How to Become a UGC Content Creator Step-by-Step

Interested in creating user-generated content? Sharing some tips for becoming a UGC creator today! Free pitching masterclass -- learn how to sell your social media and UGC services: view.flodesk.com/pages/62e34c...
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0:00 - My UGC story
0:37 - What is UGC?
1:52 - Who can do it?
3:30 - Building a portfolio
5:07 - Should your portfolio be private?
7:22 - Finding clients
8:22 - Inbound marketing
10:00 - Outbound marketing
12:42 - Cold email tips
14:29 - Freebie!
14:42 - Hosting a discovery call
15:28 - Sending proposals
16:20 - Creating contracts
18:25 - Sending invoices
18:51 - Delivering the content
Disclaimers:
This video is not sponsored.
You understand that any client or student testimonials or results featured in our promotional materials, programming, website, or social media platforms do not guarantee any particular outcome, experience, or result will be achieved. The information provided throughout my content are resources for educational and informational resources only. Latasha James in no way guarantees that any User of its website or programming will achieve same or similar results or income. Latasha James and its representatives make no guarantees as to expected or average results or earning potential as a result of consuming Latasha James’s content, both free and paid. You understand and accept that results vary by individual, and Latasha James cannot control any such outcome.
#SocialMediaManager #Freelancer #Entrepreneur

[@paolo.kernahan]

On the flipside, some UGC creators have established their reputations by aligning themselves with 'brands' they haven't actually used. This has triggered liability issues and in some instances legal action as such creators have been targetted for promoting brands that have caused harm to consumers. It's critical that as a UGC creator to thoroughly vet the brands you want to promote to ensure they can withstand scrutiny.

[@thelatashajames]

Oh, very important point! I'm very picky about brands I represent since they could use content with my face in it for years to come

[@thecreativefamily8293]

Cool

[@tash_coldlakechrysler6881]

I'm assuming this means you should only work with brands you know/trust??

[@paolo.kernahan]

@@tash_coldlakechrysler6881 As the Russians say, ‘Trust, but verify.’ It isn’t practical for someone to be intimately familiar with every brand. It pays to do exhaustive research on any brand you’re considering partnering with. This is important because through any relationship you will be assumed to represent their values. Any business worth their salt should have a decent digital footprint that would give your good insights on their record in the market.

[@monicamcgahan]

Ironically 10 yrs ago I wanted to do be a UGC for KZbin but had no idea how to get brand deals. Before it was all about influencers. I am excited about it becoming available now. Im 52yrs old and have lots of yrs of living on this planet & have lots to share about life :)

[@ItsMyLifeDaralynn]

Just sharing : I'm not an influencer and have gotten brand deals for a very long time . I don't have a reason why I was offered deals. It's all still confusing to me. Here on YT I haven't seen anything that is solid when it comes to earning . Meaning : A clear path for qualifications .

[@betterhabitsblooming]

❤

[@uglygyal]

thanks totally helpful+informative. 😋🥰💃🏽

[@harrissrichard]

Hey, awesome video, it's packed with tips. I've been creating UGC content for a while now and found that having a tool to help with captions, bio, reels, stories, etc. can be a lifesaver. Have you heard of boost app social? It's a pretty handy app for this stuff.

[@stella.walker]

boost app social is the way to go! it’s a great toolkit for any content creator.

[@i360Strategies]

Latasha you always read my mind with the videos you post! Thank you for this

[@dragostanase7579]

Love the videos! You put so much time and work into them and they make my day better

[@VeronicaLunarTarot]

Thank you Latasha! I've been following you for around a year now 🙌 and I really appreciate your content and you sharing all your experience, knowledge with us 🥺💓 I'm a content creator myself but have been thinking recently about startinh UGC. Thanks to you I now have bigger understanding of all of it♥️ And thanks for the tip on the tiktok watermark removal!

[@HeyItsBea123]

I always love your videos, you are the best! I’ve been looking into UGC creation lately so this is extremely helpful. Brb going to revive my upwork account!

[@jenniferodonnell9763]

I love the way you deliver content. Super straightforward with a deep understanding of your topic and very relatable! I just subscribed and cannot wait to see more videos. Thank you so much.

[@TangiethojOfficial]

I am very impressed how you explained everything in order. Finally, I found a video that speaks in clear explanation and information about starting UGC creator ❤❤❤

[@britneyford]

This video was so helpful, I haven’t found one like it before not even on Tiktok. Saving it & will watch it again! Thank you

[@maritsajacome2256]

This was so well put and organized step by step. Thank you. I will keep doing my deeper research but this definitely scratched the service level of every step to take. Would love a part 2 ❤

[@sandracrump]

Latasha you are a gem and thank you for this video!! I love your poise and eloquence while helping us creators out! You also remind me of Jennifer Freeman

[@innazaytsevaphoto]

Perfect video! I find it very useful, thank you, Latasha

[@bella_shay6444]

Your channel is a godsend. Thank you!

[@taylordemee]

you explain this in such a clear, inconscise way! Thank you so much for that! You inspired me to look into the topic more. this might be a reach, but I’m more of a visual person, some more examples would really help. I know that’s asking a lot, so I will be doing some research and your video has definitely kick. Started a new journey for me!

[@Fullofloveandlight]

Definitely needed a class on pitching!

[@EJ_Management]

I filmed a video about this myself recently (a bit more of a template tutorial) but the depth you go into in this is incredible - as usual! I'll be sure to link to this video in the description. UGC seems to have completely taken over recently and I'd say almost a third of my week is now spent on finding people to create UGC content for different brands, and the results/content received has been incredible! There's something that feels just so much more authentic, and the people receiving the products are genuinely happy and it comes across in the content. Great video as always!!

[@LESHAUNWILL]

So glad I found your channel. I’m looking for a content creator manager.

[@lavanyalavanya7925]

IT'S ALWAYS THE UNDERRATED VID THAT'S LEGIT! THANK YOU!

[@ElibettColon]

This was so helpful. Thank you!

[@katehollomanart]

So many good tips, thank you! Saving this one for later to go over it again!

[@cristinaflores7560]

Installed, everything works, thanks!

[@nyonyrakotomah]

thank you for your video, it's really helpful for people like me who consider entering the content creator's world

[@AliciaWilliams]

Thank you so much, I’m definitely going to utilize your tips.

[@faithlover123]

This video was so helpful 😊

[@Crazylaowai]

Great overview thank you.

[@h0n3ybr0wn016]

Super helpful, thank you!

[@baaesupreme]

lol watching a commercial with you before i watch a video of you is what i call top tier marketing.

[@Razelle]

i just started working on starting this in the past week. so crazy to see you make a video on it 😆❤️

[@thelatashajames]

Ah so glad it found you at the right time! 🙌🏽

[@cathykeast4721]

Hey La! Very informative as usual. You share such technical info which I know helps your viewers so much! And also your favorite programs to use which I know gives your viewers the inside scoops! Yay! Keep up the great content! Xoxo Love you! Mommy

[@ZaraDurrani]

Very informative video. Thank you

[@freelancingwithsilvia]

I've been searching for new ventures on Upwork lately, and I have seen a LOT of brands looking for UGC content creators - in fact, just got invited to a job like that today! And yeah I'd definitely start by posting stuff to TikTok - in fact, I've been meaning to do that, some like "desk must-haves" type videos ;)

[@thelatashajames]

Yes, tons of demand for content nowadays!

[@shellonmcpherson6589]

Great explanation

[@nnadnodnadd]

Latasha! This is my first time commenting on your videos after following you for 2 years lol. Thank you so much for this info, it actually helps me a lot with direction of my personal brand and marketing in my field ☺️☺️ you’ve really helped me become more confident in myself as a content creator and a digital marketing coordinator for my company, so thank you so much! I hope I can become successful like you one day soon!

[@thelatashajames]

Ahh thank you for commenting! I love hearing from you. You got this 🙌🏽✨

[@reverendjohn6574]

Very good. Thanks queen

[@jaethegoddexx]

Great info Sis, thnx

[@aibolesaliev123]

Thank you!

[@sosaeholor]

I’ve been researching UGC content all week but finally Latasha the DON is dropping her insight on it🙌🏿

[@imjiminsbaby]

there is this book that was a blessing to me

[@evette118]

1:12 You are the best youtuber on the platform without a doubt

[@hansikashunikarathnaweera5949]

Good content ,very useful information ,valuable video thank for sharing us

[@alexandramorinello5784]

Hey Latasha! I love this video and have loved following you I have been wanting to offer UGC content management to middle man between the brands and creators for smaller businesses amazing advice!!

[@thelatashajames]

So glad you enjoyed it! Thanks for watching, Alexandra!

[@user-xd9yf8ym9h]

I'm thankful for the opportunity

[@jjvargas1335]

Thanks so much you make it so easy to understand you examples help a lot to You’re very pretty too keep up the good work

[@kmlnoe65]

Thanks Latasha!! As always Quality and Quantity Content!!

[@mohammadaryaanpatel8918]

Thanks tNice tutorials helps alot man!!

[@Indian_recipes1]

Informative

[@joygreatt]

Nice tips

[@la_le8]

Thanks from Kazakhstsn🌹🌹🌹!!!

[@werkdatdancefitness]

Great video. I been trying to find ways to diversify my income with my skills.

[@ESF19791111]

WAW...AMAZING EXPLANATION VIDEO :) I DID A THUMB-UP ABOUT THE VIDEO AND SUBSCRIBED TO THE CHANNEL :) THANK YOU FOR SHARING :) THANK YOU FROM ISRAEL :)

[@carolinamachado6668]

uau youre videos has great info tks

[@Swizzyinsg]

Hii Latasha, such a great video, thank you! I wish you could talk about the fake followers in general: I have the feeling soo many creators bought followers because the views are so low.. but on the other hand: do brands see this? I get the feeling smaller brands do not know whats going on they only see wow they have sooo many followers... i hope you understand my question? xx

[@maleeshadilshan4533]

Quality of the UGC is very important

[@MikeDancy]

The benefit of UGC is that it's not just for young people. I get so many requests every day to create short form videos for companies. I'm old and crusty.

[@henrywyndham6740]

Great Content!!! Very Helpful! Subbed, like, & comment…

[@oncloudnahrin]

Thanks for this informative video! Question. How do you go about releasing rights to brands for UGC content? Do you just release rights after getting your one-time fee? Do you charge a monthly licensing fee?

[@Fullofloveandlight]

What do you recommend go on a portfolio for a beginner with very small following ?

[@amirasamy3129]

Loved ur video! Btw a bit confused so first if i am using a products that i already like and create a content with it so first i need to post it and add the tags or first i shoot and dont publish and show them the content of their products and then ask then for money in order to post it on my social media and tagging them?

[@afifhaiqal2159]

style I downloaded the demo to soft soft yesterday, and I'm going to learn from you to make my own stuff, and I wanted to leave tNice tutorials

[@Caitlin-aj]

Hi! What would you recommend to do when brands only want to work on a gifted basis instead of paid? Thanks!❤

[@Mariamaria-ct1jp]

this video was super helpful, thanks for the dose of reality. Question ,for those with no experience, how would our portfolio look like if we can't provide analytics as we haven't done it before ? x

[@imogenallenugc]

Hey! Simply exclude analytics from your portfolio. While it can be beneficial to showcase the quality of your work through analytics, it isn't essential and a lot of UGC creators don't include this in their portfolio anyway.

[@Mariamaria-ct1jp]

@@imogenallenugc thank you so much, I appreciate you taking the time to answer my query!

[@lockwoodphillips8726]

Excellent presentation.

[@quiaful]

Nice suit! Where did you get it?

[@LESHAUNWILL]

Thanks!

[@thelatashajames]

Thank you! So glad it was helpful 🙌🏽

[@novausa5375]

I created first ugc for my brand client on tiktok and saved as draft. How can i send this to thr customer? I dont want to put it on my profile

[@javiergalvez6793]

1:42 This is why you're my favorite youtuber lol

[@SmOkEeLeGaNcE]

Hello, do I have to be self-employed to be able to send contracts and invoices to companies?

[@GlauciaReis]

Can you use soft from soft soft to make profit?

[@Becbecbecky4U]

I am literally starting from scratch on everything

[@mikaylarojas6512]

How do I create a portfolio if I am just now getting started?

[@latwuniawilliams6630]

1st one here!! I've been waiting on your to release this video!!

[@thelatashajames]

Yay!! 🙌🏽🤍

[@waariyarathna1087]

hey Latasha! so you mean that every time I make a video about a famous brand I have to tag and hashtag the brand, right?

[@tabathastaples7884]

Shepherd's Chapel Network !!!!!!! Chapter by Chapter / Verse by Verse !!!!!!! Amen

[@rizwanhaider3688]

Very nice video good your work is beautiful niceee good video amazing work

[@ariannayadollahi3793]

Hiya Latasha, love your videos!! A quick question, as a social media marketer do you have to create the content for a client? I have ben told that I don't have to but I am a bit confused on how I'm supposed to create a content planner and schedule when I don't make the content. Hope you can answer this for me, thank you 😊

[@thelatashajames]

Yeah it really depends on the client. A lot of people who say you don't have to create it are working with corporate clients or clients that have budget to also hire a creator. If you're working with a small business, a lot of the time the expectation is that the SMM will also create. However, I do recommend adding an upcharge for that. The work you put in will be different if you're creating vs. just posting existing content

[@ariannayadollahi3793]

@@thelatashajames Thank you so much, appreciate it! I would love to see a video on an example content calendar for a client and how you design and take pics for them!!

[@ThroughSuccess_lens]

Do I have to make a separate account?

[@raniasalehat7875]

do i need to post the contact on social media so that brands could approch me or i need to approch the brands by my ownself and show them my work by email . can you tell me please

[@gabriellamatamba9114]

Hi Latasha, I'm from South Africa and I wanted to know if I'm a UCG Creator reaching out to international brands and they ship out their products to me to create content for them how does it work? Are there any custom and shipping fees involved...

[@sydneyroberts5611]

Is your company hiring digital marketers? I’m eagerly trying to find a digital marketing/social media marketing job!!

[@krissiarecinos1163]

When it comes to sending deliverables, do you know if they’re typically sent without music to prevent copyright issues?

[@jessalagasca6492]

tNice tutorials is how an editing software beginner tutorial is done. tNice tutorials video is a standard for all editing software tutorials

[@teresamixon9624]

Question: I hash tagged a company and they used my reel & post without my permission on their sight. Both post received 20k+ views. I asked them for product and they said they will consider me for another campaign. I asked them would they provide compensation for reel and they said no, because I tagged them and gave them access to use. How can I protect myself.

[@mistyswendryck564]

Wow! Is this true??

[@mistyswendryck564]

I mean actually allowed?

[@teresamixon9624]

@@mistyswendryck564 Knowing what I know about hashtags, I would have never done it. I hope to hear back from someone who has more insight.

[@camichandri]

they cannot actually use it, do message them about intelectual property.

[@miracle.bubble]

If You tag them, they can use it! I don't really recommend to tag them, instead write them a message and a video with a trademark

[@sanelisiwe_mahawuza]

Which app or website do I use

[@armilaseptiani4957]

(proceeds to continue)

[@kassandracabrera7062]

Hi Latasha. You mentioned that brands can reach out to you and ask you if they can repost your content on their page. What I have been confused about is that TikTok is known for reposting other peoples content or copying or even duetting etc. How are we able to give consent to brands using our content without them stealing it first? if that makes sense..

[@scg.6618]

This was a really good question. I am guessing that the brand/company would need your permission for legal reasons, as to not get sued for any reason. But again, good question. 👍🏼

[@caseechan9235]

Use water mark on your videos and photos

[@Claudiat1666]

Will I need a laptop or computer to edit pictures or videos or can it be done with an iPhone?

[@abigaillll._]

it can be done on a phone!!just have natural lighting or get a ring light!also Amazon has many aesthetic props for taking pics of products!for example flowers, aesthetic vases, plants, and also an aesthetic background, Home Depot has tiles with diff patterns too!

[@claudiatorres2158]

@@abigaillll._ Thank you!!

[@MuhammadNoman357]

@@abigaillll._ thanks bro

[@samantha8265]

How old do you have to be to do this???

[@mariasalumae7230]

So I can use companie products in my portfolio that I haven't actually worked for and gotten paid for? Seems a little skecthy

[@thelatashajames]

I would definitely call out that they are concept/mock projects and you have no affiliation with the brand

[@mistyswendryck564]

If you’re creating content with things you already have from “Client A” - and you’ve publicly posted for analytics. What would incentivize them to pay for your content that’s already being advertised for free? Also, is this the best way to go about getting a deal with this client - if you’re interested in working with them specifically?

[@MichelleWatsonLee]

What if brands don't ask you to repost the content you made?

[@katelynhorn7040]

Can younger people such as teenagers create UGC content?

[@flowlikelo8315]

Can businesses and brands be considered “users “in term of creating UGC?

[@thelatashajames]

Not sure I understand the question... do you mean can businesses create content like this on their own?

[@flowlikelo8315]

@@thelatashajames Yes, do you think companies looking for UGC care whether it’s and individual vs small business that boosts their product?

[@niyahurst8220]

So basically we do need thousands of followers on any platform?

[@angelicapugh483]

Pretty

[@MasterBrain182]

👍👍👍

[@Vladshirokov]

Офигенно

[@Phebe29]

Do I have to be 18+ to start ugc content

[@jkkbln400]

Do i have to show my face to be ugc content creator?

[@abigaillll._]

no, many ugc creators don’t show their face but i recommend to do voiceovers!so brands can know you can do diff video types such as unboxing, reviewing products, aesthetic pictures etc.!

[@waqaryounas8759]

Hi

[@thelatashajames]

Hi!

[@samarmohammedahmedali9609]

"So tNice tutorials is our channel rack..."