How to Achieve Topical Authority

Stephen Jeske (MarketMuse) outlines 2 ways that you can achieve topical authority:
1️⃣ Create content that goes into depth on a variety of closely related topics
2️⃣ Internally link content into clusters and connect those clusters together
“𝘞𝘩𝘢𝘵 𝘵𝘩𝘦𝘺 𝘳𝘦𝘢𝘭𝘭𝘺 𝘤𝘢𝘳𝘦 𝘢𝘣𝘰𝘶𝘵 𝘪𝘴 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘵𝘩𝘢𝘵'𝘴 𝘪𝘯𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯𝘢𝘭𝘭𝘺 𝘳𝘪𝘤𝘩 . 𝘈𝘯𝘥 𝘵𝘩𝘢𝘵 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘢𝘥𝘥𝘴 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘵𝘰 𝘵𝘩𝘦 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘢𝘵𝘪𝘰𝘯 𝘢𝘴 𝘰𝘱𝘱𝘰𝘴𝘦𝘥 𝘵𝘰 𝘫𝘶𝘴𝘵 𝘳𝘦𝘨𝘶𝘳𝘨𝘪𝘵𝘢𝘵𝘪𝘯𝘨.
𝘈𝘯𝘥 𝘵𝘩𝘦 𝘰𝘵𝘩𝘦𝘳 𝘵𝘩𝘪𝘯𝘨 𝘵𝘰𝘰, 𝘪𝘴 𝘨𝘦𝘵𝘵𝘪𝘯𝘨 𝘵𝘩𝘢𝘵 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘵𝘩𝘢𝘵 𝘨𝘰𝘦𝘴 𝘪𝘯𝘵𝘰 𝘥𝘦𝘱𝘵𝘩 𝘢𝘯𝘥 𝘤𝘳𝘦𝘢𝘵𝘪𝘯𝘨 𝘵𝘩𝘢𝘵 𝘪𝘴𝘯'𝘵 𝘦𝘯𝘰𝘶𝘨𝘩 𝘦𝘪𝘵𝘩𝘦𝘳 𝘺𝘰𝘶 𝘳𝘦𝘢𝘭𝘭𝘺 𝘩𝘢𝘷𝘦 𝘵𝘰 𝘸𝘰𝘳𝘬 𝘵𝘰 𝘪𝘯𝘵𝘦𝘳𝘯𝘢𝘭𝘭𝘺 𝘭𝘪𝘯𝘬 𝘵𝘩𝘰𝘴𝘦 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘤𝘭𝘶𝘴𝘵𝘦𝘳𝘴.” - Stephen Jeske
🔗 Link your content into clusters
🔗 Connect those clusters together (so you have clusters upon clusters).
“The way I look at it is practically any piece of content can fit into a cluster.”
🎦 Watch Stephen Jeske’s full presentation: • How To Build Topical A...