How to become a Marketing Automation consultant

[@Sheedo_M]

Also I would like to ask, are the opportunities in this field only based on projects or can I find also fixed jobs in this field?

[@thalita_milan]

Thanks for your comment! You can definetly find fixed jobs in the field. You can explore this in the Jobs section of Linkedin, or your local job portal. Just look for "marketing automation jobs" and you will have a better overview of the market. One tip for you: Usually, companies are looking for marketing automation consultants specialized in the marketing automation platforms they use (for example, Salesforce, HubSpot, Marketo, etc), so you definetly want to think about your skills as you are exploring full-time jobs in this field! good luck!

[@nkillx]

Is it necessary to aquire skills of digital marketing to get job in marketing automation, because i am MBA graduate in marketing having experience in sales and market research domain

[@thalita_milan]

Hi there! Yes, in order to work in Marketing Automation, you need to have digital marketing skills. The basis of everything you are going to automate inside marketing is inside the domain of digital marketing. I'd complement the experience you already have with online courses on digital marketing skills. You want to have a basic understanding of different fields such as SEO, content marketing, paid advertisment (at least how it works), email marketing, etc.

[@nkillx]

@thalita_milan Thanks for the answer. It always feels great to have insights from the experts 😀