How to Analyze Facebook Ads Creative

[@saronamarketing]

GIRL. This is absolute GOLD. Including actual examples of yourself giving the analysis was so incredibly helpful thank you.

[@Itmightbemayonnaise]

I'm actually astounded that your content hasn't blown up! You're going over all of the important information for those looking to grow in marketing and understand the why's and how's of a lot of strategy all while offering examples from your personal experience with advertising. I'm personally looking to start offering Facebook ads as a service and your content has been huge in educating me on a lot of areas that I was initially unclear on from watching the big 500k views video tutorials. Of course, I'm still a work in progress, but I love your videos and the value you provide in your content!

[@chrisf8314]

Sooo good Dara! I've already watched this video like 3-4 times. It can be so easy to just hide behind the numbers to get through a client call. I implemented more storytelling on a call yesterday, and have already recieved kudos from the client about the level of detail.

[@grizzlie18]

I liked that you mentioned the 'subjective' part of the job. New media buyers often stick too closely to guides and act like robots. They should remember to look at the big picture, think deeply, and not be afraid to use what they've learned and share their own ideas.

[@benelaszlo6787]

Dara we can't thank you enough for doing this outstanding work!

[@leadgenjay]

Love the video, correlating customer behavior with sales data can uncover hidden pain points and opportunities. It's not just about collecting data but interpreting it to make strategic decisions that align with your business goals.

[@mohammadbozo2692]

Thanks for the insights. at 1:52 when you mentioned scaling down, what do you mean exactly to scale down an ad in a specific ad set? is it by lowering the budget? if so, then how can you control the daily/lifetime budget for a specific ad that you want to scale down

[@pablomosquera7697]

Thank you for this information, Dara. Very helpful.

[@reggiepaquette5677]

Like others here, im also curious how you get video hook rate and video hold rate. I don't see how that's possible with custom metrics. would love to know ho you did it! Thanks

[@danielokon305]

As always, excellent insights and actionable for creative analysis. I agree, on platform data is so important for creative analysis (much more than a TW or NB).

[@drumaddict247]

Wowowowow. Soooooooo valuable. Love the structure of analysis you do

[@thiagoroldanmarketing]

I appreciate you sharing this with us. Thanks, Dara!

[@DaraDenney]

Glad it was helpful!

[@AlinaKaltseva]

Thank you, Dara. Every one of your videos is really helpful ❤

[@miracmutluispir3424]

hey Dara so many people on reddit are complaining about the meta 'outage'. is it discussed that meta is updating the algorithm and most of the advertisers are observing extremely worse tractions. is there any reality behind these claims?

[@DaraDenney]

The thing is that Meta will never admit to something like this, so it's pretty much all speculation. However, it's undeniable: results have been down for many brands and there have been a number of unusual bugs in the system. Some people might consider that reality, but again, no one should expect Meta to come out and admit this.

[@Montiorzumbi]

I have a question :) do I run ads for one product at a time. Or should I run ad campaigns for other of my products as well?

[@DaraDenney]

I would start off only running ads for your top performer or what is most profitable. Then you can begin to test products after you get a few winners.

[@Montiorzumbi]

@@DaraDenney thank you! love your videos. it really helps!

[@patrickdarryl]

Hey, I have a question. Is there a rule of when to use videos compared to pictures when running ads? Or should we just launch both and see what the winners are.

[@500watts_]

Thanks! I definitely asked for this on your previous video.

[@tim_kuleba]

Super helpful, can you do case study of the client analysis (without sharing private data)

[@deisycisneros3095]

Thank you Dara🙌🏼 you mentioned in a previous video that broad is better for targeting, but if the product is for women in the beauty space do you target it only for women when working with these beauty brands?

[@Emmanuel_Onoja]

Hi Dara! I have observed you never talked about the impact/relevance of ad copy on campaigns' performance. I'll like to know your take on it.. do you see it affect performance as much as the ad creatives? Lest I forget, another amazing content here!! Thank you.

[@arshin16]

Hi @Dara, Amazing video. Could you please consider do a video explaining each of storytelling metrics and how you connect those numbers for your performance analysis? Many thanks

[@aiman6131]

Thank you, Dara. This was great. Based on your experience, what's the average CPM? CTR? Hook Rate? Hold Rate? In the US. (Maybe you can do a short video on this one and talk about different countries and type of creatives, because you were talking about comparing it to the average in this video but it's hard to do the comparison without knowing the average.)

[@Andres_Alla]

Hi Dara! Do you test creatives using DCT-s like Nick Theriot recommends, or do you have your own method that doesn’t involve DCT-s? Not sure why exactly but Ive never seen great performance using DCTs.

[@DaraDenney]

Check out my new video on how I test creatives... I don't use DCTs!

[@chad_scaler]

need more of these

[@dinosaurizedanarmystore8629]

thank you sister. great video. I learnt a lot.

[@vincausa]

This is what my ad agency failed to do. Some ads were working but I didn't know why and I didn't know how to tweak the creatives or remake then so they'd perform better. It was random flailing around. I let them go and am just learning how to do it all myself. 🙃

[@aalrsheeid]

thannks for your effort you helped our brand alot (:

[@gregorypayette6563]

Thanks for this. Always helpful! I have a similar issue you've mentioned, where Meta's pushing all impressions to an age group with a high cost per sale. Trying to work my creative to see if that helps, vs cutting them out entirely. I assume that's the right approach...

[@anurangaovitigala6737]

Great insights Dara

[@filmingyu6623]

Hey Dara- We started a new campaign/new account and over 10 days see a $45 CPM, no sales but decent 3% CTR. Clothing brand btw and aov is between $50-85.... How do you analyze high CPMs but good CTR? Should we keep it running? Low budget of $15/day...

[@LinhaMilionaria-p2q]

your offer is poor

[@filmingyu6623]

By offer do you mean our product/apparel, prices too high for cold audience, and/or landing page?@@LinhaMilionaria-p2q

[@rpraveenkarthigan]

Great video !!!😀

[@jazhhh]

This is amazing. Thank you so much!

[@DaraDenney]

You're so welcome!

[@asyraf075]

Thanks for the videos ! Appreciate a lot ☺️ . May I know how you calculate Video Hook Data ? 😉

[@MohammedSaiiff]

Thank you for sharing and creating this valuable information for us. I am a full-time digital marketing executive in an advertising agency. I completely agree that the amount of exposure I get every day is invaluable. Working with different clients in different industries and with different requirements allows me to learn something new every day, which is something I love about my job. Although I know all the theory behind Google Ads, I haven't had any hands-on experience with it yet. Can you please recommend some good KZbin channels where I can learn Google Ads from beginner to advanced level? I would also like your advice on whether I should pursue a CDMP certification from a digital marketing institute based in Ireland. Thank you for your help. I look forward to hearing back from you. Peace ☮️

[@patrickdarryl]

Do you think you can do a video on reverse funnel hacking

[@nicholaslin1556]

I appreciate you!

[@SteveBryant-x6d]

the background music was just a distraction making it harder to focus attention at several points, about 2:00 I was hunting through my other tabs and browser windows trying to find what was causing the interruption, only to return and pause the video to find out it was embedded. Also got bad around 6:30 and 8:00 especially.. this may not be as obvious to people watching on a phone or laptop speakers I guess.. good info, and graphics, I'd just not add the music, it took away rather than added to the message imho.

[@mkprr]

I am needing to target people around the age of 24 to 35, facebook is now more of an older millenial thing and older thing, should I just put placements on Instagram? Should I start running ads on tiktok?

[@hongyuancao]

ok

[@franciscosanchez6675]

I need to be coached buy you

[@maddyworkit]

She has a course