How to Become a Real Estate Developer

Our latest edition of Home Town Heroes comes courtesy of the turbulent city of Milwaukee, Wisconsin. At the age of 31 Brandon Rule is a business prodigy. He is a commercial real estate developer with an extremely impressive resume. He has developed $50 million in affordable housing projects in Milwaukee through his company Rule Enterprises and has an additional $180 million in projects currently in his development pipeline.
A few weeks ago Brandon went viral on social media after news broke that the city of Madison, WI recommended that he be awarded a contract to develop a 30,000-square-foot grocery store, 150-unit apartment building and 345-space parking garage on a city-owned lot.
There aren’t too many black commercial real estate developers, and they’re definitely aren’t a lot his age. One of the reasons why there are so few black developers is that there isn’t a lot of exposure given to successful individuals in the industry. Most people think about real estate from an investor’s perspective very few aspire to be big-time commercial developers.
In episode 54 of @earnyourleisure Brandon broke down the ins and outs of commercial real estate development, he explained how affordable housing credits work, he talked about financing and he gave an in-depth look into his journey into becoming an icon in the industry. #realestate #realestatedeveloper
Guest IG: @b_rule
Book Tip: Think and Grow Rich a Black Choice

[@Raymondjohn2]

Real Estate provides cashflow, tax benefits, equity building, competitive risk-adjusted returns, and inflation protection on its own. Whether you invest in physical properties or REITs, real estate may help you diversify your portfolio and reduce volatility. Dividends are what got me into investing in REITs, great way to secure the accumulate wealth, I hold AMT, CCI & PSA. $290k in profits made in 2022.

[@martingiavarini]

Consistently investing in high quality dividend paying REITs & companies over the long term is a relatively easy strategy to create generational wealth. My "boring" REITs portfolio paid me over $4,000 in dividends last month.

[@hermanramos7092]

It's time to make high value games! Discounted dividend stocks. Ever grateful to my CFP "Catherine Morrison Evan’’ I now have a six-figure REIT portfolio, which includes, but is not limited to; AMT, SPG & PSA.... I now have 606 shares of AMT which pays dividends of $3800 per year.

[@bob.weaver72]

@@hermanramos7092 I want to play the long term game with well diversified fund. Please how can i reach this CFP of yours?

[@hermanramos7092]

@@bob.weaver72 Most likely, you can run a google search on her name and find her basic information online; you are welcome to do further study.

[@bob.weaver72]

@@hermanramos7092 Thanks for this tip. Her website popped up on the first page immediately I searched her, I read through her resume and it seems pretty tight. So, I dropped a message & hopefully she replies soon.

[@LegendaryRob]

This was really inspiring. I’m an emerging MWBE certified real estate developer in NYC. My company is approved to be a minority contractor. 🙋🏾‍♂️

[@Chefjtwoods]

Robert Woods - Banneret I inspire to get to that level, also, woods? Where’s your family or the last name from? My Woods is out of Miss. @chefjtwoods instagram

[@HonchoJay]

Hey we should connect, I actually used to work at a chamber that certified MWBE companies for NY C and NY State. I’m an architecture student at the moment looking into becoming a real estate investor and I also do photography and graphic design

[@markeselotto8301]

Do you have an IG pg I would like to network and learn more the process, I’m from Harlem but just bought a duplex in Jersey City

[@B_Rule]

Thank you and I'm glad it resonated with you.

[@IrvOfficial]

Why this isn’t hammered down in schools is beyond me.

[@mooremillions9160]

The realest and worst part of this is “ they can get loans, we can’t get loans. So I partner with the people that can get loans “.

[@shesmybarber]

Moore Millions exactly. “Race is real”

[@Healthywealty]

Shesmybarber Booker soooo true

[@B_Rule]

Unfortunate reality here. However, after a few deals this will no longer be the case!

[@Healthywealty]

Brandon Rule thanks for motivating us through your story. I’m from Cali and live in dc and will support your restaurant “the Caged bird“ and hope to follow your business moves ‼️✊🏿

[@B_Rule]

@@Healthywealty Thank you for the support and I'm glad I could help.

[@tinathegc5349]

I wish I could like this video a million times! As a house flipper/GC now turning builder here in GA this was valuable information. I recently purchased 3 vacant lots in an opportunity zone area that nobody is touching right now to build multifamily property. Construction is underway. Once complete, I'll have 3 new duplex buildings in my RE Portfolio. We've been trying to figure out how we can scale up...this interview has me looking at development as an avenue for sure.

[@marcusstewart8037]

Would you happen to be in the metro Atlanta area?

[@tinathegc5349]

@@marcusstewart8037 Yes, ATL and Augusta are my main markets.

[@marcusstewart8037]

@@tinathegc5349 Would you be willing to share your IG or email so I can reach out to you?

[@tinathegc5349]

@@marcusstewart8037 sure my insta is @iamtinahamptonirvin

[@toddysmith4003]

This awesome. I'm looking to buy two lots 5,000.00 and not sure what to do. Totally new Are you open to talking or

[@kimberlycobbs9303]

I've come to realize as an investor that instead of letting my money sit idle in my savings account it is more productive to invest the little available and build a portfolio from the accumulated profit of investment

[@doriradden483]

Hello! I will love to be your friend dear, as well get some lessons and ideas about your earning.

[@kimberlycobbs9303]

My greatest happiness is the $34,000 bimonthly I get consistently with my $5,000 all thanks to Mrs Emily Cofield's

[@doriradden483]

I heard a lot about Mrs Emily Cofield's and how good she is please how safe are the profits?

[@theresahall2364]

@@doriradden483 Wow, amazing to see others who trade with Mrs Emily Cofield , I'm currently on my 5th trade with her and my portfolio has grown tremendously.

[@theresahall2364]

after watching so many KZbin tutorial videos about trading I was still making losses until Mrs Emily Cofield started managing my investments now I make $10567 God bless Mrs Cofield she's been a blessing to my family

[@CREDirect]

Brandon kept it 100 all the way through and he’s humble enough to share the knowledge! Rare brother you interviewed. He understands the abundance of opportunity that’s out here! I’m a commercial broker/budding developer and it’s out here for us to get as a developer, real estate investor, broker or entrepreneur. The common denominator is the real estate. Great interview!!

[@perkinskurt6147]

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[@chu2ks2dfutur]

Every interview is more eye opening and enlightening than the last. Well done, brothers, and thank you.

[@B_Rule]

Thank you!

[@jakorabane]

absolutely ... very informative interview here. Thank you guys

[@HonchoJay]

Definitely a goal, I'm 18 in college right now for architecture, looking into investing in real estate this is the stuff im tryna do in my future man

[@him4440]

Honcho Jay 💰💰

[@AlexCastro1]

you're heading in the right direction. Get your first crib (multi family) by 21-22. You can do it bro.

[@HonchoJay]

Alex Castro that’s what i plan on doing is getting a multi family and having the rentals cover the mortgage

[@jamaladams1121]

Take some urban planning classes if they got them. They should have info about real estate development.

[@Healthywealty]

Honcho Jay finish school no matter what you hear people say family... also.... you will do this in your future!!! See it and claim it homie ‼️‼️✊🏿✊🏿✊🏿

[@kingwilliams2260]

I’m 31 too and I’m just now starting my career in the development sector.. this was huge for me.. y’all are changing the world as cliche as it sound lol

[@everythingbyjohn]

Man i just gotta comment again lol. I mean, Earn your leisure, like max Maxwell said, in 20 years, people are going to look at platforms like this and say, wow, this was the start of the moment, as shift in life for us as a people. #heavy 🌎

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[@MiningforGems]

There were Major GEMS dropped in this episode. This is very inspirational!! As a young black developer myself Brandon is really doing some game changing things and bringing light to the profession of commercial real estate development. There are a very limited about of black developers. My company the community team is looking to build similar developments in the Carolinas and GA.

[@cosmeticbelgrave]

Do you offer mentoring for the Carolinas?

[@NZXAL]

I’m Realtor in DC. This is my end goal. Thank you for laying out the plan in an easy, understandable manner. #BLACKEXCELLENCE !

[@ghjsdkfs]

Love this story, Short-plating my lot, now. I have two developers interested in purchasing. Turned them both down, working with architects building on my own and doubling my profits.

[@JTCoinRings]

I’m so glad he mentioned The Color of Law.. a must read!

[@perkinskurt6147]

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[@denisejames3089]

You have inspired young & not so young as well. I'm a RN nurse that has recently started a real estate investing company & fell into an equity partnership in a real estate development project. Thank you! You have given me alot of information.

[@WeBuyFast]

One of the dopest interviews I've ever seen and very inspiring. I'm from DC, it would be good to meet Brandon and pick his brain. Keep these joints coming!!

[@EarnYourLeisure]

I appreciate you tuning in!

[@ThePorshaEdmun]

Zebedee Middleton sometimes it’s not a good thing just to want to pick folks brains. A lot of times people don’t have time for it. I would say meet him once you can add value and or have a deal you want to partner with after getting it under contract...

[@WeBuyFast]

@@ThePorshaEdmun thanks for your reply. I think that goes without saying. I'm in real estate myself and know how valuable time is. I wouldn't use this space to pitch a deal or show my value proposition. Just commenting on the dope content. I agree with you on adding value, it's what I aim to do and how I build my database. I appreciate your reply. 💯

[@mizchocolate344]

This was well appreciated knowledge. Brandon dropped some real jewels for his people. Thanks, to all the men on the panel.

[@Nancys_minion221]

Always wanted to be a developer but got too scared because I’m black. I knew they block you. I chose a different business. I feel stupid for that but I’m going after it this time.

[@B_Rule]

Never be lead by fear, but understand everything happens for a reason. Take those lessons you've learned and create the vision for tomorrow today.

[@cyndisays]

Dontae Coleman keep pushing trying doing and you will succeed.

[@Nancys_minion221]

[e-mail] lilced_97 can I email you bro?

[@ladyh2fitness]

Do it!!

[@thedesigner388]

@@B_Rule do you make equity/jv stakes in small 3500sqft projects with "emerging" developers?

[@louisburbank4622]

I’ve watched this video as of now 20 times

[@adinamack6317]

louis burbank i thigh I was the only one. I even listen in my SLEEP! 🤣🤣

[@perkinskurt6147]

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[@filminginatlanta]

Im realtor in Cincinnati, Ohio transitioning into Development. This interview was straight fire! So informative. Thanks for the jewel.

[@TooNastyR]

AMAZING PODCAST! another banger please bring part 2 on the restaurant and more on development… this is def a topic im interested in very inspired also. 👍

[@tre.jluster2574]

I want to be a real estate developer as well. I’m a sophomore in college studying real estate finance. This interview was great. You guys asked some great questions and Brandon gave a lot of great insight into the industry. Thanks for the content.

[@malthecpa815]

I’m a CPA and this is easily one of the most useful videos on KZbin

[@Karl__Pierre]

You know what I love seeing Rashad's face as the information downloads 25:10 it's the same for us back at home...watching and learning real-time.

[@BetterWorld0]

He be asking the same questing I be thinking, why I love the show

[@michaelandelleciahayes3537]

Appreciate this content! Viewing a second time as me and my wife prepare to jump into and document some of our small scale development journey. Going to have to join the University!

[@lejitthewastelandprince8550]

Props for shouting out my city the A-Town! You guys have an amazing and very much needed platform and voice. Keep up the content!

[@eliot5220]

Great content guys. Would love to hook up with Brandon. All this is right up my alley. I’m about to make the jump to LIHTC deals from rentals. I love how you simplified language for the audience. I’m a housing professional as well as contractor. Inspiring story just like me started off with a four unit. We are closer than you know. That’s all I can say. You will figure it out.

[@AC-vd1cm]

This was a great interview! Very real and insightful information. Redlining is alive and well but I’m glad to see how this young man didn’t let that stop him!💪🏽Thank you! Keep knocking down the barriers! 🙌🏾

[@curtisj.mcdaniel5955]

Wow this is by far the best conversation that I’ve heard about real estate development and investment. How in-depth the conversation went showed true knowledge of the industry from someone who came from a disadvantaged background. Truly inspired and motivated by this conversation. I want more.

[@evanderlivingston6445]

This is beyond golden, salute brother! We will definitely connect. I’m implementing everything into my business of real estate. I am the next phenomenal developer . It’s a must you speak life over yourself! #BillionaireInTheMaking🔥🙌🏽💎

[@damiaw78]

Thanks for the info!!!! This is my ultimate dream/goal, but I didn't know how to break into development. This was inspiring, enlightening, and educational. Thanks again, keep doing what you're doing. All of you!!!

[@perkinskurt6147]

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[@barbarabee2391]

I'm not even finished watching this but every part of it is a beautiful and inspiring conversation. Thank you EYL!!!

[@np18]

Amazing podcast I really wish this was longer. Please have him back. Congratulations reaching 100k in subscribers!

[@derrellreid9693]

Good talk.. explains why so many new units are popping up each day in DC

[@perkinskurt6147]

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[@nakaylalynn5318]

Love this interview! Took notes. Assets over liabilities! Feeling inspired. I want to leverage my assets..

[@mindofasocialthinker]

Bomb a$$ show! You Brothers are killn it. Much more success to you and all your guest.👏🏾👏🏾👏🏾👏🏾👏🏾

[@954graphics]

I really appreciate this video. My family is from Milwaukee and my brother is a Civil Engineer and a Residential Developer in KC. He did well enough to sell his company. You put some great spotlights on the pros and cons of developing.

[@perkinskurt6147]

#I recommend this free profitable signals forex/crypto traders join this WhatsApp traders room..Tap the link below👉chat.whatsapp.com/GYFlufGFhxrJ9QpI9owJwI #I failed Soo many times until I was introduced into this group,they are very reliable & trusted profitable signals... Am sharing this post because am not greedy I want you also to testify about this great traders profitable signals.... platform #WHATSAPP USERS GROUP LINK-chat.whatsapp.com/GYFlufGFhxrJ9QpI9owJwI #JOIN & ENJOY YOUR TRADING...☺

[@Thecharizardsquad1]

Does your brother still do any development in KC?

[@blackmommabrands]

I don't know how I came across this channel but Kudos to you guys. Sharimg information with your generation! When your ready to talk about owning a Family office, then hit me up! 🤣🤣 Im gonna share this with my sons, since they im your age group. Love this !

[@geocyo8835]

This, to me, is the best show you've done so far. You all are bringing so much value to me. I'll repay one day soon.

[@B_Rule]

I agree (obviously I'm biased lol) but greatly appreciate it.

[@nicholasthomas9989]

Congrats Brandon! Shout out Milwaukee!

[@teamktsstokes1262]

Gentleman, I appreciate the content, the guest and the practical education that you provide for the community. I’m 50 years young, been in business for 26 years and learning from you guys immensely. How do I contribute to your project?

[@moca1992]

Great conversation and thank you for what you shared. This episode is definitely, inspirational.

[@psw423]

Best team in the business! Salute EYL! Great gems B.Rule

[@shamusibalogun364]

The best EYL talk I have listened to thus far. This was a high level conversation about commercial real estate that was very intellectually digestible. Not to mention that you had a brother from the burning sands giving it. #FirstofAll #ServantsofAll

[@Super29127]

Yo Fam....y’all got the best podcast out...I kid you not...much respect on all of them...straight fire on this...fuckit all a them yo. Keep going...

[@cgiraffe9]

Another great interview fellas! I would love to get more details on how Brandon created his equity pool model that included 50% sweat equity

[@lmiddletonluther3692]

OMG!! Straight fire! Great interview! Please keep the content coming!

[@CRE_Chronicles]

This country needs more black developers. Keep rising King!

[@themoshigh]

Very dope and rich interview. Jammed packed with good info. Thanks

[@bigsash4539]

This is another income stream hubby and I will be pursuing. Awesome interview!

[@jamaladams1121]

In Detroit there's a program to teach black people real estate development.

[@rayebaldwin9086]

Is this only for Detroit residents?

[@jamaladams1121]

@@rayebaldwin9086 I don't know. Looks like their headquartered in Arlington, VA with offices in Detroit, MI & Oakland, CA. The website is www.capitalimpact.org/ . So the application asked what connections I have to Detroit. I don't know if Detroiters are preferred, but they may have programs in other places. I'll call and ask.

[@bamnbamn7453]

Tell Detroit To Market It Online Please For Eeerrrbody !!!

[@laurenking3781]

@@jamaladams1121 Hey. I went through the program and yes it's only for Detroit residents. However, other cities like DC has one as well

[@jeandechoudens3874]

Excellent interview 👏.. God bless this young developer..

[@tierrejackson9184]

This was an excellent video...big ups to this young brother!!!

[@DRightOne1]

HOT DAMN! I'm glad I watched this right here. I always wondered with a large project, how do you come up with the down payment. You can get land in the hood or other depressed areas for cheap but can't build because the rents don't support the financing. Well, here you go. I'm sharing.

[@martyozaeta9681]

Where do you go to apply for the tax credit? Do we need to gee t the construction plans approved first. How did you get paid if the credit went to the investors?

[@LindaMoroun]

Y’all just made my world 🌎 that much bigger . Good one for realz !

[@perkinskurt6147]

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[@adejola3264]

Currently studying Real Estate Financial Modeling + this is the perfect thing I could have heard, at this time.

[@savantmoore]

Part 2 on restaurant business with B Rule is needed. Great interview!

[@EarnYourLeisure]

thank you for listening

[@80flair]

Great show! Thanks for the diligence 💯

[@deepikaatkinson4111]

Amazing, very proud of you..and Thanks for insights. I am moving forward as well as a developer..and raising big funds and big projects with equity partners. Making a win - win.

[@billyblack3816]

Man I'm in Madison, this is inspiring.

[@MrKoretheinitiator]

Good show!!! And I definitely know about the great Donald R Peebles!!! Nice to see y'all promote multiple generations of business owners in the black community!!!! Glad I subscribed to the channel!!!

[@perkinskurt6147]

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[@chefteddibo220]

Plenty much love all facts this man is speaking right here

[@cpq3664]

thank you for this creative content looking forward for more info to raise up our communities

[@nightlifeking]

Great interview. At the age he got started, I was wasting my time at a major label in the music industry. Wish I knew about the real estate game instead.

[@perkinskurt6147]

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[@rare2find0918]

So powerful...thank you for the representation!

[@dglobal768]

They be dropping gems every episode. Did it again here

[@giselamartinez5547]

Love this, the determination you have is contagious

[@neishafindlator6327]

Amazing interview! This is a subject with such little content.... much appreciated

[@perkinskurt6147]

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[@Healthywealty]

Most of the time I can skip shows on other podcast but I see I need to go back and watch every single show because it’s too much game.... thanks for helping the african American world ‼️

[@perkinskurt6147]

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[@AllThingsShaunda]

Thank you for creating this podcast and KZbin channel. These are the closed door / country club conversations people are having and we have been shut out for too long. Thank you, thank you, thank you - i believe your actions will dismantle the "crabs in the barrel mentality" that has poisoned our community for too long.

[@everythingbyjohn]

S Buford exactly.

[@perkinskurt6147]

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[@philippe7977]

Great Interview. Love the honesty and openness in these discussions. Big take away...ambition and social capital.

[@perkinskurt6147]

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[@4thekulture616]

This was a powerful episode!

[@iknowthetruthhebrew691]

Hey great interview! I love how that brother can separate doing business with other people but at the same time love his own people and put his own people first. You do not find this! Most individuals are afraid to love they own people in Public. Brandon you should do a youtube announcement or something when you start your crowd funding I have been looking for someone like you to invest with. The Most High just tells me from your spirit you are a honest young man. To the EarnyourLiesure brothers great interview and keep doing what you guys are doing too. Man again I am very impressed by this young man and is humbleness but most of all loving his people.

[@B_Rule]

Thank you! I will absolutely make the announcement in the coming weeks. Stay tuned!

[@iknowthetruthhebrew691]

I am subscribed to you on youtube so I will be waiting for your announcement. Keep shining young brother while at the same loving your people.

[@blackmommabrands]

Very good, I will check him out. Im developing in Indiana and I already own the land out right . 😘

[@djsinless]

Solid interview with a great guest! He is right about very little information out there about becoming a developer and any who search will find Donald Peebles at the top, a true pioneer. I also agree that our access to capital and having adequate collateral are two major blockages to success. Partnership is crucial to.our success in endeavors like this. The crab in the bucket mentality needs to end.

[@perkinskurt6147]

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[@JPerez13]

I love that he dropped those gems. His honesty is greatly appreciated.

[@jeffhandy1102]

J. Perez dropped hella gems!!

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[@byronrich2780]

Love to hear more from developers and development

[@royalty1212]

Great episode team. 👏🏾 @B Rule!

[@WadeFadeit]

how would one see the ROI on a commerical deal? as in buying a shopping mall and turning a section of it a club. how would i able to structure that deal and present it to investors?

[@imancillc5852]

Very inspirational Brandon! You got me motivated. I own land spaces in Philly maybe we can collaborate on a project.

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[@mafriqaful]

you guys are the best, keep it coming.

[@Jerquan19]

This is my guy man! Appreciate this whole conversation and the gems.

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[@realestatedoru]

This was very good. I made sure I followed him on IG. Also for those who have not been to DC. I strongly recommend you visit the New African American Museum also take the bus ride tour through DC. ITs a lot of black history in DC that we were never taught in school and will never be. 1 thing that I was very impressed with that the statue on top of capital hill was made by a BLACK man. Unfortunately, we dont know his name due to when the slaves were FREED he vanished. GREAT interview guys! keep it up

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[@gidayabundance628]

This amazing all off y’all doing great job..very inspiring I am investor how ever my take away. it take the same energy 10mill to 100mill” thanks Brandon.

[@elhar5966]

This was my favorite episode. 💯

[@goyourownway5566]

Loving this interview! Best one not to knock the other ones. He’s much like many of us just focused and took steps daily toward his goal. We’re the same age but I skipped on the closing on the 4 unit when I was 23. Man!

[@EarnYourLeisure]

Keep working! Move forward daily

[@B_Rule]

It's never too late.

[@rickertpropertygroup]

Great interview!! Thank you!!

[@michaeldarby4507]

I watched this twice to double back and take notes lol

[@shakstarr202]

Best interview to date!

[@GMacII]

Man you talk about GOOGLING while someones giving you game! B-Rule much success and ABUNDANCE to you bro. #NewSubscriber

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[@bigbrotherinlife1654]

Peebles Principals is my favorite book

[@EarnYourLeisure]

great read!

[@TheresaofTheWorld]

I appreciate this information, thank you.

[@riotjavelingaming]

This was amazing information. Thank you guys!

[@candusrucker8098]

This is great information… so much is beginning to makes sense for me.

[@keymanicole]

Wow so glad this popped up on my feed!!!

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[@unapologeticperspective1481]

Man this one was good one about developers not being black very interesting has me very interested in developing 💯

[@PhotoBoothStartUp]

5:00 I was in LA in that earthquake too, my family moved to NY after that

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[@allandesgrottes164]

Great info three amazing brother man this was a powerful broadcast dope.

[@marquisscott4028]

Amazing interview ...Great questions

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