Learn Copywriting in 76 Minutes

Learn Copywriting in 76 Minutes | Harry Dry

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Күн бұрын

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@DavidPerellChannel 5 ай бұрын

Harry Dry is the best copywriter I know. He's built a 130,000-person newsletter teaching people how to do it, and by the end of this interview, you'll be at least a Green Belt in copywriting. Some of his rules for writing: 1) A great sentence is a good sentence made shorter. 2) Writing great copy begins with having something to say in the first place. 3) Copy is like food. How it looks matters. 4) Since the look of copy matters so much, don't write copy in Google Docs. Write it in Figma (so you can write and design at the same time). 5) Kaplan's Law of Words: Any word that isn't working for you is working against you. 6) You know a paragraph is ready to ship when there's nothing left to remove. It's like a Jenga tower. The entire thing should collapse if you remove something. 7) Make a promise in the title so the reader knows exactly what they're going to get if they click. Then, deliver on the promise. 8) The three laws of copywriting: (1) Make it concrete, (2) make it visual, and (3) make it falsifiable. 9) Make it concrete: Don't be abstract. For an example, say you're writing about habits. Don't talk about "productive routines." That's abstract. Write about "waking up at 6am to write" instead. It's concrete - and much more vibrant. 10) Make it visual: People see in pictures. This is why instead of memorizing card numbers directly, world memory champions memorize cards by turning them into pictures and then back to cards. 11) Make it falsifiable: When you write a sentence that's true or false, you put your head on the chopping block, which makes people sit up in their seat. 12) When has a falsifiable statement resonated? Galileo got sentenced to a decade of house arrest for saying that the earth spins around the sun. That's a falsifiable sentence. But nobody would've done anything if he'd said that the earth has a harmonious connection with a celestial object. 13) Write with the delete key. Using fewer words lets you be more impactful with the words you keep. 14) The job of a sales page is to make a bold claim at the top. Then spend the rest of the page backing up what you've said... with a ridiculous amount of proof. 15) If your competitor could've written the sentence, cut it. 16) Good copy is differentiated. Here's an example: Elon Musk shouldn't write "The Cybertruck is the world's best truck." Ford or Dodge can write that sentence. But only Elon can write: "The Cybertruck is tougher than an F-150 and faster than a Porsche." 17) Some days, the writing comes easily. Some days, it takes sweat. The reader doesn't care if you wrote for two minutes, two hours, or two days. The ink looks the same. 18) Great copy reads like your customer wrote it. Talk to them.

@adeshinostanleyademola869 4 ай бұрын

Not aure you'll see this, but what do you think about adding more images. S I am not sure I know some things Harry spoke about. Like books and names of people. A picture will work. By the way, great session. 😊

@RC_CarRacing 4 ай бұрын

What do you think about the times when MJ announced 'I quit' and 'I'm back'? I think that makes MJ the best copywriter ever. He wrote those lines himself.

@HarryDry 4 ай бұрын

@@RC_CarRacing “A great line is a good line made shorter”

@meghnarajpopat5524 4 ай бұрын

11😅😅😅😅😅😅😅😅😅😅😅😅😅😅

@meghnarajpopat5524 4 ай бұрын

11😅😅😅😅😅😅😅😅😅😅😅😅😅😅

@kashafzaman8436 4 ай бұрын

i just love that real masters of their craft don't gatekeep

@josetorres549 4 ай бұрын

Here's a framework based on the info. Great interview, sign up for the newsletter. 1. Visualization Ask: Can I visualize it? Purpose: Make your audience see the imagery in their minds. If they can see it, they can remember it. Application: Use concrete, tangible words that create vivid mental images. Abstract ideas often get lost, so zoom in on specific details to make your message memorable. 2. Falsifiability Ask: Can I falsify it? Purpose: Make statements that can be proven true or false. This builds credibility and engages your audience by making them think critically. Application: Avoid vague, subjective claims. Instead, use specifics that can be validated. For example, instead of saying “good values,” describe the actions or behaviors that demonstrate those values. 3. Uniqueness Ask: Can nobody else say this? Purpose: Differentiate your message by saying something that only you or your brand can claim. Application: Focus on what makes your product or service unique. Avoid generic statements that competitors can easily copy. Instead, emphasize your distinctive features, benefits, or approach. 4. Conflict Purpose: Introduce tension or opposition in your messaging to make it more engaging and memorable. Application: Frame your message around contrasts (e.g., before vs. after, problem vs. solution). This helps your audience understand the value of your offer by highlighting what’s at stake. 5. Simplicity Purpose: Keep your language clear, concise, and to the point. Simplicity aids understanding and retention. Application: Write short, straightforward sentences. Remove unnecessary words or jargon. Each sentence should be easy to read and contribute directly to your message. 6. Pacing and Structure Purpose: Control the flow of your copy to guide the reader’s experience. Application: Use punctuation and sentence length strategically to create rhythm and emphasis. Vary the pace to keep the reader engaged and to highlight important points. 7. Engagement Through Storytelling Purpose: Use narratives to connect with your audience emotionally and intellectually. Application: Start with a relatable scenario or problem, build up with conflict or tension, and resolve it with your product or service as the hero. Make your copy feel like a personal letter rather than a generic advertisement. 8. Use of Facts Purpose: Ground your copy in reality with precise, verifiable information. Application: Start with a fact or statistic to anchor your message. Use these facts to build credibility and context before introducing your solution. 9. Iteration and Refinement Purpose: Achieve excellence through continuous improvement. Application: Write, review, and rewrite. Don’t settle for the first draft. Keep refining until every word serves a purpose, and the message is as clear and compelling as possible. 10. Audience-Centric Approach Purpose: Always consider who you’re speaking to. Application: Tailor your message to resonate with your specific audience. Consider their current mindset and the desired outcome, then bridge the gap with your copy.

@delamberty 4 ай бұрын

I am here to appreciate this greate summary.

@Not_Salman 3 ай бұрын

Thank you for sharing these. I wrote everything from first to last and had to organize it. You made it easier for me.

@Trynadrawdawg 2 ай бұрын

Thank you my friend

@99baji99 2 ай бұрын

Nice work - where's the pdf!

@dineshchippa 2 ай бұрын

❤❤

@delamberty 4 ай бұрын

My takeaway. You don't remember what you don't visualise. Make them see it, they will remember it. Use concrete words, they will remember.

@ainsleystewart4844 2 ай бұрын

Facts

@lilbrusselsprout8261 2 ай бұрын

“Just do it” isn’t concrete at all but it’s better than anything this guy will ever do lmao

@Mu4dDi8 2 ай бұрын

@@lilbrusselsprout8261 You've seen "just do it" your entire life. And most of the time with cinematic (visual) ads. That's why you remember it. And most important : Slogan is not sale message.

@Azulblue-g2h 3 күн бұрын

This was not just a copywriting class but a complete lesson for life

@aliabdaal 5 ай бұрын

Incredible stuff, need to take Harry’s course 🎉

@suvendroseal1724 5 ай бұрын

Link to Harry's course?

@HarryDry 5 ай бұрын

@@suvendroseal1724 Coming soon. Will share with the newsletter once done so perhaps sign up there if you like :)

@DavidPerellChannel 5 ай бұрын

You guys gotta meet!

@NirmalKumar31 5 ай бұрын

Did he have them?

@roshanhegde 4 ай бұрын

@@suvendroseal1724yes was looking for the same

@grandmanoor2631 16 күн бұрын

Harry talks way more and with clarity and sharpness of mind for a person who is brief on paper. Love it!

@garethjhancock 5 ай бұрын

Everyone -- from the business owner trying to sell products, to the bloke in the corner of the office who wants to ask for a raise, to the mum selling her kids' old toys on Facebook -- can benefit from this episode. Top work, chaps.

@DavidPerellChannel 5 ай бұрын

Agree! Thanks for tuning in

@MarketingExamples 5 ай бұрын

Appreciate this Gareth!

@SamHornIntrigue 4 ай бұрын

What I really respect about this interview is that both Harry and David are coming from integrity. Their intent is to CRAFT LANGUAGE THAT CONNECTS - which makes this honorable and humane vs. huckstering hype. Kudos to both of you for genuinely caring about the impact of language and for showing how to use words in win-win ways. You are a breath of fresh air in this community and Industry. - Sam Horn, author of POP!

@MarketingExamples 5 ай бұрын

Thank you for the call up, David. Never seen so many lights, cameras, varnished wood. One of the funnest days of my year :) Edit: This is nearly at 100k now. Wow! I'm flattered. Appreciate you all watching, if you find it useful would love a “thumbs up” 🙏

@Aryan.Biswas 5 ай бұрын

This was such a good episode. Listening to it again.

@HarryDry 5 ай бұрын

@@Aryan.Biswas thanks!

@DavidPerellChannel 5 ай бұрын

Thanks for coming on, my man. Was a long time coming

@sreehari5423 4 ай бұрын

wow even this comment is a good example lol.

@kiaorioncreative 4 ай бұрын

listening for the third time now lol

@nicolasray1571 Ай бұрын

This is the BEST copywriting video I've watched. It's not pedantic, or dry, or self-serving. Just great strategies all the way through.

@HarryDry Ай бұрын

thank you!

@xiwen9216 4 ай бұрын

Came here from Harry's newsletter. One of the best 76minutes I spent learning this year!

@thesreyo3593 5 күн бұрын

The best podcast i have ever seen. Great.

@Kyoto99952 4 ай бұрын

What a coincidence. Today I was thinking ''I need to watch a video about the process of copywriting itself as a craft and skill, but all these copywriter talk about their business, their successes, whole life story since birth, abstract marketing philosophizing. As an aspiring copywriter, that does nothing for me.'' And then this is the first video that I clicked on!!! Super great concept. Indeed you saw a gap in the podcast field and dove right in. Well done. And not just copywriting by the way. Everyone is copying Joe Rogan trying to have a conversation with the guest as a buddy being entertaining, without making sure to give viewers something USEFUL. Thanks!

@HarryDry 4 ай бұрын

Appreciate this! thanks for watching :)

@lheurech 3 ай бұрын

This content is free? Just Wow. Thank you so much!

@archive9558 4 ай бұрын

I've never seen this channel before. I got a recommendation from KZbin. I like the vibe I'm getting from it. Straight to the point. No stories that don't help the narrative. Just pure insights.

@DavidPerellChannel 4 ай бұрын

Welcome aboard!

@ShekaranJagadeesan 4 ай бұрын

no matter how much you learn, you need the "feel factor" to execute it... and that's why this whole setup is amazing. On the left, you have the teacher who is constantly trying to make things tangible and on the right, we have the amplifier who is continually giving emotional feedback on how the "first instinct" feels. Amazing content 👍

@SerhatOzenerGayrimenkul 4 ай бұрын

"Copywriting is an art of simple communication." Wonderful 😍

@syeddaniyalali7788 4 ай бұрын

I am not even a copywriter but I would love to see more examples of Harry's copywriting process. This was just gold for ANYONE who wants to improve their short-form writing in any medium.

@oj4453 5 ай бұрын

I'm 10 minutes in and absolutely loving this so far. The passion Harry has for copywriting is palpable and he's just shooting out one gem after the other! I wish all podcasts were this insightful!

@HarryDry 5 ай бұрын

thank you for watching :)

@DavidPerellChannel 5 ай бұрын

Gets even better... dude was cooking

@matthewlakajev 4 ай бұрын

This guys enthusiasm makes me want to write - it’s infectious.

@errmmm 4 ай бұрын

Love your LinkedIn posts

@errmmm 4 ай бұрын

Didn't know you had a YT Channel too. Just subscribed! Why do you send us to Loom in your newsletter and not YT?

@MikeeJ 4 ай бұрын

I absolutely love you David & everything you’re doing for the industry. Small tip: When you’re reiterating what guests are saying - don’t say word for word what they just said but try to summarize it in your own words. Or just let it breath & get onto the next point. Not trying to rip you apart, just know you have a bright future & I’m excited for the future of this show.

@DavidPerellChannel 4 ай бұрын

That’s good feedback! Thank you

@MikeeJ 4 ай бұрын

@@DavidPerellChannel happy to help! 🙏

@Real_Matt Ай бұрын

Honestly Dave and Harry - very, very grateful for this. Fantastic content.

@manoharreddyyaram Ай бұрын

This is absolute gold. Glad I came across this video...

@NafisSadekeen 23 күн бұрын

This video's title is another great example of a great copy! The video appeared in my suggestion almost a month ago; today I am watching it and the reason I still remember the video is the title! The '76 Minutes' got stuck with me.

@HarryDry 23 күн бұрын

haha, thanks, we wrote it this way!

@krisproaffiliate 4 ай бұрын

Immediately I noticed, This guy makes so much sense, I need to write this down! 😊 Most people online or on KZbin know stuff but don't know how to explain it or teach it to others or even make it interesting but this guy immediately from first few minutes he already explained the simplicity behind his copywriting method and it makes so much sense. Awesome 👍

@HarryDry 4 ай бұрын

Appreciate it, thank you 💌

@DAWRAN_KHAN 2 ай бұрын

PURE CLASSIC... FROM THUMBNAIL TO ENDING...

@JaneNewAuthor 4 ай бұрын

Not one, but two new channels to subscribe to! Forever grateful for the KZbin algorithm. I'm a writer. You've given me so many ideas for my website and advertising. Thank you!

@RC_CarRacing 5 ай бұрын

Harry is the best example of 'show, don't tell'. Thanks David. I recently discovered copywriting and Ogilvy and I'm loving it. Harry is probably, Ogilvy Reborn.😄

@DavidPerellChannel 5 ай бұрын

"Ogilvy reborn" is quite the compliment

@RC_CarRacing 5 ай бұрын

Thanks. Harry is the much needed copywriter teacher for beginners like me. Could you please request him to write a book teaching copywriting? I discovered his website after watching this episode and I absolutely loved it! The book could be just his website, condensed.

@rananapier8424 Ай бұрын

This was so eye-opening and valuable, like my mind is blown by how easily I understood all of this but also I took notes on everything because nothing felt like a word wasted! Well done~ Thank you

@VickyLashenko 2 ай бұрын

This is the best interview I’ve ever seen. I love how this was so valuable AND entertaining! I’ve never heard of neither of you as I’m just dabbling into copywriting - and this was truly the best. Two buddies having a very interesting convo. The host was very well prepared as well. I’m super impressed! Subbed!

@HarryDry 2 ай бұрын

thanks vicky!

@ohaiadit 5 ай бұрын

When I saw Harry's name in today's newsletter my face instantly went 😮On top of that, I got to see an unexpected Harry Dry face reveal, which is a pleasant bonus! Thank you David for this super insightful collab from two of the best writing newsletters out there.

@DavidPerellChannel 5 ай бұрын

The mask is off for Harry Dry!

@natalionatalio 3 ай бұрын

Valuable knowledge from a person who keeps repeating "falsifiable" when he means "verifiable".

@lukeo.6410 3 ай бұрын

I think he does it on purpose. 😂 Falsifiable is more memorable

@grandmanoor2631 16 күн бұрын

He got you talking about him 😅

@simranchopra5407 4 ай бұрын

This is the best 'free' copywriting masterclass. Harry Dry shares his process succinctly and leads by the power of examples. He's made me believe in having a swipe file with good communication that serves as inspiration. And the best was rewriting which is a form of practise. Thank You David, for sharing this wonderful knowledge bank.

@extremeintelligence Ай бұрын

This was amazing, I couldn’t stop watching!

@chanbath8 Ай бұрын

brilliant conversation - thank you. subscribed and followed!

@rahmatillorahmatullayev9059 Ай бұрын

There is a lot to learn from this podcast

@tomjackpaul8566 4 ай бұрын

Invaluable information boys. Thank you!

@laurengilchrist 4 ай бұрын

This is fantastic! I'm going to watch it a second time-so many great takeaways. Thank you, Harry and David!

@craigleblanc 5 ай бұрын

This guy is an absolute beast. Subscribed to his newsletter and I'll be referencing his work often moving forward!

@HarryDry 5 ай бұрын

appreciate you watching craig!

@DavidPerellChannel 5 ай бұрын

A beast he is

@avigailomichael 5 ай бұрын

❤Will need to watch this several times!

@HarryDry 5 ай бұрын

thanks for watching Avigail!

@DavidPerellChannel 5 ай бұрын

Glad you're enjoying it Avigail!

@ceciliabosire 5 ай бұрын

I took notes like it was my first day in an exciting class. Thank you. “What you consume as a writer is important” I will live this statement going forward.

@HarryDry 5 ай бұрын

Good luck Cecilia!

@DavidPerellChannel 5 ай бұрын

Dig it!

@_woo._. 3 ай бұрын

Harry dry is so good at writing newsletters that he got me to subscribe just from him reading them out.

@EdmundAlynJones 3 ай бұрын

This is magic. This is just gorgeous to behold.

@ekeminios 4 ай бұрын

Wow! First three minutes and I've already learned a lot about copywriting! Thank you Harry and David.

@Maria-qk1xo Ай бұрын

Omg the this is golden even 3 minutes in - thank you for sharing

@PatrickHerberts 4 ай бұрын

This is probably the single most jam-packed full of value, and interesting insights that I think I have ever listened to and I mean that not as hyperbole. I was already on Harry's list but this has me going back to read every email I've missed from him now and I'm subbing to your channel and diving into other interviews from you. This is fantastic stuff.

@brad-smith 4 ай бұрын

Fantastic video guys thank you 🙏

@legendreoli 5 ай бұрын

00:01 Copywriting is the number one skill in marketing. 02:04 Visualizing is key to effective copywriting 06:03 Writing copy that is falsifiable makes it engaging and impactful 08:05 Copywriting is about pointing to concrete, visual, and falsifiable things instead of just talking. 11:51 Dave Kitson's successful book strategy 13:46 Effective storytelling can outsell superior products. 17:30 Copywriting is about using metaphors and visuals to make messages more impactful 19:01 Marketing to people who inherited brains instead of wealth 22:32 Understanding your audience is crucial for effective copywriting. 24:18 Writing copy that instantly resonates 27:33 Copywriting is about creating memorable and persuasive messaging. 29:27 Copywriting is about having something to say and saying it well. 32:38 Learn to write and increase Landing page conversions 34:18 Simplify landing page message for better conversion 37:31 Enhancing ad effectiveness through design 39:13 Copywriting is the art of simple communication 42:26 Marketers spend 22,000 hours writing in their career 44:23 Comparing new products to familiar ones for clarity and impact. 47:42 Using facts as grounding in storytelling 49:12 Utilize facts for precise communication 52:43 Effective newsletter writing involves 3 unique strategies 54:28 Emphasizing on short paragraphs for effective copywriting 57:46 Words impact your message. Simplify to strengthen impact. 59:37 Refine writing by testing sentences individually 1:02:59 Importance of maintaining high quality standards 1:04:41 Creating natural flow and conflict in writing 1:08:11 Importance of gaining different kinds of experiences for good writing 1:09:58 Surround yourself with excellence for inspiration 1:13:18 Steinbeck's writing comes alive with sensory descriptions and deliberate pacing. 1:15:10 Sequencing adds suspense and intimacy to writing.

@DavidPerellChannel 5 ай бұрын

Thanks!

@nightninjx 2 ай бұрын

this was so insightful, thanks a ton to both of you

@Not_Salman 3 ай бұрын

Not only I went through all of it but I have noted everything in beautiful formatted way. Will be sending you progress. Thank you David. I missed a lot of things because of Accent but it works for me.

@ncpelareja 3 ай бұрын

THIS IS GOLD!

@Nafiseh-f3b 4 ай бұрын

Genuinely the best thing I've watched on youtube so far😍. Thank you both for the amazingly useful episode.

@HarryDry 4 ай бұрын

Thank you for watching!

@shhthehiddenfiles 5 ай бұрын

Okay, can we state the obvious... Harry's outfit is on point!!!!

@MarketingExamples 5 ай бұрын

thank you paolo!

@DavidPerellChannel 4 ай бұрын

Dude’s ready to hang with the lads and march into battle at the same time

@randyotterbridge 4 ай бұрын

Harry Dry is Dope! Everytime I read marketing examples, I spend a lot of time taking notes. This interview is the same. Metonomy? Had to GPT it. But when I did the flood gates opened on how to use metonomy for my thumbnails, my book's copy, AND my headlines. Bros, this is a great episode.

@Publishnowthinklater 4 ай бұрын

Just discovered Harry. Love his POV on copywriting.

@jaquelinekist2769 2 ай бұрын

This is gold! Thank you guys for sharing, best learning piece I've had this year (:

@Victoriaward 2 ай бұрын

Wow, what a legend! This was amazing!

@usmanraxool 5 ай бұрын

this is insane... packed with value and that too for free.

@HarryDry 5 ай бұрын

thanks for watching!

@photorox Ай бұрын

Fantastic content guys. Thanks for sharing !

@khushilunkad5544 5 ай бұрын

The quality of production is incredible!

@DavidPerellChannel 5 ай бұрын

Thank you!

@alexrolnik5918 Ай бұрын

David hello. I really liked how you asked the questions to Harry, in the way that helps to uderstand the vision and ideas behid it. Also to clarify and to be on the same "page with Harry" Appreciate your work, thank you very much.

@AK-bl8gl 8 күн бұрын

This is gold!

@IdinSabahipour 5 ай бұрын

This is the must useful video I've watched in years (not a joke)

@HarryDry 5 ай бұрын

thank you!

@BrodesG 3 ай бұрын

Informative, interesting, & humorous-you had me chuckling along Harry. I love how, while educating on the benefits of copywriting techniques, you cleverly and ironically use those very techniques to promote and showcase the product-it’s almost like a meta demonstration.

@producedbypodcast 5 ай бұрын

I've been enjoying Harry's content since I discovered him thanks to his newsletter. Great to see him here! 🎙

@DavidPerellChannel 5 ай бұрын

Face reveal... until now, he was basically anonymous

@HarryDry 5 ай бұрын

Appreciated!!!

@Theebesttttt 5 ай бұрын

One of the few youtubers who's providing valuable content for free.

@DavidPerellChannel 5 ай бұрын

Thank you!

@HaydenJWeal 3 ай бұрын

Such an insightful lesson/interview/Q&A/lecture. Fantastic mediation and summarising from you throughout, David. Thanks for keeping your quality bar high.

@mrmoeezali 4 ай бұрын

This is brilliant, I am thinking of taking both of your course after this one! Wow! Incredible value!

@KiaOrion 4 ай бұрын

SUCHHH A GOOD EPISODE. dear lord. This is GOLD

@HarryDry 4 ай бұрын

thank you! i appreciate it

@andreaaracil6604 4 ай бұрын

So glad I found this channel. Someone is making writing FUN to learn. Thanks David! 😊

@DavidPerellChannel 4 ай бұрын

Yep that’s the goal!

@JOANPETRUSKAHappyBear 21 күн бұрын

When Steve Jobs introduced the I Pod on stage, he claimed to have 1000 songs in his pocket. He then pulled the I Pod out of his pocket to the applause of the audience. The fact that it could fit in your pocket (as compared to existing media players) was the I Pod's unique selling proposition. It was a literal fact and a great visual.

@eamonmkeane 3 ай бұрын

This is masterclass in communication. Has me rethinking an entire presentation even though it is converting well.

@Tatumnscottt 5 ай бұрын

Pure Gold 🌟 Thank you for sharing!

@johnpowers3189 2 ай бұрын

Stunning video. Wow. And the Red Corvette alludes to Prince's song, "Little Red Corvette"

@HarryDry 2 ай бұрын

Missed this! Thanks for the context :) And appreciate it

@neftalylopez1578 4 ай бұрын

This was great. I wish it was longer. 💎

@TusharGDM Ай бұрын

@thepotatoist 4 ай бұрын

The amazing part is that Harry kept mentioning football terms and that was fun to listen to. Playing Trippier at LB 🤣

@Thenerdzzz 2 ай бұрын

I enjoyed everything about this

@michallfaiga 4 ай бұрын

This is brilliant! So happy to live in a time where this information is accessible and free ❤ Thank you was so intriguing to watch

@BryanKirch 4 ай бұрын

“So confident in my copywriting I leave my pants at home “

@taycorps 2 ай бұрын

Get spoken about

@teddymugambi967 Ай бұрын

😂😂😂😂... good one 😂

@LiaGolledge 4 ай бұрын

Harry, you're amazing! David, you're a great interviewer! 🙌

@jaimecastaneda9878 4 ай бұрын

Fantastic information!!

@ummimukhtar173 4 ай бұрын

Thank you so much. I have never heard someone break copywriting and writing more vividly than you and Harry did.

@secretarchiveorg 24 күн бұрын

This Guy Is Actually So Smart , I'm Hooked

@vineethmenon7087 4 ай бұрын

Years before, I had noticed this ad where it said how can you make your two months salary last forever and had thought about the person who might have written this .. now I know! 🎉

@dattrax7 Ай бұрын

So good. Thank you ❤

@jdcampolargo 5 ай бұрын

Two hours of Harry and David going through 100s of different printed ads Can I visualize it? "How to Make Unforgettable Ads" Can I falsify it? "How to Make Ads that change Industries?" Can nobody else say it? "How to Create Ads with the World's Best Copywriter" That's a 10 million view video

@MarketingExamples 5 ай бұрын

Haha. One can hope JD!

@errmmm 4 ай бұрын

@@MarketingExamples where can I find your course pls. Could you please share the link?

@singularityvc 5 ай бұрын

This is pure gold, well executed all around and THANK YOU

@DavidPerellChannel 5 ай бұрын

Appreciate you

@AfzalHussein 5 ай бұрын

I just know this is going to be a banger. Thanks in advance haha!

@DavidPerellChannel 5 ай бұрын

Enjoy it!

@AT-mv2mr Ай бұрын

Couple of things *1.* I use to _hate_ the word copywriting and anything to do with it. *2.* I learned more about "true" copywriting in the first 3 minutes of this video, than I have in my entire life. 3. Thank you YT algo... T h a n k Y o u!🙏

@toninavarromk 5 ай бұрын

Top notch episode, Harry is a legend 👏

@DavidPerellChannel 5 ай бұрын

Yessir. He's the guy I go to whenever I need help with copy

@NomadOverNormal 4 ай бұрын

David learned the valuable lesson of the more relevant you are to more people, the less relevant you become to the right people. Brand is given by being committed to your in crowd, and making outsiders want to understand.