angie54966 ай бұрын
As always, extremely helpful, and especially by laying out the steps along with *milestones*. I find the milestones are often missing from the advice of other people. That is, okay, if I'm at Step 3, when do I transition to Step 4? I'm still on Step 1 but appreciate knowing the milestones along the way. The milestones also help me determine how far along I am, and how to tailor my inputs.
@ashwinkrishnanpc7555Ай бұрын
Something about Cole is so trustworthy I think it's the lack of jokes + how matter of fact he is
@authorgreene4 ай бұрын
Let's consider the writer friend of Nicolas Cole's who feels unfulfilled at the beginning of this video. She makes two statements: 1) She feels unfulfilled even though she's writing full time, and 2) that she doesn't know if she'll ever get financial freedom following in Mr. Cole's footsteps. This video addresses the second statement. I'd like to address the first. I'd venture a guess that the reason she feels unfulfilled is that maybe a content writer is not a real writer. A KZbinr named Max Murphy theorizes that content copy (e.g., advertisements.) isn't ever a creative act within the realm of art. It's not even real language (see his video "Our Culture is Dying" for the nuances of this part of the argument; it's not relevant here). I don't think a writer who has a passion for writing (that is, creating art) is going to be fulfilled no matter how closely they follow Nicolas Cole's advice. He's not talking about being a writer; he's talking about manipulating words to create advertising content. That's not what most people think of when they want to be a writer. If she happened to get financial freedom writing content for websites or whoever, would she finally be fulfilled? I don't think so. Not if she's truly wanting to be a great writer. Not if the dream is a novel, a book series. What if she quit using all of her brainpower to write advertisements and began using it to pursue her art? What if she didn't burn herself out writing about the latest thing some company wanted to sell and instead wrote characters and created plot? Would she feel fulfilled then? You know what, I don't know if she would. But if she didn't feel fulfilled, I bet she'd feel like she was heading, finally, in the right direction. So get out there and write your poems, your books, your personal essays. Don't waste your love of the craft on crafting soulless ad copy in hopes of making money. That's not the dream and it's not the path to making it big with your art. It's a distraction at best, a way to kill your art for good at worst.
@rech377129 күн бұрын
You have made some excellent points. Thank you for your well thought out comment.
@jonwinsor923320 күн бұрын
I don't know about "art", but you should at least be able to write something you believe in. Maybe you do your art on the side, but for your day job, you at least don't want to be hawking vinyl siding, producing the digital equivalent of landfill, etc etc.
@myhonestadvice2u6 ай бұрын
This is pure gold. Thank you Cole
@suvendroseal17246 ай бұрын
The last few videos felt like a lot of repetition from stuff you've already taught, but this one felt so much more genuine than them and more fresh
@nicolascole776 ай бұрын
Thanks for the feedback :)
@josuemedina49676 ай бұрын
That’s because most people need to be reminded, not taught. He makes repeatable videos because it’s the same people asking them the same questions constantly.
@sleepingiantino6 ай бұрын
Loved the video man! You drop a lot of value on this channel
@nicolascole776 ай бұрын
that's the goal
@salonewomen7866 ай бұрын
I just bought your book "Art and Business of Online Writing." Thank you!
@LS-uw5cc6 ай бұрын
Perfect timing! Just what I needed! Thanks a million! 😊
@nicolascole776 ай бұрын
So glad!
@mfvelasco4 ай бұрын
This is gold. Thanks, Nicolas!
@nileshnambiar6 ай бұрын
Thank you Cole for sharing this simplified (by no means easy) blueprint with the right amount of information for anyone to start taking action immediately. Love ship30 for 30 and the amount of sharing you and Dickie do on the Espresso Hour. The one step I would add before these 7 is, Step 0: Do interesting things that excite and fulfil you which you can then write about.
@aaronglynnwalker2 күн бұрын
Each of Cole’s steps, with my personal notes. Maybe you’ll notice something within that you’re facing as well! - ❶ YOU HAVE TO BUILD A DAILY WRITING HABIT AND START WRITING ONLINE - Every outcome you desire is built on the *foundation of writing online - Outputs are the result of inputs - ‘What action do I need to take such that making more money happens naturally as a by-product?’ What lands with me here is the *work that is required. I like to *not work. I would rather tidy my home and ‘learn’ on podcasts and KZbin videos than sit down and do the work. But ‘learning’ all day, every day isn’t doing the work. It isn’t building a daily writing habit and posting online. Also - posting online is leverage. Doing client work and trading my time for money isn’t leverage. The internet is the leverage-producing-money-making tool. It’s as if I’m a roofer, and instead of grabbing a hammer to drive in nails, I don’t use any tools - when they are totally available to me. How moronic would that be? The internet is a tool here for me to learn how to use and make money with it. ❷ START GHOSTWRITING ON THE SIDE - Digital products aren’t the first path to money - selling your writing as a service is that path. ‘Dividend on your skill’ doesn’t really compute in my brain. Maybe I’m a dummy. In my head, a dividend comes to you with no action. It’s gravy. But here, a *lot of action is still required to ‘get this dividend’ (find customer, learn sales, learn their biz, do the work, respond to feedback, billing). If there’s another way to understand this, please school me! :) - Do take a hybrid approach - monetize with *both ghostwriting-services *and digital products Cole has a ton of content around finding and selling clients - making money with writing. This problem can be solved (for free, on KZbin) ❸ START A WEEKLY NEWSLETTER - 3-6 months into writing and posting online, review my metrics. Which posts performed? - My newsletter is about those topics and posts that performed best. It’s not spelled out here (for me), but I believe the point is simply - own your audience so that when you have an offer / digital product ready, you have your own list of readers and leads you can market to. ❹ CREATE AN IRRESISTIBLE OFFER - For someone to buy what I’m selling, they have to be educated on a problem they didn’t know they have - or - they have to be reminded of the problem they have and ground it in the cost of inaction. This is a point where I need more instruction. An offer for my ghostwriting clients? An offer for the next point of digital products? ❺ WRITE A LANDING PAGE AND SELL YOUR FIRST DIGITAL PRODUCT Groundwork for this step: - Starting to build an audience and email list - $10-$20k/month ghostwriting - Working full-time for self Creating my digital product is anything I’ve done successfully for myself just explained to someone else. This is absolutely Brett of DesignJoys course that kills. He just did a thing, other people wanted to do that thing, and he just told them how to do it. ❻ ONE PRODUCT - ONE AVATAR - ONE CHANNEL - TO A MILLION IN REVENUE - Simplicity is velocity Cole did this with his service business and digital product. I understand how Ship30 did this (he explains here). What I would love elaboration on was how this was the case for his ghostwriting agency. What was the 1, 1, 1, exactly? And how could I apply that to my video production business? ❼ REFLECT EACH YEAR AND ALWAYS BE LOOKING FOR THE NEXT VEHICLE Constant reinvention is necessary. This is normal, to be expected, to not be shirked away from. -- My family and I would love to move out of Houston, Tx. We want to move to a climate and environment that is more beautiful, more times of the year. Natural beauty is rare here. Our oldest son has special needs - and a little brother and sister. Our hands are incredibly full. My video production business has taken a bit of a downturn in the last 6 months which is a discouragement. I’ve coasted on my skills and leaned on the work coming to me, doing zero pro-active marketing and hunting and killing. If I don’t take different actions, I’m not going to reach my goal of moving away from grey Houston and at the same time provide care for my son. I have to develop better habits and offers for my video production business, and I am choosing a new path (to Cole’s point 7) to divorce my income from being in a particular time and place with a video camera in my hands. The internet is the tool to do that thing. Writing online and having an online-business is a solution to that problem I face. My biggest takeaway from today’s class is I’m just not doing the *work. I’m not waking up early and writing online (amongst doing my client work and taking care of my son and trying to rehab my relationship with my partner). It’s just plan hard. It’s the case of the brain knowing the correct answer to the questions I’m asking, but emotionally I can’t come around. I’m in my poopy diaper where I like it. But I don’t really like it, of course. Focusing on Cole’s lesson today, and taking these notes, and reflecting on my situation, I think, is a step in the right direction. In some small way, these notes are an act of creation. This, for me, was a new step. To not simply consume the content passively, but attempt to actively learn. So this act of creation and brain-power felt good.
@tobiasburkhardt76026 ай бұрын
I think the hormozi framework is even a bit broader and channel in this case would be organic content with no ads or outreach. You went even narrower by limiting it to one organic plattform only with twitter, which speaks even more to the power of the framework
@theawakenedyou6 ай бұрын
Hey Cole! Great video! My question: What do you suggest about the subject of spirituality? Sometimes, I can't seem to get out of my head that social media doesn't need any more spiritual content, but then I hear you. I appreciate you!
@dofineviews8314Ай бұрын
Thank you cole. Please i need that your book THE ART AND BUSINESS OF GHOSTWRITING sir.i want to start the race today
@ZahraddeenUba6 ай бұрын
One product one Avatar one channel I got an idea about writing to stand out
@phillytwo1five6 ай бұрын
So glad I discovered your channel! Btw, has anyone ever mentioned how much you resemble Nick Sirianni, HC of the Philadelphia Eagles?
@Krys-f6x2 ай бұрын
How do you get companies to even consider giving you a job? Do you just Google them and send in a portfolio or something? Sorry if this is a stupid question. I'm not very educated of a person but have always found joy in writing. Writing is a beautiful thing, and I love it.
@aaronglynnwalker2 күн бұрын
Lots of videos on Cole's channel that answer your question :) Keep going!
@archiebeee6 ай бұрын
I really love to write. But I need a little help here, I love to write, as I said, but my brain kept on juggling different niche. I love writing, speaking, and self-improvement niches. And I can't get over these three. But I need to start again to only one. Which one should I prioritize? 😢😢😢
@TheSherKhhan5 ай бұрын
Making 20k as a Ghostwriter and I will be good for life man!
@TheGreyThompson6 ай бұрын
I’ve been watching this over and over again to internalize these ideas. Thanks Cole!! 💪
@TheSherKhhan5 ай бұрын
Woohoo now we all are going to become Millionaires!! Just TRUST the PROCESS guys!
@jeffreyhoungbadji6 ай бұрын
Really helpful
@MindMetalworks5 ай бұрын
hi there, thanks for this great video. Please may I ask a question: you say start a newsletter when you are consistently writing online. So where do we post until then?
@HikkokimoriSeraph6 ай бұрын
Do you think the AI will take over the copywriting job away? I tried it myself and it isn't much appealing as of now but what do you think in maybe 3-5 years from now if it becomes more advanced. Can anyone provide any unbiased truth on this? Thank you.
@cosmicdownload20254 ай бұрын
are you using chatgpt to write?
@entertaininglearning6 ай бұрын
second to comment. You drop value bombs Nicole.
@nicolascole776 ай бұрын
mission accomplished
@f.c.48756 ай бұрын
Thanks, Nicolas
@Adnanhasb16 ай бұрын
Thank you so much for this video
@amozossify6 ай бұрын
Fellow WoW player in my teens here. Pretty sure the skills you need to learn to be successful are hidden in that game. But only in classic, grinding for hours and hours trying to get a result 😂
@professor_ozzy6 ай бұрын
Where's the lin to the newsletter?
@johannamatero47486 ай бұрын
Aren`t you actually talking about copywriting instead of ghostwriting?
@cipriandobrea73695 ай бұрын
Not necessarily. Could be more thought leader type content.
@MebtuBerhanuUnofficial3 ай бұрын
Kinda works for both
@adamant_276 ай бұрын
A question on platforms. What about Threads? You guys never talk about this one but it seems to be growing rapidly. Is it still in the early stages to care about it?
@nicolascole776 ай бұрын
Too early to tell
@rafaelmelosites6 ай бұрын
Finally the shredded guy from quora posted a video
@nicolascole776 ай бұрын
Throwback
@navneet104366 ай бұрын
I didn't get anything. I am just starting a newsletter of my own. Thanks
@1bhanuja5 ай бұрын
How will u get an audience for it?
@divyv206 ай бұрын
Hey Nicolas , very good video . I can do better editing in your videos which can help you to get more engagement in your videos . Pls lmk what do you think ?
@JohnPatrickWeiss6 ай бұрын
I wonder how much AI is disrupting ghostwriting businesses?
@maxwellanderson0074 ай бұрын
It wasn't Hormozi who came up with One Product, One Avatar, One Channel to One Million Dollar. It was Mark Morgan Ford and Will Newman in their book "Persuasion: The subtle art of getting what you want". This book specifically focuses on one thing The Rule of One - One Reader, One emotionally compelling idea, One Problem, One Solution and One Call To action. That book was published back in 2014. Hormozi is a liar and thief.
@imaginaryobligation9516 ай бұрын
Can you make video on how to grow on X/Twitter? Mayhe talk about engagement on Twitter
@nicolascole776 ай бұрын
Are you writing & publishing every single day? If not, no other information is necessary.
@imaginaryobligation9516 ай бұрын
@@nicolascole77 I do try to publish every single day. Mostly threads but when I don't engage, views are little.
@MBeyeline6 ай бұрын
Honestly, I don't think this is relevant advice considering the ai capabilities of writing short form content better than humans. Look at how many people got fired from companies across the world because ai writes better, faster and costs cheaper. There's no market for ghostwriters as ChatGPT now does the heavy lifting when it comes to short form posting. I actually think long form writing is where writers stand a chance to build something. ChatGPT can not create long, compelling pieces as it does with short form ones. So writing a whole book and then aggressively promoting it might give you a name and stability compared to newsletters and blog posts.
@WhatTheFeather6 ай бұрын
I can vouch for this. AI killed my ghostwriting business I spend 12 years building. It was devastating. All my clients jumped ship the same month.
@therealfrankwhite4 ай бұрын
Serious question - Who's paying $5k to $10k per month for ghost writing? Is this writing premium content for a single company basically another day job? Or the typical hiring of a dozen cheap overseas fiverr writers just using chat gpt articles?
@nicolascole774 ай бұрын
Literally any business on planet earth that wants to generate more leads & business opportunities.
@mrnorbotron33085 ай бұрын
2:15 ok, but what?
@bizcraftzone4 ай бұрын
I'm writing for four months now. 2 contacts and 40 clicks 😂 guess I'll stick to my 9to5😅
@A.business.journey2 ай бұрын
I don't think that you actually mean that, but just in case, please don't give up on your dreams, think about it this way, it's always 2-4 years of work and grind to have the kind of life you want for the rest of your life, i want to tell you something, if you have the skills to make 10k, 30k, 100k per month, you will have those skills for the rest of your life, thus you're going to be able to make this kind of money anytime, anywhere you want It might take years, but once you get there you'll STAY there forever, always remember "you only have to get rich once"
@SelloutSmbero4 ай бұрын
This might be me, as a barber, telling creators to get a haircut, but if you're good at building an audience you could just partner with someone who's good at creating offers.
@BridgetMWillard6 ай бұрын
Yes, everyone sees "overnight success" not the last 20 - 30 years of your career.
@MrStarnerd6 ай бұрын
A-mazing Like if you got here from his tweet
@perseoeridano41822 ай бұрын
👏🏻👏🏻👏🏻
@I-talk-about-tough-topics4 ай бұрын
The wall. It's there. It's white, of course, because walls like these are always white. But it's wallpapered. Little highs and lows. Like the atoms. And that's part of the story behind the 1986 Nobel Prize in Physics, except that it was the ceiling. I think it was in Scientific American. I wrote a report about it back then. Scanning tunneling and atomic force microscopy. The end. Writer currently has no choice but to go back to consuming content
@maxwellanderson0074 ай бұрын
Cool
@sobeidalagrange71295 ай бұрын
❤❤❤
@KiaOrion5 ай бұрын
Hugeeeeee
@wysteriafox29775 ай бұрын
Funny this guy pushes ghostwriting as your ticket but has he even looked at the rates for Ghost writing these days? 😂😂 this man just happened to be in the right place right time. And sure he has skills, but dont act like anyone can just start making 5k a month from Ghost writing
@nicolascole775 ай бұрын
I’m sorry you’re struggling with that limiting belief. Here to help whenever you’re ready 🙏🏼
@JulianCapuchinoАй бұрын
Stay in stro hats
@SigmaFeminine6 ай бұрын
not the Ali Abdaal “So the other day over coffee my friend who I’ll call Joe asked for my advice” script 🙏🙄 At least this wasn’t conceited and negative like he does it and the info is more practical and interesting
@aliabdaal6 ай бұрын
😂😂
@timesmash5 ай бұрын
Is he an outlier or normal liar?
@tanL225 ай бұрын
If you're selling a product, your financial freedom isn't coming from writing...it's coming from selling a product🤦🏽♀️. Horribly misleading title.