How to Actually Master Facebook Ads (The secret behind those incredible results)

This video will walk you through everything you need to do to master Facebook ads. If you want to become really good at Facebook ads, there's no magic tip, trick or tactic...
There's a core set of skills that you need to develop. Once you master each of these skills, you'll be able to succeed with Facebook ads no matter what changes are made to the platform, or what trends come your way.
This is about becoming a better Facebook advertiser, but it will also make you a great marketer in general. That means even if Facebook ads aren't popular in the future and another ad platform comes along, you'll be able to transition to a new platform much easier than most other advertisers.
Resources mentioned in the video:
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👋 Say hi on social:
-- Instagram: / andrewnhubbard​
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Resources mentioned in the video:
-- Influence: www.amazon.com...
-- Pre-Suasion: www.amazon.com...
-- $100m Offers: www.amazon.com...
-- Wizard of Ads: www.amazon.com...
Cashvertising: www.amazon.com...
-- Cultivating Creativity: www.amazon.com...
-- Breakthrough Advertising: breakthroughad...
-- Data Driven U: www.datadriven...
-- Chris Mercer, Measurement Marketing: measurementmar...
#facebookads #fbads #facebookadvertising
• How to Actually Master...

[@Tujuhub]

You are the best advertising youtuber so far 💪 thank you so much!

[@AndrewHubbard1]

Wow, thanks!

[@user-zb5kk8fn6v]

A good recommendation is to create timestamps for each phase in the description box!

[@AndrewHubbard1]

Great suggestion!

[@mike619]

This video was very helpful. I want to get started on this for affiliate marketing ads, but I’m not sure how to piece it together and start practicing everyday. Do you recommend creating a facebook ad account & just trying things .. or is there a better way.?

[@Romanleon7]

Andrew .. after i had watch your video, I learn a lot. Thanks. I like your thoughts. Roman, Mandalay, Myanmar.

[@joelsschwarz]

Just liked the video because of the way you told us to give like haha I'm currently watching, nice content. Greetings.

[@AndrewHubbard1]

Haha thanks mate

[@ohmthenizer8984]

Skill level one; Completed 👍

[@sherion80]

May I ask you, what video-editor do you use for your content? I like those background switches. How do you put yourself on other backgrounds without any chroma-key?

[@Poriecross]

Tamsak done idol stay safe po

[@AndrewHubbard1]

Cheers!

[@rhillaneabdellah8438]

Thanks again , i want to ask you if i can cap the frequency in the conversion compagne . Much love keep the good work

[@AndrewHubbard1]

Cheers! Unfortunately not, you can only do that on a Reach campaign

[@gauravverma2756]

Hi andrew sir. Thank you sir for such wonderful videos. God bless u

[@AndrewHubbard1]

You’re welcome!

[@naimah321]

Do you recommend broad or narrow targeting?

[@AndrewHubbard1]

The answer is in the video 😉

[@jacklawrence4460]

Hi Andrew, I've recently started running ads for a clothing brand, in the last month we haven't had many purchases but good metrics. There offer isn't very good for a company of the size of them but they won't change it so i was just wondering if you have any tips on how to work around the offer if possible.

[@iqbalfiikri]

Thanks for sharing sir 👍🏻

[@AndrewHubbard1]

You’re welcome!

[@ShivKeSewak]

Hi Andrew, you are simply amazing. can you please share which video editor you are using. Thanks in advanced 🙏

[@AndrewHubbard1]

Hey Sachin! We use Premiere Pro, but the real secret is my video editor. We have a full time team member who does the editing and she is amazing at it 🙂

[@bodypurposeyoga3380]

Thanks for another great video!

[@AndrewHubbard1]

Glad you enjoyed it!

[@fitzmauriceworks]

Thanks, another great video. I recently found your channel and it's proving very useful as I give Facebook ads another go. One things though, In Ads Manager I can only create an Ad, the option to manage campaigns and ad sets isn't available. Has Facebook recently changed again?

[@AndrewHubbard1]

Glad the channel has been helpful. I've heard that Facebook are rolling out a new product that does everything for you, all you need to do is set up the ad, but as far as I'm aware that's in very early beta and only a handful of accounts with large ad spends have access to it. This sounds like it may be it though. That said, you should still be able to set up a campaign + ad set + ad as usual though.

[@fitzmauriceworks]

@@AndrewHubbard1 Thanks Andrew. Very interesting.. I haven't run any ads for quite a while and my spend is very low so I'm not sure why - but after checking again I can only see 'Create ad' and 'Ad summary' i.e. a a flat structure. This isn't a concern as such - if anything as someone with limited experience of running ads I think I prefer it.

[@fitzmauriceworks]

Going into Ads Manager this evening and on reports Campaign, Ad set and ad metrics are visible. Guess I must have missed how to find this view earlier. Had expected when clicking on create ad it would have prompted me to create and name a campaign then. Anyway, I look all set now. Thanks again..

[@HailMeBitcheS]

Thank you for sharing such great information

[@AndrewHubbard1]

Glad it was helpful!

[@drpclaptop9604]

Thanks a lot....

[@AndrewHubbard1]

Most welcome!

[@DarkOverFlowOverflow]

love your videos mate could you make one of why your CPA could be that high? does your CPA improve when you get more conversions? because i had like 4 conversions so im just wondering thats all had a CPA of about $80 per conversion when im selling a $149 product so there's barely any money made My atc rate is 4-5% which is the average but yeah and my atc conversion rate is 33% which is extremely high i basically get 1 conversion per 3 atcs , on one adset i had 6 atcs so i got 2 conversions

[@DarkOverFlowOverflow]

my CPM is about $22-$30 on average , im using a LLA that could be the reason?

[@DarkOverFlowOverflow]

and i believe the audience has potential its the data that i have to collect because on september i had my first 10x roas spent $14 for 1 atc and 1 conversion so does that mean the cart conversion rate could improve more? like get a sale for every atc?

[@ThunderTiger0801]

Hi Andrew, great advice thanks for sharing. I got a question about another topic though. Now with the Facebook CAPI only about 40% of the events show up (but even like this the numbers dont quite match with my Shopify dashboard). I just watched your video about the amazon aws API as well so I was wondering if it partially or maybe completely solves the reporting issue in the FB ads manager?

[@AndrewHubbard1]

Hey, glad you found it helpful. Unfortunately nothing will solve the reporting issue in FB ads manager. The best we can do is give FB as much data as possible via the pixel and conversions API, but that will never be accurate in terms of conversion tracking. Apple's privacy changes mean that even if you use CAPI, if a person has opted out of tracking FB won't track more than 1 conversion event for that person per attribution window. That's best-case scenario. Plus FB have now also implemented delayed reporting as a result of Apple's ATT, which further muddies the water when it comes to conversion tracking in FB. All in all, even with perfect pixel + capi setups there's still huge gaps in the data.

[@ThunderTiger0801]

@@AndrewHubbard1 Hi Andrew, really appreciate you getting back to me. What exactly is the amazon aws API for if FB cant process the data from a person who has made use of Apples ATT? So normally even under IOS14 the event with the highest priority should be sent and displayed in the ads manager? Cause now they are either waay over or waay under reported so it seems like there is more guessing going on.

[@jimmylingjiengming9415]

Great insight 👍

[@AndrewHubbard1]

Thanks Jimmy! Glad you enjoyed it

[@khansachchch]

😂😂😂 first skill

[@AndrewHubbard1]

Glad you liked that! 😂

[@scottmoseley5122]

So basically go get an online Marketing degree.

[@chessforlife3037]

like +1 thx

[@AndrewHubbard1]

Cheers!

[@hasanaras8]

I like your videos but introruction is too long eventually I lose my attention

[@AndrewHubbard1]

All good mate. Plenty of other channels to check out until you find one that suits your preference.