How to Become a Creative Director with Alexa Chung | Future of Fashion | British Vogue

Behind every cover girl is a thousand decisions. In the second installment of her investigation into the world of fashion publishing, Alexa Chung talks to Vogue’s creative director Jaime Perlman to find out what an art director does, and delves into the digital incarnations of the fashion bible with the editor of Vogue.co.uk. From the interns to the editors, watch and learn as Alexa discovers the world of Vogue from the inside. Subscribe to British Vogue’s KZbin channel to never miss an episode. Subscribe to British Vogue►► po.st/SubscribeBritishVogue
Series 1 Episodes:
Episode 1: bit.ly/AlexaSeriesEp1
Episode 2: bit.ly/AlexaSeriesEp2
Episode 3: bit.ly/AlexaSeriesEp3
Episode 4: bit.ly/AlexaSeriesEp4
Episode 5:bit.ly/AlexaSeries5
Episode 6: bit.ly/AlexaSeriesEp6
Click Here For Series 2: po.st/TheFutureOfFashionS2
Vogue has dispatched contributing editor Alexa Chung to investigate the state of fashion today in her series The Future of Fashion. Alexa Chung will be talking to everyone from current fashion students to the heads of major design houses, via journalists, buyers and all the workers in between. Watch as Alexa Chung try to find out what the future holds for this multi-billion pound fashion industry; how the next generation will get fashion careers using all the tools available to them; and what the fashion landscape looks like in terms of sustainability and technology.
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How To Become a Creative Director With Alexa Chung | Future of Fashion | British Vogue
/ vogue

[@kateodonnell1766]

Creative director of Vogue.. literally career goals.

[@vincentfarane8546]

Liiiterally

[@MysteryASMR777]

Easssy peeaaaasy

[@ariannecarrillo1470]

I will visualize myself in one of these jobs, and make it happen!

[@Vera-wg7np]

Arianne Carrillo saaaame

[@maronkorti9719]

Sameєє

[@TheSunshineOluoha]

You sure can

[@subangi66]

Me too

[@shrek4972]

So what happened? Is this still your dream after4 years?

[@dearxsera]

I never want this series to end.

[@vonnydu]

+serafina I WILL CRY IT THIS SERIES END :'( MUCH LOVE FOR ALEXA

[@achriscity]

Yes Alexa is so cool

[@smile_girl1500]

Vogue should start doing posters again. Some of those contemporary art pieces were just gorgeous.

[@Ardianax]

no one will ever do this better than alexa, she has the intellectual capacity and humour to make it entertaining for us who don't necessarily know anything about what the hell they're talking about, gotta give props to that

[@KingKhanWorldwide9]

I have always wanted to become a Creative Director

[@dianachamomile]

Alexa is such a great role model for young women that not only want to make it in the industry, but also crave to be educated in its world. 🙌 Obsessed with these segments!

[@shannendunham8850]

And thats why today we all ask Alexa ☺ lol

[@leannewoodfull]

I'd say I speak for many people in saying that I really appreciate the approach you guys have taken with this series; it's informative, somewhat casual, not scarily intimidating in the slightest and just purely inspirational. Loving it!

[@DeniseAshley]

MORE!! We want more. What about a day in the life of the editor in chief? Or the art director?

[@thisKerst]

this is so well produced! and oh my, alexa...could you just do an audio book or something like that? i love your voice!!!

[@peetaisthebest]

Could a series be made about classic and contemporary Parisian fashion? Maybe featuring the original fashion icons like Catherine Deneuve and Jane Birkin, but also exploring modern heroines like Jeanne Damas and Caroline de Maigret.

[@Gay-Icon]

I would love to see that too.

[@MulticolouredShorts]

+Sammy28!! YES YES YES!!

[@thaliabaptiste9697]

i need that

[@beautifulworld7940]

Yes!

[@springnicole2181]

This is wonderful! No wonder the Creative Director role is so difficult to define. They are like the glue that holds it all together, working behind the scenes. If they are doing their job well, you don't get to see them.

[@nhaikof7056]

I think there's something seriously wrong with the modelling/fashion industry, / Vogue's priorities if they assess the most popular thing in Modelling/Media right now as being Brooklyn Beckham and Kendall Jenner. Basically rich people's kids? Thats what you choose to expose and shed light on through your massive platform. Whats trending and hip? To be honest I feel more like that kind of stuff is shoved onto us and percieved to be popular than actually being popular.

[@nikkagaddi7225]

that's mainstream magazines for you, they feed you and you feed them back with money.

[@alankarjoey258]

i think that's their reaction to the sudden advent of so much information and statistics, but eventually they'll have to fall back onto real stories that matter when public boredom about the perfect life of perfect rich kids set in eventually

[@adaezenjoku7527]

I don't think we can say it's forced on to us. The reason that we get these things on magazine is because it's what people pay for. If it didn't make the money they wouldn't do it. They do what makes the money.

[@shrek4972]

Adaeze Njoku who would wanna buy Brooklyn Beckham’s face? Bruh. I’d rather have something cool and creative in my house not some rich kids face.

[@Sinthecity]

@@shrek4972 then buy an indie magazine? If it's not for you don't buy it

[@AyaTakla]

This whole series is absolute gold! Need more sooner pleaseeee

[@karlairene505]

Alexa and Harry Styles having a conversation would make me feel so zen listening to them. I wish they would make audiobooks. 😩

[@ew5825]

Karla Irene yes yes yes someone please make that happen

[@Vera-wg7np]

Karla Irene YES OMG

[@Blueeyesinthesky]

She has a very masculine voice in my opinion, I think her and Harry’s voice are pretty similar haha like she’s the female voice Harry would have if he was a female.

[@rihabb8451]

Words cannot express what these series mean to me, Alexa rocks

[@StarFAD]

I love these series!! Keep letting Alexa create them, they are really informative and give me so much more push to make me pursue with my fashion career.

[@PreciousMe]

Love this series. Alexa does a fantastic job as well as bringing beauty and humor. Can't wait for the next episode.

[@bellawalker3297]

If only this series could go forever! Surely it cannot be merely a 2 from 2??!! Alexa Chung is a pure goddess to listen to and watch

[@amasia48]

american fashion mags are like 90% ads these days...

[@leo-rs3cj]

In germany too :(

[@KristinaWilde]

So inspiring and a good insight of Vogue

[@bellabrooks7629]

I loved this episode. it's great to hear from some of the top level people at Vogue, but I would be interested in hearing from people in more junior, entry level roles too. Can't wait for more of this series!

[@logan9650]

British Vogue really does have quality content

[@FloralThingsAndStuff]

I want to be a creative director now

[@alexismason419]

I love Alexa Chung. And this series is just divine! Don't stop making episodes please.

[@sarahkanaan6805]

I could listen to Alexa speak for HOURS

[@unartist]

I was just searching for the part 2 and you just published it!

[@jakeanderson530]

For years, I have seen these magazines as just that, a magazine. It turns out, they're works of art.

[@chaps4lunch]

I just love this whole series. Great work!

[@saltsodacandy8978]

First series that I have ever watched that is actually genuinely helpful.

[@dddhhhxxx]

Whoever came up w this series, hired Alexa and listened to your subscribers to create more content is a genius! GENIUS!

[@mollymorgan1694]

Can this series never end? Seriously inspired

[@imbizzie]

did you end up working in fashion??

[@adams_emma]

This is so wonderful! I love Vogue's direction in still being such an iconic part of fashion but being relatable in a way that makes you appreciate it even more for the hard work that everyone puts in.

[@CiaranBoylePhoto]

I appreciate the heck outta this series. Thanks for opening the doors to us.

[@emilydarcy8589]

loved this 2 part series!! can't wait for when you come to New York!!

[@travelingtravelor]

It's been a while since I've excitedly waited for the next episode of something...LOVE IT!

[@TonyaMAS]

I loved these series back in the days. Can we do an updated version?

[@michellehutchinson5552]

Can't wait to see episodes about sustainability & ethics in the fashion industry!!! Such a good series!!

[@moniquewebster-wright4495]

I love this Alexa. The behind the scene fashion world is soo interesting . I love everything fashion, hair makeup clothes shoes everything. and how it all comes together. I would love to see more of this.

[@princess98a]

I love these series! I feel like the fashion industry is so interesting! Thank you for making these engaging and informative videos!

[@nikkidebillo]

Really happy that there Will be more next month

[@AliceRed]

This is amazing and really helpful, I'm definitely going to look more into the digital side of things after watching this. Thanks for sharing!

[@barbarabessa9271]

that moment at the end when Alexa says there'll be more of these!!! so exited!!!!!!!

[@shannonswales]

This is so beautifully put together. Such an inspiration and wonderful insight. Thank you! 💥

[@sofiadg3933]

please I need more of this in my life. Amazing series.

[@Elina-in8nc]

aaaaaaaa so excited for more episodes, this is amazing)

[@aarushibatra1304]

Love the series. Making aspirations play into reality. Amazing job British Vogue!

[@maitewongc]

bring this series back!!

[@jazzdomaschenz]

Thank you for giving me hope in an industry that can so often be so unwelcoming and unwilling to give people a chance I will keep putting myself out there!

[@jonathangomez2727]

LOVE this series, always learning something new! Definitely understand Miss Vogue (Naomi) when she talks about working and interning. 7 days a week can definitely exhaust the body & mind, but if you enjoy what your doing; never really feels like work.

[@TessaHollySparkle]

I've always liked Alexa but seeing her in these videos has made my love for her grow exponentially, proud to have her as a British icon x

[@MissMakeItYourOwn]

Really love Alexa Chung and British Vogue~! Great little insight on what goes on behind the scenes!! I would love to see more!!!

[@yasmin_e09]

I loved the focus on being an art director and the 'pre-requisites' for that job. This video really opened my eyes to that certain field of work and I am really keen to potentially becoming one!! ps. I much prefer the concept of physically holding a magazine ... it just feels a lot more meaningful to own a magazine in its entirety rather than viewing it on a screen

[@vaishnavid7220]

It's been 7 yrs, did you make it as a creative director??? Please let us know

[@moirashepard3076]

I also really love this series! The shots and aesthetic are very cool, Alexa is hilarious, and I feel like this is really valuable information from amazing, successful, creative people that we wouldn't have access to otherwise. Thank you so much for creating this! I now want to know more about the different jobs/people at the magazine: How do they scout locations? What is it like on a photoshoot? And where do they think the future of fashion is going?

[@mules8662]

This series is incredible. And I want Jaime Perlman’s job!

[@TheCrazyMule]

Really enjoyable. Alexa Chung has a great way of keeping you interested and it is great to actually see inside the offices and hear from the staff. More of this please Vogue. 10/10

[@michaelafudges2664]

Alexa Chung is my favorite person ever! I don´t want this series to be over, it´s so good! ^^

[@jonnyhobson1950]

Beautifully produced, and great insights from professionals who really know what they are talking about .

[@DanceEdConnect]

im obsessed with this series

[@atikah_zn]

Love this series, MORE PLS

[@WhooNiki]

Love it! keep this series alive

[@mindblowing3202]

the interviewer is always like "wooow what is that?" like she fell asleep in 1996 and woke up this year.

[@m.ariliv]

Loving this series! Can't wait to see more of it x

[@indravargas1388]

This is such an excellent series. I love that it's finally being reveled what it was secret or just for a privileged group.

[@biancalemus3315]

these videos are incredible! please keep making them!

[@shaen8067]

Love this series!! Very interesting, educational and entertaining! More episodes please! :)

[@samuelalemayhu8116]

absolutely love the color correction/shooting style of british vogue. if anyone is aware of the names of their videographers or editing team I'd appreciate you sharing them with me!

[@enfisya]

Very cool, thank you! I think it would be interesting to know about the process of finding, making and ordering the cloth/textile. It's one of the most important parts of the final product, and probably quiet a hard one to find the right supplier. Maybe there are some tips that simplify this process? Thank you!

[@emulehparker]

This should be on reading lists for every fashion journalism student in the country, fantastic x

[@Oliuniverse]

Can't wait for series 2!!

[@lenas3967]

This series is so great! Love from South Africa!!

[@AmberTeale]

I literally love these videos so much

[@claudiaandjan]

I love this series!! Great work ♡

[@thinktwice96]

This video are my fave, I hope to see more videos like this 😍

[@oliviaerindaly]

So helpful and inspiring!!! Thanks Alexa & co 😊

[@freyaalsop2855]

This is wonderful! My dream job is to work in fashion journalism and this has given me an insight into it that I haven't found anywhere else. Thank you, this was one of the most inspiring videos I've seen!

[@rebeccacox8810]

I want to work for vogue!! love this series.. please do more youtube videos, very helpful for gaining an actual insight in the process of magazine development.

[@electraaviolet]

Absolutely love these videos, so good and informative and Alexa is just so hilarious and amazing, it couldn't get any better!

[@liragrig6663]

please, please, do more Vogue series with beautiful and amazing Alexa!

[@rachelrubi8617]

I love this series so much! Keep up the amazing work :-)

[@hebaabdalla9654]

Loving these docos!!!! Please keep them coming :)

[@sofiaaliceb]

cannot wait till next month ahh this is so good

[@moonanaii]

Alex Shulman inspo for life, so down to earth! Thanks for sharing guys ❤️

[@ellies1296]

Great video - I'm currently in my last year of studying magazine journalism at university and one day I hope to become an art director!

[@Jacqueline-om2cd]

Amazing series! I love watching it.. very informative! 👏

[@12078098]

You Alexa, need to always be doing this type of stuff! I enjoy your point of view.

[@SmileyFT]

I literally love this!

[@wackercat5754]

nice episode!

[@StaffordStapleton]

These series are so interesting. I'd love to work there - it'd be awesome

[@caitlin6269]

I love these videos! More Alexa on Vogue!!

[@kyelove7592]

Can you guys do a video on Fashion Marketing ? :)

[@zeelsshah5331]

YESSSS

[@eibhlinmunster5705]

Loved this ... Can't wait for more ❤️

[@sarahcross9325]

Alexa these series are so great! So much insight & useful advice. I love the tone of them as well.. I would love to gain an insight into how these video are produced and how important they are to the Vogue landscape considering KZbin is so big. Also when at US Vogue can you let us know who came up with the '73 Questions' concept! :)

[@felix121984]

Why is she way nicer than Anna Wintour .

[@SamuelHise]

Loved this mini series :)

[@isabel4957]

I love this series so much!!

[@officiallydenni]

Thank you soo much Vogue for doing this!!

[@QuintonJohnMichaels]

Alexa … Your voice ♥ Really interesting episode. Going to check out the rest in the series right now

[@indiahunnikin7117]

YAAAAAAAAAAAAAAAAAAAAY! looking forward to series 2

[@HowtobeFancy]

So inspirational - loved this series! How does one get on the mac n cheese team? ;)

[@ItsJessLouisex]

Alexa's voice is so perfect ugh